sustainable and energy efficient mobility options in tourist regions in europe seemore iee-0110951/...
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Sustainable and EnergyEfficient Mobility Options intourist Regions in Europe
SEEMOREIEE-0110951/FromApril2012toApril2015
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Project Summary
SEEMOREintroducesenergyefficienttransportsolutionsforvisitorsineightcoastalregionswiththegoaltoreducethenumberofcartripsmadebytouristsduringtheirholidays.
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Implementationregions
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Background
• Leisuretransportaccountsfor50%ofalltravelinindustrializedcountriesandisexpectedtorise•Touristregionsvulnerable,because:- Evenlargershareofleisurerelatedtrips- Seasonpeaksleadtocapacityproblemsandcongestion- Trendofmoreindividualizedholidaysfavoursprivatecaruse- Balancebetweenaccessibilityandattractivenaturalenvironment
•SEEMOREoffers(informationon)alternativestothecar
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Objectives and main steps• Objectives:- Increasedtourists´awarenessaboutsustainablemobility
- Co-operationbetweenthetourismandmobilitysectors- Ashiftoftouriststowardsmoresustainablemodes- ShareknowledgewithotherEuropeanregions
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• MainSteps:- Overviewofgoodpracticesandsetuptheco-operationframeworkintheregions
- Implementationofactionsin8regions- Evaluationandtransferofexperiencetootherregions
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Expected Impacts
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• Increased co-operation between tourism and mobility sectors• Change in travel behavior of targeted visitors:•5-15% reduction of car use for leisure trips•5% increase in non-motorized leisure trips•Increase in public transport use
• Inspire other regions to implement similar actions• Reduction of annual primary energy use with 796 toe/year and of greenhouse gas emissions with 2.170t CO2 e/year
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PartnersCINESI Transport Consultants Spain
Mallorca Transports Consortium Spain
Trivector Traffic AB Sweden
Association of Local Authorities Fyrbodal Sweden
FGM-AMOR Austrian Mobility Research Austria
Common Europe Pomeranian Association Poland
Municipality of Choczewo Poland
Club Sustainable Development of Civil Society Bulgaria
Province of Forlì-Cesena Italy
Central European Initiative Italy
Limassol Tourism Development and Promotion Co Ltd Cyprus
Stratagem Energy Ltd Cyprus
Horários do Funchal Public Transport Portugal
Local Councils’ Association Malta
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SELECTED BULGARIAN REGION - DOBRICH
8Dobrichregion,Bulgaria
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General description of the tourist region
Mainattractions:spaciousbeachesoffinegoldensand,shallowseaalongthebeaches,curativepowerofmineralwatersandmudbaths,picturesqueprotectedareasandnaturalpreservedzoneswithrarebirthsandvegetation,anthropogenicresourcesfromdifferenthistoriceras,ruraltourisminsmallvillages,facilitiesforwatersportsandgolf,manyluxuryhotels,restaurantsandnightclubs.
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Relevant results and findings from the regional survey
Modal split among the target group
Theaveragenumberofdaytripsperyearinthetargetareais1400.Percentageofdaytripsmadefromtouristsintargetedareabydifferentmodesoftransportis:
-Walking–11%;-Cycling–3.5%;-publictransport–29%;-car–56.5%;-ship/ferry–0;-others–0;
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Relevant results and findings : Needs and preferences of tourists
• Tohavemorewellmaintained(andenlightenedbynight)pedestrianalleys• Tohavebetterconstructedandmaintainedbicyclepaths• Tohavemorepossibilitiesforbikerentalatreasonableprices• Toorganizeelectricalvehicletransport(smalltrains)fortransportationinsideAlbenaresortandwatertransport(boats)amongtheresorts
• Tohavemoreparkingplacesaroundthemainattractions(Balchikpalace,KaliakraCap)
• Tohavemoreinformationabouttheresortareas(mapswithmostinterestingsites)andindicationhowtoreachthembydifferentmodeoftransportation
• TohavemoreinformationaboutthetimetablesofthePT• ForeigntouristswouldliketohavethisinformationatleastinEnglishand,ifpossible,inotherlanguages(Russian,Romanian).
