surya trainingmanual low
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TRAINING MANUALS P R I N G 2 0 1 5
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2 SURYA TRAINING MANUAL | SPRING 2015
RUG: OAS-1099 PILLOWS: FB-028, KSG-001, MP-001, MP-002, SL-003, SL-011 THROW: TID-008 ACCENT FURNITURE: FGPF-004, FGPF-006 WALL DECOR: PUL-1000, PUL-1001 DECORATIVE ACCENTS: CLY670-S, CLY671-L, CLY672-M,
CRW405-M, DDS610-M, DSS610-S, PSC100-S, PSC100-L, PSC101-M LIGHTING: LMP-1016
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SURYA TRAININ G MANUAL | SPRING 2015 3
OUR PHILOSOPHY ON TRAININGSurya’s simplied training process includes follow-up train ing
to ensure that sales associates and designers have an in-depthunderstanding of the accessories business—helping them
to sell more accessories and generate more satised customers.
We strive to help retailers, designers and sales associates expand
their sales approach and generate additional revenue by activelypromoting accessories.
OVERVIEW• Founded by Surya Tiwari in 1976 • Provider of rugs and coordinating accessories • Located in Calhoun, GA • 500,000 sq. ft. warehouse space • $100 mil lion retailable inventory • Products made in a clean, safe environment by voluntarily
employed individuals of legal employment age who earn
fair wages
TABLE OF CONTENTS 4 Accessories Made Easy
6 Outdoor
8 Lighting
13 Mirrors
14 Art
15 Made to Order Art
17 Decorative Accents
18 Accent Furniture
19 Poufs
20 Pillows
21 Throws
22 Bedding
23 Rugs
25 Rug Pads
26 Rug Construction Guide
32 Rug Materials and Color
34 Selecting Proper Rug Size
37 Caring for Our Products
40 Glossary
44 Sales Tools
45 Using Our Catalog
47 Using Surya.com
FT-566
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4 SURYA TRAINING MANUAL | SPRING 2015
ACCESSORIES MADE EASYPILLOWS: AR-053, LN-003, SKD-003 THROW: TEE-1005 ACCENT FURNITURE: FL-1029, POUF-248 WALL DECOR: LJ-414
Rugs, pillows, poufs and other accessories not only add
color and visual interest to furniture store vignettes, but alsopresent a great opportunity for add-on sales using minimalextra oor space. Including accessories in the retail mix enables
sales associates to present a complete room package to endconsumers and help them to build a look that suits their specic
style needs. Those same customers are more likely to comeback to the store in the future to purchase additional accessories.
Furniture stores with accessory programs typically bring in
more revenue and experience higher customer satisfaction andloyalty than retai lers that focus only on selling furniture.
+
RUG POUF PILLOWS THROW WALL ART LIGHTING
+ + + +
$1,000 SALE $2,300 SALE POTENTIAL
SOFA ($1,000) + ACCESSORIES ($1,300) = $160 COMMISSIONSOFA ($1,000) = $70 COMMISSION
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SURYA TRAININ G MANUAL | SPRING 2015 5
3 GREAT REASONS TO SELL ACCESSORIES
1. COMPLETE A ROOM• Tie a room together with coordinating rugs and accessories
• Like a new coat of paint, accessories change the entirelook and feel of a room
• Accessories can be updated frequently and inexpensively
2. ENHANCE CUSTOMER SATISFACTION• Providing accessory options offers an elevated
shopping experience • Knowledge about rugs and accessories helps a retailer to
be seen as a design expert and solution provider, increasing the value of the customer interaction
• Helping to solve customers’ issues builds trust— generating repeat business and referrals
3. INCREASE REVENUE• Generate incremental sales with easy add-ons
that coordinate with furniture • Realize a higher prot margin • Increase commission checks • Enhance perceived value of furniture
5,000+ RUGS 425+ POUFS & ACCENT FURNITURE50 + BEDDING SETS
1,200+ P ILLOWS 170+ THROWS30 0+ LIGHTING
325+ DECORATIVE ACCENTS 290+ A RT130 + MIRRORS
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6 SURYA TRAINING MANUAL | SPRING 2015
RUGS: RAI-1245, RAI-1252, RAI-1253 PILLOWS: RG-041, RG-170 DECORATIVE ACCENTS: BDH-501, KLL851-M
Outdoor accessories tie together the look of an outdoor space
with color, pattern and texture to create the ideal atmospherefor relaxing and/or entertaining. Like indoor accessories,outdoor rugs and accessories can easily (and economically) be
switched out according to season to create fresh looks. SuryaOutdoor offers a full range of coordinating outdoor accessories
across multiple categories, including:
RUGS: Surya’s outdoor rug collection encompasses over 500designs. Highly durable, our outdoor rugs are constructed
with synthetic bers such as olen, polyester, polypropyleneand PVC that have been treated with UV inhibitors to
minimize fading.
PILLOWS: Surya provides more than 270 fashion forward outdoorpillow options. Crafted in the USA, our outdoor pillows are
offered in four sizes and utilize high performance materials foroptimal durability.
POUFS: Surya’s outdoor pouf collection includes over 90stylish options. Available in round, rectangular and square
designs, our outdoor poufs are constructed in the USAusing high performance materials to help extend product life.
LIGHTING: Surya offers more than 35 outdoor table lamps.Designed to withstand the elements, all lamps areconstructed of high performance materials and feature
a glass shield that encases the light bulb and socket,helping to protect them from rain and moisture.
MIRRORS: Surya provides a selection of outdoor mirrors with weather-resistant nishes, each of which has
been thoughtfully designed to complement Surya rugs,lamps, pillows and other outdoor accessories.
DECORATIVE ACCENTS: Surya’s outdoor decorative accents
collection includes over 90 eye-catching pieces—includingcandles holders, lanterns, garden stools, planters, urns
and vases—which are available in multiple styles, shapesand colors.
OUTDOOR
RUGS PILLOWS POUFS LIGHTING MIRRORS DECORATIVE ACCEN TS
OUTDOOR RUG CONSTRUCTIONSOutdoor rugs can be hand-hooked, hand-woven, braided
or machine-made. Hand-hooked rugs typically have alatex backing, which provides additional protection againstthe elements. Because they are constructed of synthetic
bers, outdoor rugs don’t shed and are highly durable. Withproper care, an outdoor rug can last several years for outdoor
use and even longer for indoor use.
HAND-HOOKED COLLECTIONS: Aura, Bondi Beach, Courtyard,Hurricane, Namada, Pandemonium, Ra in, Storm, Skye
HAND-WOVEN COLLECTIONS: Aruba, Ember, Lagoon, Picnic
MACHINE-MADE COLLECTIONS: Alfresco, Cape Cod, Elements,
Marina, Portera, Terrace, Zanzibar
BRAIDED COLLECTIONS: Sanibel
SHOP OUR ENTIRE COLLECTION AT SURYA.COM/OUTD OOR
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SURYA TRAININ G MANUAL | SPRING 2015 7
RUG SHAPES AND SIZESFeaturing a range of popular shapes and sizes, Surya’s outdoorrugs will complement any outdoor (or indoor) living space.
Sizes range from 2' x 3' (ideal for doorways and entries) to9' x 13' (best for patios and dining areas).
SHAPES SIZES
RECTANGLE
2' x 3'
3' x 5' to 4' x 6'
5' x 8'
6' x 9'8' x 10'
9' x 12' - 9' x 13'
RUNNER2'6" x 8'
2'6" x 12'
SQUARE6' Square
8' Square
9' Square
ROUND
6' Round
8' Round9' Round
OUTDOOR RUG PADSRug pads provide a durable, long-lasting foundation that willextend the life of an outdoor rug. Designed to withstand the
elements, outdoor rug pads minimize rug movement, bunchingand slippage while sl ightly elevating the rug to promote faster
drying. They also provide cushioning when a rug is placed onabrasive surfaces such as stone, concrete, tile and wood and help
to protect decks and patios from stains and discolorations.
SPECIAL FEATURES:• Polymer-coated polyester • Mold- and mildew-resistant
• UV protection for maximum colorfastness • Ventilated grid to promote faster drying of rug
CARE AND MAINTENANCEOF OUTDOOR PRODUCTS
RUGS Area rugs are one of the easiest ways to freshen the look, colorand style of an outdoor living space. Designed to dry quickly,
resist fading, and clean easily, outdoor rugs generally require littlemaintenance. However, general care is advised to keep these
rugs looking their best. Following are tips for extending the l ifeof an outdoor rug.
• Regularly shake out the rug to remove dust and dirt that mayhave accumulated. Brooms and manual sweepers are also
an effective way to clean outdoor rugs.
• Clean the rug monthly. Mix a solution of dish soap andlukewarm water in a bucket. Gently scrub the rug using
a large nylon brush, making sure to clean both sidesof the rug. Rinse the rug with a hose—preferably on asloped surface such as a driveway to enable the water to
easily drain away.
• Dry the rug in sunl ight to prevent mold. Hang the rug
over a porch railing in the sunlight or lay the rug outin the sun, making sure to ip it over to ensure that both
sides dry thoroughly.• Should a spill occur, blot it with a dry cotton cloth as quickly
as possible to prevent a stain from setting in. Make sure to wipe underneath the rug as well . If necessary, use a mixture
of dish soap and lukewarm water to remove the remainderof the spill and then allow the area to dry.
• As with outdoor furniture, outdoor rugs should be protectedduring seasons when the outdoor space isn’t being used.Rugs that aren’t located in a covered space should be rolled
up and stored in a garage or other covered area until thefollowing season.
TIP: While outdoor rugs are designed to be mold- and mildew-resistant and withstand
direct sunlight, they will have a longer lifespan if kept away from direct sun exposure
or standing water.
PILLOWS AND POUFSProper care of outdoor pillows and poufs can lengthen product
lifespan. This can be accomplished by simply brushing offdirt before it becomes embedded in the fabrics, wiping up spills
as soon as they occur or spot cleaning soon after stains occur.Like outdoor furniture, outdoor pillows and poufs should becovered or stored in a covered area during off seasons or in cases
of extended rainfall or inclement weather.
Following are tips for extending the life of outdoor pillows
and poufs.
• Spot clean with dish soap and lukewarm water using a spongeif there are any spots or stains. Rinse with clean water.
• Always dry the pillow or pouf completely before using orstoring to prevent mildew formation. Dry in the sun, if possible,making sure to ip the pillow/pouf over to ensure that both
sides dry thoroughly.
LAMPS AND OTHER ACCESSORIESOutdoor lamps, mirrors and decorative accents are designed
to hold up to the elements. However, like all other outdooraccessories, they should be placed in a covered area when not
in use for extended periods of time or during prolongedrainfall or inclement weather.
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8 SURYA TRAINING MANUAL | SPRING 2015
LMP-1005, LMP-1007, LMP-1028, LMP-1031, LMP-105
Surya offers more than 300 in-stock lamps in a full spectrumof rich tones and nishes—all of which coordinate with our rugs,
pillows and other home accessories. From traditional silhouettesto organic shapes and modern, oversized designs, our lamps have
been thoughtfully selected to accommodate a variety of lifestyles,decor preferences and budgets.
