Sustainably (3 + 1) SThe Packaging

Surrounds SavesSells

The Product

70% used for• food and drink, • healthcare, • cosmetics,• other consumer,products

Other 30%, used for industrial purposes.

Packaging is the of Product Packaging is the for food

The Purpose of Packaging Primarily to protect or preserve its contents

and, Secondly to improve the products presentation.

The Purpose of Packaging The ultimate and real purpose of modern

packaging is set by the modern and liberal world as:

Improve the life standard of the consumers.

Packaging is a strategical tool for trade;

Packaging Industry enables marketing of industrial and agricultural products

Turkey in a nutshell Turkey is a Eurasian country stretching across the Anatolian

peninsula in Western Asia and Thrace in the Balkan region of South Eastern Europe.

Anatolia and Thrace are separated by the Sea of Marmara, the Bosporus and the Dardanelles which are deemed to outline the border between Asia and Europe thus making Turkey transcontinental.

A powerful regional presence in the Eurasian landmass with strong historic, cultural and economic influence in the area between Europe in the west and Central Asia in the east; Russia in the north and the Middle East in the south, Turkey has come to acquire increasing strategic significance.

Turkey in a nutshell

80 million population increasing 1,5% every year. Number of cities populated over 1 million = 20 The population is young and highly dynamic that people can

adapt themselves rapidly to novelties and new developments. Number of working women is increasing Family sizes shrink Self service offers in distribution channels increase significantly You can travel 59 Capital cities of the World from Istanbul The highest GDP growth in the World in 2017, 7%17th biggest economy, total GDP 858 billion $ in 2016 (by IMF)

• Total exports in 2016 : 143 billion $• Total imports in 2016 : 198 billion $

Turkish Packaging Volume (tons/year)PACKAGING TYPE 2012 2013 2014 2015 2016PAPER 110,000 88,000 101,000 85,000 80,000CARDBOARD 534,250 568,000 460,000 577,000 615,000

CORRUGATED 1,772,000 1,879,000 1,970,000 2,031,000 2,022,000PLASTIC 2,160,000 2,519,000 2,800,000 2,988,000 3,293,000

METAL 375,250 385,000 393,000 428,000 433,000GLASS 951,000 978,000 1,080,000 1,153,000 1,232,000WOOD 469,500 484,000 498,000 510,000 526,000TOTAL (ton) 6,372,000 6,901,000 7,302,000 7,772,000 8,201,000

Grafik1

KÂĞIT AMBALAJ

KARTON AMBALAJ

OLUKLU MUKAVVA

PLASTİK AMBALAJ

METAL AMBALAJ

CAM AMBALAJ

AHŞAP AMBALAJ

PAPER[]

CARDBOARD[]

CORRUGATED BOARD[]

PLASTIC[]

METAL[]

GLASS []

WOOD[]

85000

577000

2031000

2988000

428000

1153000

510000

Sayfa1

Ambalaj Sektörü Üretim Miktarları (ton)

2009-20102010-20112011-2012

ÜRETİM DALI2006Fiyat200622007Fiyat2200722008Fiyat3200822009Fiyat4200922010Fiyat5201120112201220122ORAN20132013 done-20142014done-20152014 yuvarlak2015Fiyat6Ciro2007 AAyeni 2010kişi başı tüketim%%%

KÂĞIT AMBALAJ60,0001,50090,000,00060,0001,50090,000,00080,0001,450116,000,00080,0001,400112,000,000117,0001,500106,278106,300109,888110,000-2088,00088,000101,303101,00085,0001,500127,500,000900000001616940001.546-93

KARTON AMBALAJ362,0001,500543,000,000415,0001,500622,500,000395,0001,450572,750,000418,0001,400585,200,000503,0001,500563,980564,000534,235534,2506568,000568,000459,550460,000577,0001,500865,500,00062250000069514600011.12012-5

OLUKLU MUKAVVA1,318,000750988,500,0001,370,0007501,027,500,0001,387,0007501,040,250,0001,389,0007501,041,750,0001,564,0007501,702,4991,702,5001,772,0531,772,00061,879,0231,879,0001,970,2941,970,0002,031,0001,5003,046,500,0001027500000216144800039.21394

PLASTİK AMBALAJ1,290,0002,0002,580,000,0001,470,0002,0002,940,000,0001,530,0001,9502,983,500,0001,560,0001,8502,886,000,0001,834,5002,0002,012,7002,012,7002,160,0002,160,000172,518,7502,519,0002,800,0002,800,0002,988,0003,2509,711,000,00029400000005642922000125.018107

Çelik268,000402,000,000264,0000290,0000272,0000324,500320,000320,000330,000330,0002338,000338,000345,000378,0003,2501,228,500,00015.819-13

