Brand Fact Sheet Privately Held (51-200 in size) Health, Wellness and Beauty Industry Founded 1995 in São Paulo, Brazil. Now sold in over 30 countries worldwide. Surya Brasil has been recognized in the natural and organic hair and skin care industry for developing high quality personal care products that promote beauty, health and well being while benefiting society and the environment. With a strong presence in Brazil, Chile, Uruguay, United States, Canada, UK, Ireland, Germany, France, Japan and many other countries, Surya Brasil products are available at health food stores, pharmacies, beauty supply outlets and other fine stores and websites throughout the world.

Mission To passionately create the best quality natural, organic and vegan hair, body and lifestyle products that promote beauty, health and well being while bringing forward action that benefits society, animals and the environment. Surya Brasil respects the interconnectedness of all life and strives to create healthier lifestyle products for a healthier world. The brand harmoniously brings together nature, the science of Ayurveda and sustainable technology while respecting the animal and plant kingdoms for the purpose of preserving a better world, one that is ecologically sustainable and socially responsible. Unique Sales Proposition Years of research and development of a best-selling high performance Henna Cream and Powder natural color shade range from the lightest of blondes to the darkest of browns and deep ebony made with rich natural herbal ingredients from India combined with the very best natural, exotic and organic ingredients from the Amazon in Brazil. Brand extensions are created with the same research and high performance promise and include organic and vegan products for the entire family.

Founders Mother and daughter team - Clelia Angelon and Wanda Malhotra Product Portfolio The company’s product collections include Amazonia Preciosa, Sapien Men, Sapien Women, Color Fixation, Vegan Moisturizing Lip Balms, Coconut Hair Mask and their very popular Henna Natural Hair Coloring Creams and Powders. The Market According to Cosmetics Design trade magazine, the global organic cosmetics market is expected to reach $13.2 billion by 2018. The international market is expected to grow at a rate of 9.9

 

percent from 2012-2018. The skin, hair, oral care and cosmetics market has and will continue to witness steady growth due to an increasing rise in consumer income, lifestyle changes and awareness and demand for organic personal care products. Certifications Ecocert, Certified Vegan, PETA, FSC certification COSMEBIO and Fair Trade Certified. Surya Brasil is a member of Organics Brazil and Abrapan, the Brazilian Trade Association for Natural Products and Well-Being, which brings together companies that market natural products with environmental responsibility. The brand is also a member of The Compact for Safe Cosmetics and Organic Trade Association. Surya Brasil also follows ISO 14000 standards related to environmental management that exists to help organizations minimize how their operations (processes etc.) negatively affect the environment. As of 2014, Surya Brasil is in the process of registering for the brand’s products USDA Organic Certification. Awards The only Brazilian brand to win two awards from the American Chamber of Commerce in 2012. Prêmio Eco presented Surya Brasil with an award for Strategy Leadership, Innovation and Sustainability and one for Practices of Sustainability. www.premioceo.com.br Winner of the 2009 and 2010 Best of Beauty Awards from Better Nutrition, the shopping magazine for natural living for the effective formulation of Surya Brasil Henna Cream and Color Fixation products. www.betternutrition.com Winner of the 2008 and 2010 Quelle Sante publication awards promoting healthy living, organic and natural foods and products. Amazonia Preciosa Hair Masks and Sapien Men products awarded. www.quelle-sante.com

2009 Prêmio Eco Award presented by Valor Economico and AMCHAM in the category of Sustainable Business Model www.premioceo.com.br Winner of the 2008 Nova Cosmopolitan “We Love Green” beauty awards for Surya Brasil’s Moisturizing Lotion. www.nova.abril.com.br Social Responsibility Award in 2010 from Apex Brasil, promoters of the internationalization of Brazilan exports. www.apexbrasil.com.br

2010 honor received from L’Observatorie des Cosmetiques for the formulation of Surya Brasil’s natural Anti-septic Hand Sanitizer www.observatoirredescosmetiques.com Sapien Men Shaving Cream was selected by Natural Solution as a winner of the 2009 Beauty with a Conscience Award. www.naturalsolutionsmag.com Instinct magazine awarded Sapien Men Hair Styling Gel as the number one choice in their 2011 Grooming Awards. www.instinctmagazine.com Amazonia Preciosa Hair Masks were awarded in the Celebs on Sunday UK Mirror supplement in 2009. www.mirror.co.uk

 

Research & Development Surya Brasil is a well-regarded pioneer and beauty market leader. The brand’s main focus is to develop healthier, environmentally friendly and innovative products that contribute to the lasting growth of the natural, organic and vegan market. In 2014 and beyond the brand will launch a spa and salon professional line of natural henna color and organic and vegan shampoos and conditioners for curly, color-treated and dry and damaged hair.