SUGGESTED RETAIL PRICE$109 to $1,599, depending on style, size and materials.
SPECIAL FEATURES• Coordinates with other Surya accessories• Top sellers guaranteed to ship within 48 hours • One lamp per box • UL approved • Drop ship
TYPES Accent | Bridge/Swing Arm | Buffet | Desk/Task
Floor | Table
LAMP SHADE MATERIALSBurlap | Cotton | Crystal | Linen | Metal | Polyester Seagrass | Silk | Wood | Wood Veneer
BASE/BODY MATERIALS Acrylic | Bamboo | Ceramic | Chrome | Crystal | Glass Metal | Resin | Shell | Wood
LIGHTING
TABLE LAMP ACCENT LAMP BUFFET LAMP FLOOR LAMP BRIDGE/SWING ARM L AMP
DESK/TASK LAMP
SHIPPING INCENTIVE PROGRAMPlace a $2,500 lighting order and receive free freight.
SHOP OUR ENTIRE COLLECTION AT SURYA.COM/ LIGHT ING
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SURYA TRAININ G MANUAL | SPRING 2015 9
LAMP OPTIONSSurya currently offers more than 300 lamps in a variety of styles,colors and price points. All products are UL approved. Available
lamp types include: table, accent, buffet, oor, bridge/swing armlamps and desk/task lamps.
BUFFET LAMPS: Placed on buffet tables or consoles; usually havea narrow base silhouette, often looking like a thin column or
candlestick, with a smallish shade; typically range in height from
32" to 36".
TABLE LAMPS: Lamps designed to sit on a side table; typicallyrange in height from 24" to 36". This is the most popular
lamp style.
ACCENT LAMPS: Smaller than table lamps and typically more
decorative; are most often 22" in height or less.
FLOOR LAMPS: Sit on the oor of a living space; two types— 3-way and 6-way, which dictates the number of lighting levels;
typically range in height from 5' to 6'.
BRIDGE/SWING ARM LAMPS: A type of lamp where the lamp
arm pivots for exibility; the “bridge” portion hangsover a space to offer direct light; typically oor lamps but
may also be table lamps.
DESK/TASK LAMPS: Functional lamps designed to aid in
performing specic tasks, such as reading, preparing food,doing homework, working on hobbies, etc.; typically range
in height from 25" to 39".
PLACEMENT SUGGESTIONS BY LAMP TYPE
BUFFET LAMPS
LIVING ROOM: Place a set of buffet lamps at both endsof a console table.
BEDROOM: Use a single buffet lamp on a short dresser.
DINING ROOM: Place a set of buffet lamps at both ends
of a buffet, sideboard or credenza.
TABLE LAMPSLIVING ROOM: Place a table lamp on side tables next to the sofaor chairs, or on a sofa table. The lamps don’t have to match
but should be simi lar in size and scale.
BEDROOM: Place a table lamp on nightstands on each side of
the bed. A table lamp that is 26" to 28" tall (base and shadetogether) usually works well for bedroom use.
ENTRYWAY: Set an eye-catching table lamp on a table in the foyerto make a dramatic statement when guests enter.
It’s important to consider a table's height when selecting a lamp.
Shorter lamps generally look better on higher tables, and tallerones on lower tables. As a general rule, a lamp should be no morethan 1½ times the height of the table that it sits on, and the shade
shouldn’t extend beyond the width of the table.
ACCENT LAMPSLIVING ROOM: Place an accent lamp on a replace mantle or pianoto provide some extra illumination.
BEDROOM: Set an accent lamp on a nightstand or high dresserfor subtle lighting.
DINING ROOM: Place an accent lamp on a buffet or sideboard to
augment existing room lighting.
KITCHEN: Situate an accent lamp on a counter or bar to provide an
attractive light source when overhead lighting isn’t being used.
HALLWAY/ENTRYWAY: Place an accent lamp on a hall table or foyer
table to add a bit of ambiance and a welcoming feel.
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10 SURYA TRAINING MANUAL | SPRING 2015
BRIDGE/SWING ARM LAMPSLIVING ROOM: Place a bridge lamp next to a chair to provideneeded light for reading or other tasks.
BEDROOM: Use a swing arm lamp beside a chair or besidethe bed in place of a reading lamp.
HOME OFFICE: Place a swing arm lamp beside a desk or chairin the ofce.
DESK/TASK LAMPSHOME OFFICE: Place a desk lamp on the corner of a deskto illuminate the workspace.
BEDROOM: If the bed is frequently used for reading, place
a desk/task lamp on one or both nightstands (insteadof using table lamps).
CERAMIC GLOSS CERAMIC REACTIVE GLAZE CLEAR GLASS
COLORED GLASS GOLD MERCURY GLASS SILVER MERCURY GLASS
IRON
WOOD-LOOK RESIN
BRUSHED NICKEL
CERAMIC-LOOK RESIN
BRONZE
HAMMERED SILVER
LEAF-LOOK RESIN
WOOD CRYSTALSHELL
FLOOR LAMPSLIVING ROOM: When space is limited next to a sofa, use twomatching oor lamps to ank the sofa. Situate a oor
lamp behind an upholstered chair in the corner of a roomto provide reading l ight and additional illumination.
BEDROOM: If the bedroom is small and l imited space existsfor nightstands, place a oor lamp on each side of the
bed. Alternately, place a oor lamp next to a skirted table
displaying pictures and other items.
HALLWAY/ENTRYWAY: Place a oor lamp beside a chair locatedin a foyer or next to a chest in a hallway to add height and
provide extra light.
MATERIALS
BASES
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SURYA TRAININ G MANUAL | SPRING 2015 1
BURLAP FABRIC SILK/FAUX SILK
LINEN-LIKE METALLIC LINEN/METALLIC LINEN-LIKE
SEAGRASS
WOOD VENEER CRYSTAL IRON
SHADES AND LIGHT INTENSITY The shades on Surya’s lamps come in a range of colors— from light, natural hues to vibrant colors to darker hues.
Following are a few things to keep in mind regardinglamp shade color and light intensity:
• Light colored shades allow the maximum amount of light tolter through into the surrounding environment, making
this type of shade ideal for brightening a room or performingtasks such as reading.
• A darker or opaque shade illuminates from ceiling to oorrather than outward, making this type of shade a good choice
when looking to create mood or ambiance within a space.
SHADES LAMP SHADE SHAPES
DRUM
RETRO SQUARE
CYLINDER
MODIFIED DRUMNO HUG
MODIFIED BELLNO HUG
EMPIRE RECTANGLE
RETRO DRUM
RETRO OVALNO HUG
RETRO RECTANGLE
CUBE
MODIFIED BELL
LMP-1005 LMP-1047
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12 SURYA TRAINING MANUAL | SPRING 2015
ANATOMY OF A LAMP
LAMP COMPONENTS
FINIAL: A small nishing ornament that is attached to the topof the harp; can be simple or ornate.
HARP: The wire support that attaches at the socket and supportsthe shade at the top of the lamp.
BULB: Attaches to socket and provides illumination; Surya’s
lamps accept either a 75W, 100W or 150W bulb.
UL LABEL: Certies that an electrical product has been tested
and complies with UL safety standards.
SOCKET: A threaded screw base used to hold and connect a light
bulb to a power source; most Surya lamps have one light socket, while a few designs include two l ight sockets.
SWITCH: Controls the lamp and turns it on and off; the switches
on Surya’s lamps include three-way turn knobs, on/off lineswitches and twin pull chains.
SADDLE: A metal base to which the harp attaches.
NECK: The portion of the lamp that connects the harp, saddle
and socket to the base of the lamp.
CORD: Used to connect the lamp to the electrical power source;the cords on Surya’s lamps range from 8' in length (table, accent,
buffet and task lamps) to 12' in length (oor lamps).
UNDERSTANDING THE CUSTOMER’S NEEDSFollowing are three questions that you should always askthe customer:
• For what purpose will the lighting be used?• Is there a preference for a particular style/color/nish? • What is the budget for the lighting purchase?
Not only will these questions engage the customer, but they will
also help to ensure that you guide the customer towards lightingoptions that best meet their specic needs.
DESIGN CONSIDERATIONS WHENPURCHASING LAMPSDECOR STYLE: Is the decor style modern, transitional or
traditional? The lamp selected should complementexisting decor.
PROMINENCE: Will the lamp be the focal point of the room?
If so, a good choice would be a lamp in a bold color or distinctivestyle that will stand out among other decor items. If a more
subtle look is desired, a lamp with neutral tones and understateddesign would be optimal.
SCALE: Are the room’s furnishings substantial in size or arethey smaller in scale? A lamp with a large ceramic baseand modern drum shade would balance a large love seat or
sectional sofa while a lamp with a slender base and shade would work well on a del icate accent table.
LIGHT REQUIRED: How much light is needed and where shouldit be focused? Dark lamp shades don't typically allow much light
to lter through while lighter shades provide more diffusion. A shade with a wider base will provide more l ight than a shade
with a narrower base.
SURYA DIFFERENTIATORS• Lamp collection has been designed to coordinate with all
Surya product lines
• Variety of unique lamps available only from Surya
• Each lamp is shipped separately (one lamp per box) to ensuresafe delivery
• Drop shipments available to anywhere in the U.S., with mostlamps shipping within 48 hours
CUSTOMER SERVICE• Surya will replace damaged lamps at no charge
• Surya offers a 30-day return policy on a ll products;a 15% stocking fee applies
FINIAL
HARP
NECK
SADDLE
SOCKET
UL LABEL
BULB
SWITCH
CORD
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SURYA TRAINING MANUAL | SPRING 2015 1
MIRRORSLJ-4187, LJ-4202, LJ-4209, LJ-4256, MRR-1013, RWM-2004
Surya’s mirror collection includes more than 130 attractive
in-stock options —al l of which feature decorat iveframes in an assortment of rich colors and nishes, makingthem well-suited for a variety of lifestyles and design
aesthetics. Available in an array of sizes from 16" x 20" to40" x 70" with either beveled or non-beveled glass.
SUGGESTED RETAIL PRICE$269 to $1,799, depending on style, size and materials.
SPECIAL FEATURES• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Made in America options • Hanging hardware included • Drop ship
FRAME MATERIALSMedium Density Fiberboard (MDF) | Metal | Mother of Pearl
Resin | Wood
FRAME STYLESBrushed | Etched | Hammered | Mirrored | Mosaic
FINISHES Antiqued/Weathered | Bronze | Champagne | Copper Gold Leaf | Goldtone | Lacquer | Pewter | Silvertone
SHIPPING INCENTIVE PROGRAMPlace a $2,500 mirror order and receive free freight.
GOLDTONE, MDF,BEVELED
CHAMPAGNE, MDF,BEVELED
BRONZE, RESIN/WOOD,BEVELED
WEATHERED PEWTER,MDF, NON-BEVELED
ANTI QUED SI LVER, WOOD,NON-BEVELED
PEWTER, METAL, BEVELED
SHOP OUR ENTIRE COLLECTION AT SURYA.COM/ WALL-DECOR/MIR RORS
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ART LJ-4004, LJ-4065, L J-413
Surya offers more than 290 pieces of art, in a wide variety of
styles, sizes (14" x 14" to 40" x 60"), colors and price points— all thoughtfully selected to complement our rugs, pillows andother home accessories. A number of pieces are available as sets
for display either individually or as a wall grouping.