Alüminyum34,00051,000,00035,500038,500037,500041,00043,68543,70045,21445,250346,48146,48148,00049,7913,250161,820,7502.1973

METAL AMBALAJ302,0001,500453,000,000299,5001,500449,250,000328,5001,500492,750,000309,5001,450448,775,000365,5000363,685363,700375,214375,2502384,481385,000393,000393,000428,0003,2501,391,000,000374375000114840100017.918-03

CAM AMBALAJ553,000850470,050,000659,000850560,150,000723,000850614,550,000567,000800453,600,000734,000850857,000857,000951,000951,0003978,000978,0001,080,0001,080,0001,153,000600691,800,0005601500004455380008.9291711

AHŞAP AMBALAJ385,000950365,750,000385,000950365,750,000385,000950365,750,000385,000900346,500,000420,000950453,600453,600469,476469,5003483,585484,000498,520498,000510,000500255,000,0003657500001856400003.3983

TOPLAM4,270,0004,658,50004,828,50004,708,50005,538,0007,5506,059,7426,059,8006,371,8666,372,00086,899,8396,901,0007,302,6677,302,0007,772,0002,07016,088,300,0005,980,275,00010,440,789,000207.11895

Piyasa hacmi ($)5,490,300,0005,490,300,0006,055,150,0006,055,150,0006,185,550,0006,185,550,0005,873,825,0005,873,825,00010,440,789,00011,936,604,46311,936,604,46314,007,468,60014,007,468,60014,007,468,60016,148,905,38516,149,000,00016,088,300,00017,032,000,00016,088,300,0005,980,275,000

Ortalama birim fiyat $/ton1,2861,30001,28101,24701,4451,970kullanıldı2,198kullanıldı02,340kullanıldı2,4702,0701283.7340345605

Ciroda gelişme (%)151001020-50780141717-10015155.5-5.5

000000

Hacmen büyüme (%)4-218095586.06.4

Plastik2000

Sayfa2

ÜRETİM DALIÜRETİM DALI2006Fiyat200622007Fiyat2200722008Fiyat3200822009Fiyat4200922010Fiyat52011201122012

KÂĞIT AMBALAJ85,000

KARTON AMBALAJ577,000

OLUKLU MUKAVVA2,031,000

PLASTİK AMBALAJ2,988,000

METAL AMBALAJ428,000

CAM AMBALAJ1,153,000

AHŞAP AMBALAJ510,000

Sayfa2

Malzeme Grubuna Göre 2015 Yılı Üretimin Dağılımı (ton, %)

Sayfa3

2010Fiyat3200822011Fiyat4200922012Fiyat520132011220142015*

10.5618555000012.058738250001416.1511936604463.481718

kişi başı tüketim

KÂĞIT AMBALAJ2.3

KARTON AMBALAJ10.6

OLUKLU MUKAVVA45.6

PLASTİK AMBALAJ126.1

METAL AMBALAJ17.7

CAM AMBALAJ13.2

AHŞAP AMBALAJ3.5

Sayfa3

Turkish Packaging Production is 20 billion $ Volume is > 8,5 million tons / in year 2017 The Annual Growth is 10 – 15% (usually double the economic growth in

the country) Packaging Consumption Per Capita in 2016 is 220 USD. Please

remember that Estimated World avg. is 110 USD

Turkish Packaging Volume (tons/year)

USD 20 BillionPackaging Production enables

Economy of min. USD 350 – 370 billion in the country

The top 10 countries that we sell packaging

Turkish Packaging Exports

3.68

3.953.8

3.9

4.14

3.4

3.6

3.8

4

4.2

2013 2014 2015 2016 2017

Packaging Exports (USD billion

Turkish Packaging Export reached USD 4 billion & 2.1 million tons / in 2017;

20% of packaging production exported

60% is plastic packaging

050,000,000

100,000,000150,000,000200,000,000250,000,000300,000,000350,000,000

Top 10 countries in 2017 – Exports, USD

The top 10 countries that we buy from:

Turkish Packaging Imports A major part of the Packaging imports

is raw material or semi-product imports mostly paper.

Turkish Packaging Import decreased to USD 3.4 billion & 1.8 million tons / in 2017;

Foreign trade surplus: USD 790 million in Turkey.

0100,000,000200,000,000300,000,000400,000,000500,000,000600,000,000700,000,000

The Top 10 Countries - Import, USD

Global Packaging Industry:USD 975 billion in 2018 (estimated)

Eurasia : Europe + Asia + Middle East :USD 675 billion

China is the biggest consumer in the region Emerging countries : India, Indonesia and Turkey

in Eurasia.

Turkish Packaging industry is 6th in Europe, 16th in the World 6th in Eurasia region.

