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BACHE,LOR OF TOURISM MANAGEMENTSYLLABUS

ANI)EXAMINATION SCHE,ME

2019-2022

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BTM SyllabusCourse Structure

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SEIIESTER: I

Paper Code Course

ffi

Marks MaximumMarks

Internal External

10 40 50BT\{-101

10 40 50i nuu-roztI

lravel AgencYand Tour OPerations

Management ConcePts

Business Communication

-Brri. A;",*ti,

Comprehensive Viva-Voce

10 40 s0BT\1-103

10 40 50llT\l-1lll

10 40 50iil )l-11)5

10 40 50llT\l-106

,< ,< 50:lT\l-1ll-

TOTAL 350

:E\TESTER: II

Paper Code Course

Marks MaximumMarkslnternal External

10 40 50BTII-201 tourism Development and Policy Planning

Business Environment 10 40 50BTU-202

10 40 50BTII-203 Tiansportation in Travel and Tourism

Business Economics

@10 40 50

BTII-20:t

BTII-205 10 40 50

10 40 50BTI,l-206 English

Digital Marl<eting Certiticate and Personality

Developnren{BT\I-207,< ,< 50

TOTAL 350

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PRESTIGE INSTITUTE oF \IA\AGE\IENT, GWALIOR

BTM Syllabus

SE\IESTER: III

Paper Code Course

Toursim Marketing

Marks MaximumMarks

Internal External

10 40 50BTII-301

10 40 50BTII-302 Legal Environment of Tourism Business

10 40 50BTll-303 Mathematics ancl Statistics tbr lVlanagement

Guides and Escorts

;Foreign Language (French)

10 40 50uT \ l-3(){

10 40 50llT\l-305

10 40 50i.]I\l-j(16

10 40 50il T \ l-3il-

TOTAL 350

:E\IESTER: tV

Paper Code Course

Tourism

Organizationnl Beh nviour

Cr-p*.. APPI"

i Foreign Language (French)1

I Srl.', ancl Advertising Management in TourismI

j History & Geograpltl

Marks MaximumIVlarks

50

Internal External

BT\I-]()I10 40

10 40 50BT\l-102

10 40 50BTll-103

10 40 50

50

50

BTM-404

BTM4O5

BTM-406

10 40

10 40

TOTAL 300\

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SE\{ESTER: V

Paper Code

BTM-501

BTII-503

BT\T-50]

BT\l-505

i:]T \ 1-506

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SE}IESTER: VI

Pirper Cocle

BT\I-601

BT\t-603

BT\l-604

BTll-605

MaximumMarks

3 5t-t

MaximumMarks

BT\l-602

lnternal

Air TransPort Management

ffiManagementandFrontier Formalities

Comput"r Applications in Tourism Industry-2

Indian SocietY and Culture

Environment and Tourism

\{adhya Pradesh Tourism

Viva - Summer InternshiP

Internal

tU..ting Incentives and Conference

Air Cargo

Tour Package Design and Itinerary Costing

Destin:rtion Studies

Adventure Tourism

Project on lndian ArchitectureBTll-606

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BTM Syllabus

IMPORTAI'I NOIES:

l. BTNI-107. The external and irrterrral expert r,vill conduct comprehensive viva in the first semester'

l. BT\'l-207. Cornbir-rtrtion o1-trvo components'

-r. T6e course coordinator. *,ill give a list of selected online courses at the beginning of the second

sen.]ester. LJpon completiorr of certificates. marks l'vill be awarded'

_1. .\ resular class of pD and then a project report will have submitted by the students' An external expeft

u ill er aluate the report alolrg u'ith the VIVA'

5. ,::::j. arld BTM-507. Students rvill be sent on a summer internship fbr days, during the fourth semester'

l ire report lvilI be submittecl in tl.re fourth semester, and its viva will be scheduled in the fifth semester'

: BT\l-607. StLrclents r,r'ill select the regional architecture of their preference, submit it the component

;.rtrrdir.rAtor. No repetitiorr in the topic, and f-irst come f-trst to register rvill be followed'

'CHE\IE OF ASSESSMENT:

-.31\1 L.rtrqrar-r is based on coptinuous internal assessment as lvell as end semester external examination'

: ). -.. r-.3 tri itlternal assessment is as follolvs:

'irRK: OF SESSIONALS:... .:,.: :rrins the semester rvill be conducted by the teacher concerrred and the sessional marks of internal

--:::r-- -,\il1 beflnalizecl bytheteacherconcerned'Thesessional marksshall bebasedon:

., ."1,,:-^. rrituo best class tests olrt of three tests conducted during the semester *'ill be considered for final

,. -:..,jritrn. l\larks l0)r t.rr.li.late is required to secure a minimum of 40% marks in individLral course itl order to pass the internal

;>>essrrenr. The students must be Very punctual and attentive to tests as there is no provision tbr make-up test

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}II\IN{UN,T PASS MARKS:in order to pass the serlester. alt exalninee shall have to secure nTinimum 40% marks in individual papers.

:ire he *,ill also be required to obtain a minimum 40% marks in sessional, separately. Beside securing 40%

:rlrks i, each paper and sessional. the candidate rvill have to secure a minimum of 50% marks in aggregate.

DI\-ISION IN EXAMINATION:1 .,ciiclate having secured 607o rrarks or above will be ar,varded frrst division, candidates securing 50% but

:.s r6an 60%o marl<s in aggregate rvill be placed in second division. There rn'i[[ be no third division in the

- t'r) grit n-) lI e .

:CHE}IE OF PROMOTION TO NEXT SENIESTER:

lire stLrclept failecl in more than trvo papers / courses in a semester (either in internal or external) rvill not be

i.io,lotecl in the next semester. Thus. in orcler to get promotion to the next semester, candidates will have to

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BTM Syllabus

r he Back paper of students failing in I and III Semester \\,i11 be conducted along with their tll and v semester

:.\,,ir1ariors respectiverl,. Si,ilarly. those faiting in il and IV semester will get chance to clear their back

:.rper alo,g rvith their rV and VI semester examinations respectively. However, students failing in their final

:lr i.e. v and Vl semester rvill have to u,ait tbr the next concerning semester to clear their back paper'

,-:re stLrderts having sen-iester back i.vilt give their papers with their next concerning semester examination'

f i:ere is rro provision of special bacl< /semester back after semester examinatio1ls'

\n eraminee rvho has lailed in internal examination shall be required to register him/her fresh for doing the

.:.sit,nal $.orl< in the next concerning semester in the paper/course. He rvill also be required to submit his

:',-lr:tinrltiotl fbrm fbr internal assessment'

': .r.enral assessment arvardecl to a candidate who fails in the

,,.'...;l tortrard to the next concerning semester'

university end semester examination shall be

ln case a candidate fails in any internal / end semester

allorved two more attempts to clear that course'

examination (either in one paper or in all), he will be

. ='.::. ii a candidate fails to pass in semester examination even after the two additional attempts other than

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Max. Marks : 50

Min. Marks:20External : 40

Internal: 10

BTM I Semester

TOURISM CONCEPTS & IIVIPACT

Paper Code: BTM-101

Course 0bjective:

' Indepth knorvledge about the

obtained.

Learning Objectives:

concept of tourism along with the supporting agencies can be

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. -l-he student *,ill learn to access and appropriately disseminate accurate and detailed product

knoNledge and c'lestination infbrmation about different types of tourist'

The stucie,t lvill lear. to analyse. evaluate and apply relevant i.formation from a variety of

soLrces lbr the tourisll-t industry.

The student rvill clevelop ongoing prof'essional development strategies and plans to enhance

indLlstrY l<norvleclge and leadership skills for tourism indr"rstry sectors

Tite stuclerrt u,ill knou,the tourism industry, and it's history in detail'

The stude,t u,ill learn about the difl-erent stakeholders and relevant agencies in the tourism

industrl'.

L\IT-Il,rroduction: concepts, def-initions and historical development of tourism' Tourism s\stem &

enr iror-rntent. Definition ancl historical development of tourisnr, its strLlctule. compollents and

elentents. Nature arrcj characteristics of the tourism indr.rstry. Approaches to the studl of touristn'

T]NIT - IITl pes of tourists: tourist, traveller, excursionists. Forms of tortrism: inbound, outbound. domestic,

international. Mani la Declaration. Travel Motivators and Deterrents'

UNIT - ITI

Introcjucti.rr to cleniancl ancl tourism pattenrs. Patterns and characteristics of the supply of tourism,

Deterrninants ancl rroti\ations of tourisrn demand, Maslorv's Hierarchy of Needs Model and travel

n-rotivations.

UNIT - IVImpacts of tourism at tlle

tour operations. Push and

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BTM Syllabus

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PRESTIGE INSTITUTE OF \'IANAGEMENT' GWALIOR

BTM SYllabus

t,NlT - v r +^..-i-* and travel organizations, National and

Factors affbcting tl-re tuture of tourism business' tourlsm

intertratiotlal agencies fbr tourism and travel'

Suggestetl Rendings:

. vlill. R. ct.. & Morrison. A. M. (2002). The Tourism Systerr-r. New York: Kendall Hunt'

rCooper.C.I]letclrer,.I.(1993).TourismPrinciplesandPractices'Willy:Pitman.r 1\1ilt. R.c.. (1ee0). Tourism: rhe InternationaiBusinessJ:Ij:::l;,:':::ffit,iii,,-.

""|1;,Xi. \.]lXir'l]^]"i;ooir.'ii,.,.nu,ional rourism. Nerv oetni: Sterling Publishers Pvt

Ltd,

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Min. Marks :

External:Internal :

50

20

40

10

IITN'I I Semester

TRAVEL AGENCY AND TOUR OPERATIONS

PaPer Code: BTM-102


Course 0bjective:. The collrse disseminates historl' and conventions associated with tourism'

Learning 0bjectives:, The student u,ill clevelop an understanding of the dynamic and challenging lvorld of tour

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operations

The student rvill develop practical skills to plan and cost a package trips

The stLrclept rvill become familiar with the needs and requirement to become and tourism

entrepreneur

The stLrdent rvill be able to understand the various sources of firnding and legitimate income tn

tt'rur oPeration busi ness

. The sturjent will Lrnderstand the importance of diff-erent agencies and their role in tour

operation business.

L\IT-IHisre.^ and grol'th ol'rravel. Definition of Travel Agency. Tour operation Unit. ToLrrist. \zisitor. and

Excursionist. Nature and fbrrns of Travel, its components and elements'

I- \IT - IIBrief History and cleveloprnent of Travel Trade in lndia and abroad. the significance of Trar el

( DonT estic and Interuational).

T,iNIT _ IIIInterrational Clonventions: Warsar,v 1924. Chicago 1944, Brussels 1961, 1966 &.1970, Athens 1974,

Helsinki 1976.

TNIT_IVDi1'terence between travel agent and tour operator, Functions ol Travel Agency and Tour operators

ri ith differentiatiorr and inter-relationship of TA/TO, Products of a Travel Agent, Role of ground

service operators.