SUGGESTED RETAIL PRICE$79 to $999, depending on style, size and materials.
SPECIAL FEATURES• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Made in America options • Limited editions • Hanging hardware included • Giclées and hand-embellished options • Drop ship
MATERIALSCanvas | Double Mat | Hand-Embelished Canvas | PaperPaper with Mat
FRAME FEATURESMedium Density Fiberboard (MDF) | Wood | Wrapped Foil
STYLES Abstract | Botanical | Coastal | Floral | Geometric
Landscape | Photography
SHIPPING INCENTIVE PROGRAMPlace a $2,500 art order and receive free freight.
PHOTOGRAPHY BOTANICALGEOMETRIC ABSTRACTCOASTAL LANDSCAPE
SHOP OUR ENTIRE COLLECTION AT SURYA.COM/WA LL-DECOR/IN-STOCK-WALL-ART
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SURYA TRAININ G MANUAL | SPRING 2015 1
MADE TO ORDER ARTSurya’s made to order Art Program offers more than one
million congurations, providing the largest selectionof made to order art options in the industry. An intuitiveonline ordering process available at surya.com/madetoorder
makes it easy for customers to create statement-making artthat reects their unique design vision.
Surya’s regularly-updated image library contains 9,000+
thoughtfully curated images—including limited editionsand exclusive works from more than 100 artists. These
images are reproduced on the customer’s choice of vesubstrates using the h ighest quality materials.
SUGGESTED RETAIL PRICE$149 to $999, depending on style, size and materials.
SPECIAL FEATURESCANVAS • Museum-grade canvas • Printed with eco-friendly archival inks • Durable and substantial 1.5" thick stretcher bars • Frames and stretchers handcrafted in the USA
• Arrives ready to hang
PAPER • Museum quality, acid-free paper • Printed with v ibrant, eco-friendly archival inks • Customizable frame and mat options • Frames handcrafted in the USA
ACRYLIC • Optix® DA Digital Acrylic panel • Printed with UV-curable inks • Precision engineered, vibrant colors • Outstanding optimal clarity • Can be mounted with stand-offs or hidden
u-channel hanging method
SHIPPING INCENTIVE PROGRAMPlace a $2,500 art order and receive free freight.
FLORALBOTANICALGEOMETRIC ABSTRACTCOASTALLANDSCAPE
SUBSTRATES
PAPER FRAMED ACRYLIC STANDOFF ACRYL IC
CANVAS GALLERY WRAP CANVAS FLOATER FRAMECANVAS FRAMED
ALUM INUM MOUNTED DIBOND ALUM INUM FLOATER FRAM E
WOOD WOOD FRAMED
SHOP OUR ENTIRE COLLECTION AT SURYA.COM/MADET OORDER /ART
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METAL• Will not fade, chip, peel, ake or rust • Resistant to corrosion and abrasion • Increases depth and color of images • Captures light in a way that enhances the experience of the art • Hand-crafted frames made in the USA
WOOD • Printed directly on quarter-inch framed or thick half-inch
unframed birchwood
• Provides a visible, natural looking grain • Printed with archival, UV-curable inks • Fine Art on birchwood recreates the look of an original • Hand-crafted frames made in the USA
MATERIALS ARCHIVAL INK: Archival ink is designed to resist fading caused
by exposure to light. Whereas dye-based inks absorb intothe substrate, archival ink is pigment-based and sits on top of
the substrate, making the ink more stable. As a result, theink is much less likely to fade or show color shifts, providing
signicantly increased longevity.
UV-CURABLE INK: UV-curable ink cures (dries) almost
immediately and is very durable for both indoor and outdoorapplications. This type of ink can print onto a large variety
of substrates, including wood, glass and acrylic panels.
PAPER: Acid-free paper has been treated to neutralize
acid and has a PH level above 7 (neutral). Typically usedfor museum applications, this type of paper holds ink
and colors well and resists yellowing and disintegration,helping to extend art work life.
CANVAS: Museum-grade canvas is a very durable canvas similar
to that found in museum applications. This type of canvas ismost often made of linen or cotton and features a tight weave,making it ideal for photographic and ne art reproductions.
ACRYLIC: Digital Acrylic Panels (Optix® DA) panels promotestrong ink-to-surface adhesion to provide excellent optical
clarity and vivid colors. Featuring a high gloss nish, acrylicpanels are highly durable and offer a contemporary look
and feel.
METAL: Aluminum is resistant to corrosion and abrasion and
wil l not fade, chip, peel, ake or rust. A brushed satinnish provides deep, vibrant colors with exceptional detail
and resolution. Because the image is infused into the surfacerather than sitting on top of it, the art work takes on a luminescent quality.
WOOD: Birchwood provides a natural nish and pleasing warm
tones for a more. The wood grain is visible in the backgroundof the art work, adding subtle texture and visual interest along
with a vintage look and feel .
FRAMING STYLESGALLERY WRAPPED CANVAS: Gallery wrapping is used to describea style of framing where the canvas print is stretched so that
the sides of the image are wrapped around the frame, giving thepicture a 3-D feel.
TRADITIONAL FRAME: Traditional frames provide a border thatthe art work is set into, resulting in slight overlap of the
frame’s edges over the art work. Traditional frames are available
in a variety of materials, including wood, metal and acrylic.
FRAME WITH MAT: In th is framing style, a frame is accompaniedby a mat—a heavy cardboard-like material that sits within
the frame to give the artwork a nished look and additional visual appeal.
FLOATER FRAME: With oater frames, the art work is mounted with a space between the frame and the canvas wrap so that
the print appears to be oating in the frame.
MOUNTED: Mounting is the technique used to secure art workto a mount or display board, creating a frameless designand a clean, modern look.
FRAME COMPONENTS ACID-FREE MATBOARD: Acid-free matboard has been treatedto neutralize acid compounds and has a PH level above 7(neutral). This type of matboard is typically used in conjunction
with acid-free or archival paper to help preserve art work.
CANVAS STRETCHER BARS: Stretcher bars are pre-cut woodenpieces that interlock to form the framework that a canvasis pulled across (stretched onto). Stretcher bars help to create
an even, warp-free canvas surface.
HOW TO ORDEROrdering customized art from Surya is easy. Simply visitSURYA.COM/MADETOORDER/ART and follow the steps below.
1. SELECT IMAGE: A convenient search option enables imagesin the Surya image library to be ltered according to subject,
artist and color.
2. CHOOSE MATERIAL: Once the image has been selected, choose
the desired substrate: paper, canvas, aluminum, woodor acrylic.
3. SPECIFY STYLE/FR AMING OPTION: Next, select one of the available
framing options: framed, galler y wrapped, oated or mounted
4. SELECT SIZE: Choose the desired size: small, medium, largeor extra large (available for selected pieces).
5. SUBMIT ORDER: Depending on the quantity ordered, art workis ready to ship within as few as ve business days.
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SURYA TRAINING MANUAL | SPRING 2015 1
KSV-190, KSV-191, KSV-192
Surya’s decorative accents collection includes more than 325
eye-catching pieces in a range of styles, shapes and colorsthat complement a variety of decor styles and coordinate withSurya’s rugs and other home accessories.
SUGGESTED RETAIL PRICE$10 to $379, depending on style, size and material.
SPECIAL FEATURES
• Coordinates with other Surya accessories• Top sellers guaranteed to ship within 48 hours • Drop ship
MATERIALSBamboo | Ceramic | Medium Density Fiberboard (MDF) Pressed Paper | Resin
TYPESBowls | Jars | Sculptures | Trays | Vases
DECORATIVE ACCENTS
CERAMIC VASECERAMIC SCULPTURECERAMIC JAR CERAMIC VASE MDF TRAYBAMBOO BOWL
SHOP OUR ENTIRE COLLECTION AT SURYA.COM /ACCENTS
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SURYA TRAINING MANUAL | SPRING 2015 1
POUF-78, POUF-155, POUF-159, POUF-203, POUF-239 POUFSSurya offers more than 360 in-stock poufs in a variety of styles,
sizes and materials—including both solids and prints—all of which complement trending upholstery and paint colors, as wellas Surya’s rugs, pillows and other accessories. Shapes include
round, rectangular and square, and sizes range from 16" x 16" x 16to 45" x 45" x 45".
SUGGESTED RETAIL PRICE$129 to $499, depending on style, size, materials and ller.
SPECIAL FEATURES• Coordinates with other Surya accessories
• Top sellers guaranteed to ship within 48 hours• Designer collections • Made in America/Outdoor safe options • Removable covers for many designs • Drop ship
FABRIC OPTIONS* Acryl ic | Chocho | Cotton | Hide | Jute | Leather | LinenPolyester | PVC | Wool
FILLER OPTIONSCotton-Filled | Poly-Filled Poly-Bead Filled (Indoor/Outdoor Collection)
Recycled Cotton | Wood Frame/No Fill
*See page 39 for material-specic cleaning instructions.
LEATHERHAIR-ON-HIDE JUTELINEN WOOL PVC
QUANTITY SHIPPING SAVINGS
10 30%
16 40%
25 40%
50 45%
SHIPPING INCENTIVE PROGRAM
SHOP OUR ENTIRE COLLECTION AT SURYA.COM/ ACC EN T-FU RNITURE /POUF S
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20 SURYA TRAINING MANUAL | SPRING 2015
BA-009, BA-010, BA-011, BA-012, BA-013, BA-014PILLOWSSurya’s pillow collection includes more than 1,200 in-stock
options in an array of styles, sizes, textures and colors.From simple solids and understated designs to intricate patternsand sophisticated embellishments, all designs are created
to complement popular upholstery and paint colors, along withSurya’s full range of accessory offerings.
SUGGESTED RETAIL PRICE$25 to $295, depending on style, size, materials and ller options.
$ = up to $55 | $$ = up to $85 | $$$ = up to $125 $$$$ = up to $150 | $$$$$ = up to $295
SPECIAL FEATURES• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Pillows sold individually
• Designer collections • Made in America
• Outdoor options • Floor pillows • Hidden zippers and removable covers for most designs
• Choice of poly or down insert
• Drop ship
FABRIC OPTIONS* Acrylic | Chenil le | Cotton | Hide | Jute | Linen | NylonPolyester | Silk | Viscose | Wool
*See page 39 for material-specic cleaning instructions.
LINEN COTTON VELVET WOOLCOTTON/COTTON VELVET POLYESTERCOTTON
QUANTITY SHIPPING SAVINGS
2 50%
4 70%
12 80%
20 80%
50 80%
100 80%
SHIPPING INCENTIVE PROGRAM
SHOP OUR ENTIRE COLLECTION AT SURYA.COM/PILLOWS-THROWS/PILLOWS
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SURYA TRAINING MANUAL | SPRING 2015 21
TIE-1000, TIE-1002, TIE-1004, TIE-1005
Surya offers more than 170 throws in a range of fabrics
and textures, including rich solids, subtle patterns andeye-catching prints, all designed to harmonize with on-trendupholstery and paint colors, as well as with Surya’s diverse
accessory offerings. Sizes available from 40" x 50" to 60" x 67".
