syllabus strategic management - hk12.1a (2)

COURSE SYLLABUS

Course ID Course title Credits

QT302DE01 Strategic management 03

To be applied to Semester 1 School year:2012 under Decision No 1200/QĐ-BGH

date 01/10/2012

A. Course Specifications:

Periods Periods in classrom

Total periods1

Lecture/ Seminar

Laboratory/ Studio

Activity Fieldwork Self-study

periods

Lecture room

Lab room

Fieldwork

(1) (2) (3) (4) (5) (6) (7) (8) (9)

45 45 00 00 00 90 45 00 00

*(1) = (2) + (3) + (4) + (5) = (7) + (8) + (9)

B. Other related Subjects:

Other related Subjects Course ID Course title Prerequisites:

1. Principles of economics or

Microeconomics Co-requisites: 1. None Other requirements: 1. None

C. Course Description:

Strategic management looks at the activity of a business, issues in the formulation and implementation of a strategy from the perspective of a CEO and provides a framework for the management of the business organization and its functions. Those whose career plan is to hold a managerial position, to become a SME business owner or a head of function will find this course useful for improving the effectiveness of the organization.

D. Course Objectives:

No. Course Objectives 1. Providing students with knowledge, basic concepts, and skills in strategic management.

2. formulating and implementing a business strategy for not-for-profit organizations and for profit companies.

1 1 period lasts 50 minutes

E. Learning Outcomes:

No. Learning Outcomes

1. Mastering the concept of strategy and the importance of strategic management in the development of a business;

2. Going through necessary stepts to formulate a strategy for a business or an organization;

3. Gaining insights into different types of strategy and implementation of the company strategy;

4. Understanding issues in implementing, monitoring and evaluating a strategy.

F. Instructional Modes:

Lectures are combined with hands-on practice and discussion in class. Students need to read in advance case studies in order to be able to answer the questions. Groupwork outside the classroom is also needed for the students to formulate a strategy for an assigned company. For each session, each group is supposed to search information concerning the company to finish part of the strategy. For example, on that day the lecture is about five-force analysis, the group of students are supposed to find information on the five forces affecting the company in question.

G. Textbooks and teaching aids:

1. Required textbook a. Grant, R.M. (2010) Contemporary Strategy Analysis, 7th Edition, Blackwell b. Grant, R.M. (2005) Cases to accompany Contemporary Strategy Analysis, 5th Edition,

Blackwell c. Summary notes on “Strategic management: concepts and cases” by Fred R. David, 2010 2. Recommended books a. Hitt, Ireland, and Hoskisson (2007), Management of strategy: Concepst and cases,

International student edition, Thomson South-Western b. Lynch, Richard (2006), Corporate Strategy, 4th edition Prentice Hall c. Johnson, G. & Scholes, K. (2005) - Exploring Corporate Strategy: Text and Cases (7th

edition) FT Prentice Hall, London. d. Colin White, (2004) Strategic Management.1st Edition. Palgrave Macmillan. e. Fred David (2010), Strategic management: concepts and cases . 13th edition. Prentice-Hall

H. Assessment Methods (Requirements for Completion of the Course):

1. Description of learning outcomes assessment There are 3 components of assessment.

a) Group assignment The class is divided into groups of 3-5 people. If the class size is bigger, a group may consist of 6-7 people. Each group will be assigned a research topic. Part of the research work will be done after the instructor gives a lecture and shows what to do and how to do. After finishing that part of work, any group may be called to present the result. On Session 14, a full report will have to be submitted.. The score of each group member may be different depending on their contribution and the remarks of the group leader. All complaints about each member’s contribution must be reported by Session 10. One day late will result in one point deducted from the group score..

b) Individual assignment Each session, students must read the case mentioned in the learning schedule in order to answer the lecturer’s questions. Each student’s answer will be graded on an individual basis.

c) Final exam The final exam lasts 90 minutes. It is a closed book test consisting of multiple choice questions and case analysis.

2. Summary of learning outcomes assessment

* For main semester: Components Duration Assessment Forms Percentage Schedule Group assignment

Oral presentation & written report

35% From Week 3

Individual assignment

Answers to lecturer’s questions

15% From Week 2

Final exam 90 minutes

MCQ & case analysis 50%

1 or 2 weeks after the course finishes

Total 100%

* For extra semester: Components Duration Assessment Forms Percentage Schedule Group assignment

Oral presentation & written report

35% From Session 3

Individual assignment

Answers to lecturer’s questions

15% From Session 2

Final exam 90 minutes

MCQ & case analysis 50%

To be defined by Registrar’s Office

Total 100%

3. Academic Integrity

Academic integrity is a fundamental value that affects the quality of teaching, learning, and research at a university. To ensure the maintenance of academic integrity at Hoa Sen University, students are required to:

Work independently on individual assignments Collaborating on individual assignments is considered cheating.

