SWOT Analysis of Industry

Strength:

High technology for Database (e.g. PHP, JavaScript, My SQL)

Very bright future because of the demand of online presence

Professional web design and information architecture.

High quality products and good services.

Free photographic download for graphic members.

Information exchange and communicate for graphic members.

Weakness:

Lack of marketing experience

Lack of Brand awareness

Lack of awareness in small business firms about web designing, web

promotion and other web services.

Lack of financial suppliers.

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Opportunities:

Development Market.

Redesign websites according to Web Standards for international clients.

Moving into new attractive market segments for graphic members (To be a

center of exchanging and communicating for graphic designers).

Provide more security and effective database environment.

Threats:

The same kinds of Web Design competitors.

Price War between the competitors.

Build relationship with suppliers and customers

Political, legislative and regulatory change in different countries.

New technology changes.

Logix Microsystem

VISION:

“Our Capabilities Are Limitless”

MISSION:

“To Turn Our Endless Dreams into Close Reality”

GOALS:

The goals of Logix Microsystems is to be the top most IT Services firm in the next 5

years, and have its presence world wide.

SWOT Analysis of the Company

Strength:

These people skills are what drives the website creation process. Skills,

Knowledge and Expertise in their work are the key strength of the organization.

Cost effectiveness of a website. This differentiates our websites from the

competition.

High quality products and good services.

Client Satisfaction

Weakness:

Small number of employees. This weakness prevents certain technologies from

entering the picture.

Lack of financial suppliers.

Caters to start- ups predominantly not getting the big job by the big companies

results in less compensation for product delivered.

Opportunities:

Development market

Provide more security and effective database environment.

Redesign websites according to web standards for international clients.

Entering new markets.

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Threats:

Competition: competition becomes useful when incorporated into corporate

strategy.

Customer indecisiveness: the requirement change and change often.

New Technologies: New technologies must be learned and developed by the

employees if they are to keep up with high end websites.

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Challenges And Issues Facing The Organization

Practitioners in the web design profession face certain challenges that are related to

the nature of the job, but also to the evolving technology surrounding web page

development. Writers in the technology field express different views about the factors

that challenge web designers in their profession. There are four factors that make it

difficult for web designer to create web applications:

1) Abundance of technologies and standards

2) Inadequate technologies and integration between technologies

3) Inconsistent implementation of standards

4) Differences in end user platforms

Organizations face similar difficulties related to web design introduction and adoption

as they are also faced with challenges that are related to the technology itself. There

are three groups of factors to adopting web technology in the organization:

1) Technology related

2) Project related

3) Application related

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The challenges that web designers face and the roadblocks that impede the

introduction of web technology in organizations are usually cascaded into the

curriculum of web design also. A difficulty that web designers face in the adoption of

new technology because of the changes of standards in the technology. The difficulty

in selecting a new software tool requires not only learning the new features of the

program, but also overcoming the associated difficulties with adopting the new

technology. Difficulties such as incompatibility issues must be addressed when

upgrading from one version to another or when choosing one application versus

another.

Web designers know that the industry involves plenty of change, and continuous

adaption and development of skills is required in order to stay up to date. In the past

few years, one of the biggest areas of change has been the amount of Internet users

who are accessing websites via phones and mobile devices. As a result, Web

designers of the organization have to work in this area and ready to design 47

websites that accommodate this audience. Because designing websites for mobile

devices brings some unique situations and challenges into play, the subject requires

a strategic approach from the designer and developer.

The Issue of Standards The slow pace of developing standards for web design and the effect it has on the

quality of web page development. The multiplicity of applications involved in a

particular web page may complicate the issue of standards further, but a brief history

on the development of standards in web design may shed some light for the “slow

pace” of development. Web pages are initially developed for informational purposes.

A web page is originally used for the purpose of displaying information. There is no

reason for separating the code and the format of the data; instead everything is saved

in one file. There are no uniform standards that are followed for the site. Instead one

page used certain formats and others used different formats depending on the designer

or the purpose of the page. 54

Differences in End User Platforms

“End user platforms” may mean different things to different people. It may reference

hardware, software, communication media or other platforms. End user platforms may

also represent different versions of software and associated plug-ins.

End User platform includes any of the following:

- Browsers and versions of browsers

- Platform plug-ins

- Screen sizes and resolution

- Network platform

- Client configuration

The magnitude of browser issues and their effect on web design profession may be

understood by looking at the number of browsers that can be used to display web

pages. Simply put, there are too many browsers that can be used to display web pages.

Furthermore, the variety in the display among these browsers is significant.

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