SWOT analysis of Vietnam Airline’s Customer Services.

Group’s members: DO THU HAI PHAM TRAN THANH NGUYEN MINH TRANG LY MAI HUONG

Vietnam Airlines Company Limited is the national flag carrier of Vietnam.

Established as a state enterprise in April 1989, and is headquartered in the Long Bien district of Hanoi, with activity centers at Noi Bai International Airport and Tan Son Nhat International Airport.

2010: VNA has 9,260 employees: 400 pilots

SWOT of Vietnam Airline’s

service

SWOT of Vietnam Airline’s

service

ThreatThreatWeakness

Strength Opportunity

OUTLINE

Opportunities of Vietnam Airline to improve services

‘‘Opportunities' of VA ServiceOpportunities' of VA Service‘‘Opportunities' of VA ServiceOpportunities' of VA Service

2

GovernmentalSupport

1

A member of SkyTeam

3

Cooperation between‘Vietcom bank & Vietnam Airlines

I / Governmental SupportI / Governmental Support

VNA brings Vietnam’s images & friendship, cultural values to the outside world.

>) Creating favorable conditions: + eliminating ceiling price on

domestic air routes+ permitting to apply fuel

surcharge when petrol price is too high

+ tightening the policy on anti-monopoly in aviation industry

+ investing in buying helicopters, hovercrafts, and all other airplanes.

II/ Joining sky TEAMII/ Joining sky TEAM

VNA has a chance to consolidate its prestige and produce better services for both domestic and outbound flights.

‘Vietnam Airlines’ admission to SkyTeam marks a new milestone in the history of the national flag carrier. It is an example of VNA’s capacity to pursue wider and deeper international integration’- said PM Nguyen Tan Dung

III/ Cooperation between Vietnam Airline & Vietcom Bank III/ Cooperation between Vietnam Airline & Vietcom Bank

In November 2005, Vietnam Airline cooperated with Vietcombank & ‘American Express’ Group to launch ‘Vietcombank Vietnam Airlines American Express’ (Amex Gold Lotus)