SWOT Analysis

S Similar products are proven successes Spotify is a growing product that is easily

marketable to chosen target market Simple idea that will be easy to nurture Wi-Fi zones mean users can use Spotify

on the go, and could therefore be used as a form of unintentional mobile advertisement

Spotify can be used a social tool which can in turn bring new users through friendship groups

W Similar products already taking up

complete share of market Up against most popular company

in electronics production Potential investors may be hard to

come by in current economic climate

Spotify may want a lot of money in return for their product

Technological features could be restricted which could lead to difficulty in proving a unique selling point and a product to entice consumers and sponsors alike

O Technology rapidly progressing allows for

potential expansion in market in to fields so far undiscovered

Could become aligned with a chosen charity, and company could benefit through positive tone relayed through media

A company could take Spotify’s market share may contact you in hope that you can market their product instead of Spotify’s

Could provide jobs for those without via manufacture within Britain, therefore gaining a patriotic following

Could enter market as a much cheaper product, therefore taking customers from direct rival Apple

Could change whole interface of market by offering a new purchasing scheme where prices are dictated by amount of sales gathered (lowered upon each purchase), this income is then given back to consumer until level and fair price is reached

You could offer equal shares in company in hope of looked upon as a community centered organisation

T Competition will be fierce in

market where great products can flop through poor promotion

Product could become quickly outdated via advancement of technology, and could in turn lead to huge sums having to be invested could continue product, or production could be halted due to lack of funding

Spotify may lose market share to future rivals who do not want to share their product with you

Use of Apple’s technology could lead to a court case which could be damage to reputation and finance