UNIT _ VCovt. Rules for gettirlg approval. hotl' to set up a

approval tbr'fravel Agellts'

agency/Tour operation Business. IATAtr

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PRESTIGEINSTITUTEoF\IANAGEMENT,GWALIORBTM Syllabus

Suggested Readings:

r Bhatia. A. K',Seth' P' N' (2012)' The Bttsiness of Travel Agency and Tour' Nerv Delhi:

Sterlirrs PLrblishers Pvt Ltd'

.Chand.M.(2007).TravelAgencyManagement:Anlntroduction,Delhi:AnmolPtrblications.o l{oda1,. s. (2009) Toltrisnr operatiorrs and Management' New Delhi: oxford University Press'

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Min. Marks:20External: 40

Internal: 10

BTM I Semester

MANAGEMENT CONCEPTS

Paper Code: BTM-103


Course Objective:

. The course \\,illenable managers to decide what shoLrld be done to accomplish given tasks

and to handle sitr-rations u'l-rich may arise in management'

Learning Objectives

, To help the stndents r-rnderstanclthe process of business management'

, To tbcus on the basic roles. skills and functions of management' with special attention to

t.lalaserial responsibility tbr eff'ective apd efficient achievement of goals'

. To help the stuclents understand the funclarnental concepts and principles of management;

thebasicroles,skills,andfr-rnctionsofmanagement.. To give a, overvierv of the historical development, theoretical aspects and practice

application of rnalraserial process'

L \lT - I: Introtluction

\rttl6e and Significance of tnanagernent, Process of management' Managernent and administration'

prircipres of manageurent. Leveis of management. Functional areas of manasemert. \lanaseriai

roles and Nlanagerial sltills'

trNIT - II: Planning and Decision Making

\aiure of plarrrring. Con-iponents of plannlng. Principles of planning' Impoftance and Process of

p.,la,,i'rg, PIan,ing in fast changing enriror',ment, Types of plannirrg' Limitations of planning and

\laliing plannirrg efl'ective. Decision-Making - Nature and Process. Types of decisions' Decisiotr

nrakilrs models, group decisiorr Inaking

t \tT - III: Organizing

\arure. Process. Significance. zrnd Principtes of organization. Organization charts' Organization

,rarual. Formal and Intbrmal organizatio,rs, Staffing, Span of marragement, Authority atrd

Responsibi litl' relationshiPs

UNIT - IV: Directing and Communication

Concept. Nature. Principles and Tecl,rliqr-res of directing. Nature and Process of communication'

\lotivation: concept. need Motivation. factors aff'ecting motivation Leadership concept and

Leadership Styles SLrpervisiorl: Concept and techniques' .,\ 11 i ,t .r- il '" \'v-'

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BTM SYllabus

UNIT - V: Managerial Control

\ature. Irnportance. Process and Types of control. Limitations of control' E'ssentials of effective

.-onttol svsteln. 'fechniqttes of nranagerial control'

\uggested Readings:

. Joseph L, M.. ( 1979). Essentials of Management, New Delhi: Prentice - Hall of lndia

Plivate Limited.

r Tripathi. P. c., ancl Reddy. P. N. (2016)' Principles of Management, New Delhi: Tata

\lcGrarv-Hill Publishing Con-rpany Limited'

o .lA'res A. F.. Edwarcl. R., Daniel R. S., Freetlan, G., (2010). Management, New Delhi:

Prentice Hall of India Private Limited'

. prasacl. L. M., (2015). Principles and Practice of Management. Nerv Delhi: Sultan Chand &

Sotts.

r Chanclan. J. S. (1997). Management Concepts and Strategies, Delhi: \rikas Publishing

House Private Lirnited'

. Bose. D. C. (2012). principles of Management and Administration. Neu Delhi: Pretttice-

Hall of Inclia Private Lirnited'

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Internal: 10

BTM I Semester

TOURTSM PRODUCTS OF INDIA

Paper Code: BTM-104

Course Objective:.TheCoLlrsccolrceptualizesvastTouristresources

varietY of themes.

of India along with tour itinerary based on


, The student rvill be able to summarize about Indian attractions which wili help them to prepare

L',e1ter it i trct'aries

. The student r.i,il[ be able to explain the tourism varieties and characteristics of natural &

hltmatlmade based tourism destinations in lndia

. The student rvill be able to understand and analyze the various elements of tourism products

atldtoassessthepotentialofthetourismindustryinlndia. The stLrclent u,ill lrecorne familiar rvith the different tourism products that India can offer'

. The str.rdent *,ill unclerstand arrd will be able to analyze the inbound tourisrn marketing

Potelltial.

Lnit- ITourism proclurct: Definitiorr, Nature and characteristics. classification of rourisnl nr'otlt:'is'

Tlpologl- & Nature of ToLrrism resources - Natural, Socio cultural. Diversities in Lai:dtorrll &

Landscape. outstanciing Geographical I'eatures - climate, Flora & Fauna' NatLtre & Scope to itrurlsi

places in India.

t nit- IIln.lian culture traditiorl. customs and

,rlchitecture irr lndia. N4Llsic: Classical

..i Irtdia

t nit- III\atural J'ourism resollrces in India-Existing use

landfbrms (mountains, deserts, beaches, coastal

Conllicts.

handicrafts, Architectural Heritage of India, ditferent styles of

and folklore, fairs and festivals. Cultural and Heritage Products

patterns vis-a.vis potential with relation to varied

islands), Tourism & nature Conservation-areas

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PRESTIGE INSTITUTE OF N{ANAGEMENT, GWALIOR

BTM Syllabus

L nit- IVSt,d' ol Natiopal parl<s. 1lird Sanctuaries & Tiger Reserves in India rvith case studies of Dachigam

\atio,al parh. Manas National Park. .lim Corbett, Bharatpur Bird Sanctr-rary. Gir National Park. Stud.v

of Hill station attractions & their environs with case studies of Gulrnarag, Pahalgaln. Mussoorie.

S5irnla. Islands: Resources & their use patterns case studies of Goa, Andaman & Lakshadrveep.

t nit- VBLrcjdhist Resources- Boclh Gaya. I(ushnagar, Sarnath, Sanchi & Ajanta; Islamic resources- Delhi,

\*gra & Fatehpursikri: HindLr resources-Khajuraho, Mahabalipuram, Tarupati. Madurai, Vaishno Devi,

i::urrrath.

. :-.:.rrrant Festivals ri,ith case studies of Kumbha Mela, Dussehra, Onam, Pongal & Rath Yatra

:uggested Readings:

. Dirit. M.. & Sheela, C. (2001). Tourism products. Nerv Delhi:New Royal Book Company.

. Roda),, S. (2009) Tourism Operations and Management. New Delhi: Oxfbrd University Press.

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Internal: 10

IITNI I Semester

RUSTN ESS COMMI]NICATIONPaper Code: BTM-105

PRESTIGE INSTITUTE OF \iANAGEMENT, G\'VALIOR

Course Obiective:

. Course explains the importance of communication, various fbrmats and forms of business

communication.

Leurning Objectir es:

The sLrbject's primar.v aim is to provide students with

. The skills and l<no'nr,[ec.lge of comrnunication in the business environment.

. primary focus is on understanding the theory of communication in the business context and its

applicatiop to ef-fective business rvriting at all levels (hierarchy), persuasive and appropriate

i erbal arrcl 1o1-verbal comrnunication, and irrterpersonal skills across teams and cttltures.

. Sruclents u,ill clevelop linor,r,ledge and high tevel skills in business r'vriting, and will assemble a

portfblio of kel, 11,ritten business documents to dentonstrate capability as prospective

er-'plo1,ees. This r,r,ill include rdsum6, repofts, memorandums, business letters. emails,

telephone eticl uettes, press release.

The fbrrnat of the tLrtorials explores business communication theorl'. and der elops the student's

corrrruricatiop skills ancl l<norvledge in a supportive peer group environmertt througir ercltange of ideas

in a GD. preserrtations. mock personal interviews and enhances various skills including ur..L:p d"n:;rl-.s

apd leadership sl<ilts. Along rvith this, there witl be a strong focus on self'-derelopment.

UNIT- I

Busirress Cornr-nunic:rtigrr: Meaning, Importance and process; Objectives of communication, Need for

corrrlur-ricatiorr, Barriers to corr,trnunication and Essentials of eft-ective communication.

UNIT_ II

Me<lia and Types ol- conrrnunication, Verbal and Non-verbal communication, Formal vs. Informal

channels of com6ur-tication; Effbctive listening, Speeches, Presentation, Interview'

UNIT-III

TechpiqLres of group clecision-making: Committees: Meaning, Essentials, Advantages and Disadvantages

and Types of Cornrlittees: Conf-erences: Meaning" Esserirtials, Importance and difference betu'een

conf'erence and comtnittee; GroLtp Discussions.

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BTM Syllabus


BTM SYllabusUNIT_ IV

Tips for clear writing. Drafting of effecti'e business letters. kinds oi'business letters (a) Errquiries and

Replies (b) orcier ancl their executior.r (c) complaints and Ad.lustrnent (d) collection letter (e) Sales letter

and(t) Resume Writing and covering letter (.g) Press Release

UNIT- V

Drafiing: Notice. Agenda. Meetings. Minutes, Circular, Memos, Email; Report writing' Modern

technoligy of bLtsiness communication, Telephone Etiquettes'

Suggested Readings:

. Hilclebrandt. FI. W. MLrrphy, H.A.Thomas, J. P. (2008). Effective Business communication'

Nerv Delhi: Tata McGraw Hill'

. Shrvom. ts. G. a,d Snyder, L.G.(20i9) Business Communication: Polishing Your Professional

Preselrce. Nerv Delhi: Pearson'

. Bor,ee. c. 1,. and Thill, J. v. (2019). Business communication Essentials. Nerv Delhi: Pearson

Hghered\,/

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Max. Marks : 50

Min. Marks : 20

External : 40

Internal: 10

BTM I Semester

BASIC ACCOUNTING

Paper Code: BTM-106

PRESTIGE INSTITUTE OF \iANAGEMENT, GWALIOR

BTM Syllabus

Course Objective:

. Concpets and conventions ofaccounting can be explained under this course.

Le:rrning Obiectives:

i he ob.]ective of this coLlrse is to rnake students able to

, .\nalyze a company's flnancial statements and come to

financial situatiotl of the company.

. Lrse accounting and business terrninology. and understand

accepted accounting principles (GAAP)'

, Erplain the ob.iective of financial reporting, the elements '

reiateci l<ey accountirrg assumptions and principles'

a reasoned conclusion about the

the nature and purpose ofgenerally

of the financial statements, and the

L \tT I:

\r*rre. Objectives, Concepts. Conventions and Principles of accounting, Double entry system. Journal'

Ledger. Cash book ancl Trial balance. Preparation of bank reconciliation statement

T,NIT II:

Concept of capital arrd revenue. Final accounts with adjustment Depreciation accollllting.

LNIT III:

.\ccounts of Non-'Tracling Institutions - Receipts and payment accounts, lnconte and expenditure

accounts. and Single entry sYstem.

UNIT IV:

.{ccor-rnting fbr Joirrt venttlre. Consignment accounts and Royalty accollllts.

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PRESTIGE INSTITUTE OF NIANAGEMENT, GWALIOR

BTM SyllabusI NIT V:

Branr:h accout-tts and Departmental accoul'lts'

Suggested Readings:

. Mahesrvari S. N. & Mahesrvari S. K. (2010), Introduction to Financial Accounting,New

Delhi: Vikas PLrblishing House'

. Tulsian p. C. (2011), Financial Accounting, Volume I and Volume II, New Delhi:

Pearson Education.. Ghosh, T. p. (2009). Financial Accounting for Managers. 4tl' edition. Ner.v Delhi: Taxman

Allied Service.

. Greu'al. P.. & Shukla. D' (2016). Fin

Purblicatiorrs.

Accounting., New Delhi: Sultan Chand

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ancial

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Min. Marks :20External : 40

Internal: 10

BTM II Semester

TOURISM DEVELOPMENT AND

POLICY PLANNING

PaPer Code: BTM-201

PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR

Course Objective:, planring is irnp.rtant and shourd provide a quality environment for both touristsand residents'

Lclrning Objectives:, Tire stLrdents *,ill be able to understand that rnhat is policy, tourism policy and its elements'

. The studerrts rvilt be able to understand about various stakeholders in tourism policy'

. The sruderts rvilt be able to understand that how to implement the policy and hurdles in

i:tt Frlemetltation.. The stucjerts rvill be able to understand the role of policy in the development of different areas

,.rl'tirrust.

L\IT1.: ::.o,luctio, to tollrism planning: objectives, methods, and steps of tourism planning' Tourism policy

..1 I nd ia.

T'\IT IIStakehorders in the creveroprnent and growth of tourism: Importance, Role. and respo,sibilities oi

r arious stakel, olders.