SUGGESTED RETAIL PRICE$45 to $299, depending on style, size and materials.
SPECIAL FEATURES• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Designer collections • Drop ship
FABRIC OPTIONS* Acryl ic | Bamboo | Cotton | Mulberry | Polyester | Silk Viscose | Wool
TEXTURES/DETAILSCrocheted | Embellished | Fringe | Knitted Overstiched Edges | Raw Edges | Rufes | Woven
*See page 39 for material-specic cleaning instructions.
QUANTITY SHIPPING SAVINGS
2 50%
10 75%
20 80%
25 85%
50 90%
SHIPPING INCENTIVE PROGRAM
THROWS
ACRYL IC,CROCHETED
COTTON/WOOL,FRINGE DETAIL
COTTON,FRINGE DETAIL
COTTON,FRINGE DETAIL
BAMBOO/COTTON,FRINGE DETAIL
MULBERRY SILK
SHOP OUR ENTIRE COLLECTION AT SURYA.COM/PILLOWS-THROWS/THROWS
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22 SURYA TRAINING MANUAL | SPRING 2015
BEDDING: AIK-9000 PILLOWS: AIK-900 -S, PN-002, UP T-8000-E S LIGHTING: ESLP-00
Surya's bedding collection includes more than 50 designs,
providing a convenient and cost-effective way to refresh thelook of a bedroom while adding a sense of luxury, comfort and style. Duvet covers and pillow shams can be switched out
seasonally to create a new look and may be mixed and matchedfor additional versatility. Featuring a range of distinctive looks,
fabrics, colors and styles, Surya’s bedding collections createdistinctive top-of-bed looks for a variety of lifestyles and budgets.
SUGGESTED RETAIL PRICEDUVET SET: $219 to $1,229, depending on size and style BED SKIRT: $119 to $329
QUILT: $329 to $949
EURO SHAM: $45 to $179
ACCENT PILLOWS: $42 to $94, depending on size and ller RUNNER: $79 to $149
DUVET INSERT: $99 to $499, depending on size and type
SPECIAL FEATURES• Coordinates with other Surya accessories • Designer collections, including designs from
Florence Broadhurst
• Reversible options • Drop ship
SIZES Twin | Full/Queen | King | Cal ifornia King
MATERIALSCotton | Cotton Sateen | Flax | Linen | Silk
DETAILS Appliqué | Braid ing | Crocheted Edges | Dip Dye | EmbroideryFlanged Edges | Hand Stitching | Pleating | Ruching
BEDDING
DUVET SET EURO SHAM STANDARD SHAM QUILT EURO SHAM STANDARD SHAM
SHOP OUR ENTIRE COLLECTION AT SURYA.COM/BEDD ING
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SURYA TRAINING MANUAL | SPRING 2015 23
FAL-1035, FA L-1103, FAL-1089, LG O-2013, SBK-90 09
Surya’s rug collection includes more than 5,000 designs
in a wide range of styles, textures and colors—from simplesolids and bold geometrics to orals and highly detailedclassic designs—all created to complement popular upholstery
and paint colors. Featuring a thoughtful selection of bothhand-crafted and machine-made designs, our rug collections
are also available across multiple price points—enablingcustomers to nd a design that meets their needs, regardless
of lifestyle and budget. In-stock sizes range from 2' x 3' to
12' x 15', and most of our designs are customizable to any sizeor shape.
SUGGESTED RETAIL PRICE$99 to $4,200 for a 5' x 8', depending on style, constructionand materials.
$ = up to $300 | $$ = up to $650 | $$$ = up to $1,300 $$$$ = up to $2,600 | $$$$$ = up to $4,200
SPECIAL FEATURES• Coordinates with other Surya accessories • Top 400 designs guaranteed to ship within 48 hours
• Largest selection of in-stock designs in industry
• Samples available for every design • More than 800 designer options • Custom options • Made in America styles • Drop ship
STYLES Animal | Arts & Crafts | Classic | Coastal | Flatweave Floral & Paisley | Geometric | Hide & Leather Ikat & Suzani Kids | Medallion & Damask | Modern
Natural Fiber | Outdoor | Shag | Solid & Border Southwest | Stripe
CONSTRUCTIONSFlatweave | Hand-crafted | Hand-hooked | Hand-knottedHand-loomed Shag | Hand-loomed Wool | Hand-tufted
Hand-woven | Machine Made
MATERIALS* Animal Fibers | Plant Fibers | Synthetic Fibers Plant/Synthetic Fibers
*See page 37 for material-specic cleaning instructions.
RUGSQUANTITY SHIPPING SAVINGS
5' x 8' 8' x 11'
3 35% 20%
22 70% 70%
28 75% 70%
SHIPPING INCENTIVE PROGRAM
CLASSIC,HAND-KNOTTED
GEOMETRIC,FLATWEAVE
FLORAL,HAND-TUFTED
SHOP OUR ENTIRE COLLECTION AT SURYA.COM /RUGS
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24 SURYA TRAINING MANUAL | SPRING 2015
SAMPLE BLANKET
6" SWATCH
18" SAMPLE
2' x 3' SAMPLE
SAMPLES We understand that the purchase of an area rug is an investment.Surya offers a sample for every rug design, eliminating the
need for our customers to stock inventory while simplifying therug selection process for consumers. Samples enable consumersto clearly view the color, texture and pile height of a specic
rug prior to purchase, helping them to feel more condent intheir rug choice and minimizing the need for returns.
Available samples include:
18" SAMPLE: Approximation of a 5' x 8' rug design.
6" SWATCH: Provides an ideal way to assess rug color and texture.
SAMPLE BLANKET: Includes samples of a rug in multiple colorways;
well-suited for comparing rug colors and evaluating texture.
2' x 3' SAMPLE: Scaled down version of a 5' x 8' rug, providinga convenient way to view the complete rug pattern.
MADE TO ORDER
CRAFT BY SIZE RUG PROGRAM Around 4,000 Surya rugs can be crafted by hand to any size
requirements. Samples are available for all rug designs, makingit easy to view color, pattern and texture for a specic rug prior
to placing a custom order.
The timeframe for production and del ivery of a rug in theCraft by Size program can vary, depending on the construction,
size and complexity of the design. More basic designs canbe delivered in as little as 3 months, while very intricate hand-knotted designs may require up to 8 months. Orders can
be expedited, when needed, to accommodate tight timeframes.
CAE-1012, ELO-4003, FAL-1011, MTZ-2000, UND-2000, UND-2005
CUT AND SEW RUG PROGRAMSurya’s Cut and Sew program offers six stylish rug designs— each available in 8 to 12 colorways—that can be produced inany size or shape to meet the customer’s specic design
needs. Machine-made in the USA and guaranteed to ship
within three weeks, options range from high-pile shags
to low-pile constructions.
DXN-1007 (Rectangle), ELA-1006 (Rectangle), HAW-1007 (Oval), HAW-1010 (Hexagon), LAI-101 (Runner)
MXN-1006 (Circle
HOW TO ORDER1. PICK A COLLECTION2. CHOOSE SIZE AND SHAPE3. CONTACT YOUR SURYA SALES REP FOR A QUOTE AND LEAD TIME4. PLACE ORDER ON SURYA.COM/MADETOORDER (DEPOSIT REQUIRED)
OPTIONAL: Request CAD for approval for Craft by Size program.
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SURYA TRAININ G MANUAL | SPRING 2015 25
RUG PADS
2’ x 3’
2' x 4'
2' x 8'
3' x 5'
4' x 6'
5' x 8'
6' x 9'
Outdoor PadSizes:
ITEM #: LXG15-Year M anufacturer’s Warranty
Premium Cushioning
100% PVC
ITEM #: PAD-OTG10-Year Manufacturer’s Warranty
Great Durability
100% Polymer Coated Polyester
ITEM #: SPG10-Year Manufacturer’s Warranty
Good Cushioning
100% PVC
ITEM #: LKG5-Year Manufacturer’s Warranty
100% PVC
ITEM #: SCG5-Year Manufacturer’s Warranty
100% PVC (Polyvinyl Chloride)
ITEM #: PAD-F20-Year Manufacturer’s Warranty
Premium Cushioning
100% Felt (20 oz)
ITEM #: PAD-S15-Year Manufacturer’s Warranty
100% Felt (8 oz)
Indoor PadSizes:
2' x 3'*
2' x 4'
2' x 8'2'6" x 10'
3' x 5'
3' x 12'
4' x 6'
4' x 10'*
5' x 8'
6' x 9'8' x 10'
8' x 11'
9' x 12'
9' x 13'
10' x 14'
12' x 15'
3' Round4' Round
6' Round
8' Round
9'9" Round
10' Round*
8' Square
9'9" Square*6' x 9' Oval
8' x 10' Oval
Custom Size
RUG PADS
8' x 10'
8' x 11'
9' x 12'
10' x 14'
6' Round
8' Round
9' Round
S T A N D A R D
F E L T E D
I M P R
OV E D
P R O T E C T I O
N
S E C U R E
G R I P
I M P R
OV E D
P R O T E C T I O
N
L O C K
G R I P
B A SIC
P R O T E C T I O
N
P R E M
I U M
F E L T E D
V E R
S A TI L E
P R O T E C T I O
N L U X U R
Y
G R I P
H I G H E
S T
P R O T E C T I O
N S U P P O
R T
G R I P
S T R ONG
P R O T E C T I
O N
O U T D O O R
P A D
G R E A T
D U R A B I L I T
Y
*Size only available in felted.
Rug pads provide a durable, long-lasting foundation. Not onlydo they add comfort and cushion to a rug, but they also protect
oors underneath and help to prevent accidents by holding therug in place. The proper rug pad can:
• Extend the life of the rug by reducing wear and tear betweenthe rug and oor, and enhancing air circulation.
• Minimize rug movement, bunching and sl ippage.
• Add extra comfort underfoot by providing additional
cushioning and support. • Protect all oor types, including both hard surfaces and carpets
Surya now offers seven rug pad types, including an outdoor rugpad. A rug pad can be rolled with a Surya rug prior to shipping
for convenience (additional fee applies).
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26 SURYA TRAINING MANUAL | SPRING 2015
HAND-KNOTTEDMSRP*: $500 to $4,200
MANUFACTURING TIME**: 5 to 9 months
Hand-knotting is the most intricate, labor-intensive rug weavingprocess in use today. A higher number of knots per square
inch typically translates to better quality. A complex patterncan require very dense knotting and takes a long time to
produce. An average weaver can tie about 3,000 knots per day.
DURABILITY: Longest lasting construction. Good ones can last10 to 25 years. Great ones can last 100+ years.
SHEDDING: Sheds less than a typical hand-tufted rug.
