S W O O N N E W Y O R K

B R A N D E D C O N T E N T | F I L M | P R O D U C T I O N

C A P A B I L I T I E S

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Development

Productiondirecting

art directioncopywriting

photography

Interactive Contentmotion tracking

integrated e-commerce

CGI3D + compositing

SFX/crowd simulationmotion graphics

Analytics + CRM Insights

THE LOOKOur interactive technology is built right into your content’s code. That means where ever your content lives (social media, Destination Kors, the Cinematique community, blogs, magazines, etc.), your interactive experience goes with it.*

* Interactive content is available on all desktop and tablet devices. Interactive content must be viewed through the Cinematique app on mobile devices.

THE LOOKOur interactive technology is built right into your content’s code. That means where ever your content lives (social media, Destination Kors, the Cinematique community, blogs, magazines, etc.), your interactive experience goes with it.*

* Interactive content is available on all desktop and tablet devices. Interactive content must be viewed through the Cinematique app on mobile devices.

I N T E R A C T I V E

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HOME SCREEN /��Ã��>�iÃ�Ì�i�wÀÃÌ���«ÀiÃÃ�����v�Þ�ÕÀ���ÌiÀ>VÌ�Ûi�V��Ìi�Ì�for the viewer. This view often contains instruction on using the technology as well as your call to action. Best practices here? Choose a strong image, keep your text concise and legible, make your call to action simple and make sure the participation incentive is apparent.

PRODUCTS IN PLAYThroughout your video, featured products can be selected by touching on them. Placing multiple products in each shot means your viewers have the chance to explore and may even watch the video multiple times to see what they’ve missed. The goal is to make sure your consumers vii��Ì�i�Li�iwÌ��v�iÛiÀÞ�Ì�ÕV�°

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E-COMMERCEThere are two general e-commerce solutions in the boutique: 1) allow purchasing directly from the boutique >�`�Ó®�������ÕÌ�Ì��«À�`ÕVÌ�ëiV�wV�«>}iÃ����Þ�ÕÀ�iÝ�ÃÌ��}�e-commerce environment.

BOUTIQUE This is where your consumers interact with your product. Each tile represents an item slected by the consumer when they watched your video. The tiles can be programmed to play other roles as well such as a credits tile to replace in-video credits or an all-items tile that allows the consumer to see what items they missed. It’s from here that the consumer can decide to purchase the items they like most. w w w . s w o o n n y c . c o m / s w o o n t o u c h

CLEAN VIEWThe player control panel disppears to give consumers a clean look at your video content both in AND out of full screen mode.

THE PROCESSThe Swoon Touch interactive content process is designed to maximize the effectiveness of your interactive initiative. It also minimizes the time and effort required of your in-house teams. In the end, there are only 4 small additions to your standard production process. And you can be as involved as you’d like, leaning on our expertise, capabilities and resources where it makes the most sense for you.

CONCEPT &CREATIVE

PRIMARY & COLLATERAL POST-PRODUCTION*

ALL CONTENTFINAL APPROVALS

BOUTIQUE OUTLINE*

BOUTIQUE PRODUCTION*

BUDGET &PRE-PRODUCTION

PRODUCTION & SHOOTING

INTERACTIVE TECH IMPLEMENTATION*

Your boutique is home to your e-commerce activation and the collateral content behind your video. Here, creating an outline that includes all the supporting copy and photography, video and/or audio you’ll need to round out your w�>����ÌiÀ>VÌ�Ûi�iÝ«iÀ�i�Vi�ultimately informs your production calendar.

�iÀi]�Þ�Õ�Ì>���À�Ì�i�w�>��edit of your primary piece of content (your video) and �>�i�Ì�i�w�>��Ãi�iVÌ���Ã�of collateral content for your boutique. With your choices in-hand, our teams start color corrections and grading, sound design, developing graphics, etc. on your video. We can also retouch and edit your collateral content selections to make sure they align with your video’s mood and strategy.

Our tech team builds your boutique incorporating your collateral content. They build in links to e-commcerce or other online sources, embed additional rich content, etc. and may have additional suggestions for ways to optimize your collateral content with regard to your content strategy.

Now, it all comes together. Here, your primary piece of content is linked to your collateral content. Our tech teams use time signatures to track your products in the video and layer in your touchpoints. They then connect those touchpoints to the corresponding items in your boutique.

* These production stages are added or affected in the interactive content process.

C L I E N T S

FASHION  &  BEAUTY  AG  Hair  

Barneys  New  York  BCBGMaxazria  

BOFFO  Estee  Lauder  Companies  

Galeries  Lafayette  Joyce  

Jack  Jones  Lab  Series  Revlon  

Stella  Luna  Tanya  Taylor  The  Outnet  

Glamour  SHOWstudio  

The  Fashionista  Fashion  TV  

Stylist  Magazine  Vogue  

Vanity  Fair  W  Magazine  

OTHERS  AKA  New  York  

Audi  Columbia  University  

Gents  Leo  Burnett  Publicis  

Serino  /  Coyne  SpotCo  W  Hotels

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