UNIT IIIElentents of tourist clestination and their influence on tourism planning, tour components'

i r]lp I ernentat ion standard s atld prob lems i n i mpl em entatioll

T \TT TV

Planning fbr ner,v thrust areas in tourism: eco-tourism, sustainable tourism, responsible

process. catalysts, hindering f'actors, rural tourism'

L\tT VTourism policy: need and principles. factor inflr,rencirrg tourism policy. policy documentation in India

tionr retrospect to prospects. planning for youth and sports and adventuretourism

tourtsm,

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PRESTIGE INSTITUTE OF NIANAGEMENT, GWALIOR

BTM Syllabus

Suggested Readings:

. Davicl L. E.. and.lason R. S. (2015) Tourism Policy and Planning, New York: Routledge.

. UNW-l'O (2010). Handbook on Tourisrn Product Development, Madrid: UNWTO.

. VIishra. P. K.. ancl Verma..l. K. (2012). Tourism in lndia. New Delhi: Ner,v Century

Pu blicatiorr.

. Vasclevan, V.. Vijayakumar, B. and Roy,

Tourism. Nelv Delhi: Sage tndia'

B. R. (2016). An Introduction to The Business of

20

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PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus

BUSINESS ENVIRONMENTPaper Code: BTM-202

Max. Marks : 50


Internal: 10

Course Objcetives:. B) stucll,ing business environmerrtal factors management can ensure better competitiveness

ancl higher profitabilitl, fbr the business enterprise.

Lrrrning Objectives:: .'-'r this sLrbject the students will be able to:. F:uriliarize with the nature of business environment and its components.

. Tire stuclents "vill

be able to demonstrate and develop conceptual framework of business

:nr ironrnent and gerrerate interest in international business.

o L'nderstand the deflnition of ethics and the importance and role of ethical behavior in the

business ivorld today

L nit-t: lntroductionL'oncept. Nature. Significance of business environment, Classification of Business Environment. Basic;ndrcators o1'econorric development. Indian economic planning- Major objectives. Assessment olfir,erear plans: Objectives. Targets tbr the plans and actual performances of these fir,e rears plans,

UNIT-II: Social and Ethical Environment\leanirrs of Social Environment. Need of Assessing Social Environntent for Business. Socialresponsibilities of business. Meanirrg of Business ethics and Corporate Governance. Objecrires ofrlrscssin!l Eth iclrl Ittr i t'otttttent.

t. NIT-III: Labour ancl Industrial Environment\leaning Ob.jective and lrnportance of Labour and Industrial Environment, Industrial policy,C'haracteristics of good indLrstrial policy, lmpact of Good industrial policy on performance ofjLrrporate. Mearrirrg. Aclvantages and disadvantages of Privatizing public sectors through.i is in vestment.

L\IT-IV: Economic Environment\leaning of Economic E,nvironment. Indicators of economictlscal and N4onetarv Policr,. Capital market in India, meaning

performance, Implications of Indianof economic reforms and Process of

, ot?1J'l+

N'

Economic refbrms in Inclia.

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BTM SyllabusIINIT-V: Technological and Competitive Environment\lealilg of Technological E,nvironment. Components, Objectives and Importance of Technological

I-pr,ironntept. Tecl-rrrologl,policy and environment. Selection and transfer issues. Energ-v resource

nranagelrent.

Suggested Readings:. Cherurrilam. F. (20 l0). Business E,nvironment-Text and Cases, Lucknow: Hirnalaya Publishing

House.

r Asuathappa. K. (2012). Essentials of Business Environment. New Delhi: Himalaya Publishing

House.

. Fernanclo. A.C. (2008). Business Environment, New Delhi: Pearson Education.

. Paul. .1. (2007). Business Environment-Text and Cases, Nei,i, Delhi: Tata McGraw Hills Pvt.Ltd.

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PRESTIGE IINSTITUTE OF MANAGEMENT, GWALIOR

BTM SyllabusBTM II Semester

TRANSPORTATION IN TRAVEL ANDTOURISM

Paper Code: BTM-203

Max. Marks : 50


Internal: 10

Course Obiective:o lrnportance of transportation in travel and toursism can

coLlrse content.

better understood by studying this

Learning Objectives:. -l-o

understarrd evolr"rtion of transport systems

. To Develop r,rnderstanding about transportation modes Lrtilized in tourism industry

. l-o unclerstand aboLrt verius organization invold in transport and travels in Tourism.

t\ITI: ,..:rion of transport systems. modes of transport in tourism; role, functions and importance of

-. ::rrit s\stems irr tourism industry; analyzingpattern fbrdemand in travel andtourism industry.

L \IT II:,,t lLition of civil zrviation in India; Functions of various organizatiolts involved in tourism travel,

it \O. DGCA, IATA. AAI; role, functions and importance of involved organizations.

L \IT IIISLrrface transport. approved transit transport; travel insurance, it's utilitl'and importance: docun:enis

reqLrired fbr road transport; pre-requisites for road taxis transport organization. t'itness and other

aspects.

UIIIT IVRait road transport, Past present and fi"rture of railway transport in tourism; railway systems of world;

Role of Indian railr,vays in promoting tourism in India; Luxury trains in India and world;

I]NIT VWater transport systems. history of rvater

transport irt prornoting tourisln in India

transport; cruise ships, river canal boats; prospects of water

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. Ali. M. A. B. (201 5). -f ravel and Tourism Management. Neu' Delhi: PHI Learning Pvt. Ltd.

. Dileep N{.R (2019). ToLrrism. Transport and Travel Mauagement. Washingtorr: Ror-rtledge.

. Page" S..1. (2014). ToLrrism Management. New Yorl<: Routledge.

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BUSINESS ECONOMICS

Paper Code: BTM-204

Max. Marks : 50


Internal: 10

Cou rse Objectir c:

. The colrrse u,ill help ir-r the development of conceptual rnodels of behavior to predict responses

to changes in the policl'and market conditions.

Learning Objectives:r 1-tt stuclr the basic concepts of micro economics relevant for Business decision making

o Tir Lrnclerstand the application of economic principles in business management

. T., inrprsl'1 lnorvledge of the concepts and principles of Economics. which govern the

..ir,ctionins of a flrrl/organisation under different market conditions.

t \lT - I: \ature and Scope of Nlanagerial Economics'.-,:..r--. Scope arrd Significance of managerial economics, flve fundamental concepts, Role and

.-.: :n.ibi I itr ol IranageriaI economists.

L \lT - II: Analysis of lndividual Demand

l.ieorr of clen-iancl. Measurement of utilit1,, Consumer's equilibrium, lar,r'of demand. Larv of diminishing

:r.lrs inal LrtiI it1'. I nd i1ference curves.

\Iarket Demnnd ancl Demand Elasticises: Meaning of market demand. Ti pes of denrand.

Deterrninants of rnarket detnand, Demand fl-rnction, Elasticitl'of demand.

L NIT-III: Pricing Decision under different Market forms

Introduction. N{arket and Market Structure, Price-Output Determination: Perf-ect. \lonopolr.

\,lonopolistic & Oligopo[5,] Pricing Strategies

UNIT-IV: Theory of ProductionBasic concepts 01' proclr-rction. Larvs of production, Laws of returns toscale, Laws of returns to scale

throu gh production tirnct iort. Optiorral inpr,rt combination.

UNIT-V:BLrsiness

Statistical

Business and Demand Forecasting

C

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demand-Survey and

wM'.


BTM SyllabusSuggested Readings:

r Baumol. W. J.. Parrzar. J. C.. & Willig, R. J. (1982). Contestable Markets and the Theory oiInclLrstrl' Strr-tcture . San Diego. CA: Harcourt Brace Jovanovich.

. Ba),e. M. R. (2010). Microeconomics and Business strategy. Ner,v York. NY: McGrarv-Hill

lrn,in.

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GEOGRAPHY FOR TOURISMPaper Code: BTM-205

Max. Marks : 50


Internal: 10

('ourse Objcctir e:

. StLrdying Geography provides the essential background,

created and errvironrrental impacts and concerns are major

rnanaging the development of tourismplaces.

against which tourism places are

issues, that must be considered in

Lelrning Objectives:. 'fhe

students l,vill be able to understand differenttime zones and tourism patterns.. The stLrdents rvill be able to understand how to plan air itinerary.. The students u,ill be able to read ntap.

. Tite stLrdents rvill be able to understand geographical aspects of difl'erent states in India.

L \IT.I. --'.:,:riance of geographl, irr tourisrn, Latitude, Longitude, International date line, how to read map -...irtion of destirTations India and world.

L NIT- IIElements of rveather and clirnate, itinerary planning by Air, factor aff'ecting global and resional tourist

mor,'ements

UNIT-IIITime Zones, time diff-erences, GMT variations, concepts of elapsed tirne and flying time. Iv1ap

Reading.

UNIT- IVCase studies of selected Indian states: Goa,Rajasthan, Kerala, Madhya Pradesh, and Orrisa

t]NIT -V

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BTM Syllabus

Suggestecl Iteadings:

. Williams. S.. & Leu,. A. A. (2014). Tourism Geography: Critical Understandings of Place.

Space and Experierrce. Philadelphia: Routledge"

. Nlarnoria. C. and Singh. K. (2018). Geography of Tourism. Agra: SBPD Publications.

. Fair. L. S. (2015). An Introduction to the Geography of Tourism: Velvet Nelson Lanham,

\,lan land: Rorvtlan and Littlefield.o Ceetarrjali. P. (2016) Touirsm Ceography, New Delhi: Centrum Press.

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PRESTIGE II{STITUTE OF MANAGEMENT, GWALIOR


ENGLISHPaper Code: BTM-206

Max. Marks: 50


Internal: 10

Course 0bjective:. Considering English as a commonly spoken language in every field, the basics of grammar

rvitl hetp students to get fluency'

Learning objectives:. Students will bLrilcl an elementary understanding of form, meaning and use in varied discourse

sett it'l gs.

. Students r,r,ill practice the grammar skills involved in writing sentences and short paragraphs.

. Students n,ill practice the grammar needed to write various types of writing including journals,

and personal /acaderllic paragraphs'

, Students u,ill transfer their knor,vledge of the structure o1'English into eff-ective. concise and

granrmaticalll, correct lor-rger types of rvriting such as multi-paragraph academic essays and

personal .iotrrnals.

Unit -IThe sentence. sLrbject and predicate, the phrase and the clause

Unit -IIparts o1'speech. the noun: l<inds of noLrns. the noun: gender, the noun: number. the noun: case. tlle

acljective, comparisop of adjectives, adjectives used as nouns, position of the adjectives. the correct

use olsome ad.iectives

f nit -III.\rticles, personal pronoLuts. reflexive and emphatic pronouns, demonstrative, indefinite and

di stributive pronoLrns. relative pronouns, interrogative pronounS

Unit- IVThe verb, verbs of incorrrplete predication, active and passive voice

Terrses: introducticttr, tlte uses of the present and past tenses, the future, the verb:

the intrnitive, the participle. the gerund. irregular verbs, auxiliaries and modals

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BTM Syllabus

I nit -\'The adverb. comparison of aclverbs. formation of adverbs, position of adverbs, the preposition. u'ords

tbllo*ecl by,prepositions. the conjunction. some conjunctions and their uses. the interiection

Suggested Readings:o \\ ren. p.. a6cl Martin. C. (2002). Basic Grammar & Composition. New Delhi: S. Chand

PLrblicatiorts.

o \lurpr61,. R. (2014). Basic Grammar in Use. New Delhi: Cambridge University Press.

. Farler lnternationat. (2015). The Complete English Grammar Rules. New Delhi: Farlex

lrtternatictttal.

. pLrLlurl. G. K.. arrd HLrddleston, R. (2016). The Cambridge Gammar of the English Language.

\.'l Delhi: Cambridge tlniversity Press.

30

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BTM SyllabusBTM III Semester

TOURISM MARKETING

Paper Code: BTM-301

Max. Marks: 50


Internal: 10

Course Objective:. -fhis course is airned to furnish the basic knowledge and techniques ol tttarketing with a

specitic fbcus on tlte rnarl<eting of tourism products.

Lcrrning Objectives:. Tire student rviLl become aware with the importance of marketing for tourism products and

.;l'r ices.

l:r: :tudent u,ill be able to analyze the different tools and strategies that are hallmark for

.-- -rrism procluct rnarl<eting

, ite stLrdent u,ill ur,derstand the concept of different ways to reach the customer in tourism

i L, s itless.. T:te student rvilI become oriented with the overall domestic and internationaltourism market.

