sven juergens - gamification world congress 2015 - a framework for implementing a gamification...

1 LITE Games GmbH www.lite-games.com

Sven Jürgens Marketing Manager

A Framework for implementing a Gamification Strategy into your Enterprise Learning Environment

www.lite-games.com


Overview

•  My thesis •  E-Learning •  Integrated Gamification •  Why Gamification and E-Learning fits together •  The Millennials and what they are looking for •  Why intrinsic motivation is better •  Requirements for a working strategy •  This Framework will be EPIC •  Pros and cons of gamified learning systems •  Summary


My thesis

‚Gamification for E-Learning & advanced training.‘ •  16 Mindmaps •  20 interviews •  260 pages •  1215 items


E-Learning

‚Learning with technology.‘ •  Mobile & dynamic •  Interactive & digital •  Instant feedback •  Learning nuggets •  Microlearning

Breuer 2010, 18


Integrated Gamification

‚Integrated Gamification is the user-centered-design process of Game-Thinking to achieve predefined goals within non-game-contexts.‘

Sven Jürgens, 2015

•  Holistic approach of implementation (contentual, temporal, formal) •  Create a best-case solution for all employees •  Strategic thinking •  Games are ...? What was that again?


Why Gamification and E-Learning fits together

‚Using your E-Learning System should be fun.‘ •  Instant feedback through digital infrastructure •  Great content – videos, texts, sounds, graphics •  Easy to use •  Data collection •  Attract younger people


The Millennials and what they are looking for

‚Millennials are known as today´s high-maintenance employees.‘ •  Increasing demand for high-quality software & User Experience •  High affinity for online services •  Want to identify themselves with the work •  Less patiently and claim instant feedback •  Want free development of personality


Why intrinsic motivation is better

‚A design that focuses on intrinsic motivation is vital to learning success.‘ •  Better longterm results •  Provide a ‚path to mastery‘ •  Freedom of choice •  Is this lesson relevant for me and my work? •  Collaboration vs. competition

Own figure


Requirements for a working strategy

‚Every change process starts with information.‘ •  Talk to the people •  Corporate culture •  Focus on long-term results •  Is your company innovative and flexible? •  Enough resources available? (Time, Money, Technology)


Framework - EPIC

‚This is an EPIC Framework.‘

Evaluation Planning Implementation Controlling


Framework - Evaluation

‚You have to analyse the status quo – that´s critical to the success of your Gamification Strategy.‘ •  Define your goals and your target audience! •  Can you measure your KPIs? •  Make or buy? •  What about your digital infrastructure? Can you give instant feedback? •  Do you need Gamification anyway?

Evaluation


Framework - Planning

‚At this stage you should combine corporate goals with user goals.‘ •  Find some useful ideas to achieve predefined goals •  Be creative and surprise the user •  How does your learning-path look like? •  Create flow within your quests and challenges •  Is this activity fun?

Planning


Framework - Implementation

‚Gamification should be an iterative design process.‘ •  You will probably fail •  Test in small groups •  Is your system working? You need feedback, too •  Rapid prototyping •  Start again

Implementation


Framework - Controlling

‚Did you finally reach your goals?‘ •  Improve the system •  The right challenges for the right employees? •  Stable player journey? •  Did you reach your KPIs? •  User observation

Controlling


Pros and cons of gamified learning systems

‚Well, it depends.‘ •  Pro:

–  Increase intrinsic motivation (Competence, Autonomy & Relatedness) –  Data & measurement –  Interactivity & feedback

•  Con: –  Missing know-how (User-insights, Games, Gamification) –  Time-consuming & expensive –  Data security & laws


Summary

‚Analyzing the status quo is the basis for your success.‘ •  Ask why, what, who, how, when •  Design for intrinsic motivation (Competence, Autonomy & Relatedness) •  Do you have the right resources (Time, Money, Technology)? •  Provide instant feedback, relevant infos and fun

Evaluation Planning Implementation Controlling


Sven Jürgens Marketing Manager

THANK YOU!

Contact: [email protected]

www.linkedin.com/in/svenjuergens www.twitter.com/sven_juergens

www.lite-games.com

sven juergens - gamification world congress 2015 - a framework for implementing a gamification...

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