swot and other strategic planning tools for supporting commissioners david peacock knowledge...
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SWOT and other strategic planning tools for
supporting commissioners
David Peacock
Knowledge Services & E-Learning Manager
Outline:
• What is Strategy?• PEST / PESTLE. A tool to analyse the
organisations external environment.• SWOT. A tool to determine the organisations
resources and competencies.• Analysing the best fit: Using PESTLE and
SWOT analysis tools to aid strategic decision making.
What is Strategy?
“Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competencies with the aim of fulfilling stakeholder expectations.”
- Johnson, Scholes and Whittington.
Strengths & Weakness
Capabilities & Resources
Mission
Opportunities & Threats•Needs of customers & stakeholders
•PEST Forces•Competitors and allies
The FitBest course
of action
What do we want to accomplish?
What are your capabilities?
What is needed
and feasible?
B.W.Barry
PEST / PESTLE -Analysing the External environment
PESTLE :-
• P - Political / Legal• E - Economic / Financial factors• S – Socio-cultural factors• T – Technological• L – Legal• E - Environmental
What environmental factors are affecting the organisation?
Which of these are the most important at the present time? Which will be in the next few years?
PEST (Political) -The main DOH policy initiatives…..• World class Commissioning/ Practice Based
Commissioning• Darzi review• Role of independent contractors/social
enterprises• Partnership links to Local Government /
Social care• Joint Strategic Needs Assessment• Integrated Care Pilots
PEST (Economic / financial)-
• WCC• Practice based commissioning• PBR and the “internal market”• Impact of Independent sector provision• Local overspends & deficits• Operating framework from 2010/11• PFI developments• Economic conditions –levels of deprivation
PEST (Socio-cultural factors)
• Changes to the main populations demographics: adults, children, young people, disadvantaged groups, ethnic minority groups, older people, people with disabilities, people with learning disabilities, people with mental health problems
• Consumerism & growth of choice
• Development of expert & informed patients
• Involving patients in the commissioning process
• Growing obesity and poor diets
• Lifestyle changes
• Changes to family structure – singletonism
PEST – (Technological)
• NPFiT/CfH• ESR and additional functionality• Multi-purpose mobile devices• Digital TV• E-learning and m-learning• Tele-medicine• Computer Mediated Communication (CMC)• Web 2.0 technologies
PEST – (Legal)
• EU procurement law
• Changes to contract law
• Data sharing within the JSNA
• Competition law
• Judicial review
PEST - Environmental
• Housing issues
• Transport issues
• Pollution issues
• Organisations carbon footprint
• Impact of extreme weather
SWOT
• Strengths
• Weaknesses
• Opportunities
• Threats
Opportunities:- issues to consider
• market developments;
• competitor vulnerabilities;
• political, economic, social and technological trends;
• Unique Selling Points;
• new services; new partnerships;
• and new distribution channels.
Threats:- issues to consider
• political, economic, social and technological trends;
• competitor strengths and intentions;
• new technologies, services, ideas;
• changing customer/client demand;
• sustaining internal capabilities;
• and new obstacles.
Six planning areas
• Service/ product (what are we selling/delivering?)• Process (How are we delivering/selling it?• Customer/Client (Who are we delivering /selling it
to?)• Distribution (How does it reach them?)• Finance/resources (What are the resources,
costs and investments required?)• Administration (and how do we manage all this?)
Analysing internal strategic capability
• Strategic capability – the resources and competencies of an organisation needed for it to survive and prosper.– SWOT
Strengths & weaknesses: issues to consider
• Capabilities; resources, assets, people? • Reputation and presence? • Experience and knowledge? • Marketing – reach, distribution, awareness? • Location and geography? • Value, impact and quality of service? • Processes, systems, IT?
• Cultural, attitudinal and behavioural issues?
Analysing the “best fit”
SWOT analysis
How do these strengths take
account of these opportunities
How do I overcome these weaknesses to take account of
these opportunities
How do I use these strengths to
reduce the likelihood of these
threats
How do I overcome these weaknesses
to ensure these threats do not
become a reality
Opportunity
Threat
Strength Weakness
SWOT analysis (adapted from McLaughlin et al).
Attack
“Go for It”
Beware
“Don’t do it”
Explore
“If you have time”
Project
“Watch yourself”
Opportunity
Threat
Strength Weakness
Group work
TASK 1: Undertake a PESTLE for your organisation and /or your service
TASK 2: Undertake a SWOT for your organisation and /or your service
• Complete a flip chart for each task
• Identify a spokesperson to feedback