' Tl.,e srlrdeltt r,vill become aware with the latest trends and techniques suitable for tourism

rrerketing

L \IT -tlnriodLrction to marketing lbr tourism: Meaning, Definition, Evolution of marketine. Basic concept ofneed arrd n'ant, demand, product, service, rnarket and sales, Marketing concepts. \larketins tbr

iourisrn and travel services. Tourism Marketing: special features, Marketing environtrent: Global

nrarketing enviror-rr-nent lbr tourism, domestic marketing environmetrt for tourisnr. Traditional

\larketing and Tourist marketing differentiation, Use of social media for marketing of tourisnr

prodLtcts Service rnarl<etirrg. characteristics. Services Marl<eting Mix, Tourism marketing

eitvironrnent. Microenvironment: company, suppliers, marketirrg intermediaries, customers, and

pLrblic. Macro-enviror-rmerrt: demographic, economic, natural, technological. Political and cultural

errr ironments.

T \IT- III-ourism Markets and ClonsLrrner Bu,ving Behavior: Understanding of rnarketing research. Concept ofp.rinrarv data, secondary data. qualitative and quantitative data and marketing information system

(\llS) and its function, Tourism market-classification/types, Market segmentation, Effective

segmentation of Tourism markets: targeting and positioning strategies, process, Market identification

and selection, ntarket segmentation. 8 P's of tourism marketing. Characteristics affecting consumer

behavior: cultural. social. personal. and psvchological t-actors, Buyer decision process,

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UNIT- IIITor,rrism Product Developrnent: Tourism Product research, decision and forrnulation. Branding and

ir:rckaging of tourism proclucts. 5su, prodLlct development stages. Product life c1'cie. Internal

:rlrketing. Service cultLrre. Non-routine transactions, Customer value, satisfaction and loyaltl'.

Relationship rlarl<etirrg. Tourist complaints and it's resolution, Quality, Capacity and Demand

:r :rn e gellent tactics.

T \IT- I\': '-:.r. lrrcl clistribution: Pricing methods. Factors; pricing strategies: for New/Existing Tourism- r,i::t I'rice ad.jLrstments during peak and off Seasons; Bundling of tourism products, Tourism'. --.,: DrstribLrtiorr. defrnition and systern; Internet as an evolving Tourisrn distribution channel;

----' -= ::hlr ior arrd organization; Channel management decisions.

I. \IT \"',1,:r':.-'iins Strategies For Tourisrr Products: An overview of National Tourism promotion campaigns,

t.-,iirr1r-nris fhctors; advertising- creative advertising, use of internet for promotion of tourism

r. ,-..it:. irrnovative advertisements of tourism marketing, role of tourisrn promotion boards, major

---:i,-rnS and process in creative advertising, Public relations, press relations, product publicity,

. 'rt,r-lre communications, lobbying, and counseling, role of local community in promotion of

.-.-.::snr. prornotion of positive tourism practices.

Suggested Readings:

Kotler, P.. Bor,ven..l. T., Makens, J.. & Baloglu, S. (2017). Marketing tor Hospitaiitr and

Tourism. Nerv Delhi: Prerrtice Hall.

Morrison. A. M. (1996). Hospitality and Travel Marketing. Burlington: Delmar Publishers.

Witt, S. F.. & Moutinlro, L. (1989).Tor"rrism Marketing and Management Handbook. Nerv

Jersel: Plentice Hall.

Publishing House.

a

a


BTM Syllabus

Jha, S. M. (2000). Services Marketing. *.* r.tn("imalaya

*u, J'''U N !,

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Internal: 10

BTM III Semester

LEGAL ENVIRONMENT OF TOURISM

BUSINESS

PaPer Code: BTM-302


BTM Syllabus

Course Objective:. To ascertain the knorvledge of rules. regLtlations, laws and guidelines of different

observatorv and monitrlring bodies with respect to tourism industry'

. To incLrlcate the best business practices, ethical and legal both to the students

rlanagetneut.

Lrirrling Objectives:, The stuclent $,ill becorne familiar with the different laws and regurlations the and relevant for

Io rtri stt-t indr-rstrY.

. Tire srucjent rvill learn and understand the importance of consumer rights and issues related to

th.'nt ill tottristl industrY.

. Tite student rvilt be able to apply the rules and laws fbr the betterment of tourism

L \IT- IIrrcliarr contract act 1972,Contract of indemnity and Guarantee, Contract of agencr.

T \IT- IIPartnership act 1c)32. Sales of goods 1930'

T \IT-TtI\atLrre anci type of companies, companies act

r.rssoc iation ProsPectus.

1956, Formation, rnemorandum and Article of

governing,

of tourism

industry.

L \IT- IV\iirLlre ancl type ol'negotiation and assignment, Negotiable act

Chec}res. Letter of credit. Traveler letter of credit" Commercial

I 881 , Types of negotiable instruments,

letter of credit.

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Suggested Readings:

. Fennell. D. A. (2006). Tourism Ethics (Vol. 30). New .lersey: Channel View Publications.

. Coiren. I. (i. {201,1). Patients r,vith Passports: lVledical Tor:rism" Law. and Ethics. Nerv Delhi:Oxfbrd Linivelsitr Press.

o Gupta S.K.(1989). Foreign Exchange Laws and Practice, New Delhi:Taxman Publications.o Shlivastava A. (2012). Tourism Ethics, New Delhi: Centrum Press.

. \1alili. S.S. (1997). Ethical, Legal and Regulatory Aspects of Tourism Business. Delhi: AgamKala Pral<ashan.

. Sa.tnani M. ( 1999). lndian Tourism Business, a Legal Perspective. New Delhi: GyanPLrblishins House.

. \'elasqLrez. N4. G.. & Yelazquez, M. (2002). BusinessEethics: Concepts and Cases (Vol. 111).L nper Saddle River. Ner,v.lersey: Prentice Hall.

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BTM SyllabusBTM III Semester

MATHEMATICS AND STATISTICS FOR

MANAGEMENTPaper Code: BTM-303

Max. Marks : 50


Internal: 10

Course Objective:. To provide the basic knowledge of mathematics and statistics to the student'

Lcrrning Objectives:

. : i:: .oLlrse u'ill enable the students to understand-

o \lrttrices alcl determinants, inverse of a matrix, Cramer's rttle to solve a systems of linear

aq Llat iotts.

o Corcept of various fr-rnctions and its business application, concept of limits and derivatives.

. The stuclent is expected to be equipped with the tools of processing and description of

statistical data.

L \tT_ IF.rrrctions: N4eanilg of functions, Types of functions, to find(x)if x is knorvn. functions used in

lLrsiness apd economics. demand functions, supply functions, cost functions. average of cost

Iirrctions. revenLre I'unctions. profit function. linear equations and simultarteous equatiotrs

LNIT- IILimits and cJerivatives: Meaning of limits, meaning of derivatives, working rulesof derivatives.

.\pptications of derivatives to business ancl economics-marginal cost.Maximization and minin-rization.

I \IT- III\latrices: Meaning ol'r'natrices.order of matrix. addition of subtraction and multiplication of matrices.

Ltpit tratrix, transpose o1'rlatrix, equality of two matrices, Adjoint of matrix" universe of matrix.

Scalar n-rLrltiptication of a matrix, application of matrices in business.

Determinants: Meaning of determinants. evaluation of second and third ofder determinants, Cramers

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BTM Syllabus

L \IT- I\'\leaning of central 'lenclencr'-concept of mean, n-redian and mode, problems only on mean, measllre

,riclispersion -rapge. mearr cleviatior,, quartile deviation, standard deviation and variance.

Correlatior-defirrition of correlation, t,vpes of correlation karlpearsons correlation, coefficient and its

interpretation.

Regression-meaning of regression, least square method, linear and non-linear regression.

UNIT- Vprobabilitl,: meaning ancl importance of probability, calculation of probability, acldition theorem.

inclex nurnber: Mealing ancl uses of index nurnber methods of constructing index numbers,fishers

i.leal inclex nttmber's. Concept of time series and components of time series'

:uggestecl Readings:

. Craf'e. .1. ( 1990). Matern6ticas para Economistas. New Delhi: Mccralv Hill.

o Arora S, R,.and Khattar D. (2001). Br-rsiness Mathematics rvith Applications. New Delhi: S

Chand Ltd.

Frapcis. A. (2004). BLrsiness Mathematics and Statistics. New Delhi: Cengage Learning'

CLrpta. S. C. (2017). Furrdamentals of Statistics. New Delhi: Hirnalaya Publishing House,

Shul<la S.M.. (2017). Business Mathematics and Statistics. Agra: Sahitva Bhau'an Publications.

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Max. Marks : 50

Min. Marks : 20

External: 40

Internal: 10

BTII III Semester

GL IDE.S AND ESCORTS

Paper Code: BTM-304


BTM Syllabus

( ,,ur:e Objective:. lr stake tlte student farniliar with the basics of tour guiding and tour escortlng'

. . i.i-or icle an overvierv of a freelancing yet exceptional career option to the students of

. -.:' .:lr lllallagelTleni'

-nin,'Ohiectircs:J

. . . j sluclent r.r'ilI be able to understand the concept of tour guiding'

. ,:,: stLrdent ri,ill learn the difl-erence between a Tour Guide' Tour Escorl and interpreter'

. I t-r.. -stlrde,t rvill learn alcl understand the basics of tour guiding'

. Tire srlrclent vvill become oriented with the process anclthe benefit earned after becoming atour

sLride.

. The student r,vill learn the importance of interpersonal skills in the tourism industr,v'

T \IT- IDetr,itio* of tour Guide. Ed,cation of the Guide, Mannerism, g,iding in Monurnents. guidinu in \\'ild

lif-e. \\rilcl lif.e park. SLrbsidiary duties of a Guide, Responsibility of a GLride. Tor-rrist GLride' Leadership

& Social sl<ill of a Guide. 1'raining of a Gr.ride. Scope of work" Earning of a tour guide'

TJNIT-IIDefinition of Escort. er-rarities of a good Escort, personarity of an E,scofi" & a Guide, Difference

betrveen Guicle & Escort. presentation & Speaking Skill of an Escort & a Guide, technological

requirements and needs fbr tour guides ar-rd escorting'

UNIT- IITDefinition of Interpreter. Role of Interpreter, Eligibility and criteria to become an Interpreter, Role and

ir.nportance of fbreign rangLrage fbr an interpreter. Trending foreign languages in demand for Indian

tor:rism inclustr-v, Gtobal denlat-id tbr interpreters'

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PRESTIGE INSTITUTE OF IVIANAGEMENT, GWALIOR

BTM Syllabus

T \IT- IVl'.urism. Traveler. Visitor an<l Excursionists. Tools of Conducting tours, Use of technology for tour

gLrides. GpS. Con-rmunication equipment for tour guide, Use of google map services for navigation

:rd trairrirrg of tour guicles. finding locations in an un familiar area. Traveler with Special needs.

L \IT- \/I t,Lrr CLride. Ljrban CLride. Driver Guide Business & lndustry Guide, Adventure Guide Tour Manager,

l:..u to becotle Government Approved Guide.

\uggc\tetl Readings:

. Chondhar_v. N. (20i3). F{anclbook of Tour Guiding. New Delhi Matrix Publications.

. Co.ld) B. & Parl<.in 1., (1991). Urban lnterpretation: Vo[. I, Issues and Settings; Vol. II

TecSniqLres and Opportunities. \Vorking Papers, School of Planning, Oxford Polytechnic.

. pond. K. L. ( 1993). The Prof-essional Guide: Dynamics of Tour Guiding. New Jersey: Van

\ostrand Reinhold ComPanY.

. Trade u,ings mattual fbr Personality Development

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PRESTICE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus

BTM III SemesterENTREPRENEURSHIP DEVELOPMENT

Max. Marks : 50


Internal: 10

Paper Code: BTM-305

( ourse objectir e:

. To ntake the student understand about entrepreneurship in tourism industry, and motivate themto be an entreprenelrr in tourism.

