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1/19

Awareness and Acceptance

of Recent Changes in

Hindustan Times

Presented by: Manoj Tiwari Reg. No: 10904487

MBA


2/19


3/19

METHODOLOGYResearch Design- DescriptiveSampling technique- convenienceSampling Unit Individual entities (READERS).Sample Size 100 readers were interviewed for the

study.Method of Data CollectionThe primary data in this study was collected form the

readers through direct communication. For thispurpose questionnaires method were used.

Secondary data like addresses of readers, characteristic

features of various sections of the newspaper,circulation information, etc. have been collected fromHindustan Times office.

Survey Research Instrument As stated above inthis project mainly questionnaires were adopted as asurvey research instrument.


4/19

DATA ANALYSIS

5. NEWS PAPER SUBSCRIBING

28

42

66

0

10

20

30

40

50

60

70

HIN

DUSTAN

TIMES

HT+TOI

HT+TOI+ET

HT+

TOI+ET+HINDU

SUBSCRIBERS

NO.OFSUBSCRI

Readers subscribing newspapers


5/19

EXCEL

LENT,

GOOD,2

AVERAGE,

BEL

OW

AVERA

0

10

20

30

40

50

60

70

NO.OFRE

SPOND

1

OPINION

6. READERS OPINION ON HT FRONT PAGE

EXCELLENT

GOOD

AVERAGE

BELOW

AVERAG

e a d e rs O p in io n o n H T Fro n tP a g e


6/19

EXCELL

EN

T,

GOOD

,3

AVER

AGE,

BELOW

AVE

RAG

0

5

10

15

20

25

30

35

40

NO.OFRE

SPONDE

1

OPINION

7. READERS OPINION ON HT EDITORIAL

EXCELLENT

GOOD

AVERAGE

BELOW

AVERAGE

e a d e rs O p in io n o n H T E d ito ria l


7/19

28

36

25

11

0

5

10

15

20

25

30

35

40

NO.OF

RESPONDEN

EXCELLENT GOOD AVERAGE BELOW

AVERAGE

OPINION

8. READERS OPINION ON HT SPORTS

e a d ers O p in io n o n H TSports


8/19


9/19

10. READERS OPINION ON HT CITY

51

34

10

5

0

10

20

30

40

50

60

EXCELLENT GOOD AVERAGE BELOW AVERAGE

OPINION

NO.OF

RESPONDEN

e a d ers O p in io n o n H TC ity


10/19

25

28 33

14

0

5

10

15

20

25

30

35

NO.O

FRESPONDENTS

EXCELLENT GOOD AVERAGE BELOW AVERAGE

OPINION

11. READERS OPINION ON HT POWER JOBS

e a d ers O p in io n o n H T P o w e rjo b


11/19

9

1411

30

36

0

5

10

15

20

25

30

35

40

NO.O

FRESPONDENT


AVERAGE

NO RESPONSE

OPINION

17. READERS OPINION ON HT COMMERCIAL

e a d ers O p in io n o n H TC o m m e rcia l


12/19

E

XCELLENT,8

GOOD,23

AVERAGE,18

BELOW

AVERAGE,51

0

10

20

30

40

50

60

NO.OF

RESPONDENTS

1

OPINION

13. READERS OPINION ON HT MATRIMONIALS

EXCELLENT

GOOD

AVERAGE

BELOW

AVERAGE

Readers Opinion on HT Matrimonial


13/19

EXCELLENT,5

GOOD,35

AVERA

GE,1

BELOW

AVE

RAGE,

0

5

10

15

20

25

30

35

40

45

50

NO.OFRESP

ONDENT

OPINION

14. READERS OPINION ON HT BRUNCH

EXCELLENT

GOOD

AVERAGE

BELOW

AVERAGE


14/19

1

HIGH

MEDIUM

LOWNOCOMMENT

5

15

33

47

0

10

20

30

40

50

NOO

F

RESPON

15. READERS OPINION ON LEVEL OF

SATISFACTION

in d u sta n T im e s R e a d e rs sa tisfa ctio n le v e l


15/19

20. READERS OPINION ON PRESENTATION

14

54

6

1

25

0

10

20

30

40

50

60


AVERAGE

NO

RESPONSE

OPINION

NO.OFRESPONDE

Readers opinion on presentation style of Hindustan times.


16/19

EXCELLENT,23

GOOD,48

AVERAGE,4

BELOWAVER A

GE,0

NORE

SPON

SE,25

0

10

20

30

40

50

NO.OFRES

PONDENTS

1

OPINION

21. READERS OPINION ON PRINTING

QUALITY

EXCELLENT

GOOD

AVERAGE

BELOW AVERAGE

NO RESPONSE

e a d e rs O p in io n o n p rin tin gu ality of H in d u stan tim es


17/19

FINDINGSMajor finding of are:

A large part of readers i. e. 45% readers are Govt-employees. Maximum readers are of age group 21-50.. 28% readers are taking Times of India with Hindustan Times. Only 65% readers have rated the Front page as excellent. Many readers want main news in short stories. Many readers told that Times of Indias editorial is better. Readers are satisfied with Sports section but they want more update

news. Some readers want this section in last of the newspaper likeTOI.

Students want more International news. A large no. of readers is not satisfied with commercial news. Some Readers say that TOIs ASSCENT is better. HORIZON is good but readers want an extra section especially for

Children in main newspaper. Readers want more detailed news about Properties specified in HT

ESTATES.

There is a demand of separate section in main page specially forchildren.


18/19

SUGGESTIONS All important news should also be mentioned in form of

Short stories on the front page. Social welfare advertisements should be on front page in

spite of commercial advertisements.HT World sections Readers satisfaction level is not up to the

mark, so it needs more improvement in the coverage areaand internationals news contents.

HT Business section needs improvement; its coverage areashould be broadened which could fulfill the requirementsof corporate persons.

HT Power jobs supplement should be more detailedinformative. As this supplement is not catering the need ofevery age group and persons having average or below

average qualifications; so it should be altered accordingly.Overall standard of news content should be improved andmade more interesting.

A separate section should be in main page specially forchildren.


19/19

CONCLUSION On the basis of the analysis of the data found

in survey, it can be concluded that a major partof readers are satisfied from the recentchanges in the Hindustan Times. Mostly

readers are accepting and appraising thepresent version of the newspaper and there isa big demand for a special column in mainnewspaper specially for children.

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