Surya Brasil Sapien Men Collection Manufacturing Facilities Products are currently sustainably manufactured in India and Brazil with plans to construct a US manufacturing facility. International Presence Countries & Distribution Surya Brasil is currently sold in North America in the USA & Canada; Mexico and in Central Latin America in Panama; South America in Brazil, Colombia, Paraguay, Uruguay, Suriname, Chile, Bolivia, Peru as well as in Europe in England, Ireland, Germany, Scotland, Holland, Poland, France, Spain, Portugal, Italy, Greece, Switzerland in Saudi Arabia and in Asia in India, Taiwan, Japan, Hong Kong, Korea and in Australia. Espaço Surya Brasil A sacred space with a nurturing presence, Espaço Surya Brasil is an organic and vegan day spa quietly nestled in the bustling city of Sao Paulo, Brazil and located at Rua Doutor Fabrício Vampré, 232, São Paulo, Brazil. +55 11 5084-2591. The spa is 600 m2 (6,458 square feet) with three treatment rooms including two for henna color and conditioning hair treatments.

Espaço Surya Brasil, an organic & vegan spa Emporio Surya Brasil

Emporio Surya Brasil is Surya Brasil’s organic and vegan lifestyle store located in the Ibirapuera Shopping Mall in Sao Paulo, Brazil. Nestled among international brands on the terrace of the mail, the address is Avenida Ibirapuera, 3103 – Loja 515 – piso Jurupis and store phone number (11) 3735-4026.

Surya Solidarity Surya Solidarity was created to achieve a significant and lasting social impact with the aim of promoting the welfare of people, the world’s natural resources and animal rights. Employees and volunteers pledge to put in practice the passion, vision and mission of Surya Brasil through charitable action that make viable everything the company holds true while manifesting authenticity and coherence between the ideas of the brand and its conduct.

 

Press Liaisons US & Canada - Madeline Johnson, (212) 729-1948 m.johnson@themarketcouncil.com France - Karine Sarre, +33 (0) 145724400 ks@boracay-presse.com UK/Ireland - Rachel Dalton + 353 1 6787990 rdalton@rdcommunications.ie Chile - Clarissa Casciano, (569) 92304787 directorio@magnoliacomunicaciones.cl Corporate HQ Brazil - Surya Brasil - R.Dr. Paulo Leite de Oliveira, 170 05551-020 Jd. Raposo Tavares São Paulo, SP Tel: + 55 (11) 3614-0572 Customer Service: 800-7707-411 USA - Surya Nature, Inc. 1327 2nd Avenue New Hyde Park, New York, NY 10040 Tel: (516) 328-0021 Customer Service: 877-997-8792 Websites USA - www.suryabrasilproducts.com - www.shopsuryabrasil.com Brazil - www.suryabrasil.com - http://belezaorganica.com/loja/index.php/surya-brasil.html Australia - http://www.suryabodycare.com.au Canada - http://well.ca/brand/surya-brasil.html Chile - http://www.piqueycia.cl/novapharm-chile France - http://www.surya-brasil.fr Germany - http://www.matedepantera.com/Naturkosmetik:::7.html Greece - http://www.ngmed.gr/surya.html Japan - http://www.nadja.co.jp/fhaircare.htm Panama - http://www.nature-wise.com Paraguay - http://www.suryahenna.com.py Saudi Arabia - http://www.thehealthybeauty.com UK/Ireland - http://www.yourtonic.com Uruguay - http://secure.datamouse.com.uy/a2/index.cfm?aplicacion=DTM041 Social LinkedIn http://www.linkedin.com/company/surya-brasil Facebook USA/Canada - https://www.facebook.com/suryabrasil Brazil - https://www.facebook.com/SuryaBrasilBR France - https://www.facebook.com/SuryaBrasilOfficielFrance UK/Ireland - https://www.facebook.com/SuryaBrasilUKIreland Twitter USA/Canada - https://twitter.com/suryabrasil UK/Ireland - https://twitter.com/SuryaUKIRL Brazil - https://twitter.com/suryaonline Chile - https://twitter.com/suryabrasil_cl Pinterest USA/Canada - http://www.pinterest.com/suryabrasil/ UK/Ireland - http://www.pinterest.com/suryaukirl/ YouTube http://www.youtube.com/user/suryabrasil Instagram USA/Canada - @suryabrasilbeauty Brazil - @suryabrasiloficial