LEGAL ENVIRONMENT

SWOT ANALYSISSUBMITTED BY :-ROHIT GORDE.ROLL NO :- 6210MEANING A STUDY UNDERTAKEN BY AN ORGANIZATION TO IDENTIFY ITS INTERNAL STRENGTHS AND WEAKNESSES, AS WELL AS ITS EXTERNAL OPPORTUNITIES AND THREATS.

STRENGTHTStrength is an inherent capacity, which can be used for developing strategic advantage. It is the positive competencies of a firm as compared to its competitors in the different functional area. In case of bank, the SWOT analysis should list the areas where the bank is succeeding and excelling in reaching goals.Strength of icici bankICICI is the 2nd largest bank in terms of total assets and market share and is located in 19 countries

it has a strong and transparent balance sheet, according to financial analysts.WEAKNESSESWeakness is an inherent constraint, which creates disadvantage for firms. It is the negative competencies of a firm as compared to its competitors in all functional areas of the organization. The weaknesses in a banks SWOT analysis should list the areas where the bank is falling short of reaching its goals.Weakness of icici bankCustomers support of ICICI section is not performing well in terms of resolving complaints.

The bank service charges are comparatively higher.

There are lot of consumer complaints filed against ICICI.OPPORTUNITIESOpportunity is a favorable situation, which enables an organization to strengthen its present position. The opportunities section in a bank has scope for growth or could take advantage of opportunities in the marketplace.Opportunity of icici bankBanking sector is expected to grow at a rate of 17% in the next year

Within next four year ICICI bank is planning to open 1500 new branches.

ICICI bank is expected to have 20% credit growth in the coming yearsTHREATSThreat is an unfavorable situation which result in risk and damage to an organization. The threats component in banks SWOT analysis should list the areas where the bank has the potential to decline or be harmed by other factors in the marketplace.Threats of icici bankRBI allowed foreign banks to invest up to 74% in Indian banking.

In rural areas the micro financing groups hold a major share