Avoid plagiarism Plagiarism is an act of fraud that involves the use of ideas or words of another person without proper attribution. Students will be accused of plagiarism if they: i. Copy in their work one or more sentences from another person without proper

citation. ii. Rephrase, paraphrase, or translate another person’s ideas or words without

proper attribution. iii. Reuse their own assignments, in whole or in part, and submit them for another

class. Work responsibly within a working group

In cooperative group assignments, all students are required to stay on task and contribute equally to the projects. Group reports should clearly state the contribution of each group member.

Any acts of academic dishonesty will result in a grade of zero for the task at hand and/or immediate failure of the course, depending on the seriousness of the fraud. Please consult Hoa Sen University’s Policy on Plagiarism at http://thuvien.hoasen.edu.vn/chinh-sach-phong-tranh-dao-van. To ensure the maintenance of academic integrity, the university asks

http://thuvien.hoasen.edu.vn/chinh-sach-phong-tranh-dao-van

http://thuvien.hoasen.edu.vn/chinh-sach-phong-tranh-dao-van

that students report cases of academic dishonesty to the teacher and/or the Dean. The names of those students will be kept anonymous.

I .Teaching Staff:

No. Professor’s name Email, Phone number,

Office location Office hours

Position

1 Mr. Do Huu Anh –visiting lecturer

[email protected]

to be announced on

the first session of the

course

2 Mr. Pham Xuan Thanh-full time

lecturer [email protected]

J. Outline of Topics to be covered (Learning Schedule):

* For main semester topics:

Week Topics References Homework

/Assignment

PART I: OVERVIEW OF STRATEGIC MANAGEMENT

1 Course introduction, discussion of course benefits Syllabus and Doc 3 Read syllabus

and Doc 3 Chapter 1: Introduction to strategic management

PART II : STRATEGY ANALYSIS AND CHOICE

2 Chapter 2 : Vision, mission, strategic objectives Doc 1c Doc 1c 3 Chapter 3: External environment (macro-

environment) Chapter 3, Doc 1c Chapter 3, Doc

1c 4

Chapter 4: Industry analysis, competitive analysis Chapter 3,4 , Doc 1a Chapter 3,4 ,

Doc 1a 5

Chapter 5: Internal Environment Chapter 5, Doc 1a Chapter 5, Doc

1a 6 Chapter 6 : Nature and sources of competitive

advantage Chapter 8, Doc 1a Chapter 8, Doc

1a 7 Chapter 7: Overview of matrices for strategy

analysis and choice (TOWS, SPACE, BCG, IE, GRAND STRATEGY, QSPM)

Doc 1c Doc 1c

8 Chapter 8: Business – level strategy (cost leadership)

Chapter 9, Doc 1a Chapter 9, Doc 1a

9 Chapter 9 Business – level strategy (differentiation)


10 Chapter 10: Industry evolution and strategic change


11 Chapter 11: Corporate – level strategy (Integration)


12 Chapter 12: Corporate – level strategy (global strategies and multinationals)


13 Chapter 13: corporate-level strategy (diversification)


mailto:[email protected]

mailto:[email protected]

PART III: IMPLEMENTATION – CONTROL – IMPROVEMENT

14 Chapter 16: Strategy implementation

To be provided by lecturer + chapter 17

Doc 2d

chapter 17 Doc 2d

15 Chapter 16: Strategy implementation


Doc 2d

chapter 17 Doc 2d

* For extra-semester topics:

Week/Session Topics References Homework

/Assignment

PART I: OVERVIEW OF STRATEGIC MANAGEMENT

1/1 Course introduction, discussion of course benefits

Syllabus and Doc 3 Read syllabus

and Doc 3

1/2 Chapter 1: Introduction to strategic management

PART II : STRATEGY ANALYSIS AND CHOICE

2/3 Chapter 2 : Vision, mission, strategic objectives

Doc 1c Doc 1c

2/4 Chapter 3: External environment (macro-environment)

Chapter 3, Doc 1c Chapter 3, Doc 1c

3/5 Chapter 4: Industry analysis, competitive analysis

Chapter 3,4 , Doc 1a Chapter 3,4 , Doc 1a

3/6 Chapter 5: Internal Environment


4/7 Chapter 6 : Nature and sources of competitive advantage


4/8 Chapter 7: Overview of matrices for strategy analysis and choice (TOWS, SPACE, BCG, IE, GRAND STRATEGY, QSPM)

Doc 1c Doc 1c

5/9 Chapter 8: Business – level strategy (cost leadership)


5/10 Chapter 9 Business – level strategy (differentiation)


6/11 Chapter 11: Corporate – level strategy (Integration)


6/12 Chapter 12: Corporate – level strategy (global strategies and multinationals)


7/13 Chapter 13: corporate-level strategy (diversification)


7/14

7/14 Chapter 16: Strategy implementation


Doc 2d

chapter 17 Doc 2d

8/15 Chapter 16: Strategy implementation


chapter 17 Doc 2d

Doc 2d

syllabus strategic management - hk12.1a (2)

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