sustainable financing mechanism for landscape

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Clemson University Clemson University TigerPrints TigerPrints All Dissertations Dissertations August 2021 Sustainable Financing Mechanism for Landscape Sustainability Sustainable Financing Mechanism for Landscape Sustainability Management: A Systematic Approach to Designing a Payments- Management: A Systematic Approach to Designing a Payments- for-Ecosystem Services (PES) in Santee River Basin Network, for-Ecosystem Services (PES) in Santee River Basin Network, South Carolina South Carolina Julie Carl Ureta Clemson University, [email protected] Follow this and additional works at: https://tigerprints.clemson.edu/all_dissertations Recommended Citation Recommended Citation Ureta, Julie Carl, "Sustainable Financing Mechanism for Landscape Sustainability Management: A Systematic Approach to Designing a Payments-for-Ecosystem Services (PES) in Santee River Basin Network, South Carolina" (2021). All Dissertations. 2848. https://tigerprints.clemson.edu/all_dissertations/2848 This Dissertation is brought to you for free and open access by the Dissertations at TigerPrints. It has been accepted for inclusion in All Dissertations by an authorized administrator of TigerPrints. For more information, please contact [email protected].

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Clemson University Clemson University

TigerPrints TigerPrints

All Dissertations Dissertations

August 2021

Sustainable Financing Mechanism for Landscape Sustainability Sustainable Financing Mechanism for Landscape Sustainability

Management: A Systematic Approach to Designing a Payments-Management: A Systematic Approach to Designing a Payments-

for-Ecosystem Services (PES) in Santee River Basin Network, for-Ecosystem Services (PES) in Santee River Basin Network,

South Carolina South Carolina

Julie Carl Ureta Clemson University, [email protected]

Follow this and additional works at: https://tigerprints.clemson.edu/all_dissertations

Recommended Citation Recommended Citation Ureta, Julie Carl, "Sustainable Financing Mechanism for Landscape Sustainability Management: A Systematic Approach to Designing a Payments-for-Ecosystem Services (PES) in Santee River Basin Network, South Carolina" (2021). All Dissertations. 2848. https://tigerprints.clemson.edu/all_dissertations/2848

This Dissertation is brought to you for free and open access by the Dissertations at TigerPrints. It has been accepted for inclusion in All Dissertations by an authorized administrator of TigerPrints. For more information, please contact [email protected].

i

SUSTAINABLE FINANCING MECHANISM FOR LANDSCAPE SUSTAINABILITY

MANAGEMENT: A SYSTEMATIC APPROACH TO DESIGNING A PAYMENTS-

FOR-ECOSYSTEM SERVICES (PES) IN SANTEE RIVER BASIN NETWORK,

SOUTH CAROLINA

A Dissertation

Presented to

the Graduate School of

Clemson University

In Partial Fulfillment

of the Requirements for the Degree

Doctor of Philosophy

Forest Resources

by

Julie Carl P. Ureta

August 2021

Accepted by:

Dr. Marzieh Motallebi, Committee Chair

Dr. Robert Fritz Baldwin, Committee Co-Chair

Dr. Steven Seagle

Dr. Michael Vassalos

ii

ABSTRACT

Natural resources provided by the environment through ecosystem services (ES)

are vital in humanity’s survival, economic development, and human well-being. While ES

improves human well-being, the continuous provision of ES is directly dependent on the

ecosystem’s health and integrity. Changing land uses favoring urbanization, and industrial

complexes rather than forests and agricultural land affects the ecosystem’s health; hence,

affecting the continuous provision of ecosystem services. To ensure sustainable

development, conservation programs should be implemented considering both the

stakeholders’ well-being and maintaining the ecosystem’s health and integrity.

This study designs a sustainable financing mechanism known as Payments-for-

Ecosystem Services (PES), which intends to source financial resources to fuel conservation

programs and support sustainable practices ensuring the continuous flow of good quality

ecosystem services to stakeholders in the Santee River Basin Network (SRBN) of South

Carolina (SC). The study developed a systematic approach for designing a PES in SRBN

by: 1) assessing the stakeholders understanding about conservation concepts and programs;

2) analyzing their preference to identify the priority ecosystem and ES to be subject to

conservation programs; 3) quantifying the physical amount of priority ES in SRBN; 4)

estimating the value of community benefits of the priority ES based on stakeholders’

willingness-to-pay; and 5) determining the ecosystem conditions of the land to identify

which land cover affects the ES provision positively and negatively.

Each phase of the systematic process represents a chapter of this dissertation. The

succeeding outputs from each chapter were integrated into a stakeholder-driven process

iii

of developing a PES. A stakeholder-driven approach ensures a PES scheme that is

favorable to the public and achievable for implementation. Picking up from the results,

the primary focus for this PES design is on water quality regulation and wildlife habitat

improvement. The process also revealed how land cover change affects the ES provision

and how sustainable farming practices address these changes. Finally, integrating the

quantification of various ES revealed specific potential subject areas for operationalizing

the PES and critical locations for improving the strategic implementation of conservation

programs.

iv

DEDICATION

Completing a doctoral program is a serious achievement. But completing a doctoral

program while raising a kindergarten and an infant, together with a wife – who is also

completing another doctoral program – amidst a global pandemic, is nothing short of a

miracle. Let this journey be a testimony of the heavenly Father’s greatness and how He

delivers His promise. Hence, I dedicate this dissertation to my father on earth, and may this

be a message to him from my Father in heaven.

“So whether you eat or drink or whatever you do, do it all for the glory of God”

1 Corinthians 10:31

v

ACKNOWLEDGMENTS

While dissertation manuscripts represent the hard work put into a doctoral program,

it cannot ultimately tell the story of its long journey. As the saying goes, this is simply the

“tip of the iceberg.” Much like the awe that we feel in the most amazing things that we see

around us – be it simple or complex – may it be known that none of it would have been

possible if not by the grace of God.

To my dearest adviser Dr. Marzieh Motallebi, you are truly a blessing for my family

and me. My sincerest gratitude to your guidance and unwavering support.

To my “great” mentors Dr. Robert Baldwin, Dr. Steve Seagle, and Dr. Michael

Vassalos. I am genuinely inspired by the intellectual exchanges that we have had. I am very

grateful for the insights, especially on making this research more impactful and the possible

direction as we move forward.

To my colleagues – Jeremy Dertien, Lucas Clay, Sam Cheplick, Hrishita Negi, and

Dr. Daniel Hanks – for the professional and personal support.

For the family and friends in Clemson, South Carolina – the Winship, Ashcraft, Jin,

Li, the whole Clemson Foothills Church, and others I failed to mention. You have been our

home away from home. Thank you for being God’s instrument in showing His glory as we

go through this program.

For the family and friends in the Philippines. You are my inspiration and

motivation, hoping that this ushers new possibilities to help build our country and society.

And finally, to my family – Nanay Jan, Ate Lira, and Likha – you are the reason

for doing what I do. Together is the best place to be.

vi

TABLE OF CONTENTS

Page

TITLE PAGE ................................................................................................................... i

ABSTRACT ..................................................................................................................... ii

DEDICATION ............................................................................................................... iv

ACKNOWLEDGMENTS ............................................................................................... v

LIST OF TABLES ......................................................................................................... ix

LIST OF FIGURES ......................................................................................................... x

AN INTRODUCTION TO PAYMENTS-FOR-ECOSYSTEM

SERVICES (PES) ..................................................................................................... 1

CHAPTER

I. UNDERSTANDING STAKEHOLDERS’ KNOWLEDGE,

AWARENESS, AND PERCEPTION OF

CONSERVATION PROGRAMS IN SOUTH

CAROLINA ............................................................................................. 6

Introduction ............................................................................................. 6

Methodology .......................................................................................... 12

Results .................................................................................................... 15

Discussion .............................................................................................. 27

Recommendations for future work ........................................................ 29

II. USING STAKEHOLDERS’ PREFERENCE FOR

ECOSYSTEMS AND ECOSYSTEM SERVICES AS

AN ECONOMIC BASIS UNDERLYING

STRATEGIC CONSERVATION PLANNING .................................... 31

Introduction ........................................................................................... 31

Methodology .......................................................................................... 37

Results and Discussion .......................................................................... 45

Summary and Conclusion ...................................................................... 58

vii

Table of Contents (Continued)

Page

III. QUANTIFYING THE LANDSCAPE’S ECOLOGICAL

BENEFITS: AN ANALYSIS OF THE EFFECT OF

LAND COVER CHANGE ON ECOSYSTEM

SERVICES ............................................................................................. 63

Introduction ........................................................................................... 63

Materials and Methods ........................................................................... 68

Results ................................................................................................... 77

Discussion ............................................................................................. 86

Conclusion ............................................................................................. 89

IV. VALUATION OF ECOSYSTEM SERVICE

IMPROVEMENTS IN SANTEE RIVER BASIN

NETWORK............................................................................................ 92

Introduction ........................................................................................... 92

Methodology .......................................................................................... 96

Results and Discussion ........................................................................ 109

Summary and Conclusion ................................................................... 123

V. MEASURING ECOSYSTEM CONDITION USING AN

INTEGRATED ECOSYSTEM SERVICE-BASED

SPATIAL ACCOUNTING FRAMEWORK FOR

SUSTAINABLE LANDSCAPE CONSERVATION.......................... 127

Introduction ......................................................................................... 127

Methodology ........................................................................................ 132

Results and Discussion ........................................................................ 141

Conclusion .......................................................................................... 152

VI. PES: A WAY FORWARD ........................................................................ 155

APPENDICES ............................................................................................................. 159

A: Survey questionnaire for knowledge, awareness, and

perception survey ................................................................................. 160

B: Summary statistics of residents' knowledge, awareness, and

perceptions for conservation ................................................................ 166

C: Garrett Ranking Conversion ...................................................................... 168

viii

Table of Contents (Continued)

Page

D: Satisfaction rating summary towards current state of water

quality .................................................................................................. 169

E: Satisfaction rating summary towards current state of water

supply ................................................................................................... 171

F: Satisfaction rating summary towards current state of air

quality .................................................................................................. 173

G: Satisfaction rating summary towards current state of the

overall environment ............................................................................. 175

H: Garrett ranking analysis of SC residents’ preferred

ecosystem services ............................................................................... 177

I: Garrett ranking analysis of SC residents’ preferred

ecosystems ........................................................................................... 178

J: Mean sediment retention capacity by landcover with and

without cover crops .............................................................................. 179

K: Mean potential water yield by landcover with and without

cover crops ........................................................................................... 181

L: Choice experiment survey questionnaire for eliciting

respondents’ willingness to pay ........................................................... 183

M: Satisfaction rating of the respondents for key environment

characteristics ....................................................................................... 193

N: Visualization of SPACES index of the Upstate region .............................. 195

O: Visualization of SPACES index of the Midland region ............................ 196

P: Visualization of SPACES index of the Lowcountry and

Coastal region ...................................................................................... 197

REFERENCES ............................................................................................................ 198

ix

LIST OF TABLES

Table Page

1. Demographic characteristics of survey respondents ................................... 17

2. Residents’ knowledge and awareness to environmental

concepts................................................................................................. 18

3. Landowners' knowledge and awareness to environmental

concepts................................................................................................. 23

4. List of ecosystems and ecosystem services for ranking.............................. 40

5. Summary of attributes in the Multi-Logit model ........................................ 42

6. Summary of the respondents’ demographic profile .................................... 45

7. Summary of residents' satisfaction rating ................................................... 47

8. Multi-Logit regression of resident’s priority ecosystem

service ................................................................................................... 50

9. Multi-Logit regression of resident’s priority ecosystem ............................. 54

10. List of required data inputs for the InVEST models ................................... 71

11. Socio-demographic characteristics of respondents’ profile ...................... 110

12. Respondents' familiarity with conservation concepts ............................... 112

13. Estimation results of mixed logit models by type of

intervention in each region.................................................................. 116

14. Estimated revenue for a complete collection of residents'

willingness to pay ............................................................................... 121

15. Ecosystem service-based models for index creation ................................ 136

16. Land cover distribution per region (in %)................................................. 141

17. Summary statistics of SRBN's SPACES Index by landcover

and by region....................................................................................... 147

18. Linear regression of Protected Area SPACES Index scores ..................... 152

x

LIST OF FIGURES

Figure Page

1. Payments for Ecosystem Services Framework for Santee

River Basin Network.................................................................................3

2. Process flow framework for the systematic design of PES

in SRBN ....................................................................................................5

3. Story map of the focus group discussion. .....................................................15

4. Residents' awareness to conservation programs. ..........................................20

5. Distribution of kind of supports respondents are willing to

make. .......................................................................................................22

6. Distribution of the respondents' reasons why they are not

willing to support. ...................................................................................22

7. Distribution of landowners' awareness to conservation

programs. ................................................................................................24

8. Perception on the effectiveness of incentives ...............................................26

9. South Carolina River Basin Networks ..........................................................38

10. Geographic distribution of satisfaction rating per county by

environmental characteristics..................................................................48

11. The rank of Ecosystem Service preference using “mean

value of scores” from Garrett ranking analysis .......................................49

12. The rank of Ecosystem preference using “mean value of

scores” from Garrett ranking analysis.....................................................54

13. Santee River Basin Network Study Site .......................................................67

14. The conceptual approach of InVEST SDR for calculating

the estimated sediment export per pixel. (adopted from

InVEST Natural Capital Project) (Nelson et al., 2018) ..........................69

xi

List of Figures (Continued)

Figure Page

15. Visualization of the InVEST WY framework for computing

water yield potential per pixel (adopted from InVEST

Natural Capital Project) (Nelson et al., 2018).........................................70

16. The land cover percent gains/loss shows that vegetated

areas such as forest, grassland, and herbaceous wetland

decreased; while developed/urban areas increased from

2001 to 2016. ..........................................................................................78

17. The results of the SDR model showed the geographic

distribution of the areas with high and low capacity for

sediment retention. ..................................................................................79

18. The annual total sediments retained per land cover in

SRBN showed that the forest land provide the most

sediment retention capacity, while the mean sediments

retained showed that vegetated areas including the

forest, grassland, shrubland, wetland, and agriculture

provide a high sediment retention capacity for water

quality regulation. ...................................................................................80

19. Results showed that the mean sediments retained (tons per

acre) by land cover type with and without intervention

varied per month. ....................................................................................81

20. The results of the InVEST WY model showed that the

highlighted blue areas have the highest water yield

potential per pixel, while the green areas have the

lowest. .....................................................................................................83

21. The urban/developed land cover has the highest annual

total water yield potential, while the non-vegetated

areas (i.e. developed/urban, barren, idle cropland)

recorded the highest mean water yield potential per

area. .........................................................................................................84

22. Results showed that the monthly mean water yield potential

in meters per square meter with and without cover

crops varied per month............................................................................85

23. The Santee River Basin Network in South Carolina, USA ........................102

xii

List of Figures (Continued)

Figure Page

24. Sample choice set with agroforestry as the intervention ............................106

25. Sample choice set with cover crop as the intervention ...............................106

26. Median satisfaction rating of respondents to key

environmental characteristics in their area ...........................................114

27. Range of marginal willingness-to-pay for the improvement

of ecosystem services by region (in dollar values with

95% confidence interval) ......................................................................119

28. Mapping aspect of ecosystem services .......................................................129

29. SEEA Ecosystem Service Accounting process flow ..................................132

30. Process flow for developing the ES index ..................................................135

31. The Santee River Basin Network as study site divided by

region (Upstate, Midland, Lowcountry and Coastal) ............................140

32. ES Index to SPACES Index ........................................................................143

33. Sample pixel values per SPACES Index classification ..............................145

34. Sample conservation area SPACES Index (Congaree

National Park polygon) .........................................................................151

1

AN INTRODUCTION TO PAYMENTS-FOR-ECOSYSTEM SERVICES (PES)

Natural resources provided for by the environment through ecosystem services are vital in

humanity’s survival, economic development, and human well-being. Ecosystem services (ES) are

benefits that people get from the natural environment or the ecosystems (Millenium Ecosystem

Assessment, 2005). Notably, these benefits address human needs and wants in the form of raw

material, protection, recreation, or part of traditional practices. Ecosystem services are classified

into four types: 1) provisioning services such as food, water, raw materials for production; 2)

regulating services such as regulation of flood, climate, or disease; 3) supporting services such as

nutrient cycling and soil formation; and 4) cultural services such as recreational, educational,

spiritual, and other non-material benefits used for traditional practices (Millenium Ecosystem

Assessment, 2005). Furthermore, MEA (2005) defined “well-being” as multi-constitutional,

including basic material for a good life, freedom of choice and action, health, and good social

relations, and security (Millenium Ecosystem Assessment, 2005). Naturally, diverse ecosystems,

which yield varying significant ES, thrive in watersheds. Watersheds host different ecosystems

such as forests, grasslands, aquatic, and agriculture. Therefore, the state of the watershed’s

condition directly affects the quantity and quality of ES.

A watershed is defined as an area of land which drains water, sediments, and dissolved

materials into a common body or outlet, such as any point along a stream channel, the mouth of a

bay area, lake, or reservoir (United States Geological Survey, n.d.). However, increasing demand

for goods and services also leads to rapid urbanization, which threatens the state of the watershed.

Ecosystems from different land use within the watershed are converted to industrial, commercial,

and urbanized zones, resulting in a rapid decline of available natural resources and ES degradation.

2

Hence, conservation practices became critical measures to ensure the continuous provision of

goods and services while preserving a sustained and integral part of ES for future generations.

One of the best management practices of watershed and natural resource management is to

develop a sustainable financing mechanism for priority conservation programs. This mechanism

allows a continuous flow of financial resources to fuel programs towards strategic key

conservation areas and practices, ensuring a constant flow of good quality ES. One sustainable

financing mechanism is widely known as the Payments for Ecosystem Services (PES) scheme. In

this scheme, the ES providers ensure the continuous provision of ecosystem service products by

maintaining healthy ecosystems through conservation practices. While on the other hand, ES

beneficiaries support the ES providers by compensating their efforts to ensure continuous

provision of ecosystem services. Traditionally, PES is defined as: 1) voluntary transaction where;

2) a well-defined ES; 3 is being bought by a minimum of one ES buyer; 4) from a minimum of

one ES provider; and 5) if and only if the ES provider secures ES provision (Wunder, 2005).

However, the critical characteristic for a PES is not simply just that there had been an exchange of

service and money transaction but that the payment causes the benefit to occur (Forest Trends, The

Katoomba Group, & UN Environment Programme (UNEP), 2008). Therefore, the agreement

within a PES scheme should bind both parties into delivering their commitments, such as in an

actual market transaction, making PES a “pseudo-market.” However, the creation of markets

involves a rigorous understanding of fundamental market elements such as demand preferences,

determination of the actual product, quantification of units, and value estimation. Furthermore,

since PES specifically targets conservation areas in a watershed, it is imperative that both

individual and spatial prioritization of ecosystems and ES are considered in the design process.

Therefore, this research develops a systematic approach to designing a PES in the Santee River

3

Basin Network (SRBN) of South Carolina (SC) by identifying the key elements and players in a

PES framework (Figure 1).

Figure 1 Payments for Ecosystem Services Framework for Santee River Basin Network

Precisely, the design should adhere to standards where the PES should be stakeholder-

involved, with established scientifically sound ES linkages, with systematic analysis of the

stakeholders’ capacity to support the program, and identify precise locations for strategic

implementation of the conservation programs. The establishment of a PES in the landscape of

SRBN enhances the ability of development and conservation managers to balance the dynamic

pressures between economic progress and environmental conservation.

The study will be conducted in chapters to systematically develop a PES framework for

SRBN (Figure 2). Chapter 1 of this research analyzes the baseline knowledge, awareness, and

perception of stakeholders of SC. Understanding their baseline information provides critical

4

insight into the potential problems and possible solutions. Essentially, this chapter paints the status

quo in identifying the best approach for establishing the PES and landscape management.

Chapter 2 analyzes SC residents' preference for identifying the priority ecosystems and ES

for conservation program targeting. This also enables understanding the factors that likely affect

their preference and which ES will residents support in the PES scheme.

Chapter 3 picks up the priority ES identified from the previous chapter and quantifies the

amount in physical units produced by the landscape using the Integrated Valuation of Ecosystem

Services and Tradeoffs (InVEST) model. This chapter establishes the direct linkage of the priority

ES to the stakeholders. Furthermore, this also provides information to build a basis for the status

quo about the state of the ES and laying out the geographic picture of the ES’s condition across

the landscape.

Chapter 4 utilizes the information established from Chapters 1 and 2 to estimate SC

residents' value for improving the priority ES. Using a choice experiment approach, a non-market

valuation technique, the study elicits the residents' willingness to pay (WTP) to support sustainable

farming practices, particularly the application of cover crops and implementation of agroforestry

farming. Essentially, this estimates the capacity of the target stakeholders that will be involved in

the PES scheme as ES buyers.

Finally, Chapter 5 integrates the results of Chapter 3 and other ES-based models to develop

an approach that accounts for the ecosystem condition in producing ES in each basic spatial unit

across the landscape. This is done by creating the Spatial Accounting of Ecosystem Services

(SPACES) index, which aggregates each ES-based models' estimated physical quantities into one

performance index score to be stored in each 9m x 9m pixel. The SPACES index's development

5

emphasizes the precise location of pixels across the landscape that could be best included in the

PES scheme.

Figure 2 Process flow framework for the systematic design of PES in SRBN

Principally, this research aims to introduce novel approaches in landscape sustainability

science and management using ecological and economic concepts. While mainstream trend shows

that economic progress typically undermines environmental health, novel approaches such as the

PES and other sustainable financing mechanisms suggest that it is possible that economic progress

and environmental conservation to be achieved simultaneously.

6

CHAPTER ONE

UNDERSTANDING STAKEHOLDERS’ KNOWLEDGE, AWARENESS, AND

PERCEPTION OF CONSERVATION PROGRAMS IN SOUTH CAROLINA1

Introduction

South Carolina (SC) has historically been heavily dependent on natural resources and

agribusiness industry as a primary driver of economic growth and development (Willis & Straka,

2016). The agribusiness industry of SC yields a total annual economic impact of $46.2 billion

which corresponds to 247,000 jobs and $9.6 billion in labor income (Von Nessen, 2020) The state

is a major production hub for timber, corn, cotton, soybean, rice, and peanuts (USDA-NASS,

2019a). However, with the rising economic potential of other industries, the direct economic

contribution from natural resource-based industries is declining dramatically. As of 2017, only

0.5% of the South Carolina’s gross domestic product (GDP) comes from agribusiness and natural

resource-based industries, while 2.4% coming from utilities which includes water distribution. (SC

Department of Employment and Workforce, 2018). On the other hand, a larger amount of the

state’s GDP comes from real estate (13%) (SC Department of Employment and Workforce, 2018).

The increasing popularity of South Carolina as a place to relocate, own a second home, or invest

increases housing prices within the state (South Carolina Realtors, 2019). In addition, cities and

developed areas are expanding to meet the growing demand of the economy and residential

property needs. This makes it financially attractive for landowners to convert their land into

commercial and urbanized zones. From 2001 to 2016, a gradual increase in urban areas can be

observed in land cover maps. Consequently, vegetated areas, including forest land, grassland,

agricultural land, and pasture land are noticeably declining (USGS, n.d.-a). This trend of vegetated

1 Chapter accepted for publication in the Journal of South Carolina Water Resources Center

7

areas being converted to commercial and urban areas is expected to continue along with population

growth and increasing primary value of the land (Sohl & Sayler, 2008) .

While socioeconomic factors typically drive these land cover changes, most often other

benefits and attributed costs are not totally accounted for, including the impacts and benefits from

ecosystems in the form of ecosystem services. Ecosystem services (ES) are processes and products

provide by an environment that affects human well-being (Millenium Ecosystem Assessment,

2005). While ES are mainly classified into four types - provisioning, regulating, supporting, and

socio-cultural ES – most often only the provisioning ecosystem services are accounted for in

economic development (Wunder, 2005). This leads to undervaluation of ecosystem resources

across different land uses, eventually leading to a degradation of ES, and ultimately producing

irreversible damage to the environment (Wunder, 2005). Declines in natural resource land cover

and associated loss of environmental services poses a significant concern to society.

In the attempt to balance economic progress and ecological sustainability, conservation

programs were developed. One approach is to provide incentives or financial support to attract

landowners to conserve all or some portion of their land. These programs are actively promoted

by the United States Department of Agriculture and Natural Resources Conservation Service

(USDA – NRCS) in the form of conservation incentive programs such as the Environmental

Quality Incentives Program (EQIP), Conservation Reserve Program (CRP), and Agricultural

Conservation Easement Program (ACEP) (Mercer, Cooley, & Hamilton, 2011). Other institutions,

such as The Nature Conservancy (TNC), South Carolina Conservation Bank, Ducks Unlimited,

and numerous local and non-profit land trust groups (Land Trust Alliance, n.d.) also promote and

support these programs.

8

Conservation programs are not new in South Carolina. For example, some landowners

allocate parcels of their land as conservation easements while others participate by developing

their land in accordance to the state conservation plans. These measures protect the ecosystems

from degradation and contribute to continuous provision of ES in the process. While these

conservation programs prevent the conversion of vegetated land to urban and developed areas,

they could also be used for improving the ES. This could be done when landowners create more

green and natural areas that contribute to habitat improvement (Barral, 2020; Chiavacci & Pindilli,

2020). In fact, news of habitat improvement in some areas has been reported (Moultrie News,

2019), where farm and forestland protection are continuously promoted through conservation

programs (South Carolina Dept of Natural Resources, 2019).

Although vast areas of land have some form of protection, these protections only cover

roughly 14% of the total area of the state (South Carolina Dept of Natural Resources, 2019). Hence,

additional landowners and farmers have yet to be engaged in conservation programs. Given the

need for enhanced conservation of ES, there is an outstanding question of why landowners and

farmers are not taking advantage of these programs? Tumpach et al. (2018) interviewed loggers

and landowners to understand the barriers for implementing forestry best management practices

in Georgia, USA. They found that landowners prioritize training as the main factor for deciding to

implement forestry best management practices; education and information campaign about the

importance of sustainable forestry should be developed (Tumpach, Dwivedi, Izlar, & Cook, 2018).

Similarly, this could also apply to South Carolina landowners to engage in conservation programs.

On the other hand, since conservation programs are expected to improve the overall quality

of the environment, this improves the ES enjoyed by the residents. While residents do not have the

direct capability to implement conservation strategies, they are typically the final recipients of the

9

ES. Support from the general public can generate significant influence for implementing

conservation strategies and managing protected areas (Calderon, Anit, Palao, & Lasco, 2012;

Thompson, 2018; J.C.P. Ureta, Lasco, Sajise, & Calderon, 2016; Weaver & Lawton, 2008). The

general public’s acceptance of conservation strategies creates social safeguards for critical

ecosystems (McNeely, 1990; Miller & Hobbs, 2002; Shafie, Mod Sah, Abdul Mutalib, & Fadzly,

2017). Furthermore, financial and material support can be generated from the public for ensuring

the sustainability of conservation programs (Bottorff, 2014; Forest Trends et al., 2008; Ingram et

al., 2014; Thompson, 2018; J.C.P. Ureta et al., 2016). Therefore, it is important to understand the

residents’ perception toward these programs. Weaver and Lawton (2008) investigated the

perception of residents in Columbia, South Carolina towards the protection of Congaree National

Park. Their results showed that a majority of the residents perceived that the national park is an

asset and that they have a responsibility to ensure that the park is protected. Furthermore, residents

also expressed that they should have an opportunity to participate in the protection of the park and

provide planning inputs (Weaver & Lawton, 2008). Although there could be a difference in the

perception towards conserving a national park as compared to other conserved land, the results

still indicate that residents would be willing to participate in protecting land that was deemed to

be an asset and contributes to their well-being. Therefore, in terms of conservation programs,

feedback from residents could provide critical insights for successful implementation.

To understand the feasibility, potential gaps, and possible strategies of implementing

conservation programs in South Carolina (SC), we elicited the knowledge, awareness, and

perception of forest landowners and residents towards conservation and conservation programs.

We focused on the landowners’ and residents’ perception as they primarily represent the ES

provider and the ES final recipient, respectively. The data collected by this study could function

10

as a baseline of the perception of both groups towards conservation program implementation.

Furthermore, this study could be used as a feedback mechanism of stakeholders to provide their

insights towards conservation programs.

Intentional efforts to incorporate stakeholders’ buy-in is one approach that is becoming

prevalent to conservation program planning as it adds a “human well-being” dimension to the

planning process. Stakeholders are any group or individual that can affect or be affected by the

ecosystem and ecosystem services (Hein et al., 2006). Analysis of perceptions and preferences is

common in business, social, and psychological studies (Printezis & Grebitus, 2018; Richard &

Pivarnik, 2020; Soley, Hu, & Vassalos, 2019). Likewise, this analysis is slowly becoming more

common in community development research and social aspects of environmental studies (Elwell,

Gelcich, Gaines, & López-Carr, 2018; Khan, Lei, Ali, Ali, & Zhao, 2019; Quintas-Soriano et al.,

2018; Ricart, Olcina, & Rico, 2018; Schattman, Ernesto Méndez, Merrill, & Zia, 2017; Tesso,

Emana, & Ketema, 2012). Furthermore, community perspectives and individual preferences are

becoming a critical part in environmental decision-making and management planning (Elwell et

al., 2018; Ouko et al., 2018; Raum, 2018). Studies have made use of stakeholder involvement for

strategically crafting and implementing conservation practices (Asah et al, 2012; Raum, 2018).

Since conservation programs directly enhance ecosystems and ES, (Díaz et al., 2015; The

Economics of Ecosystems and Biodiversity (TEEB), 2010; United Nations, 2014b), stakeholder

involvement plays a critical role in ES approaches to landscape sustainability management.

Ecosystem service-based approaches to conservation management emphasizes the direct

link between ecosystem enhancement and societal improvement. Apart from improvement to

chemical and biophysical characteristics of an ecosystem, ES approaches consider the

effectiveness of interventions and programs based on how it will benefit the stakeholders (Noe et

11

al., 2017). Although there is a growing interest in adopting an ES-based management approach

(Daily et al., 2009), it is not without challenges. Since landowners may have full control in

managing their properties, following a proposed conservation program that enhances ES provision

on the land is only a prerogative for the landowner. Therefore, approaches to attract the landowners

through incentives have become the main market-based driver (Goldman, Thompson, & Daily,

2007; Thompson, 2018; Vedel, Jacobsen, & Thorsen, 2015; Zanella, Schleyer, & Speelman, 2014).

On the other hand, since conservation program interventions are directed towards improving

ecosystems, the effects on society are usually through indirect benefits from ES. Indirect benefits

typically have no market values and are deemed free by the recipients (Wunder, 2005). This leads

to undervaluation and underappreciation of the impacts of the conservation programs to the ES

(Calderon et al., 2012; Doherty, Murphy, Hynes, & Buckley, 2014; Khan & Zhao, 2019; S. Liu,

Costanza, Farber, & Troy, 2010; J.C.P. Ureta et al., 2016). However, since ES transcend private

and political boundaries, conservation across the landscape is a prerequisite for sustainability and

continuous provision of ES. Therefore, for effective implementation of an ES-based approach,

stakeholder buy-in is an important factor (Goldman et al., 2007; Pascual et al., 2014; Thompson,

2018). Implementation of conservation programs concerns both landowners and residents as major

stakeholders. It is for these reasons that diverse stakeholder engagement may play an important

role in planning and evaluating ES strategic interventions.

On one hand, landowners are concerned with how they will directly benefit from the

program, how they can access resources for the conservation program(s), or it may even be that

farmers and landowners are not even aware of these programs (Lackstrom et al., 2018; Ricart et

al., 2018; Tumpach et al., 2018). On the other hand, residents are also concerned with whether

these programs will be effective and eventually affect their well-being; how these programs affect

12

the overall state of ES and the environment they live in; if they have enough information about

these programs; or if these programs will be acceptable to the general public (Elwell et al., 2018;

Thompson, 2018; Weaver & Lawton, 2008). These perspectives from stakeholders could help

define the most appropriate and strategic conservation programs for implementation as well as

provide information on necessary adjustments for policymaking.

However, literature and information related to understanding the knowledge, perceptions,

and acceptability of conservation programs are scarce. Moreover, there is also very little, if any,

feedback mechanism specifically coming from SC stakeholders, whether landowners or residents,

to express acceptance or contention of these programs. It becomes difficult to understand the

stakeholders’ position on these important issues. To the best of our knowledge, aside from Weaver

and Lawton (2008) and Tumpach et al. (2018), there are very few studies regarding residents’ and

landowners’ perceptions towards the environment, conservation, and conservation programs.

Therefore, the objective of this study is to elicit and analyze the residents and landowners’

knowledge, awareness, and perceptions about conservation programs. While Tumpach et al.

(2018) made a comprehensive Strengths, Weakness, Opportunities, Threats (SWOT) analysis for

landowner’s perception in Georgia, it was focused on best management practices rather than on

ecosystems and ecosystem services. Hence, this study could complement their findings in terms

of landowners’ perception towards ES conservation program. This type of stakeholder-driven

natural resource management allows for conservation programs and policies to be strategically

tailored towards addressing priority ES accounting for a wider community benefit.

Methodology

The research team used a focus group discussion workshop to elicit qualitative insights

from key participants, and a survey was conducted to ensure a broader representation of state

13

resident and landowners’ perceptions and preferences. The survey was tabulated and summarized

for a detailed, quantitative description of stakeholders’ views on these important issues.

Focus group discussion

As an initial step for developing the survey instrument, we conducted a focus group

discussion (FGD) workshop in June 2018 entitled “Conversation on Ecosystem Services Valuation

and Payment for Ecosystem Services” with different state and local agencies as key participants.

Agencies who attended the workshop include: State Government (South Carolina Department of

Health and Environmental Control (SC DHEC), SC NRCS, SC Forestry Commission, and SC

Forestry Association), Federal Government (USDA), Academia (Clemson University), and Non-

government Organizations (TNC, Conservation Voters of SC, and land trust groups). We presented

key conservation concepts, possible conservation programs, and sustainable practices that have

been adopted both nationally and globally. Furthermore, we inquired if these programs and best

practices are existing within South Carolina and if stakeholders would be interested in engaging

in these programs. Moreover, we facilitated discussions between key participants on the possibility

of improving the implementation of conservation programs across the state.

The outcome of the FGD workshop provided key inputs to design the survey questionnaire

for the primary data gathering activity, eliciting the respondents’ priority ecosystem services and

perception towards conservation programs. Furthermore, qualitative insights from key participants

were documented as perspective of institutions and agencies regarding conservation concepts and

programs.

Stakeholders’ survey

Since there is very limited information on SC stakeholders’ perception towards

conservation programs, ecosystems, and ES concepts, it is imperative for us to use primary data in

14

this study. We used a survey questionnaire, distributed to household residents and landowners by

email, through the Qualtrics electronic platform. To identify between landowners and residents,

landowners are respondents who indicated that they own a secondary property apart from the land

that they currently reside. The electronic platform was used since the majority (79%) of residents

in South Carolina have online access (U.S. Department of Commerce Census Bureau, 2019).

However, since there are still substantial numbers of residents that do not have access to the

internet, the results of this study are only representative of the 79% of the population that has

access to the internet.

A simple random sampling technique was used in the SC residents email database of

Qualtrics to collect responses of 1500 residents. On the other hand, we obtained from the focus

group workshop an email list of 2000 landowners in South Carolina. A link of the Qualtrics survey

was sent to those who were in the list as the landowner respondents.

The survey (Appendix A) had five sections: 1) introduction; 2) knowledge and awareness

towards ecosystems, ecosystem services, and conservation programs; 3) conservation infographic;

4) perception towards ecosystems, ecosystem services, and conservation programs; and 5)

respondents’ demographic profile.

Section 1 of the survey conveyed the background, main objectives, and intention of the

study. Section 2 focused on respondents’ current knowledge of environmental terminologies and

issues. This is critical information as this establishes the knowledge and awareness of the

respondents conservation concepts. Section 3 provided a comprehensive but concise explanation

of environmental terminologies and different conservation programs to ensure that respondents

have the minimum information required to answer the succeeding questions as this will elicit their

choices and decision-making criteria. Section 4 elicited the respondents’ perceptions towards the

15

conservation programs. Finally, Section 5 asked residents about demographics including age,

income bracket, household size, and length of residency in SC.

Results

The study used the insights of the FGD as inputs to the survey questionnaire, while

qualitative accounts from the workshop were used to cross reference against survey results. The

survey results were summarized descriptively to provide information on the types and distribution

of responses.

Focus group discussion results

The workshop introduced the concepts of conservation programs, ecosystem, and

ecosystem services to participants. This was done through a series of presentations of concepts as

well as through a story map accessible in this link: https://arcg.is/1i4abf.

Figure 3 Story map of the focus group discussion.

The participants agreed that conservation programs are very important. Although there

have been ongoing conservation programs in the state, such as the Environmental Quality

Incentives Program (EQIP), Wetlands Reserve Program (WRP), Conservation Reserve Program

16

(CRP), and conservation easements through the South Carolina Conservation Bank, these

programs are not fully utilized across the state. Furthermore, there have not been any studies or

evaluation(s) related to why this might be the case. The focus group participants provided expert

opinion on why conservation programs are not fully utilized by stakeholders. Workshop

participants indicated that the low implementation rate of these programs could be associated with

the fact that applications for these conservation programs are often extensive and difficult to

understand. In addition, the logistical difficulty of accessing and implementing conservation

programs is also a significant challenge as stated by landowners that are already part of these

programs. Some farmers and landowners are hesitant to participate due to the impression that their

land management will be strictly regulated. The result of the workshop provided a baseline

impression on the status of conservation programs within the state.

