sustainability mega trends: risks and opportunities for the events industry
TRANSCRIPT
SUSTAINABILITY MEGA TREENDS Risks and opportunities for the events industryGuy Bigwood, MCI Group Sustainability Director
Objectives
By the end of the session we
aim for you to:1. Be able to articulate the mega
sustainability trends affecting
global business
2. Understand the key risks and
opportunities for the events
and meetings industry
3. Learn 3 things you can do at
your next event
Guy Bigwood
Group
Sustainability
Director
Roger Simons
Group
Sustainability
Manager
Pranav Sethaputra
Group
Sustainability
Consultant
WE FACE MAJOR
ENVIRONMENTAL AND SOCIAL CHALLENGES
4
And these CREATE
BIG OPPORTUNITIES
It is NOT A FAD. We Are Moving Towards
A MORE SUSTAINABLE FUTURE
What are key drivers of change in the event world
2050100005 000 bef. JC10 000 bef. JC
5 million250 million in 1
1 billion in 1800
3 billion in 1960
5 billion in 1987
7 billion in 2011
2 billion in 1930
9 billion in 20501. The world
is getting
crowded
and old
The number of people over 65
will double by 2035
Middle Class to grow by over 1 Billion
in next 15 years70% in Asia
2. The World is getting
more unequal
3. The scales have tipped on global
climate change action
Solar can become the dominant source of
electricity by 2050.
Predicted by the International Energy Agency
733% growth in renewable since 1990 vs 51% for fossil
fuels
733% growth in renewable since 1990 vs 51% for fossil
fuels
Wind and Solar are at parity cost in many countries
A million new electric cars to hit the streets of U.S. cities annually
by 2024
15
THE PRESSURE IS RISING
CityPressure
ConsumerPressure
Brand Pressure
Rise of SMART Cities
Leading cities now understand that their
competitiveness is directly linked to their capacity to
bring social, economic and environmental
wellbeing
COPENHAGEN
.
SINGAPORE
ORLANDO, UNITED STATES
BANGKOK
TAIPAI
SEOUL
CVBs and DMOs are seizing the moment and starting to become SMART sustainable destinations
SAN FRANCISCO
What does a sustainable destination look like?: Example of a global leader:
100% venues certified
98% hotels certified
50% taxis certified
30% restaurants certified
Government Pressure
0 5 10 15 20 25 30
SEOUL
HONG KONG
MELBOURNE
BERLIN
TAIPEI
BARCELONA
SINGAPORE
BANGKOK
PORTLAND
STOCKHOLM
VANCOUVER
ORLANDO
COPENHAGEN
MCI GLOBAL SUSTAINABLE DESTINATIONS INDEX:
To be launched Oct 2015
22
2. CONSUMER PRESSURE
Today 2% of theconsumers are very
interested in a sustainable lifestyle
Brands predict in 5 years 98% will be interested in a
sustainable lifestyle
OF CONSUMERS WANT TO SEE THE BRANDS THEY USE SUPPORT WORTHY SOCIAL AND ENVIRONMENTAL CAUSES
93%
SOURCE: FUTERRA & BSR
93%OF TRAVELLERS BELIEVE TRAVEL COMPANIESSHOULD BE RESPONSIBLE FOR PROTECTINGTHE ENVIRONMENT
SOURCE CONDE NAST TRAVELER
58%TRAVELLERS WHO SAID THEIR HOTEL CHOICE ISINFLUENCED BY THE SUPPORT THE HOTELGIVES TO THE LOCAL COMMUNITY
SOURCE CONDE NAST TRAVELER
28%THE PERCENTAGE FESTIVAL ATTENDEES AREPREPARED TO PAY MORE FOR SUSTAINABLE FOODOPTIONS IF AN EVENT OFFERS GREEN VALUES
SOURCE JOURNAL OF SUSTAINABLE TOURISM
BRAND PRESSUREBRANDS RECOGNISE THAT SUSTAINABLE PRODUCTS, BEHAVIOURS AND SERVICES ARE THE FUTURE.
We are seeing the acceleration of brands with a purpose.
SUSTAINABLE BRANDSare learning that EVENTS are a POWERFUL WAY TO MAKE their SUSTAINABILITY COMMITMENTS COME TO LIFE
79%Of MCI clients have increased their
focus on event sustainability over
the last 3 years
68%of MCIs clients ask their suppliers to comply with a
sustainability policy and evaluate it
In 2013 it was 51% - in 2011 only 25%!
60%
Of European Travel Managers are
now assessing sustainability
performance of their suppliers
Source: GBTA
$150 million in client events at Las Vegas
Sands Corporation wanting sustainability:
• Environmental policy
• Recycling program
• Sustainable food
• Reuse and donation
• Water & Energy conservation efforts
• Sustainable procurement policy: cleaning
products, paints and sealants, paper products etc.
• Event Impact Statement (carbon, utility
consumption and waste recycling data)
• Community engagement activities
• Health and safety audits and measures
Trending; Increasing Client Requests
ClientsPerceive that cost, time and complexity
are the key barriers to implementing
sustainability
Source MCI 2015 Client Survey
So is Green just a FAD?
“WE’RE NEVER GOING TO SCARE PEOPLE INTOLIVING MORE SUSTAINABLY! WE HAVE TO BEABLE TO DEMONSTRATE JUST HOW DYNAMICAND ASPIRATIONAL SUCH A WORLD COULDBE”.
JONATHON PORRITT
ROADSHOW 4 COUNTRIES2,757 DELEGATES
SUSTAINABLE BRANDCASE STUDY
GOAL
INTEGRATE SUSTAINABILITY and USETO TRANSFORM THE BRAND EXPERIENCE
AUDIO VISUAL
WASTE
EXHIBITION & SIGNAGE
BRAND EXPERIENCE #1
SUSTAINABLE MATERIALS
90%
DIVERTION OF WASTE (RECYCLE / REUSE )
89%
REDUCTION OF WASTE
88%
REIMAGINE THE FOOD EXPERIENCE
BRAND EXPERIENCE #2
FRESHLOCALORGANIC SEASONAL SUSTAINABLE
RETHINKINGAUDIENCE ENGAGEMENT
BRAND EXPERIENCE #3
INCREASE IN AUDIENCE PERCEPTION OF SYMANTEC AS A BRAND THAT IS COMMITTED TO SUSTAINABILITY
49%
SOURCE: MCI & SYMANTEC
37,000 SGD Saving
Sustainability from an executive perspective
48
“Symantec is among a too small group of leaders who are active in pursuit of sustainable event innovation. The size and attendance at these type of events represents a tremendous opportunity to influence change in corporations, destinations and venues around the world.”
IT’S TIME TO REIMAGINE YOUR ENGAGEMENT AROUND SUSTAINABILITY.LIVE EXPERIENCES HAVE THE POWER TO DRIVE CHANGE
So is it a FAD?
WE ALL PLAY AN IMPORTANT ROLE IN CREATING CHANGE
CONCLUSIONS
YOU - ME– WE NEED TOINTEGRATE AND COLLABORATE
