MARKETING MANAGEMENT

PMS 3113

GROUP 1

GROUP ASSIGNMENT 1

LETCURE NAME : Dr AHMAD FAUZI

NAME OF STUDENTS AND MATRIC CARD : SUBRAMANIAM S/O LOGANADAN

(4141002921)

PREVINA D/O ARUNASALAM

(414100591)

BUVANASUNTHARY D/O MURUGASAN

(4141001941)

SWOT ANALYSIS OF UNISEL CAMPUS

UNSEL CAMPUS STRENGTH

Lecturer in unisel campus are so intelligent and capabilities.

>lecturer in unisel basically are master holder,their teaching style are so different and

student easily can catch up.Some of lecturer always will make sure that their students

understand their lectur and make sure that their student can score very well on their

subject.Other then that lecturer always will give more exercise to improve their student

skills.

Fees of unisel are cheaper then other semi government university.

>Fees of unisel are very low and its make lot of student join in unisel.In this way many of

student can continue their studies very well,this is because money are main problem for

students.

Unisel provide work oppourtunity

>Unisel provide work oppourtunity to graduate student of unisel. Unisel campus are

prove by government job that are LAN chop.After graduate student will easily get a job

with good sallery.So many students from unisel campus are now in higher job.

Unisel campus also offering variety of courses.

>so many different courses are provided in unisel campus,this make lot of student

continue studies in unisel because they can choose their favourite course. Example of

courses are provided in unisel is BUSINESS OF

MANAGEMET,TEACHING,MASCOM.

WEAKNESS OF UNISEL CAMPUS

Less facilities in unisel

>Faccilities that provided in unisel are very less and poor, for example unisel library are

so small. Student in unisel are so many but the space in library are not big enough.Other

then that book that are in library are not to much.

There are no Hostel provided

>unisel just provide hostel for one sem ony,after that students have to search place to stay

at outside.Sometimes student feel hard to get a place to stay.

OPPOURTUNITY OF UNISEL

Unisel provide work oppourtunity

>Unisel provide work oppourtunity to graduate student of unisel. Unisel campus are prove by

government job that are LAN chop.After graduate student will easily get a job with good

sallery.So many students from unisel campus are now in higher job.

Unisel campus shah alam is at a strategic location because it is located at industrial area this

is the one of big advantage to the students who will finds a job after graduate from the

university.

THREATS

HAVE COMPETITION WITH OTHER UNIVERCITY

UNISEL have to competite with other UNIVERCITY. For example, MSU ( Management &

Science University) many of students choose to study in UNISEL rather than study at MSU

because UNISEL provide cheaper course fee than MSU. Other than that, UNISEL courses also

more quality than other university.

POLITICS

Unisel as a semi government university its control by Selangor state government. The state

government provide funding’s to the university because of this Unisel can offer cheaper fees rate

compare to other private or semi government university in the Malaysia. This made Unisel one

of best place to study.

ECONOMICS

Economically unisel is very strong because of state government funds the university. This made

university provide various courses for the students according to their interests. Economically the

course fees set by Unisel suitable for Malaysia students to study because of low course fees, this

one of reason why Unisel getting high enroll in every intake.

SOCIAL

TECHNOLOGY

UNISEL technology are basically in a high level, such as the pre-registration course for students

and idaftar before the starting of every new semester are very easy to done by every student.

Other than that, the payment of fee also can done by online for the students from overseas when

they are at their hometown.

ENVIRONMENT

UNISEL have a awesome environment where students can study in a peacefull environment.

UNISEL have a such wonderful place to student for group discussions. Good study place are

provided at UNISEL such as every classes have three to four air-conditioner and perfect study

table and chairs.