Survey results

In collecting the survey responses, while the total number of surveys distributed was not

disclosed by Qualtrics, the 1500 responses were met by sending out multiple batches of randomly

selected residents from their database using the simple random sampling method. Out of the 1500

accomplished responses, 72 were dropped due to missing data and presence of outliers. Therefore,

1428 responses were used in the analysis of residents’ knowledge, awareness, and perception

towards conservation. Additionally, out of the 2000 list of landowners obtained from the

landowner groups in the focus group workshop, only 228 (11%) responses were received and used

in the analysis.

Demographic profile of respondents

Table 1 shows that some of the demographic characteristics of our respondents are

comparable with the state and national data.

17

Table 1 Demographic characteristics of survey respondents

Demographic characteristic Residents Landowners SC US

Median Age 47 52 40 38

Mean length of residency 21 31

Mean Household size 3 3 3 3

Respondent gender

Male 26% 50%

Female 74% 50%

Educational attainment

Some college or associate degree 54% 34% 73% 69%

Bachelor's degree or higher 46% 66% 27% 31%

Employment status

Employed 50% 58% 56% 60%

Unemployed 24% 10% 3% 3%

Retired 24% 30% 40% 37%

Students 2% 2%

Income distribution

Less than $10,000 9% 6% 8% 6%

10k to 50k 44% 27% 40% 35%

50k to 100k 32% 32% 31% 30%

100k to 150k 11% 18% 12% 15%

more than 150k 4% 17% 9% 14%

Source: (SC and US data from United States Census Bureau 2019)

The mean age of the respondents is 47 years old for the residents and 52 years old for the

landowners, with the average number of years living in SC at 21 years and 31 years respectively.

The average household size in both groups is three persons, which is similar to the state and

national mean household size (United States Census Bureau, 2019c). While 75% percent of the

resident respondents are female and 25% are male, the landowner respondents are split evenly at

50% each. The high number of female resident respondents are not uncommon for survey-based

studies (Mulder & de Bruijne, 2019; W. G. Smith, 2008). Also, while the opportunities for female

have increased in the recent years, there is still a traditional notion that female household decision-

maker tend to be focused in household management and stay in the house (Calderon et al., 2012;

J.C.P. Ureta et al., 2016).

18

In regard to highest educational attainment, the majority of resident respondents (54%) had

some college, an associate degree, or lower, which follows the distribution in the state and national

data. On the other hand, the majority of the landowner respondents (66%) have bachelor’s degree

or higher. In terms of the employment status, both resident and landowner respondents have almost

similar distribution with the state and national census data where majority of the population are

employed. Finally, in terms of income distribution, resident respondents have a similar distribution

with state and national data while landowner respondents showed an opposite trend. Forty-seven

percent of the resident respondents have income equal or higher than the state’s median household

income of $51,015, while at least 9% of the respondents fall under the poverty threshold of $20,212

for a family of 3 people (United States Census Bureau, 2019c). On the other hand, 67% of the

landowner respondents have income equal or higher than the state’s median household income

while at least 6% falls under the poverty threshold. Overall, results show that the demographic

characteristics of the residents in this survey is comparable to the state and national statistics. This

indicates that the respondent profile are representative of the overall resident population in SC.

Understanding residents’ perceptions

Residents’ knowledge and awareness of conservation concepts

We asked a series of questions pertaining to conservation concepts and conservation

programs to assess residents’ awareness and baseline knowledge of the topic. The results are

shown in Table 2.

Table 2 Residents’ knowledge and awareness to environmental concepts.

N = 1428 Yes % No %

Familiarity to natural resource conservation 59% 41%

Familiarity to meaning of a watershed 54% 46%

Familiarity to Ecosystem Services 47% 53%

Awareness that air, water, and food come from nature 93% 7%

Awareness that different land uses affect the value of the residence 84% 16%

19

Awareness that ecosystems affect human well-being 87% 13%

Perception if healthy environment is important 97% 3%

Perception if healthy environment includes good quality of water 96% 4%

Perception if healthy environment contributes to abundance of usable water 88% 12%

Perception if healthy environment provides good quality of life in general 97% 3%

Is the term “conservation” the same with the term “preservation”? 63% 9%

Awareness about conservation programs 40% 60%

Results show that respondents understand how the environment is providing environmental

services and improves their well-being. This is evident from the high “Yes” response rate on the

awareness and perception questions, particularly from descriptive statements. However, when

asked about similar concepts using relatively technical terminology such as familiarity with the

meaning of a watershed, ecosystem services or natural resource conservation, only around half of

the respondents answered “yes” to these questions. It is interesting to note that although only 47%

of the respondents are familiar with the term “ecosystem services” yet almost everyone perceives

that a healthy environment is necessary for the provision of water and maintaining good quality of

life. This emphasizes the disconnect between the use of technical terminology and the level of

understanding of the residents about the importance of these concepts. Moreover, when asked to

differentiate between the concepts of preservation and conservation, the majority of respondents

(63%) indicated these concepts are similar. Only 9% said the two concepts are different with the

remaining 28% not able to determine if they are similar or different. Finally, when asked if they

are aware of conservation programs, only 39% said “Yes,” indicating that majority of the residents

are not aware of these programs.

We also showed them a list of different conservation programs that are currently funded

by the US Department of Agriculture (USDA). The distribution of residents that are aware about

these conservation programs within the 39% who said “Yes” are shown in Figure 4 (see Appendix

B).

20

Figure 4 Residents' awareness to conservation programs.

The low awareness of conservation programs is likely attributed to not having a direct

connection of the programs to the residents. Hence, the information about conservation programs

is not disseminated to the public. This is also reflected in anecdotal evidence from survey

respondents stating that they did not have any idea that conservation programs exist and moreover,

they do not know how to access this information. This implies that many of the respondents are

either simply not aware of conservation program initiatives implemented throughout the state, or

do not completely understand conservation programs and where to access information about them.

When inquired about if they are aware of the existence of institutions that host conservation

programs such as the South Carolina Conservation Bank, results show that only 33% know about

these institutions. This indicates that many SC residents are not aware of local and state

conservation program initiatives. While this is expected since conservation program interventions

do not have direct interaction with residents but rather more involved with landowners, exposing

the residents to conservation concepts will attract their attention and improve their awareness to

conservation. Increased information for the residents could eventually translate into more public

support on these programs.

86%72%

82% 84% 84% 84% 88%

14%28%

18% 16% 16% 16% 12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

EQIP WRP CRP FRPP ACEP HFRP GRP

Not aware Aware

21

When asked if they think it will be beneficial for the state’s overall environment and human

well-being to have conservation programs, the majority of the respondents answered “yes” with

86% and 83% distribution, respectively. Furthermore, the majority of the respondents, 90% and

92%, agree that the state should lead conservation efforts and that the public has a significant role

in conservation, respectively. Additionally, when asked about which level of government should

be responsible for managing conservation areas, 38% said that this should be a shared

responsibility between federal, state, local government, as well as the public; while 28% believe

this should be the sole responsibility of the state government. A small group (13%) said

conservation should be the responsibility of private institutions, 7% said it should be the sole

responsibility of the local government, 5% indicated the federal government, while the remaining

respondents said non-governmental organizations should have this role.

Residents’ perception and willingness to support conservation programs

The respondents were also asked about their willingness to support the conservation

programs. Results shows that 76% affirmed that they are willing to support these programs while

only 24% said they are not willing. Figure 5 (see Appendix B) shows the distribution of how people

would likely support the conservation programs. Among the 76% that are willing to support, most

(77%) will support through volunteering activities such as tree planting activities or hosting and

participating in workshops for conservation program. Some (25%) would be willing to support

through financial contribution or “in-kind” (12%) such as providing for materials and lending of

equipment. This shows potential resources that can be tapped to support conservation programs.

22

Figure 5 Distribution of kind of supports respondents are willing to make.

For the 24% that are not willing to support conservation efforts, Figure 6 (see Appendix

B) shows the reasons identified for this lack of support. The majority of the respondents (52%)

said they do not have an idea on how to support, which confirms the knowledge gap between the

public and the information about conservation programs specifically on how the public can

participate.

Figure 6 Distribution of the respondents' reasons why they are not willing to support.

0%

10%

20%

30%

40%

50%

60%

70%

80%

Financialcontribution

in-kind/material volunteeractivities

others

25% 12% 77% 6%

0%

10%

20%

30%

40%

50%

60%

Conservation isnot my

responsibility

The stateshould supportconservation

programs

Don't thinkthere's a needto maintain a

goodenvironment

No need toimprove hence

no need forsupport

I have no ideahow to support

others

11% 18% 15% 11% 52% 5%

23

Finally, we also asked respondents on their position if they would agree for the state to

fund for conservation programs using state funding. A large majority of the respondents (76%)

agreed, while very few (7%) disagree and the remaining (17%) chose not to respond. This indicates

that, if given enough information, residents could be willing to support conservation programs in

the state. While the residents do not necessarily have control over how the state funds are spent,

their willingness to support could be used as leverage to encourage representatives and

policymakers in increasing the available funds for supporting the implementation of conservation

programs.

Understanding landowners’ perspective

Landowners’ knowledge and awareness of conservation concepts

Similar to the residents, landowners were also asked a series of questions pertaining to their

knowledge of conservation concepts and conservation programs (Table 3).

Table 3 Landowners' knowledge and awareness to environmental concepts

N = 228 Yes % No %

Familiarity to natural resource conservation 83% 17%

Familiarity to meaning of a watershed 79% 21%

Familiarity to Ecosystem Services 62% 38%

Awareness that air, water, and food come from nature 94% 6%

Awareness that different land uses affect the value of the residence 92% 8%

Awareness that ecosystems affect human well-being 92% 8%

Perception if healthy environment is important 96% 4%

Perception if healthy environment includes good quality of water 94% 6%

Perception if healthy environment contributes to abundance of usable water 84% 16%

Perception if healthy environment provides good quality of life in general 95% 5%

Awareness about conservation programs 69% 31%

Likewise, landowners have high “Yes” response rate when asked if they are aware about

the effect of the environment to their well-being, and the importance of conserving the

environment. Furthermore, compared to the residents, landowners have a higher familiarity to

technical definitions of conservation concepts. While landowners mostly answered that they are

24

familiar and aware of the environmental characteristics, it is interesting to note that using the term

“Ecosystem Services” is still relatively uncommon since only 62% of the landowner respondents

answered that they are familiar to ES. This indicates that, although landowners are more familiar

with the technical jargon used in conservation concepts, effectively communicating conservation

concepts is still a high priority, particularly those concepts that are emerging and relatively new.

Furthermore, when asked if they are aware of conservation programs, majority (69%) said that

they are aware.

Landowners’ perception on conservation programs and its management

We also showed the landowners a list of federal government conservation programs to

know how many of them are familiar of these. Results in Figure 7 (see Appendix B) show that

even with the landowner respondent groups who are aware that there are conservation programs

available, the majority are still not aware of these specific listed federal programs.

Figure 7 Distribution of landowners' awareness to conservation programs.

Similar to the residents, landowners have limited information on accessing these

conservation programs. Furthermore, anecdotal evidence from the respondents’ comments

88%76%

82% 85% 85% 87% 92%

12%24%

18% 15% 15% 13% 8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

EQIP WRP CRP FRPP ACEP HFRP GRP

Not aware Aware

25

particularly said that they do not know the specifics on how to access these conservation programs.

However, when asked if they are aware of the SC Conservation Bank, majority (59%) responded

“Yes”. This indicates that landowners may be more familiar with local conservation programs such

as conservation easements rather than the federal programs.

Landowners were also asked if they think conservation programs are beneficial for the

state’s overall environment and human well-being. Eighty-nine percent of the respondents

indicated that they are beneficial for the state while 81% acknowledged that they are beneficial to

human well-being.

When asked about the appropriate conservation program managers, 85% indicated that it

should be the state that should take leadership in conserving its natural resources. Yet when asked

which institution should primarily support the conservation programs, 29% said that it should be

a shared responsibility between the federal, state, and local government. Furthermore, 26% said

that it should be a private responsibility, 18% said that it should be the state government alone,

11% prefer the federal government alone, and the rest is through non-profit organizations and local

governments. However, when asked if they think the public has a role in conservation, 91% of the

respondents answered “Yes”. This suggests that respondents know that they have a sense of

responsibility in taking care of the environment.

Landowners’ willingness to participate in conservation programs

Specifically, for the landowners, we elicited their preference if they will be willing to

support and participate in conservation programs. The majority (85%) of the landowners are

willing to support the implementation of conservation programs within the state. However, while

a substantial amount (46%) are willing to participate in conservation programs even without

26

compensation, this improves significantly (75%) when there is an option to support and get

compensated at the same time.

Finally, we elicited their perception on the effectiveness of different types of incentives to

encourage landowners to enter into conservation easement (Figure 8).

Figure 8 Perception on the effectiveness of incentives

Results show that tangible incentives, particularly financial incentives or tax credits, are

perceived to be the most effective mechanisms to encourage landowners to engage in conservation

programs. This highlights the potential of developing sustainable financing mechanisms to

improve the implementation of conservation programs across the landscape. On the other hand,

although perceived to have lower effectiveness than financial incentives, harnessing the altruistic

values and principles could still be utilized for encouraging landowners to utilize conservation

programs. However, values and principles must be rooted in proper information related to

conservation and sustainability concepts.

Finally, the landowners were asked an open-ended question about their thoughts on how

to encourage more landowners to get involved in conservation programs. The top suggestion was

to improve education about the programs and provide more information to the landowners. Some

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Financial incentives

Tax credits

Opportunity for green infrastructures.

Opportunity to preserve the area

Contribute to a better environment

Improvement to society's welfare

Extremely effective Very effective Moderately effective Slightly effective Not effective at all

27

also suggested to partner with community organizations such as local churches and clubs as venue

for disseminating the information. Additionally, some also suggested to have a proper and

transparent planning for implementing the conservation programs. A common contention among

landowners’ responses was the impression that getting involved in the conservation programs is

as if allowing the government to dictate and control what can be done in the land. Therefore,

working closely with landowners, especially by including them in the decision-making process

and in crafting the conservation plans, could improve their engagement to the program.

Discussion

This study assessed the knowledge, awareness, and perception of South Carolina

stakeholders towards conservation concepts, conservation programs, and concepts of ecosystems

and ecosystem services. A summary of survey results highlight that residents have a high

awareness and knowledge of ecosystems and ecosystem services concepts, particularly if

discussed using widely common terminologies such as nature, food, air, water, and environment.

Residents mostly agree that proper management of ecosystems and ecosystem services through

conservation programs are important. However, this affirmation declines when jargon and

technical terminology such as “watershed” and “ecosystem services” are used when

communicating with residents. Furthermore, while landowners seem to have more familiarity in

conservation concepts, the use of technical terminology, particularly “ecosystem services,”

revealed difficulty in understanding conservation concepts. However, since these are key

terminologies in conservation concepts and sustainable development, There appears to be a need

to improve stakeholder communication and information dissemination to ensure that messages

about conservation are properly relayed to stakeholders. A lack of understanding and knowledge

of key concepts reinforces the potential of information disconnect within stakeholders’ current

28

understanding of conservation concepts. This poses a potential issue where there is a

communication deficiency between the scientific community and the stakeholders that are present.

One of the ways to address this is to focus on conservation program information outreach. Using

different mediums such as infographics and video advertisements to promote conservation

concepts will attract stakeholders to be familiar with these programs. Furthermore, it is also

possible that with targeted communication and information, stakeholders can gain the knowledge

they need to make informed decisions. Since many conservation concepts uses technical jargons,

then there is a need to improve this aspect of the challenge.

Furthermore, the study also showed that, although stakeholders have high appreciation for

conservation and improvement of the environment, awareness of conservation programs is limited

both to the residents and the landowners. Specifically, federally instituted conservation programs

seem to be having difficulty in reaching the landowners. Therefore, the accessibility to information

on conservation programs and sustainable practices should be improved both for the landowners

and residents. While residents do not have a direct implementation or operational capacity for the

conservation programs, it will still be beneficial in order garner support from the public. This could

be an opportunity for conservation agencies in promoting conservation programs and strategies

that can gather support from stakeholders since there is already high awareness on the importance

of healthy environment.

Contrary to the impression of conservation managers that stakeholders are hesitant to adopt

conservation programs, the survey results show that the disconnect is likely because of insufficient

information communicated to stakeholders. In fact, the majority of landowners and residents

agreed and responded that they are willing to support conservation programs since these programs

are perceived to have a positive impact on their well-being. However, the percentage of

29

stakeholders who are aware about the specific conservation programs is low. Hence, this could be

an opportunity for improvement for promoting and implementing conservation programs.

Finally, specifically about the perception of the landowners, majority of the landowners

are willing to support and participate the conservation programs. The results show that in order to

encourage more landowners to be involved, tangible incentives such as financial compensation

and tax credits could be used as financing mechanism. However, while incentives are the best way

to encourage landowners to join the program, their values and outlook towards the importance of

the conservation concepts and ecological integrity could still be used to promote the movement.

And a substantial factor for developing values and principles is to have proper and correct

information about the subject, hence the need to improve the communication of conservation

concepts to the stakeholders.

Recommendations for future work

The use of perception surveys to evaluate the stakeholders’ knowledge, perceptions, and

preferences towards conservation concepts and programs could serve as a critical feedback

mechanism for strategizing effective creation and implementation of conservation programs.

Moreover, future work could improve this study by eliciting the perception of stakeholders that do

not have internet access. Utilizing the stakeholders’ perception to develop applied research efforts

related to improving effective information and communication appears to be most critical first

step. Furthermore, the initial insights from these surveys could be a step towards developing more

advanced economic studies such as valuation to support policy making and development of

sustainable financing mechanism for conservation. Working closely with scientists, environmental

managers and policymakers to develop strategic planning initiatives that improve the

30

implementation and success of conservation programs is important for the State’s environmental

health and overall quality of life.

31

CHAPTER TWO

USING STAKEHOLDERS’ PREFERENCE FOR ECOSYSTEMS AND ECOSYSTEM

SERVICES AS AN ECONOMIC BASIS UNDERLYING STRATEGIC CONSERVATION

PLANNING2

Introduction

Ecosystems services (ES), commonly defined as material and non-material benefits that

people receive from the environment (Millenium Ecosystem Assessment, 2005), affect the

economy and eventually improve society’s well-being. Specifically, the provision of ES directly

improve society’s well-being in five dimensions: (1) basic material for a good life, (2) freedom of

choice, (3) health, (4) good social relations, and (5) security (Millenium Ecosystem Assessment,

2005; United Nations, 2014b; Wu, 2013).

While ES improve societal well-being, their continuous provision is directly dependent on

the ecosystem’s health and integrity. This reciprocal relationship is the fundamental basis of

Social-Ecological Systems (SES) or coupled human-environment systems (CHES) (Wu, 2013).

Social-ecological systems’ components are focused on people and other organisms using the

ecosystem services as the main linkage. This complex system is not merely a summation of

“social” and “ecological” systems, as it develops numerous unique characteristics commonly

referred to as emergent properties (Cumming, 2011). Since SES are systems of people and nature,

it follows that humans should be seen as part of nature, and nature should be seen as part of society

(Berkes & Folke, 2000). The SES framework may be central in pursuing sustainability and

resiliency across the landscape. While the goal of sustainability is centered on improving human

well-being (Brundtland, 1987), this cannot be achieved without protecting ecosystems (Wu, 2013).

2 Chapter has been published in Heliyon Journal of 2020. https://doi.org/10.1016/j.heliyon.2020.e05827

32

Therefore, new methodologies that integrate both the social and ecological aspects are being

explored, such as the ES-based approach (Asah et al., 2012; Díaz et al., 2015; Raum, 2018).

The basic foundation of the ES-based approach is that human and ecological well-being

are tightly connected to the sustainable management of resources (Tallis & Polasky, 2009). Apart

from the improvement to the chemical and biophysical characteristics of an ecosystem, the ES-

based approach measures the effectiveness of interventions and programs by considering the

benefits that stakeholders derive from the ecosystem. Notably, improvement of human well-being

is a core principle for an ES approach (Millenium Ecosystem Assessment, 2005). Consequently,

scholars have focused on evaluating consumers’ preferences and welfare impact from the changes

of ES.

Improvement of ES provides a variety of societal benefits. For instance, the application of

green spaces and green infrastructures improves the urban environment while also contributing to

flood mitigation, water quality improvement, and microclimate provision. These regulating

ecosystem services contribute to human health by lowering human exposure to contaminated

floodwaters, removing toxicants, trapping contaminants, and mitigating extreme temperatures

(Summers, Smith, Fulford, & Crespo, 2018). Socio-cultural ecosystem services also provide

multiple benefits, such as therapeutic benefits and heritage benefits (Schmidt, Sachse, & Walz,

2016). Besides, since one ecosystem service typically has a synergistic effect with other ecosystem

services, the impacts of the socio-cultural ecosystem services also affect other types of ecosystem

services (Schmidt et al., 2016).

In contrast, land-use changes that favor urban expansion and industrialization negatively

affect ecosystems, resulting in degradation and decline of ecosystem services (Huang, Zhan, Yan,

Wu, & Deng, 2013; Krkoška lorencová, Harmáčková, Landová, Pártl, & Vačkář, 2016; Y. Liu, Li,

33

& Zhang, 2012; Motoshita, Ono, Finkbeiner, & Inaba, 2016). While it has a negative impact on

human well-being, the decline of the ecosystem services is being overshadowed by the potential

economic gains of these land-use changes. To assess if the ES's foregone benefit is comparable to

the economic gains, several indexes and metrics have been utilized in the literature (Leviston,

Walker, Green, & Price, 2018; Olander et al., 2018; Schmidt et al., 2016; Wainger & Mazzotta,

2011). Although these metrics provide a general understanding of ecosystem services benefits,

identifying which particular social benefit is still not commonly understood (Schmidt et al., 2016).

Other research endeavors focus on evaluating residents’ Willingness to Pay (WTP) to

support water quality improvement (Calderon et al., 2012; Doherty et al., 2014; Khan & Zhao,

2019; J.C.P. Ureta et al., 2016). A consensus across these studies is that residents have a higher

willingness to pay (WTP) for good water quality (Doherty et al., 2014; Khan et al., 2019) and

prefer water quality improvements more than water distribution (Khan & Zhao, 2019). However,

divergence exists. For example, studies at the local scale also show that habitat and recreational

ecosystem services are valued more in certain areas (Castro, Vaughn, García-Llorente, Julian, &

Atkinson, 2016). A study in the United States found that there is a homogeneous distribution of

WTP for the improvement of water quality across the nation. At the same time, it may vary across

different geographic locations for other ecosystem services (Aguilar, Obeng, & Cai, 2018).

Furthermore, residents who are willing to preserve the environmental quality within the watershed

typically relate their WTP to water quality improvement (Brox, Kumar, & Stollery, 1996).

Although literatures regarding understanding stakeholder preference are available mainly on the

topic of willingness-to-pay and welfare economics, there is limited research, particularly on

ecosystem and ecosystem service preference used for conservation planning at a state level.

Furthermore, WTP approaches are prone to large confidence intervals which gives plenty of room

34

for uncertainty (Brent, Gangadharan, Lassiter, Leroux, & Raschky, 2017). While WTP estimates

are useful information for policy-makers, it should only be one of the multiple inputs to be

considered (Brent et al., 2017). Valuation methods may provide a definitive and robust case to

consider the ecosystem services in the decision-making process, but it is essential to understand

the limitations. It does not entirely capture the full values for many non-use services, and the

estimated values are often non-transferable to other sites since no market is involved (Wainger &

Mazzotta, 2011). Hence, other approaches to decision-making need to be considered. Qualitative

accounts, multi-criteria methods, and preferential ranking analysis also provide a different

perspective in understanding people’s perception in the social and environmental context

(Goldman et al., 2007; Thompson, 2018). Since the relationship between people’s perception and

their social-environmental context is complex, this highlights the importance of considering

perception in crafting more effective and inclusive landscape management strategies (Quintas-

Soriano et al., 2018). The use of stakeholder preference and perception is effective in formulating

policies for ecosystem service and natural resource conservation (Quintas-Soriano et al., 2018) and

as a guide for modeling and management efforts (Elwell et al., 2018).

Despite the growing interest in adopting an ES-based management approach (Daily et al.,

2009), their implementation is challenging for several reasons. Land managers should have the

capacity to perform ES analyses and the statutory authority over the land to conduct these

approaches (Noe et al., 2017). Furthermore, practitioners of ES-based management approaches

also have to have the legal mandate to integrate ES in their analyses (Presnall, López-Hoffman, &

Miller, 2015). Also, even with strong statutory support, an unclear understanding of the concept

of ES among stakeholders limits the capacity to perform ES-based analyses (Sitas, Prozesky, Esler,

& Reyers, 2014). In the Southern US, since the majority of forest area is privately owned (Butler

35

& Wear, 2013; South Carolina Forestry Commission, 2015), implementation of ES is even more

challenging. For example, landowners need to voluntarily implement the intervention. Otherwise,

an incentive mechanism has to be developed to attract landowners. One way to address these

challenges is by doing a “bottom-up” stakeholder-based approach to tailor-fit programs based on

the stakeholders’ preference and perception (Ernst & van Riemsdijk, 2013; Raum, 2018; Ricart

Casadevall, 2016; Song & Hu, 2019; Zoderer, Tasser, Carver, & Tappeiner, 2019).

Stakeholders’3 perceptions play an important role in strategically selecting interventions

(Asah et al., 2012; Raum, 2018). The literature on assessing water users’ perspectives typically

focuses on large groups and intermediate consumers, such as farmers and landowners. Although

this approach has provided significant insights and advanced stakeholder involvement for selecting

interventions, the final stakeholder recipients of ES (typically household residents) are less often

consulted regarding their preference (Khan & Zhao, 2019; Pellett & Walker, 2018; Quintas-

Soriano et al., 2018; Ricart et al., 2018; Tumpach et al., 2018). Not accounting for the residents'

perspective as the final recipient of the ES could result in a misalignment in the implementation

of policies for conservation.

This study is an effort to fill this gap in the literature. Specifically, we aim to examine

South Carolina (SC) residents' preferences for what type of ecosystem and which ecosystem

service should be targeted for the implementation of conservation programs. Furthermore, we

evaluate the factors that affect their preferences.

South Carolina is selected for several reasons. First, the state of South Carolina has

abundant surface water sources. This is due to the state's geographic location, topography, and

natural land cover. Seventy percent (70%) of the state’s water source comes from the rivers and

3 Stakeholders are any group or individual that can affect or be affected by the ecosystem and ecosystem services

(Hein et al., 2006)

36

streams, while groundwater provides 30% of the SC water sources (US Environmental Protection

Agency, 2013). The surface water source is more convenient to access, resulting in a more efficient

distribution of water. Even with abundant water resources, SC is crafting water policies and plans

ensuring the continuous provision of water supply to meet with the expected demand (Harder,

Gellici, Wachob, & Pellett, 2020; Hargrove & Heyman, 2020). In 2008, South Carolina

experienced the worst drought that the state has recorded (US Environmental Protection Agency,

2013). Furthermore, the state population is projected to increase by 18% from 2010 to 2030. This

plan focuses explicitly on regulating water supply and water consumption by monitoring and

implementing regulatory programs. Moreover, as the 2014 state water plans are updated (South

Carolina Dept. of Natural Resources, 2020), water resource managers are interested in knowing

the perception of South Carolinians towards the state of the environment. Lastly, people’s

preferences can impact funding allocations for conservation programs.

Despite the importance of the state's ecosystem services, to the best of our knowledge, there

is no study that has evaluated the residents’ preference for conserving these services. Following

the previous studies that linked the residents’ preference to prioritizing water quality improvement

as an ecosystem service (Aguilar et al., 2018; Brox et al., 1996; Castro et al., 2016; Doherty et al.,

2014; Khan et al., 2019; Khan & Zhao, 2019), we hypothesized that South Carolina residents

would prefer improved water quality over the other ecosystem services examined.

However, while water supply is critically important, other aspects of the ecosystem

services such as water quality improvement could be left unchecked. Due to the continuously

changing land use-land cover (LULC) from increased urban and residential areas, water quality is

affected through an increase in non-point source pollution, unsustainable agricultural activities,

urbanization, forest degradation, and landscape fragmentation (Abas & Hashim, 2014; Camara,

37

Jamil, & Abdullah, 2019; Huang et al., 2013; Kaushal, Gold, & Mayer, 2017). Therefore, national

and state-level interventions such as the Environmental Quality Incentives Program (EQIP), the

National Water Quality Initiative (NWQI) of the United States Department of Agriculture –

Natural Resources Conservation Service, and establishment of conservation easements were

developed to encourage sustainable practices and implementing conservation interventions for

landowners.

Furthermore, while state water plans are focused on regulating water supply and demand,

the determination of values and what to measure as the value of an ecosystem are subjective

interpretations and can be arbitrary (Spangenberg & Settele, 2010). Furthermore, using economic

pricing as a key valuation neglects other ways to understand ecosystem science (Norgaard, 2010).

Therefore, using purely economic lenses does not provide a holistic understanding of ecosystems

and their services (Kosoy & Corbera, 2010). This paper looks at another perspective on the

strategic implementation of conservation programs by understanding the residents' preference as

the final recipients of the ecosystem services.

Methodology

Study site – Data collection

South Carolina lies in the Southeast Region of the US, with approximately 83,000 km2 land

area. The majority of its land use is composed of forest land (36%)4, pasture and agricultural land

(30%) (US Geological Survey (USGS) Gap Analysis Project (GAP), 2012). The state is home to

almost five million people. Manufacturing, finance, and real estate industries are the leading

4 The vast majority of the forest land (86%) is privately owned (Butler & Wear, 2013; South Carolina Forestry

Commission, 2015)

38

contributors to the state economy (US Bureau of Economic Analysis, n.d.). Nevertheless, the

agribusiness industry contributed $982 million to the state’s Gross Domestic Product (GDP).

South Carolina has four river-basin networks (Figure 9): Savannah, Edisto-Salkehatchie,

Santee, and Pee Dee. These networks are further subdivided into eight major basins (BUREAU

OF WATER, 2008). These major basins hold an intricate network of streams and rivers which

provide essential ecosystem services such as water supply, water quality regulation, recreational

activities, wildlife habitat, and hydropower provision.

Figure 9 South Carolina River Basin Networks

To understand the stakeholders’ perception towards ecosystems and their services within

the state, we surveyed 1500 households across SC using the online survey platform Qualtrics in

2019. The online survey was utilized as data collection because, as of 2017, most SC residents

(79%) have access to the internet (U.S. Department of Commerce Census Bureau, 2019). A simple

random sampling technique from the list of residents’ emails was used to select the survey

39

respondents. To ensure representation from different counties, the number of samples taken was

considered in proportion to the county population.

Furthermore, to consider the household's geographic location, the zip codes provided by

the respondents were used to calculate the centroid of the zip code area through ArcGIS. This

became a representation of the respondents’ household location. The geographic location was used

to correlate the respondents’ characteristics and the proximity of their household to nearby

environmental attributes such as stream quality and the presence of protected areas.

Survey design

The survey instrument consisted of four sections. Section 1 elicited baseline information

about the respondents’ understanding of the concepts of ecosystem and ecosystem services. This

section also elicited the respondents’ satisfaction rating towards the current state of the ecosystem

within their vicinities, such as the general impression of the streams and households’ water quality,

the quality of air, the amount of water that they can access, and the overall impression to the quality

of the environment in the area. The second section was an infographic of the terminologies and

concepts that were used throughout the survey. This ensures that respondents have a similar

understanding of the research questions. Section 3 elicits their preference to priority ecosystem

and ecosystem services. Provided with a list, respondents were asked to rank the listed ecosystem

and ecosystem services, according to their prioritization, highlighting that funds for conservation

programs are limited. The last section included questions about demographic characteristics.

The survey instrument was pre-tested with 32 residents of SC. The pre-testing evaluated

the initial knowledge and perception of the respondents towards ecosystem services and

conservation programs. Also, the pre-testing provided final inputs to the list of the commonly

known ecosystem and ecosystem services in the area resulting in a more robust questionnaire

40

specifically designed for South Carolina residents. Lastly, the pre-testing evaluated the wording,

timing, etc., of the survey instrument.

The survey instrument was reviewed and approved by the Clemson University Institutional

Review Board (IRB) to ensure that ethical guidelines on research activities involving human

subjects are followed. The IRB approval number is IRB2018 – 139.

Analysis of ranked preference

Respondents were provided a list of ecosystems and ecosystem services as their options to

choose from. The list was based on a focus group discussion workshop conducted as part of the

study's preliminary activities. Each respondent was asked to rank the options according to their

preferred prioritization, considering a limited implementation budget for conservation programs

to improve or enhance these services. This method was also done for different ecosystems to elicit

the priority ecosystems according to respondents' preferences (Table 4).

Table 4 List of ecosystems and ecosystem services for ranking

List of Ecosystems List of Ecosystem Services

• forests • water quality (water quality regulation)

• rivers/lakes • water supply (abundance of accessible water)

• farm/agricultural land • air quality (air quality regulation such as carbon

sequestration, filtering air pollution)

• wetland/marshes • wildlife and habitat conservation

• mountain • tourism and recreation (such as biking, walking, trail

hiking)

• coastal plains/beaches • heritage and cultural site importance

• ecosystems with

recreational function • hunting activities

• fishing activities

Henry Garrett’s ranking technique was utilized to analyze the overall ranked preference.

Garrett’s ranking technique is used primarily to determine the collective rank of options using a

score value (Arunkaumar et al., 2018; Dhanavandan, 2016; Sedaghat, 2011). The ranking

technique begins with estimating the percent position score of the options using the equation:

41

Percent positioni = 100 (𝑅𝑖𝑗−0.5)

𝑁𝑗 (1)

Where:

Rij = Rank given for the ith option by the jth respondent

Nj = Number of variables ranked by the jth respondent

The percent position estimated is converted through Garrett’s table (Appendix C) to

determine the total rank score of the ith option. The rank scores for each option i are added to get

the overall value of scores. Eventually, the mean value of scores is calculated by dividing the

overall rank scores by the number of respondents. The mean value of scores is ranked highest to

lowest to determine the hierarchy of options (Dhanavandan, 2016).

Equation (1) was used to all ranked attributes in the study – the rank of priority ecosystem

and the rank of priority ES. In this manner, the resulting order identifies the priority ecosystem

and ES of the respondents.

Understanding the respondents’ preference

A maximum likelihood regression analysis was used to examine the respondents'

characteristics that could have a statistically significant effect on their top-ranked options.

Furthermore, the regression analysis provides information on which among the options will

respondents likely select based on their differing characteristics. Since the nature of the dependent

variable is categorical, the likelihood model that was used is a Multinomial Logistic regression or

Multi-Logit regression (Greene, 1980).

The Multi-Logit regression is a non-linear regression that deals with multiple categorical

situations. The model assumes that the options presented to a decision-maker are mutually

exclusive, hence not correlated with each other. The model estimates the likelihood of choosing

one option over other options. Because the options among the ecosystems and ecosystem services

42

are unordered, the Multi-Logit model analyzes the primary question of “What is the respondent’s

priority ecosystem and ES among the list of options?”. The Multi-Logit regression analyzes if a

specific option is “more or less preferred” in comparison to another option. The equation of the

regression is as follows:

Pij = 𝒆

∑ 𝜶+ 𝜷𝒌𝒋𝑿𝒌𝒋𝒊𝑲𝒋=𝟏

∑ 𝒆∑ 𝜶+ 𝜷𝒌𝒋𝑿𝒌𝒋𝒊

𝑲𝒋=𝟏𝑲

𝒋=𝟏

(2)

Where Pij is the estimated likelihood of choosing the option j for respondent i, or in the

case of the study, the priority ecosystem or ES of respondent i. Furthermore, the numerator and

the denominator depict the odds ratio of the chosen option in comparison to others. With α as a

constant coefficient while βkj is a vector of coefficients corresponding to the vector of attributes

Xkji. Attribute X could be any characteristic or attributes that have a significant contribution to the

respondent’s decision. The list of attributes used in the models is summarized in Table 5.

Table 5 Summary of attributes in the Multi-Logit model

Attribute Description Levels

Endogenous variables

• Priority

ecosystem

the ecosystem which respondent

ranked as 1st priority in the ranking

analysis

1 - forest; 2 - rivers/lakes; 3 -

farm/agricultural land; 4 -

others

• Priority

ecosystem service

the ecosystem service which

respondent ranked as 1st priority in

the ranking analysis

1 - water quality; 2 - water

supply; 3 - other ES

Exogenous variables

• Satisfaction

rating to the

overall quality of

water

5-point Likert scale response to the

perceived satisfaction towards the

current water quality in the area,

reclassified into two levels

1 - satisfied; 0 - otherwise

• Satisfaction

rating to the

abundance or

amount of water

accessible to the

household

5-point Likert scale response to the

perceived satisfaction towards the

current water quality in the area,

reclassified into two levels

1 - satisfied; 0 - otherwise

• Satisfaction

rating to the

5-point Likert scale response to the

perceived satisfaction towards the 1 - satisfied; 0 - otherwise

43

overall state of

the environment

in the area

current water quality in the area,

reclassified into two levels

• Age age of the respondent year

• Income bracket overall income category of the

household

1 - less than $10,000 -

$49,999; 2 - $50,000 -

$99,999; 3 - more than

$100,000

• Distance to an

impaired stream

the proximity of the zip code centroid

to the nearest impaired stream meters

• Distance to a

good water body

the proximity of the zip code centroid

to the nearest good water body meters

• Distance to a

protected area

the proximity of the zip code centroid

to the nearest protected area meters

• Respondents’

residential region

Geographic region of the

respondents’ residence

1 – Lowcountry/coastal; 2 –

midland; 3 - upstate

The satisfaction rating and preferences towards an ecosystem or ecosystem service were

included in the exogenous variables. To simplify the categories as inputs to the regression model,

the satisfaction rating was consolidated and reclassified into a dummy variable, taking a value of

1 (satisfied) or 0 (otherwise). Respondents who answered 4 or 5 in their satisfaction rating was

reclassified into 1, while the other ratings were classified into 0.