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Lea rnin g Ob.i ectir.es:

. l-he plrrpose of the paper is to orient the learner toward entrepreneurship as a career option and.reati\ e thinl<ing and behavior for eff-ectiveness at work and in life.

L \IT- IElltrepretleurship and Small Scale Enterprises in Tourism General IntrodLrction of entrepreneur andE:rlrepreneLrrsh ip.

r-'.:ieprelleLrr & Entreprenetrrship * definition-concepts- characteristics and functions, Distinction.'-i',1, eell elltrepreneLtr and rnanager, entrepreneur and entrepreneur, entrepreneur and entrepreneurship--:.its atld lrotivatiorl, theories of motivation. Role of entrepreneur in economic development- factorsIttectin-s entreprenetlrial growth. Tourism as an industrv, basic needs of a tourism entrepreneur.SchLirllpeter's concept ol an entrepreneur. Risk and uncertainty in entrepreneLrrship riith particularrr-ierence to touri srn. Entrepreneurial competencies.

UNIT- IIInstitutional Interference fot' Srnall Scale Industries, Opportunity, Scanning and Identification. \larket.Assessrrent. Small Scale Industries in Tourism

T \IT- IIIOrinership strLlctllre and Organization fialrer'vork of Small Scale E,nterprises in Tourism Industry, preparation.,i Business Plan by, Small Scale Er-rterprise.

T-\IT- IVPlanning for Small Scale Eltterprise, Organizing and Controlling of Small Scale Enterprise.

UNIT- VManagement Performance, Managing family enterprises in Tpurism ISmall Scale Enterprises in Tourism Industry. \

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BTM Syllabus

Suggested Readings:. GLrpta. C B. (1992). Srlall scale Enterprises Management, New Delhi:

o Arora. R.. ancl Sood. S. K (2007). Entrepreneurship Development

Delhi: Kalyani I'r-rblishers.

. Desai. V. (2002). Srnall Scale Industries and Entrepreneurship Development. New' Delhi:

FI imal a1'a Pr-r b I iczrtion.

J-;E@ry\r\v v'v\"

Sultan Chand & Sons.

and Management, New

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PRESTIGE INSTITL TE OF \I.\\AGE\IENT, GWALIOR

BTII Syllabus

IITNI III Semester

FORETGN LANGUAGE (FRENCH)

Paper Code: BTM-306

Max. Marks : 50


Internal: 10

Course objective:. The airn ol this course is to develop the knowledge of French languate among the student at

basic level.

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Learning Obiective:. This paper is to make students understand the basics of french language and it's importance in

today's time

L-nit-I:L:s alphabets

Les nornbres

Fr)rrnllles de politesse rencontre

Translations of sirnple sentences from French in to English

l. nit-lI:Les joLrrs de la semaine.

les rnois de ['annie.

Questions and ansu,ers based on grammar of unit

t nit-III:Temps

Les sign orthographiclLres(lLrestions and ansr,r,ers based on the lesson of unit

1 and unit 2 of the prescribed book.

1 of the prescribed book.

Lnit-IV:\on-rs

Les pronoms

Les verbs( I st,2nd.3rd)

Questionsand ansr,vers based on the lesson of unit 2 of the prescribed book.

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PRESTICE INSTITUTE OF \IA\AGEN,IENT, GWALIORTM Syllabus

Unit-V:L'heure

Les articles

Presentez-vous

Singulier et pluriel

Simple dialoguewriting on a given topic

Text Books:

. POISSON-QUINTON S1,lvie, S. A. L. A. (1999). Marina. Inwa/l. New Delhi: CLEinternational.

Relerences:

o Price, W. L. (2008). 'There Is a Saviour'. In Bonne Route. Delhi: RoLrte Publishing.

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PRESTIGE iNSTITUTE OF N,TANAGEMENT, GWALIOR

BTM Syllabus

BASICS OF HOTEL MANAGEMENT

Paper Code: BTM-307

Max. Marks : 50

Min. Marks:20External: 40'Internal:

10

Course Objective:. The plrrpose of this colrrse is to provide the elementary knowledge of hotel operatiotts,

reservations. clepaltments arrd management to the students.

Learning Objectives:o To gain tlte basic l<nowledge about hotel industry and its functional areas.

. To ascertain the n,orking knowledge of hotel industry.

. To ruake the student able to understand the important etyn,ologies and areas of food and

ber et'lges.

To become lamiliar ivith the day to day operations of a hotel

To irrculcate the techniques of preparing hotel sop, room management and fi'ont office

rrperation.

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I \IT- IThe Hospitalit,v- Industry' - Past. Present and Future, Meaning

Hospitalitl, Services. I{atirrg Systems and the Structure of the

iugroups in Indian hotel indLrstry.

Trpes ol Accornmoclatiot't: Conventional, Supplementary and

Cornmercia[ & Cornmcrcial Establ ishrnents.

& Nature of Hospitality, Features ofHospitality Industry, Diflerent hotel

Customized Accommodation, Non-

T ]{IT- IIFunctions of Front Ofllce Management: Organization Structure, Functions, Attributes and Skills of1l'ont office managef. Manager & Executives, Reservation & Cancellation Prooedures, Handling

lndividual and Croups. N4a.jor reservation software, GDS & CRS in Front Office. Travel Desk in ahotel.

UNIT- IIIFunctions of Ilouse Keeping: Organization

Rooms and Floor Cleaning Practices and

Control Desh. Housel<eeping Suppll' Rooms.

Other Departments

Structure, Functions, Works of Executive l-louse Keeper

Interior Decorations, Types of Rooms, Flouse Keeping

Uniforms, Housel<eeping Practices, Co-ordination with

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T \IT- IVFood and Beverage Services: Organization Structure, Department-Food Production- Organization.Kitchen. Buffets. Beverages Operation, Functions. OLrtlets of F & B, Types of Meal Plans. Types ofRestattrant-l\1enrr. Room Service. Catering Services-Food Service for the Airlines. Banquette,Crrrporate. MICE. Retail Food N4arket, Business/lndustrial Food Service, Healthcare Food Service,Cruise ship. Railrvays

I.'\IT- V\ilnrinistt'ation and Finance: Finance & Accounts, Sales and Marketing, Adrninistration, Revenue

".1;:taSentettt. Yield Management, Personnel Management, Training and Development, Safety\. I ::r rsetnent. iVlanagerrrent ol Distribution Channel

SLGGESTED TEXT BOOKS

Negi. .l (2008). Professional Hotel Management. New Delhi: Sultan Chand & Company.Rashlrbalan. C. &Ragubalan S. (2009). Hotel Housekeeping Operations and Management,\eri Delhi: OUP.

SLGGESTED REFERENCE BOOKS

Teu'ari. J. R. (2009). Hotel Front Office Operations and Management. Neri Delhi: OLp.PLrblication.

Gray, P. and LigoLrri, C. (2000), Hotel and Motel Management and Operations. Neu Delhi:PHI.

Adrews. S. (2009). I-lotel Front Office Training Manual, Mumbai: Tata McGrarv Hills.Foskett. .1. C. D. & Gillespie, C. (2002). Food and Beverage Management, England: pearson

Education.

Spears. Cl. M. (2003). Food Service Organisation. A Managerial & Systems Approach, NewDelhi: Prentice l-lall.

Andrevvs. S. (2008). Front Office Management and Operation. New Delhi: TATA McGraw-HiilBardi, J. A. (201 0). Hotel Front Oft'ice Management. New Jersey: John Wiley &So1s.BLrrt. D. N. Dobler. D. W. & Starling. S. L. (2007).World-Class Supply Management. NewDelhi: TAI-A McCrau, FIill.

Wall<er, .1. R. (2007). lntroduction to Hospitality Management, New Delhi: pearson Education.

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PRESTICE INSTITL-TE OF \IA\AGE\TENT, GWALIORBTM Syllabus

BTN{ I\,- Semester

HUNIAN RESOT]RCE DEVELOPMENTAND PLANNING IN TOIJRISM

Paper Code: BTNI-401

Max. Marks : 50

Min. Marks : 20

External : 40

Internal: 10

Course Ob.iectivc:

r l-his paper is aimeci to develop understanding of the ditferent processes related to IlR" it'sfirctins and irnportancc- in corporate sector.

Learning Obiectives

r This is the first introductory course of the functions of HRM. It aims

. To acquaint stLrdents with diflerent subsystems of Humarr Resource Management and theirirnpolternce .

. To develop an understanding of the dimensions of the management of human resources, withprarticLrlar relbrence to HRM policies and practices.

. fo ftrcuses on development of Leaders,sefhip & Team Work" critical thinking, problem

solring and understanding of Business Environment. It lvill also facilitate learning of ethical

issues in Business Organization.

L NIT-l: lntroduction

\[eaning. Nature, origin and scope of human resource management, HRM objectires and lirnctions.HRM policies. Strategic human resource management. Indian perspective on HRivl.

UNIT-II: Acquiring Human Resources

Hutran resource planning. Job analysis and job design, Recruitment, Types of recruitment, Selectinghuman resources. Selection rnethods, various types of tests, Placement and induction.

t'NIT-III : Perfbrrnance ManagementPerfbrn, ance Management- Appraisal. Importance, Methods of Appraisals

UNIT-IV: Promotion, Transfers & other Contemporary issuesColtcept & types of promotiot-t. & problerns in promotion; Transfers - Meaning, types, objectives,clelnotion; Contemporarv issues: Emplovee involvement, Flexible work schedule, Right Sizing

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PRESTIGE I.\STITUTE OF -\I.{\AGE\TENT, GWALIORBTM Syllabus

U\IT-V: Compensation ),Ianagement-concept. Compensation Strttctttre. Manaserial Compensation, Performance Based puy, VoluntaryRetirernent Scltemes

Suggested readings:

o Dennis' N. (2007). Human Resource Management For The Flospitality and Tourisrn Industries.Nerv Yorl<: RoLrtledge.

' I-ee-Ross, D.. & Pryce, J. (2010). Human resources and tourism: Skills. culture andindustry (Vol. 2). Ner,v.lersey: Channel View publications.

o BLtrke' R. .1.. & Ciooper. C. L. (Eds.). (2006). Reinventing HRM: Challenges and newdirections. Nerv Yorl<: RoLrtledge.

' Kamoche. K' (2001)' Understanding human resource management. UK: McGraw-HillEducation.

' KLrlik. C. T.. I(ulik. C. T.. & Perry, E. (2004). Human Resources for the non-HR manager.Delhi: Psvclrology Press.

' Dessler. G. (2006). A Fran-rework for Human Resource Management. New Delhi: pearsonEclucation Inclia.

o \{athis, R. L., &.lacl<sott, J. H. (2011). Human Resource Management: Essential perspectives.Neu, Delhi: Cengage l-earning.

' Snell. S. and Bohlander. G. (2007). Human Resource Management, Nen Delhi: CengageLearning (Thornson Learning), lndian Edition.

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PRESNGE INSTITUTE OF MANAGEMENT, GWALIORBTN,I Syllabus

BTII l\-SemesterORCANIZATI O\AL BEHAYIOR

Paper Code: BTII-{02

Course Objective:

. The colrrse airns at providing lundamental knowledge and exposure to the concepts" theoriesand practices in the tleld of management of people.

Learning 0bjectives

The students rvill be able to

o L Irderstanci the concepts of organizational behavior and its application in managing people. .{ppl}' tlie difl-erent approaches to organizational behavior and enhance the human

reIatiorrships u,ithin tlte organization.o Understand the dynantic ofperceptual process

o L'nderstand the personality determinants of personality and personality traits.o Unc'lerstar.rd tl,e principles of learning process and its application in rvork life situation.. L. nderstancling tlre d1,'rramics of learnirrg theory and relevance in rvork Iif'e situation.o Understand the Importance of groups and leadership stylesr L-,nderstand the meaning of motivation concept and its dynamics in r,r,ork lifb situations. Explain the mearring of various motivational theories and its application in organizations. Handle conf'lict and Iclentify their or,vn conflict handling styles

UNIT- I:Introduction: erxergence of organizational behavior, Nature and Scope of oB,Foundations artd Determinants o1'organizational behavior, Fields and Models of OB, Cliallenges andopportLrn ities i n rnanagin g organ izational behavior. Hawthorne Stud ies.

