syllabus term2 11 july (2)

8/2/2019 Syllabus Term2 11 July (2)

1/26

Entrepreneurship Development Institute of India, Ahmedabad&

SBM Jain Centre For Management And Ent repreneur ship, Bangalore

Page 1 of 26

Entrepreneurship Development Institute of India

(A registered autonomous and not-for-profit institution promoted byThe IDBI Bank Ltd., ICICI Ltd., IFCI Ltd. & SBI with support from Govt. of Gujarat)

Syllabus Manual Term II

PGDBM Program AY 2011 13(July Batch)


2/26



Page 2 of 26

Subjects Term II(Partial List)

Sl. Subject Credit Faculty

9 Statutory Compliances for Business Organizations 1.5 A. S. Velpanur

10 Business Research Methods 1.5 Veena Venugopal

11 Business Oriented Computer Applications 1.5 M Soundarakumar

12 Export-Import Policy 1.5 A.S Velpanur

13 Entrepreneurship Theory and Lab 3.0 Vijay Francis Rego

& Ajay Dixit

14 Organizational Leadership 1.5 Renu Kotian

15 Marketing Management 3.0 S. N Murthy

16 Business Finance 3.0 Nisha Shankar

17 Strategic Business Management 3.0 P. S Gopinath

18 Operations Research 3.0 G.S Vijaya

19 International Business 3.0 R Srinivasan

20 Management Information Systems & ICT 3.0 Divya Kshatriya

Marketing Specialization Paper

21 Sales & Retail Management 3.0 Mohan Kuruvilla

Certification Programs

a. Microsoft Office Specialist Certification


3/26



Page 3 of 26

Statutory Compliances for Business Organizations

UNIT 1

Legal History- Structure of Legal system in India- Union list, State list, Concurrentlist, Powers of Supreme Court, High Court -Fundamental Rights and Duties-Introduction to Business LawLaw of Contract - Agreement - Offer - Acceptance - Consideration - Capacity ofContract Contingent Contract - Quasi Contract - Performance - Discharge -Remedies to breach of Contract Law relating to Bailment & Pledge- Partnership- Sale of Goods - Law of Insurance - Negotiable Instruments - Notes, Bills,Cheques - Crossing - Endorsement - Holder in due course - Holder in value -Contract of Agency.

UNIT 2

Company - Formation - Memorandum - Articles - Prospectus - Shares -Debentures Directors - Appointment - Powers and Duties - Meetings -Proceedings - Management Accounts - Audit - Oppression andMismanagement - Winding up.

UNIT 3

Factory Act - Industrial Disputes Act - Minimum Wages Act - WorkmenCompensation Act

UNIT 4

Law of Copyrights - Law of Patents Trademarks IT Act E- commerce and M-commerce: Its importance

UNIT 5

Consumer Protection Act Objectives - Central Council - State council, districtforum - Mode of complaints - Procedures of complaints Penalty

Reference Books

1. Avtar Singh - Company Law2. Avtar Singh - Negotiable Instruments3. Consumer Protection Act - Bare Act4. Sale of Goods Act - Bare Act5. Business Law for Management K.R.Bulchandani6. Elements of Mercantile Law - N.D.Kapoor