HOW TO IDENTIFY: Individual knots are visible on the back
of hand-knotted rugs, making it possible to see the overallpattern and colors used on the rug’s surface. Weaving and
knots will be sl ightly uneven. The fringe of a hand-knottedrug is an extension of the rug’s foundation.
*MSRP is based on a 5' x 8' rug size.
**Manufacturing time on all rug construction types includes: spinning and dyeing wool,weaving, nishing and transportation.
HAND-TUFTEDMSRP*: Premium $500 to $1,200; Standard $300 to $500
MANUFACTURING TIME**: 4 to 6 months
Generally less expensive and easier to construct thanhand-knotted rugs, hand-tufted rugs are made using
a hand-operated tool to punch strands of wool or otherbers into canvas stretched on a frame. After tufting,
the rug is removed from the frame and a backing is applied.Bindings may be attached to the edges of the rug to add
strength and prevent unraveling.
DURABILITY: Lasts 3 to 10 years (5 to 10 years for Premium/ 3 to 6 years for Standard), depending on use.
SHEDDING: Sheds initial ly, subsiding over time. Degree
of shedding depends on wool quality and rug density.Less expensive hand-tufted rugs shed more than higher
end hand-tufted rugs.
HOW TO IDENTIFY: An adhesive is used to attach a canvas material
(backing) to the back of hand-tufted rugs to hold the yarnstogether. Tufted rugs typically have a cut pile surface, although
some designs have both loop and cut pile combined to adda dimensional effect to the pattern.
HAND-KNOTTED WEAVING CUT PILE SURFACE
RUG CONSTRUCTION GUIDE
ATH-507UND-2005
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SURYA TRAINING MANUAL | SPRING 2015 27
HAND-HOOKEDMSRP*: $200 to $800
MANUFACTURING TIME**: 4 to 6 months
Hand-hooked rugs go through the same process as hand-tuftedrugs. Tufted rugs, however, have a cut pile surface, while
hooked rugs feature a looped pile surface. Often, rugs willcombine both techniques.
DURABILITY: Lasts 3 to 10 years, depending on use.
SHEDDING: Sheds less than hand-tufted rugs, subsiding over time.
HOW TO IDENTIFY: Simi lar to hand-tufted rugs, an adhesive is used
to attach a canvas backing to the back of hand-hooked rugsto hold the yarns together. The surface pile of a hand-hooked
rug will appear looped (rounded).
HAND-WOVEN SHAGMSRP*: $200 to $800
MANUFACTURING TIME**: 4 to 6 months
Hand-woven shag rugs are made on hand-operated looms withhundreds of plush, twisted and slightly felted yarns. A team
of weavers uses a long steel rod to shoot the bers across verticalstrings that run the length of the rug. Each ber can be as
long as 6".
DURABILITY: Lasts 2 to 8 years, depending on use.
SHEDDING (WOOL): Moderate shedding for an extended period,subsiding over time.
SHEDDING (POLYESTER): Minimal shedding
HOW TO IDENTIFY: Identiable by a deep pile, giving it a shaggyappearance. May or may not have a canvas backing.
LOOPED PILE SHAG PILE
AROS-SOM-7704
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28 SURYA TRAINING MANUAL | SPRING 2015
HAND-WOVEN FLATWEAVEMSRP*: $200 to $600
MANUFACTURING TIME**: 4 to 6 months
Often referred to as dhurries or k ilims, atweave rugsare woven on a loom, rather than knotted. They are
typically constructed from wool, cotton or synthetic materials.In most cases, the pattern on the front of the rug can be
viewed clearly from both sides, making these rugs reversible.
DURABILITY: Lasts 3 to 10 years, depending on use.
SHEDDING: Moderate shedding, subsiding over time.
REVERSIBLE: Can extend rug life by ipping the rug.
HOW TO IDENTIFY: Because they are woven rather thanknotted, atweave rugs do not have a tufted pile, which givesthem their “at” appearance when compared to other rug
constructions. The design of a atweave rug typically appearsthe same on the front as on the back.
*MSRP is based on a 5' x 8' rug size.
**Manufacturing time on all rug construction types includes: spinning and dyeing wool,
weaving, nishing and transportation.
HAND-LOOMED WOOLMSRP*: $200 to $600
MANUFACTURING TIME**: 4 to 5 months
Hand-loomed wool rugs are constructed on hand-operatedlooms by a team of weavers who use a long steel rod to shoot bers across vertical strings that run the lengths of the rug. In this construction, rugs can be a ll cut pile, cut-and-loop pile or all loop pile. In some cases, the rug may be hand-carvedto accentuate texture and design.
DURABILITY: Lasts 2 to 8 years, depending on use.
SHEDDING: Moderate shedding, subsiding over time. Degree
of shedding depends on wool quality and rug density. Lessexpensive hand-loomed rugs will shed more than higher end
hand-loomed rugs.
HOW TO IDENTIFY: Low to medium pile. May or may not havea canvas backing.
FLATWEAVE CONSTRUCTION CUT-AND-LOOP PILE
LMA-8001 M-540
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SURYA TRAINING MANUAL | SPRING 2015 29
MACHINE-MADEMSRP*: $100 to $500
MANUFACTURING TIME**: 3 to 5 months
Machine-made rugs are produced by large machines thathave hundreds of spindles of ber that are mechanically woven
into a thin mesh backing. The machine runs continuously tooptimize efciency. A computer dictates the pattern, min imizing
the chance for error.
DURABILITY: Lasts 2 to 6 years, depending on use.
SHEDDING: Machine-made polyester rugs will not shed. Sincemost rugs of this type are made from synthetic bers, the
pile will crush with heavy trafc.
HOW TO IDENTIFY: As with hand-knotted rugs, the rug patternand colors are visible on the back of these rugs. However,
a coarse latex backing is used to secure the bers in place. Theback of a machine-made rug will look very un iform and even(in contrast to the back of a hand-knotted rug, which will have
slightly uneven knots).
INDOOR/OUTDOORMSRP*: $100 to $400
MANUFACTURING TIME**: 3 to 5 months
Indoor/outdoor rugs are made solely of synthetic bers— including olen, polyester, polypropylene and PVC (polyvinyl
chloride)—that have been infused with UV inhibitors tominimize fading. These rugs are mold- and mi ldew-resistant
and can withstand up to 500 hours of direct sunlight.
DURABILITY: Lasts 1 to 5 years for outdoor use and 2 to 8 yearsfor indoor use. Leaving the rug in direct sunl ight or standing water will signicantly limit its life.
SHEDDING: None.
HOW TO IDENTIFY: Indoor/outdoor rugs can be hand-hookedor machine-made and typically have a latex, rubber or
vinyl backing, which enables them to withstand the elements.
MIR-7001 RAI-113
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30 SURYA TRAINING MANUAL | SPRING 2015
HSM-405
NATURAL FIBERMSRP*: $100 to $400
MANUFACTURING TIME**: 4 to 5 months
Whi le not a true construction, natural (plant-based) ber
rugs possess their own unique characteristics. They areconstructed of tightly woven bers such as bamboo, cotton,jute, linen, seagrass and sisal to create a casual and relaxed
look and feel. The bers are often bleached or dyed to increasedesign options and aesthetic appeal. It is important to keep
in mind that, as with other rugs, placing natural ber rugs indirect sunlight several hours a day can result in the fading of
dyed materials and gradual darkening of undyed bers. Naturalbers can be blended with other bers to create a multitudeof design options.
DURABILITY: Lasts 2 to 6 years, depending on use.
SHEDDING: Very minimal.
ADDIT IONAL CHARACTERISTICS: Static resistant, naturally insulating,eco-friendly/biodegradable.
HOW TO IDENTIFY: See “Rug Fiber Comparison” chart on page 32.
*MSRP is based on a 5' x 8' rug size.
**Manufacturing time on all rug construction types includes: spinning and dyeing wool,
weaving, nishing and transportation.
HAIR-ON-HIDEMSRP*: $700 to $2,000
MANUFACTURING TIME**: 3 to 6 months
Hair-on-Hide rugs are hand-crafted of natural hides to create
a myriad of designs. They may be dyed in a number ofcolors, or the natural coloration may be used. Due to the innatedifferences among hides, subtle variations in dye lot, color
and pattern can be expected. Brands and other markings addcharacter to hide rugs—mak ing each a one-of-a-kind piece
to create a truly authentic look.
DURABILITY: Lasts 5 to 10 years, depending on use.
SHEDDING: Very minimal.
HOW TO IDENTIFY: These rugs typically have a felted backing.
CBA-130
LEARN MORE AT SURYA.COM/VIDEOS—CHOOSE THE SURYA RUGCONSTRUCTION PLAYLIST
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SURYA TRAINING MANUAL | SPRING 2015 31
RUG CONSTRUCTION COMPARISON CHART
PRICE
TIME TOCONSTRUCT
DURABILITY
SHEDDING
Premium Standard H A N D - T U F T E D
PRICE
TIME TOCONSTRUCT
DURABILITY
SHEDDING M A C H I N E - M A D E
PRICETIME TOCONSTRUCT
DURABILITY
SHEDDING H A N D - H O O K E D
PRICETIME TOCONSTRUCT
DURABILITY
SHEDDING I N D O O R / O U T D O O R
PRICE
TIME TOCONSTRUCT
DURABILITY
SHEDDING (POLY)
SHEDDING (WOOL) H A
N D - L O O M E D S H A G
PRICE
TIME TOCONSTRUCT
DURABILITY
SHEDDING N A
T U R A L F I B E R
H A N D - K N O T T E D
LOW MEDIUM HIGH
1 2 3 4 5
PRICE
TIME TOCONSTRUCT
DURABILITY
SHEDDING
LOW MEDIUM HIGH
1 2 3 4 5
PRICE
TIME TOCONSTRUCT
DURABILITY
SHEDDING H A N D - L O O M E D W O O L
PRICE
TIME TOCONSTRUCT
DURABILITY
SHEDDING H A N D - W O V E N
F L A T W E A V E
PRICE
TIME TOCONSTRUCT
DURABILITY
SHEDDING H A I R -
O N - H I D E
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32 SURYA TRAINING MANUAL | SPRING 2015
RUG FIBER COMPARISON CHARTRUG MATERIALS AND COLOR
FIBER TEXTURE/APPEARANCE DURABILITYMOISTURERESISTANT
STAINRESISTANT
MINIMALSHEDDING
SUSTAINABLE/BIO-DEGRADABLE
PLANT FIBERS
Cotton Soft and smooth Moderate
Jute Rough, natural variation in color Moderate
Linen Coarse, but softens over time High
Seagrass Soft and reed-like High
Sisal Coarse High
PLANT/SYNTHETIC FIBERS
Bamboo Silk Soft, smooth, silky sheen Low
Viscose(also referred to as “art silk”)
Soft, smooth, silky sheen Low
ANIMAL FIBERS
Hair-on-Hide Natural animal hair in tact Moderate
Leather Smooth, flat surface High
New Zealand WoolSofter than normal wool; can have a lustroussheen with certain washes; very resilient
High
Semi-Worsted Wool
Softer than normal wool; can have a lustrous
sheen with certain washes; very resilient High
Silk Soft, smooth, brilliant sheen Moderate
Wool Mildly coarse; very resilient High
SYNTHETIC FIBERS
Nylon Smooth, shiny High
Olefin Smooth, shiny High
PET Yarn(Polyethylene Terephthalate)
Smooth, Shiny High
Poly Acrylic Smooth, shiny High
Polyester Smooth, shiny High
Polypropylene Slightly less smooth than most synthetic fibers High
PVC(Polyvinyl Chloride)
Smooth High
TRO-102
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SURYA TRAINING MANUAL | SPRING 2015 33
ABOUT RUG COLOR While the Surya catalog and website provide an excellent guidefor evaluating a rug’s design and general appearance, samples
provide the best way to accurately evaluate color. Followingare some things to keep in mind when evaluating rug color:
Some bers are more reective than others and, depending onthe lighting in the room in which the rug will be placed,
the rug may appear lighter or darker than it does in product
photography. For example, a viscose rug will have more sheenand light-reective properties than a natural ber rug, andcolor may vary slightly when the rug is placed indifferent environments.