L:NIT- II:

Ilrdividual Behavior: Fotrndation of Individuat behavior; Perception: Perceptual organization andPerceptLral process. Compotlents; Learning: process and principles of learning; Attitude: Nature,

Max. Marks : 50

Min" Marks:20External: 40

Internal: 10

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Group and Irrterpersonal Process: Dynamics of formal and infbrmal work groups, 'fheories of group,Cotnparative study'of formal and infbrmal organization and functions of group. Leadership; Theories andst1,les. Lil<ert's manaqelnerlt systems.

L-\tT- IV:

\lotiration: Meaning. nature. Types of motives, Motivation approaches, Theories of Motivation; Conflict\lanaserrent. Organizational Culture: Nature and Common attribute of organizational culture;lltternational culture: Models, Dirrensions and Impact on lnternational organizational behavior.

I \IT- \:Or-canizational Dynamics: Change Management: Resistance to change, Change agent, process;Organizational developmetrt: goals, characteristics, Intervention techniques; Career dl,namics: Careerplarrnitrs and Career Developntent.

Suggested Readings:

' Robbins S. P. (2001). Organizational Behavior, l4lE,New Delhi: Pearson Education India.o Luthans. (2005). organizational Behavior. lzlE,New Delhi: McGravr, Hill.r Netv Strom .1. W. ancl Davis, K.( I 936). Human Behavior at rvork. New york: Mc Grar.v Hill.

48

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PRESTIGE INSTITUTE OF MANAGEMENT, GWATIORBTN,I Syllabus

BT\I IY SemesterCO}TPT, TER APPLICATIONS IN

TOTRISM INDUSTRY.IPaper Code: IITM-403

Max. Marks:BD


Internal: 10

C'ourse Objective:. Thrs is a basic paper fbr Business Administration students to familiarize with computer and it's

ap.,plications irt the relevant fields and expose them to other related papers of IT.

Lrrrning Objectives of the Course:

' ,- nderstanding the origins of cornputers of computer. L nderstanding the basic layout and components of computer

' Cettins arr understanding of hardware and software components of a computer separately. Learnins hor,r, a cornputer processes the inputs from outside world

L \IT- I\ :'.:r,e \lodel of CompLrter. Characteristics of Computer, History & Generations of Computers,t ::ssiI'lcation of Corrpr-tters. Impact of Con'rputers on Society and Tourism Industrv

T \IT- IIData Representation in computers. Number System: Binary Number System. Octal Number Srstem.I leradecimal. Binarl, Adclition & Sirbtraction

L-\IT- IIIDescription and types of Input Devices & Output Devices, Description of CPU and its partsRe sisters. ALU. Br-rses)

T \IT- VComputer Memorv: Memory Unit, Classification of Memory (RAM, ROM), Types of RAM & ROM,Cache Memory. VirtLral Memory, Memorv Storage Devices (Hard Disk, CD. USB storage)

UNIT VSoftrvare & its Types: System soft*,are. Application Software: MS Office, Operating System and its

f *}E

t\ pes. Introdr"rction to contputer lan_9ua_9es

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PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Svllabus

Suggested Readings:

. Ra.iaraman. V.. & Aclabala. N. (2014). Fundarnentals of Cornputers. Neu,Delhi: PHI Learning

Pvt. Ltd.

. Sanders. D. H. (1996.). Computers Today. New Delhi: McGrar,v-Hill. Inc..

. Sinha. P. K.. & Sinha" P. (2010). Computer Fundamentals. Delhi:BPB publications.

o Bharihol<e. D. (2000). Fundamentals of'lnformation Technology. New Delhi:: Excel Books.

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Learning Objective:

' This paper is to mal<e students r-rnderstand the basics of french language and it's importance intoday's time.

Unit- I:\,'ocabulaire

l-es nombres

i nterroqatif

Ir':irslations of simple senteltces from English in to French

L nit- [I:C'oniugaisorr

Qtrestions and anslvet's based based on grammar of unit 3 and unit 4 of the prescribed book.L'heure

Unit- III:.\d.lectifiLes saisons

Les si gn orthographiqires

Les corrparatifi

Qiiestions and answers based on the lesson of unit 3 of theprescribed book.

t-nit- IV:Les verbs pronominaux

Les pronoms

Les verbs( I st,2nd,3rd)

Questionsand answers based on the lesson of unit 4 of the prescribed book.

BTI,{ SvllabusBTII I\-Semesrer

FOREIGN LANGUAGE (FRENCH)

Paper Code: BTN{-404

Max. Marks: 50

Min. Marks : 20

External : 40

Internal: 10

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f nit- V:Presenter quelqu'un

Presentez-vous

Easy writing (smal I paragraph)

l.Mon ami(e)2 Mon cours de Frangais

3. Ma ville4. Un site touristique.

Tert Books:

r POISSON-QIJINTON Sylvie" S. A. L. A. (1999). Marina. Inwa/I, Nerv Delhi: CLEintenlational.

References:

' Price, W. L. (2008). 'There Is a Saviour'. In Bonne Route. New Delhi: Route publishipg.r Jones. A. ( 1995). Larousse dictionary of world folklore. Edinburgh: Larousse.

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PRESTIGE INSTITUTE OF \IANAGEMENT, GWALIORBTM Syllabus

BTM IV SemesterSALES AND ADVERTISING

MANAGEMENT IN TOURISMPaper Code: BTM-405

Max. Marks : 50

Min. Marks :20External: 40

Internal: 10

Course Objective:

' The ob.iective o1'this paper is to identify the foundation terms and concepts that are commonlyLrsed in rrnrlieting. It also identifles the essential elen'rents for eff'ective marketing practice.This coursc n'ill give complete relationship between marketing and other managementtirnctions.

Learning Objectives:. To int.oduce stLrderrts to sales practices in tourism industry.

' To help students ttnderstand the role of personal selling in tourism sector.o To facilitate a critical evaluation of diff'erent methods of sales force, territories designing,

clLlota lnanagement arrd other recent practices in sales and advertising industry.

' To be able to clefine the advertising and publicity practices in tourism sectors.

L.\IT- IIntrodr-rction of sales management meaning, characteristics, importance. objectir es. principles.titrlctions; sales fbrce and its elements, Multitude responsibility, personal selling - ob.lectir es.fbrnrulation of sales policies. and process.

U\IT- IIDesiur,ing and size of sales fbrce, rnanaging - motivating - supervising the sales force; territorydesi ging,ciLrota design ing.

:ales fbrecasting and analysis, buying motives, sales budget.

T].\IT.III.\dVertising nredia-'fYpcs of Media Print Media (Newspaper & MagazLnes, pamphlets, posters &Brochures), Electronic Media(Radio. Television, Audio Visual Cassettes). Other Media (Direct Mail,OLrtdoor Media)' Characteristics. rnerits & Demerits of above media, media scenes in I,dia,\1edia Plannin-s: Selection of Media Cate-eorv, Their reach, frequency & impact, Cost and other;Factors influencirrg the choice of Media.

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PRESTIGE INSTITUTE OF ]\,IANAGEMENT, GWALIORBTM Syllabus

T \IT- I\-\ledia Scheduling: Evaltration of Advertising efl-ectiveness, Importance including difficLrlties,\lethods of trleasurillg adl'ertising effectiveness, Pre-testing and Post-testing. Advertising Agencies:tlteir role. FLrnclions. Oreanization and Importance.Tourism promotion methods. advertising andpLrbl ic iti . Press Conf-erelrce.

UNTT- VAdvertising methods, Carnpaigning. Case Study on Advertisement comparisons of Indian Statetourisrn boards.

\uggested readings:

r Chaudharl', M. (2010). Tourism Marketing. New Delhi: Oxford University press.

' Dasgupta. D. (201 l). Tourisrn Marketing. New Derhi: pearson.

' Hudson, S., & Hudson, L. (2017). Marketing for Tourism, Hospitality & Events: A Global &Di_sital Approach. Nerv Delhi: Sage.

' Kotler' P.. Ilor'ven..l. T., & Makens. J. (2014). Marketing for Hospitality and Tourism. NewDelhi:: Pearson EdLrcation Lirnited.

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BTNI IV SemesterHISTORY & GEOGRAPHY

Paper Code: BTM-106

Max. Marks : 50

Min. Marks : 20

External: 40

Internal: 10

Course Objective:o This paper airrs to provide the information and knowledge aboLrt landscapes, weather,

ueology. arrcl dillcrent geographical phenominato the student, and thus help them to develop abetter understanding about our country and planet for the sake of toLrrisrn inclustry.

Learning Ob.iectives:

' To introduce students rvith the geography and history of India and glob.

' To he lp students understand the role of diverse regions in the gror,vth of the tourism sector.

' To f-acilitate a critical evaluation of rivers and mountains to develop the tourism sector.

' To understand the post-independence development of tourism sector.

T \IT.I\i.rdr of mountains arrd their l'lora and fauna

L'\IT- II\lairr rivers of India and their role in the development of Indian tourism

T \IT- IIIceouraph-v of coastal region and their significance in Indian tourism

L-\IT- IVBrief history of India uptol947 AD with ret-erence to Tourism

L \IT- VPtrst independent development for toLrrism sector

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PRESTIGE INSTruUTE OF MANAGEMENT, GWALIORBTM Syllabus

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Suggested readings:

' Williams, S., & Lew, A. A- (2014). Tourism Geography: Critical Understandings of place,Space and Experience. Philadelphia: Routledge.

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N4arnoria. C. and Sin-eh. K. (2018). Geography of Tourism, Agra: SBpD publications.Fair. L. S. (2015). An Introdr-rction to the Geography of Tourism: Velvet Nelson Lanham,Maryland: Rorvrnar.r and Littlefield.Geetaniali. P. (2016) Touirsm ceography, New Delhi: Centrum press.

Singh. R. L. ( 197 l). Inclia: A Regional Geography. Cabdirect.orgWadia. D. N. (2013). Geology of India. London: Macrnillan And Co,. Limited.Negi. S. S' (2002). I-landbook of National Parks, Wildlifb Sanctuaries, and Biosphere Reservesin India. Neu, Delhi: Indus Publishing.

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BTM SyllabusBTVI V Semester

AIII TRANSPORT MANAGEMENTPaper Code: BTM-501

Max. Marks : 50

Min. Marks:20External z 40

Internal: 10

Course Ol-rjective:. This course is aimed at introducing the learner to the fundamentals of managing aviation

business. The course rvill be oriented toward operations management in aviation industry.

Learning 0bjectives:. To develop understanding of air transport system.

. To develop uncierstanding about regulations associated r,vith air transportation.

. To develop Lrnderstanding of managing air transport and airports.

T \IT- Iltrtroduction to concept of transport. Introduction to the aviation systenl, evolution of airlines industry

in India. introduction to IATA. Airport Authority of lndia, Tourism and air transport.

L \IT- IIR..r1e aird importance o1'IATA in international air transport, Funotions and general rules regulations ofl-\T.{. Commercial PlanningiSchedulirrg. legalities involved in transportation of hazardous goods.

LNIT- IIIOrganizational structure of airlines company, International airlines rretrvorks. uorking processes ofairlines industry. Aviation saf.et1, and security, Aviation. the environment and econom\ .

T \IT- IV\ir Trafl'ic Control. functions, role and importance of airtraffrc control in air transport, Process of airiratJlc control, Aircraft and its Systerns - Airframe; Engines and APU, Hydraulic systems; Air

>\:te n'rS. ,'ouie pla,rning.

T NIT- V\lanagemerrt of international and domestic airports, Airport planning and design, customer handling at

airport. cltarges fbr excessive baggage and piece concept in air transporl, service available at airporl.

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Suggested readings:o BLidcl' L" &lson- S. tEcts.). (2016). Air Transpori Management: An International perspective.

\en .lerser: Iar lor.& Francis.

