swissport cd manual introduction:vehicles page 1.4 · introduction:vehicles the chapter on vehicle...

Swissport CD Manual

Version 1/2002 .4.0Introduction: Vehicles

The chapter on vehicle signage is divided into two packages. The first package (page 1.4.1 to 1.4.5) hasbeen customized for each individual Swissport company and partner. The second package (page 1.4.6 to1.4.27) illustrates logo positioning recommendations for different types of vehicles. All the examplesdisplay the Swissport logo and are therefore generic for all other companies and partners.The Logo Library contains a special section with logos for vehicles. These files are in the Illustrator(Version 6.0 / vectored) format and should be used only by professional screen printing shops.

C

B

A A, B, CLogo version

We use the color version of our logo forvehicle signage.

The logo must be horizontal. Cropping isnot allowed.

Logo position

Because of the wide variety of vehicletypes, it is not possible to define a logoposition which applies to all vehicles. The preferential position is below thewindow and in the center or front of thevehicle side. It appears on both sides of the vehicle – if possible at the samelocation.

Logo size

The size of the logo is chosen to matchthe size of the vehicle and the minimumavailable free space.

Swissport CD Manual

Version 1/2002 L1 Page 1.4.1Vehicles: Principles

B

ALogo colors

1 Pantone Warm RedPantone Matching System Pantone Warm Red

Film Scotchcal 100-266

2 BlackPantone Matching System Black


3 WhitePantone Matching System White


BVehicle colors

The bodies of Swissport vehicles areeither all white or white above and darkgray below the coachline. On cargocontainers, the logo is placed on a whitebackground.

1 Dark grayPantone Matching System Pantone 431


2 WhitePantone Matching System White


Swissport CD Manual

Version 1/2002 L1 Page 1.4.2Vehicles: Colors

A

11 12

11 12 13

B

AMinimum free space

The minimum free space rule must al-ways be observed when determining theposition of the logo. Dimension xcorresponds to the height of the letter i in the logotype.

This special free space rule applies onlyto vehicle signage.

BExamples

A

x

0.5 x

0.5 x

x

Space x

Swissport CD Manual

Version 1/2002 L1 Page 1.4.3Vehicles: Minimum free space

11 12

AUse of logo reproduction templates

The reproduction template includes theminimum free space. The template can beenlarged or reduced to match the size ofthe available vehicle body area.

A

Hei

ght 1

8.6

cm

Width 70 cm

Swissport CD Manual

Version 1/2002 L1 Page 1.4.4Vehicles: Logo template

B

A

RW 950 6.5 cm

RW 950 7.5 cm

RW 950 10 cm

Scale 1:10

AInventory number

Whenever possible, the inventorynumber appears on both sides and bothends of the vehicle. On the vehicle sides,it is positioned at the back. At the frontand rear ends of the vehicle, it ispositioned on the right.

Always include a space between theletter code and the number.

The size of the inventory number is thesame in all four positions. It is always setin Univers Bold.

Three different inventory number sizesare available to match the size of thevehicle. However, the inventory numbershould never be larger than the logotypeface.

1 Typeface: Univers BoldSize: Cap height 6.5 cmColor: Black

2 Typeface: Univers BoldSize: Cap height 7.5 cmColor: Black

3 Typeface: Univers BoldSize: Cap height 10 cmColor: Black

BAdditional codes

Additional codes can be combined withthe inventory number as shown here.

Swissport CD Manual

Version 1/2002 L1 Page 1.4.5Vehicles: Identification

�1

�2

�3

C

C

C

C

A, BRight and left sides

LogoThe logo is positioned on the front door.Use the largest possible logo size withoutviolating the minimum free space rule.

Inventory numberThe inventory number is positionedbelow the back end of the rear windowand visually centered on the vertical axisof the body zone in which it appears.

CFront

Inventory numberNone.

DRear

Inventory numberThe inventory number is visually cen-tered in the right half of the vehicle.