A rug’s colors can also vary depending on the angle at which
the rug is being viewed. For instance, when looking at one end of the rug, you will see the at surface of the bers reectinglight. From the opposite side, you will see the trimmed end of
the bers, which reect light in a very different way.
It is important also to convey to consumers that handmade
rugs are made by artisans and are one-of-a-kind pieces. As
such, they may have subtle color variations due to the inherentcharacteristics of natural bers and dyes. If a customer is looking
for an exact color match, machine-made rugs are typically moreuniform from rug to rug.
Surya uses the Pantone® TPX color guide when assigning
colors to its products. Pantone® TPX colors provide a
standard “language” that is understood by designers aroundthe world, helping to ensure consistency and accuracy when referring to color.
VIEW FROM LEFT: colors appear lighter due to reflection o f light on viscose fibersUND-2005
VIEW FROM R IGHT: color appears dar ker since light source is originating from other side o f rug
UND-2005
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TIPS TO ENSURE PROPER SIZE SELECTIONOne of the most common reasons that rugs are returned is
improper size selection. Choosing the correct rug size is essentialto lling a space properly and making the rug look the best
it can within a par ticular l iving area. It is important to note thatappropriate rug size should be determined based on furnitureconguration and not on room size alone.
LIVING ROOM #1Place the rug in front of the sofa. We recommend a rug that isat least 5' x 8', or approximately the length of the sofa. If possible,
leave a few inches of exposed oor between the rug and sofa toaccent the furniture. When the rug is under a coffee table, make
sure the rug is large enough to rest under all four legs of the table
5' x 8'
LIVING ROOM #2 Tuck the rug under the front legs of the sofa. The back legs
of the sofa can be situated on or off of the rug, dependingon personal preference. We suggest a rug that is 8' x 10' or larger.
The rule of thumb is to leave 18" to 24" between the wall andrug, creating a border of exposed oor that frames the furniturearrangement—equal on all four sides, if possible.
8' x 10'
LIVING ROOM #3Select a room-sized rug that allows the furniture to “oat” in
the center. We recommend a rug that is 10' x 13' or larger. Leave12" to 18" of exposed oor to create a border around the rug—
equal on all four sides, if possible.
10' x 13'
FAL-1039
SELECTING PROPER RUG SIZE CAN-202
FAL-1039
FAL-103
FAL-103
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SURYA TRAINING MANUAL | SPRING 2015 35
DINING ROOMSelect a room-sized rug that allows enough space for all chair legsto remain on the rug when the chairs are comfortably pulled away
from the table. We recommend a rug that is 8' x 10' or larger.
BEDROOMPlace a large rug under two legs of the bed, making sure the oor
is visible all around the bed. The rug should extend at least 24"in length and width from the edges of the bed.
8' ROUND
8' x 10'
8' x 10' 8' ROUND
FAL-1037
FAL-103
FAL-103
FAL-1036
5' x 8'
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36 SURYA TRAINING MANUAL | SPRING 2015
LAYERED RUGSLayer rugs or runners in a complementary pattern or color familyin a living area or around a bed to create interesting texture and
a unique look. A large sisal, jute or seagrass rug that ts the entireliving area works well as a base upon which to layer other rugs.
RUG SHAPES AND SIZESFeaturing more than 5,500 distinct options, our area rugs areavailable in a wide array of shapes and sizes—including custom
sizes—designed to complement both indoor and outdoorliving spaces.
SHAPES SIZES BEST FOR
RECTANGLE
3' x 5' to 4' x 6'
5' x 8' to 6' x 9'
7.5' x 9.5'
8' x 10' to 9' x 12'
10' x 13' to 12' x 15'
Living Room
Bedroom
Entryway
Home Office
Sink/Stove/Laundry
RUNNER6' x 8'
3' x 12'
Bedroom
Hallway
SQUARE
4' x 4'
6' x 6'
8' x 8'
10' x 10'
Living Room
Dining Room
ROUND
4'
6'
8'
10'
Dining Room
Entryway
OVAL6' x 9'
8' x 10'
Living Room
Dining Room
OCTAGON4'
6'
8'
Dining Room
Entryway
HEARTH 2' x 4' Entryway
KIDNEY3' x 5'
4' x 6'Living Room
RUGS: CPP-5001, JS-2 PILLOWS: GN-003, WO-006 THROW: TMT-8300 ACCENT FURNITURE: TPPF-004
LIGHTING: LMP-1025
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SURYA TRAINING MANUAL | SPRING 2015 37
COMMON RUG CHARACTERISTICS All of Surya’s rugs are handmade by skil led art isans, or in a
specialty manufacturing facility, and are inspected to ensurethat they meet quality standards prior to shipment.
We stand behind our products 100 percent and wil l alwaysaccept the return of defective merchandise. However, to avoid
unnecessary returns, there are common issues inherent inarea rugs that need to be explained to consumers when they are
purchasing a rug. The issues below are not considered defectsand, therefore, are not valid reasons for returning a product.
COLORNo two handmade rugs are the same, which is part of their
intrinsic appeal. Slight color variations are common forhandmade rugs, as dye lots may change over a period of time.
For the same reason, a rug’s color can vary slightly fromthe color of the sample since the sample was created at an
earlier time. See page 33— About Rug Color —for additionalrug color considerations.
SHEDDING All wool rugs will shed. Shedding will subside over time,depending on trafc and wear. It typically takes 20 to 25 vacuums, at a minimum, to curtai l shedding. Some rugs will
shed for the lifetime of the rug. Hand-knotted rugs wil lshed less than hand-tufted rugs, and higher end hand-tufted
rugs wi ll shed less than lower end hand-tufted rugs.
SPROUTSLoose bers that extend from the top of the rug, or “sprouts,”
are a normal part of the break-in process of handmaderugs. To remove sprouts, use a small pair of scissors to snip
them off even with the rug pile. Do not pull out bers, as
this can cause the rug backing to deteriorate and cause gapsin the rug.
CREASESIf a rug has been rolled or folded for shipping, it may havecreases. Creases should disappear within a week or two when
the rug is laid out at. Reverse rolling the rug overnight
with the pile to the outside wi ll help to expedite crease removal.
ODORRugs recently removed from a bag may have an odor. Odors arecaused by dyes, yarns and shipping for long distances in sealed
wrap. Most odors dissipate within a week once the rug is removedfrom the shipping wrap.
FADING
If exposed to direct sunl ight, rug colors typically fade over time,even if they are fade-resistant. On sunny days, it is recommendedto use window shades or curtains to reduce sun exposure. Rugs
in areas exposed to sunlight should be rotated at least every sixmonths to minimize fading.
WEAR As a general rule, rugs of all materials and constructions shouldbe rotated at least every six months to evenly distribute wearand extend the life of the rug.
CARE AND MAINTENANCE OF A RUG
Rugs are one of the easiest ways to freshen the look, color andstyle of a living space. Like any investment, a rug must be
cared for properly if it is to last. Following are tips for extendingrug life.
HOW TO VACUUM A RUGCanister vacuums without beater bars are the optimal type
of vacuum to use on rugs. Brooms and manual sweepersare also a gentle and effective way to clean rugs. Powerful
bagless vacuums are not recommended, as they use highsuction, which can pull out threads from the back of a rug
and create “sprouts.”
• Use the hand-held attachment to vacuum a rug,
whenever possible.
• If a hand-held attachment is not available, make sure to
turn off the vacuum’s beater bar, as it can pull bersfrom the face of the rug and cause the rug to fuzz. If the
beater bar cannot be turned off, set it on the highestposition possible before vacuuming.
CARING FOR OUR PRODUCTSMYK-5015
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38 SURYA TRAINING MANUAL | SPRING 2015
• If the rug has serged (nished) edges, refrain from continuouslyrunning the vacuum over the edges, as this will loosen bers
around the edges and cause them to deteriorate.
• Avoid running the vacuum over the fringes at the ends of the
rug, as fraying may occur. Use the hand-held attachment toclean the fringes.
• If a rug is reversible, make sure to vacuum both sides. This willremove grit and grime that can prematurely wear out the rug.
HOW TO CLEAN A RUG• Clean spills immediately. Once a stain is set, it becomes much
more difcult to clean. Surya’s Rug & Fabric Stain Removercan help to eliminate many stubborn stains.
• Never rub a spill, as this forces the spill deeper into the rug.Instead, blot the stain with a clean white cloth.
• For wool rugs, use lukewarm water to remove any residualstain, as wool is more prone to bleeding and staining
than synthetic bers.
• Always use clean water to remove any remaining cleaner and
dry towels to absorb any residual moisture.
PROFESSIONAL CLEANING FOR A HANDMADE RUG• Always use a professional, and reputable, area rug cleaning
expert. Cleaning a handmade rug requires a process differentthan cleaning wall-to-wall carpet.
• Inspect the rug with the rug cleaning expert prior tocleaning. Get a signed receipt and guarantee of work before
the work is performed.
CLEANING GUIDELINES FOR RUGS
WOOL* AND SYNTHETIC FIBER RUGS
• With a dry cotton towel or white paper towel, blot the stainas much as possible.
• Scrape off any food or debris with a dull instrument.
• Mix a very small amount of dish soap with a cup of cold water.
With a clean sponge and soap mix (avoid using excessive water), gently remove the remainder of the sta in and then blotthe area with a dry towel.
*Avoid excessive heat or agitation, as wool rugs are more prone tobleeding and staining than synthetic rugs. We recommend using
a professional rug cleaner on an annual basis.
INDOOR/OUTDOOR RUGS• With a dry cotton towel or white paper towel, blot the stain
as much as possible.
• Scrape off any food or debris with a dull instrument.
• Mix a very small amount of dish soap with a cup of cold water. With a clean sponge and soap mix, remove the remainder of the
stain. Al low the area to dry.
• For all-over cleaning, spray the rug with a mixture of soap
and water and rinse with a garden hose. Dry in sunlight.
NATURAL FIBER RUGS• Natural ber rugs ( Jute, Seagrass, Sisal) inherently have loose
bers and knots. Regularly vacuum rug on low power setting,
making sure to vacuum from different angles.
