SWOT ANALYSIS SUBMITTED BY -SUNAINA AHI

NITJ

STRENGTHS AND WEAKNESSES

McDONALDS SUBWAY

Strength weaknesses Strength weaknesses

Introduction of localized and global products in the local Indian market.

Unhealthy food menu Choice of healthier meals

High employee turnover

The product innovation of the brand is extremely high like ALOO TIKKI

Employee turn over rate is so high

Store startup cost very less

Services are not consistent from store to store

low-cost menu and strong brand image

Dissatisfied Franchisees due to fees that McDonald’s are forcing them to pay

Marketing and promotional strategies

Too much control over franchisees

Consistency of food Problem related to health issue

All restaurants are owned by franchisees

Look of franchises are outdated

OPPORTUNITIES AND THREATS

OPPORTUNITIES THREATS