What is SWOT Analysis SWOT Analysis is an important planning

tool that helps a Person or an Institution identify in a systematic and organized way its internal strengthsweakness

Helps it match these strengthsweaknesses with the opportunities or threats in the environment

What is Organizationrsquos SWOT

S W O T for a organizationrsquos strategy to be well conceived it must be matched to both

Taking advantage of its internal strengths while defending against its weaknesses

Identifying the best market opportunities and minimizing external threats to its well-being

Identifying Resource Strengthsand Competitive Capabilities

1048710 A strength is something a firm does well or a characteristic that enhances its competitiveness

1048710 Valuable competencies or know-how1048710 Valuable physical assets1048710 Valuable human assets1048710 Valuable organizational assets1048710 Valuable intangible assets- eg ldquoImagerdquo1048710 Important competitive capabilities1048710 An attribute that places an organization in a position of

competitive advantage1048710 Alliances with capable partners

Identifying Resource Strengthsand Competitive Capabilities

Resource strengths and competitive capabilities are

competitive assets

Identifying Resource Weaknessesand Competitive Deficiencies

1048710 A weakness is something a firm lacks does poorly or a condition placing it at a disadvantage

1048710 Resource weaknesses relate to1048710 Deficiencies in know-how or expertise or competencies1048710 Lack of important physical organizational or intangible

assets1048710 Missing capabilities in key areas

Resource weaknesses and deficiencies arecompetitive liabilities

SWOT Analysis What to Look For

Potential Resource Strengths

Powerful strategy Strong financial conditionStrong brand nameimagereputationWidely recognized as marketleader Higher overall costs than rivalsProprietary technology Cost advantages Strong communications Product innovationGood customer serviceBetter product qualityAlliances or JVs

Potential Resource Weaknesses

No clear strategic directionObsolete facilitiesWeak balance sheet excess debtMissing some key skillscompetenciesInternal operating problems Falling behind in RampDWeak marketing andcommunications skillsToo narrow product line

SWOT Analysis What to Look For (Cont)

Potential Resource Opportunities

Serving additional ldquocustomerrdquogroups Expanding to new geographic areasExpanding product lineTransferring skills to new productsor servicesVertical integrationTake market share from rivalsAlliances or acquisitionsOpenings to exploit newtechnologiesOpenings to extend brandnameimage

Potential Resource Threats

Entry of potent new competitorsSubstitute products or servicesSlowing market growthAdverse shifts in political oreconomic conditionsCostly new regulationsGrowing leverage of customers orsuppliersReduced buyer needs for product orservicesDemographic changes

Tools for Strategy Formulation

SWOT ANALYSIS

Internal Strengths Weaknesses

External Opportunities Threats

Build on your

Strengths

Evaluate your

Opportunities Research your

Threats

Recognise your

Weakness

Tools for Strategy Formulation

1048710 SO Strategies Use strengths to take advantage of Opportunities

1048710 WO Strategies Overcome weaknesses to takeadvantage of Opportunities

1048710 ST Strategies Use Strengths to avoid Threats1048710 WT Strategies Minimize Weaknesses and avoid

Threats

Do your SWOT Analysis Identify Traits within yourself Synergize your traits with people traits Do not let a particular trait dominate your

style Build on your Strengths Dilute your

Weaknesses Exploit the Opportunities Avoid the Threats

For Soft Skills Training ProgramsCustomized In-house amp Out-bound Team Building Workshop

Contact Shabbar Suterwala

Email shabbarsuterwalahotmailcomOr Call +91-989 222 5864

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