Swissport CD Manual

Version 1/2002 L1 Page 1.4.6Vehicles: Passenger car

A

C D

B

C

C

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.7Vehicles: Station wagon

A

B

C D


LogoThe logo is positioned on the front door.Use the largest possible logo size withoutviolating the minimum free space rule.

Inventory numberThe inventory number is positioned belowthe back end of the rear window andvisually centered on the vertical axis ofthe body zone in which it appears.

CFront


DRear


C

C

C

CC

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.8Vehicles: Van (type 1)

A

B

C D


LogoThe logo is positioned on the door in thecenter. Use the largest possible logo size without violating the minimum freespace rule.

Inventory numberThe inventory number and additionalcode are positioned together below theback end of the rear window and visuallycentered on the vertical axis of the bodyzone in which they appear.

CFront

Inventory numberThe inventory number and additionalcode are visually centered in the right halfof the vehicle.

DRear

Inventory numberThe inventory number and additionalcode are visually centered in the right halfof the vehicle.

C

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.9Vehicles: Van (type 2)

A

B

C D


LogoThe logo is positioned on the door in thecenter and at the same place on the otherside. Use the largest possible logo sizewithout violating the minimum free spacerule.

Inventory numberThe inventory number is positionedbelow the back end of the rear windowand visually centered on the vertical axisof the body zone in which it appears.

CFront


DRear

Inventory numberThe inventory number is visuallycentered in the right half of the vehicle.

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.10Vehicles: Electric tractor (type 1)

A

B

C D


LogoThe logo is positioned below the seat. Use the largest possible logo size withoutviolating the minimum free space rule.


CFront

Inventory numberThe inventory number is centered on thefront end of the vehicle.

DRear


C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.11Vehicles: Electric tractor (type 2)

A

B

C D


LogoThe logo is positioned at the back of thevehicle (exception: so that the logoremains visible when the door is open).Use the largest possible logo size withoutviolating the minimum free space rule.

Inventory numberThe inventory number is positioned onthe baseline of the logo.

CFront


DRear


C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.12Vehicles: Diesel tractor

A

B

C D


LogoThe logo is positioned on the door. Use the largest possible logo size withoutviolating the minimum free space rule.

Inventory numberThe inventory number is positioned atthe back on the baseline of the logo.

CFront


DRear


C

C

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.13Vehicles: Tractor

A

B

C D


LogoThe logo is positioned on the door. Use the largest possible logo size withoutviolating the minimum free space rule.

Inventory numberThe inventory number is positioned onthe baseline of the logo and visuallycentered in the body panel.

CFront


DRear

Inventory numberThe inventory number is visually cen-tered in the right half of the vehicle.Color: white.

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.14Vehicles: Fork lift

A

B

C D


LogoThe logo is positioned at the back(exception). Use the largest possible logosize without violating the minimum freespace rule.

Inventory numberThe inventory number is positioned for-ward of the logo (exception) on thebaseline of the logo and visually centeredin the body panel.

CFront


DRear


Swissport CD Manual

Version 1/2002 L1 Page 1.4.15Vehicles: Baggage cart

A

B

C D


LogoNone.


CFront

LogoThe logo is visually centered in the panelon which it appears. Use the largestpossible logo size without violating theminimum free space rule.


DRear

LogoThe logo is visually centered in the panelon which it appears. Use the largestpossible logo size without violating theminimum free space rule.


C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.16Vehicles: Air conditioning unit

A

B

C D


LogoThe logo is positioned in the middle ofthe vehicle at the height of the cab roof.

Inventory numberThe inventory number is positioned atthe back on the baseline of the logo.

CFront


DRear


C

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.17Vehicles: Airstarter unit

A

B

C D


LogoThe logo is positioned in the middle ofthe vehicle at the height of the cab roof. Use the largest possible logo size withoutviolating the minimum free space rule.

Inventory numberThe inventory number is positioned at the back on the baseline of the logo.