• Loose threads on the face of the rug should be trimmed with
household scissors. To avoid unraveling or damaging the rug,threads on the rug’s face should never be pulled.
• Spills should be blotted gently with a clean, undyed cloth to
absorb as much of the spill as possible and prevent spreading. Work from the outer edges of the spill towards the center.
If applying cleaning solvents, test on a small area rst. For stubborn stains, use a professional cleaning service that
specializes in wool rugs. Do not dry clean the rug, as strongcleaning chemicals may damage or fade the rug.
SHAG RUGS• Spray extraction (along with use of a wool-approved product
for wool rugs) can be used to clean shag rugs.
• Shedding is normal for wool shag rugs and decreases over time.Do not pull out yarns, as this may result in damage to the rug
• Canister vacuums without a beater bar are most effective incleaning shag rugs. Vacuums with beater bars and/or brushes,
or those set too low, may damage the face of the rug.
HAIR-ON-HIDE• To clean a hair-on-hide rug, simply shake out the hide, use
a manual sweeper, or vacuum it using a hand-held attachment.
If a hand-held attachment is not available, turn off the vacuum’s beater bar or, if that is not possible, set the beater
bar on the highest position.
• While a hide's natural oils help to resist staining, spills
should always be wiped up as soon as possible by lightlyblotting the area of the spill. If a stain should occur,
use mild soap, lukewarm water and a soft brush to verygently rub in the same direction as the grain of the hair.
• Professional cleaning on an annual basis is recommended.
RUG STORAGEProper rug storage is crucial to prolonging the life and beautyof a rug. The ideal storage location is a room that is cool and dry
and where blinds or curtains block natural light. Rugs shouldnever be stored in attics and basements, as these areas typically
lack climate control, and temperature and humidity can varysignicantly. In addition, rugs should not be stored directly on
the oor since carpet beetles in particular are attracted to thearea between the oor and the back of a rug.
• Storage areas should be cleaned periodically to remove dustand discourage insects.
• A rug should always be rolled with the pile facing in.
• Heavy objects should never be placed on top of a rolled rug,
as this can crease the rug and damage the backing.
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SURYA TRAINING MANUAL | SPRING 2015 39
CLEANING GUIDELINES FOR PILLOWS, POUFS AND THROWSMany of Surya’s pillows and poufs include removable covers forconvenient cleaning. Following are tips for extending the life and
beauty of Surya pillows, poufs and throws.
ACRYLIC: Spot clean with a mixture of dish soap and cold water,
or machine wash on gentle cycle in warm to cool water withlike-colored items; line dry or tumble dry on low setting.
CHENILLE: Spot clean or dry clean only.
COTTON: Spot clean, or machine wash on gentle cycle in cold water with l ike-colored items; line dry only.
FLAX: Spot clean, or machine wash on gentle cycle in cold water with l ike-colored items; line dry only.
HIDE: Spot clean only.
JUTE: Spot clean or dry clean only.
LINEN: Spot clean or dry clean only.
MICROFIBER: Spot clean, or machine wash on gentle cycle in warm
to cool water with like-colored items; line dry or tumble dry onlow setting.
NYLON: Spot clean, or machine wash on gentle cycle in warmto cool water with like-colored items; line dry or tumble dry
on low setting.
POLYESTER: Spot clean, or machine wash on gentle cycle in warm to cool water with like-colored items; line dry or tumbledry on low setting.
PVC (POLYVINYL CHLORIDE): Spot clean only.
SILK: Spot clean or dry clean only.
VISCOSE: Spot clean or dry clean only.
WOOL: Spot clean or dry clean only.
NOTE: Never machine wash a sequined, embellished, beaded or embroidered pillow
or pouf cover. Always spot clean or dry clean.
STAIN REMOVER SOLUTIONS
FOOD & BEVERAGE STAIN REMOVERFOR USE ON: beverages, chocolate, coffee, food, grass, mildew,
milk, protein, tea, wine and more
INK, GREASE & OIL STAIN REMOVERFOR USE ON: blood, cosmetics, crayon, grease, ink, iodine, lipstick,
red drinks, shoe polish, sun block and more
SPOT CLEANING• All spills should be attended to immediately. Once a stain is
set, it becomes more difcult to clean.
• Never rub a spill, as this forces the spill deeper into the fabric/
material. Instead, blot with a clean white cloth.
• On wool items, use lukewarm water, Surya Rug & Fabric Stain
Remover or a wool-approved cleaning liquid to remove anyresidual stain.
• On synthetic fabrics, use Surya’s Rug & Fabric Stain Removerto remove grease and stubborn stains.
• On natural ber, use lukewarm water to remove anyresidual stain.
• Always use clean water to remove any remaining cleanerand dry towels to absorb any residual moisture.
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DETAILS ANTIQUE WASH: Heavy washing creates a faded/worn lookreminiscent of vintage rugs.
BRAIDED TEXTURE: The surface of the rug has a plaited lookand texture.
CARVED: A technique where the surface of the rug is verycarefully cut into to add depth and dimension. This is typically
done with scissors or electric sheers.
CHENILLE ACCENTS: A corded yarn with a pile that can be madefrom a number of bers. When chenille yarn is used as an
|accent in a rug, the resulting texture is slightly fuzzy and softto the touch.
FABRIC BORDER: The rug’s border is made from fabric that is wrapped around the edges of the rug and tucked under for
a nished look.
FRINGE/TASSEL DETAIL: Fringe refers to the loose warp threads that
extend beyond the end of the rug. Tassels are loose thread detailsthat typically are added to the corners of the rug.
HAND STITCHING: Thread or yarn is stitched by hand to the surfaceof a rug for added detail.
HARD TWIST ACCENTS: Areas of the design use hard twist yarn,
which is twisted more tightly than usual to create a more texturaleffect on the nal rug surface.
HARD TWIST TEXTURE: Refers to use throughout the rug of a yarnthat has been twisted more tightly than usual to create a more
textural/rough effect on the nal rug surface.
LOOP ACCENTS: A hand-hooked technique is used in some areas
of the design to add texture to the rug.
LOOP TEXTURE: The pile of the rug is comprised of small loopsof yarn to add an interesting surface texture.
LUSTROUS SHEEN: A rug is said to have a lustrous sheen when thecontent/construction reects light to create a visible shine on
the surface of the rug.
OVERDYED: In overdyeing, a rug is taken off of the loom (after
tufting, weaving or knotting has been completed) and theentire rug is then dyed with a solid color, allowing some of the
original pattern to show through.
OVERTUFTED: A design is tufted onto a hand-loomed or machine-
made rug base to create interesting surface texture.
PRINTED: A design is printed (usually by screen) onto the surfaceof a rug.
RECYCLED MATERIALS: Some or all bers in the rug are madefrom recycled materials, such as chocho, sari silk, denim,
leather scraps, PET (polyethylene terephthalate) or PVC(polyvinyl chloride).
REVERSIBLE: Reversible rugs can be used with either side ofthe rug facing up since both sides of the rug are nished and
functional. These rugs typically have no pile.
RIBBON SHAG: Loose pile composed primarily of at, ribbon
shaped yarns.
SHAPED EDGES: The edges of the rug are not standard, straight
edges, but instead are irregularly shaped, often to accentuatethe design of the rug.
SHOE LACE SHAG: Loose pile composed primarily of cylindrical
yarns that resemble shoelaces.
SILK ACCENTS: Motifs in the rug design are highlighted with
the use of luxurious, luminous silk yarn.
SUPER SOFT: Indicates a product with signicant softness to the
touch—ideal for rooms where people sit on the oor or kidsplay on the oor. Super soft typically applies to microber rugs.
TUFTED ACCENTS: Some areas of the rug feature cut pile (in
contrast to a loop texture, for example) to add tactile interestto the rug surface.
UNDYED: A ber that has not been bleached or dyed and retainsthe neutral tones and natural variations of the raw material.
Any natural ber can be used in an undyed state. Undyed berscome in many shades, from neutrals to black.
VISCOSE ACCENTS : Motifs in the rug design are highlighted with the use of a shimmery viscose yarn.
PILLOW, POUF, BEDDING AND THROWRELATED TERMS
APPLIQUÉD: A needlework technique where a pattern or designis created via the attachment of smaller pieces of fabric toa base fabric.
BEADED: Beadwork is the art of stringing beads with a sewingneedle and thread and then attaching them to a cloth or
fabric base.
CORDING: A form of piping or trim consisting of a strip of fabric
folded over a cord-like shape and inserted into the seam todene edges. Cording may be made from either self-fabric (same
fabric as the pillow, pouf, etc.) or contrasting material.
CROCHETED: A process of creating fabric from yarn, thread
or other material strands by using a crochet hook to drawyarn through knotted loops.
EMBELLISHED: Embellishments are any additions to a piece of
fabric that add design interest to the piece. Examples includeembroidery, appliqué, lace, trim, fringe, beads, buttons, zippers,grommets, sequins, etc.
EMBROIDERED: Embroidery is the craft of decorating fabric with
a needle and thread. Embroidery can be done either by machineor by hand.
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FELTED: Felt is a textile or fabric that is produced by matting,condensing and pressing bers together. Felt can be made
of natural or synthetic bers.
FLANGED EDGES: A form of trim consisting of a strip of folded
fabric inserted into the seam to dene the edges.
FLOCKING: Small ber particles (ock) are applied to a base fabric
that has been coated with an adhesive to create a velvety orbrush-like surface.
FRINGE: A form of ornamental trim that originates in the ends
of the warp, projecting beyond the woven fabric. May beconstructed separately and then sewn onto the nished product.
HAND-KNOTTED: Applying the same technique used to createhand-knotted rugs, weavers tie individual knots of horizontal
weft threads on a vertical warp to create the design, whichis then used to cover a pillow or pouf (see Rug Constructions — page 26).
JACQUARD: A fabric in which the design is incorporated into
the weave instead of being printed or dyed.
KNITTED: Knitting is a method by which thread or yarn is used tocreate a cloth. Knitted fabrics consist of a number of consecutiverows of loops called stitches.
KNIFE-EDGED: A clean, sewn nish on the seams of a pillow orpouf to create crisp lines.
OVERSTITCHING: A stitch made with a sewing machine, for binding
or nishing a raw edge or hem.
PATCHWORK : Also known as pieced work, patchwork is a form
of needlework that involves sewing together pieces of fabric tocreate a larger design.
PLEATED: A type of fold formed by doubling fabric upon itselfand then securing it in place.
PIPING: A form of trim consisting of a strip of fabric folded over
a cord-like shape and inserted into the seam to dene edges.It may be made from either self-fabric (same fabric as the pillow,pouf, etc.) or contrasting material.
POM POMS: A decorative embellishment most commonly used
to nish the edges of a pillow.
DIGITALLY PRINTED: Digital textile printing is an inkjet-based
method of printing colorants onto fabric.
SCREEN PRINTED: A printing technique that uses a woven meshmaterial to support an ink-blocking stencil that is then usedto create a pattern or design.