4/26



Page 4 of 26

Business Research Methods

Unit 1 Research Methodology & Market Research

1. The meaning of Research

2. The objectives of Research

3. The types of Research

4. The need for Market Research

5. Problems encountered by Researchers

6. The Marketing Research

7. Limitations of Marketing Research

8. Utilities of Marketing Research to the Economy

9. Pilot testing

Research Design

1. Research Problem

2. Problem Formulation Methodology

3. Steps involved in Research

4. Research in process Exploratory, Descriptive, Causal research

5. Data Collection for Exploratory, Descriptive, Causal research

6. Causal Research Experimental Designs

Unit 2 Hypothesis Testing

1. What is Hypothesis?

2. Types of Hypothesis

3. Sources of Hypothesis

4. Characteristics of Hypothesis

5. Steps involved in Hypothesis testing

6. Errors in Hypothesis testing

7. Statistical testing procedure

8. Tests of significance: Types and selection of tests.


5/26



Page 5 of 26

Unit 3 Sampling

1. Introduction

2. Factors considered while selecting sample

3. Merits & Demerits of Sampling

4. Sampling Process

5. Types of Sample Design

Random SamplingStratified Random SamplingSystematic SamplingCluster Sampling

Multi Stage Sampling

Unit 4 Primary Data

1. Meaning

2. Observation Method

3. Designing the Questionnaire

4. Different types of questionnaire

5. Process of Questionnaire Designing

6. Mail Questionnaire

7. System approach to data collection

8. Sample Questionnaire

Qualitative Techniques of Data Collection

1. Various Techniques

2. Conditions for a successful interview summary

Unit 5 Secondary Data

1. Meaning

2. Sources of Secondary Data

3. Internal Secondary Data

4. External Secondary Data


6/26



Page 6 of 26

Data analysis: Editing, Coding, Classification, Tabulation, Analysis &Interpretation.

Unit 6 Attitude Measurement and Scaling Techniques

1. Introduction to Attitude

2. Determination of Attitude (What alters Attitude?)

3. Scaling Techniques

4. Scales used in Attitude Measurement

Unit 7 Statistical Applications in Research

1. Measures of Parametric and Non-parametric tests, Assumptions,

2. Computation and testing of product moment correlation

3. Mean difference tests,

4. Non-parametric tests: X2 tests, Rank order correlation, U test, Sign test

Unit 8 Market Research Report

1. Meaning

2. Factors considered while writing Report

3. Types of Report

Oral ReportWritten Report

4. Types of Written Reports

5. Difference between Oral & Written Reports

6. Preparation of Research Report

7. Writing a Bibliography

8. Presentation of statistics

9. Text, semi tabular, Tabular, graphic, oral presentation, delivery and

audiovisual

Reference Books:1. Marketing Research Naresh Malhotra2. Research Methodology Dr C R Kothari3. Research Methodology by S.N. Murthy4. Research Design - John W. Creswell5. Business Research Methods Donald Cooper


7/26



Page 7 of 26

Export-Import Policy

Unit 1

Concept of Cross border Trade - Objectives of Cross Border trade - Challengesand Opportunities - Preliminaries for exports. Categories of Export - Physical Direct & Indirect- Deemed Export- Merchant & Manufacturer Exports

Unit 2

Basic concepts of foreign exchange - Methods of International PaymentSettlement - International Commercial Terms - Letter of Credit - ExportFinancing - Pre-Shipment finance - Post Shipment Finance - EXIM Bank of India- ECGC - Demand Guarantees and LCs

Unit 3International Finance-method of finance ADR-GDR, Loan-syndication, LIBORDocuments used in Trade - Bill of Exchange, Invoice, Bill of Lading, Airway Bill,Insurance Policy etc. Insurance including marine insurance, Risks involved intrade finance - country risk, currency risk, credit risk, counter party risk, exchangerisk, legal risk etc.

Unit 4

Autonomous BodiesExport Promotion Councils - Commodity Boards - Export Inspection Council

Indian Institute of Foreign Trade - Indian Institute of Packaging - Marine ProductsExport Development Authority - Agricultural and Processed Food ProductsExport Development Authority

Reference materials

New Import Export Policy

http://commerce.nic.in/index.asp

Export Management D.C. Kapoor


8/26



Page 8 of 26

Introduction to Entrepreneurship

Unit 1Entrepreneur: Meaning of Entrepreneur; Evolution of the Concept;Functions of an Entrepreneur, Types of entrepreneur, Intrapreneur anemerging class, Concept of Entrepreneurship-Evolution of Entrepreneurship;Development of Entrepreneurship; The entrepreneurial Culture; Stages inentrepreneurial process.