Following previous studies linking the demographic factors and its influence on

environmental values and preferences (Abdul-Wahab & Abdo, 2010; Leviston et al., 2018;

Mangiafico, Obropta, & Rossi-Griffin, 2012; Olander et al., 2018), demographic variables are

included in the model. Furthermore, socio-economic characteristics are typical factors used in

evaluating decision-making as this constitutes constraint attributes to respondents. This is typical

to valuation and stakeholder involvement studies (Mangiafico et al., 2012; Marsh, 2014; Seriño et

al., 2017; Small, Munday, & Durance, 2017; Soley et al., 2019; J.C.P. Ureta et al., 2016).

Proximity to monitored ecosystems was included to represent a possible distance-effect of

the quality of these ecosystems to the preference of the respondents. Monitored ecosystems are

44

ecosystems that are regularly monitored and managed by authorities or landowners as indicators

for environmental health. For this study, we focused on impaired streams - streams that did not

meet the water quality standards and at least not open for public access due to water quality issues;

water bodies such as lakes, large rivers, and ponds that are evaluated as with good quality

(BUREAU OF WATER, 2008, 2011; South Carolina Department of Health and Environmental

Control, 2018); and protected areas - public and privately protected lands which were classified

by US Geological Survey (USGS) through the Protected Area Database of the United States (PAD-

US) (US Geological Survey (USGS) Gap Analysis Project (GAP), 2012) and a privately monitored

dataset of The Nature Conservancy (TNC) (personal communication, 2019) in South Carolina.

The proximity from monitored ecosystems could affect the respondent’s preference since areas

that could provide prime ecosystem services may not be equally distributed across the landscape

(Lin et al., 2019; Watts et al., 2017). The proximities affect the stakeholders’ preference as

feedback of the impression of the quality of the nearby ecosystem (Weaver & Lawton, 2008),

while the quality of the ecosystems can be associated with possible interventions.

Assessing the satisfaction rating of respondents

The respondents’ impression of the general state of their environment was also elicited

using a 5-point Likert scale satisfaction rating (1 being the lowest and 5 being the highest). Survey

participants were asked four general questions about aspects of the environment: (1) satisfaction

with the overall quality of water, (2) satisfaction with the abundance or amount of water accessible

to their household, (3) satisfaction with the quality of air within their area, and (4) satisfaction with

the overall state of the environment in their area. This question could serve as a feedback

mechanism for conservation managers and professionals to understand how residents perceive the

current state of the ecosystem and ecosystem services. This could indicate their awareness on the

45

state of the environment and influence their preference for deciding which ecosystem and

ecosystem services should be prioritized.

Since the respondents' satisfaction rating is highly localized, for visualization purposes, the

satisfaction rating of each respondent was averaged per county to represent the overall mean

satisfaction rating within the county. This captures the heterogeneity of the respondents’

perceptions across the state. Furthermore, the county satisfaction ratings' median was utilized to

measure the central tendency of the overall satisfaction per environmental attribute.

Results and Discussion

Demographic Characteristics

The demographic characteristics of the sample are reported in Table 6. The respondent

demographics were compared to the state and national statistics to determine if the characteristics

are representative of the population.

Table 6 Summary of the respondents’ demographic profile

Demographic characteristic Study SC US

Median Age 47.3 39.7 38.2 Mean length of residency 22

Mean Household size 2.77 2.57 2.63 Respondent gender

Male 25%

Female 75%

Educational attainment

Less than high school graduate 4%

High school graduate (includes equivalency) 23%

Some college or associate degree 38%

Bachelor's degree or higher 35% 27% 31%

Employment status

Employed 47% 56% 60%

Unemployed 25% 3% 3%

Retired 25% 40% 37%

Students 3%

Income distribution

Less than $10,000 9% 8% 6%

46

10k to 50k 44% 40% 35%

50k to 100k 33% 31% 30%

100k to 150k 11% 12% 15%

more than 150k 5% 9% 14%

Source: (United States Census Bureau, 2019c)

Results show that, in terms of educational attainment, most of the respondents have some

college degree. Furthermore, the number of respondents with a bachelor’s degree or higher

resembles the statistics of the state and national population. In terms of annual household income,

the sampling distribution is closely similar to the state and national household income distribution.

Overall, the results of the demographic characteristics indicate that the sampled respondents

represent the demographic characteristics of the population.

The high frequency of unemployed respondents is not uncommon in online surveys since

they can use online surveys as an extra income source (Ford, 2017; S. M. Smith, Roster, Golden,

& Albaum, 2016). Furthermore, the gender imbalance of respondents is a common occurrence

particularly in survey-based studies, since female household decision-makers tend to stay and

manages the household (Calderon et al., 2012; J.C.P. Ureta et al., 2016; Julie Carl P. Ureta, Lasco,

Sajise, & Calderon, 2014). Moreover, studies showed that the participation rate of female

respondents is higher for mail-in and online platforms due to the differences of female and male

values operating in a gendered online environment (Mulder & de Bruijne, 2019; W. G. Smith,

2008).

Residents’ impression of the current state of the environment

The results of the satisfaction ratings are reported in Table 7 (see Appendix D, E, F, G).

Results showed that survey participants have the highest satisfaction rating in water supply

characteristic followed by the air quality, while the water quality characteristic and the overall

quality of the environment yielded the lowest rating with a mean rating that is not significantly

47

different from each other. While it is not clear whether there is a connection between the water

quality and the perception of the overall quality of the environment, this merits further

investigation to understand the driving variables of their satisfaction rating.

Furthermore, the mean satisfaction rating by county was mapped in Figure 10, where the

maps visualized the residents’ satisfaction rating for each of the environmental characteristics.

Dark green color indicates a higher satisfaction rating, while lighter green color indicates a lower

satisfaction rating. Colors ranging from yellow, orange, and red indicate a range from neither

satisfied nor dissatisfied, moderately dissatisfied, and extremely dissatisfied, respectively.

Table 7 Summary of residents' satisfaction rating

Satisfaction rating (1 - lowest, 5 - highest) Mean t-test

Attribute

Extremely

dissatisfied

(1)

Somewhat

dissatisfied

(2)

Neither

satisfied

nor

dissatisfied

(3)

Somewhat

satisfied

(4)

Extremely

satisfied

(5)

WQ WS AQ

Water

quality

(WQ)

63

(4%)

169

(11%)

221

(14%)

634

(41%)

468

(30%) 3.9

Water

supply

(WS)

30

(2%)

49

(3%)

157

(10%)

447

(29%)

872

(56%) 4.3 0.000

Air

quality

(AQ)

30

(2%)

109

(7%)

216

(14%)

654

(42%)

546

(35%) 4.1 0.000 0.000

Overall

quality of

the

environme

nt

42

(3%)

157

(10%)

258

(17%)

726

(47%)

372

(24%) 3.8 0.107 0.000 0.000

48

(a)

(b)

(c)

(d)

Figure 10 Geographic distribution of satisfaction rating per county by environmental characteristics.

Figure 10a shows the mean satisfaction rating on the overall state of the environment; Figure 10b shows the mean

satisfaction rating on water quality; Figure 10c shows the mean satisfaction rating on water supply; Figure 10d

shows the mean satisfaction rating on air quality.

Figure 10 shows that two counties, Marlboro and Saluda, rated relatively low in the overall

quality of the environment and the water quality. The dissatisfied rating for water quality in Saluda

county could be due to a report where the maximum contaminant level of total trihalomethanes

(TTHM) exceeded the threshold (Saluda County Water and Sewer Authority, 2019). Because the

survey was conducted near the period when this was reported to the public, this incident could

have affected the residents’ perception.

Although satisfaction ratings are not cardinal values, the result indicates that SC residents

are satisfied with the amount of water they can access and the quality of air within their area. On

the other hand, while the perceived satisfaction with water quality and overall quality of the

49

environment is lower than the other two characteristics, this could serve as a baseline on the

residents' perception. Therefore, future interventions can use these baseline satisfaction ratings to

validate the program's effectiveness or further investigate possible issues and opportunities that

could affect the residents’ satisfaction.

Assessing the residents’ preference towards priority ecosystem service and ecosystem

Analysis of residents’ preference to priority ecosystem service for a conservation program

targeting

Results of the Garrett ranking analysis (Appendix H) are shown in Figure 11. Using the

mean value of ranking scores, the results show that residents prioritize the conservation of water-

related ecosystem services, particularly water quality. On the other hand, the least priorities are

hunting and fishing. The results of the ecosystem service ranking indicate that stakeholders

recognize the need for improving the water quality in the state.

Figure 11. The rank of Ecosystem Service preference using “mean value of scores” from Garrett ranking analysis

Another notable result from the rank analysis is the rank between “air quality” and “wildlife

and habitat conservation.” Although, as reflected in the satisfaction rating, respondents seem to be

pleased with the state of air quality, it is also almost tied up with wildlife and habitat conservation.

This goes to show that SC residents also place a high priority on the conservation of wildlife. One

possible reason for this observation could be a socio-cultural attribution of wildlife-associated

recreational activities in SC. This can also be commonly observed particularly in the southern

50

region of the United States. Since wildlife-associated recreation generates economic benefits for

the state of SC (Willis & Straka, 2016), this plays an important influence on the prioritization

preference of the residents.

Since the rank analysis identified water quality as the priority ecosystem service, we

analyzed the possible factors which lead to this preference. Using the Multi-Logit model, we

compared respondents' likelihood to choose water quality over water supply and other “non-water

related” ES.

Table 8 Multi-Logit regression5 of resident’s priority ecosystem service

Predictor

vs. Water Supply vs. other ES

Coef

(SE)

Relative

risk

ratio

Coef

(SE)

Relative

risk

ratio

Intercept -1.882***

(0.40)

0.15 -0.502^

(0.28)

0.61

Satisfaction rating to water quality (satisfied) 0.620*

(0.24)

1.86 0.326*

(0.16)

1.38

Satisfaction rating to water supply (satisfied) -0.908***

(0.27)

0.40 -0.034

(0.20)

0.97

Satisfaction rating to overall environmental quality

(satisfied)

0.002

(0.22)

1.00 -0.117

(0.15)

0.89

Age 0.003

(0.01)

1.00 -0.014***

(0.00)

0.99

Income $50,000 - $99,999 0.182

(0.20)

1.20 -0.206^

(0.14)

0.81

Income more than $100,000 -0.082

(0.26)

0.92 -1.013***

(0.22)

0.36

Distance to an impaired stream -0.003

(0.07)

1.00 0.170**

(0.05)

1.18

Distance to a good water body 0.053

(0.09)

1.05 0.015

(0.06)

1.02

Residents from the midland region -0.086

(0.22)

0.92 0.107

(0.15)

1.11

Residents from the upstate region 0.222

(0.23)

1.25 0.319^

(0.16)

1.38

5 The Multi-Logit regression coefficient shows the log-odds ratio while the relative risk ratio is the probability

associated to the likelihood of the respondent’s choice considering the independent variable as the respondent’s

characteristic. A value of 1 means that there is no change, hence the respondents are indifferent between the

alternative and the baseline. A RR ratio greater than 1 represents that respondents have higher likelihood to choose

the alternative compared to the baseline.

The Multi-Logit regression model was ran in the R Studio software using the “mlogit” package.

51

Likelihood ratio test : chisq = 77.603 (p.value = 9.9815e-09) McFadden R^2: 0.03

*** pval < 0.001 ** pval < 0.01

* pval < 0.05

^ pval < 0.10

The model evaluated the respondents’ likely choice of priority ecosystem service between

the baseline priority ES - water quality - and two other alternatives: water supply and other ES.

Table 8 shows the result of the multinomial logit regression displaying the factors affecting the

respondent’s preference and the probability of the respondent to choose between the baseline as

compared to the alternative.

Likelihood of choosing water quality vs. water supply as the preferred priority ecosystem service

Results in Table 8 show that the satisfaction ratings towards water quality and water supply

are likely to affect residents' preference. Notably, residents who are satisfied with their current

water quality are 86% more likely to prioritize water supply. On the other hand, residents who are

satisfied with their water supply are 60% more likely to prioritize water quality as the target for

conservation programs. This shows that residents’ prioritization towards water quality regulation

as ES, although more preferred by respondents, does not mean that water supply should not be

prioritized at all. Water quality regulation and water supply provision, although different

ecosystem services, are usually dealt with and managed together (Bai, Ochuodho, & Yang, 2019;

Cosgrove & Loucks, 2015; Vigerstol & Aukema, 2011).

Likelihood of choosing water quality vs. other non-water related ES as preferred priority

ecosystem service

Comparing the resident’s preference between water quality and other ES showed more

variables affecting their choices, namely: satisfaction rating to water quality, socio-economic

factors such as age and income, proximity to the nearest impaired stream, and if residents’

household is located in the upstate region.

52

Similar to the water supply, respondents that are satisfied with the quality of water are 38%

more likely to prioritize other ES. This could imply that only when respondents are satisfied with

water quality will they be more likely to prioritize other ES. This follows the results of previous

studies showing that residents prioritize the improvement of water quality (Aguilar et al., 2018;

Brox et al., 1996; Calderon et al., 2012; Castro et al., 2016; Doherty et al., 2014; Khan et al., 2019;

Khan & Zhao, 2019).

Meanwhile, socio-economic covariates suggest that older respondents have a higher

likelihood to prioritize water quality. Particularly, as respondents increase their age by a year, the

likelihood that they will choose water quality as compared to other ES increases by 1%. This could

possibly be associated with house ownership. Older respondents are typically homeowners (70%

of the respondents), where access to adequate water quality is an essential component in owning a

house in a specific area.

Furthermore, in terms of income levels, results show that households with higher income

levels are more likely to prioritize water quality than other ES. Particularly, households with an

annual income of $50,000 to $99,999 are 19% more likely to prioritize water quality as compared

to households with income lower than $50,000. Moreover, households with an annual income of

more than $100,000 are 64% more likely to prioritize water quality as compared to households

with income lower than $50,000. This could be associated with the cost of accessing a good quality

of water. In recent years, households install filtration systems or simply buy bottled water to ensure

high water quality for consumption (Quick, 2018). Households with income higher than the state’s

mean household income of $72,000 (SC Department of Employment and Workforce, 2018; United

States Census Bureau, 2018) implies more capable of installing filtration systems while the other

less expensive alternative is to buy bottled water. Therefore, an improvement in the water quality

53

could decrease these costs for households. In any case, the income variable showed that water

quality is more likely to be prioritized by residents as compared to other non-water related

ecosystem services.

In terms of the proximity to monitored ecosystems, only the distance to impaired streams

showed a statistically significant effect. In this case, a 1-kilometer increase in distance between

the respondent’s household from the nearest impaired stream implies that these respondents are

18% more likely to choose other ES to be prioritized rather than water quality. This could be

because respondents living farther from an impaired stream do not see or are not aware of an

impaired stream's negative impact. Hence, the likelihood of prioritizing water quality over other

ES also decreases.

Residents living in the upstate region are 38% more likely to prioritize other ES compared

to those in the Lowcountry or coastal areas. This could be attributed to the satisfaction rating of

the upstate residents to water quality. Overall, 87% of the respondents from the upstate gave a

satisfactory rating to the water quality, while 85% for the Lowcountry. Since more residents in the

upstate are satisfied with the water quality, this could be the reason why they are more likely to

choose other ES as compared to Lowcountry/coastal residents.

Overall, the result for the intercepts in both comparisons showed to be statistically

significant favoring water quality. This indicates that suppose all other factors are constant,

respondents are more likely to prioritize water quality than water supply or other ES.

Analysis of residents’ preference to priority ecosystem for conservation program intervention

As with the ecosystem service preference analysis, we analyzed respondents' preference

towards prioritization of the ecosystem. Similarly, understanding these preferences towards

priority ecosystems can narrow the appropriate conservation program recommendation for

54

targeting the preferred ecosystem service. As with the ES ranking analysis, the same methodology

was used for the priority ecosystem (Appendix I), and the result of the rank analysis is shown in

Figure 12.

Figure 12. The rank of Ecosystem preference using “mean value of scores” from Garrett ranking analysis

The hierarchy showed that the forest ecosystem is the main priority for respondents. The

analysis also indicated a very small difference in preferences between rivers/lakes and

farm/agricultural land. Despite the tight rank score difference of the next best alternatives, it is still

clear that the top priority ecosystem is directly related to the improvement of water-related

ecosystem services. This result was consistent with the stakeholders’ preference towards the

priority ecosystem service discussed in the previous section.

Table 9 Multi-Logit regression of resident’s priority ecosystem

Predictor

vs. River vs. Agri vs. others

Coef

(SE)

Relative

risk

ratio

Coef

(SE)

Relative

risk

ratio

Coef

(SE)

Relative

risk

ratio

Intercept -1.585***

(0.37)

0.20 -0.867*

(0.34)

0.42 -0.410

(0.32)

0.66

Satisfaction rating to water

quality (satisfied)

-0.060

(0.20)

0.94 -0.200

(0.18)

0.82 0.120

(0.19)

1.13

Satisfaction rating to water

supply (satisfied)

0.352

(0.25)

1.42 0.737**

(0.23)

2.09 0.287

(0.23)

1.33

Satisfaction rating to overall

environmental quality

(satisfied)

0.083

(0.20)

1.09 -0.175

(0.18)

0.84 0.055

(0.18)

1.06

Age 0.017*** 1.02 0.011* 1.01 0.015** 1.01

55

(0.00) (0.00) (0.00)

Income $50,000 - $99,999 -0.255

(0.17)

1.29 0.079

(0.16)

1.08 0.017

(0.16)

1.02

Income more than $100,000 -0.262

(0.24)

1.30 0.046

(0.23)

1.05 0.378

(0.22)

1.46

Distance to an impaired stream 0.038

(0.07)

1.04 0.059

(0.06)

1.06 0.047

(0.06)

1.05

Distance to a good water body 0.023

(0.08)

1.02 0.126^

(0.07)

1.13 -0.026

(0.07)

0.97

Residents from the midland

region

0.148

(0.20)

1.16 -0.473**

(0.18)

0.62 -0.816***

(0.18)

0.44

Residents from the upstate

region

0.145

(0.21)

1.16 -0.221

(0.19)

0.80 -0.724***

(0.19)

0.49

Likelihood ratio test : chisq = 114.78 (p.value = 5.69e-11) McFadden R^2: 0.03 *** pval < 0.001

** pval < 0.01

* pval < 0.05

^ pval < 0.10

The results of the Multi-Logit regression for the priority ecosystem preference is shown in

Table 9. We used “forest” as the baseline while the river ecosystem, agriculture ecosystem, and

other ecosystems were the alternatives.

Among all the covariates in the results shown in Table 9, only “age” showed a statistically

significant effect across all ecosystem comparison, indicating that younger respondents are more

likely to prioritize the forest ecosystem for conservation. This could be related to SC residents'

high involvement in outdoor activities, particularly for young and middle-aged residents. Outdoor

activities, including hunting, recreational fishing, and water recreation activities, substantially

contribute to the state’s economy (Willis & Straka, 2016). It was claimed that, on average, SC

residents participate in fishing and hunting more than the average American (Outdoor Industry

Association, 2019). Conservation of the forest ecosystem maintains the trails, the quality of rivers

and streams, and wildlife habitat, making it conducive to outdoor activities.

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Likelihood of choosing forest ecosystem vs. river ecosystem as the preferred priority ecosystem

Results presented in Table 9 show that apart from the respondent's age and the intercept,

non among the other variables that we have investigated showed statistically significant evidence

that residents prioritize the forest ecosystem compared to the river ecosystem. However, the

intercept indicates that, if all variables are held constant, residents are 80% more likely to prioritize

forest ecosystems for conservation programs as compared to the river ecosystem.

Likelihood of choosing forest ecosystem vs. agricultural ecosystem as the preferred priority

ecosystem

Since one of the major beneficiaries of ecosystem services is agriculture, we also compared

the respondents’ prioritization between forest ecosystems and agroecosystems. Agriculture is also

the third-ranked priority ecosystem in the earlier rank analysis in Figure 12.

Results in Table 9 show that respondents who are primarily satisfied with the current water

supply are 109% more likely to choose the agriculture ecosystem than the forest ecosystem to be

prioritized. Residents’ perception of the abundance of water in SC could be why they choose

agriculture activities. Residents may believe there is enough water for crop production in the state.

In terms of the distance to monitored ecosystems, results in Table 9 showed that as the

distance of the center of the household’s zip code goes farther from a good water body, the

respondent is more likely to choose the agroecosystem the priority ecosystem to be conserved by

13%. This result could be attributed to SC residents preferring agricultural land to forest land.

Mainly if they are located in an agriculturally dominated area or agriculture is a significant income

source in their household, such as in the midland region of SC. South Carolina has historically

been dependent on natural resources, including agriculture, for its economic growth (Willis &

Straka, 2016). However, while urbanization and industrial areas continue to develop, the

agriculture industry continues to decline. In fact, the GDP contribution from farms in 1997 only

57

amounts to 0.76% and continues to decline, amounting to 0.30% in 2017 (US Bureau of Economic

Analysis, n.d.). However, around 14% of the land is still classified as agricultural (US Geological

Survey (USGS) Gap Analysis Project (GAP), 2012); hence, this shows that a substantial amount

of households are heavily dependent on agriculture. Respondents under these conditions tend to

prioritize the improvement of the agroecosystem rather than the forest ecosystem.

On the other hand, respondents residing in the midland region are 38% more likely to

prioritize the forest ecosystem as compared to those who reside in the Lowcountry. The midland

region showed a low satisfaction rating for water quality relative to the other regions (Figure 10b).

Therefore, since enhanced forest management is attributed to an improvement in water quality

(Aguilar et al., 2018), the urgency from the residents’ satisfaction rating likely contributes to their

preference for prioritizing the forest ecosystem for conservation.

Lastly, the intercept also shows that holding all other factors as constant, residents are more

likely to prioritize forest ecosystems by 58% as compared to the agriculture ecosystem.

Likelihood of choosing forest ecosystem vs. “other ecosystems” as preferred priority ecosystem

In comparison to “other ecosystems,” results in Table 9 revealed that the residents'

geographic region indicates statistically significant evidence that it affects the respondents'

preference.

Residents from both midland and the upstate are 51% to 56% more likely to choose the

forest ecosystem for conservation as compared to residents from the Lowcountry. While the

midland residents' preference could be attributed to their satisfaction rating to water quality, the

upstate’s preference could be attributed to the land cover. Since the topography of the upstate is

hilly and mountainous, the majority of the land cover classified as forested area are in this region

(US Geological Survey (USGS) Gap Analysis Project (GAP), 2012). Therefore, upstate residents

58

have better familiarity with the ecosystem and ecosystem services of the forest which benefits

them. Hence, they choose to prioritize the forest ecosystem.

Overall, the results reinforce the rank analysis in which the residents of SC prefer to

prioritize forest ecosystems for conservation compared to other ecosystems. Essentially,

respondents to our survey revere to prioritize the forest ecosystem because they are aware that it

is the main source of the primary ecosystem services in SC which directly benefits them.

Summary and Conclusion

This study examined the priorities for conservation of ecosystems and ecosystem services

for residents in South Carolina, USA. Since residents are typically the final recipients of ecosystem

services, identification of priority ecosystem and ecosystem services from the public’s outlook

could help in the strategic implementation of conservation programs. Nevertheless, to the best of

our knowledge, no study has previously investigated SC residents' preference regarding ES.

Results showed that SC residents are likely to prioritize water-related ecosystem services,

particularly the improvement to water quality regulation, while their least priorities are fishing and

hunting. Although South Carolina residents are actively involved in fishing, hunting, and outdoor

activities, water quality improvement still poses to be their top priority since water quality

improvement also benefits other ecosystem services, including fishing and other outdoor activities.

Similarly, this was also reflected in the respondents' mean satisfaction rating through their general

impression of the current state of the environment in SC. The satisfaction rating to the water quality

and the impression of the overall quality of the environment scored lowest as compared to water

supply and air quality. While further investigation is still needed to determine the specific reason

why this is the case, the results of this study could be used as a baseline for monitoring these

characteristics.

59

Furthermore, these results are consistent with the residents’ preference to prioritize water

quality regulation as the primary ecosystem service for conservation program targeting. However,

their preferences towards water quality improvement do not discredit the importance of

maintaining the continuous water supply provision, as was evident in the maximum likelihood

analysis. Most covariates did not yield statistically significant evidence when comparing water

quality and water supply as the priority ecosystem service. Therefore, as state resource managers

continually update their water plans, including monitoring systems for water quality improvement

would ensure that they address the challenge of meeting the water demand while also meeting the

public’s satisfaction standards for water quality.

In terms of ecosystem preference, respondents to our survey indicated that the forest

ecosystem is the priority ecosystem to be conserved. The reasons for this preference also align

with their ecosystem service preference. Respondents are aware of the forest ecosystem's direct

linkage to water-related ecosystem services; therefore, they opt to choose to conserve the

ecosystem that also enhances their primary priority ecosystem service. Thus, in planning for

conservation interventions, prioritizing the conservation programs for the forested land would reap

more support and possible participation from the public.

The prioritization ranking of SC residents also revealed their preferences towards the

primary ecosystem and ecosystem service for conservation. Apart from the satisfaction ratings,

socio-economic factors such as age and income also showed statistical evidence that affects the

respondents’ prioritization. Also, proximities to monitored ecosystems revealed to have a

significant contribution in evaluating respondents’ preferences. The regression result using the

proximity of monitored ecosystems also showed that the quality of these ecosystems affects the

residents’ perception and prioritization criteria. For instance, residents who live farther from an

60

impaired stream do not see the urgency of an improved water body hence will prioritize other

ecosystem services more than water quality regulation.

On the other hand, those who live in agriculture-dependent areas and near a good water

body will prioritize agriculture ecosystem rather than forest ecosystems because of the availability

of water that could be used for irrigation purposes. Furthermore, the geographic region of the

respondents showed a statistically significant contribution affecting their preference. Since

geographic regions have different landscape characteristics such as topography and land cover,

this could also affect the residents’ preference for conservation. Therefore, the results showed that

perception and impressions of nearby ecosystems and their geographic location affect their

preferences and prioritization. This analysis could be important in targeting the stakeholders that

could be involved in supporting the conservation programs. For instance, since younger residents

and residents with higher income are keen on forest conservation, designing sustainable financing

mechanisms or user-fee mechanisms could be tailor-fitted to this group. Knowing the residents’

priority ecosystem and ecosystem service for conservation is an essential initial step for conducting

a WTP study for conservation planning activities and as an economic basis for developing

sustainable financing mechanisms that will support conservation programs.

The use of SC residents’ perception, including satisfaction rating, to measure the public's

general impression towards the environment served as a feedback mechanism. Ensuring that the

public’s satisfaction standards are met translates into public support, hence could increase the

potential funding support for conservation programs. Understanding the results from their

perception can draw up insights for crafting strategic implementation of conservation programs

and further conservation studies. For instance, in 2013, in addressing the water supply problem,

the state tapped the residents’ ability to promote the efficient use of water through the

61

“WaterSense” program (US Environmental Protection Agency, 2013). The program encouraged

residents to install WaterSense labeled products to ensure that their households are using water-

saving technologies. The program was advertised and popularized by the “Every Drop Counts”

campaign of the state, which led to a savings of 677 million gallons of water annually (US

Environmental Protection Agency, 2013). This program proved that residents’ participation and

preferences could improve the implementation of conservation programs. Therefore, the results of

this study could provide important information on implementing conservation programs,

particularly in focusing on water quality and the forest ecosystem.

As the state water plans are continuously being updated by the state agencies and the South

Carolina Water Resources Center (SCWRC) to ensure that there is enough supply of water for

everyone, this study showed that there should also be a focus on the water quality regulation and

ecosystem conservation, particularly towards the forested land. Picking up from the results of this

study, further research endeavors focusing on water-related ecosystem services in SC could

provide better assessment and information about their conservation program priorities.

Furthermore, knowing the stakeholders' priority ecosystem and ecosystem services can be used for

designing specific valuation studies.

Since the study was focused on residents as the main stakeholder, further research will be

to look at other stakeholders’ perspectives such as farmers, landowners, tourists, and businesses,

which could provide more insights on the feasibility of implementing conservation programs.

Also, since the study was conducted on an online platform, the results of this study are limited to

inference regarding only residents with access to the internet. Although most residents across the

state have internet access, a substantial number of residents are still without online access.

Therefore, it is worth pursuing to examine the preferences of non-internet users on the matter.

62

Moreover, while the scale of the study focuses only on SC residents, it will be interesting for future

research to compare the residents’ preferences across different states or regions. This comparison

could provide a more comprehensive assessment of the decision-making factors that affect an

individual’s preference to prioritize an ecosystem or ecosystem service for conservation. Finally,

in pursuing sustainability as defined in the World Commission on Environment and Development

(WCED), future research and ES approaches should include a more diverse notion of social-

ecological systems by making it centered towards the stakeholder while not compromising the

ecosystem integrity. Therefore, future managers can draw insights from the results of this study to

craft strategic implementation of conservation programs by incorporating the residents' preference.

63

CHAPTER THREE

QUANTIFYING THE LANDSCAPE’S ECOLOGICAL BENEFITS: AN ANALYSIS OF THE

EFFECT OF LAND COVER CHANGE ON ECOSYSTEM SERVICES6

Introduction

Improvements in human well-being and landscape sustainability heavily depend on the

continuous provision of ecosystem services (ES). These services are direct and indirect benefits

that humans receive from ecosystems (Millenium Ecosystem Assessment, 2005). Different

ecosystems provide a wide array of ES, including supporting services (e.g., carbon cycle, nutrient

cycle, and water cycle), provisioning services (e.g., food, water, and raw materials), regulating

services (e.g., climate regulation, water filtration, and storm protection from forests and wetlands),

and socio-cultural services (e.g., traditions and nature-based recreational activities). However,

despite these multiple benefits, ecosystems are under constant threat of degradation, primarily

because of climate change and land-use change (Hoyer & Chang, 2014; Kindu, Schneider,

Teketay, & Knoke, 2016). For example, freshwater ecosystems are among the most affected and

extensively altered ecosystems on earth (Carpenter, Stanley, & Vander Zanden, 2011; Millenium

Ecosystem Assessment, 2005) as a result of increasing pressure from land conversion.

Land use change is a major driver of climate change across the world, but it can be managed

at a local or regional scale when ecosystem services are considered. However, land use-land cover

changes are often in conflict between two opposing models - economic expansion and ecological

conservation (Quintas-Soriano, Castro, Castro, & García-Llorente, 2016). Oftentimes, one is

favored over the other resulting in imbalanced resource management, causing a negative effect to

either aspect of development – economic or ecological. For example, agricultural and forest lands

near urban areas and industrialized complexes are prioritized for intense development for their

6 Chapter has been published in the Journal of Land. https://doi.org/10.3390/land10010021

64

high value for residential areas and urban expansion. This intensified development could result in

numerous ecological issues such as habitat fragmentation and biodiversity losses (Foley, 2005;

Lawler et al., 2014), changes in carbon balance and nutrient flows (Kreuter, Harris, Matlock, &

Lacey, 2001; Krkoška lorencová et al., 2016), landscape and water quality degradation (Hoyer &

Chang, 2014; Lautenbach, Kugel, Lausch, & Seppelt, 2011), and reduced protection from extreme

events (Murty et al., 2014; Seriño et al., 2017; Tõnisson et al., 2008). To balance economic

expansion and ecological conservation, the adoption of practices that focus on sustainable land

management (Abram et al., 2014; Quintas-Soriano et al., 2016) are important to provide both

economic and ecological benefits, aiding in climate change mitigation (Van Reeth, 2013; Wu,

2013).

The planting of cover crops in intensive agriculture systems is one example of sustainable

land management in the United States. Cover crops deliver significant benefits for soil and water

quality by providing soil cover when cash crops are not in season (Kaspar & Singer, 2011). There

are myriad ecological benefits that can be gained from implementation, including reduction in

nitrogen and topsoil leaching, increased water infiltration, and managing soil temperature

(Hoorman, Islam, Sundermeier, & Reeder, 2009). The reduction in topsoil loss and the use of

legumes that fix nitrogen often help reduce fertilizer inputs and reduce costs (Gabriel, Garrido, &

Quemada, 2013; Mase, Gramig, & Prokopy, 2017; Reeves, 1994). Furthermore, cover crops can

build soil organic matter; which is crucial to sustaining microbial activity and, ultimately, a

sustainable agriculture system (Fageria, 2012; Hobbs, 2007). Increasing soil health and decreasing

synthetic inputs can reduce the negative impact large scale agriculture has on water quality.

Combining no-till agriculture with cover crops may even yield more profit for farmers than

65

conventional agriculture systems (Pittelkow et al., 2015), and this type of operation closely mimics

natural systems and increases resilience (Hoorman et al., 2009).

Unfortunately, the perception that implementing cover crops can be a significant added

cost for many farmers has resulted in implementation among only around 5% of farmers in the

United States (Clay, Perkins, Motallebi, Plastina, & Farmaha, 2020; Dunn et al., 2016). Most of

the time, farmers do not know or understand how using these conservation practices can improve

productivity and monetary returns (Pittelkow et al., 2015). As climate change mitigation has

become more focused on agriculture systems, cover crops are being increasingly described as a

major part of climate change mitigation strategies, while land managers and extension specialists

are working to help increase cover crop usage (Arbuckle & Roesch-McNally, 2015). Therefore,

quantifying and analyzing changes on the landscape is an essential tool for information

dissemination and public awareness (S. Liu, Costanza, Troy, D’Aagostino, & Mates, 2010),

landscape and natural resource management (Costanza et al., 1997), policy-making and

optimization (Schägner, Brander, Maes, & Hartje, 2013), and incentives to implement

conservation programs strategically (Bateman et al., 2013; Kindu et al., 2016). With science and

technology continuously improving, new methodologies for quantifying and assessing land-use

change and its effects are becoming available.

Remote sensing and Geographic Information Systems (GIS) technology are commonly

used in data gathering and analysis of land use-land cover by classifying an area of the land and

mapping its distribution (Bai et al., 2019; Kindu et al., 2016; Wang, Lechner, & Baumgartl, 2018).

The availability of this technology has paved the way for quantifying ES using ES-based models.

One of the widely used ES-based models is the Integrated Valuation of Ecosystem Services and

Tradeoffs (InVEST). The InVEST is a suite of spatially explicit models for quantifying various

66

ES (Nelson et al., 2018; Sharps et al., 2017). The model can be applied over different spatial scales

depending on the resolution of the data inputs, making it flexible for post-processing of land use-

land cover (LULC) change analysis and ES tradeoff analyses. The main feature of the model is

that it uses biophysical equations for estimating an ES in a particular area within the landscape.

The model yields a map where pixels hold the ES information and can be used to identify the areas

with high ES provisions and show which land cover produces specific ES. Since InVEST has

readily available training materials, documentation, data repositories, and a support team, this

model has gained popularity and has been widely adopted for quantifying landscape ES-based

models (Sharps et al., 2017).

The Santee River Basin Network (SRBN) is a major river basin network in South Carolina

(SC) (Figure 13). It originates from the mountains in southern North Carolina and traverses the

upstate South Carolina to the coast (Hughes, Abrahamsen, Maluk, Reuber, & Wilhelm, 2000). The

majority of the SRBN’s land cover is classified as vegetated, with forest land covering 51% of the

landscape; wetland covers 12%, grassland 11%, shrubland and agriculture at 8%, water bodies at

4%, developed or urban areas covering at 14%, and barren land at less than 1% of the total

landscape (USDA-NASS, 2019b). The SRBN is a 7.54 million-acre network of river basins and is

further subdivided into four major basins: Broad, Catawba, Saluda, and Santee-Cooper. The SRBN

landscape hosts approximately 79% of SC's total population across 30 counties (United States

Census Bureau, 2018). The basin is home to 3.5 million people with a concentration of residents

in major cities such as Charlotte, N.C., Greenville-Spartanburg, Columbia, and Charleston, S.C.

South Carolina has become a popular place to relocate, own a second home, or invest in real estate.

As urban areas continue to grow, changing land covers from forested and agriculture to urban and

developed land also increases. This change in land use affects the provision of ES in SRBN. For

67

example, growing residential areas and urban land also increases the use of pesticides and

fertilizers on lawns and landscapes, as well as the area covered by impervious surfaces. This

increases the possibility of flooding and the transportation of contaminants through runoff,

ultimately degrading water quality (Hughes et al., 2000).

Figure 13. Santee River Basin Network Study Site

This paper investigated the contribution of different land covers to the provision of water

quality related ES within the SRBN using InVEST. We used the Sediment Delivery Ratio and

Water Yield models of the InVEST package to quantify the amount of sediments retained and

potential water yield across the landscape. Through the combined results of these models, we were

able to identify which land cover provides more ES benefits in terms of water quality regulation.

Moreover, we also estimated the per unit area ES contribution by land cover type. The study

68

hypothesized that different land cover types, combined with climate factors, directly impact the

quality and quantity of water. Therefore, each land cover type has a different capacity to provide

water-related ES. Specifically, following the previous studies (Gao, Li, Gao, Zhou, & Zhang,

2017; Hamel & Guswa, 2015; Li, Yang, Lacayo, Liu, & Lei, 2018), we hypothesized that vegetated

areas provide higher ES compared to non-vegetated areas. Alternatively, increasing urbanized and

non-vegetated areas decreases the ES provision.

Materials and Methods

Sediment Delivery Ratio (SDR) Model

The InVEST Sediment Delivery Ratio (SDR) model estimates the amount of sediments

being exported to the streams and retained by the land cover within a watershed boundary. It

computes for the amount of sediment exported and the ratio being retained on a pixel scale level.

The model assumes that sediments go to the stream, regardless of location, and will eventually

reach the end of the stream (Borselli, Cassi, & Torri, 2008). Hence, we can evaluate the total

sediment being exported by the landscape and can be sorted by land cover type contribution.