World Packaging Industry (USD)

Packaging Legislation in TurkeyThe key drivers affecting and directing the Turkish Packaging industry can be listed as: Packaging Waste Regulation (Recovery targets in 2018: 54 for cardboard,

glass, metal, plastics ; 11% for wood), CEN Packaging & Environment Standards

Regulations on Manufacturing and Distribution of Food Contact Materials, GMP Quality Management Systems for Food Contact Materials Manufacturing

Packaging Requirements on Transportation of Dangerous Goods & other standards.

Packaging Materials Barrier protection Convenience Printing quality Easy storage Environment: Prevention, Reuse, Recycling & Recovery.

3 lt stackablePET bottles

What should we give priority for sustainable social welfare?

In today's economy there is an important question to be answered:

Packaging Perception

"More consumption for economic development" model?

Conservation of resources?

Or

“A few grams of packaging material as an important environmental

problem when considering

Several kilograms of rotten fruit is ignored.”

a problem waiting for a solution

The image of the packaging after use is preventing the perception of its most important function.

This function is to protect the product.

If the products are protected by suitable Packaging to prevent decomposition, actually, product waste will be less and so less Packaging will be used.

Packaging Perception

Products without packaging are exposed to risks

25

The target should be;Better quality of life through

Better Packaging for more people.

For Consumer:o Using reusable products o Savings in home heating costs

For Company:o Reducing energy costo Designing new products

+ Packaging manufacturer: o Helping consumers to understand the

confusing expression, environmentally friendly packaging

Sustainability

Prevention Fewer Raw Material = Lower Energy consumption Positive contribution to Economy

Less Fuel consumption during transportation Less Greenhouse gas emission

Cheaper Products placing on the market Positive contribution to the purchasing power of the Consumers

215 gr

195

185 180 gr

135

155

175

195

215

235

255

2002 2003 2004 2005 2006 2007 2008 2009

Weight(grams/bottle)

Year

LightweighteningSingle Use C. Cola Bottles

Reference: ACS, Turkey

Glass

22,5 gr

16.5

15.5

14.9

13.5

12.9

12.1

11.9

10,5 gr

0

5

10

15

20

25

1998 2000 2002 2004 2006 2008 2010

Weight(grams/bottle)

Year

Lightweightening0,5 L PET Water Bottle

Reference: Artenius Turkpet

Target< 10 gr

PET Bottle

18,6 gr

16.21

15.4

14.91

13.8

13.04

12,7 gr

0

5

10

15

20

25

30

1980 1985 1990 1995 2000 2005 2010

Weight(grams/can)

Year

Lightweightening330 ml Aluminum Beverage Can

Reference: Rexam

Aluminum

103,3 gr

96

87.5

77,5 gr

0

20

40

60

80

100

120

1970 1980 1990 2000 2010 2020

Weight(grams7can)

Year

Lightweightening850 ml Steel Can

Reference: ArcelorMittal

Steel

> 220 companies :Flexible packagingRigid plastic packagingGlass packagingMetal (Steel & Aluminum) packagingPaper/Cardboard & Corrugated BoardWooden packagingLabelRaw materials & auxiliary materialsPackaging machinery

ASD members

Organized every year by ASD in cooperation with Reed Tüyap is one of our important activities.

the 24th time on 31 Oct – 3 Nov in 2018.

2017: 108 countries total 59.326 visitors;43 countries, 1,153 participants in 110.000 m2

area.

Eurasia Packaging Show in Istanbul

2016 : 11 Categories, 199 Applications, 64 Awards Crescents & Stars for Packaging Competition is accredited by

WorldStar & AsiaStar

International Packaging Competition

Student Competitions

Publications

Books

The Things We Should Know About Packaging & Environment For Children age 10-15 (primary & junior high schools) 6th Edition, total 150,000 copies printed 130,000 copies distributed with Municipalities & Schools

Packaging & Environment Book

Guides for Industry

2 training programs / month

Flexible Packaging

Printing Techniques

Packaging & Food Safety

Hygiene & GMP for Packaging Manufacturers

Glass Packaging, etc..

ASD Packaging Academy

Daily visitors more than 800 in these days,

Updated 3 times a week.

www.ambalaj.org.tr

http://www.ambalaj.org.tr/

Memberships

We are working for healthy & sustainable development of Turkish Packaging Industry.

Thanks for your attention and patience.Aslihan Arikan

asd@ambalaj.org.trwww.ambalaj.org.tr

mailto:asd@ambalaj.org.trhttp://www.ambalaj.org.tr/

Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Turkey in a nutshellTurkey in a nutshellSlide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Packaging Legislation in TurkeyPackaging MaterialsSlide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26PreventionGlassPET BottleAluminumSteelSlide Number 32ASD membersSlide Number 34Slide Number 35Slide Number 36Slide Number 37Slide Number 38Slide Number 39Slide Number 40Slide Number 41Slide Number 42Slide Number 43Slide Number 44