RAW EDGES: A form of trim consisting of a strip of fabric with
unnished edges inserted into the seam.
RUFFLES: A rufe (or frill) is a strip of fabric, ribbon or lace
tightly gathered or pleated on one edge as a form of trim.
SCALLOPED EDGES: Scalloped edges are a form of trim with aseries of curved projections.
SEQUINED: Sequins are disk-shaped beads used to embellisha surface by attaching them to a cloth with a needle and thread.
SHAG: A product with a deep or high pile, giving it a shaggy,hair-like appearance.
SMOCKED: Smocking is an embroidery technique used to gather
fabric so that it can stretch.
SUEDE: A fabric with a napped or brushed nish.
TASSELS: A group of loose threads or cords bound at one end
and hanging free at the other end. Often added to the cornersor edges of a textile as an ornamental detail.
VELVET: A type of fabric in which the cut threads are evenlydistributed to create a short dense pile and “soft to the
touch” feel.
WOVEN: Woven fabric is a textile formed by weaving. It is
produced on a loom, and made of many threads woven on
a warp (the tightly stretched lengthwise core of a fabric)and weft (thread woven between the warp threads to create various patterns).
MATERIALS ART SILK : A synthetic ber manufactured to resemble
silk in look and feel.
BAMBOO SILK : A natural ber processed to resemble
silk in look and feel (similar to art silk).
CHENILLE: A corded yarn with a pile that is spun in a specic
way to create a “caterpil lar” texture.
COTTON: A cellulose ber that grows on cotton plants inprotective capsules called "bolls." Cotton bers are soft
and relatively easy to care for.
HAIR-ON-HIDE : An animal pelt with the natural hair intact.
Hair-on-hide products typically are made with cowhides.
JUTE: A strong and durable natural plant ber. Dyed jute yarnretains the color variation of its natural state.
LEATHER: A material resulting from an animal hide thathas undergone a tanning process.
LINEN: A material made from the bast bers of a ax plant. Linenis durable and strong, and the bers will not stretch and are
lint-free. Slubs, or small knots, are characteristic of linen yarn.
METALLIC THREAD: A metal (often aluminum) ber in thread-likeform that is spun with yarn to yield a reective, metallic look.
MICROFIBER: A synthetic ber spun to an ultra-ne thread thatis then spun into yarn of varying weights. Polyester, nylon and
polypropylene are typically used to make microber. Microberproducts are very soft to the touch.
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NYLON: A polymide-based synthetic ber that is abrasion-resistant, stain-resistant and easy to clean.
OLEFIN: A synthetic ber made from a polyolen. Olenis strong, resistant to stains and mildew, and exhibits
excellent colorfastness.
PAPER: Paper or newspaper is sometimes recycled for use in
rugs and other accessories.
PET YARN: PET stands for polyethylene terephthalate, a commonber in the polyester family. PET Yarn is often made from
recycled plastics, making most PET products outdoor safe.
POLY ACRYLIC: A lightweight synthetic ber made from an
acrylic polymer.
POLYESTER: A polymer ber that is resilient, quick-drying and
stain-resistant/easy to care for.
POLYPROPYLENE: A lightweight ber that is extruded. Oftenused in outdoor safe rugs and accessories.
PVC: PVC stands for polyvinyl chloride, a plastic ber that is
sometimes made from recycled plastics. Most PVC productsare outdoor safe.
RECYCLED SILK : Silk textiles are recycled and used to create
eco-friendly rugs and other accessories.
RUBBER: A polymer ber noted for its elasticity.
SEAGRASS: A durable natural plant ber that is typically
harvested from coastal areas.
SILK : A protein ber produced by silk worms. The silkwormsmake cocoons that are carefully unwound to gather nebers that can be spun into thread/yarn. Silk ber is strong,
soft and lustrous.
SISAL: The stiff ber from a sisal plant and the strongestand hardest-wearing natural plant ber used in makingrugs and other accessories.
SUNBRELLA ® ACRYLIC: A solution-dyed acrylic fabric used in
the construction of outdoor pillows and poufs that hasbeen treated to be very resistant to ultraviolet rays and color
degradation. Can withstand up to 1,500 hours in the sun without fading.
VISCOSE: A semi-synthetic ber with a shiny appearance made
from regenerated wood cellulose. Products containing viscose should only be used in dry areas.
WOOL: Made from a sheep’s eece that has been sheared from
the sheep and then scoured to clean the ber. Wool is a very durable and resi lient natural ber.
WOOL (FELTED): Wool bers are agitated and/or boiled so thatthe bers bond together and become compacted.
WOOL (NEW ZEALAND): A longer staple wool that lends a softer,more lustrous texture than other wool types.
WOOL (SEMI-WORSTED NEW ZEALAND): Shorter bers combed outof the wool so that the longer, more durable and lustrous bers
can be used for ner quality rugs and accessories. Semi-worsted wool is typica lly more heavily twisted than other wool types.
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44 SURYA TRAINING MANUAL | SPRING 2015
VIRTUAL SHOWROOMS An interact ive, 360 degree virtual
tour of our Atlanta, Dallas,High Point and Las Vegas Marketshowrooms enables designersand retailers to conveniently access
and browse Surya’s product offeringsacross all categories via any web-
enabled computer or mobile device.
SURYA.COM/SHOWROOMS
SALES TOOLSWEBSITE | SURYA.COM• Review complete product
assortment • Place orders • Check order status • Track shipments • Check inventory 24/7 and get
ETA for out-of-stock items— To check inventory online, go to
surya.com and place Item # inSearch Bar (no log-in required)
BI-ANNUAL CATALOG• Organized by style • Trends editorial • Designers
• Top sellers • Accessories • Outdoor section
SOCIAL MEDIA Social media presence helps you
connect to the Surya brand and toyour customers through fresh,relevant and engaging content aroundproducts, styles and trends. Surya
has been awarded an ICON Honors Award for Technology Innovations
for its social media strategy andpresence along with a Best of Houzz
for Design designation. Look forSuryaSocial on the social media sites
to the left.
PINTEREST:9,700+ FOLLOWERS
INSTAGRAM:7,500+ FOLLOWERS
TWITTER:3,000+ FOLLOWERS
YOUTUBE70+ VIDEOS
HOUZZ:2,300+ PHOTOS
FACEBOOK:115,000+ LIKES
TRAINING VIDEOS The following videos are availableunder “Videos” in the “QuickLinks” of our website footer section
on surya.com:
• The Hands and Hearts of Surya • Rug Basics series
• Surya Trends Spotter series • Surya Design Talks • And more...
MOBILE APPLICATIONSSurya’s free iPad®/iPhone® app provides 24/7 access tothe Surya catalog and includes
enhanced features, making it
easy to zoom in for productdetails and to check inventory.
COS-907
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ORGANIZED BY STYLE We lay out our catalog different ly than our competitors. We
feel that a customer rst shops for a particular style or textureand then a price point within that style that ts their budget.
For this reason, we group together similarly styled products— for example, classic rugs, modern rugs, shag rugs and so on.
DESIGNERS We have developed relationships with more than 30 ta lented
designers from across the globe. Each designer brings theirown design inspirations, while established designers also have
a following that can help to increase sales.
USING OUR CATALOG
COLOR INDEX Whether rug, pi llow, pouf or other accessory, Surya offersa vast range of color options for a richer, more intimatelyappointed space. Locate products according to color with
this convenient index.
TOP SELLERSSurya Top Sellers features our best-selling designs acrossa variety of styles and price points. The rst productlisted in each category features the #1 seller, followed by
additional top sellers listed in order of popularity. Our Top Sellers accessories and rugs (5' x 8' and 8' x 11' rug sizes)
are guaranteed in stock and ready to ship to your business,or directly to your customer, within 48 hours.
TAZ-1007
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46 SURYA TRAINING MANUAL | SPRING 2015
TREND-FOCUSEDIt is not only important to show product to customers but alsoto inspire them by showing them how Surya products cancomplement their homes and l ifestyles. Each catalog features
trend-focused editorial designed to spotlight different colorstories and style trends that inspire our design team.
PAGE LAYOUT DETAILS The Surya catalog has been designed for someone who iscompletely new to the product line. The layout and
multiple index options have all been developed to facilitateinformed purchasing decisions for our complete line ofrugs and home accessories.
• Collection name and item number are clearly listed so pricing
can be easily located. • Angled images of each rug convey the truest color, while
highlighting texture.
• Our most popular products are noted with a “Top Seller” icon.
• Product introductions are indicated by a “New” icon. • If custom sizes are an option, this will be called out in the
sizes section.
• A scale of 1 to 5 dollar signs ($$$$$) indicates the approximateprice range.
• Colors are indicated by both their Surya color name andPantone® TPX color number.
AVAILABLE SIZES A NDCHARACTERISTICS
SHAPE OPTIONS
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SURYA.COM IS YOUR GATEWAY TO OUR BRAND AND FULL SPECTRUM OF PRODUCTS You can nd a wealth of information on the Surya website,
including regularly refreshed content spotlighting the latestmarket events, product introductions and trends. We invite youto visit and explore the site regularly. In addition, an online
account enables you to easily check prices, place orders, monitororder status, track shipments and review invoices—anywhere,
anytime. It is helpful to note that orders placed online are usuallyfull led faster than orders submitted via fax or e-mail.
USING SURYA.COM
INVENTORY AVAILABILITYCheck inventory availability for all SKUs 24/7 without logging
into your account.
• Data is updated daily. • Includes number of items in stock.
• If an item is not in inventory, you can view the expected quantity in-stock within 30 days, 2 months and over2 months, along with an ETA upon roll-over with mouse.
INVENTORY
ABE-8016
1. 3.
PRODUCT SEARCH1. Search within a product category by clicking on the
appropriate tab.
2. Use the product lter for a more specic search. • Select the category you would like to search.
• Use the sidebar to search by style, trend, collection,designer, construction, material, price range, shape,color and availability.
3. Use the search bar to search by any keyword(e.g., collection, SKU, name).
4. Corner shot images enlarge on roll-over with mouseto show ne product details.
2.
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48 SURYA TRAINING MANUAL | SPRING 2015
DOCUMENTS AND POLICIES Additional documents and information on policies canbe accessed from the website footer and include:
• Custom Rug Quote Form • Warranty • Return Policy • Surya Sales Training Manual • Rug Care and Cleaning • Privacy Policy • And More…
WEBSITE FOOTER
DESIGNERS This section displays information on all of the designers
we work with, as well as their collect ions.
• Candice Olson • Beth Laceeld • Florence Broadhurst
• Kate Spain
• Mike Farrell • Papilio • And more...
VIDEOIn the “Quick Links” section of our website footer, youcan access our growing library of videos on a number
of topics, including training, trends, market recaps and
product information. Check out the latest videos:
• The Hands and Hearts of Surya • Surya Rug Basics series • Surya Design Talks • And More…
E-CATALOGFlip through our entire catalog online and take advantageof additional benets.
• Search by keywords (e.g., collection, SKU, name). • Share pages to social media sites. • Make notes.
• Bookmark important pages.
SEARCH
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NOTESMYK-5006
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