To compute for the Sediment Export, the SDR uses the Revised Universal Soil Loss

Equation (RUSLE) and a sediment delivery ratio (SDRi) factor to estimate the amount of

sediments contributed by each pixel (Figure 14).

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Figure 14. The conceptual approach of InVEST SDR for calculating the estimated sediment export per pixel.

(adopted from InVEST Natural Capital Project) (Nelson et al., 2018)

The USLEi computes for the total sediment export per pixel as a function of rainfall

erosivity (Ri), soil erodibility (Ki), slope length-gradient factor (LSi), crop-management factor (Ci),

and support practice factor (Pi) (Nelson et al., 2018). This equation is widely used and accepted

for estimating soil loss. The SDR factor for each pixel is a function of the connectivity index (IC)

which is affected by upslope factors, represented by Dup, and downslope factors, represented by

Ddn. The InVEST SDR model follows the original approach developed by Borselli et al. (2008) in

applying the RUSLE. The SDR model's main improvement is that it considers the hydrologic

connectivity and land cover changes within the landscape in estimating the total amount of

sediments being exported to the streams. Furthermore, this is possible by using parameters IC0 and

kb, which define the relationship between the connectivity index and the SDR (Nelson et al., 2018).

Therefore, the SDR model estimates the amount of sediment being exported to the stream

considering the current land cover.

A byproduct of the SDR model is an estimate of the total sediment exported in a scenario

where the land covers are not considered, also known as a bare ground scenario. Therefore, while

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the SDR model focuses on estimating the sediments being exported to the stream, this can also be

used to compute the amount of sediment being retained by the land cover. The difference between

the sediment export with the land cover and the sediment export with the bare ground scenario,

results in the amount of sediments retained by the land cover. This contributes to the water quality

regulation which was the focus of this study.

Water Yield (WY) Model

The InVEST Water Yield (WY) model is the module for estimating the potential volume

of water that a land cover can capture from rain events. While the model is originally intended for

hydropower production, the information for quantifying the amount of water is still useful for

analyzing the land cover contribution to surface water (Nelson et al., 2018; Redhead et al., 2016).

Figure 15. Visualization of the InVEST WY framework for computing water yield potential per pixel

(adopted from InVEST Natural Capital Project) (Nelson et al., 2018)

The WY model framework (Figure 15) is based on the Budyko curve and average

precipitation to estimate the amount of potential water yield per pixel (Nelson et al., 2018). The

model estimates the actual evapotranspiration, AET(x), and subtracts it from the total amount of

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water from precipitation, P(x), that a pixel receives. The AET is derived based on the Budyko

curve (Fu, 1981; Zhang et al., 2004) using the parameters potential evapotranspiration, PET(x),

and w(x), which is a non-physical parameter for climatic-soil properties (Nelson et al., 2018). The

w(x) is a function of the volumetric plant available water capacity of the soil, AWC(x); the average

precipitation, P(x), and an empirical constant Z which captures the local precipitation pattern and

hydrogeological characteristics (Nelson et al., 2018; Redhead et al., 2016; Yang et al., 2019).

The WY model estimates can provide different information about the landscape’s water

yield potential. Depending on the spatial scale of the analysis, the estimates can be interpreted

differently. For example, estimating the total water yield that can be gathered by the overall area

can be interpreted as the potential contribution of the landscape to the water supply. Therefore, a

higher overall water yield potential will result in a benefit and an improvement of the ES

(Canqiang, Wenhua, Biao, & Moucheng, 2012; Yang et al., 2019). However, if the WY potential

estimate is assessed per land cover or per unit area, the amount of water that each pixel retained

after a rain event is expected to be released to the streams through surface runoff (Gao et al., 2017;

Lang, Song, & Zhang, 2017; Li et al., 2018; Nelson et al., 2018). Hence, a higher WY potential

per unit area will indicate a higher likelihood of surface runoff. Consequently, in a per area and

per land cover analysis, a lower WY potential will indicate in a lower possibility of surface runoff,

thus implying an improvement of ES.

Data Requirements

The InVEST models’ data requirements are mainly spatially explicit files and a tabular

dataset that corresponds to the biophysical characteristics per land cover. Table 10 lists the details

of the data inputs for the SDR and WY models.

Table 10. List of required data inputs for the InVEST models

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Data Data type Applicable model

Sources

Digital Elevation Model (DEM)

Raster file (.tif) SDR (South Carolina Dept of Natural Resources, 2015)

Iso-erosivity map (R factor)

Raster file (.tif) SDR (Cooper, 2011)

Soil erodibility map (K factor)

Raster file (.tif) SDR (ESRI, 2017)

Boundary shapefile (watershed)

Vector file (.shp) SDR, WY (USGS, 2013)

Land cover map Raster file (.tif) SDR, WY (USDA-NASS, 2019b) Precipitation Raster file (.tif) WY (Abatzoglou, 2013; National Weather

Service, n.d.) Reference

evapotranspiration Raster file (.tif) WY (Abatzoglou, 2013; National Weather

Service, n.d.) Depth to Root

Restricting Layer Raster file (.tif) WY (Soil Survey Staff USDA NRCS, n.d.)

Plant available water fraction

Raster file (.tif) WY (Soil Survey Staff USDA NRCS, n.d.)

Biophysical table Non-spatial data matrix (.csv)

SDR, WY (Allen, Pereira, Raes, & Smith, 1998)

Since the output of the InVEST model is highly dependent on the resolution of the inputs,

particularly of the DEM, we used a LiDAR-based DEM of South Carolina counties with a

resolution of 3m x 3m per pixel mosaiced into a state DEM (South Carolina Dept of Natural

Resources, 2015). The DEM sets the standard for the pixel resolution of the InVEST model's

output (Nelson et al., 2018). For models that do not require the DEM, the land cover raster file was

the secondary basis of the output resolution (Nelson et al., 2018). Since both models used the land

cover files, we resampled the land cover file into 9m x 9m pixel resolution to capture a more

accurate analysis of the ES.

For the land cover map raster file, we used the CropScape Cropland Data Layer from the

United States Department of Agriculture National Agricultural Statistics Service (USDA-NASS)

(USDA-NASS, 2019b) downloaded from USGS through the National Land Cover Database

(NLCD). We utilized the Cropland Data Layer for 2018 to include a detailed breakdown of the

agriculture land cover into specific crops. This allowed us to account for crop management factors

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and support practice factor for the SDR model. For the WY model, we also included a crop

coefficient for predicting evapotranspiration (Allen et al., 1998; Nelson et al., 2018).

Specifically for the SDR model data requirements, the Iso-erosivity map was derived using

Renard and Fremund (1994) equation for Coterminous US (Cooper, 2011) which was converted

from US customary units into metric units (MJ/ha) to adhere to the model specifications (Nelson

et al., 2018). Furthermore, the soil erodibility map, downloaded through ArcGIS Online (ESRI,

2017), was also converted into metric units ((tons * ha * hr) / (ha * MJ* mm)) as per model

specification (Nelson et al., 2018). Finally, a comma-separated value (.csv) file containing the crop

management factor and support practice factor per land cover was used for the RUSLE

computation obtained from the Food and Agriculture Organization (FAO) (Allen et al., 1998).

For the WY model, the precipitation and reference evapotranspiration raster files were

obtained from Climatology Lab (Abatzoglou, 2013) and the National Oceanic and Atmospheric

Administration (NOAA) (National Weather Service, n.d.). The depth to root restricting layer and

plant available water fraction raster files were obtained through the Soil Survey Geographic

Database (SSURGO) (Soil Survey Staff USDA NRCS, n.d.). Lastly, a comma-separated value

(.csv) file containing the crop coefficient (Kc) by land cover was used as a constant multiplier for

computing w in the WY model.

All spatial data inputs were delineated using the Hydrologic Unit Classification 12 (HUC

12) obtained from the watershed boundary dataset (WBD) (USGS, 2013) and aggregated as Santee

River Basin Network.

Modifying for crop seasonality

One of the limitations of the InVEST model is that it is a single-time analysis. Therefore,

it quantifies the ES on an annualized temporal scale using mean values of data inputs. This could

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be a challenge, particularly for analyzing monthly and seasonal changes to ES. To address this, we

ran the InVEST models using parameters that simulated monthly events in the landscape, focusing

on the changes in the agriculture land cover.

Using a cropping calendar, we identified which crops are offseason per month. We

assumed that the offseason crops will have similar values to idle cropland; hence changing its crop

management factor, support practice factor, crop coefficient, and its interacting effects with the

monthly climate variables. This allowed for quantifying the monthly ES within the SRBN.

Furthermore, to account for the effect of the sustainable farming intervention, we ran the models

for each month while modifying the crop management factor, support practice factor, and crop

coefficient factor of the offseason crops into values based on cover crops.

Model limitation and calibration

The InVEST models are widely applied in the quantification of ES, particularly on a

landscape scale (Vigerstol & Aukema, 2011). One of its main assets is the model's spatial

characteristics and versatility using GIS as a platform. However, the models are not without their

limitation. It can only quantify for a single time period; hence, losing the effect of the temporal

changes (Bagstad, Cohen, Ancona, McNulty, & Sun, 2018; Redhead et al., 2016; Sharps et al.,

2017). Furthermore, the results of the InVEST model are heavily dependent on the quality of inputs

that are used. Inputs with refined spatial resolution yield more accurate and precise results, while

coarse spatial resolution datasets are more prone to overestimation and focused more on regional

landscape analyses (Bagstad, Semmens, & Winthrop, 2013; Dennedy-Frank, Muenich, Chaubey,

& Ziv, 2016; Redhead et al., 2016; Sharps et al., 2017; J. C. Ureta, Zurqani, Post, Ureta, &

Motallebi, 2020).

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Moreover, there is limited literature that compared the InVEST model results with

observed data, making it difficult to validate (Yang et al., 2019). The InVEST models simplify the

application of hydrology and geomorphology equations on a landscape scale. Depending on the

amount of details present in the spatial dataset, the models are prone to standardizing and averaging

of parameters across the landscape. This means that the parameters used in one region will be the

same across all the regions as long as they are of similar land cover type, which in reality is not

true. For example, the crop coefficients of a specific crop can differ between an upland and lowland

area. However, due to the standardization of parameters, the model uses the same multiplier on

that particular crop regardless of geographic location. Therefore, to address this, the model must

be calibrated against actual observed flow and sediment values from monitoring stations (Bagstad

et al., 2018; Redhead et al., 2016; Vigerstol & Aukema, 2011).

Finally, for the water yield model, the estimated water yield potential accounts for the total

volume of water that can be captured by the land cover (Canqiang et al., 2012; Li et al., 2018;

Nelson et al., 2018). Part of this volume will infiltrate and contribute to the water supply, but a

substantial amount will become a runoff (Nelson et al., 2018). The current WY model does not

have the capacity to separate between the volume that infiltrates and becomes a surface runoff.

While the aggregated water yield potential across the watershed can be interpreted as a total

contribution to water supply, the per unit area estimation can be construed more likely as a surface

runoff.

Calibrating the model

For calibration purposes, we ran the InVEST models with the same catchment size as the

benchmark stations. We adjusted the model parameters until they produced similar quantities as

with the benchmark. The actual flow rate readings were used for the WY calibration benchmark,

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while a sediment deposition estimate (McCarney-Castle, Childress, & Heaton, 2017) was used for

the SDR calibration. We based the calibration of the SDR model from the measurement of

McCarney-Castle et al. (2017), while the WY model was based on the National Water Information

System (NWIS). Both were conducted in the Lawsons Fork Creek, Spartanburg, South Carolina.

The observed annual average sediment yield in Lawsons Fork Creek amounted to 168 tons/km2

(McCarney-Castle et al., 2017). This served as a benchmark to calibrate the InVEST SDR model

while adjusting the parameters IC0 and kb. Following the SDR model documentation, we set the

IC0 to its default value (0.5) and adjusted the kb parameter (Nelson et al., 2018). We ran different

model iterations using different kb parameter values to produce a closely similar estimate to

McCarney-Castle et al. (2017). We determined that a kb value of 0.95 – 0.96 produced an estimate

that was not statistically different from the observed value of McCarney-Castle et al. (2017).

In the same way for the WY model, we used the observed value of 22.53 m/m2/year or a

total of 4.3 billion cubic meters per year (USGS, n.d.-b) as a benchmark for calibration. The WY

model uses an empirical constant Z, which represents the seasonal distribution of precipitation. We

calibrated the Z value by comparing the modeled and observed data to show the sensitivity of the

model to the empirical constant (Nelson et al., 2018). A higher Z value suggests that the sensitivity

of the model to the constant is lower (Zhang et al., 2004). One way to estimate the Z parameter is

by multiplying the number of rain events per year to 0.2 constant (Donohue, Roderick, & McVicar,

2012; Hamel & Guswa, 2015). Therefore, we determined an appropriate Z value of 22 for the

Lawsons Fork Creek. In addition, since the WY model is also highly sensitive to variability in

precipitation, it is expected that there will be a difference between the observed water yield and

the model result (Hamel & Guswa, 2015). Following the results of the sensitivity analysis, we

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increased the value of the precipitation data inputs by 9%. Using these calibrated parameters, the

model estimated a water yield that was not statistically different from the observed value.

Results

Land cover change in SRBN

A land cover change analysis between 2016 and 2001 land cover maps (Figure 16) showed

that around 200,000 acres (2.5%) of the vegetated land covers in SRBN – including forest land,

agriculture, grassland, and wetlands – was converted to developed or urban land cover

classification (USGS, n.d.-a). While the percent change of the vegetated land cover seems to be

relatively small, the effect on the ecosystems can still be significant.

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Figure 16. The land cover percent gains/loss shows that vegetated areas such as forest, grassland, and herbaceous

wetland decreased; while developed/urban areas increased from 2001 to 2016.

Sediment retention capacity

The geographic distribution of the SDR (Figure 17) showed that areas with high sediment

retention capacity were mostly located upstream or in the upper regions of the basin. As sediments

traveled to lower regions, the amount of sediments being retained decreased. This could be because

the land cover upstreams retained and trapped most sediments before reaching the lower regions;

hence, fewer sediments were captured in the lower regions.

2001 to 2004 2004 to 2006 2006 to 2008 2008 to 2011 2011 to 2013 2013 to 2016

Water 0.09 -0.05 0.00 -0.05 0.04 0.02

Developed/Urban 0.00 0.93 0.00 0.32 0.00 0.30

Agriculture 0.01 -0.02 0.00 0.00 0.03 0.05

Shrubland 1.23 -0.53 0.39 -0.67 1.02 -0.70

Barren -0.01 -0.03 0.00 0.02 -0.02 0.00

Woody Wetlands -0.07 -0.06 0.07 -0.02 0.02 -0.04

Herbaceuous Wetland -0.67 0.93 -0.33 0.17 -1.61 1.07

Grassland/Pasture -0.39 -0.29 -0.07 -0.25 -0.02 -0.15

Forest -0.20 -0.89 -0.05 0.48 0.55 -0.55

-2.50

-2.00

-1.50

-1.00

-0.50

0.00

0.50

1.00

1.50

2.00

2.50

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Figure 17. The results of the SDR model showed the geographic distribution of the areas with high and low capacity

for sediment retention.

Figure 18 revealed the overall annual sediment retention capacity and the average sediment

retention capacity per acre by land cover. Results showed that forest land cover provided 80% of

the overall annual sediment retention ES across the SRBN. Considering that forest land cover is

around 50% of the SRBN landscape, this implies that 1% of forest cover across the landscape

contributes 1.5% worth of the total sediment retention capacity. The remaining 20% sediment

retention provision was split between other vegetated areas – grasslands (7%), woody wetlands

(3%), shrublands (2%), and agriculture (1%); and non-vegetated areas - urban (6%) and barren

land (1%). This showed that vegetated areas deliver high retention capacity per unit area.

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Figure 18. The annual total sediments retained per land cover in SRBN showed that the forest land provide the most

sediment retention capacity, while the mean sediments retained showed that vegetated areas including the forest,

grassland, shrubland, wetland, and agriculture provide a high sediment retention capacity for water quality

regulation.

An analysis of the per acre contribution by land cover showed the efficiency of each land

cover in retaining the sediments (Figure 18). Results indicated that forest land cover has the highest

retention capacity with a mean of 3,400 tons of sediments per acre annually. Furthermore, the

overall mean sediments retained per acre of other vegetated areas amounted to 3,980 tons per acre,

while the non-vegetated areas amounted to 3,480 tons per acre.

Area in (acres)Total annual sediments

retained ('000 tons)

Mean sediment retainedper area

(tons / acre)

Water 19,992 5,853 293

Shrubland 20,668 23,424 1,133

Herbaceous Wetland 5,875 794 135

Woody Wetland 53,037 30,712 579

Forest 245,088 843,236 3,441

Grassland/Pasture 51,231 80,952 1,580

Offseason cropland 0 - -

Idle Cropland 924 554 599

Barren 2,164 3,652 1,687

Agriculture 18,017 9,954 553

Developed/Urban 62,341 74,522 1,195

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

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Accounting for seasonality and the effect of the sustainable farming intervention to sediment

retention capacity

While land cover maps do not change significantly within an annual period, the utilization

of some land covers is highly dependent on season, particularly for agricultural land; hence,

changing the ES provision every month.

Figure 19. Results showed that the mean sediments retained (tons per acre) by land cover type with and without

intervention varied per month.

-

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

Nocovercrops

Withcovercrops

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Withcovercrops

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Withcovercrops

Jan Feb Mar Apr May Jun

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10.0

20.0

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Withcovercrops

Jul Aug Sep Oct Nov Dec

Water Shrubland Herbaceous Wetland Woody Wetland

Forest Grassland/Pasture Idle Cropland Barren

Developed/Urban Agriculture Offseason cropland

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Figure 19 revealed that, if without intervention, areas with offseason crops can have higher

sediment retention capacity as compared to agricultural land areas with planted in-season crops.

Since the model treated the offseason cropland as idle cropland, the soil characteristics are still

compact and permeable due to the regular cropping activities within the area. Furthermore, since

the offseason cropland was originally part of the overall agriculture land cover, the cleared area

due to the offseason crops created patches of open areas adjacent to other in-season crop areas.

These cleared patches tend to hold the sediments that were not retained by the adjacent planted

areas.

However, when we assumed that offseason cropland was planted with cover crops, its

sediment retention capacity slightly improved. More importantly, the sediment retention capacity

of the agriculture land areas increased substantially since patches of open areas were filled. The

agricultural land cover improved from a monthly average of 0.5 tons per acre to 2.7 tons per acre.

In comparison, the offseason cropland improved from a monthly average of 2.9 tons per acre to

3.1 tons per acre retention capacity with cover crops (Appendix J).

Water yield potential

For this study, we focused on the WY potential per area by land cover. This implies that a

lower water yield potential is desirable and will improve the water quality regulation. Results

showed that the land cover with the highest water yield potential occurred in the upstate region

and in some parts of the coastal and midland regions (Figure 20).

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Figure 20. The results of the InVEST WY model showed that the highlighted blue areas have the highest water yield

potential per pixel, while the green areas have the lowest.

The blue areas coincide with the urban/developed areas of the land cover map. This is

supported by the results in Figure 21 showing that urban/developed land cover accounted for most

(46%) of the estimated total annual water yield potential. However, considering that

urban/developed land cover accounted for only 13% of the overall land cover, the ratio of the

amount of water yield potential per area was around three times more than a forested land cover

area.

Similarly, urban/developed land cover areas had the highest mean water yield potential

among the different land cover types. Likewise, other non-vegetated areas such as barren land and

idle cropland recorded a high mean water yield potential per area. While these land cover types

are not impervious, there is little vegetation that can consume and hold the water.

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Figure 21. The urban/developed land cover has the highest annual total water yield potential, while the non-

vegetated areas (i.e. developed/urban, barren, idle cropland) recorded the highest mean water yield potential per

area.

In contrast, areas with vegetation such as forest, grassland, shrubland, and agriculture land

cover types dominate the green areas (Figure 20), indicating low water yield potential. Since forest

covers majority of the SRBN (Figure 21), it recorded the second highest overall water yield

potential (32%). However, the per unit area computation revealed that the forest land has a low

water yield potential per pixel. Similarly, other vegetated areas such as wetland, grassland,

shrubland, and agriculture, also indicated a low water yield potential per unit area.

Area in sqmAnnual Water yield

(in 1000 cu.m.)Water yield per area

(m / sqm)

Water 80,905,311 12,355,098 152.71

Shrubland 83,640,681 6,916,539 82.69

Herbaceous Wetland 23,775,039 43,496 1.83

Woody Wetland 214,634,691 76,885 0.36

Forest 991,839,168 78,586,454 79.23

Grassland/Pasture 207,324,198 15,581,548 75.16

Offseason cropland - - -

Idle Cropland 3,741,228 1,577,717 421.71

Barren 8,759,178 3,760,290 429.30

Agriculture 72,910,692 12,257,126 168.11

Developed/Urban 252,285,759 112,730,910 446.84

0%

10%

20%

30%

40%

50%

60%

70%

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Accounting for seasonality and the effect of the sustainable farming intervention on the water

yield potential

The water yield potential is largely affected by evapotranspiration and plants’ water uptake.

Since the model accounted for the overall analysis throughout the year, it does not consider the

effects brought by the changes from the seasonality of the crops. Therefore, we looked at its impact

by running the model on a monthly timeline while using monthly parameters.

Figure 22. Results showed that the monthly mean water yield potential in meters per square meter with and without

cover crops varied per month.

-

2.00

4.00

6.00

8.00

10.00

12.00

14.00

16.00

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Withcovercrops

Jul Aug Sep Oct Nov Dec

Water Shrubland Herbaceous Wetland Woody Wetland

Forest Grassland/Pasture Idle Cropland Barren

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Figure 22 showed that without intervention, the offseason cropland has a high amount of

mean water yield potential that was almost similar to non-vegetated areas such as barren and idle

cropland. With intervention, the monthly water yield potential per unit area of offseason cropland

significantly decreased by 83% on the average (Appendix K).

Furthermore, the non-vegetated areas (i.e. urban/developed, barren, and idle cropland) has

the highest water yield potential per unit area, particularly in the upper region, followed by the

coastal or Lowcountry region, and lastly by the midland region. On the other hand, vegetated areas

(i.e. forest, grassland, shrubland, and agriculture) have low water yield potential per unit area due

to the uptake of water by the vegetation.

Discussion

The land cover change analysis showed that the land conversion of vegetated areas to non-

vegetated areas is continuing. Notably, a substantial amount of forest, wetland, and shrubland are

being converted into urban/developed areas. A similar pattern was also observed in a land cover

analysis of contiguous US from 2001- 2011 (J. Chen, Theller, Gitau, Engel, & Harbor, 2017).

These land conversions affect the ecosystems, and ES produced within the landscape. Therefore,

if the trend of urban areas continuously expands while vegetated areas continue to decline, this can

lead to irreversible damage to the ecosystems and their services.

The forest land cover has the highest sediment retention capacity across the landscape.

Since forested areas host a diverse composition of plants and trees, this holds together soil organic

matter and contributes to the retention of sediments and prevention of soil erosion. Therefore,

keeping the forest land intact ensures the continuous provision of ES. A similar observation was

also found in a previous study about the sediment retention by natural landscapes in the US

(Woznicki et al., 2020). This reinforces the need for more forest conservation and management

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practices such as conservation area development (Brown & Quinn, 2018; Chan, Shaw, Cameron,

Underwood, & Daily, 2006; Lin et al., 2019; Noe et al., 2017), incentivizing ES conservation such

as Payments for Ecosystem Services (PES) (Calderon et al., 2012; Grima, Singh, Smetschka, &

Ringhofer, 2016; Thompson, 2018; J.C.P. Ureta et al., 2016; Wunder, 2015), and engaging in

carbon markets (Campbell & Tilley, 2014; Clay, Motallebi, & Song, 2019; Wood, Tolera, Snell,

O’Hara, & Hailu, 2019).

In terms of the mean sediment retention capacity by land cover type, vegetated areas

provided higher ES per unit area as compared to non-vegetated areas (Woznicki et al., 2020). By

keeping the offseason cropland vegetated with cover crops, the sediments that are originally

dispensed by the agricultural land cover are held in place, increasing the agricultural land’s

sediment retention capacity. Since both of these areas were initially part of the agricultural land

cover, the offseason cropland's sediment retention capacity is intertwined with the in-season crop

areas. Because of spatial continuity, planting cover crops improved the ES provision of both the

in-season crop areas and the offseason-cover crop planted areas. Without cover crops to fill in the

cleared area patches, the agricultural land captured less sediments. However,with cover crops,

offseason crop areas become vegetated, resulting in an improvement in sediment retention capacity

for both land cover types.

Retaining sediments within the land area results in better soil erosion control which prevent

degradation of rivers and streams (Bracken, Turnbull, Wainwright, & Bogaart, 2015; McCarney-

Castle et al., 2017; Osouli, Bloorchian, Nassiri, & Marlow, 2017). Additionally, retaining the

sediments on the landscape also allows more time for the soil to absorb the nutrients rather than

being dispensed to the streams, hence improving soil quality (Clay et al., 2020; Fageria, 2012).

Cover crops provide these services and eventually enhance agricultural land, building back soil

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organic matter and increasing the viability of agricultural land for both ES and cash crop yields.

This suggests that using cover crops as sustainable farming practice improves water quality

regulation across the landscape.

In terms of the geographic location, results of the InVEST SDR model showed that the

upstate region of SRBN has a high sediment retention capacity. The upstate region has

mountainous and densely vegetated areas; therefore, sediments are retained primarily in those

areas. Since sediments are captured and trapped in the upstate region, fewer sediment travels

downstream, hence expecting lower sediment retention capacity from the lower regions.

When it comes to water yield potential, urban/developed areas recorded the highest estimates

among different land cover types. This high potential water yield can be due to the characteristics

of the urban land since it has many impervious areas. These areas have low to no

evapotranspiration and infiltration capacity; hence, the water yield from these areas will move

across the landscape as surface runoff. This result is consistent with the previous studies on the

impact of urbanization on surface runoff (J. Chen et al., 2017; Hung, James, & Carbone, 2018).

Similar to non-vegetated areas like idle cropland and barren land cover, urban/developed areas

have little or no plant water uptake. Hence, when an agricultural land is not in use such as the case

of offseason cropland, its potential water yield per unit area also increases, as well as the possibility

of runoff, erosion, and sediment export. This will eventually affect the water quality of nearby

streams, rivers, and other water bodies.

In contrast, vegetated land cover types such as forest, grassland, shrubland, and in-season

agriculture land recorded low water yield potential per unit area because of the plants’ water

uptake. The decrease in the water yield potential per unit area implies a reduction in surface runoff.

Since vegetative root systems hold soil in place, the vegetation's presence also improves soil

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organic matter within the area. In addition, low runoff implied from a low water yield potential

can mean a reduced possibility of flooding. Overall, this improves the water quality of nearby

water bodies and enhances soil quality, which ultimately can reduce the farm input costs and

improve contribution to flood control (J. C. Ureta, Zurqani, et al., 2020; Ward, Tockner, &

Schiemer, 1999; Zurqani et al., 2020). Therefore, the implementation of cover crops as a

sustainable farming practice can improve the ES across the landscape. In contrast, the decline of

vegetated land cover can result in decreased ES.

Finally, the upstate region of SRBN recorded the highest water yield potential across the

landscape. Since most of the headwaters are typically found in this region, it serves as a

precipitation catch basin. On the other hand, most streams and rivers eventually converge in coastal

areas, thus accumulating a substantial amount of water yield potential for this region. Although

the midland region has the lowest potential water yield, the InVEST WY model showed high water

yield potential in some areas, particularly in highly urbanized locations.

Conclusion

This study quantified the ES, particularly the sediment retention capacity and water yield

potential of the different land cover types of the Santee River Basin Network (SRBN). The InVEST

Sediment Delivery Ratio (SDR) model was used to estimate the amount of sediments being

retained per unit area by each land cover type. Additionally, the InVEST Water Yield (WY) model

quantified the potential volume of water yield per unit area. Since the per unit area analysis

represents the volume that can be a potential surface runoff, this implies that areas with low water

yield generate higher ES.

In both models, results showed that vegetated areas provide more ES, particularly the forest

land cover type. This means that keeping the forest intact and conserved is critical in continuous

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ES provision. Also, since areas with offseason cropland perform as idle cropland, monthly changes

in agricultural systems that create cleared area patches adversely affect the delivery of ES. This

increases landscape susceptibility to erosion and decline in water quality. In contrast, application

of sustainable practices such as planting of cover crops in offseason cropland ensures the

continuous provision of the ES. This can eventually translate into cost savings for farmers as it

will retain the nutrients needed for planting the next season crops, avoiding unnecessary costs of

additional fertilizers.

The study also showed that conservation programs and sustainable farming practices, such

as cover crop implementation, provides benefits such as soil health improvement, water quality

regulation, and continuous provision of water-related ES by keeping the land vegetated. This

reinforces the need for more conservation programs and sustainable financing mechanisms to

enhance soil conservation in agriculture systems and forest protection, such as the Payments for

Ecosystem Services (PES).

The methods applied in this study could potentially be used to design a PES framework

within the basin. Since the willingness-to-pay (WTP) or financing support of ES buyers is tied up

to the product that they expect to receive (Fauzi & Anna, 2013; Mercer et al., 2011; Thompson,

2018; J.C.P. Ureta et al., 2016), quantifying the ES provided by the land cover gives clear

information on what ES sellers should deliver. On the other hand, knowing the ES benefits helps

the ES sellers choose the appropriate intervention that would maximize the ES. Therefore,

quantifying the amount of ES improvement provided by sustainable agricultural practices and

conservation programs also estimates the potential value of the benefits of these practices.

Finally, the map of ES generated from this study can provide spatial information about the

hotspots of prime areas for ES conservation. For example, integrating the geographic location and

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the effect of land cover types on ES quantification showed that urban/developed areas in the upper

region provided low sediment retention capacity and high water yield potential. This could pose a

threat to ecosystem conservation and landscape sustainability planning. However, threats could be

mitigated with proper management and conservation of forest land, especially those surrounding

the urban/developed land. Furthermore, the quantification of ES can also be used to analyze the

effect of sustainable practices on ES delivery. The continuous provision of ES is critical to

society’s well-being. Therefore, the results of this study can provide inputs and information

towards landscape sustainability planning and conservation management practices.

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CHAPTER FOUR

VALUATION OF ECOSYSTEM SERVICE IMPROVEMENTS IN SANTEE RIVER BASIN

NETWORK

Introduction

Watershed management is a critical aspect of sustainable development. Watersheds hold

multiple ecosystems that benefit human well-being and produce many ecosystem services (ES)

(Millenium Ecosystem Assessment, 2005). Ecosystem services affect human well-being by

providing basic materials for health, security, and good social relations, ultimately allowing

individuals to choose to do what they value (Millenium Ecosystem Assessment, 2005). However,

over the last decades, urban and industrial expansion have been prioritized. Concurrently, as the

market pressure increases, the rate of natural resource extraction and industrialized agricultural

practices further exacerbate the decline of ecosystems and ES quality. Although economic

development benefits society, if not properly managed often results in harmful tradeoffs to the

environment and decreased ES. Therefore, conservation programs and sustainable practices were

developed to protect specific ecosystems and ES to attain sustainable development.

The continuous provision of ES is generated by the ecosystem functions supported by the

biophysical processes (de Groot, Alkemade, Braat, Hein, & Willemen, 2010). Moreover, the

aggregation of these ecosystem functions makes up the landscape functions. Therefore, since the

land use-land cover (LULC) changes across the landscape impact the ecosystems, this affects the

provision of ES and alters the landscape functions.

A wide range of programs and farming practices are recognized for conservation and

sustainable development, such as agroforestry, cover crop planting, silviculture, contour farming,

permaculture designs, and conservation easements (Edwards, 1990). While many landowners and

farmers can implement these practices, the cost of implementation and the foregone immediate

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economic benefits associated with these practices hinders widespread application (Hanson,

Hendrickson, & Archer, 2008). One approach to address this challenge is through sustainable

financing mechanisms such as the Payments for Ecosystem Services. These mechanisms provide

incentives to landowners and farmers to implement conservation programs and sustainable

practices.

Specifically, a Payments for Ecosystem Services (PES) program aims to support

conservation programs and sustainable practices to ensure a continuous flow of good quality

ecosystem services by providing a steady stream of financial resources. The fundamental principle

of a PES is that it is a voluntary transaction of a well-defined ES (or land-use likely to secure that

service) being ‘bought’ by a (minimum one) ES buyer from a (minimum one) ES provider and that

the ES provider guarantees the ES provision (Wunder, 2005). The program’s operational

foundation is that ES Providers, stakeholders that can manage the land which provides the

ecosystem services – also known as ES sellers, ensure the continuous provision of the ecosystem

services by maintaining healthy ecosystems within their land through conservation programs and

sustainable farming practices. On the other hand, ES Beneficiaries, stakeholders that directly

benefit or consume the ecosystem services – also known as ES buyers, support the ES sellers by

compensating their efforts in exchange for the continuous provision of ecosystem services.

A critical aspect for the success of a PES is that both ES sellers and ES buyers formalize

an agreement in which they will continue to support each other as long as the conditions are met

(Engel, Pagiola, & Wunder, 2008; Forest Trends et al., 2008; Wunder, 2005). This could either be

legally or non-legally binding as long as both parties are committed (Greiber, 2009). With this

conditionality, it is crucial to assess the willingness of all parties to participate by estimating the

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willingness to pay of ES buyers that will support the providers and the willingness to accept of ES

sellers for implementing the conservation programs and sustainable practices in their land.

While the assessment of both ES Buyers and Sellers are equally important for designing a

PES, many studies are focused primarily on the sellers’ likelihood to participate in the scheme

(Cranford & Mourato, 2014; Ecoagriculture Partners, 2011; Jack, Kousky, & Sims, 2008; Vedel

et al., 2015; Zanella et al., 2014) and their adoption to conservation programs such as the USDA’s

Environmental Quality Incentives Program (EQIP), Wetlands Reserve Program (WRP), and

Conservation Stewardship Program (CSP) (USDA-NRCS, n.d.). On the other hand, although

works of literature about buyers’ participation in PES are available, since PES schemes are

location-specific and buyers’ support fuels the scheme, estimating the buyers’ willingness to pay

within the target PES site is critical in designing the program.

The present study is an effort to extend the related literature by assessing the residents’

value towards the improvement of ES within the Santee River Basin Network in South Carolina

(SRBN) and to provide comprehensive information on the feasibility of developing a PES in the

area. Estimating the residents’ value and determining the overall potential revenue across the

landscape could provide information if the PES scheme will be feasible to support the conservation

programs in the river basin.

The state of South Carolina (SC) is selected because urban areas have grown continuously

since 1970 (US Census, 2012; US Geological Survey (USGS) Gap Analysis Project (GAP), 2012).

Specifically within Santee River Basin Network (SRBN), the urban/developed land cover type

increased by 2.5% or approximately around 200,000 acres from 2001 to 2016 (Slade, 2018; J. C.

Ureta, Clay, Motallebi, & Ureta, 2020; US Census, 2012). With a population growth rate of 1.06%

estimated from 2010 to 2019 (“South Carolina Population 2019 (Demographics, Maps, Graphs),”

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2019; United States Census Bureau, 2018), the expansion of urban/developed areas are expected

to continue. Since land use and land cover changes are highly affected by economic factors while

also affecting ecosystems, the continuous expansion of urban land cover is becoming detrimental

to ecosystem services. Therefore, it is imperative that land use management adheres to

sustainability standards to ensure the continuous provision of ES. This study aims to assess

residents' value towards the improvement of ES within the Santee River Basin Network (SRBN)

to provide comprehensive information on the feasibility of developing a PES in the area.

This study's primary objective is to estimate the residents’ willingness to pay for improving

the ecosystem services produced within the Santee River Basin Network (SRBN) and thereby

assess the viability of the PES for supporting conservation programs and sustainable practices.

Following the literature on ecosystem services preferences in South Carolina (J. C. Ureta,

Vassalos, Motallebi, Baldwin, & Ureta, 2020), we estimated the residents’ willingness-to-pay

(WTP) to improve water quality regulation, water supply provision, and wildlife habitat.

Furthermore, we determined the difference of WTP among residents from different regions of

SRBN using two sustainable practice interventions – cover crop and agroforestry.

Following the study of Ureta et al. (2020), since residents showed to have an understanding

of the importance of the ecosystem services to their well-being, we predict that they are willing to

pay to support the conservation programs and sustainable practices as proposed in a PES setting;

however, their willingness to pay preferences vary between ecosystem services, regional

differences, and preferred interventions. Despite the differences in WTP, we hypothesize that the

ideal overall potential revenue will be sufficient to support the conservation programs in the

SRBN.

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Estimating the willingness-to-pay (WTP) of residents to support the implementation of

conservation programs implies an approximation of residents’ value towards the ES. Valuation of

ES has been conducted across the globe as a supplement for policy-making (Motallebi, Hoag,

Tasdighi, Arabi, & Osmond, 2017; J.C.P. Ureta et al., 2016), land use planning (S. Liu, Costanza,

Troy, et al., 2010; Y. Liu et al., 2012; Tagliafierro, Longo, Van Eetvelde, Antrop, & Hutchinson,

2013), conservation strategies and regulation (Calderon et al., 2012; Seriño et al., 2017), and

environmental rehabilitation and improvement (Brent et al., 2017; Choi, Ready, & Shortle, 2020;

Ge, Kling, & Herriges, 2013; Marsh, 2014).

Valuation of ES had become significant and played an essential role in natural resource

management. Since ES were becoming scarcer (Wunder, 2005) and affected by LULC changes

(Keller, Fournier, & Fox, 2015; Lawler et al., 2014; Quintas-Soriano et al., 2016; Tagliafierro et

al., 2013), the need for assessing its values for a comprehensive decision making towards

sustainable use of natural resources is becoming more prevalent.