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Local strategy developed by the project team and discussed and approved by local decision makers
Thestakeholdersfullyagreedwiththeproposedlocalvision:“MORE ATTRACTIVE AND ENVIRONMENTAL FRIENDLY SEASIDE DOBRUDZA THROUGH SUSTAINABLE TOURISM AND TRANSPORT”
Themaingoalsweredefinedasfollows:1. Todevelopastronginformationandpromotioncampaignthus
introducingtheterm“MobilityManagement’intheregionandexplainingthebenefitsofsustainabletourismandtransportdevelopment.
2. Tointroducenewmobilitymeasuresinresortareasthuslinkingtourismandtransportsectors
3. Toincreasetheenergyeffectivenessofthetransport
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SOME BEST PRACTICES IN TOURISM AND TRANSORT AREAS COLLECTED BY SEEMORE TEAM
1.MOBILCARD: A SPECIAL TRAVEL PRODUCT FOR TOURISTS (PROVINCE OF BOLZANO – SOUTH TYROL, ITALY)
Purpose: Toallowtouriststotravelaroundtheregionusingallmeansofpublictransportwithjustoneticket.
Key partners: Decisionmakers:theAutonomousProvinceofBolzano–SouthTyrolandtheSystemofIntegratedLocalTransport;fundingpartner:theFoundation"SüdtirolerSparkasse"(asregardstheMuseumobilcard).
Timeframe: Initiativelaunchedin2006,with2newcardsintroducedatalaterstage.
Current status: Theinitiativeisfullyoperating.Afterthelaunchoftheoriginalcard,twonewcards(theMuseumobilcardandtheBikemobilcard)werealsointroduced.
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Description of the measure: TheMobilcardallowsindividualstomakefulluseoftheSouthTyrolIntegratedPublicTransportnetworkwithjustoneticket.TheMobilcardcanbepurchasedfor1,3or7consecutivedaysandgivesaccess,amongotherthings,totrains,busesandcablecars.Reducedfaresareavailableforyoungstersupto14yearsold.Inaddition,theMuseumobilcardprovidesoneadmissiontoeachofthe80participatingmuseums,andtheBikemobilcardallowstheholdertorentabike(onlyonce)duringthevalidityperiodofthecarditself.TheSystemofIntegratedLocalTransportisfullyinvolvedintheoperationoftheinitiative.Inadditiontoitsticketoffices,alltouristofficesandmanyhotelsareoperatingassalesoutletsfortheMobilcardandtheMuseumobilcard.ConcerningtheBikemobilcard,somehotelsandotherleisurefacilitieswillsoonbeequippedasbikerentalsoutlets.Some80museumsalsoparticipateintheMuseumobilcardinitiative.
Evaluations resultsAsystemtogatherstatisticaldatahasbeenusedtomonitorthesuccessoftheinitiative.Sinceitsintroduction,theMobilcardhasbeenlargelysuccessful,withapeakinsalesin2007.Theuseofcarshasdecreased,withbeneficialeffectsontheenvironment.
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2. PARCO PANEVEGGIO – PALE DI SAN MARTINO DEVELOPMENT AND
PROMOTION OF MULTIMODAL TRANSPORT Purpose: PromotingsustainablemobilityintheParkandpromotingtheParkitselfasasustainabletouristdestination.Key partners: Öko-InstitutSüdtirol/AltoAdige,NaturalPark“PaneveggioPalediSanMartino”(co-financer),TrentinoTrasporti(publictransportprovider,subcontractor),localrepresentativesofthehotelandrestaurantsector,thelocaltouristboard.Timeframe: Thefirststepsintheinitiativeweretakeninsummer2007,andthecoremeasureswereimplementedinsummer2008.Objectives of the measures to be developed: Theinitiativeaimstoadaptpublictransporttotourists’needs,inordertoencouragesustainablemobilitywithintheParkand,atthesametime,promotetheParkitselfasasustainabletouristdestination.Description of the measure: Thefirstmeasureadoptedwastheimprovementandoptimizationof9routeswithinthePark,withafocusonthenumberofstopsandbusschedules.Anewshuttlebuslinewasalsoimplemented.Thesecondgoaloftheinitiativewastomakepublictransportmoreattractive.ThiswasreachedbydevelopingactivitiesandhighlightingdestinationswithintheParkwhichcanbereachedbypublictransport.Cyclingandhikingtrailswerebroughttotourists’attention,aswellasthepresenceofseveralanthropologicalpointsofinterestwithinthePark.
