surviving the boom! - haley marketing group · surviving the boom! 6 essential strategies for...

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Surviving the BOOM!6 Essential Strategiesfor Success in 2015

PRESENTED BY

David Searns

The BOOM!

• ASA Staffing Index recently hit its highest value EVER!

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The BOOM!

10 Hardest Jobs to Fill• Technicians (primarily production/operations, engineering or maintenance)

• Skilled Trades

• Engineers

• Sales Managers

• Laborers

• Sales Reps

• Admin & Office Support staff

• Management / Executive

• Accounting & Finance staff

• Production Operators / Machine Operators

Agenda

• Recruiting optimization

• Referrals that work

• The candidate experience

• You NEED more JOs

• Dominate the web

• Master time

Recruiting Optimization(more talent…less $$$)

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A job by any other name…

might attract more candidates!

Receptionist

Administrative Assistant?

Director of First Impressions?

Recruiting Optimization

A real life experiment…


Client Service Specialist

Marketing Support Specialist

Help Desk / Customer Service

5 applications 25 applications 125 applications

0 interviews 5 interviews 0 interviews

Get jobs on your site…really on your site!


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Optimize your posts.


Make jobs easy to find. And search.


Improve distribution.


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• Test new ways to source talent

• LinkedIn Recruiter

• ZipRecruiter Boost

• Pay Per Action

• PPC

• PPA

• Grass roots marketing


Referral Programs (that actually work)

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99% of referral programs fail(yes, this is made up data, but you know it’s true!).

Referrals Programs

Step 1: Be a best place to work.

Referral programs

Step 2: Have awesome jobs.

Referral programs

Do WHATEVER it takes!

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Step 3: Deconstruct your process.

Referral programs

ASK multiple times. ASK multiple ways!

Step 4: Build a referral network.

Referral programs

And NURTURE it!

Step 5: Promote your jobs.

Referral programs

All the time. EVERYWHERE!

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Step 6: Make it EASY to tell others.

Referral programs

A note about referral incentives.

Referral programs

Most of them STINK!

Referral programs

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Referral programs

The Candidate Experience(it MUST be better!)

Why be a best place to work?

Candidate Experience

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How to be a best place to work


• Positive culture

• Purpose

• Challenge & opportunity

• Communication & clarity

• Reward & recognition

How to “show off” your culture


• Awards

• MARCOM

• Community involvement

• PR

• Social reviews

More Job Orders(you can never have enough!)

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More job orders

In a candidate starved market…

you need to place EVERY candidate!

You need MORE job orders!

Be more proactive.

More job orders

Do more marketing.

More job orders

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Go after your competition.

More job orders

Focus on your value in this market.

More job orders

• Time savings

• Reduce time to fill

• Improve access to talent

• Reduce the COST of unfilled and underfilled positions

• Allow client to focus on

• Their most important tasks

Dominate the Web(bring more business to you!)

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Create a killer website.

Dominating the web

Be a GOOGLE master.

Dominating the web

PPC

PPC

SEO

Dominate local search results.

Dominating the web

• On page optimization- URLs- Page titles

- Headlines- Internal links

• Content on your website

• Inbound links

• Google pages (Google+)

• Reviews

• Social relevance

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Use PPC intelligently.

Dominating the web

PPC

PPC

Strategies for PPC.

Dominating the web

• Google Adwords

• Google remarketing

• Facebook

• LinkedIn

Social is your new cold call.

Dominating the web

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Be everywhere.

Dominating the web

• Social media

• Status updates

• Group sharing

• Blogging on LinkedIn

• YouTube

• Direct messaging

• Blogs and websites of local and industry leaders

• And don’t forget offline

Leveraging Time(it is your most important asset!)

Email. Your best 1:MANY tool.

Leveraging Time

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Marketing automation.

Leveraging Time

Social sharing.

Leveraging Time

Get help!

Leveraging Time

• Don’t forget, your are on the STAFFING business!

• Sales support

• Recruiting / Sourcing

• Database clean-up

• Back office

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Of course, we’re here too!

Leveraging Time

• Website design

• Content development

• Blog writing

• Whitepapers, eBooks, videos

• SEO & PPC

• Email marketing

• Social sharing

• Reputation management

Any questions?

[email protected]

@DavidatHaley @haleymarketing

www.facebook.com/HaleyMarketing/

Coming Next:

Strategies for Blogging and Lead Generation

Thursday, January 29 at 2 p.m. EST

Reserve your seat: www.lunchwithhaley.com

surviving the boom! - haley marketing group · surviving the boom! 6 essential strategies for...

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