Methodology

Different valuation methodologies have been utilized to estimate different ES depending

on its uses, whether direct use, indirect use, or non-use values (S. Liu, Costanza, Farber, et al.,

2010). Direct use values are values derived from direct utilization of the ES (e.g., water provision,

agricultural produce, etc.). On the other hand, indirect use values are benefits that we received

from the ecosystem’s natural function as support to improve socio-economic development (e.g.,

regulation of temperature, water filtration, etc.) Finally, non-use values are benefits that we

experience but are derived from neither direct nor indirect values (Barbier, 1993).

Most often, economic values only consider the direct use values of ES since these are

directly linked to market transactions. Indirect use values and non-use values, such as water quality

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regulation and ecosystems' ability to host wildlife, are benefits that are not monetized and are often

neglected in the market-based valuation. This leads to the undervaluation of ES, which eventually

causes irreversible damages to the ecosystem, especially when the economic value for

development is higher than just the direct use values of the ES. This study will utilize non-market

valuation techniques to estimate the value of ES within SRBN that currently does not have an

established market.

Valuation methodologies of environmental goods and services can be classified into two

approaches: a revealed preference approach and a stated preference approach. The use of either

approach is dependent on what type of economic information is required and the availability of

data (Rolfe et al., 2004). The revealed preference approach uses past or actual observed data to

understand stakeholders' preferences. In contrast, the stated preference approach uses a survey to

elicit respondents' preference depending on their perception of a particular issue. The revealed

preference approaches are typically utilized particularly for estimating direct use values or, for

some, indirect use values that can be approximated from market transactions (e.g., the effect of

scenery on the value of a property, or implementation of a policy towards fish stock improvement).

However, this cannot estimate the values of ES that do not have market transactions (e.g.,

conservation of wildlife, improvement of watershed’s landscape, improvement of air or water

quality). Therefore, in cases of estimated indirect or non-use values, the stated preference approach

has been more widely used.

The stated preference, using survey techniques, elicits stakeholders’ willingness to pay for

a marginal improvement or for avoiding a marginal loss (Tietenberg & Lewis, 2018). There are

two ways to conduct a stated preference approach, the contingent valuation method (CVM) and a

choice experiment (CE) or choice modeling (CM). The contingent valuation method asks the

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respondents if a given hypothetical scenario will affect their preference and whether they will

support the scenario or not. On the other hand, the choice experiment presents the respondents

with series of slightly different choice sets. The respondent’s choices will reveal their willingness

to pay towards the subject. In both approaches, the methods considered the stakeholders’

preference towards a hypothetical scenario that can cover both direct use, indirect use, or even

non-use value.

For this study, since we are attempting to elicit the residents’ willingness to pay towards

conservation programs to affect water-related ES, we will use the choice experiment (CE) or

choice modeling (CM) approach. Due to this approach's complexity, the questionnaire must be

carefully designed to capture the respondents' preferences appropriately.

The CM conceptual framework

The underlying principle in a CM is that goods and services can be described as attributes

or characteristics (Bateman et al., 2002). The theoretical framework of CM is rooted in the random

utility model theory (Daniel McFadden, 1973; Manski, 1977; Thurstone, 1927) and the

characteristics theory of value (Lancaster, 1966). The Random Utility Model (RUM) assumes that

utility is a combination of systematic (v) and random components (Holmes & Adamowicz, 2003):

𝑈𝑖 = 𝑣(𝑥𝑖, 𝑝𝑖; 𝛽) + 𝜀𝑖 (3)

Where Ui is the true indirect utility of individual i, which is affected by xi vector of attributes, with

a corresponding cost of pi, while β is a vector of preference parameters, and εi is a random error

term. This can be rewritten in the functional form in terms of indirect utility (Louviere, 2001):

𝑈𝑖𝑗 = 𝑉𝑖𝑗 + 𝜀𝑖𝑗 (4)

Where Uij is the individual i’s utility of choosing option j, which is a function of Vij, a vector of

systematic components or observable characteristics that contributes to the individuals’ choice,

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and εij, which represents the random or unexplainable influences. Since there is a random

component, it is difficult to predict an individual's actual preference, but we can estimate the

probability of the individual’s choice. This means that suppose in a given set of options, assuming

similar random components between options, the likelihood that the individual will prefer option

j over all other options n can be quantified. This can be expressed as the probability that the utility

associated with option j exceeds the associated utility of all other options n (Rolfe et al., 2004).

This can also be expressed using the equation (P. Champ, Boyle, & Brown, 2003):

Pi (j | C) = P[(𝑽𝒊𝒋 + 𝜺𝒊𝒋) > (𝑽𝒊𝒏 + 𝜺𝒊𝒏), 𝒇𝒐𝒓 𝒂𝒍𝒍 𝒏 ∈ 𝑪] (5)

Pi (j | C) = P[(𝑽𝒊𝒋 − 𝑽𝒊𝒏) > (𝜺𝒊𝒏 − 𝜺𝒊𝒋), 𝒇𝒐𝒓 𝒂𝒍𝒍 𝒏 ∈ 𝑪] (6)

Where C is a complete choice set, and P (i | C) is the probability associated with the choice of

individual i. Since the preference can be quantified by estimating its probability, the likelihood of

choice can be analyzed using non-linear probabilistic econometric models following the equation

(Holmes & Adamowicz, 2003):

Pi (j | C) = P[(𝑉𝑖𝑗 − 𝑉𝑖𝑛) > (𝜀𝑖𝑛 − 𝜀𝑖𝑗), 𝑓𝑜𝑟 𝑎𝑙𝑙 𝑛 ∈ 𝐶] (7)

Pi (j | C) = exp(μvj)

∑ exp(μvn)n ∈C (8)

Estimating the residents’ willingness-to-pay

Statistical analyses are used to estimate the probability of an individual choosing a specific

option. Particularly for multiple options such as in a choice model, conditional logit (CL) or mixed

logit (MXL) models are used to analyze the choice sets depending on the density of unobserved

factors f(εn) (Train, 2009). For this study, we assumed that preferences across the options are

heterogeneous; hence the Independence of Irrelevant Alternatives (IIA) assumption was relaxed,

opting to choose a mixed logit model as the appropriate model for estimating the respondents’

mean willingness to pay (Hole, 2007, 2013). The IIA property indicates that since the alternatives

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are mutually exclusive, adding or removing an option will not affect the ratio of probability for

any other alternatives (Train, 2009). Therefore, equation (6) can be rewritten as:

Pij = exp(μvj)

∑ exp(μvn)n ∈C=

exp(U(cj))

∑ exp(U(cn))n ∈C=

exp (xjβ)

∑ exp(xnβ)n ∈C (9)

Where xj are vectors of attributes and β are a vector of unknown parameters. U(cj) is the

utility for alternative cj; hence Pij represents the probability of the individual to choose ci among

the alternatives n of the entire choice sets C. Since MXL recognizes that coefficients differ across

decision-makers (Hole, 2013), relaxing the IIA assumption would lead to a probability equation

as follows (Patrica A. Champ, Boyle, & Brown, 2017; Train, 2009):

𝑃𝑖𝑗 = ∫exp (xjβ)

∑ exp(xnβ)n ∈C 𝑓(𝛽|𝜃)𝑑𝛽 (10)

The probability of the choice is the exponentiated utility of the chosen option divided by

the sum of all the exponentiated utilities among all the alternatives (Kuhfeld, 2000). The density

function f (β|θ) represents the density of unobserved factors. Given this equation, the marginal

willingness-to-pay (MWTP) can be computed by (Hole, 2013):

𝐸(𝑊𝑇𝑃𝑗) = −𝐸(𝛽𝑗)

𝛽𝑝𝑟𝑖𝑐𝑒 (11)

Where E (βj) is the attribute’s coefficient from the mixed logit regression model, while

βprice is the cost coefficient. To estimate the mean MWTP, including the upper bound and lower

bound within 95% confidence interval, the Krinsky-Robb (KR) parametric bootstrapping

technique was used. Furthermore, the Log-likelihood and McFadden’s pseudo-R-squared were

used to assess the goodness of model fit (Hauber et al., 2016; Train, 2009).

Study site

The Santee River Basin Network (SRBN) shown in Figure 23 originates from North

Carolina (NC), transcending across different ecoregions to the coast of South Carolina (SC).

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Within the SC boundary, the SRBN was divided into four major river basins: Saluda, Broad,

Catawba, and Santee. The area hosts approximately 79% of South Carolina's population (United

States Census Bureau, 2018) in a 30500 km2 area, which is 38% of the total land area of SC

(USGS, 2013). The basin hosts major cities such as Charlotte, NC, Greenville-Spartanburg,

Columbia, and Charleston, SC, making it a home to 3.5 million residents. The major economic

industries across the landscape are manufacturing, finance, and real-estate industries (US Bureau

of Economic Analysis, n.d.). In regards to the real estate industry in SC, including those in SRBN,

had become a popular place for relocation and for owning a second home due to low cost of living

and access to outdoor recreation (Outdoor Industry Association, 2019; J. C. Ureta, Vassalos, et al.,

2020; Willis & Straka, 2016). The natural resource industry within the state, including outdoor and

recreational activities, contributes $33 billion of economic activity annually (Willis & Straka,

2016). Furthermore, the intricate network of streams and rivers within the river basins host

numerous ecosystems essential for providing ecosystem services such as water quality regulation,

water provision, recreational activities, wildlife habitat, and hydropower source.

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Figure 23 The Santee River Basin Network in South Carolina, USA

Data collection

To elicit the residents’ WTP, we surveyed 1500 residents across the SRBN using the

Qualtrics online platform in 2019. Since most residents of SC (79%) are connected to the internet

(U.S. Department of Commerce Census Bureau, 2019), utilizing the online platform became an

efficient manner of collecting the residents’ responses. Simple random sampling (SRS) was used

to determine the selected respondents from a list of residential emails available in the Qualtrics

database.

The survey instrument (Appendix L) was divided into six sections: 1) knowledge,

awareness, and perception of concepts; 2) infographics on basic concepts of ecosystems,

ecosystem services, and the current land cover situation in SRBN; 3) valuation scenario and

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assumptions; 4) choice model elicitation; 5) institutional design; and 6) demographic

characteristics.

We included screener questions to ensure that the respondents are at least 18 years of age,

the household's financial decision-maker, and that their household has its water bill account. The

latter screener question was necessary to represent better the survey's payment vehicle. To ensure

a proportional representation of the population from different counties, we estimated the number

of samples to be collected per county based on its total population.

The 1500 respondents were divided into two groups representing the two types of

intervention: a farm-based intervention through cover crop planting and a tree-based intervention

through agroforestry farming. The split was necessary since each intervention has a different

magnitude of effects for the target ES attributes.

To limit the respondents’ strategic and hypothetical biases in answering the questions, we

used cheap talk statements to remind them that, although the proposition is hypothetical, they

should decide as if they are choosing for an actual policy (Patricia A Champ, Moore, & Bishop,

2009; Cummings & Taylor, 1999; Murphy, Stevens, & Weatherhead, 2005). Furthermore, when

answering the questions, they should only think about their household and not how others will be

affected.

Survey design

Knowledge, Awareness, and Perception

The first section asked questions about the respondents’ knowledge and familiarity with

ecosystems and ecosystem services concepts. This establishes a baseline of how much the

respondents know about the ecological terminology and its relation to their well-being.

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Furthermore, it also elicits their position on some potential actionable issues relevant to

implementing these programs.

Concepts infographics and the status quo

The second section provided them with information about the basic concepts and

terminologies. After the first section, this was critically placed to correct potential misconceptions

of terminologies coming from their baseline knowledge. We also provided them information about

the current land use situation, the approximate amount of ecosystem services a watershed provides,

and how these could change in the next ten years if no conservation intervention is conducted. This

was presented as the status quo or the “business-as-usual (BAU)” scenario. We also introduced

information about cover cropping and agroforestry as some of the potential sustainable

interventions that can address the possible effects of the BAU on the ecosystems and its services.

This section allowed the respondents to have a similar understanding of the study's concepts and

primary focus. We used a combination of video clips, images, and narratives for a more interactive

information session.

Valuation scenario and assumptions

Considering the information provided in the first and second sections, the third section

presented the study's primary objective for eliciting the residents’ value for ecosystem service

improvement. We presented them with a hypothetical policy for supporting conservation programs

wherein a certain fee will be collected from the residents in 5 years through an additional charge

to their household’s monthly water bill. When answering, we asked them to consider:

a) that the money collected will be directly going to a trust fund for the river-basin

conservation;

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b) that the overall collected funds will be solely spent for the implementation of programs

toward conservation programs and improvement of ecosystem services

c) to treat the amount that they will pay for as the amount they are willing to spend to

improve the ecosystem services.

These specifications were necessary to simulate the institutional arrangement of a PES

(Forest Trends et al., 2008; Thompson, 2018). Furthermore, we also asked them to consider that

the amount they will be paying is an addition to their current water bill. This point was emphasized

to make sure that they will be considering their constraint in their decisions. We also told them to

assume that the policy will only be implemented if the majority will be willing to participate;

however, it will apply to all residents once implemented.

Choice sets, attributes targeting, and elicitation

The fourth section of the questionnaire elicited the respondent’s preference by presenting

sets of choices with varying attributes and the choice set’s corresponding price. The choice sets

that the respondents will get depends on what sampling group they belong to, that is, the type of

intervention to be implemented across the landscape. The first one (Figure 24) simulates the

potential effect on the ecosystem services given that a crop-based sustainable practice is

implemented, particularly by planting cover crops in idle cropland. The other group (Figure 25)

simulates a tree-based sustainable practice, particularly by developing an agroforestry farm.

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Figure 24 Sample choice set with cover crop as the intervention

Figure 25 Sample choice set with agroforestry as the intervention

While the two groups have similar ES attributes being valued, the magnitude of each

intervention's effect differs from each other. The percent change impact of the intervention on the

ES attribute was quantified using the Integrated Valuation of Ecosystem Services and Tradeoffs

(InVEST) model. Specifically, we quantified how much the ES will change for the next ten years

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if either intervention is implemented across the landscape. We focused on the water-related ES,

particularly sediment retention capacity, potential water yield, and wildlife habitat improvement,

following the stakeholders’ prioritization preference of ecosystem services in SRBN (J. C. Ureta,

Vassalos, et al., 2020). We followed the methodology of Ureta et al. (2020) for quantifying the

sediment retention capacity and potential water yield (J. C. Ureta, Clay, et al., 2020) while

consulting wildlife experts for estimating the likely change in wildlife habitat coming from either

intervention.

To simplify the quantification of the ES effect from both interventions, we assumed that

they are mutually exclusive. Therefore, the effects in the choice set will apply solely from the

specific intervention as presented and not a combination of interventions.

The quantification results suggest that suppose if we continue as business as usual (status

quo) with no conservation measure implemented while urbanization continues to grow by 2030;

the amount of water being contributed to the stream will increase by 4%, while the amount of

sediments exported to the stream will also increase by 3% which is deterrent to the water quality.

Furthermore, a potential loss of 5-10% in habitat for bobwhite quails, deer, and songbirds may

also occur. However, with conservation programs or sustainable practices, the effect on the ES

attributes changes. Particularly if the intervention is by using cover crops, it is expected to increase

water supply by 1% while also improving water quality by 1.4%. At the very least, this intervention

maintains or minimizes the loss of the wildlife habitat or improves some occurrence of wildlife.

On the other hand, if the intervention implemented is by agroforestry farming, it is expected to

increase the water supply volume across the landscape by 3% while also improving the water

quality by reducing sediments exported by 5%. Furthermore, this intervention also enhances

wildlife habitat through the increased frequency of bobwhite quails, deer, and songbirds by 5-10%.

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Given the quantification of ecosystem services, each option comprised four attributes (3

ecosystem services and a price of the bundle) with two levels each. We used the JMP software

(SAS Institute Inc., 2019) to randomize the attribute levels to form the optimal choice sets. With a

D-efficiency of 91% for the cover crop sampling group and 90% for the agroforestry sampling

group, the JMP generated 12 choice sets in total for both sampling groups with two options per

choice set. The two levels per choice set become Options 1 and 2, while the status quo became

Option 3. Overall, each respondent was presented with four choice sets, further subdividing the

sampling group into three clusters to distribute the 12 choice sets among the respondents evenly.

Institutional arrangement

The fifth section of the questionnaire elicits the respondents preferred institutional

arrangement should a PES be established. At this point, respondents were asked about their

recommendation on the best payment vehicle to collect the PES funds. Also, they were asked about

the possible type of institution that should be trusted to manage the funds and lead the PES

program. This question is critical in establishing a PES as it provides information on the possible

institutional arrangement that the public would vouch for. The institution with the strongest

support from the public is critical for successfully implementing a PES (Goldman et al., 2007;

Thompson, 2018).

Respondent profile

Finally, the sixth part of the questionnaire elicited the respondents’ profile. In decision-

making exercises or social science surveys, demographic variables show that respondents’

characteristics may or may not have a connection towards their decision-making criteria; hence it

can be used as exogenous covariates in the analysis (Abdul-Wahab & Abdo, 2010; Mangiafico et

al., 2012; Muhammad Nauman Sadiq et al., 2014; Vilčeková & Sabo, 2013). Furthermore, socio-

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economic characteristics are typical factors used in evaluating decision-making as this constitutes

constraint attributes to respondents. This is typical of valuation and stakeholder involvement

studies (Mangiafico et al., 2012; Marsh, 2014; Seriño et al., 2017; Small et al., 2017; Soley et al.,

2019; J.C.P. Ureta et al., 2016).

Results and discussion

The respondents' socio-demographic characteristics from both sampling groups divided

into the three regions of SRBN as Upstate, Midland, and Lowcountry & Coastal) are reported in

Table 11.

Demographic characteristics

The average age of respondents from both the sampling group and across the region is

relatively similar, ranging at around 48 – 49 years of age for the agroforestry group, while 48 – 51

for the cover crop group. Similarly, the average household size is three across the sampling groups,

which is comparable to the national and state statistics (United States Census Bureau, 2018). The

average years that respondents stayed in SC ranged from 25 – 29 years for the agroforestry group,

while 22 – 31 years for the cover crops group. Furthermore, most of the respondents in both groups

own the house they are currently living in.

In terms of social characteristics, while most of the respondents across the group are female

(60% to 72% across the clusters), a substantial percentage of males participated in the survey (28%

to 40%). In terms of ethnicity, most of the respondents identified themselves as white or Caucasian,

76% - 89%, which is slightly higher than the state’s overall average of 67% of the total population

(United States Census Bureau, 2019a). Furthermore, the number of respondents that has a

bachelor’s degree or higher (46% to 57% in the agroforestry group, while 43% to 51% in the cover

110

crop group) is greater than the state average of 28% of the overall population (United States Census

Bureau, 2019b)

Table 11 Socio-demographic characteristics of respondents’ profile

Characteristic

Agroforestry Cover crops

Upstate Midland

Low

country

&

Coastal

Upstate Midland

Low

country

&

Coastal

Total sample 305 304 171 302 325 153

Average age (SD) 49 (16) 48 (15) 48 (15) 48 (15) 49 (16) 51 (15)

Average household size (SD) 3 (1) 3 (1) 3 (1) 3 (1) 3 (1) 3 (1)

Average years in SC (SD) 29 (41) 25 (19) 25 (18) 31 (24) 26 (19) 22 (16)

House ownership

Owned 76% 81% 71% 77% 78% 84%

Rent 24% 19% 29% 23% 22% 16%

Gender

Male 30% 32% 40% 28% 32% 32%

Female 70% 68% 60% 72% 68% 68%

Ethnicity

African American 10% 18% 13% 9% 18% 8%

Asian 2% 2% 2% 1% 1% 1%

Native American or Alaska Native 1% 1% 1% 0% 0% 2%

Native Hawaiian or Pacific Islander 0% 0% 1% 0% 0% 1%

Caucasian 87% 76% 82% 89% 78% 86%

Others (does not want to declare) 1% 3% 0% 1% 2% 1%

Education

Less than high school degree 3% 1% 2% 2% 2% 3%

High school degree or equivalent

(e.g. GED) 15% 13% 11% 17% 16% 7%

Some college but no degree 22% 16% 23% 26% 23% 21%

2 year degree 15% 12% 15% 13% 8% 10%

4 year degree 31% 31% 23% 25% 30% 29%

Graduate degree 12% 22% 21% 16% 17% 25%

Professional degree 3% 4% 5% 1% 3% 5%

Employment

Employed full time (working 40 or

more hours per week) 43% 49% 47% 44% 46% 48%

Unemployed looking for work 12% 9% 13% 14% 11% 11%

Retired 4% 4% 5% 4% 6% 3%

Student 10% 6% 5% 8% 6% 3%

Disabled 22% 27% 23% 17% 25% 29%

Income

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Less than $10,000 6% 5% 5% 4% 5% 5%

$10,000 - $19,999 6% 4% 4% 8% 8% 4%

$20,000 - $29,999 7% 8% 12% 9% 10% 5%

$30,000 - $39,999 12% 10% 10% 12% 10% 7%

$40,000 - $49,999 10% 8% 9% 12% 8% 8%

$50,000 - $59,999 14% 12% 10% 11% 11% 8%

$60,000 - $69,999 10% 7% 9% 7% 8% 7%

$70,000 - $79,999 8% 7% 9% 10% 6% 10%

$80,000 - $89,999 3% 7% 5% 5% 4% 9%

$90,000 - $99,999 7% 8% 5% 6% 6% 6%

$100,000 - $149,999 12% 18% 17% 12% 17% 18%

More than $150,000 7% 9% 6% 6% 7% 13%

In terms of employment, most of the respondents across the group are employed (55% -

60%). This percentage is similar to the state’s level of employment at 57%. Finally, in terms of

household income, around 43% to 64% of the respondents are below the state’s median household

income of $72000 annually (SC Department of Employment and Workforce, 2018; United States

Census Bureau, 2018).

Summary statistics of perception, knowledge, and awareness on conservation programs

The respondents were asked about their familiarity with key concepts in conservation

(Table 12). When asked if they are aware that the air, water, and food comes from nature, as well

as if there is a connection between the land cover across the landscape to their residence value and

well-being, a greater majority (81% - 99%) of the respondents from both sampling group claimed

that they are aware of all these matters. However, when asked if they are familiar with ecosystem

services, only about half (50% - 60%) of the respondents from both groups responded that they

are familiar. This shows that respondents are knowledgeable and aware of the benefits of the

environment but not of the ecological concept. Nevertheless, when asked if they think it is

important to maintain a healthy environment and that the environment and economy are equally

important, almost all respondents (91% - 100%) agree with the statement.

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Table 12 Respondents' familiarity with conservation concepts

Perception Region Agroforestry Cover crop

Are you familiar with Ecosystem Services?

Upstate 53% 50%

Midland 50% 53%

Lowcountry &

coastal 58% 60%

Are you aware of the air we breathe, the water we drink

and use for household chores, and the food we eat

comes from nature?

Upstate 97% 97%

Midland 98% 96%

Lowcountry &

coastal 95% 99%

Are you aware of a connection between the forests,

agricultural land, mountains, and other land uses to the

value of your current residence?

Upstate 86% 84%

Midland 88% 81%

Lowcountry &

coastal 81% 86%

Are you aware of a connection between the forests,

agricultural land, mountains, and other land uses to

your general well-being?

Upstate 92% 91%

Midland 94% 91%

Lowcountry &

coastal 89% 96%

Do you think it is important to maintain a healthy

environment?

Upstate 97% 100%

Midland 99% 98%

Lowcountry &

coastal 97% 99%

Do you agree that the economy and the environment

are equally important?

Upstate 91% 96%

Midland 96% 93%

Lowcountry &

coastal 94% 96%

Are you aware of conservation programs in the state?

(e.g., Environmental Quality Incentives Program

[EQIP], Wetlands Reserve Program [WRP],

Conservation Reserve Program [CRP], Farm and

Ranch Lands Protection Program [FRPP], Grassland

Reserve Program [GRP], Conservation Stewardship

Program [CSP])?

Upstate 55% 55%

Midland 57% 55%

Lowcountry &

coastal 64% 63%

Will you support conservation programs (e.g., EQIP,

WRP, CRP, FRPP, GRP, CSP) implemented in the

state?

Upstate 78% 83%

Midland 77% 81%

Lowcountry &

coastal 84% 82%

Specific to the conservation programs, respondents were also asked if they are aware of

any conservation programs currently implemented. Results show that 55% to 64% are aware of

these programs. Conservation programs are typically available for landowners rather than

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residents; therefore, it is expected that residents may not be aware of these programs. However,

disseminating this type of information to the residents will help gather support for the conservation

programs. Such as when respondents were asked if they will be willing to support these

conservation programs, to which a greater majority (77% - 84%) responded that they are willing

to support.

Satisfaction rating to key environmental characteristics

Respondents were also asked about their current satisfaction rating towards key

environmental characteristics in their area. Figures 26a and 26b show which aspects of the

environment in their area respondents feel satisfied with and which aspects could be improved.

(a) Agroforestry group

3.8

1

4.5

0

4.0

6

4.0

7

3.6

3

3.7

6

3.5

8

4.3

2

3.8

8

3.8

4

3.5

0 3.6

8

3.6

1

4.5

0

3.9

2

4.0

5

3.4

2 3.6

8

T H E Q U A L I T Y O F W A T E R T H A T

Y O U D R I N K

T H E A M O U N T O F W A T E R

A V A I L A B L E T O Y O U R

H O U S E H O L D

T H E Q U A L I T Y O F A I R I N Y O U R

R E S I D E N T I A L A R E A

T H E A B U N D A N C E O F B I R D S I N Y O U R

A R E A

T H E A B U N D A N C E O F D E E R I N Y O U R

A R E A

T H E O V E R A L L S T A T E O F T H E E N V I R O N M E N T I N Y O U R A R E A

Upstate Midland Low country & coastal

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(b) Cover crop group

Figure 26 Median satisfaction rating of respondents to key environmental characteristics in their area

Overall, results show a remarkably similar satisfaction rating in both groups with few

differences by region (Appendix K). Figure 26 shows that respondents have the highest median

satisfaction rating towards the amount of water available to the household. The rating between the

regions also shows the same pattern where Lowcountry and coastal areas have the highest median

satisfaction rate for water supply (4.50 for agroforestry group and 4.53 from cover crop group),

followed by Upstate residents (4.50 and 4.48), and lastly by the Midland residents (4.32 and 4.25).

In general, this could imply that there is no issue with the water supply within SRBN. The results

coincide with the potential water yield quantification study of Ureta et al. (2020), where

Lowcountry and coastal areas showed to accumulate water due to convergence of rivers and

presence of low lying areas, while upstate regions are where the headwaters of watershed can be

found (J. C. Ureta, Clay, et al., 2020).

3.6

5

4.4

8

3.8

7

3.9

9

3.5

9

3.6

6

3.4

9

4.2

5

3.8

3

3.9

0

3.6

2

3.6

53.9

3

4.5

3

4.0

7

3.9

3

3.5

5

3.6

8

T H E Q U A L I T Y O F W A T E R T H A T

Y O U D R I N K

T H E A M O U N T O F W A T E R

A V A I L A B L E T O Y O U R

H O U S E H O L D

T H E Q U A L I T Y O F A I R I N Y O U R R E S I D E N T I A L

A R E A

T H E A B U N D A N C E O F B I R D S I N Y O U R

A R E A

T H E A B U N D A N C E O F D E E R I N Y O U R

A R E A

T H E O V E R A L L S T A T E O F T H E E N V I R O N M E N T I N Y O U R A R E A

Upstate Midland Low country & coastal

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On the other hand, the quality of water and the abundance of deer in the area gathered the

least satisfaction rating among the respondents. Upstate residents from the agroforestry group

showed the highest among the regions with a median of 3.81, followed by the Lowcountry and

Coastal residents with 3.61, and the Midland residents with 3.58. On the other hand, within the

cover crop group, the Lowcountry and Coastal residents showed the highest satisfaction rating on

this characteristic (3.93) while the Upstate residents are at 3.65 and the Midland residents with

3.49. Nevertheless, while the results show that respondents have the least satisfaction rating to

water quality than other characteristics, this does not necessarily indicate a water quality problem.

However, this shows the residents’ preference of the priority ES that needs to be improved. This

finding is also consistent with a recent study about stakeholders’ priority ES for improvement in

SC (J. C. Ureta, Vassalos, et al., 2020).

Finally, the other characteristic that also gathered a low satisfaction rating from the

respondents is the abundance of deer observed in the area. This perception can be associated with

the state of wildlife habitat in the area. In both the agroforestry and cover crop sampling groups,

respondents from the Lowcountry and coastal rated this characteristic the lowest with a median of

3.42 and 3.55, respectively. It is followed by Midland residents with 3.50 and 3.62, and finally the

Upstate residents with 3.63 for agroforestry and 3.59 for cover crop groups. Like water quality,

while the respondents rated this characteristic the lowest, it merely indicates their preference for

this characteristic to be prioritized for improvement.

Residents’ value towards ecosystem service improvement

Estimation of the results of the mixed logit model

To estimate the likelihood of the residents’ willingness to pay for each attribute, we used

the mixed logit package in Stata 13 (Hole, 2013). The water supply and water quality changes

116

were modeled as a continuous variable. Therefore, they estimate the respondents' probability of

paying for a 1% improvement in these attributes. The wildlife habitat improvement was modeled

as a dummy variable where 1 represents an enhancement to this attributed. The price was modeled

as a continuous variable representing the additional monthly premium in the household’s water

utility fee to pay for the bundle of improvements to the ecosystem service attributes in a given

option. Finally, the status quo was included as a dummy variable, with 1 representing the likelihood

of residents choosing the third option. A statistically significant p-value of the results coefficient

indicates willingness-to-pay, while a statistically significant p-value of the standard deviation

suggests heterogeneity of preference within the sampled respondents (Patrica A. Champ et al.,

2017; Hole, 2013). Results of the mixed logit regression model (Table 13) show that the residents’

WTP varies by geographic region, ecosystem service attribute, and type of intervention.

Results show that the Upstate region residents are willing to pay to improve water quality

regulation and wildlife habitat. This result is observed for both agroforestry and cover crop

intervention. However, residents are only willing to pay for the water supply improvement if the

intervention is through agroforestry. This could be due to the impression that tree-based

interventions such as agroforestry are more likely to increase water recharge than crop-based

interventions such as cover crops. Also, since the Upstate region hosts most watershed headwaters

and forested areas, implementing a tree-based sustainable practice is more likely to improve the

water supply than a cover crop intervention.

Table 13 Estimation results of mixed logit models by type of intervention in each region Cover crop Agroforestry

Upstate Midland

Low

country &

Coastal

Upstate Midland

Low

country &

Coastal

number of

observations 3624 3900 1836 3660 3648 2052

number of individuals 302 325 153 305 304 171

AIC 2072 2265 983 2051 2042 1145

117

BIC 2134 2327 1038 2113 2104 1202

McFadden R2 0.157 0.161 0.207 0.158 0.151 0.163

Log likelihood -1026.1 -1122.3 -481.5 -1015.4 -1011.0 -562.6 Mean coefficient

Water supply 0.003 0.024 -0.094*** 0.042** 0.033 0.030

Water quality 0.262*** 0.262*** 0.002 0.164*** 0.306*** 0.109

Wildlife habitat 0.195* 0.067 0.715*** 0.546*** 0.511*** 0.524***

Price premium -0.087*** -0.091*** -0.112*** -0.137*** -0.125*** -0.126***

Status quo -4.534*** -4.208*** -6.289*** -4.257*** -3.422*** -4.502*** Standard deviation

Water supply 0.206*** 0.125*** 0.063 0.133*** 0.181*** 0.137***

Water quality -0.027 0.240 -0.378 0.066 -0.054 -0.025

Wildlife habitat -0.014 0.115 -0.357 0.632** 0.737** 0.598

Price premium 0.149*** 0.127*** 0.020*** 0.148*** 0.132*** 0.115***

Status quo 3.944*** 4.633*** 1.034*** 4.198*** 3.776*** 4.638***

Similarly, Midland residents are also unwilling to pay for the improvement of the water

supply. Still, they are likely to be willing to pay for an improvement to water quality regulation,

which can be observed from either intervention. However, for wildlife habitat improvement,

Midland residents are likely to pay only if the intervention is through agroforestry. This can be

attributed to the impression that since agroforestry uses integrating multiple crop species and tree

species which likely develops into a forest-like ecosystem, therefore it has better chances of

improving wildlife habitat (Bugalho, Dias, Briñas, & Cerdeira, 2016; P. Udawatta, Rankoth, &

Jose, 2019; Sistla et al., 2016).

Finally, residents are willing to pay for wildlife habitat improvement for the Low County

and Coastal region and not for other water-related ecosystem services. In fact, respondents from

the cover crop intervention revealed a negative willingness to pay for an increased water supply.

This result could be associated with the already abundant water supply in the area. The region

typically has low-lying areas where groundwater aquifers can be found and a rich source of usable

water. Since agroforestry practices are tree-based, it gives an impression of holding more water

through its uptake while cover crops have less uptake, contributing to an increased water supply.

118

Therefore, with the abundance of water and occurrence of flooding incidents in these regions,

residents could have an impression that they already have an excessive amount of water, to the

point that it is already damaging rather than beneficial. The water quality is less of a concern in

this region since the Lowcountry and Coastal areas have a relatively high satisfaction rating for

this attribute than other regions (Figure 26).

Computing for the marginal willingness to pay

Using the Krinsky-Robb (KR) parametric bootstrapping, the marginal willingness-to-pay

(MWTP) was computed for statistically significant attributes and a 95% confidence interval by

region and by ES (Figure 27).

In terms of water supply, Upstate residents’ WTP is estimated to be around $0.31, mainly

only if the intervention is agroforestry. On the other hand, the Lowcountry and Coastal residents

revealed a negative WTP amounting to -$0.84, representing the amount they should be

compensated for a percent increase in the volume of water they are currently receiving.

Upstate residents are willing to pay $3.00 if the intervention is through the cover crop in

terms of water quality, while $1.19 if the intervention is through agroforestry. Midland residents

are willing to pay $2.86 and $2.44, respectively, while Lowcountry and Coastal residents are

unwilling to pay for this attribute. In both regions, residents’ WTP through cover crops are higher

than agroforestry. This could be associated with the popularity of the cover crop intervention

within SC. The state has been promoting cover crops as a sustainable farming practice, hence also

highlighting its benefits. On the other hand, there are still minimal resources and information for

agroforestry, and very few farmers and landowners have adopted this practice.