' \lacario" R.. & \'arl de Voorde. E.. (2010). Critical Issues in Air Transport Economics andBusiness. \err .lerser : Routledge.

' O'Connell-.1. F.. & W'illiams. G.. (201 1).Air Transport in the 2lsr Century: Key StrategicDer,eloprnents. Farnharn: Ashgate publishing, Ltd.

' Vasigh' B. (2017). Introduction to Air Transport Economics: From Theory to Applications.Neu, Jerser,: Routleclge.

' Wettst'een. .1. (2018). Air I'ransportation: A Management Perspective. Ner.v Jersey: Routledge.

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PRESTiGE INSTITUTE OF \TANAGEMENT, GWALIORBTM Syllabus

Course Objective:

' This cotlrse aims to provide knou,ledge about outbound tourism, and different importanttourism prodLrcts across the globe.

Learning Ob.jectives:

' To develop Lrnderstanding of international tourism management.

' To develop understanding about documentation like passport for international travel.' To develop understanding of various organizations of international irnportance for

international tor-rrisrl management.

L \IT- IDetlnition. ttature, and scope of domestic and international tourism, types of international anddontestic tourism

T-\IT- IIRole of Got'ernt.tlent in prolrotion of domestic and international tourism in India. passport: processand T1,pes of passports.

T NIT- IIIEconotnic determinants of international tourism, characteristics of inbound tourism and pattern ofI ndia. international market

T NIT. IVPatterll and cliaracteristics of Indian outbound tourism, domestic tourism inuenerating states Rajasthan. Kerala, Mp. Hp. Orrisa

India, major tourist

UNIT VInternational organisations tJNWTO. \VTTC: NationalFIJRAI, ICAO

organisations DOT, ITDC, TAAI, IATO,

59

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BTNI V SemesterINTERNATIONAL TOURISM MANAGEMENT AND

FRONTIER FORMALITIESI'aper Code: BTM-502

Max. Marks : 50


Internal: 10

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Su geestecl Ileaclings:

Lanthnt. M. I-.. Allcock..l.8.. and Bruner. E. M. (1995), International Tourism Identity andChange. Nelr Delhi: Sage PLrblications.

Bhatia. A. K. (201 l). International Tourism Management, New Delhi: Sterling PublishersSrvairr, S. K.. ancl Mishra,.l. M. (2011). Tourism Principles and Practices, New Delhi: OxfordUniversity Press

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CO}IPUTER APPLICATIO\S I\ TOURISMlNDUSTRY-2

Paper Code: BTM-503

Max. Marke.50


Internal: 10


Course Objective:. The ob.iective of this paper is to provide the intermediate level knowledge of computer

hardrvare and tourism industry related computer application knowledge to the student.

Learning Objectives of the Course:. Understanding the basics of computer networks

. Learning the Lrsage of Software Packages through hands-on sessions on MS-Office

. Learning the basics of database management systems theoretically and practically using MS-

Access

o Understanding the Lrse of information systems in Hotel & Tourism industry

. Learning the Lrse of multimedia technology and soflware through hand-on sessions

L \IT -ICor.nplrter Netrvorks Communication Model and Technology, Types of Netirorks LA\. \IAN. \\'.{N.\etuork Topologies. Introduction to Internet, How lnternet Works, Internet Securin. \\'orld \\.ide\\eb. Search Engine and its Working, Application and Significance of Corlputer \eniorks and

Internet in Tourism lndustry

L\IT- II\1S-Ottlce Pacl<ages Docurrentation Software (Basics of MS-Word). Spreadsheet Software (Basics of\ 1 S -Ercel ). Presentation Sol1r,r,are (Basics of MS-PowerPoint)

L-\IT- IIIDatabase Management Systems: Concept of Records and Files, Creating Tables, Sorting Data inTables. Creating and Executing Qr.reries, Creating Forms (Using Ms-Access)

LNIT- IVComputer Applicatiorrs in Service Sector Introduction to Information Systems, Introduction to MISand its Applications in I-lotel. Travel & Tourism lndustry

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T \IT- \-\lLrltirnedia Historr attd its Applications in Tourism lndustry, Nzlultimedia Tools, Animation.\lorphinu and T*eening. IntrodLrction to Macromedia Flash

Suggested Readings:

' Rajaraman. D.. & Rajararnan, V. (2012). Computer Primer. Ner.r, Delhi: PHI Learning pvt.Ltd..

' Sanders, D. H. (1988). Computers Today, New Delhi: McGraw Hill Education.

' Sinha, P. K. (1992). Computer Fundamentals, New Dethi: BPB Publications

' Bhariholce, D. (2002). Fundamentals of Information Technology, New Delhi: Excel Books.

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INDIAN SOCIETY AI{D CULTUREIlapcr Coile: BTM-504

Max. Marks: 50


Internal: 10

Course Objectir.e:

' The aitn of this course is to provide the mknowledge of different perspectives of Indian socialstructllre. culture. and rituals followed in India.

Learni ng O b.j ectir,es :

o The main obJective of the course is to provide a comprehensive vierv of culture- heritagetourisnl relationship to the students and to acquaint them rvith the possible impacts arising inthat relatiorrship. the Indian culture and heritage shall be taught rvith the purpose of applicationof the sarne in tourisrn sector.

U\IT- IElerretltary hnowledge of Indian history cLrltural heritage, structure of Indian society, Varna ashram,r-ravastha. developtnent of caste system in IndiaCtrltural touristtr- concept and significance, liistory of cultural & heritage tourism in India. glimpses ofIndian cLrltLrral historl"- pre and post Vedic periods. Buddhist epoch. Gupta period. earlr and lateIlledieval periocl. rncldet'n period. f.eatures of Indian cultural heritage- preservation arrd conser\erion or'nror.rLrments and culture. cultural transition, Indian cultural heritage.

U]-lT- IIRELIGIONS OF INDIA\laill Indian colllrnLlllities and religious faith Hinduism, Buddhisnr, Jainism christianity, Islamic,Sikhism.

Irldian afi and scriptures Indus valley art Mauryan, Sunga, Mathura and Gandhara school of art, Guptaart. clrandela art. Pallava art, chola and Rashtrakuta arttnotivatiotls fbr religioLts toltrism, sacred pilgrirnage, religious tourism as an educational experience,religious philosophies o1'hrclia & rvestern religious philosophy; pilgrirnage tourism case studies-A.jnrer Sharil" char Dharnyatra, vaishno Devi, Bodh gaya, & Mount Abu.

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L }_IT-III.\RCHITEC]TL-iRAL HERITAGEPaintin-s- A.ianta. MLrshal. Madlrr,rvani. and Raiput. kastkari arts. modern practices in art rock cutarchitecture- RLrddhist architecture. Gandhara& Mathura schools of art, Hindu temple architecture,indo-lslamic arclritectltre & rnodern architecture. famous forts & palaces - their architecture, locationand important f-eatures. Indian paintings & dance forms (classical and fbtk traditions), the managementand nrarketing of religious tourism, festivars & religious events.

LNIT-IVIndian classical dance and music, cultural events management case studies- KumbhaMeta.Pongal/Mal<ar-satllirallti- carltival (goa). Taj Mahotsava, KhajurahoMahotsava and desert festival

t.\*IT- VIndian Rituals alrd cerernorries. multiplicity of Indian Culture, unity and diversity, main cSaracteristicsrrf lndian culture. problerns arrd prospects of cultural tourism in India.

REFERENCE BOOKS

Gupta' S' P'. Lal. K.. & Bhattacharyya. M. (2002). Cultural Tourism in India: \luseums.Motluments & Arts: 'fheory and Practice. Indraprastha Museurn of Art and Archaeolosr & DKPrintrvorld.

Snead. S'. Dorriger'. w', o'Flahefty, w.D., & Michell, G. (1989). Anirnals in Four Worlds:SculptLrres fiom India. chicago: lJ,iversity of chicago press.

\4ichell, G. ( 1993)' Temple Torvns of Tamil Nadu. Tarnil N-adu: Marg publications.Michell' c. (1988). The HindLr 1'emple: An introduction to its meaning and forms. chicago:[,Jniversit1, ol' Ch icago Press.

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BT-\l \- SemesterEN\,'IRON]\{ENT AND TOURISM

Paper Code: BTM-505

Max. Marks:'50Min. Marks : 20External : 40

Internal: 10

Course Objective:

' This course aims to sensitize students, tourists and professionals in the tourism sector to theissues pertaini,g to the problems of ecology and environment today.


' To understand various eco-tourism and the steps required to sustain ecotourismTo have a deeP insight fbr biosphere reserves and other attractions present in the country.To understand the irnplementation part of ecotourism marketingTo

-cet awareness on.iob opportunities and requirements of various training programsTo knor.r' varioirs eco-tourism prornoting organizations in lndia.

L \IT- IEcotoLtrisrr- origin alld concept. growth and development, Types of eco-tourism, action taken tosaf'esuard and sustain ecotoirrism. ecotourism as an attraction.

UNIT- IIEco tourisrn resoLrrces, biosphere l'eserve, national parks, wildrife sanctuarl,. naturar surroundinss. sun.sarrd and sea resoLlrces, r,vetlands. coral leafs

t-\IT- IITEcotoLtrisln Inarket' identification of ecotourism market, nature and channelization, policies andnretliods adopted lbr ecotourism marketing, case study on Madhya pradesh

T \IT- IYEcotottrisnl developmetlt guidelines, ecotourism accommodation and development of eco lodge, localpeople pa.ticipation..iob opportLrnities. ecotourisrn training pro_qrammes

UNIT -VEcotourism organisatiol, inland ecotourism- Jammu Kashmir. Himachal Pradesh, Sikkim, Rajasthan

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PRESTIGE INSTITUTE OF \IANAGEMENT, GWALIORBTM Syllabus

Suggested readings:

Spenceler . A. (20 l2 ). Responsible Tourism: Critical Issues for Conservation andDevelopment. Neri, .lerse\,: RoLrtledge.Negi. S. S. (2002). Handbookof National Parks, Wildlifb Sanctuaries, and Biosphere Reservesin India. Neu, Delhi: Indus publishing.Hoyt. E. (2012). Marine Protected Areas for Whales Dolphins and porpoises: A worldHandbook fbl cetacean Habitat conservation. Ner,v Delhi: Routledge.Lockrvood, M.' WorboYS' G', & Kothari, A. (2012). Managing Protected Areas: A GlobalGLride. Nen, Delhi: Routledge.

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PRESTIGE INSTITUTE OF IIANAGEMENI GWALIORBTM Syllabus

BTll V Semester}TADHYA PRADESH TOURISM

Paper Code: IITM-506

Max. Marks : 50


fnternal: l0

C,urS€ Objectir.e:r This colrrse aims to develop the knowledge of Madhya pradesh and it,s different tourismproducts olfered b1,the state.

Learning Objectives:o To have deep insights on Geographicar diversities of the state

' To get acclirnatizecl rvith the cultural backgrounds present ald how does that affects tourism' To knorv various tourist attractiors, present in the state.o To utlderstand how does accommodation and other amenities helps tourism. To understand the tourist flow of Madhya pradesh.

L \IT- I\'l:;h-ra Pradesh: its geography, georogy. crimate, frora, f-auna. rivers, mourtains

LIIT- IIBrief history and cultLrre of MP: ancient, medieval and modern with reference of tourism perspecrive

T-NIT- IIIHeritage' pilgrirrage' sanctuaries, national park, reserves,fairs and festival of Madhya pradesh,\IPTDC as an organisation ' ,

L \IT.IV'\ttractions'Transport. Accotnmodation, other facilities and Amenities available in Madhyapradesh.\,

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L NIT- VToLrrist florv in Madhl,apol icies ancl larv.Tourisn-r

Pradesh and their sociar and economic impact, rore of government. tourismorganizations of Mp: public and private sector.

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Suggested Reading:r Bhattachatyya, P' K' (1977). Historical Geography of Madhya pradesh from Early Records.Bhopal: Motilal Banarsidass publishero Manuals available on mptourism.com

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PRESTIGE INSTiTL-TE OF \IANAGEMENI GWALIORBTM Syllabus

Course Ob.jective:o TIie ob-fective of this collrse is to develop the understanding of the processes ancl diff.erent

aspects that are related to a very emerging tourism sector i.e. MICE in India and abroad.