Unit 2Creativity and Innovation: Creativity, Exercises on Creativity, Source of NewIdea, Ideas into Opportunities.Creative problem solving: Heuristics, Brainstorming, Synectics, Value AnalysisInnovation and Entrepreneurship: Profits and Innovation, Globalization, Modulesof Innovation, Sources and Transfer of Innovation, Why Innovate, WhatInnovation, How to Innovate, Who Innovates.

Unit 3Business Planning Process Meaning of business plan, Businessplan process, Advantages of business planning, Marketing plan,Production/operations plan, Organizational plan, financial plan, Final projectreport with feasibility study, preparing a model project report for starting a newventure.

Unit 4Institutions supporting entrepreneurs Small industry financing developing

countries, A brief overview of financial institutions in India, Central level andstate level institutions, SIDBI, NABARD, IDBI, SIDO, Indian Institute ofEntrepreneurship, DIC, Single window, Latest Industrial policy of Government ofIndia

Unit 5Family Business: Importance of family business, Types, History, Responsibilitiesand rights of shareholders of a family business, Succession in family business,Pitfalls of the family business, strategies for improving the capability of familybusiness, Improving family business performance

Unit 6International Entrepreneurship Opportunities: The nature of internationalentrepreneurship, Importance of international business to the firm, Internationalversus domestic entrepreneurship, Stages of economic development,Entrepreneurship entry into international business, exporting, Direct foreigninvestment, barriers to international trade.


9/26


10/26


11/26


12/26



Page 12 of 26

Marketing Management

UNIT 1

Introduction to Marketing and Marketing Management, Marketing Concepts -Strategic, Management and Marketing Process - Marketing environment -Consumer Markets and buying behaviour - Market segmentation and targetingand positioning marketing mix.

UNIT 2

Product decisions - concept of a product - Product mix decisions - Brand decision- New product development strategies - Product life cycle strategies

UNIT 3

Price Decisions - Pricing objectives - Pricing polices and constraints - Differentpricing method product line pricing and new product pricing.

UNIT 4

Channel decision - Nature of Marketing channels - Types of Channel flows -Channel functions - Channel co-operation, conflict and competition - DirectMarketing Telemarketing - Internet shopping.

UNIT 5

Promotion Decision - Promotion mix - Advertising Decision, advertising objectiveadvertising campaign - advertisement effectiveness sales promotion & publicity- Sales force decision.

UNIT 6

Services Meaning, Types of services, difference between goods and services,characteristics of services, service marketing

UNIT 7

Consumer BehaviourMeaning, Factors influencing, Buy decision process, Buying motive,Differentiation strategies


13/26



Page 13 of 26

Unit 8

Business markets and Business Buying Behavior- Characteristics of businessmarkets, major types of buying situations, Participants in the buying process.Institutional Government markets

Unit 9

Managing Marketing InformationMarketing research. Customer relationship management

Reference Books

1. Philip Kotler:MARKETING MANAGEMENT- ANALYSIS PLANNING ANDCONTROL" Prentice Hall of India, New Delhi

2. Cundiff, Still & Govoni: FUNDAMENTALS OF MODERN MARKETING,Prentice Hall of India, New Delhi

3. Ramaswamy. V S & Namakumari. S: MARKETING MANAGEMENT-Planning Implementation and Control, Macmillan Business Books, 2002.

4. Michael J. Etzel, MARKETING, Tata McGraw-HiliWilliam O.Bearden, MARKETING Principles and Perspectives,International Edition

5. Jobber, PRINCIPLES AND PRACTICE OF MARKETING, McGraw-Hili


14/26



Page 14 of 26

Business Finance

Unit 1OverviewFinancial Management: Meaning, nature and scope of finance; Financial goal profit vs. wealth maximization; Finance functions - investment, financing anddividend decisions.