119

Co

ver

cro

ps

Improvement to water supply Improvement to water quality Improvement to wildlife habitat

Agr

ofo

rest

ry

Figure 27 Range of marginal willingness-to-pay for the improvement of ecosystem services by region (in dollar values with 95% confidence interval)

-1.8

-1.6

-1.4

-1.2

-1

-0.8

-0.6

-0.4

-0.2

0

0.2

0.4

Upstate Midland Low countryand Coastal

0.000

0.500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

4.500

5.000

Upstate Midland Low countryand Coastal

0.000

2.000

4.000

6.000

8.000

10.000

12.000

Upstate Midland Low countryand Coastal

0.000

0.100

0.200

0.300

0.400

0.500

0.600

Upstate Midland Low countryand Coastal

0.000

0.500

1.000

1.500

2.000

2.500

3.000

3.500

Upstate Midland Low countryand Coastal

0.000

1.000

2.000

3.000

4.000

5.000

6.000

7.000

8.000

Upstate Midland Low countryand Coastal

120

Finally, for wildlife habitat improvement, the residents’ MWTP varies by intervention and 0

by geographic region. Upstate residents are willing to pay $2.23 if the intervention is cover crop 1

while $3.98 if agroforestry. Midland residents are unwilling to pay if the intervention is cover crop 2

but are willing to pay $4.08 for agroforestry. In both cases, the agroforestry intervention yields 3

higher WTP as compared to cover crops. This could be associated with the impression that since 4

agroforestry is more likely related to reforestation, it will have a higher likelihood of improving 5

the wildlife habitat (Bugalho et al., 2016; P. Udawatta et al., 2019; Sistla et al., 2016). However, 6

the situation is reversed for the Lowcountry and Coastal region. Residents are willing to pay $6.39 7

if the intervention is through cover crops while $4.15 for agroforestry. Lowcountry and Coastal 8

ecosystem tend to be closer to prairies and field which holds diverse species that are ecologically 9

important such as insects and birds. By implementing cover crops, keeps the areas vegetated hence 10

also maintaining the soil and species diversity across the land, which could lead to improvement 11

to wildlife habitat (de Pedro, Perera-Fernández, López-Gallego, Pérez-Marcos, & Sanchez, 2020; 12

Elhakeem et al., 2019; Shackelford, Kelsey, & Dicks, 2019). Overall, despite the differences in the 13

estimated MWTP of residents, residents have high regard for wildlife habitat improvement. This 14

is also consistent with their satisfaction rating, where characteristics relevant to wildlife habitat, 15

particularly deer sightings, have a relatively lower score than others (See Appendix M). 16

To verify the feasibility of the proposition, we also asked the respondents if they would be 17

willing to support a PES program considering the assumptions presented in the questionnaire and 18

that it could affect their household budget. Results revealed that 75% of the respondents are willing 19

to support the program. Within those who are willing to support, 44% of the respondents said their 20

reason is that they care a lot about the ecosystem services, while 55% said that they experience the 21

benefits from the ecosystem, and 32% said that they get satisfaction in contributing to a cause that 22

121

they believe in. On the other hand, among the 25% of respondents who are unwilling to support, 23

61% said they do not have enough money to contribute, while 31% said they do not trust the 24

regulating body. 25

Overall community benefits 26

To evaluate the overall approximate benefits that residents could get from improving the 27

ecosystem services through the proposed interventions, we multiplied the projected total number 28

of housing units per region by the corresponding MWTP per month. Table 14 shows the overall 29

projected revenue from the residents. 30

Table 14 Estimated revenue for a complete collection of residents' willingness to pay 31

Upstate Midland Lowcountry Total

Number of housing units 423,905 496,817 171,118 1,091,840

Cover

cro

p Water supply (144,286.57) (144,286.57)

Water quality 1,270,974.67 1,422,222.94 2,693,197.60

Wildlife habitat 943,711.91 1,093,007.33 2,036,719.24

Projected monthly net

revenue 2,214,686.58 1,422,222.94 948,720.76 4,585,630.27

Agro

fore

stry

Water supply 130,054.69 130,054.69

Water quality 504,644.75 1,213,858.85 1,718,503.60

Wildlife habitat 1,685,738.90 2,025,028.92 709,319.23 4,420,087.06

Projected monthly net

revenue 2,320,438.34 3,238,887.77 709,319.23 6,268,645.35

Results show that the Upstate residents can generate a total of $2.2 Million to support cover 32

crop interventions while $2.3 Million for agroforestry. On the other hand, the Midland residents 33

can generate up to $1.4 Million for cover crops while $3.2 Million for agroforestry. Finally, 34

Lowcountry and Coastal residents can generate $949,000 for the cover crop, which also accounts 35

for the damage cost or compensation value of water supply increase, while $709,000 for 36

agroforestry. Overall, the river basin can generate a monthly benefit of $4.6 Million for cover crop 37

implementation or $6.3 Million for agroforestry. Considering an adjustment of only 75% from the 38

overall projected benefits to only include those willing to pay, the amount that could be gathered, 39

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if materialized, will be substantial for sustainable support of conservation programs. Hence, this 40

estimate reveals the economic viability of the PES program within the river basin network. 41

Preference on Institutional arrangement 42

To understand the respondents' preference regarding institutional arrangements that can 43

lead the program, we asked about their preferred payment vehicle and institutional driver for 44

conservation programs. Regarding their preferred mode of payment that should be used to collect 45

the funds for conservation programs, respondent preference is split evenly between Federal or 46

State tax payment collection and Real Estate tax collection with 38% each. While other utility bills 47

were an option, only 11% chose that type of payment vehicle. Using the Real Estate and Federal 48

or State tax system could be an advantage for PES since these are already established and auditable 49

mechanisms for collection, which mitigates one of the challenges in PES (Fauzi & Anna, 2013; 50

Thompson, 2018; Zanella et al., 2014) and hence could provide a reliable fund collection and 51

disbursement scheme. 52

On the other hand, in terms of preferred institutions that should spearhead, oversee, and 53

direct the PES framework, respondents preferred the Academia (36%), followed by non-profit 54

organizations (25%) and the State agencies (21%). This reveals that respondents have the highest 55

confidence in these institutions for driving the PES framework for the conservation program. 56

Finally, when asked if they think this type of sustainable financing program will become 57

successful and effective within the state, 43% responded “Yes” while only 5% responded “No.” 58

However, while the majority of the residents (52%) responded “Maybe,” most remarks said that 59

this program is likely to be successful as long as the stakeholders are adequately informed and that 60

there is transparency on the financial spending to ensure that the overall funds go to conservation 61

program trust fund. Furthermore, other remarks also mentioned that the program's success would 62

123

depend on the governance and institutional structure. Nevertheless, while many respondents are 63

skeptical of the program's effectiveness, most are optimistic that this sustainable financing 64

mechanism will benefit society. 65

Summary and conclusion 66

Payments for Ecosystem Services is a promising viable solution for the continuous support 67

of conservation programs and sustainable practices. However, the scheme's success is highly 68

dependent on understanding the preference of the primary key players such as the ES Sellers and 69

ES Buyers. This study mainly investigated residents' preference towards supporting conservation 70

programs and sustainable practices in a potential PES framework scheme. We also estimated the 71

residents’ value towards ecosystem services improvement, specifically to the abundance of water 72

supply, improvement on water quality regulation, and enhancement of wildlife habitat; and the 73

potential overall community benefits of the PES program. The estimation was conducted in the 74

context of proposed possible interventions of developing agroforestry or implementing cover crop 75

planting. 76

Results show that residents have a high appreciation of the benefits they get from the 77

environment, especially those with a tangible and direct impact on their well-being. However, 78

when asked about conservation concepts and programs, there was a significant decline in those 79

familiar with them. This demonstrates a knowledge gap within the public of fundamental 80

ecological concepts, which are essential for promoting and understanding the importance of 81

conservation programs and sustainable practices. Furthermore, most respondents also revealed that 82

they are unaware of different types of conservation programs. While information about 83

conservation programs and sustainable farming practices is more relevant for landowners and 84

farmers, understanding the benefits for the residents and the general public will increase the 85

124

acceptability and support for these programs. In fact, residents indicate that they are willing to pay 86

to support conservation programs and sustainable practices as long as they have knowledge and 87

information about these programs' effectiveness and success. This highlights the need to address 88

this gap by improving the education and information campaign to gather support and increase the 89

public's acceptability of the conservation programs. 90

While results indicated that residents are willing to support the conservation programs and 91

sustainable practices through the PES framework, it is also essential to estimate their value towards 92

ecosystem services improvement. Results showed that resident’s marginal willingness to pay 93

varies depending on region, the type of intervention, and the type of ecosystem service that will 94

improve. Upstate residents are willing to pay $3.00 per month for a 1% improvement on water 95

quality regulation of a cover crop planting intervention, while $1.19 if the intervention is through 96

agroforestry farming. On the other hand, Midland residents are willing to pay $2.86 to cover crop 97

intervention while $2.44 in support of an agroforestry intervention. Finally, Lowcountry and 98

Coastal residents indicated that they are unwilling to pay for a water quality improvement. In both 99

regions, Upstate and Midland, the residents’ WTP are higher for cover crop intervention than 100

agroforestry. This could be associated with the promotion of cover crops as a sustainable farming 101

practice within the state, while agroforestry farming is still exploratory. 102

Furthermore, in terms of wildlife habitat improvement, Upstate residents are willing to pay 103

$2.23 per month if cover crop planting as a sustainable practice intervention could improve the 104

wildlife habitat, while $3.98 if through agroforestry. Midland residents are unwilling to pay for 105

the cover crop as an intervention but are willing to pay $4.08 for agroforestry. The higher WTP of 106

residents for wildlife habitat improvement through agroforestry can be associated with 107

reforestation. Since agroforestry resembles reforestation, residents have the impression that 108

125

improving the forest could also improve wildlife habitat and biodiversity. However, the same 109

cannot be said for Lowcountry and Coastal region residents. The residents’ estimated WTP for 110

wildlife habitat improvement is $6.39 through cover crops intervention while $4.15 for 111

agroforestry. The difference in the preference could be due to the type of ecosystem that is within 112

this region. Since the Lowcountry and Coastal regions have many low-lying areas and most 113

ecosystems are close to prairie and agroecosystem types, the biodiversity also changes depending 114

on the kind of ecosystem. Therefore, since the cover crop is more relatable to the ecosystems in 115

this region, it is more feasible to improve the wildlife habitat of this region than agroforestry 116

farming. 117

In terms of the increase in water supply, residents are typically not willing to pay. Among 118

the regions, only Upstate residents are willing to pay $0.31 for this ecosystem service improvement 119

and only if through an agroforestry program. This could be due to the impression of agroforestry 120

which uses tree-based practices. Tree-based practices closely resemble reforestation efforts which 121

are typically linked to improvement in water recharge and water catchment. Furthermore, the 122

Upstate region hosts most headwaters, making it attractive to implement tree-based practices due 123

to the still dense surrounding forests. On the other hand, residents in the Lowcountry and Coastal 124

area revealed a negative WTP of -$0.84 through cover crop implementation. This could be due to 125

the abundance of water in the area to the point that an increased amount would become overly 126

excessive and unbeneficial. 127

Using the estimated WTP, the Upstate region's overall community benefits are estimated 128

to be around $2.2 Million per month through the cover crop sustainable farming practice while 129

$2.3 Million per month through agroforestry farming. On the other hand, the Midland region is 130

estimated to be around $1.4 Million to $3.2 Million, respectively. Lastly, the Lowcountry and 131

126

Coastal region’s community benefits are estimated at $949,000 through cover crop intervention 132

while $709,000 through agroforestry. Overall, this amounts to $4.6 Million monthly benefits from 133

cover crop intervention or $6.3 Million from agroforestry farming. While the results in the study 134

also revealed that around 75% of the respondents are willing to pay, this would still amount to a 135

substantial financial mechanism to continuously support conservation programs and sustainable 136

farming practices in each region and across the Santee River Basin Network. 137

Finally, apart from the WTP estimates, results also showed that residents have confidence 138

in academic institutions, non-profit organizations, and state agencies to drive the sustainable 139

financing program. Furthermore, respondents revealed that these funds could be collected through 140

a real estate tax or the state tax. In this manner, the funds are auditable, and information about it 141

can be publicly available. Residents emphasized the importance of transparency of the transaction 142

for the program to be successful. The majority of respondents perceived that the program will be 143

successful and that they are willing to cooperate and participate in the PES if they have knowledge 144

and information about the fund allocation, disbursement, and benefits from the programs. A PES 145

program's effectiveness lies in the cooperation and involvement of key stakeholders alongside an 146

efficient institutional framework (X. Chen et al., 2014; Thompson, 2018; J.C.P. Ureta et al., 2016; 147

Vatn, 2010). While establishing a PES needs intricate design and a heavily involved stakeholder 148

approach, it is a promising mechanism that can provide continuous support to fuel conservation 149

programs and sustainable practices. 150

151

152

127

CHAPTER FIVE 153

154

MEASURING ECOSYSTEM CONDITION USING AN INTEGRATED ECOSYSTEM 155

SERVICE-BASED SPATIAL ACCOUNTING FRAMEWORK FOR SUSTAINABLE 156

LANDSCAPE CONSERVATION 157

Introduction 158

Land utilization shapes the landscape’s land cover, which affects the environment and its 159

resources through the ecosystem. However, the increasing rate of urbanization and development 160

significantly impacts the land cover change and its ecosystems. Hence, the concept of 161

sustainability or sustainable development had become a necessity and no longer a choice (Wu, 162

2013). Sustainability or sustainable development, defined as “development that meets the needs of 163

the present without compromising the ability of future generations to meet their own needs” 164

(Brundtland, 1987), has become a primary consideration to sustain continued economic growth. 165

Despite the sustainability framework, land utilization still favors economic growth and is primarily 166

centered towards urbanization (Quintas-Soriano et al., 2016; Saxena & Jat, 2019; J. C. Ureta, Clay, 167

et al., 2020). Therefore, the state and health of various ecosystems from other land covers are also 168

being affected. 169

Healthy ecosystems bring bundles of benefits that affect human well-being, commonly 170

known as ecosystem services (ES) (Díaz et al., 2015; Millenium Ecosystem Assessment, 2005; 171

United Nations, 2014a). These benefits include: raw materials and other tangible products or 172

commonly known as provisioning services; biophysical functions which provides natural 173

defensive mechanisms or known as regulating services; natural cycles which support the provision 174

of these benefits or known as supporting services; and benefits that humans derive that have been 175

part of societal and cultural identification or known as socio-cultural services (Millenium 176

Ecosystem Assessment, 2005). Therefore, ES is essentially the primary input for economic growth 177

and societal development. Knowing that ecosystems provide a bundle of benefits and that the 178

128

health of different ecosystems are interconnected, ecosystem conservation is a key approach for 179

achieving sustainable development. 180

In the previous years, addressing sustainability was focused on specific habitat or 181

ecosystem functions (Branton & Richardson, 2014; Wu, 2013). However, this approach lacks the 182

holistic and transdisciplinary components for landscape conservation. This means that other 183

components, i.e., social-ecological systems, ecosystem connectivity, etc., have been left out in 184

previous land conservation practices. Hence, the approach to sustainable development evolved 185

towards ES conservation across a landscape scale since it directly relates the biophysical changes 186

to human well-being and societal benefits. While the ES conservation’s primary concern is the ES, 187

its application on a landscape scale supports ES functionality, including landscape sustainability 188

(Lin et al., 2019). Therefore, ES conservation had been used in numerous decision strategies to 189

address landscape sustainability, particularly in conservation planning. 190

In 2012, the United Nations launched the System of Environmental-Economic Accounting 191

(SEEA) framework, which became the first international standard for environmental-economic 192

accounting. The UN-SEEA is an initial effort for defining a measurement framework that 193

integrates biophysical data, particularly changes in the ecosystems, and how it is linked and affects 194

economic and other human activity (United Nations, 2014a). The framework aims to mainstream 195

a method of quantifying the natural capital of a region in a way that is directly comparable with 196

the currencies in the economy, such as the Gross Domestic Product (GDP). This allows for the 197

value of natural capital to be accounted for as part of overall wealth. Part of the SEEA Central 198

Framework was the Experimental Ecosystem Accounting framework (United Nations, 2014b). 199

This framework follows the SEEA primarily as a tool to measure changes in the stock of natural 200

assets while integrating the value of ES (Vallecillo, La Notte, Zulian, Ferrini, & Maes, 2019). It 201

129

starts with a spatially explicit delineation of boundaries where the ecosystems are located, followed 202

by quantifying the ES in its physical units and eventually estimating the ES's value for the 203

recipients (Figure 28). With this framework, the effects of the drivers of change (e.g., land-use 204

change, climate change, economic factors) that eventually affects the ecosystem properties and its 205

biophysical characteristics can be quantified and valued, while the tradeoffs can be objectively 206

assessed (Hein et al., 2016; S. Liu, Costanza, Troy, et al., 2010; Vallecillo et al., 2019; Warnell et 207

al., 2020). 208

209 Figure 28 Mapping aspect of ecosystem services 210

(Adopted from (Vallecillo et al., 2019)) 211

The SEEA accounting framework allows aggregation of ES values by quantifying the 212

biophysical units, then the corresponding monetary value of a specific ES in a region (Vallecillo 213

et al., 2019). However, although seemingly simple, the aggregation of values assumes that each 214

services’ value is independent of each other but interdependent on the state of the ecosystem. 215

Therefore, the ecosystem's overall value is the total of stacked ES values or the net asset value 216

representing the bundle of ES given by an ecosystem. For example, in a forest landcover, its carbon 217

stock value is different from the value of its carbon sequestration, sediment control, and water 218

filtration potentials. Since these services are provided while the forest is intact and maturing, their 219

values can be aggregated, added, and accounted for altogether. However, if the forest is cleared 220

130

for timber harvesting, the values will be replaced by timber values or stumpage values. This system 221

of aggregation and stacking shows the potential tradeoff between identified ES. 222

The success of the experimental ecosystem accounting led to the UN Statistical 223

Commission's recent adoption as the framework to integrate the value of natural capital in 224

economic reporting (United Nations, 2021a, 2021b). The adoption of SEEA-Ecosystem 225

Accounting ensures that the accounting principles for including the value of natural capital as part 226

of the wealth and economic reporting adhere to the international standards. Simultaneously, the 227

methodologies and models used in the framework are widely accepted, particularly for valuing 228

ecosystem services and assets. This framework exposes the true wealth of a region and not only 229

considering its GDP. 230

While the ecosystem accounting framework advanced ES conservation approaches to 231

unprecedented progress, it is not without limits. Typically, the SEEA ecosystem accounting is done 232

on a large-scale area (e.g., regional, watershed, or national) (Vallecillo et al., 2019; Warnell et al., 233

2020). This is understandable since the framework's main objective is to account for the ES as part 234

of an economy. However, this approach becomes a challenge when looking at a specific parcel's 235

contribution to the overall landscape. The closest to looking at the contribution in a per parcel or 236

pixel level is using the ES models to estimate the biophysical account aspect of the SEEA 237

Ecosystem Accounting framework. 238

With the advancement in GIS and remote sensing technologies and ES quantification 239

models, ES models can highlight which specific ES are best produced in a particular pixel or region 240

(Fischer et al., 2019; Lawler et al., 2014; Lin et al., 2019; Paruelo et al., 2016; Schröter & Remme, 241

2016). Eventually, this can be used to identify, depending on a pixel’s resolution, which ES is 242

available in each pixel (Lin et al., 2019; Remme, Schröter, & Hein, 2014). However, one of the 243

131

limitations of this approach is that there is no comparable measurement of gains, losses, and 244

tradeoffs between different ES within a pixel brought by a particular land cover change since each 245

ES is treated separately within a pixel. Nevertheless, since land covers host multiple interconnected 246

ecosystems, any biophysical changes within the pixel affect the different ES simultaneously. 247

While accounting for the natural capital assets on a larger scale is critical for ES 248

conservation, knowing the per parcel contribution also has its important application, particularly 249

in the strategic implementation of conservation programs. Since conservation programs are 250

typically applied in portions of landowners’ parcels of land, a downscaled per pixel assessment 251

will help understand the effect of the intervention on ES production. Furthermore, a per-pixel 252

evaluation of the possible tradeoff of ES brought by land cover changes could provide effective 253

and strategic planning for landscape sustainability. Therefore, this study attempts to develop a 254

downscaled spatial accounting of ecosystem services using the tools approved in the SEEA 255

Ecosystem Accounting framework while also following its ecosystem accounting guidelines. 256

The primary objective is to create an ecosystem service-based index that can be applied 257

using pixel resolution as the basic spatial unit (BSU). This index is coined as the Spatial 258

Accounting of Ecosystem Services (SPACES) Index. Using the index, the study intends to account 259

for the net effect of each landcover type on the ecosystem service provision within the landscape. 260

Furthermore, using the SPACES Index counts the number of landcover pixels with high, positive, 261

neutral, and negative effects on the ecosystem service provision. 262

The study hypothesizes that a per pixel assessment of ecosystem service provision, such as 263

the SPACES Index, could provide detailed information for landscape sustainability planning. This 264

enhances sustainable land conservation strategies by identifying the hotspots for implementing 265

132

sustainable farming practices. Furthermore, this enables a way to assess the effectiveness of 266

sustainable practices being implemented in specific areas. 267

Methodology 268

The Ecosystem Accounting Framework 269

Developing the per pixel index starts from the System of Environmental-Economic 270

Accounting Ecosystem Accounting framework (Figure 29). The SEEA Ecosystem Accounting 271

begins with delineating the spatial coverage of ecosystems, followed by an accounting of the 272

condition of the ecosystems within the delineated coverage. It goes on to quantify the ES in the 273

delineated area and finally estimating the monetary value equivalent of the ES. However, for this 274

study to create the SPACES Index, we will utilize only the biophysical aspect of the ecosystem 275

accounting framework and not the estimation of the monetary value equivalent. 276

277 Figure 29 SEEA Ecosystem Service Accounting process flow 278

The ecosystem extent account uses basic spatial units (BSU) to subdivide the land areas 279

into a scaled and measurable coverage. This is represented through a geographic mesh, grid, or 280

pixel. Once the delineation of coverage is completed, information about the ecosystem per pixel is 281

obtained. Since these are remotely sensed using a geographically scaled resolution, pixel sizes can 282

be used as basic spatial units which contain ecosystem information. 283

The ecosystem condition account, also dependent on the spatial units, is used to define the 284

condition or state of the ecosystem in a specific BSU. For instance, suppose the BSU contains a 285

degraded ecosystem, i.e., a deforested area, the quality of the ES in that area is also affected; hence 286

Thematic account

Monetary asset

account

Ecosystem services account

Ecosystem condition account

Ecosystem extent

account

BIOPHYSICAL

SOCIO-ECONOMIC

133

it would reflect a low ES provision in the accounting sense. However, since ecosystem conditions 287

- particularly on a landscape level - are challenging to monitor, this information is simplified using 288

land cover as a proxy. This assumes that the identified land cover affects the ecosystem condition 289

and eventually the ES provision. 290

When the ecosystem extent and condition are established, a list of possible ES within a 291

spatial unit can be enumerated. Needless to say, that one BSU could contain multiple ES. 292

Determining the ES condition account is critical in the accounting framework. While this dictates 293

the state of the ecosystem and the services, it also identifies which ecosystem services should be 294

accounted for in a particular pixel. For example, in cases where the land cover is used as the 295

ecosystem condition, a forested area could provide multiple ES, including carbon stock, carbon 296

sequestration, and timber. Since timber production materializes when the tree is cut for utilization, 297

only then should it be considered in the accounting. Therefore, a standing forest land cover is most 298

likely attributed to carbon stocks and sequestration potentials rather than timber. However, if a 299

higher order of ecosystem condition is available, say land utilization information where it can 300

separately classify timberland from strictly protected land, then the ES attributed to the BSU could 301

change depending on if they are under timberland or protected land. Carbon stock could be 302

attributed to the BSU under the protected land, while timber production and its values could be 303

attributed to the timberland. 304

Furthermore, the ES condition also affects the possible interpretation of ES per pixel. For 305

instance, while water yield models estimate the overall water available in a delineated region, this 306

is done by aggregating the amount of water that flows to the stream as accumulated within the 307

area. However, suppose the model estimates the water yield potential per pixel as runoff, the 308

interpretation of the ES from the water yield per BSU as a surface runoff should be linked to its 309

134

implication, such as sediment export, nutrient runoff, and flood. For example, a BSU under a forest 310

land cover could have low water yield potential as compared to a BSU under an urban land cover 311

(J. C. Ureta, Clay, et al., 2020). This could be interpreted such that the BSU with a forest has lower 312

potential to release runoff as compared to the BSU with an urban land cover. Therefore, the ES 313

accounted for the specific BSU will be the ES associated with low surface runoff such as more 314

sediment and nutrient retention, higher infiltration rate, and prevention of flood. 315

With the advancement in remote sensing, Geographic Information System (GIS), and ES-316

based models, the amount of ES can be quantified per BSU. In the original SEEA framework, the 317

quantified ES is aggregated to make up the ES account, which is eventually used for estimating its 318

monetary value. While this approach is useful, the aggregation is done for the totality of the 319

delineated region and not within the BSU itself. This is because the ES have different physical 320

units; hence they cannot be summed up at the BSU level. Although, even without summing up the 321

ES within the BSU level, the quantified units per pixel provide critical information for landscape 322

sustainability planning. This has been the common approach for recording and understanding the 323

ES within the BSU (Remme et al., 2014; Sieber, Campagne, Villien, & Burkhard, 2021). 324

Therefore, for this study's purpose, while quantifying the ES uses similar models as adopted in the 325

SEEA framework (United Nations, 2014b, 2021a), we used the quantified ES units and created an 326

aggregation approach within each BSU by using an index. The index determines whether specific 327

BSU indicates an overall positive, negative, or neutral impact on the ES. 328

Spatial Accounting of Ecosystem Service Index 329

Indexes had been used in many different forms, while index creation has been developed 330

using different approaches. Indexes are used to assign measurable numeric values to a set of data 331

that indicates its relative importance, performance, or rank. Picking up from the ES quantification 332

135

process in the SEEA framework, since different ES will have different physical units, using an 333

index for each ES normalizes its values and makes them relatable to each other. 334

335 Figure 30 Process flow for developing the ES index 336

Figure 30 shows the process flow overview for converting the ES-based model outputs to 337

an ES index within a BSU. Eventually, since each ES index will be in the same scaled values, the 338

indexes can be summed up within the BSU to determine the net effect to the ES. The overall net 339

effect, termed as SPACES Index, becomes an indicator of how much ES is being produced within 340

a BSU by the current landcover. 341

To compute for the ES Index, we normalized the quantified physical units as estimated by 342

a separate ES-based model using the equation: 343

ESIij = ∑(𝑥𝑖𝑗−𝑥𝑚𝑖𝑛𝑗)

(𝑥𝑚𝑎𝑥𝑗 − 𝑥𝑚𝑖𝑛𝑗) (12) 344

Where ESIij is the index value of a particular ecosystem service j within a BSU i, and xij is the 345

quantified value in a physical unit of ES j within the BSU i. Furthermore, xmaxj is the overall 346

maximum quantified value of ES j in a physical unit, while xminj is the corresponding minimum 347

quantified value. The summation of ESIij constitutes the net effect of the landcover to the ES 348

provision and forms the SPACES Index. 349

136

Data specifications and processing of ES-based models 350

This study particularly focused on quantifying and creating an index for three ES: sediment 351

retention capacity and potential water yield – both as water quality regulation ES; and carbon 352

sequestration (Table 15). 353

Table 15 Ecosystem service-based models for index creation 354

Ecosystem Service Physical units

quantified

ES-based model used Source

Sediment retention Tons of sediments

retained by the

landcover per pixel

Integrated Valuation of

Ecosystem Services and

Tradeoffs (InVEST) –

Sediment Delivery Ratio

(SDR) Model

(J. C. Ureta,

Clay, et al.,

2020)

Water yield potential Potential volume of

water that can be

released to the streams

contributed by the

landcover per pixel

Integrated Valuation of

Ecosystem Services and

Tradeoffs (InVEST) –

Water Yield (WY)

Model

(J. C. Ureta,

Clay, et al.,

2020)

Carbon sequestration

potential

Metric tons of carbon

sequestered by the

dominant forest type

within the pixel

Forest Vegetation

Simulator (FVS) applied

to forest types imagery

(Clay et al.,

2019)

We picked up the outputs and methodologies of quantifying the three particular ecosystem 355

services from the studies of Ureta et al. (2020) for sediment retention capacity and water yield 356

potential model, and Clay et al. (2019) for carbon sequestration potential. 357

The sediment retention capacity and water yield model used the Integrated Valuation of 358

Ecosystem Services and Tradeoffs (InVEST) models, particularly the Sediment Delivery Ratio 359

(SDR) and Water Yield (WY) model (J. C. Ureta, Clay, et al., 2020). The study estimated the 360

amount of sediments that are being captured by the dominant landcover within 81 square meter 361

pixel size in tons. Sediments retained by the landcover represent the landcover's ecosystem service 362

contribution to the improvement of water quality. Higher sediments being retained by the land 363

cover meant less siltation of water bodies and less contamination from excess nutrients transported 364

137

by the sediments to the stream, leading to a better quality of water in streams and rivers (J. C. 365

Ureta, Clay, et al., 2020). 366

On the other hand, the estimated potential water yield represents the volume of water that 367

the landcover releases as it flows to the water bodies. Due to this, while the aggregated volume for 368

the whole region could be interpreted as a contribution to water supply, the per-pixel interpretation 369

must be construed as surface runoff. Hence, higher surface runoff correlates to higher sediment 370

export, a higher likelihood of flooding, and declining water quality (J. C. Ureta, Clay, et al., 2020). 371

Finally, the carbon sequestration potential was estimated by using the carbon stocks data 372

acquired by the Forest Inventory Analysis (FIA) to the Forest Vegetation Simulator (FVS). Once 373

the carbon sequestration potential per forest type was computed, it was applied to the remotely 374

sensed forest type map to calculate the carbon sequestration potential per land cover (Clay et al., 375

2019). While the FVS provided a comprehensive estimate of the carbon sequestration potential for 376

the forest land cover, it does not cover other vegetations such as agriculture, grassland, and 377

pastureland due to data availability. Therefore, the carbon sequestration potential was only applied 378

to the forest land cover. 379

At this point, it is important to define the interpretation of the ecosystem service being 380

accounted for per pixel as it determines whether the land cover affects the ecosystem service either 381

positively or negatively. Therefore, particularly for this study, the amount of sediments being 382

retained and carbon sequestered is positively affected by the land cover. At the same time, the 383

water yield potential, since it is interpreted as runoff, is considered to be negatively affected. 384

Furthermore, it is also important that the pixel sizes are similar across the models’ outputs to 385

maintain the correct information per pixel. Therefore, all raster outputs were resampled to have a 386

9m x 9m resolution, making each pixel cover an area of 81 square meters on the ground. The 387

138

creation of the indexes and aggregation of each index is done using the ArcGIS raster calculator 388

function through ArcGIS Pro 2.7.2 version. 389

Index Limitation 390

The development of the SPACES Index allows for a measurable indicator of ecosystem 391

services condition on a pixel level. This opens up new opportunities for landscape sustainability 392

planning, monitoring, and ES-based conservation programs. However, just like any other indexes 393

and model, using the SPACES index score is not without limitations. 394

First, the ES-based model’s efficacy and accuracy significantly affect the SPACES index. 395

Since the SPACES index collects and streamlines the ES-based model outputs, it essentially 396

becomes the SPACES index inputs. Therefore, it is important that the quality of the ES-based 397

model’s output be accurate for the SPACES index to be effective and reliable. Due to this, the 398

boundaries and pixel resolution of all ES-based model output that flows to the index must be the 399

same. 400

Second, the SPACES Index scores apply specifically to the pixels within the delineated 401

contiguous region. Hence, the scores reflect the performance of the ES condition of a pixel in 402

relation to other pixels within the region. The index scores cannot be used in areas outside of the 403

delineated region. However, if sub-regions exist, then the index scores within and between 404

subregions can be used. Therefore, the initial delineation of the overall landscape is important for 405

the index. 406

Finally, the landcover data significantly affects the SPACES index, ES indexes, and ES-407

based models since the pixel resolution and ecosystem condition are based on landcover resolution; 408

hence, it is important that the landcover data input is the latest and most detailed. However, most 409

139

landcover datasets are based on coarse satellite imagery (30m x 30m per pixel) and a compiled 410

classification system, particularly for forest and agriculture landcover. 411

The coarse resolution aggregates the dominant landcover within a pixel; therefore, small 412

green spaces such as easement areas are less likely to reflect the ecosystem condition within the 413

pixel accurately. While the resampling technique can convert the pixel sizes to a finer resolution 414

(i.e., 9m x 9m per pixel), the information that each pixel will retain still comes from the coarse 415

input source. This can be improved if a land utilization or land-use imagery is available. A land-416

use imagery captures an image of the land with more significant details. This could be done by 417

using higher resolution satellite imagery or through ortho photogrammetry. However, higher 418

resolution data inputs require more processing power, longer processing time, and more extensive 419

storage for data and image archiving. 420

In addition, while the generalized classification of land covers is advantageous for 421

retroactive comparison of land covers, it poses a limitation when determining the ecosystem 422

condition per index. The ecosystem condition defines the list of possible ES in each pixel, and 423

different species within the ecosystem affect other coefficients that lead to the amount of ES it 424

produces. For instance, the amount of sediment retained by an apple orchard is different from a 425

corn field because the crop management and support practice factors differ. To mitigate this, the 426

landcover data input must be reclassified to reflect the most detailed information available by 427

combining different landcover-based data inputs such as the Crop Data Layer (CDL) for including 428

different crops within the agriculture landcover (USDA-NASS, 2019b). 429

Study site 430

The study is conducted at the Santee River Basin Network (SRBN) in South Carolina 431

(Figure 31). The river basin originates from the highland ridges of southern North Carolina (NC) 432

140

and traverses SC up to its coast. The administrative jurisdiction is subdivided into three regions: 433

Upstate, Midland, and Lowcountry and Coastal (SC Area Health Education Consortium (AHEC), 434

n.d.). While AHEC regional subdivision is used for health education, this represents the socio-435

economic aggregation based on administrative jurisdiction per region. The landscape is home to 436

approximately 79% of the population (United States Census Bureau, 2018), with major cities of 437

Greenville at the Upstate; Columbia at the Midland; and Charleston at the Lowcountry and Coastal 438

regions. Overall, the SRBN covers approximately 7.54 million acres wherein 2.1 million acres 439

cover the Upstate, 3.8 million acres cover the Midland, and 1.6 million acres cover the Lowcountry 440

and Coastal region (USDA-NASS, 2019b). 441

442 Figure 31 The Santee River Basin Network as study site divided by region (Upstate, Midland, Lowcountry and 443

Coastal) 444

141

The landcover distribution of SRBN and its regions is summarized in Table 16. The highest 445

landcover concentration in the Upstate and Midland region is forest land, while for the Lowcountry 446

and Coastal region is woody wetland. Furthermore, the highest concentration of agricultural land 447

cover is in the Lowcountry and Coastal region. In terms of urban and developed land, the highest 448

concentration is at the Upstate, followed by the Midland, and Lowcountry and Coastal. 449

Table 16 Land cover distribution per region (in %) 450

Land cover Upstate Midland Lowcountry and Coastal Overall SRBN

Agriculture 3.07 3.16 6.05 3.76

Barren 0.45 0.48 0.37 0.45

Developed/Urban 18.41 11.50 9.47 13.00

Forest 56.29 60.34 22.93 51.13

Grassland/Pasture 17.35 10.77 1.82 10.69

Herbaceous Wetland 0.02 0.17 5.26 1.23

Idle Cropland 0.06 0.25 0.23 0.19

Shrubland 1.99 3.38 9.52 4.31

Water 1.58 2.93 10.44 4.17

Woody Wetland 0.78 7.02 33.91 11.07

Results and Discussion 451

Generating the SPACES Index 452

Following the methodologies on quantifying the three ecosystem services (Clay et al., 453

2019; J. C. Ureta, Clay, et al., 2020) - sediment retention, water yield potential, and carbon 454

sequestration; we were able to transform the physical units into their ES indexes counterpart 455

through the statistical normalization technique. The results of the normalized ES indexes are 456

shown in Figures 32a, 32b, and 32c. Since the ecosystem services sediment retention and carbon 457

sequestration have been interpreted in terms of benefits, the scale of their ES indexes took a value 458

of 0 to 1. On the other hand, for the water yield potential per pixel, since the values were interpreted 459

in terms of a negative impact through surface runoff, the scale of their ES indexes took a value of 460

0 to -1. The summation of all the indexes per pixel constitutes their Spatial Accounting of 461

142

Ecosystem Services Index (Figure 32d). Since each ecosystem services’ physical unit was 462

normalized and rescaled into a similar range, the ES indexes can be added all together to estimate 463

the net impact. However, with the lack of weighting considerations per ecosystem service, this 464

approach assumes that each ES is equally important and has the same effect on human well-being. 465

143

(a) Sediment Retention ES Index

(d) SRBN Spatial Accounting of Ecosystem Services Index

(b) Carbon Sequestration ES Index

(c) Water Yield Potential ES Index

Figure 32 ES Index to SPACES Index

144

The generated SPACES index is expected to yield a value ranging from -1 to 2. The best-466

case scenario of a pixel will yield 2 if and only if the sediment retention index is 1, the carbon 467

sequestration index is 1, while the water yield potential is 0. On the other hand, the worst-case 468

scenario of a pixel will yield a -1 if and only if the sediment retention index is 0, the carbon 469

sequestration index is 0, while the water yield potential is -1. Overall, the SPACES Index values 470

in SRBN yielded a mean value of 0.02, with a standard deviation of 0.2, a minimum value of 0.9, 471

and a maximum value of 1.4. 472

Considering this range, we reclassified the ES index to: “less than -0.7”, “-0.7 to -0.2”, “-473

0.2 to 0.2”, “0.2 to 0.7”, “greater than 0.7”. Since no existing standard ES index is currently being 474

used, the reclassification was arbitrary and primarily based on the standard deviation and mean. 475

Pixels within the standard deviation and mean were classified “Neutral”; hence the landcover’s 476

effect does not positively nor negatively affect the ES provision. While pixels with negative values 477

beyond the standard deviation were classified as “Negative,” meaning the landcover affects the ES 478

negatively. Moreover, pixels with positive values beyond the standard deviation represent areas 479

where the landcover affects the ES positively. Finally, while the delineation was arbitrary, pixels 480

with ES index value greater than 0.7 were classified as High ES areas. The High ES areas were 481

singled out to emphasize the locations of pixels that yield the most ES, hence possibly indicating 482

high sediment retention capacity, high carbon sequestration, and low water yield potential. 483

Using ArcGIS Pro 2.7.2, the information of a selected specific pixel can be revealed. This 484

contains the ES index value of each ecosystem service and the SPACES index value of the pixel. 485

Figures 6a, 6b, 6d, and 6e show sample pixels' contents with high, positive, neutral, and negative 486

SPACES Index classification. 487

145

(a) sample pixel with High SPACES Index

(b) sample pixel with Positive SPACES Index

(c) SRBN SPACES Index per pixel

(d) sample pixel with Neutral SPACES Index

(e) sample pixel with Negative SPACES Index

Figure 33 Sample pixel values per SPACES Index classification 488

SPACES Index Analyses 489

The results of generating the SPACES index provided a measurable metric on the effect of 490

the ecosystem condition on the ecosystem services generated by a specific land cover. While the 491

index developed is unitless, the cardinal values still reflect each pixel's performance score. This 492

146

allows us to perform mathematical operations such as aggregation of SPACES index scores by 493

land cover type or within a specific area or polygon and further inferential statistical analysis. 494

Furthermore, the reclassification of the SPACES Index scores emphasized the location of sites 495

where land covers have “high,” “positive,” or “negative” effects on the ecosystem service. 496

Regional analysis 497

The SPACES Index map of SRBN was subdivided into each region (see Appendix N, O, 498

and P). The best-case scenario for an ecologically sustainable landscape is for most pixels to have 499

positive index scores, which are indicated as green pixels in the map. However, the resulting map 500

of all regions shows that majority of the pixels are gray. This means that the index score of the 501

pixels is within the acceptable standard deviation (0.2) from the mean (0.02). This can be treated 502

as land covers that have a neutral effect on the ecosystem services. While gray pixels indicate 503

neutrality, this also presents an opportunity to identify potential areas that could have a high 504

likelihood to be rehabilitated and turn to green pixels, especially if the gray pixels are adjacent or 505

within the cluster of green pixels. In contrast, it can also identify potential areas that could be 506

immediately threatened to turn orange, which are negative pixels, particularly if the gray pixels 507

are adjacent or within the cluster of the orange pixels. 508

Results of the Upstate region map, particularly the areas from the southern part of the 509

counties Greenville and Anderson, the central to the southern area of Spartanburg county, the 510

central to the northern area of Lauren county, and the county of Abbeville suggest opportunities 511

to improve the pixels from gray to green. On the other hand, the expanding urban area in the county 512

of Greenwood seems to be more likely to turn orange. Finally, the area on the north of Greenville 513

county and the whole of Pickens county shows to have pixels with high index scores; however, 514

these could be threatened by the expanding urban area from the center. 515

147

In the Midland region, areas with a high likelihood for improving the index scores can be 516

found at the eastern part of Cherokee county, the central area of York, the northern part of 517