' -fo enable learners to fbcLrs on the diverse nature of the international events and conferenceindustry and to discuss the key players involved.

' To allow Iearners to develop an in-depth understanding of the econornic, social, andenvironmerrtal irnpacts of international events / conlerences.' To provide learners with a clear understanding of how to manage the key processes involvedin the confbl.eltce an(l events industry.' l-o provicle learners rvith a clear understanding of the key trencis, developments, challenges

and opportLrnities alfecting the international conf'erence and events industrv

LNIT- Illl itltrodttction to l\4lct-. evolution of meetings convention and expositions, componenrs ol\1lcE.

LNIT.II

Il:r::H,:i;;;l'.:nce nrarkets, the demand for conference facirities, rore of travel asency

T'\TT- III\leeting planner' convetttiotl lranager. organizing and planni,g events, major attributes ol.meeting,tr pe of meeting planners

UNIT.IVAdvancement of science a.cl Technology and conference, businesstrade shows and exhibitions,principal purpose. t1,pes of shows

BTIM Semester\IE E TT\G I\CE}_TIVES AND CONFERENCE

T,IANAGEMENTpalter Code: BTM_601

Max. Marks : 50


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PRESTIGE INSTITUTE OF MANAGEMENI GWALIORBTM Syllabus

I \IT- \-lhe econotnic and social significance of conventions, the impact of conventions of local and nationalconlnlunities enlerQing dirnensions of convention business in India ICpB.

Suggested Readings:

r AIlen. J. (2008). Event planning: TheEl,errts. Fundraising Galas, Confbrences.Nerr Delhi: .lohn \Viley & Sons.

. Bon,din. G.. Allen. .1.. Harris. R..Nerv Delhi: Routledge.

Ultimate Guide to Successfirl Meetings, CorporateConventions, Incentives ancl Other Special events.

McDonnell, [., & O'Toole, W. (2012). Events Management.

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Sii'ers' 'l' R' (2009)' Risk Management for Meetings and Events. New Derhi: Routredge.Schlc'ntrich' [-i' (2008). The MICE Industry: Meetings, Incentives conventions andExhibitions. The Sage Handbook of Hospitarity Manage*.,.,i . New Jersey: Sage.\\ieber' K" & clho,' K' s' (2002). convention Tourism: International Research ancl IndustryPerspectives. Nerv Delhi: psychology press.

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PRESTIGE i\STITLTE OF MANAGEMENI GWALIORBTM Syllabus

Course Ob.jective:

' This colrrse aitrs tcl sensitize students about the diff'erent standard procedures that are followedin the air cargo inclustrv.

Learning Objectives of the Course:

' Understatld car-9o hanciling procedures an<1 agencies with well verse l<nor,vledge.' Develop Lrnderstandi,g of the student towards handelling various technologies useful for aircargo maltagement.

' To enable students to deliver world class air cargo services to the clients.' Enabling studenst to carry out safety and security protocols while handelling of air cargos.

L \IT- I

Introduction to air cargo' l(e1' factors in the air cargo industry, cargo industry forecasts and trends.Defrnin-e the cargo product. Marketing. sales and revenue issues, Standards il}i];;j';"':il:operatiotts' Autonlatiorr itl cargo, including enabling technologies such as bar coding and the internetand e-comrnerce.

UNIT- II

Tile cargo industrl' a,cl its stal<eholders, Marketing and sales for cargo, pricing and revenuelrlallagemellt' Trends in technology. IATA's e-cargo initiatives, optimizing the use of the internet and

;il1ffir;ll'Jjl,"tt"'zatiott' operatiorrs and management, Business pro..rr.r, rndustry regurations

UNIT.III

Basic principles of customer service, CommunicationCustomer loyalty. Net promoter score, Customer lifetimtKey account nranagenrent

styles, BLrilding trust and service ethics,value, Customer relationship management,

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BTM VI Semester

AIR CARGOPaper Code: BTM-602

Max. Marks:'50Min. Marks:20External : 40Internal: 10

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T-\IT- I\'

Drirers atrd coltstrairlts in cotxpany growth and in air cargo, concept fiameworks to setFLlndarnentals of hLrsirress strategies. Terminology, planning cycles, responsibilities,strategic decisioti t-tlal<ills processes, and goal and target setting, From planning, tocortributiori. Pertbrmance ancl productivity,onitoring.

UNIT- V

-l-hreats to aviation and introcluction tonreasures;Cateriltg and ntail security:threats;Huntan lactors irr Cargo securitv.

Suggested readings:

' Doganis' R' (2009)' Irlying off course: Airline Economics and Marketing. Ner.v Delhi:Routled_ue.

. N,{orrell. P. S. (2016). Moving BoxesDellri: RoLrrleduc.

by Air: The Economics of International Air Cargo. New

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strategies,

Effective,

action, to

. Vasigh. B. (2017). Introduction toNerv Delhi: Routledge.

cargo security; hnportance of implementation of securityCrime prevention; Recognition and management of

Air fransport Economics: From Theory to Applications.

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PRESTIGE INISTITUTE OF MANAGEMENT, GWALIOR

BTM VI SemesterTOUR PACKAGE DESIGN AND

ITINERARY COSTINGPaper Code: BTM_603

Max. Marks : 50


Internal: 10

Course Objective:o This course aitns to provide the detailed knowledge about the research, planning, andpreparatiorr oltour itinerary fbr diffbrent types of tourism destinations and attractions.

Learning Objective:The purpose of this course is to acquire an in-depth knowledge about the prof-ession of tour guidingand interpretation ancl to becorne familiar with the techniques and approaches for successfulpresentatiotrs of tlle destinations to the tourists. This syllabus will help students.o To understand tour pacl<age basics

o To practicailv Lrnderstancr trre cost erement present at each step.o To knov'trre rore ortour"operators and agencies in Itinerary pran,ing.o To understand the considerations while itinerary designing.

TrNIT- IIntrodLrctio,-Types o1' pacr<age Tour, components of a Standard package Tour.Facrors aflbcting. Tour desig, and Serection process! Significance of packagecomponents of tour cost. Factors afl-ecting the tour cost- costing a Tour package.

UNIT- It

:il][#::',lll *,,1']ll.;,iil;,Ji'*:i'j;:, "0 canceilation pavnrenr Methods rmportance,

UNIT- III

H:il*TIT.',,1lil:l:,,:T::'jT-.-:l1llg1 'fn'3nt' tvpesand imporrance Historicar growth and

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li"l.,llll,l.l,lliy:, and intesrations in traver agency and rour operarion. Desisnirgnlng a toHr brochure and

Tour Formulation-Tours. Tour Cost-

presentation sl<iIls.

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PRESTIGE I\STITUTE OF \IANAGEMENI GWALIORBTM Syllabus

I;lit''r'lLtctiotl: Itiilera^ designirlg basics: Meaning. Importance a,d Types of Itinerary - Resources and\tepr5 lbr Ilinerar-r Plarlnins- Do's and Don'ts of Itinerary preparation- Tour FormLrlation andDesiuning Process. Irroceclure fbr eft-ective itinerary designing and developrnent.

T \IT- \/Case on Itinerarl, designin_e fbr_Agra-JaipLrr-Delhi' G*'alior-U.ijain- Indore- Mandu, Gwalior-Shivpirri- oorcha, Gwalior- vidisha-Bhopal' ciwal ior- Bhopal - Panchmari. Gwal ior-Khajuraho-ch itrakoot- Bandhavgarh.

Suggested Readings:

r Singh. L. K. (2008). Management of Travel Agenci,. Nerv Delhi: Gyan publishing House.o Gustafs.n' P' (2012)' Ma,aging Business Travel: Developments and Dilenrmas in corporateTraveI Managerre nt. 7'ourisnt Managentent, 3 3(2), 27 6_2g4.

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PRESTIGE INSTITUTE OF MANAGEMEI\TL GWALIORBTM Syllabus

BT\I VI SemesterDESTINATION STUDIES

Paper Code: BTM-604

Max. Marks : 50

Min. Marks : 20External : 40

Internal: 10

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Course 0bjective:o The purpose of this paper is to furnish the destination knowledge, and the process of' Irlanagement olclestirration as a tourism product by different stakeholders.

Learning Objectives:o To understand the concepts ofsuccessfur destinations.o To understand the destination decision making process and its implications in various dynamic

s rtU at tolt s.

o To understand horvdestination life cycle works in tourism industry and the strategies for eachstage.

UNIT- I

Destinatiorr Managetrent: Tourist Destination concepts, components, Scope and Significance, l0 A,so1'successfirl destirrations. Stal<eholders involved in destination management. Destination marketinsprinciples and destination nrix. - ---'o

L'\IT- IIinllLrence of toLrrist tlorvs ancl pattern of tourist destination.'fourism planning and its characteristicsTrpes and Stages. Process of destination planning. Destination Decision Mur.ing';;;;';;j;;;Feasibility StLrdy. Carrying capacity Analysis.

L NIT- IIIDestination Li1'e c}'cle and rourism Area Life cycle. Imporlant of destination life cycle its applicationin destination planning. Destination governance.

UNTIT- IVNature base Destinatiotls in lnclia Hill Resort, Beach Resoft, Ecotourism Destinations,w i ld l i f-e San ctuari es. c Lr lturar d estinatio,s, water sports destinations.

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UNIT- VDestination cotrt-l-rrtnitl' and its importance. Travel purchase behavior process for destination marketsdevelopment policies' International pleasure and leisure travel marl<ets. Market seg,ient with growthpote,tial' EnTergi,g Tourism paradigms-Tourism metamorphosis. Important tourist destinations Northlndia" South India. i_-.astern India & Western India

Suggested Readings:

o [-alvson' F" & Baud-Bovy' M. ( 1977). Tourism and Recreation Development, A Handbook ofPhysical Planning. princeton: Architectural press.

' Bodlender. J'. [-icl<orish. L. J.. Jefferson, A., & Jenkins, c. (1991). Developing TourismDestinations: poricies and perspectives. Harrow: Longman.Seth' P' N' (1977). SLrccessful Tourism: Planning and Management. India: CABI.

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PRESTIGE INSTITL-TE OF MANAGEMEI{I GWALIORBTM Syllabus

BTM VI SemesterADVEI\TURE TOURISM

Paper Code: BTM-605

Max. Marks;,i0Min. Marks : 20External : 40

Internal: l0

Course C)bjective:

r The ob,iective of this course istvpes. and aspects oladventureglobe.

to provide the detailed knowledge about the diflbrect sectors,tourism with current versions o1'adventure tourism across the

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o develop l<norvledge to the students about adventure tourism.o create urderstancling about requisites for adventure tourismo develop iteneries anci traver prans for adventure tourism

UNIT- I

Adventure tourisnl- ltatures, importance, precautions. Definitions. types and topologies. Historicalthenles itl Adventur"e tourislr. Adventure tourist, Adventure tourism market.

TINIT- II

\dventure tourism in International arena. Key sectors in adventure tourism. Adventure tourisnrecti'ities in India. chailenges. opportunities and iLrture prorf."tr.

T--\IT- III

o,i,1J::Icl1til:r':r',d,;:l:ttre sports' varioLts adventure sporrs in rndia, facirities availabre and chailenges,

UNIT-IV

\\ ater-based adventure sports in India. History of .water sports adventure tourism in India. Majordestinations fbr

'r'atet'adventure sports tourism in India. water sports in boastal areas in India.UNTT- V

Policy fiarnework for cievelopingfbr developing aclventLrre tourismIndia.

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lndia. Role of Government and stakeholdersstandard itineraries for adventure tourism in

adventure tourism inin India. Format of

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Suggested Reatlings:

. ilLrclile). R. (1006). .AdventLrre ToLlrisrn. lndia: CABI.

. .leirkins. I t2019). ,:\dventure Tourisrn and outcloor Activities'l-ooll<it. inciia: L AIli.

Y,lri,

Management: A 2lst Century

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