Sustainable Social MediaZack Luby

Antioch Green MBA ProgramSpring 2010

image via flickr/notsogoodphotography

Social Media ≠ A Magic Wand (or Wands)

image via flickr/MarkHume

Social Media is just for Geeks.

image via flickr/zitona

If Facebook was a

country, it would be the 3rd largest

country in the world (behind

China and India)

source: Facebookimage via flickr/woodleywonderworks

Social Media is just for hipsters.

image via flickr/DearAllyson,

57%!

57 % Percent of Social Media users are over the age of 35.

image via flickr/ms.abitibi

source: google ad planner

image via flickr/songglod

Social Media is a Waste of

Time (like traffic)

93% of Social Media users believe a company should have a presence in Social Media

roughly this many people do not care.

source: Facebooksource: Cone Business in Social Media Study 2008

image via flickr/alexkess

Social Media is code for “Slacking off at work”

image via flickr/hirosan

Social Media Marketing is a $716,000,000 industry, expected to grow to $3,140,000,000 by 2014

Fact: That’s a lot of Cash.

image via flickr/topato

Source: Forrester Research

24% of Small Businesses are using Social Media in 2010, twice the amount from 2009.

image via flickr/sunny66ll66

source: Small Business Success Index Study

80% of companies use social media, or plan on using social media, as part of their strategy to find new employees. source: socialnomics 2010 study

images via flickr/galleryquantum, linkedin

Social Media is

just for Teen-agers.

image fia flickr/jibay

Fact: The fastest growing segment on Facebook is 55-65 year old women.

Image via flickr/winged photography

Source: Inside Facebook Blog

Social Media is impersonal.

image via flickr/ChrisDag

1 in 8 couples married in the US in 2009 met through Social Media Source: McKinsey Study

Myth: Social Media

Can’t Be Measured.

image via flickr/NickSayers

Set Goals.Measure

your Progress.

image via flickr/NickSayers

So Social Media is important. Got it.

But where on Earth do I Start?image via flickr/SimonK

SOCIAL MEDIA BASICS - THE BUILDING BLOCKS

image via flickr/ogimogi

The most important tool that you can use in your social media efforts is listening.

It’s also the first step in

getting started.

image via flickr/ky olsen

Listening Tips for Getting Started

1. Set up Google Alerts for your name and your org’s name. (google.com/alerts)

2. Set up a Twitter account, and download a Twitter

Platform (like Tweetdeck)Save the searches.

images via tweetdeck & google

Now it’s time to share your personality.

image via flickr/true bavarian

Time to put pen to paper.

Write an “About You” section for yourself.

After you are done writing, speak it out loud.

Write it again, this time like

you would say it to someone.

Write a long one (500 w), and

a short one (100 w)

image via flick

r/KristianD

Be consistent across platforms.

You are building a brand.

image via flickr/JohnecF8

The Big Three

Provides incredible reachShare information with those that care

Multiply your influenceNecessary if you have a storefront

Share information quickly to tons of people

Best for: Retail, Realty, Wholesale, Hospitality, Non-Profits

Use to: Share valuable information, coupons, special offers & events

The most important listening tool

Keep up with your customersKeep up with your industry

Customer Service!Share links to your content

Use to: Listen, link to your stuff

images via twitter, flickr/PinkSherbet

A necessity for networking, finding a job, finding people to hire, and learning more about small

business.

image via flickr/annia316

Isn’t this a GREEN m.b.a.

program?

image via flickr/Faye Pini

image via flickr/tanaka

Social Media is about Building

Sustainable Relationships and

Connections.

Social Media allows you to tell your story.

Image via flickr/McAdzatl

Transparency

Social Media provides transparency

Image via flickr/sparkfish

image via flickr/z6p6tist6

Social Media is a Two-Way

Street.

Social Media is about what you Bring to the Situation.image via flickr/vplessky

Scolding is not effective.

image via flickr/librarianguish

Take your Time.

image via flickr/DanHershman