Lancaster, and the river and wetland areas at the southern boundary of Kershaw, southeast of 518

Richland, and northeast of Sumter. Furthermore, pixels with high index scores can be found at the 519

central to the northern part of Union, and along the boundaries of Cherokee and York. On the other 520

hand, areas with a high concentration of pixels with negative index scores are in Lexington county, 521

the central area of Richland county, some areas at the central part of Kershaw and Lancaster, and 522

a possibly growing area at the central part of Newberry. 523

Finally, for the Lowcountry and Coastal region, the map suggests that areas at the central 524

part of Berkeley county, some part at the north of Calhoun county, and along the wetland and river 525

side of the counties Clarendon, Williamsburg, and Georgetown could have a high likelihood for 526

ES improvement. On the other hand, pixels with negative index scores are concentrated on the 527

southwestern part of Berkeley county, the southeastern part of Dorchester county, and Charleston 528

county. 529

Overall, the results show that areas with high and positive index scores coincide with 530

vegetated areas, while pixels with negative index scores overlap with non-vegetated areas. This 531

was validated by analyzing the cardinal values of the index scores per pixel by its land cover type 532

across the three regions (Table 17). The SPACES index aggregated to obtain the overall index 533

score that can be computed for each of the landcover across the three regions. Furthermore, the 534

index classification was tallied to show the frequency distribution of each class for each landcover 535

which could indicate a possible trend that connects to the total index score. 536

Table 17 Summary statistics of SRBN's SPACES Index by landcover and by region 537

Reg Landcover Area

(acres) SPACES Index

Relative frequency of pixel

classification

148

SPACES

Index

Total Score

Mean

SPACES

Index per

acre

%

Pixels

High

%

Pixels

Pos

%

Pixels

Neut

%

Pixels

Neg

Up

stat

e

Agriculture 51,882 -74,059 -1.43 0.04% 1.16% 97.36% 1.44%

Barren 7,689 -136,090 -17.70 0.00% 0.46% 0.02% 99.53%

Developed/Urban 313,638 -7,494,594 -23.90 0.00% 0.12% 0.01% 99.88%

Forest 954,326 8,334,760 8.73 0.69% 7.02% 90.92% 1.38%

Grassland/Pasture 293,975 -358,995 -1.22 0.14% 2.53% 94.52% 2.81%

Herbaceous

Wetland 260 1,236 4.75 0.03% 10.59% 89.39% 0.00%

Idle Cropland 1,066 -23,555 -22.11 0.00% 0.31% 0.01% 99.68%

Shrubland 33,849 231,492 6.84 0.69% 6.98% 89.85% 2.48%

Water 27,067 -212,846 -7.86 0.00% 0.30% 6.85% 92.84%

Woody Wetland 13,283 173,538 13.06 0.60% 35.20% 64.20% 0.00%

Mid

land

Agriculture 95,028 -242,257 -2.55 0.18% 0.84% 96.84% 2.14%

Barren 14,710 -424,565 -28.86 0.00% 1.99% 0.54% 97.48%

Developed/Urban 345,680 -10,853,921 -31.40 0.00% 0.73% 0.47% 98.80%

Forest 1,822,676 6,967,169 3.82 4.18% 7.43% 87.41% 0.98%

Grassland/Pasture 322,980 -785,051 -2.43 1.06% 2.10% 96.17% 0.66%

Herbaceous

Wetland 5,190 35,341 6.81 0.46% 31.09% 68.45% 0.00%

Idle Cropland 7,455 -246,185 -33.02 0.00% 0.14% 0.25% 99.61%

Shrubland 102,439 108,681 1.06 1.90% 6.20% 90.72% 1.18%

Water 88,158 -613,992 -6.96 0.19% 0.20% 97.06% 2.55%

Woody Wetland 214,905 2,114,440 9.84 0.84% 45.94% 53.22% 0.00%

Lo

wco

untr

y &

Coas

tal

Agriculture 78,059 -166,951 -2.14 0.04% 0.20% 98.33% 1.44%

Barren 4,370 -118,524 -27.12 0.00% 0.46% 0.09% 99.46%

Developed/Urban 118,370 -3,714,948 -31.38 0.00% 0.12% 0.10% 99.79%

Forest 296,252 343,581 1.16 0.69% 0.94% 97.01% 1.35%

Grassland/Pasture 23,640 -83,366 -3.53 0.14% 0.30% 96.76% 2.81%

Herbaceous

Wetland 56,840 209,775 3.69 0.03% 10.17% 89.80% 0.00%

Idle Cropland 3,040 -88,675 -29.17 0.00% 0.31% 0.86% 98.83%

Shrubland 122,667 -59,655 -0.49 0.69% 1.04% 95.80% 2.47%

Water 105,036 -1,013,663 -9.65 0.01% 0.01% 96.06% 3.92%

Woody Wetland 442,137 3,616,879 8.18 0.60% 32.28% 67.13% 0.00%

Consistent across the regions, the land covers with positive Total SPACES index are the 538

vegetated areas particularly, forest, shrubland, and wetland. The frequency of high and positive 539

index scored pixels also supports the total index score. Particularly for the Upstate region, the 540

149

positive and high areas are at the forest and shrubland, forest and wetland area for the Midland 541

region, and wetland areas for the Lowcountry and Coastal region. 542

While the forest land cover provides significant sediment retention capacity, the vastness 543

of the area coverage releases voluminous water, particularly for those in the Upstate region since 544

these forests are typically located primarily at the head waters where slopes are steep (J. C. Ureta, 545

Clay, et al., 2020), therefore affecting their SPACES index. However, with the inclusion of carbon 546

sequestration, since the model quantified the carbon sequestered primarily by the forest ecosystem 547

that is eligible in the carbon market framework (Clay et al., 2019), hence other land covers are 548

treated to have very low or minimal carbon sequestration potential. Nevertheless, even in different 549

regions and discounting the effect of carbon sequestration, forest land covers still provide high or 550

positive index since they have high sediment retention capacity and low potential water yield 551

runoff per pixel compared to other land covers (J. C. Ureta, Clay, et al., 2020). 552

On the other hand, despite the minimal carbon sequestration included in the model, other 553

areas with positive SPACES index coincide with wetlands and shrubland areas. This could be 554

associated with the potential water yield ES since these land covers are primarily vegetated (J. C. 555

Ureta, Clay, et al., 2020). Vegetated land covers consume water and holds captured water in place 556

for a more extended period of time as compared to non-vegetated areas. This contributes to the 557

infiltration rate and eventually to ground water recharge, as well as improvement to soil quality 558

since nutrients, sediments, and soil organic matter are not eroded by the potential runoff (Clay et 559

al., 2020; J. C. Ureta, Clay, et al., 2020) 560

On the other hand, the concentration of areas with negative index scores coincide with 561

highly urbanized areas, particularly in the counties of Greenville and Spartanburg at the Upstate 562

region, York, Lexington, and Richland at the Midland region, and Dorchester, Berkeley, and 563

150

Charleston at the Lowcountry and Coastal region. Similarly, developed areas such as roads and 564

other non-vegetated areas such as barren and idle cropland emphasized its negative index scores 565

in the maps. 566

Finally, while grassland and agricultural land are also considered vegetated areas, the 567

overall index score indicates a negative value. This could be because the sediment retention 568

capacity for these areas is low. And while the potential water yield is also low compared to non-569

vegetated areas, it could be slightly higher than the sediment retention index. This can be observed 570

by comparing the mean SPACES index per acre of these land covers, which are substantially lower 571

than non-vegetated land covers. Furthermore, since the carbon model does not include the carbon 572

sequestration potential from these vegetated land covers, this could also be why their index turned 573

out to be negative. 574

Specific area analysis 575

Following the aggregation method per landcover using the cardinal values of the SPACES 576

index, this was also used to estimate the index score of a specific area or polygon in a given 577

location, such as easements, protected areas, or designated parks. Using the extracted polygons of 578

conservation areas within SRBN using the Protected Area Database (US Geological Survey 579

(USGS) Gap Analysis Project (GAP), 2012), we computed for the SPACES index of each 580

conservation area such as for the Congaree National Park (Figure 34) 581

151

582 Figure 34 Sample conservation area SPACES Index (Congaree National Park polygon) 583

There were 1423 polygons (see Supplementary Data 5.1) classified as protected areas and 584

easements within the SRBN (US Geological Survey (USGS) Gap Analysis Project (GAP), 2012). 585

Among these, 30% of the list have a positive total SPACES Index. While this only constitutes 30% 586

of the list, the total accumulated total area combined for these protected areas amounted to 93% of 587

the polygons' overall protected area. This shows that large protected areas contribute the most to 588

having a positive SPACES Index. The majority of these protected areas can be found in the upstate, 589

while an even split of the protected area coverage can be seen for both Midland and Lowcountry 590

& Coastal regions. 591

152

Since the SPACES index scores transform the landcover pixels to have a continuous value 592

that measures their ecosystem services, the values can be analyzed inferentially to understand other 593

factors that could affect the index scores. For instance, we employed linear regression analysis to 594

understand the contribution of the protected area characteristics to the index scores (Table 18). 595

Table 18 Linear regression of Protected Area SPACES Index scores 596

Characteristic Coefficient P-value

Area 0.001 0.000

Upstate 746.346 0.271

Midland 1124.338 0.057

Restricted Access 2226.984 0.037

Closed Access -1622.760 0.058

_cons -497.269 0.316

N = 1423

R-squared = 0.9424

Adj R-squared = 0.9422

Results suggest that in terms of area, the greater area coverage of conservation polygon 597

associates with an improved index score. While in terms of regional characteristics, conservation 598

areas in the Midland seem to be better off than the Lowcountry and Coastal, while Upstate 599

conservation areas have no statistically significant difference from the Lowcountry and Coastal 600

areas. Finally, results also show that Restricted access improves the SPACES index of protected 601

areas compared to Open access. In contrast, Closed Access shows to have lower SPACES index 602

as compared to Open access. This suggests that a certain level of access to the conservation areas 603

could improve its ecosystem services provision performance. 604

Conclusion 605

This study presents a novel approach in landscape sustainability planning and monitoring 606

by developing an ecosystem-serviced based performance index called Spatial Accounting of 607

Ecosystem Services (SPACES) index. With the adoption of the System of Environmental-608

Economic Accounting by the United Nations, the ecosystem accounting framework and its 609

153

methodologies established a novel approach. Therefore, this study picks up the framework to be 610

applied to a more granular level, allowing measuring the ES provision performance of different 611

landcover pixels across the landscape. 612

The SPACES index aggregates and mainstreams the outputs of various spatial ES-based 613

models through a normalization process. The normalized values of each ES-based model are 614

stacked and aggregated within its basic spatial unit hence associating the index scores with its 615

spatial attributes. The index score reflects how the ecosystem condition affects the quantities of 616

ecosystem service produced within a pixel. In this study, since the landcover dataset represents the 617

ecosystem condition, the index scores essentially measure the ecosystem service provision 618

capacity of the landcover within the pixel. 619

With the SPACES index scores present in each pixel, this provides a measurable metric 620

that indicates a specific pixel's ecosystem service provision capacity. Hence, further statistical and 621

geographic analysis can be made. For instance, particularly for the Santee River Basin Network 622

(SRBN) of South Carolina, the index highlighted that forests, wetlands, and shrubland areas 623

provide the most ES compared to other land cover types. Furthermore, it also showed the exact 624

location of pixels where possible improvements for strategic conservation planning can be 625

implemented in each region. On the other hand, the index also highlighted the effect of non-626

vegetated areas on ES provision, particularly the growing urban land cover. This emphasizes that 627

while urbanization provides economic development, a tradeoff between the ES provision also has 628

to be considered. 629

Finally, utilizing the SPACES index creates an approach to assign a collective scoring 630

mechanism to a specific subject area, such as conservation easements and protected areas. The 631

collective score approximates the ES provision status of the easements. While the information is 632

154

simply an indication, it still offers essential insights in managing conservation areas. Furthermore, 633

the collective scores can assess other factors that can improve conservation area management. In 634

the case of SRBN, large delineated conservation areas suggest doing best in ES provision. 635

Further improvements are also important to make the index more comprehensive. First, the 636

index could be expanded by including other spatially attributable ecosystem services (i.e., 637

pollination ES, wildlife habitat, air quality improvement, etc.) Including more ES-based models 638

paint a better and bigger picture of ES provision per pixel. Secondly, since the SPACES index 639

only includes physical quantities of ES, it does not account for the socio-economic factors that 640

coincide in each pixel. Integrating the socio-economic aspect in the index could improve the 641

assessment of tradeoffs associated with each pixel. Lastly, using high-resolution land-use maps 642

enhances the representation of ecosystem conditions. With the advancement in remote sensing and 643

unmanned aerial vehicle or drone technologies, coupled with powerful processing software to 644

handle big data, the processing approach of ES-based models and the index creation could improve 645

drastically. This will provide better and more comprehensive information for sustainable landscape 646

management. 647

Despite its limitations, the use of the SPACES index provides an advancement towards a 648

quantifiable approach to monitoring the quality of the ecosystem condition, the ability of the 649

ecosystem to provide its services, and the state of the flow of ecosystem services that affect human 650

well-being. Hence, it offers many opportunities and possibilities in applying ES-based strategic 651

measures to a specific location. In this manner, managers are more equipped and connected to 652

ecosystem services in implementing sustainable practices across the landscape. 653

155

CHAPTER SIX 654

655

PES: A WAY FORWARD 656

657

It is without question that development and economic growth are essential for societal 658

progress. However, the increasing rate of economic progress compromised the quality of the 659

environment and affected the ecosystems and their services. This becomes a “chicken-and-egg” 660

phenomenon where society asks which, between economic growth and environmental 661

conservation, must be prioritized. While human nature focuses on the betterment of our well-being, 662

we tend not to notice the impact on the source of this development. This is partly because economic 663

development results are more tangible, directly connected to our lifestyle, and can easily manifest 664

in our society. On the other hand, the consequences of our rapidly increasing economic 665

development to the environment are less noticeable, most often are indirectly connected to our 666

daily lifestyle, and builds gradually until it becomes a phenomenon that can bring significant 667

damages (i.e., biodiversity loss, aggravating climate change impacts, etc.) However, with the 668

advent of clean technologies, conservation sciences, and sustainable development, new 669

opportunities for creating a synergistic relationship between economic growth and environmental 670

conservation ensues under the sustainability framework. 671

In many areas, due to the rate of urban expansion, land conversion has been steadily 672

increasing since land values are seen to be more lucrative to be used for economic and industrial 673

purposes. This continues because the land values accounted for only include monetary value and 674

not accounting for non-monetary value, which is essential for the overall well-being. One approach 675

to mitigate this is by implementing conservation programs. Particularly, landowners are 676

encouraged to allocate land areas devoted to conservation activities rather than utilize it for 677

conventional production or convert it to urban and industrialized spaces. In exchange, landowners 678

156

are compensated for keeping their land and implementing conservation activities. However, 679

conservation programs incur costs that may not be sustainable in the long run. Therefore, the 680

Payments for Ecosystem Services (PES) scheme, a type of sustainable financing mechanism, can 681

be created to support the implementation of these programs. The PES creates a stakeholder-driven 682

platform where funds can be sought for and continuously sustain the conservation program 683

implementation. The primary focus of the scheme is to ensure the provision of ecosystem services 684

(ES) by creating a symbiotic relationship between ES providers (ES sellers) and ES recipients (ES 685

buyers). The PES framework creates a market-like system where ES sellers ensure a healthy 686

environment and ecosystem, which is a source of the ES being provided to its recipients – the ES 687

buyers. In exchange, the ES buyers provide financial or in-kind provision, which is used to 688

compensate and support the ES sellers. While PES seems straightforward, designing the 689

framework has to be systematic to ensure its feasibility. Therefore, this study created a systematic 690

approach to develop a PES in the Santee River Basin Network (SRBN) of South Carolina. The 691

systematic process of this study features a PES design that: a) stakeholder-driven; b) with 692

scientifically sound evidence and linkages of ecosystem services to its recipients; c) with 693

systematic analysis of stakeholders’ preference and capacity to support the program; and d) can 694

provide a precise strategic location where conservation programs can be implemented. 695

Integrating the results of the chapters from this study completes the elements in 696

systematically designing a PES in SRBN. By understanding the stakeholders' preferences, we have 697

identified that the priority ES that stakeholders will support are water-related ES, particularly water 698

quality improvement. Due to this, we quantified the amount of ES provided by the landcover per 699

pixel using the Integrated Valuation of Ecosystem Services and Tradeoffs (InVEST) models. The 700

Sediment Delivery Ratio (SDR) model for estimating the sediment retention capacity and the 701

157

Water Yield (WY) model estimate the amount of water potentially captured by a pixel of a 702

landcover. We used these quantities to evaluate the possible change of potential sustainable 703

practices that can be implemented, classified as crop-based practice using cover crops or tree-704

based practice with agroforestry farming. The possible change was presented to stakeholders to 705

elicit their willingness to pay to support the program. This establishes that stakeholders are willing 706

to support the program and that the PES scheme can gain traction and be feasibly implemented in 707

SRBN. Finally, the development of the SPACES index by combining the outputs of different ES-708

based models emphasized the specific locations and conditions where ES can be improved or 709

rehabilitated. With this, landscape managers can decide where conservation programs can 710

strategically be implemented and how much coverage the PES scheme supports. 711

A key result of the study is that vegetated land covers provide the most ES, particularly the 712

forest land area. However, while another key result is that stakeholders are willing to pay to 713

improve the ES of vegetated areas, the SRBN is too vast and only patches of forest landcover can 714

be prioritized. Therefore, picking these results up and utilizing the SPACES index output to locate 715

the specific areas for ES improvement creates an opportunity to form a PES mechanism in a sub-716

regional, localized, or even smaller scale. In this manner, the potential PES drivers will be locally 717

instituted, and the PES elements will have a direct connection to each other. Essentially, making 718

the local PES scheme a community-based sustainable financing mechanism. This opens up more 719

opportunities for community-based conservation efforts and ease of introducing new approaches 720

such as agroforestry farming. 721

Another key result in the study is the benefits of utilizing cover crops as a sustainable 722

farming practice. However, there is a low adoption rate of the practice from the farmers. Since 723

stakeholders are willing to pay for crop-based farming techniques, a PES scheme targeting major 724

158

agricultural areas can be formed to jump-start the support for this program. Furthermore, this can 725

be improved by identifying strategic agricultural areas adjacent to landcovers rich in ES provision 726

to maximize its effect. 727

While designing a feasible PES scheme offers promising possibilities in conservation and 728

resource management, the actual implementation poses different challenges. Operationalizing the 729

PES requires further stringent steps. This includes: 1) careful negotiation of a binding agreement 730

between PES parties; 2) assessing the capacity of ES sellers to provide the ES continuously and 731

their willingness to accept (WTA) to engage in the PES scheme; 3) establishment of fund 732

collection, disbursement, audit, and reporting system; 4) development of marketing strategies for 733

public awareness and support; 5) developing a monitoring and evaluation system; and lastly, 6) 734

involving the relevant institutions to drive and ensure that the PES scheme is meeting its objectives 735

- all of which have not been covered in this study. Nevertheless, this study, albeit preliminary for 736

a PES scheme, already presents critical information applicable to manage the Santee River Basin 737

Network sustainably. 738

Overall, this study presents that sustainable financing mechanism such as the PES scheme 739

enhances the way we implement conservation programs. Furthermore, stakeholders’ involvement 740

in conservation opens up new possibilities in managing the landscape. Ultimately, while there is 741

increasing demand and rapidly rising economic progress, it does not have to compromise the 742

quality of the environment. With the existing and further development of new technologies and 743

sustainable approaches, balancing economic growth and environmental conservation is becoming 744

more probable, leading to sustainable development. 745

746

159

747

748

749

750

751

752

753

754

755

756

757

758

759

760

761

762

763

764

765

766

767

768

769

770

APPENDICES 771 772

160

Appendix A 773

Survey questionnaire for knowledge, awareness, and perception survey 774

Land Owners and Residents’ Perception of Conservation in South Carolina 775 776

Section I: Introduction 777 778

You have been randomly selected to participate in a survey being conducted by researchers at Clemson 779 University, Baruch Institute of Coastal Ecology and Forest Science. 780 781 You will be asked to respond to questions on your perception, views, and satisfaction towards 782 environmental and resource conservation, activities, and potential or actual impacts brought about by 783 these types of intervention. You are free to NOT ANSWER any of the questions. 784 785 Conservation is the act of preserving, protecting, or restoring the environment, ecosystems, vegetation, 786 and wildlife. Policies and best management practices are implemented to sustain the state’s significant 787 natural resource lands, wetlands, historical properties, archeological sites, and urban parks. Resource 788 conservation in SC provides jobs in areas of agribusiness, forestry, tourism, and other sectors. As a matter 789 of fact, tourism supports one-tenth of the state’s jobs and generates about $ 1.9 billion annually in the 790 state’s economy. To further improve the implementation and management of these practices for its 791 citizens' well-being, this survey intends to evaluate perceptions, satisfaction, and understanding of 792 stakeholders towards environmental conservation and natural resource management in South Carolina. A 793 deeper understanding of the citizens’ view point would definitely lead to better policies, conservation 794 efforts, and best management practices of South Carolina’s abundant natural resources. 795 796 Your participation in the interview will be VOLUNTARY. Your refusal to participate in or to withdraw 797 from the study carries no penalty or loss of any benefits. The information that you provide will be kept 798 CONFIDENTIAL and will not be released to any other entity that is not involved in the study. No one 799 will know your answers but our research team, and your identity will be protected in any report based on 800 the data. 801 802 Your participation in the survey is critical and the results could be used to further improve the 803 conservation efforts for our natural resources while also helping to improve the welfare of residents of 804 SC. We hope you can help us by participating in this survey. If you do agree to participate in this survey, 805 please answer the questions as best you can. 806 807 If you are willing to participate, please proceed to the succeeding questions. 808 809 I.1 What county do you live in? 810 I.2 What is your zip code? 811 812

161

Section 2: Knowledge and awareness towards ecosystems, ecosystem services, and conservation 813 programs 814

815 A1 Are you familiar with natural resource conservation? (Yes / No) 816 A2 Are you aware of what a watershed is? (Yes / No) 817 A3 Are you familiar with ecosystem services? (Yes / No) 818 A4 Are you aware that the air we breathe, water we drink and use for household 819 chores, and the food we eat comes from nature (e.g. fruits, vegetables, cheese, etc.)? (Yes / No) 820 A5 Are you aware that there is a connection between our forests, agricultural land, 821 mountains, and other land uses to the value of your current residence? (Yes / No) 822 A6 Are you aware that there is a connection between our forests, agricultural land, 823 mountains, and other land uses to your general well-being? (Yes / No) 824 A7 Do you think that natural resource "conservation" is similar with 825 natural resource "preservation" (Yes / No) 826 A8 Do you think it is important to maintain a healthy environment? (Yes / No) 827 A9 Do you think a healthy environment means good quality of water? (Yes / No) 828 A10 Do you think a healthy environment contributes to the abundance of water? (Yes / No) 829 A11 Do you think a healthy environment will provide good quality of life in general? (Yes / No) 830 831 B1 Are you aware about conservation programs (e.g. Environmental Quality 832 Incentives Program (EQIP), Wetlands Reserve Program (WRP), Conservation 833 Reserve Program (CRP), Farm and Ranch Lands Protection Program (FRPP), 834 Grassland Reserve Program (GRP))? (Yes / No) 835 836 B2 Which of the conservation programs are you aware of? (check all that apply) 837

▪ Environmental Quality Incentives Program (EQIP) 838 ▪ Wetlands Reserve Program (WRP) 839 ▪ Conservation Reserve Program (CRP) 840 ▪ Farm and Ranch Lands Protection Program (FRPP) 841 ▪ Agricultural Conservation Easement Program (ACEP) 842 ▪ Healthy Forests Reserve Program (HFRP) 843 ▪ Grassland Reserve Program (GRP) 844

162

Section 3: Conservation infographic 845

846

163

Section 4: Perception towards ecosystems, ecosystem services, and conservation programs 847 848 C1 Are you aware of any institution that promote or support conservation 849 programs such as SC Conservation Bank? (Yes / No / No response) 850 C2 Do you think that conservation programs (e.g. EQIP, CRP, WRP, etc.) 851 will be beneficial to South Carolina's environment? (Yes / No / No response) 852 C3 Do you think that conservation programs (e.g. EQIP, CRP, WRP, etc.) 853 will be beneficial to your well-being? (Yes / No / No response) 854 C4 Would you support conservation programs (e.g. EQIP, WRP, CRP, etc.) 855 implemented within the state? (Yes / No) 856 857 C4Y If yes, please check how you would support conservation programs? (check all that apply) 858

▪ financial contribution 859 ▪ in-kind / material sponsorship 860 ▪ volunteer in activities (e.g. tree planting, livelihood workshop, etc.) 861 ▪ others, please specify ______________________________________________ 862 863

C4N If no, please check any statements as possible reasons: (check all that apply) 864 ▪ Conservation is not my responsibility. 865 ▪ The state should be the one supporting conservation programs, not me. 866 ▪ I do not think there is a need to maintain a good environment. 867 ▪ I think the quality of the environment is already good and need not be improved, hence there's no 868

need for support. 869 ▪ I have no idea how to possibly provide support. 870 ▪ others, please specify ______________________________________________ 871

872 C5 Who do you think should be primarily responsible for conserving SC's natural resources? 873

▪ private owners/citizens 874 ▪ federal government 875 ▪ state government 876 ▪ local government 877 ▪ non-governmental organizations 878 ▪ shared federal, state, and/or local government 879 ▪ others, please specify ____________________________________________________ 880

881 C6 Would you support state funding in conserving natural resources? (Yes / No) 882 883 D1 Do you own any other properties (e.g. forestland, farmland, agricultural, wetland, 884 commercial) apart from your residential land? (Yes / No) 885 886 Skip to Section 5 if No 887 888 D2 Suppose you have a property eligible to be in a conservation program but 889 without compensation, would you be willing to participate? (Yes / No) 890 891 D3 Suppose you have a property eligible to be in a conservation program and 892 with compensation, would you be willing to participate? (Yes / No) 893 894

164

D4 In order to encourage more landowners to enter into conservation easement agreements, 895 how effective do you think the listed approaches will be? 896 897

Extremely

effective

Very

effective

Moderately

effective

Slightly

effective

Not

effective

at all

Financial incentives o o o o o Tax credits o o o o o

Opportunity to develop green

infrastructures o o o o o Opportunity to preserve the area o o o o o

Opportunity to contribute to better

environment o o o o o Opportunity to contribute to improvement

of society's welfare o o o o o 898 D5 Please write if you have other suggestions that you think would encourage land owners 899 to enter into conservation programs. 900

_________________________________________________________________________________ 901 902

165

Section 5: Respondents’ demographic profile 903 E1 Age 904 E2 Gender 905 E3 Number of household members 906 E4 Do you own/rent your current dwelling/residence? 907 E5 How long (in years) have you lived in this area of SC? 908 E6 Highest educational attainment 909

▪ Less than high school 910 ▪ High school graduate 911 ▪ Some college 912 ▪ 2 year degree 913 ▪ 4 year degree 914 ▪ Professional degree 915 ▪ Doctorate 916

917 E7 Total household income before taxes 918

▪ Less than $10,000 919 ▪ $10,000 - $19,999 920 ▪ $20,000 - $29,999 921 ▪ $30,000 - $39,999 922 ▪ $40,000 - $49,999 923 ▪ $50,000 - $59,999 924 ▪ $60,000 - $69,999 925 ▪ $70,000 - $79,999 926 ▪ $80,000 - $89,999 927 ▪ $90,000 - $99,999 928 ▪ $100,000 - $149,999 929 ▪ More than $150,000 930

End of Survey 931

166

Appendix B 932

Summary statistics of residents' knowledge, awareness, and perceptions for conservation 933

Question Residents Landowners

N Yes % Yes N Yes % Yes

Are you aware about conservation programs (e.g.

EQIP, WRP, CRP, FRPP, ACEP, HFRP, GRP)? 1428 561 39% 228 157 69%

Environmental Quality Incentives Program (EQIP)

561

214 15%

157

19 12%

Wetlands Reserve Program (WRP) 398 28% 38 24%

Conservation Reserve Program (CRP) 262 18% 28 18%

Farm and Ranch Lands Protection Program (FRPP) 225 16% 24 15%

Agricultural Conservation Easement Program

(ACEP) 225 16% 23 15%

Healthy Forests Reserve Program (HFRP) 238 17% 21 13%

Grassland Reserve Program (GRP) 175 12% 12 8%

Are you aware of any institution that promote or

support conservation programs such as SC

Conservation Bank?

1428

476 33%

228

134 59%

Do you think that conservation programs will be

beneficial to SC's environment? 1232 86% 202 89%

Do you think that conservation programs will be

beneficial to your well-being? 1179 83% 185 81%

Perception that state should lead conservation 1283 90% 194 85%

Perception that public has a role in conservation 1313 92% 208 91%

Would you support conservation programs

implemented within the state? 1159 81% 196 86%

Yes: Financial contribution

1159

292 25%

Yes: in kind/material 142 12%

Yes: volunteer activities 890 77%

Yes: others 67 6%

No: Conservation is not my responsibility

269

30 11%

No: The state should support conservation

programs 49 18%

No: Don't think there's a need to maintain a good

environment 41 15%

No: No need to improve hence no need for support 30 11%

No: I have no idea how to support 139 52%

No: others 13 5%

Who do you think should be primarily responsible for

conserving SC's natural resources?

Private owners/citizens 1428

184 13% 228

59 26%

Federal government 76 5% 24 11%

167

State government 405 28% 41 18%

Local government 106 7% 9 4%

Non-governmental organizations 62 4% 17 7%

Shared federal, state, and/or local governments 548 38% 67 29%

others 51 4% 11 5%

Would you support state funding in conserving natural

resources 1428 1081 76% 228 193 85%

Landowners only

Suppose you have a property eligible to be in a conservation program but

without compensation, would you be willing to participate? 228

105 46%

Suppose you have a property eligible to be in a conservation program but with

compensation, would you be willing to participate? 171 75%

934

935 936

168

Appendix C 937

Garrett Ranking Conversion 938

939 Adopted from: (Arunkaumar et al., 2018; Dhanavandan, 2016; Sedaghat, 2011) 940 941

169

Appendix D 942

Satisfaction rating summary towards current state of water quality 943

County

% of

samples

within the

county that

rated 1 for

water

quality

% of

samples

within the

county that

rated 2 for

water

quality

% of

samples

within the

county that

rated 3 for

water

quality

% of

samples

within the

county that

rated 4 for

water

quality

% of

samples

within the

county that

rated 5 for

water

quality

Mean of

satisfaction

score for

"water

quality"

with 1

being the

lowest and

5 being the

highest

Abbeville 0.0 0.1 0.2 0.2 0.5 4.1

Aiken 0.0 0.2 0.1 0.4 0.3 3.8

Anderson 0.0 0.2 0.2 0.3 0.2 3.5

Bamberg 0.1 0.0 0.1 0.4 0.3 3.7

Barnwell 0.1 0.0 0.1 0.3 0.6 4.3

Beaufort 0.0 0.1 0.1 0.4 0.3 3.9

Berkeley 0.0 0.1 0.2 0.4 0.4 3.9

Calhoun 0.0 0.0 0.2 0.2 0.6 4.4

Charleston 0.1 0.1 0.1 0.5 0.3 3.8

Cherokee 0.0 0.2 0.2 0.4 0.2 3.5

Chester 0.0 0.1 0.1 0.3 0.4 4.0

Chesterfield 0.0 0.0 0.2 0.3 0.5 4.2

Clarendon 0.1 0.0 0.1 0.3 0.5 4.2

Colleton 0.1 0.2 0.0 0.5 0.2 3.7

Darlington 0.0 0.0 0.2 0.5 0.3 3.9

Dillon 0.0 0.3 0.0 0.0 0.7 4.1

Dorchester 0.0 0.0 0.1 0.5 0.4 4.2

Edgefield 0.1 0.0 0.1 0.2 0.6 4.3

Fairfield 0.0 0.0 0.3 0.3 0.3 4.0

Florence 0.0 0.1 0.2 0.4 0.2 3.8

Georgetown 0.1 0.1 0.1 0.2 0.4 3.7

Greenville 0.0 0.1 0.1 0.4 0.3 3.9

Greenwood 0.0 0.1 0.1 0.5 0.3 3.9

Hampton 0.0 0.0 0.0 0.0 1.0 5.0

Horry 0.1 0.2 0.2 0.4 0.2 3.5

Jasper 0.0 0.0 0.0 1.0 0.0 4.0

Kershaw 0.0 0.2 0.1 0.5 0.2 3.7

Lancaster 0.1 0.1 0.1 0.4 0.3 3.8

Laurens 0.0 0.2 0.2 0.4 0.2 3.5

170

Lee 0.0 0.0 0.0 0.3 0.7 4.7

Lexington 0.1 0.1 0.2 0.4 0.3 3.7

Marion 0.1 0.1 0.1 0.4 0.1 3.3

Marlboro 0.1 0.0 0.1 0.3 0.4 3.9

McCormick 0.1 0.0 0.0 0.7 0.2 3.9

Newberry 0.1 0.1 0.1 0.4 0.4 4.0

Oconee 0.0 0.2 0.1 0.5 0.3 3.9

Orangeburg 0.1 0.2 0.0 0.4 0.3 3.6

Pickens 0.0 0.1 0.2 0.4 0.3 3.9

Richland 0.0 0.1 0.1 0.5 0.3 4.0

Saluda 0.3 0.3 0.0 0.3 0.0 2.3

Spartanburg 0.0 0.1 0.2 0.4 0.3 3.8

Sumter 0.1 0.1 0.1 0.6 0.2 3.8

Union 0.0 0.0 0.0 1.0 0.0 4.0

Williamsburg 0.0 0.1 0.2 0.5 0.2 3.9

York 0.0 0.1 0.2 0.4 0.3 3.8

MEDIAN 3.9

944

945

171

Appendix E 946

Satisfaction rating summary towards current state of water supply 947

County

% of

samples

within the

county that

rated 1 for

water

supply

% of

samples

within the

county that

rated 2 for

water

supply

% of

samples

within the

county that

rated 3 for

water

supply

% of

samples

within the

county that

rated 4 for

water

supply

% of

samples

within the

county that

rated 5 for

water

supply

Mean of

satisfaction

score for

"water

supply"

with 1

being the

lowest and

5 being the

highest

Abbeville 0.0 0.1 0.1 0.3 0.5 4.2

Aiken 0.0 0.0 0.1 0.3 0.6 4.4

Anderson 0.0 0.0 0.1 0.4 0.5 4.3

Bamberg 0.1 0.0 0.1 0.3 0.4 3.9

Barnwell 0.0 0.1 0.2 0.3 0.5 4.2

Beaufort 0.0 0.0 0.1 0.2 0.7 4.5

Berkeley 0.0 0.0 0.0 0.3 0.6 4.4

Calhoun 0.0 0.0 0.0 0.4 0.6 4.6

Charleston 0.0 0.0 0.1 0.2 0.6 4.3

Cherokee 0.0 0.1 0.1 0.2 0.6 4.3

Chester 0.0 0.0 0.1 0.6 0.4 4.3

Chesterfield 0.0 0.0 0.1 0.2 0.7 4.5

Clarendon 0.0 0.0 0.1 0.4 0.5 4.4

Colleton 0.1 0.0 0.1 0.2 0.6 4.3

Darlington 0.0 0.0 0.1 0.4 0.4 4.2

Dillon 0.0 0.0 0.3 0.3 0.4 4.1

Dorchester 0.0 0.0 0.1 0.2 0.7 4.6

Edgefield 0.0 0.1 0.0 0.1 0.8 4.6

Fairfield 0.0 0.3 0.0 0.3 0.3 3.7

Florence 0.0 0.1 0.1 0.4 0.5 4.2

Georgetown 0.0 0.0 0.1 0.2 0.7 4.6

Greenville 0.0 0.0 0.1 0.3 0.5 4.3

Greenwood 0.0 0.0 0.1 0.3 0.6 4.6

Hampton 0.0 0.0 0.0 0.0 1.0 5.0

Horry 0.0 0.0 0.1 0.2 0.6 4.3

Jasper 0.0 0.0 0.0 0.6 0.4 4.4

Kershaw 0.0 0.0 0.0 0.3 0.7 4.6

Lancaster 0.1 0.0 0.1 0.2 0.6 4.2

Laurens 0.0 0.0 0.2 0.2 0.6 4.2

172

Lee 0.0 0.0 0.0 0.3 0.7 4.7

Lexington 0.0 0.0 0.1 0.4 0.5 4.2

Marion 0.0 0.0 0.1 0.4 0.4 4.3

Marlboro 0.1 0.0 0.1 0.4 0.3 3.7

McCormick 0.0 0.0 0.0 0.5 0.5 4.5

Newberry 0.1 0.1 0.3 0.2 0.4 3.8

Oconee 0.0 0.1 0.0 0.2 0.7 4.5

Orangeburg 0.0 0.1 0.1 0.3 0.5 4.2

Pickens 0.0 0.0 0.1 0.2 0.7 4.7

Richland 0.0 0.0 0.2 0.2 0.6 4.4

Saluda 0.0 0.3 0.0 0.3 0.3 3.7

Spartanburg 0.0 0.0 0.1 0.2 0.6 4.4

Sumter 0.0 0.0 0.1 0.5 0.4 4.2

Union 0.0 0.0 0.0 0.2 0.8 4.8

Williamsburg 0.0 0.1 0.2 0.3 0.4 4.1

York 0.0 0.1 0.2 0.3 0.5 4.2

MEDIAN 4.3

948

949

173

Appendix F 950

Satisfaction rating summary towards current state of air quality 951

County

% of

samples

within the

county that

rated 1 for

air quality

% of

samples

within the

county that

rated 2 for

air quality

% of

samples

within the

county that

rated 3 for

air quality

% of

samples

within the

county that

rated 4 for

air quality

% of

samples

within the

county that

rated 5 for

air quality

Mean of

satisfaction

score for

"air

quality"

