SWOT ANALYSIS.

Exploring Corporate Strategy

GROUP MEMBERS:-

Jugal Thakkar 45.

Pooja Mishra 7.

Bhavesh Sawaliya 51.

Nisha Thapa 46.

Amol Nilakh 54.

Priya Singh 52.

College SIES, NerulClass SY BMS (B)Subject-Strategic Mgt.

If you think your business could be doing better, why not try a SWOT analysis?

SWOT stands for Strengths, Weakness, Opportunities and Threats

By putting your firm under the magnifying glass in such a fashion you may find the

way to grow your company or increase your earnings.

What it pays to be a business SWOT ?

Introduction To Swot analysis

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business.

It involves specifying the objective of the business and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

Technique is credited to Albert Humphrey,

SWOT Defined

StrengthsWeakness

es

Opportunities

Threats

Positive Negative

Internal

External

What is SWOT Analysis ?

>It is a non-financial planning tool.

>It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format).

>The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality.

>Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets.

>Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development. 

> SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face.

> For a business to Expand, Diversify and Sustain in the market SWOT analysis is must.

Matching and converting Another way of utilizing SWOT is matching

and converting.

Matching is used to find competitive advantages by matching the strengths to opportunities.

Converting is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities.

An example of conversion strategy is to find new markets.

If the threats or weaknesses cannot be converted a company should try to minimize or avoid them.

Using SWOT to analyse the market position of a small management consultancy with specialism in HRM.

Strengths: >What advantages does your company

have? >What do you do better than anyone

else? >What unique or lowest-cost

resources do you have access to? >What do people in your market see

as your strengths? >What factors mean that you "get the

sale"?

Weaknesses: What could you improve? What should you avoid? What are people in your market

likely to see as weaknesses? What factors lose you sales?

Consider this from an internal and external basis:

Opportunities:

>Where are the good opportunities facing you?

>What are the interesting trends you are aware of?

Useful opportunities can come from such things as:

>Changes in technology and markets on both a broad and narrow scale.

>Changes in government policy related to your field.

>Changes in social patterns, population profiles, lifestyle changes.

>Local events.

Threats:

>What obstacles do you face? >What is your competition doing that you

should be worried about? >Are the required specifications for your job,

products or services changing? >Is changing technology threatening your

position? >Do you have bad debt or cash-flow

problems? >Could any of your weaknesses seriously

threaten your business?

Three stages of a SWOT analysis

1. Identify.2. Draw conclusions.3. Translate into strategic action.

Advantages of SWOT AnalysisConsolidate strengthsMinimises WeaknessesHelps to Grab OpportunitiesMinimises ThreatsFacilitates PlanningFacilitates Alternative ChoicesHelps to InnovateEnsure Survival & Success

nirma chemicals ltd. Nirma was a basic detergent with no

color, design or sophistication on the pack the product

Was priced at around 35% of surf.

Market share grew from 0% in 1976 to about 60% in 1987 in over a period of ten years

It has become the largest selling brand and the success of nirma is due to affordable price, medium quality, distribution reach and effective use of media.

The title 'NIRMA GIRL' going round and round on her feet makes a strong impact for the brand

STRENGTH :- Strong brand equity.

Nirma is a rs.17 billion umbrella brand offering consumers a brand portfolio of products at multiple price points in detergents, soaps & personal care market.

Market leadership in detergents and fabric wash.

Second largest player in toilet soaps.

Has wide distribution network.

Its strategy of rural marketing is its unbeatable strength.

WEAKNESSES:- -high interest burden. -less presence in premium segment. -lacks global tie up -and thus finds hard to tap export markets.

OPPURTUNITIES:- -exports. -acquisitions for strengthening its distribution tie-ups. -entry into other categories like shampoos,toothpastes,and fabric whiteners.

THREATS:- -MNCs are approaching indian markets. -emergence of small but strong regional players. -brand name products have greater influence over it. -nirma has been able to etch a niche for itself in the face of intense MNC competition

NIRMA's achievement is surely something about which an indian can be proud of brand that has lived up to its catch line; BETTER PRODUCTS ,BETTER VALUE ,BETTER LIVING...!

SWOT Analysis On Samsung and Nokia

Strengths of Samsung

New product concept to rollout in five months

Catching the pulse of the consumer, offering good designs & understanding Emotions

Heavy investment in technology, product design, and human resources

Focus on innovative products for the high-end market

Strengths of Nokia

Strength of the corporate brand.

Complexity improves its Competitive position

Design, the branding and the technology

Backwards compatibility - protection from a Japanese onslaught

Lending personality to its products (fashion statement)

Effective advertisement and market communication

Not only a tool for business but being an item of everyday convenience

Weaknesses of Nokia.

Lapse has opened up space for smaller competitors

Potential threat from Microsoft’s entry into mobile telephony

Ericsson- king of wireless infrastructure

Design to market takes more time

Weaknesses of Samsung.

Not pro actively coming out with newer models

Lack in product differentiation.

Different models at different price points

Focus on mass market instead of niche markets

Not very user friendly designs.

Opportunities of Samsung

Distinguish its service from competitors.

Offer product variationsDemand for cell phones

driven by the service providers or carriers

Tie up with service providers

Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%.(As per a study report)

Opportunities of Nokia

Highest growth in markets such as China and Latin America

Feature-loaded phones to act as an offset

Providing value at a reasonable lifetime cost

Life style marketing and segmentation

Building a worldwide supplier network

Preempting competitors in critical markets

Managing competitive interaction

Threats of Samsung

Motorola’s dominance in the U.S, Nokia’s popularity in the European market, controlling more than half of the world market

Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share.

Not keeping track of the new trends in the market

Not an accessory and fashion statement

Threats of Nokia

Biggest threat - “complacency”

“Inflection point” - a disruptive technological change

New competitors with different skills and potent brands challenge

3G will increasing competition between suppliers

Cheaper midrange models from Motorola and others

>The usefulness of SWOT analysis is not limited to profit-seeking organizations.

>It may be used in any decision-making situation when a desired end-state (objective) has been defined. Examples include: non-profit organizations, governmental units, and individuals.

Key Points>SWOT Analysis is a simple but useful framework for analyzing your company's Strengths and Weaknesses, and the Opportunities and Threats you face.

>This helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.

>Used in a business context, it helps you carve a sustainable niche in market.>Used in a personal context, it helps you develop your career in a way that takes best advantage of your talents, abilities and opportunities.

>What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit.

>And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares.