sustainability in social network games
DESCRIPTION
Four kinds of mechanics to make your audience see it, get it, need it, and keep it. Lessons from social network games about creating sustainable, addictive communities.TRANSCRIPT
Sustainability in Social Network GamesHow to create flourishing social ecosystems
Four Kinds of Mechanics to Make Players:
See it Get it Need itKeep it
Chelsea HoweDirector of Design :: Social Chocolate
Get itSee it Need it Keep it
See It:Virality & Visibility Mechanics
See It:Virality & Visibility Mechanics
Why?• Increase DAU/MAU
• Acquire new users• Nudge current users
• …Ask a marketer
What?• Wall Posts• Facebook Requests• Fan Pages• Promo Bars• Neighbor Gates
Get itSee it Need it Keep it
Get It:Blissful Productivity Mechanics
Get It:Blissful Productivity Mechanics
Why?• Hook users• Establish fun, catchy core ux• System of achievement/reward
What?• Rewarding, bite-sized, grok-able activities• “The Core Mechanic”
• Plow - Plant - Harvest• Chop Wood - Collect Doobers• Generate Happiness - Increase Population
Get itSee it Need it Keep it
Need It:Open Loop & Appointment Mechanics
Need It:Open Loop & Appointment Mechanics
Why?• Increase engagement• Increase short-term retention• Maintain mental presence
What?• Timed Return • Friend Dependent Progress• Energy Systems• Daily Rewards
Get itSee it Need it Keep it
Keep It:Long term & Eldergame Mechanics
Keep It:Long term & Eldergame Mechanics
Why?• Extend users’ lifecycles• Increase long term retention• Develop rich communities
What?• Aspirational Goals• Emergent Gameplay• Global/Community/Team Gameplay
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www.socialchocolate.com
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