with 1

being the

lowest and

5 being the

highest

Abbeville 0.0 0.1 0.1 0.1 0.7 4.4

Aiken 0.0 0.1 0.1 0.3 0.4 4.0

Anderson 0.0 0.1 0.1 0.5 0.3 3.9

Bamberg 0.1 0.0 0.3 0.1 0.4 3.7

Barnwell 0.1 0.1 0.1 0.2 0.6 4.1

Beaufort 0.0 0.0 0.1 0.4 0.5 4.3

Berkeley 0.1 0.1 0.1 0.4 0.3 3.8

Calhoun 0.0 0.0 0.0 0.6 0.4 4.4

Charleston 0.0 0.1 0.2 0.4 0.2 3.8

Cherokee 0.0 0.1 0.3 0.4 0.2 3.7

Chester 0.0 0.3 0.1 0.1 0.4 3.7

Chesterfield 0.0 0.1 0.1 0.3 0.5 4.3

Clarendon 0.0 0.1 0.1 0.3 0.5 4.3

Colleton 0.1 0.1 0.2 0.2 0.5 4.0

Darlington 0.0 0.0 0.2 0.5 0.3 4.2

Dillon 0.0 0.1 0.0 0.3 0.6 4.3

Dorchester 0.0 0.1 0.1 0.5 0.4 4.2

Edgefield 0.0 0.0 0.1 0.5 0.5 4.4

Fairfield 0.0 0.0 0.3 0.3 0.3 4.0

Florence 0.0 0.1 0.2 0.4 0.4 4.0

Georgetown 0.0 0.0 0.1 0.5 0.3 4.1

Greenville 0.0 0.1 0.2 0.4 0.3 3.9

Greenwood 0.0 0.0 0.1 0.5 0.4 4.3

Hampton 0.0 0.0 0.0 0.0 1.0 5.0

Horry 0.0 0.0 0.1 0.5 0.4 4.1

Jasper 0.0 0.0 0.2 0.8 0.0 3.8

Kershaw 0.0 0.1 0.1 0.5 0.3 4.0

Lancaster 0.1 0.1 0.1 0.3 0.4 4.0

Laurens 0.1 0.0 0.2 0.3 0.3 3.8

174

Lee 0.0 0.0 0.0 0.7 0.3 4.3

Lexington 0.0 0.0 0.2 0.5 0.3 3.9

Marion 0.0 0.0 0.3 0.1 0.6 4.3

Marlboro 0.1 0.0 0.0 0.6 0.3 3.9

McCormick 0.0 0.0 0.1 0.3 0.6 4.5

Newberry 0.0 0.1 0.0 0.6 0.3 4.0

Oconee 0.0 0.1 0.1 0.4 0.4 4.1

Orangeburg 0.0 0.1 0.2 0.4 0.3 3.9

Pickens 0.0 0.0 0.1 0.3 0.6 4.4

Richland 0.0 0.1 0.1 0.5 0.3 4.0

Saluda 0.0 0.3 0.0 0.3 0.3 3.7

Spartanburg 0.0 0.1 0.1 0.5 0.3 4.0

Sumter 0.0 0.1 0.2 0.4 0.3 3.8

Union 0.0 0.0 0.0 0.8 0.2 4.2

Williamsburg 0.0 0.1 0.1 0.4 0.4 4.1

York 0.0 0.1 0.2 0.4 0.3 3.9

MEDIAN 4.0

952

953

175

Appendix G 954

Satisfaction rating summary towards current state of the overall environment 955

County

% of

samples

within the

county that

rated 1 for

overall

state of the

environme

nt

% of

samples

within the

county that

rated 2 for

overall

state of the

environme

nt

% of

samples

within the

county that

rated 3 for

overall

state of the

environme

nt

% of

samples

within the

county that

rated 4 for

overall

state of the

environme

nt

% of

samples

within the

county that

rated 5 for

overall

state of the

environme

nt

Mean of

satisfaction

score for

"overall

state of the

environment

" with 1

being the

lowest and 5

being the

highest

Abbeville 0.1 0.0 0.1 0.3 0.5 4.1

Aiken 0.1 0.1 0.2 0.3 0.3 3.8

Anderson 0.0 0.1 0.2 0.5 0.1 3.6

Bamberg 0.1 0.0 0.3 0.1 0.4 3.7

Barnwell 0.0 0.1 0.1 0.3 0.5 4.3

Beaufort 0.0 0.0 0.1 0.6 0.3 4.1

Berkeley 0.0 0.1 0.3 0.3 0.2 3.6

Calhoun 0.0 0.0 0.2 0.6 0.2 4.0

Charleston 0.0 0.1 0.2 0.4 0.1 3.5

Cherokee 0.0 0.2 0.2 0.4 0.2 3.5

Chester 0.1 0.3 0.1 0.4 0.1 3.3

Chesterfield 0.0 0.1 0.1 0.4 0.5 4.1

Clarendon 0.0 0.3 0.1 0.5 0.2 3.6

Colleton 0.1 0.2 0.1 0.3 0.4 3.8

Darlington 0.0 0.2 0.2 0.4 0.3 3.7

Dillon 0.0 0.3 0.1 0.1 0.4 3.7

Dorchester 0.0 0.1 0.1 0.5 0.3 4.0

Edgefield 0.0 0.0 0.3 0.5 0.3 4.0

Fairfield 0.0 0.0 0.3 0.3 0.3 4.0

Florence 0.0 0.1 0.2 0.4 0.2 3.7

Georgetown 0.0 0.1 0.2 0.4 0.3 3.9

Greenville 0.0 0.1 0.2 0.5 0.2 3.8

Greenwood 0.0 0.1 0.2 0.5 0.3 4.0

Hampton 0.0 0.0 0.0 0.0 1.0 5.0

Horry 0.0 0.1 0.2 0.5 0.2 3.7

Jasper 0.0 0.0 0.4 0.6 0.0 3.6

Kershaw 0.0 0.3 0.0 0.5 0.2 3.5

Lancaster 0.0 0.1 0.1 0.5 0.3 3.9

176

Laurens 0.1 0.1 0.2 0.4 0.3 3.7

Lee 0.0 0.0 0.0 0.7 0.3 4.3

Lexington 0.0 0.1 0.2 0.5 0.2 3.7

Marion 0.1 0.0 0.1 0.7 0.0 3.4

Marlboro 0.4 0.1 0.0 0.1 0.3 2.7

McCormick 0.0 0.1 0.1 0.2 0.6 4.3

Newberry 0.0 0.1 0.1 0.5 0.2 3.8

Oconee 0.0 0.1 0.1 0.5 0.3 3.9

Orangeburg 0.1 0.1 0.1 0.4 0.3 3.6

Pickens 0.0 0.0 0.1 0.5 0.4 4.2

Richland 0.0 0.1 0.2 0.5 0.2 3.9

Saluda 0.0 0.0 0.7 0.0 0.3 3.7

Spartanbur

g 0.0 0.1 0.1 0.6 0.2 3.9

Sumter 0.0 0.2 0.2 0.5 0.1 3.4

Union 0.0 0.0 0.0 1.0 0.0 4.0

Williamsbu

rg 0.0 0.1 0.2 0.5 0.2 3.9

York 0.0 0.1 0.2 0.5 0.2 3.8

MEDIAN 3.8

956

957

177

Appendix H 958

Garrett ranking analysis of SC residents’ preferred ecosystem services 959

Rank_level 1 2 3 4 5 6 7 8

Percent positions 6.25 18.75 31.25 43.75 56.25 68.75 81.25 93.75

Garrett Values 80 67 60 53 47 40 32 20

960

Ecosystem Service

Frequency Overall Rank

Score

(sum of

Frequency of

Rank_n*Garre

tt values of

Rank_n)

Mean

Value of

Scores

(Overall

rank scores

/ total

respondent

s)

Overal

l Rank Ran

k 1

Ran

k 2

Ran

k 3

Ran

k 4

Ran

k 5

Ran

k 6

Ran

k 7

Ran

k 8

Water quality 997 372 95 38 26 14 10 3 114560 73.91 1

Water supply 156 673 416 151 81 38 23 17 96937 62.54 2

Air quality 182 256 406 319 184 105 65 38 88667 57.20 3

Wildlife and habitat

conservation 118 130 431 524 181 94 49 28 86177 55.60 4

Tourism and recreation 27 35 72 222 332 371 176 320 63067 40.69 5

Heritage and cultural 33 33 66 170 381 192 215 465 59588 38.44 6

Hunting 22 23 36 66 215 409 410 374 56024 36.14 7

Fishing 20 33 33 65 155 332 607 310 55425 35.76 8

961

178

Appendix I 962

Garrett ranking analysis of SC residents’ preferred ecosystems 963

Rank_level 1 2 3 4 5 6 7

Percent positions 7.14 21.43 35.71 50.00 64.29 78.57 92.86

Garrett Values 79 66 57 50 43 34 21

964

Type of Ecosystems

Frequency Overall Rank

Score

(sum of

Frequency of

Rank_n*Garrett

values of

Rank_n)

Mean

Value of

Scores

(Overall

rank scores /

total

respondents)

Overall

Rank Rank

1

Rank

2

Rank

3

Rank

4

Rank

5

Rank

6

Rank

7

Forest 377 386 317 244 144 61 26 94340 60.86 1

Rivers/lakes 316 315 248 226 280 134 36 88542 57.12 2

Farm/agricultural land 406 205 180 265 210 222 67 87099 56.19 3

Wetland/marsh 184 208 316 289 277 190 91 81008 52.26 4

Mountain 83 235 257 302 314 266 98 76420 49.30 5

Coastal plains/beaches 154 177 177 169 227 513 138 72488 46.77 6

Hiking/biking trails 35 29 60 60 103 169 1099 44353 28.61 7 965 966

179

Appendix J 967

Mean sediment retention capacity by landcover with and without cover crops 968

Land Cover

(tons/acre)

Jan Feb Mar Apr May Jun

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

Water 1.7 1.7 1.9 1.9 1.7 1.7 2.1 2.1 1.3 1.3 1.4 1.4

Shrubland 5.6 5.6 6.4 6.4 5.8 5.8 7.0 7.0 4.3 4.3 4.5 4.5

Herbaceous Wetland 0.6 0.6 0.8 0.8 0.7 0.7 0.8 0.8 0.5 0.5 0.6 0.6

Woody Wetland 2.5 2.5 3.1 3.1 2.6 2.6 3.2 3.2 1.9 1.9 2.3 2.3

Forest 18.4 18.3 19.6 19.6 18.0 18.0 21.8 21.8 14.3 14.3 14.5 14.5

Grassland/Pasture 8.5 8.5 9.2 9.2 8.4 8.4 10.3 10.3 6.6 6.6 6.6 6.6

Idle Cropland 2.8 2.9 3.3 3.3 2.9 3.0 3.6 3.6 2.2 2.2 2.4 2.4

Barren 8.9 9.1 9.8 9.8 9.0 9.0 10.8 10.8 6.9 6.9 7.0 7.0

Developed/Urban 6.4 6.7 6.7 6.7 6.2 6.2 7.6 7.6 5.0 5.0 5.0 5.0

Agriculture 3.3 3.2 0.1 2.1 0.0 1.8 0.1 2.1 0.1 2.2 0.1 2.3

Offseason cropland 2.7 2.8 3.9 4.2 3.6 3.9 5.7 6.1 1.9 2.0 0.7 0.7

Land Cover

(tons/acre)

Jul Aug Sep Oct Nov Dec

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

Water 2.1 2.1 2.2 2.2 2.4 2.4 1.7 1.7 1.6 1.6 1.4 1.4

Shrubland 7.4 7.4 7.5 7.5 8.2 8.2 5.8 5.8 5.2 5.2 4.7 4.7

Herbaceous Wetland 1.1 1.1 1.2 1.2 1.4 1.4 1.0 1.0 0.7 0.7 0.5 0.5

Woody Wetland 4.3 4.3 4.4 4.4 5.0 5.0 3.1 3.1 2.5 2.5 2.0 2.0

180

Forest 20.9 20.9 21.1 21.1 22.7 22.7 17.4 17.4 16.4 16.4 16.0 16.0

Grassland/Pasture 9.4 9.4 9.6 9.6 10.2 10.2 7.9 7.9 7.7 7.7 7.3 7.3

Idle Cropland 4.1 4.1 4.2 4.2 4.6 4.6 3.1 3.1 2.7 2.7 2.3 2.4

Barren 10.5 10.5 10.6 10.6 11.5 11.5 8.7 8.7 8.1 8.1 7.7 7.7

Developed/Urban 7.2 7.2 7.6 7.6 8.0 8.0 6.1 6.1 5.7 5.7 5.4 5.4

Agriculture 0.2 3.9 0.2 3.9 0.2 3.9 0.2 2.8 0.1 2.8 1.5 1.5

Offseason cropland 1.8 2.0 1.9 2.0 4.2 4.5 4.1 4.4 1.9 2.0 2.6 2.7

969

181

Appendix K 970

Mean potential water yield by landcover with and without cover crops 971

Land Cover

(m/sqm)

Jan Feb Mar Apr May Jun

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

Water 0.21 0.21 0.69 0.69 0.31 0.31 0.85 0.85 0.05 0.05 0.06 0.06

Shrubland 0.23 0.23 0.36 0.36 0.25 0.25 0.41 0.41 0.12 0.12 0.16 0.16

Herbaceous Wetland 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Woody Wetland 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Forest 0.35 0.35 0.45 0.45 0.36 0.36 0.59 0.59 0.18 0.18 0.19 0.19

Grassland/Pasture 0.37 0.37 0.46 0.46 0.36 0.36 0.63 0.63 0.18 0.18 0.19 0.19

Idle Cropland 1.79 1.79 2.36 2.36 1.95 1.95 2.56 2.56 1.18 1.18 1.49 1.49

Barren 2.07 2.07 2.52 2.52 2.17 2.17 2.80 2.80 1.37 1.37 1.46 1.46

Developed/Urban 2.20 2.20 2.53 2.53 2.18 2.18 2.88 2.88 1.48 1.48 1.56 1.56

Agriculture 0.49 0.49 0.23 0.23 0.16 0.16 0.25 0.25 0.08 0.08 0.10 0.10

Offseason cropland 1.95 0.24 2.54 0.39 2.20 0.30 2.99 0.58 1.10 0.07 1.59 0.18

Land Cover

(m/sqm)

Jul Aug Sep Oct Nov Dec

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

No

cover

crops

With

cover

crops

Water 1.92 1.92 1.98 1.98 2.61 2.61 1.04 1.04 0.20 0.20 0.09 0.09

Shrubland 0.82 0.82 0.91 0.91 1.21 1.21 0.51 0.51 0.23 0.23 0.14 0.14

Herbaceous Wetland 0.00 0.00 0.00 0.00 0.11 0.11 0.03 0.03 0.00 0.00 0.00 0.00

Woody Wetland 0.00 0.00 0.00 0.00 0.02 0.02 0.00 0.00 0.00 0.00 0.00 0.00

182

Forest 0.60 0.60 0.64 0.64 0.83 0.83 0.39 0.39 0.28 0.28 0.24 0.24

Grassland/Pasture 0.54 0.54 0.57 0.57 0.70 0.70 0.32 0.32 0.28 0.28 0.24 0.24

Idle Cropland 3.34 3.34 3.43 3.43 3.88 3.88 2.28 2.28 1.75 1.75 1.32 1.32

Barren 3.08 3.08 3.16 3.16 3.54 3.54 2.40 2.40 1.92 1.92 1.57 1.57

Developed/Urban 3.07 3.07 3.31 3.31 3.59 3.59 2.51 2.51 2.02 2.02 1.66 1.66

Agriculture 0.45 0.45 0.46 0.46 0.66 0.66 0.22 0.22 0.13 0.13 0.10 0.10

Offseason cropland 3.50 0.78 3.60 0.83 3.16 0.64 2.65 0.44 1.87 0.24 1.49 0.16

972

183

Appendix L 973

Choice experiment survey questionnaire for eliciting respondents’ willingness to pay 974

Eliciting Residents' Choices Towards Ecosystem Services Improvement 975 976

Introduction 977 978

You have been randomly selected to participate in a survey being conducted by researchers from the 979 Baruch Institute of Coastal Ecology and Forest Science at Clemson University. 980 981 You will be asked to read information, watch video clips, and respond to questions on your perception 982 and position pertaining to environmental and resource conservation and activities. This study aims to 983 understand the value on which stakeholders place on the environment through its ecosystem services. In 984 this manner, policies towards prioritization between development and conservation can be developed 985 simultaneously while maintaining sustainability of resources in SC. Therefore, we are gathering 986 information from SC residents as primary stakeholders to have a deeper understanding of the residents’ 987 view point. 988 989 Your participation in the interview will be VOLUNTARY and will take approximately 20-25 minutes. 990 Your refusal to participate in or to withdraw from the study carries no penalty or loss of any benefits. The 991 information that you provide will be kept CONFIDENTIAL and will not be released to any other entity 992 that is not involved in the study. No one will know your answers but our research team, and your identity 993 will be protected in any report based on the data. 994 995 Please bear in mind that, although this is merely a research study and the propositions presented are 996 hypothetical, your participation in the survey is critical and the results could be used as basis to further 997 improve sustainable development policies of our natural resources. We hope you can help us by 998 participating in this survey. If you do agree to participate in this survey, please answer the questions as 999 best and truthful as you can. If you are willing to participate, please proceed to the succeeding questions. 1000 1001 We care about the quality of our survey data and hope to receive the most accurate measures of your 1002 opinions, so it is important to us that you thoughtfully provide your best answer to each question in the 1003 survey. 1004 1005 Do you commit to providing your thoughtful and honest answers to the questions in this survey? 1006

a. I will provide my best answers 1007 b. I will not provide my best answers 1008 c. I can't promise either way 1009

Do you currently live in South Carolina? (Yes / No) 1010 What county do you live in? 1011 What city/town do you live in? 1012 Are you completing this survey within the vicinity of your residence? (Yes / No) 1013 Are you the "finance decision maker" of your household? (Yes / No) 1014 (finance decision maker - the one who controls the household budget 1015 and decides prioritization of regular household expenditure) 1016

184

Does your household have its own water bill account? (Yes / No) 1017 Are you affiliated with a land trust organization? (Yes / No) 1018 1019

Section 1: Knowledge and awareness towards ecosystems, ecosystem services, and conservation 1020 programs 1021

1022 1.1 Are you familiar with ecosystem services? (Yes / No) 1023 1.2 Are you aware that the air we breathe, water we drink and use for household 1024 chores, and the food we eat comes from nature (e.g. fruits, vegetables, cheese, etc.)? (Yes / No) 1025 1.3 Are you aware of a connection between the forests, agricultural land, (Yes / No) 1026 mountains, and other land uses to the value of your current residence? 1027 1.4 Are you aware of a connection between the forests, agricultural land, (Yes / No) 1028 mountains, and other land uses to your general well-being? 1029 1.5 Do you think it is important to maintain a healthy environment? (Yes / No) 1030 1.6 Do you think it is important to maintain a healthy environment? (Yes / No) 1031 1.7 Are you aware of conservation programs in the state? (Yes / No) 1032 (e.g. Environmental Quality Incentives 1.8 Program [EQIP], 1033 Wetlands Reserve Program [WRP], Conservation Reserve Program [CRP], 1034 Farm and Ranch Lands Protection Program [FRPP], 1035 Grassland Reserve Program [GRP], Conservation Stewardship Program [CSP]) 1036 1.9 Are you satisfied with the current management of natural resources in SC? (Yes / No) 1037 1.10 Do you support conservation programs (e.g. EQIP, WRP, CRP, FRPP, GRP, CSP) (Yes / No) 1038 implemented in the state? 1039 1040 1.11 Please rate your satisfaction in terms of: 1041

(1 being the lowest or “extremely dissatisfied” and 5 being the highest or “extremely satisfied”) 1042 1043

1.11.a The quality of water that you drink ____ 1044 1.11.b The amount of water available to your household 1045 1.11.c The quality of air in your residential area 1046 1.11.d The abundance of birds in your area 1047 1.11.e The abundance of deer in your area 1048 1.11.f The overall state of the environment in your area 1049 1050

Section 2: Concepts infographics and the status quo 1051 1052

Before we proceed, let us tell you some information. 1053 Please read, watch, understand, and enjoy the succeeding information. 1054

1055 Please watch the video clip before proceeding. 1056

https://youtu.be/QOrVotzBNto 1057 Video courtesy of CaringForOurWatersheds.com 1058

1059 1060

2.1.a. Does a "watershed" pertain to a single point where water (Yes / No) 1061 flows through and collected? 1062 2.1.b. Do we all live in a watershed? (Yes / No) 1063 2.1.c. Assuming a healthy watershed means that it produces clean, (Yes / No) 1064 abundant water, and other services, is it OK to have an unhealthy watershed? 1065

1066 1067

185

Please watch the videoclip before proceeding. 1068 https://youtu.be/V_FQ2cpHNGw 1069

Video courtesy of Clemson University Motallebi’s lab 1070 1071 2.2.a. Do you agree with the statement that "Ecosystem services are benefits that (Yes / No) 1072 we get from nature"? 1073 2.2.b. Are recreational and spiritual benefits part of ecosystem services? (Yes / No) 1074 2.2.c. How much amount do we pay to the ecosystem in exchange for its services? 1075 a. more than $1000.00 (A great deal) 1076

b. $151.00 - $1000.00 (A lot) 1077 c. $51.00 - $150.00 (A moderate amount) 1078 d. $1.00 - $50.00 (A little) 1079 e. $0.00 (None at all) 1080

1081 (Please read the infographics thoroughly) 1082

1083 South Carolina is composed of 4 major River-Basin networks (Savannah, Edisto-Salkehatchie, Santee, 1084 Pee Dee), which was further subdivided into 8 major Basins. These 8 basins hold numerous 1085 interconnected network of sub-basins and watersheds which provide ecosystem services to its residents. 1086 1087

1088 1089 Similar to all other sub-basins in South Carolina, Congaree and Wateree Sub-basins are key ecosystems 1090 which provide ecosystem services to the state. Apart from the commonly known provisioning ecosystem 1091 services (i.e. agricultural produce, hydropower energy, water, etc.) which contribute to economic 1092 progress, it also maintains the quality of ecosystem services (i.e. clean air and water, healthy habitat for 1093 wildlife, etc.) and ensures that these are continuously provided for the benefit of the stakeholders. 1094 1095 For instance, in terms of water supply, an ecosystem-based model estimated that the 178,000 hectare 1096 (440,000 acres) Congaree sub-basin contributes around 303 million cubic meter of water (average of 1097 1,700 cu meter per hectare of land) annually to the streams which stakeholders can use for daily 1098

186

activities. However, with the current land uses in the sub-basin, water quality is also affected through 1099 11 million tons of sediments exported ( average of 65.32 tons per hectare) to the streams annually. 1100 1101 With social and economic pressures of urbanization growing (e.g. population growth, increasing needs 1102 and wants, economic expansions, etc.), a trade-off of prioritization of land uses between 1103 environmental/agricultural use and economic development is at hand. 1104 1105 Although economic development certainly has benefits to the welfare of the stakeholders, the change of 1106 the land uses favoring urbanization, more often, also affects the ecosystem services negatively. This could 1107 possibly entail reduction of water contributed by the basin to the streams, as well increased sediments 1108 being exported to the streams and river, hence affecting water quality negatively. 1109 1110 From 2006 to 2011 in Congaree sub-basin alone, approximately 130 hectares of forested land and 1111 around 50 hectares of agricultural land were converted due to urbanization. Similarly, other land uses 1112 have also been affected while being converted to urban areas. 1113 1114

1115 1116

To further understand the effect of urbanization, a land cover projection of increased urbanized areas were 1117 conducted for the Congaree sub-basin. This projection was run with a scenario considering that the 1118 current activities in the sub-basin will continue "as usual" until 2030, hence we call it the "Status 1119 Quo". 1120

187

1121 1122 The result of the model showed that given the Status Quo, the amount of water being contributed to the 1123 stream will increase by 4% (315 million cubic meters or 1,770 cubic meter per hectare), however the 1124 amount of sediments that will be exported to the streams will also increase by 3% (11.7 million tons 1125 or 65.32 tons per hectare). This means that, although there will still be more water available, the 1126 quality of water that stakeholders use will be affected negatively. 1127 1128 Furthermore, the projected urbanization will also have negative results to wildlife habitat, particularly a 5-1129 10% loss of habitat potentially for bobwhite quails, dears, and song birds. These wildlife species play 1130 significant roles for recreational, traditional, and socio-cultural values particularly in South Carolina. 1131 1132 To address the issue of urbanization, since most of the urban areas were previously agricultural or forest 1133 land uses, it is imperative to encourage farmers and land owners to maintain or enhance farms or forest 1134 lands. One way to encourage farmers and land owners is through incentives from retaining the land 1135 as farm or forested area. This means employing sustainable management practices in agricultural and 1136 forest lands (i.e. cover crops and agroforestry implementation). 1137 1138

Information about cover crop farming 1139 Please watch the videoclip before proceeding... 1140

https://youtu.be/3j5MRJeCoYs 1141 Video courtesy of Natural Resource Defense Council, Inc. 1142

1143 Information about agroforestry farming 1144

Please watch the videoclip before proceeding... 1145 https://youtu.be/MZ6No1mL1QM 1146

Video courtesy of RUVIVAL.hoou.de (www.ruvival.de) 1147 1148

188

Utilizing these methods as means for conservation and sustainable farming practice can substantially 1149 improve the state of the ecosystem, ecosystem services, as well as the stakeholders' general welfare. 1150 However, although these interventions are very promising, implementation of these programs entail costs. 1151 1152 While the federal, state, and local governments are committed to improve the environment, and are also 1153 supporting these programs, mere funding support from the government will not suffice to address these 1154 concerns. Furthermore, even if farmers and landowners are willing to adopt and implement the 1155 proposition, it will cost them high amount of forgone income which will be barely enough to support 1156 them. 1157 1158 Therefore, in order to improve the ecosystem services that we currently have, it is imperative that 1159 stakeholders also take part in the process. However, the question is: "Are stakeholders willing to 1160 contribute to improve the ecosystem service?" 1161 1162

Section 3: Valuation scenario and assumptions 1163 1164 Having heard or read what watershed and ecosystem services are, the issues and threats that we face, as 1165 well as the proposition and what it seeks to achieve, this survey wants to find out what proportion of the 1166 people will be willing to take part in programs for conserving and improving the state of ecosystem 1167 services. Particularly, if the participation will affect the individual’s current expenses in exchange for 1168 the implementation of the intervention towards the improvement of ecosystem services, will the 1169 individual support the program or otherwise. 1170 1171 Suppose a policy where, a fee to support conservation programs will be collected from the residents in a 1172 span of 5 years through an additional charge to the household’s monthly water bill is proposed; 1173 1174 Please note that: 1175

➢ The money collected will be directly transferred to a Trust Fund for River-Basin Conservation. 1176 ➢ The trust fund will be strictly spent solely for the implementation of programs toward 1177

conservation and improvement of ecosystem services. 1178 ➢ The average water bill in the state is $100.00 per month. 1179 ➢ “Majority” of the stakeholders should be willing to take part for the program to be 1180

implemented. 1181 ➢ Once the majority vote is obtained, the policy will apply to ALL stakeholders. 1182

Beyond 5 years, the policy will be reassessed if the support should be continued, discontinued, decreased, 1183 or increased depending on the state of the ecosystem services and the acceptability of the public. 1184 1185 When answering the succeeding questions, please bear in mind to: 1186

➢ Treat the amount shown as the amount that you will pay for the improvement of "Ecosystem 1187 Services". 1188

➢ Treat the amount shown as an "ADDITION (premium) to your current water bill" 1189 ➢ Please think only of your own household and your disposable income when you answer the 1190

questions and NOT HOW OTHERS WILL DECIDE OR BE AFFECTED. 1191

The survey you are participating in today is only meant to find out about your position whether you will 1192 vote to support the program or not, and to assess the possible attributes of preferences that people will 1193 make towards the program. 1194 1195 Finally, past studies have found that many people say YES to the proposed programs like this when they 1196 are asked of their opinion in a survey, but they would vote NO when faced by the actual situation. In other 1197

189

words, respondents seem to have a tendency to say they would take part in the program even if they do 1198 not really mean it. Researchers are not sure why people do this. It may be because it feels good to say yes 1199 in a survey when people do not “actually” have to pay. Therefore, please try to tell us how you would 1200 answer in an actual situation. Please say YES only if you are indeed willing to contribute to support the 1201 program and choose as if it will affect your actual and current household expense. 1202 1203 Would you vote to support the intervention knowing that it will affect your household budget? (Yes / No) 1204 1205 If YES: 1206

Please check your reason(s) why you chose that vote: 1207 ___I care a lot about ecosystem services provided by Santee River Basin 1208 ___I experience the benefits from the ecosystem 1209 ___I get satisfaction knowing that I am contributing to a cause that I believed in 1210 ___Other reason ___ 1211

1212 IF NO: 1213

Please check your reason(s) why you chose that vote 1214 ___I do not care about ecosystem and ecosystem services 1215 ___I do not think that this mechanism will be effective 1216 ___I do not get benefit, or have very little benefits, from the ecosystem services 1217 ___I do not trust the regulating body 1218 ___I do not have enough money to contribute 1219 ___Other reason ___ 1220

1221 Section 4: Choice sets, attributes targeting, and elicitation 1222

1223 <Sample choice set only> 1224 1225 4.1 Given the set of options with corresponding effects to the ecosystem services, which option will you 1226 choose? 1227

1228

a. Option 1 1229 b. Option 2 1230 c. Option 3 1231

190

Section 5: Institutional arrangement 1232 1233

Thank you for completing the survey up to this point. 1234 We will ask few more questions as we approach the last part of the survey... 1235 1236 5.1 If you were to recommend a more effective way to collect payments to support the program than the 1237 one stated in this survey, what would you recommend? 1238

___ Federal tax 1239 ___ Real estate tax 1240 ___ Other bills (eg. electric bill), please specify 1241 ___ Other methods, please specify 1242

1243 5.2 If you were to suggest the best institution to manage the funds and lead this program, who do you 1244 think will it be? 1245

___ Academia (e.g. Clemson University, Univ. of South Carolina) 1246 ___ Non-government organization (e.g. land trust) 1247 ___ State government agencies (e.g. SCDNR, SCDHEC) 1248 ___ Federal government agencies (e.g. USDA) 1249 ___ Private organizations 1250 ___ Others, please specify ___ 1251

1252 5.3 Please name the best institution or organization that you think will be best suited to lead this kind of 1253 program. _______________________________________________________________ 1254 1255 5.4 Do you think this kind of sustainable financing program will work in South Carolina? 1256 YES 1257 NO 1258 MAYBE 1259 1260 Please provide the reason for your answer to the previous question __________________ 1261 1262

1263 Section 6: Respondent profile 1264

1265 Finally, as we are about to end the survey, please let us know more about yourself. 1266

1267 6.1 Are you male or female? 1268 Male 1269

Female 1270 1271 6.2 Please tell us your age (in years) ______ 1272 1273 6.3 Are you now married, widowed, divorced, separated, or never married? 1274

Married 1275 Widowed 1276 Divorced 1277 Separated 1278 Never married 1279

1280 6.4 Are you White, Black, or African-American, American Indian or Alaskan Native, Asian, Native 1281 Hawaiian or other Pacific Islander, or some other race? 1282

191

White 1283 Black or African American 1284 American Indian or Alaska Native 1285 Asian 1286 Native Hawaiian or Pacific Islander 1287 Some other race (please specify) __________ 1288

1289 6.5 How many people are in your household? _______ 1290 1291 6.6 Do you own or rent in your current dwelling/residence? 1292

Own 1293 Rent 1294

1295 6.7 How long (in years) have you lived in South Carolina? ___ 1296 1297 6.8 What is the highest level of school you have completed or the highest degree you have received? 1298

Less than high school degree 1299 High school degree or equivalent (e.g. GED) 1300 Some college but no degree 1301 2 year degree 1302 4 year degree 1303 Professional degree 1304 Graduate degree 1305

1306 6.9 Which of the following categories best describes your employment status? 1307

Employed full time (working 40 or more hours per week) 1308 Employed part time (working 1 - 39 hours per week) 1309 Unemployed looking for work 1310 Unemployed not looking for work 1311 Retired 1312 Student 1313 Disabled 1314

1315 6.10 How much total combined money did all members of your HOUSEHOLD earn in 2018? 1316 This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; 1317 social security payments; and any other money income received by members of your HOUSEHOLD that 1318 are EIGHTEEN (18) years of age or older. 1319 1320 Please report the total amount of money earned - do not subtract the amount you paid in taxes or any 1321 deductions listed on your tax return. 1322 1323

Less than $10,000 1324 $10,000 - $19,999 1325 $20,000 - $29,999 1326 $30,000 - $39,999 1327 $40,000 - $49,999 1328 $50,000 - $59,999 1329 $60,000 - $69,999 1330 $70,000 - $79,999 1331 $80,000 - $89,999 1332 $90,000 - $99,999 1333

192

$100,000 - $149,999 1334 More than $150,000 1335

1336 Thank you for participating in this survey. Your answers are very helpful and rest assured that they will 1337 be kept confidential. We would like to reiterate that all information that you have contributed to this 1338 survey is confidential and that the survey is purely hypothetical. The results of this survey will be used 1339 only for the intended research towards Valuation of Ecosystem Services in South Carolina as conducted 1340 by Clemson University. 1341 1342

193

Appendix M 1343

Satisfaction rating of the respondents for key environment characteristics 1344

Characteristic Rating

Agroforestry Cover crop

Upstate Midland

Low

country

& coastal

Upstate Midland

Low

country

&

coastal

The quality of

water that you

drink

Extremely

dissatisfied 0.04 0.05 0.06 0.06 0.06 0.01

Somewhat

dissatisfied 0.14 0.17 0.19 0.18 0.22 0.13

Neither satisfied

nor dissatisfied 0.10 0.15 0.09 0.06 0.14 0.11

Somewhat

satisfied 0.42 0.42 0.39 0.46 0.35 0.40

Extremely satisfied 0.30 0.21 0.26 0.24 0.23 0.35

Median 3.8 3.6 3.6 3.6 3.5 3.9

The amount of

water available

to your

household

Extremely

dissatisfied 0.02 0.05 0.02 0.02 0.04 0.01

Somewhat

dissatisfied 0.02 0.03 0.04 0.02 0.03 0.03

Neither satisfied

nor dissatisfied 0.07 0.08 0.05 0.06 0.13 0.07

Somewhat

satisfied 0.22 0.24 0.23 0.25 0.24 0.21

Extremely satisfied 0.67 0.60 0.67 0.65 0.56 0.69

Median 4.5 4.3 4.5 4.5 4.3 4.5

The quality of

air in your

residential area

Extremely

dissatisfied 0.02 0.02 0.02 0.03 0.03 0.00

Somewhat

dissatisfied 0.07 0.11 0.13 0.12 0.11 0.08

Neither satisfied

nor dissatisfied 0.10 0.16 0.11 0.10 0.16 0.10

Somewhat

satisfied 0.46 0.38 0.40 0.43 0.42 0.48

Extremely satisfied 0.35 0.32 0.35 0.32 0.29 0.33

Median 4.1 3.9 3.9 3.9 3.8 4.1

The abundance

of birds in

your area

Extremely

dissatisfied 0.01 0.04 0.02 0.02 0.03 0.02

Somewhat

dissatisfied 0.08 0.09 0.06 0.08 0.06 0.10

Neither satisfied

nor dissatisfied 0.15 0.19 0.13 0.14 0.20 0.18

Somewhat

satisfied 0.35 0.37 0.41 0.41 0.38 0.31

194

Extremely satisfied 0.41 0.32 0.37 0.35 0.32 0.39

Median 4.1 3.8 4.0 4.0 3.9 3.9

The abundance

of deer in your

area

Extremely

dissatisfied 0.04 0.07 0.06 0.03 0.03 0.07

Somewhat

dissatisfied 0.10 0.10 0.17 0.14 0.09 0.10

Neither satisfied

nor dissatisfied 0.29 0.32 0.30 0.29 0.35 0.35

Somewhat

satisfied 0.31 0.27 0.25 0.30 0.26 0.19

Extremely satisfied 0.26 0.24 0.23 0.25 0.26 0.29

Median 3.6 3.5 3.4 3.6 3.6 3.5

The overall

state of the

environment in

your area

Extremely

dissatisfied 0.02 0.03 0.03 0.03 0.03 0.01

Somewhat

dissatisfied 0.12 0.16 0.13 0.15 0.15 0.17

Neither satisfied

nor dissatisfied 0.16 0.10 0.17 0.14 0.17 0.18

Somewhat

satisfied 0.46 0.49 0.46 0.48 0.46 0.42

Extremely satisfied 0.23 0.21 0.20 0.19 0.20 0.22

Median 3.8 3.7 3.7 3.7 3.6 3.7

1345

195

Appendix N 1346

Visualization of SPACES index of the Upstate region 1347

1348 1349

196

Appendix O 1350

Visualization of SPACES index of the Midland region 1351

1352 1353

197

Appendix P 1354

Visualization of SPACES index of the Lowcountry and Coastal region 1355

1356 1357

1358

198

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