Smart Viewer Demo Script

SPSS Smart Viewer Evaluation Copy

Step-by-Step Evaluation Guide

Installation: Please be sure to install SPSS Smart Viewer before starting this evaluation.

To install the sample file and narrative needed for this demonstration:

Insert the diskette in your drive.

Copy musicmr4.spo from the diskette to the SPSS Smart Viewer directory.

Overview:

The SPSS Smart Viewer allows people who produce reports to create dynamic, three dimensional electronic reports that can answer the questions of a very diverse audience. The dynamic nature of the reports that the Smart Viewer uses open a new set of possibilities for the professional who produce reports with SPSS.

What to do or look atExplanation of what you seeInteract with multiple reports from a single pivot table- Launch SPSS 7.5 Smart Viewer for WindowsImagine youre a manager at a chain of music stores and youve just received a report from a market research firm.Open musicmr4.spo

click on file folder on toolbar

select musicmr4.spo

click OKIn this example, you have a report that includes information for all of the customers who have purchased CDs over the phone.Please examine the interface

- report content on the right

- outline pane on left

- show embedded text, graphics, and sound

The report appears in the pane on the right. You can easily navigate through our report using the navigation on the left. This report contains tables, text, and charts, and graphic images.

Activate Smart Viewers

Pivot Tables to make the report

come alive.

Please look at the first means table, called Revenue Report.

- double click on the first means table titled Revenue Report to activate it as a live Pivot Table. (If the Formatting Toolbar and Pivoting Trays dont appear when the pivot table is activated by double clicking on it, right mouse click on one of the data cells and select Pivoting Trays or Toolbar from the pop-up menu.)

Working with the Pivoting Trays

- drag the Time on Hold icon from layer and drop in column

- drag the Customer Status icon from layer and drop in row

- drag the Customer Status icon from row and drop in layer

- drag the Time on Hold icon from column and drop in layer

This Revenue Report includes information on revenue by region, type of customer, shift and time on hold. Total revenue for the company was over three and a half million dollars.

You can activate a table by double clicking on it. The floating toolbar allows you to easily format your table. The pivoting trays allow you to rearrange the table and select different layers in the table. If you hover the mouse cursor over the icons in the pivoting trays, you see which variables each of these icons represent. If you drag Time on Hold from the layer dimension to the column dimension, you now have a table that shows Territory broken down by Time on Hold. You can also drag Customer Status from the layer dimension to the row dimension. As you can see, there is a lot of information in this table. And, of course, you can move these variables back to the layer dimension.

The variables in the layer dimension make this table a three dimensional cube of reports. If you were to print out each unique layer in this cube, as its displayed, you would get 240 tables.Try out Smart Viewers bookmarks to zoom in on information that interests specific report recipients.

Look at the Formatting Toolbar, and find the bookmarks in a dropdown menu.

Go to the following bookmarks:

(Bookmarks appear in the drop down box on the left side of the Formatting Toolbar.)

Rtp: Cust Service Manager

Rpt: Marketing Manager

Rpt: Sales Manager

- Select Standard deviation column heading and right mouse click; select Whats This?

Rpt: Sales(2) Manager

Different people need different views of the information. As youve seen, you can produce a wide variety of views from this single pivot table. To make it easier for different people to get standard views of this table, the analyst who produces a report can bookmark different views for different people.

Customer Services Manager: A Customer Service Manager would probably want to see how customer service as measured by "Time on Hold" increases or decreases the average revenue. This view shows us the average revenue generated by customers based on how long they were on hold. Notice how average revenue decreases as Time on Hold increases.

Marketing Manager: A Marketing Manager would probably want to see how the trial run of the new Preferred Customer Program performed. This view shows us the average amount of revenue generate by customers who were in the Preferred Customer Program versus our regular customers.

Sales Manager: The Sales Manager can easily see the different statistics by region. By selecting the first Sales Manager bookmark, you can see different statistics for the different regions.

If a sales manager wants to know what a standard deviation is, he or she can right mouse click on standard deviation and select Whats This? for a quick definition. This also provides a rule of thumb that a 95% confidence interval can be computed by taking the mean plus or minus two standard deviation units. This is the type of thing a statistician would know off of the top of their head, but is now only a mouse click away from any user.

Sales Manager: Finally, a Sales Manager would probably also want to see how the different shifts compared. This view shows you the average revenue generate by the different shifts.

Understand more with SPSS Smart Viewer. Try evaluating a Preferred Customer Program.

- select the Preferred Cust (1) bookmark

- drag the Time on hold icon from layer and drop in column

- highlight the cell for Preferred customer, 4 Minutes cell

- change color to red and size to 14

- from the Pivot menu, select Bookmarks

- for Bookmark name:, type in SeeThis

- click on Add and Close

- click on the horizontal arrows next to the Territory icon to cycle through the different territories. Call attention to the South territory and the