swot tata nano
DESCRIPTION
TRANSCRIPT
RAI BUSINESS SCHOOL
SUBMITTED BY:- Mr. PANKAJ KUMAR
SWOT ANALYSIS ON TATA NANO
SWOT ANALYSIS ON TATA NANO
“The People’s Car”
“The People’s Car”
CONTENTS• PROFILE-TATA MOTOR• FORCE BEHIND NANO• PROFILE-TATA MOTOR• FORCE BEHIND NANO
• MISSION INPOSSIBLE-NANO• NANO SPECIFICATION
• MISSION INPOSSIBLE-NANO• NANO SPECIFICATION
• SWOT ANALYSIS• SWOT TEMPLATE• SWOT NANO
• SWOT ANALYSIS• SWOT TEMPLATE• SWOT NANO
• CONCLUSION
Formerly known as TELCO (TATA Engineering and Locomotive Company), HQ in Mumbai, Estab. in 1945.
First CV in 1954 with Daimler-Benz AG. World's 5TH largest medium and heavy
truck manufacturer and the 2ND largest heavy bus manufacturer.
India's leader in CV and the 2ND largest in PV.
Manufacturing base in Jamshedpur, Pantnagar, Lucknow, Pune.
Truly Multinational corporation. Aquired JLR on 2ND June2008. 57TH most valued brand globally
FORCE BEHIND NANO
“I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.
RATAN TATA source:- Business standard
“I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.
RATAN TATA source:- Business standard
• Mission- Rs 1lakh car in every way a car• Mission Started in year-2003 with Five |
Engineers• Mr.Girirsh Wagah introduced in Yr.2005-
Father of “Chota Hathi”• Around 55 prototypes tested• Designed by Italy’s Institute of
Development in Automotive Deptt• Finally revealed at 9th Auto Expo in Jan
2008,Delhi• Launched commercially on 23rd March
2009,Mumbai • Plant shifted from Singur-Sanand
MISSION IMPOSSIBLE-NANO
Vehicle SummaryModel BasicCar Body Type HatchbackSegment ALength 3090mmWidth 1485mmHeight 1570mmBase Clearance 180mmTop Speed 95-100kmph Fuel Consumption Highway 26.0 Kmpl
City 22.0 KmplEngine SpecificationsDisplacement 624 ccEngine Type Petrol Rear Engine, 2 cylinderMaximum Power 33BHP@5500rpmMaximum Torque 48Nm@2500rpm
PRODUCT FEATURESPRODUCT FEATURES
SWOT ANALYSISSWOT ANALYSIS
SWOT is a tool to provide a general/detailed snapshot of
company’s health. SWOT offers
• Aid to Decision making.• Issues: Identified,Classified &
Prioritized clearly.• Analyzing company’s overall
strategy
SWOT is a tool to provide a general/detailed snapshot of
company’s health. SWOT offers
• Aid to Decision making.• Issues: Identified,Classified &
Prioritized clearly.• Analyzing company’s overall
strategy
SWOT Analysis- TATA NANO
SWOT Analysis- TATA NANO
STRENGTH OF TATA NANO
STRENGTH OF TATA NANO
First Innovation- Set a benchmark 41 Patents for innovations Low Price & Stylish Environmental friendly- Green house
effect High fuel efficiency Space-Internal-21% more than M-800
External-8% less than M-800 Variometric gear system- Magnifies
torque Tested successfully for crumple zones
First Innovation- Set a benchmark 41 Patents for innovations Low Price & Stylish Environmental friendly- Green house
effect High fuel efficiency Space-Internal-21% more than M-800
External-8% less than M-800 Variometric gear system- Magnifies
torque Tested successfully for crumple zones
WEAKNESSES of TATA NANOWEAKNESSES of TATA NANO
No Modern facilities-ABS,PS,AC etc
Less Boot space No Headlight levelers Not fit for hilly terrain Poor traction control Poor engine cooling & hence
overheating Small Tyres Windows wind down by hand No passenger side mirror
No Modern facilities-ABS,PS,AC etc
Less Boot space No Headlight levelers Not fit for hilly terrain Poor traction control Poor engine cooling & hence
overheating Small Tyres Windows wind down by hand No passenger side mirror
OPPORTUNTIES FOR TATA NANO
OPPORTUNTIES FOR TATA NANO
Created a Niche market
Diesel & Electric variant
Recession
Royalty
Developing low price engine oil
Auto Finance
Create Employment
Created a Niche market
Diesel & Electric variant
Recession
Royalty
Developing low price engine oil
Auto Finance
Create Employment
New competitor – Bajaj, Chery, Honda Siel, GM etc.
REVA an electric car. Traffic congestion. Government may increase taxes in
metros. Rising cost of raw material. Reducing Parking Space. Strict European Safety standards
New competitor – Bajaj, Chery, Honda Siel, GM etc.
REVA an electric car. Traffic congestion. Government may increase taxes in
metros. Rising cost of raw material. Reducing Parking Space. Strict European Safety standards
THREATS FOR TATA NANO
CONCLUSIONCONCLUSION
Nano really proved cheapest car of Nano really proved cheapest car of the industry.the industry.
Nano definitely helps to come true Nano definitely helps to come true for middle man ‘s dreamfor middle man ‘s dream
Nano really proved cheapest car of Nano really proved cheapest car of the industry.the industry.
Nano definitely helps to come true Nano definitely helps to come true for middle man ‘s dreamfor middle man ‘s dream
VARIOUS COLORS OF VARIOUS COLORS OF ““THE WONDER CAR” THE WONDER CAR”
THANK YOU