Unit 2a. Time Value of Money: Compounding, Discounting, FV, PV, annuity, uneven

cash flowsb. Capital Budgeting: Nature of investment decisions; Investment evaluation

criteria - net present value, internal rate of return, profitability index, paybackperiod, accounting rate of return : NPV and IRR comparison; Capitalrationing; Risk analysis in capital budgeting.

c. Cost of Capital: Meaning and significance of cost of capital: Calculation ofcost of debt, preference capital, equity capital and retained earnings;Combined cost of capital (weighted); Cost of equity and CAPM;

Unit 3a. Operating and Financial Leverage: Measurement of leverages; Effects of

operating and financial leverage on profit; analyzing alternate financial plans;Combined financial and operating leverage.

b. Capital Structure Theories: Traditional and M.M. Hypotheses without taxesand with taxed; Determining capital structure in practice.

Unit 4Dividend Policies: Issues in dividend decisions, Walters model. Gordons model.M-M hypothesis. Dividend and uncertainty, relevance of dividend; dividend policyin practice; Forms of dividends; stability in dividend policy; Corporate dividendbehaviour.

Unit 5a. Management of working Capital: Meaning, significanceb. Types/sources of working capitalc. Calculating operating cycle period and estimation of working capital

requirements;d. Financing of working capital and norms of bank finance; Sources of working

capital:e. Factoring services; Various committee reports on bank finance; Dimensions

of working capital management.f. Inventory Management.g. Cash Managementh. Receivables management.


15/26



Page 15 of 26

Unit 6Lease operating lease & Financial lease

Reference Books

1. Brealey, Richard A and Steward C. Myers: Corporate Finance, McGrawHill, Int. Ed., New York.

2. Chandra, Prasanna: Financial Management, Tata Mc Graw Hill, Delhi3. Hampton, John : Financial Decision Making, Prentice Hall, Delhi4. Bhattacharya, Hirishikas: Working Capital Management: Strategies and

Techniques, Prentice Hall, New Delhi.5. Pandey, I.M: Financial Management, Vikas Publishing House, Delhi.


16/26



Page 16 of 26

Strategic Business Management

Unit 1

Meaning of corporate strategy, The need for strategy, Mission, Vision andobjectives

Unit 2

Environmental Analysis and Diagnosis, Scanning of Macro Environment andIndustry Internal analysis SWOT analysis

Unit 3

Industry Analysis, Porters Five Forces Theory, Resources and Capabilities,Three Generic Strategies, Value, Price and Cost concepts

Unit 4

Functional Level Strategies Production, R&D, Marketing and otherDepartments, Efficiency, Innovation, Quality and Customer responsiveness

Business Level Strategies Key Success factors, Growth Strategies

Unit 5

Corporate Level strategies Vertical Integration, Strategic outsourcing,Diversification Acquisition Joint Ventures

Unit 6

Strategy implementation McKinsey 7 S Model, organization structure, StakeHolder impact analysis

Unit 7

Strategy evaluation and control, managing strategic change


17/26



Page 17 of 26

Reference Books:

1. Charles Hill & Gareth Jones Strategic Management

2. Ramaswamy Strategic Planning Formulation of Corporate Strategy3. Hoskisson Competing for Advantage4. Arthur A Thompson Jr. and A J Strickland Strategic Management

concepts and cases5. Pearson Education Exploring Corporate Strategy6. Bhattachary, S.K. andN.Venkataramin: Managing Business Enterprise:

Strategies, Structures and Systems, Vikas Publishing House, New Delhi.7. Budhiraja, S.B. and M.B Athreya: Cases in Strategic Management, Tata

McGraw Hill, New Delhi.8. Glueck, William F. and Lawrence R. Jauch: Business Policy and Strategic

Management, McGraw Hill International Edition.

9. H.Igor, Ansoff: Implanting Strategic Management, Prentice Hall, NewJersey.

10.Michal, E Porter: The Competitive Advantage of Nations, Macmillan, NewDelhi.

