SWOT ANALYSIS-SUBWAY VS MCDONALD’S BY:KRITI

MCDONALD’S SUBWAY

STRENGTHS WEAKNESSES

HEALTHIER MEAL

LESS CONSISTENCY

LOW START UP COST

TARGETS YOUNG ADULTS MOSTLY

PARTNERSHIP WITH AMERICAN HEART ASSOCIATION

LESS MOTIVATION OF EMPLOYEES

EFFECTIVE PROMOTIONS

OUTDATED OUTLETS

STRENGTHS AND WEAKNESSES

STRENGTHS WEAKNESSES

GLOBAL PRESENCE

HIGH EMPLOYEE TURNOVER

CHILDREN TARGETING

LESS INNOVATION

FLEXIBILITY YET TO CAPITALIZE OVER ORGANIC FOOD

USE OF ECONOMIES OF SCALE

OVERCROWDED MENU

OPPORTUNITIES THREATS

EXPANSION PLANSINCREASED

DEMAND FOR HEALTHIER FOOD

HOME MEAL DELIVERY

INTRODUCTION OF DRIVE-THRU(IN SUBWAY)

COMPETITIONFOOD

CONTAMINATIONUNSATISFIED

CUSTOMERSLAWSUITS

AGAINST THEM

OPPORTUNITIES AND THREATS

THANK YOU