CFront


DRear


C

C

C

C

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.18Vehicles: Fresh water service truck

A

B

C D


LogoThe logo is positioned in the middle ofthe vehicle.

Inventory numberThe inventory number is positioned at the back on the baseline of the logo.

CFront


DRear


CC

C

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.19Vehicles: Lavatory service truck

A

B

C D



Inventory numberThe inventory number is positioned at theback on the baseline of the logo.

CFront


DRear


C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.20Vehicles: Incapacitated passenger loading vehicle

A

B

C D


LogoThe logo is positioned below the firstwindow.

Inventory numberThe inventory number is positioned at theback on the baseline of the logo.

CFront

Inventory numberThe inventory number is vertically cen-tered on the right side of the vehicle.

DRear

Inventory numberThe inventory number is centered at thetop of the vehicle.

C

C

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.21Vehicles: Passenger loading step

A

B

C D


LogoThe logo is positioned on the platformbody panel.

Inventory numberThe inventory number and additionalcode are positioned at the back of thevehicle and visually centered in the panelon which they appear.

CFront

Inventory numberThe inventory number and additionalcode are visually centered.

DRear

Inventory numberThe inventory number and additionalcode are visually centered on the rightand left sides of the vehicle.

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.22Vehicles: Ground power unit

A

B

C D


LogoThe logo is positioned in the middle ofthe vehicle. Use the largest possible logo size without violating the minimumfree space rule.

Inventory numberThe inventory number and additionalcode are positioned at the back of thevehicle on the baseline of the logo. Theyare visually centered in the panel onwhich they appear.

CFront

Inventory numberThe inventory number and additionalcode are visually centered on the left side(exception) of the vehicle.

DRear

Inventory numberThe inventory number and additionalcode are positioned on the right side ofthe vehicle centerline.

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.23Vehicles: Self-propelled ground power unit

A

B

C D


LogoThe logo is positioned at the back of thevehicle (exception).

Inventory numberThe inventory number and additionalcode are positioned below the logo.

CFront

Inventory numberThe inventory number and additionalcode are visually centered on the rightside of the vehicle.

DRear

Inventory numberThe inventory number and additionalcode are positioned on the right side ofthe vehicle and visually centered.

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.24Vehicles: Self-propelled conveyor belt

A

B

C D

ARight side

LogoThe logo is positioned in the middle of the vehicle.

Inventory numberThe inventory number and additionalcode are positioned at the back on thebaseline of the logo.

BLeft side


Inventory numberThe inventory number and additionalcode are positioned on the steering wheelconsole.

CFront

Inventory numberThe inventory number and additionalcode are positioned on the right side ofthe vehicle and vertically centered.

DRear

Inventory numberThe inventory number is positioned onthe left side (exception) of the vehicle.

C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.25Vehicles: Lower deck loader

A

B

C D


LogoThe logo is positioned above the wheel.Use the largest possible logo size withoutviolating the minimum free space rule.

Inventory numberThe inventory number and additionalcode are positioned above the engine.They are visually centered in the panel on which they appear.

CFront

Inventory numberThe inventory number and additionalcode are positioned on the right side ofthe vehicle and visually centered.

DRear


C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.26Vehicles: Container/pallet transporter (type 1)

A

B

C D

ARight side



BLeft side

LogoThe logo is positioned in the middle of the vehicle. This area may have a graybackground.


CFront

Inventory numberThe inventory number and additionalcode are positioned on the left side(exception) of the vehicle and visuallycentered.

DRear


C

C

C

Swissport CD Manual

Version 1/2002 L1 Page 1.4.27Vehicles: Container/pallet transporter (type 2)

A

B

C D



Inventory numberThe inventory number and additionalcode are positioned together at the backon the baseline of the logo.

CFront


DRear

Inventory numberThe inventory number and additionalcode are visually centered on the rear endof the vehicle.

swissport cd manual introduction:vehicles page 1.4 · introduction:vehicles the chapter on vehicle...

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