11.Mintzberg, Henry and James Brian Quinn: The Strategy Process, PrenticeHall, New Jersey


18/26



Page 18 of 26

Operations Research

Unit 1 Introduction to Operations Research

Introduction to OR; Scope, Techniques, Characteristics and Limitations ofOperation Research; Methodology and Models in OR

Unit 2 - Linear Programming Problem (LPP)

Application of LPP in Management, Advantages of LPP, Formulation of LPP,Solution of LPP by Graphical method: Simplex Method, Formulation of Dual of aLPP

Unit 3 - Transportation Models

General Structure; Various methods for finding initial solution: Maximization andMinimisation problems North West Corner Method, Least Cost Method, Vogels

Approximation Method; Finding Optimal Solution: Modified Distribution method;Variations: Unbalanced Transportation Problem, Theoretical concept ofDegeneracy only; Assignment problems; General Structure; Finding OptimalSolution; Maximization problem, Restrictions on Assignments, Alternate Optimalsolutions.

Unit 4 - Network Analysis

Terminology; Networking Concepts; Rules for drawing network diagram; CPMComputations: CPM Terminology, Finding critical path Different Floats; PERTComputations: Computation of earliest and latest allowable times, Probability ofmeeting the scheduled dates; difference between PERT and CPM, Concept ofProject Crashing

Unit 5 - Theory of Games

Terminology; Two person zero sum game; Solution to games: Saddle point,dominance rule, Value of the game, mixed strategy, Graphical method of solvinga game (2 x n) and (m x 2) games.

Unit 6 - Queuing Models

Introduction; Characteristics of Queuing models, Models for Arrival and ServiceTimes; Single Poisson arrival with Exponential Service Rate; Applications ofQueuing models.


19/26



Page 19 of 26

Unit 7- Simulation of Management Systems

Terminology, Process of Simulation, Monte Carlo Method, Waiting LineSimulation Method, Inventory Management Simulation, Marketing ManagementSimulation, Financial Management Simulation

Reference Books

1. Quantitative Techniques in Management, N. D. Vohra, Tata McGraw HillPublications

2. Quantitative Methods for Business, Anderson Williams et-al3. Tulisian, Quantitative Techniques theory and problems, Pearson4. S. D. Sharma, Operations Research5. C. R. Kothari, Quantitative Techniques, Vikas Publishing House


20/26



Page 20 of 26

International Business

Unit 1Globalisation Meaning and implications - Globalisation of markets andproduction The emerging global economy - Drivers of Globalisation. Modes andentry strategies of international business the globalisational debate: argumentsfor and against trends in international trade. Differences between domestic andinternational business

Unit 2International Business Environment Cultural aspects values and norms social structure religious and ethical systems language education implications of cultural differences on business. International businessenvironment Political and legal factors political systems legal systems,International business environment Economic factors the determinants ofeconomic development.

Unit 3International Trade Theories- Theory of Mercantilism - Absolute advantage Comparative advantage Hecksher Ohlin theory The new product life cycletheory The new trade theory Porters diamond model implications forinternational business.

Unit 4Instruments of International trade policy tariffs, subsidies, local contentrequirements, administrative policies, anti dumping policies political and

economic arguments for intervention - Development of the world trading system GATT the Uruguay round of negotiations. WTO - genesis and functions thefuture of WTO.

Unit 5Regional Integrations Trading Blocks nature and levels of integration arguments for and against regional integration - Trading blocks EuropeanUnion, ASEAN, APEC, NAFTA, SAARC, ANDEAN PACT and MERCOSUR.

Unit 6Multinational corporations Organisation, design and structures head quarters

and subsidiary relations in multinational corporations, Export Management;Licensing; Joint Ventures; Globalisation & Human Resource Development.