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3. LIMASSOL SEASIDE PATH
Purpose: GivetheoptionofwalkingalongthebeachofLimassol,connectvariousareas,hotels,buildingsofthebeachandcreatearoutethatcomplimentsthebeautifulsceneryofthecoast.Key partners: LimassolandYermasoyiaMunicipalities,AyiosTychonas,PareklisiaandPyrgosCommunityBoardsandtheMinistryofInteriorsProblems before implementation: Walkingaccessfromoneendtotheotherofcoastlinewasthroughasandybeach,whichwasavoidedthemostofthetimes.AccessbycarwasprovidedthroughaseasideroadwhichgetsbusyonFridaysandSaturdays.Timeframe: Thedevelopmentofthewalkpathstartedin2004andwascompletedintwoyears.Thewalkpathrequiresregularmaintenanceduetoitsproximitytothesea.Current status: Itisanalmostacompletewalkingpathalongbutstillhastwogaps.Description of the measure: Constructionofawalkingpathcoveringaround17kilometersofthecoastline,coveringnumberofdifferentmunicipalitiesandcommunities.Itenablespeopletowalkfromonehoteltoanother(forconferences,events,dinners,etc.)withease,thereforeithelpsreducingcaruse.
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4. NATURE AND CULTURE BUS, SKANE REGION
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Purpose: TheprojectaimstoincreasethenumbersofvisitorstonatureareatravellingbybusKey partners: Municpalities,theregionaltransportauthority(Skånetrafiken)andthedepartmentforregionaldevelopmentatRegionSkåneTimeframe: Projecttime2009-2012.Current status: TheoperationwillbetransferedtoandrunbySkånetrafikensin2013.Problems before implementation: Beforethescheme,publictransportwasnotavailableorlimitedtothoseareascoveredbythenatureandculturebusinSkåneandpeoplewithoutacarcouldnotvisitthem.Description of the measure: TheNatureandCulturebusthereforewascreatedtocomplementtheexistingpublictransportnetworkwithnewroutes,moredeparturesandnewstopstomakeiteasiertoreachnatureandculturebypublictransportinSkane.Theschemealsoincludedmarketingandcampaignsaboutnatureandcultureareas.
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5. SOFT MOBILITY CORRIDORS IN VILNIUSPurpose: TheinitiativeaimedtoencourageresidentsandvisitorsofVilniustocycleorwalktothenumerousrecreational,culturalornaturalinterestsitesinandaroundVilnius.Key partners: EUfundingthroughSTREAMproject,VilniusGediminasTechnicalUniversity(VGTU)andtheHealthyCityBureauofVilniusTimeframe: 2006-2009Problems before implementation: BothresidentsandvisitorspreviouslyusedtheircartoreachleisuredestinationssurroundingVilnius.TheNerisRiverbankisanimportantgreencorridorwhichgoesthroughthecitycentreandconnectsittothesurroundingregions.Itwasrarelyusedforrecreationandthereweremissinglinksbetweentheinnercityrecreationalsitesandthoseoutside.
Description of the measures:VilniusCitydevelopeda“SightseeingWaterRouteAlongtheNerisRiver”,includingtheuseofmovablepiers,inconformitywiththeNationalTourismDevelopmentProgrammefor2007-2010.Consultationandawarenessraisingeventsdemonstratedtheimportanceofworkingwithfamiliesandchildren.Alsoitwasquitedifficulttogainthesupportofalllocalstakeholders.Fortunately,VilniusCity,themostimportantstakeholder,wasoneoftheprojectpartners.
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