suxorz 2010 final

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SMWNYC New York, New York February 3, 2010 SUXORZ 10! The worst social media marketing of 2010...

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Page 1: Suxorz 2010 final

SMWNYC New York, New York

February 3, 2010

S UXORZ 10! The worst social media marketing of 2010...

Page 2: Suxorz 2010 final

Metadata Panelists:

Caroline McCarthy: CNET, @caroIan Schafer: DeepFocus, @ischaferBL Ochman: Proof (BM), @whatsnextSteve Hall: Adrants, @stevehallModerator:

Henry Copeland: Blogads, @hc Web coordinates:Twitter tags: #Suxorz, #SMNYCFacebook group: http://bit.ly/SUXORZ10Mob Map: http://bit.ly/suxorzmap

Page 3: Suxorz 2010 final

History: Suxorz '08 losersHP pays for self-abuse Cisco spams wikipedia

with “the human network”

Summary of our fun in 2008: http://bit.ly/suxorz08

Page 4: Suxorz 2010 final

Suxorz '09 tin medalist

By a nearly unanimous vote, the audience dinged Belkin for blatantly polluting social media.

Page 5: Suxorz 2010 final

Round I: TMI

Page 6: Suxorz 2010 final

Charmin

http://lostnewyorkcity.blogspot.com/2009/11/oh-oh-me-pick-me.html

Page 7: Suxorz 2010 final

Charmin

http://charminenjoythego.blogspot.com/2009/11/happy-thanksgiving-from-go-team.html

Page 8: Suxorz 2010 final

PETA vs mommy tweeps

Source: http://kelbycarr.com/peta-fail-or-how-not-to-spread-the-word-on-twitter/

Page 9: Suxorz 2010 final

03/27/09

Old Spice Residue is Evil (BL)

Source: http://residueisevil.com/

Page 10: Suxorz 2010 final

Kim Kardashian Tossing Cookies

http://allieiswired.com/archives/2009/12/kim-kardashian-sued-by-cookie-diet-over-twitter-defamation/

Page 11: Suxorz 2010 final

Round II. Social media meets reality

Page 12: Suxorz 2010 final

Island Caretaker

http://www.islandreefjob.com.au/

Page 13: Suxorz 2010 final

Island Caretaker

http://www.islandreefjob.com/

Page 14: Suxorz 2010 final

Toyota

http://www.facebook.com/toyota

Page 15: Suxorz 2010 final

03/27/09

Ricola Mystery Cougher

Source: www.ricolamysterycougher.com

Page 16: Suxorz 2010 final

Ryan Air

Source: http://www.adrants.com/2009/02/helpful-blogger-brand-idiocy-social.php#more

Page 17: Suxorz 2010 final

Round III: To be or not to be?

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Gawker Adverblog (Caroline)

Source: http://gawker.com/5270707/about-that-vampire-blog-thing

Page 19: Suxorz 2010 final

INSIDEtheBCS

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03/27/09

Time Warner

Source: http://www.whatsnextblog.com/archives/2009/10/three_top_ways_to_damage_your_brand_with_social_media.asp

Page 21: Suxorz 2010 final

03/27/09

Agent Provocateur

Source: http://www.adrants.com/2009/02/agent-provocateur-goes-wait-for-it.php#more

Page 22: Suxorz 2010 final

Round IV: Bonus round

Page 23: Suxorz 2010 final

03/27/09

Mars Candy’s Fling

Source: www.fling.com, www.flingchocolate.com

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Twitter Billboard

Page 25: Suxorz 2010 final

http://deadspin.com/5420528/nflcom-gives-the-fans-a-stupid-racist-voice/

Page 26: Suxorz 2010 final

Habitat (Ian)

http://www.inquisitr.com/27226/habitat-uks-twitter-fail/

Page 27: Suxorz 2010 final

03/27/09

M&Ms Red on Twitter (BL)

Source: twitter.com/mmsred

Page 28: Suxorz 2010 final

03/27/09

M&Ms Green on Twitter

Source: http://twitter.com/mmsgreen

Page 29: Suxorz 2010 final

03/27/09

Current TV (Steve)

Source: http://twitter.com/Jkretch/status/1596088784

Page 30: Suxorz 2010 final

03/27/09

Marshall’s (Steve)

Source: http://www.adgabber.com/video/when-all-else-fails-hire-an

Page 31: Suxorz 2010 final

03/27/09

Twitter joyriders: “to grow your account you need to continuously

unfollow the people that are not following you back.”

Source: http://fullthrottlecountry.blogspot.com/2010/01/are-you-being-followed-finger-candy.html

Page 32: Suxorz 2010 final

03/27/09

Jessica Northey cont’d

Page 33: Suxorz 2010 final

Thank you SMWNCY!Panelists:

Caroline McCarthy: CNET, @caroIan Schafer: DeepFocus, @ischaferBL Ochman: Proof (BM), @whatsnextSteve Hall: Adrants, @stevehallModerator:

Henry Copeland: Blogads, @hc Web coordinates:Twitter tags: #Suxorz, #SMNYCFacebook group: http://bit.ly/SUXORZ10Mob Map: http://bit.ly/suxorzmap

Page 34: Suxorz 2010 final

No doubt amoral social media marketeers, shamed three years running, will finally grow up and leave the Suxorz unpopulated in '11. Mkay?

So see you soon on Twitter, the virtual NYC.