Unit 7Foreign Exchange Market functions nature of foreign exchange market thetrading mechanism exchange rate determination balance of trade stabilityof exchange rate - currency convertibility


21/26



Page 21 of 26

Unit 8International Monetary System (IMF), - Funding facilities and strategies of IMFand World Bank - Expatriation and Repatriation, Ethical dimensions inInternational Business

Reference Books:

1. Charles W L Hill. And Arun Kumar Jain. International Business: competingin the global market place, Mc Graw-Hill, 2007.

2. John D. Daniels Lee H Radebaugh, International Business: Environmentsand Operations Addison Wesley, 2007.

3. Justin Paul International Business Prentice Hall of India, 20074. Oded Shenkar Yadong Luo : International Business John Wiley & Co.,

20065. Wild J. John, Wild L. Keneth and Han C. Y. Jerry, International Business:

An integrated approach, Prentice Hall International6. Alan M. Rugman and Richard M.Hodgetts International Business by

Pearson Education, 2007


22/26



Page 22 of 26

Management Information Systems & ICTUNIT 1

Introduction

Overview of ICT

Definition, importance & relevance in todays competitive environment,

application & implementation, the digital era

Trends in Technology and Applications

Components of ICT

Hardware - Input & Output Devices, Storage and Memory devices

Software - Different types of software, languages

Network Different types with relevance and importance, Security

DBMS - Data Types, Properties, Relevance and Importance, Introduction to

database languages RDBMS versus DBMS

UNIT 2

Management Information Systems

Introduction and Relevance of MIS

Subsystems of MIS

Strategic Role of information system

IT infrastructure and IT architecture

Application of MIS-(Marketing IS, Manufacturing IS, Human Resource IS,

Accounting IS, Financial IS and Transaction Processing System)

Information systems and organizations

Operational Information systems

Tactical Information systems

Strategic Information systems

UNIT 3

Systems Analysis & Design

Concept of Systems

Evolution of Information Systems

System Development Life Cycle


23/26


24/26



Page 24 of 26

Sales & Retail Management

As prescribed by Prof. Mohan Kuruvilla


25/26



Page 25 of 26

Microsoft Office Specialist Certification

Earning a Microsoft Office Specialist certification can help you differentiateyourself in today's competitive job market, broaden your employmentopportunities by displaying your advanced skills, and result in higher earningpotential. Professionals who earn this certification gain access to a certificationlogo that they can display on their resumes

A Microsoft Office Specialist (MOS) certification helps validate proficiency inusing Microsoft Office 2007 and meets the demand for the most up-to-date skillson the latest Microsoft technologies. Candidates who pass a certification examshow that they can meet globally recognized performance standards. To earn aMOS certification, you must pass one or more certification exams. MOScertifications exams help provide a valid and reliable measure of technical

proficiency and expertise. These MOS certification exams evaluate a candidatesoverall comprehension of Microsoft Office.

The Microsoft Office Specialist 2007 credential validates skills in the 2007Microsoft Office system, as well as in the Windows Vista operating system.Core-level exams are available for Microsoft Office Word 2007,Excel2007, PowerPoint 2007, Access 2007, Outlook 2007, and Windows Vista.

FAQs answered

Q. What distinguishes individuals who hold a Microsoft Office Specialist

certification from their peers?A. Achieving a Microsoft Office Specialist certification helps validate importantskills and demonstrates candidates' commitment to growing and documentingtheir skills.

Q. Who benefits from the Microsoft Office Specialist certification?

A. The certification benefits students who want to present themselves as trulyknowledgeable and differentiate themselves in a competitive job market. It alsohelps hiring managers make job placement decisions.

Q. What processes are in place to ensure high-quality exam questions? A. Microsoft Certification exams are developed and reviewed by a team ofexperts who have extensive experience using Microsoft applications in diversebusiness and educational settings. Every exam undergoes a pilot test andrigorous analysis before it is released. The purpose of this process is toeliminate exam questions that do not meet standards for technical accuracy,clarity, relevance, and fairness.


26/26