•  Short  telephone  survey  upda1ng  previous  benchmark  data  around  key  topics  •  605  respondents  •  ±4%  margin  of  error  •  Trending  is  provided  for  all  ques1ons  that  were  part  of  previous  research  •  Cross-­‐tabs  with  demographics  are  provided  on  many  of  the  ques1ons,  and  addi1onal  tabs  and  analy1cs  available  upon  request  •  Open-­‐ended  ques1on  responses  were  categorized  by  researchers,  and  verba1m  responses  are  available  upon  request  

SURVEY  DETAILS  1  

GENDER  

51%   49%  48%  52%  50%   50%  49%   51%  

0%  

10%  

20%  

30%  

40%  

50%  

60%  

Male   Female  

2016   2015   2014   2013  

2  

AGE  3  

VISITS  TO  DOWNTOWN  BY  ACTIVITY  •  In  the  past  six  months,  on  average,  respondents  have  visited  downtown  Salt  Lake  over  6  1mes  for  dining,  over  4  1mes  for  shopping,  4  1mes  for  entertainment,  and  twice  for  religious  ac1vi1es.  

4  

1.69

3.53

3.31

5.81

1.92

3.68

3.45

5.83

2.16

3.92

4.34

6.25

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00

Religious  Activities

Entertainment

Shopping

Dining

2016 2015 2013

We  saw  a  slight  increase  in  the  average  number  of  visits  to  downtown  Salt  Lake  for  dining,  entertainment,  and  

religious  ac1vi1es.    

*  Shopping  saw  an  increase  of  nearly  one  visit  over  a  6  

month  period.  

VISITS  TO  DOWNTOWN  BY  ACTIVITY  •  The  chart  below  represents  the  percentage  of  respondents  who  have  visited  Downtown  at  least  one  1me  in  the  past  six  months  for  each  ac1vity.  

5  

VISITS  TO  DOWNTOWN  BY  ACTIVITY  %  Who  Have  Visited  at  Least  Once  in  the  Past  6  Months:  Compared  by  County  

6  

33%  in  2015  

81%  in  2015  

58%  in  2015  

25%  in  2015  

33%  in  2015  

66%  in  2015  

VISITS  TO  DOWNTOWN  BY  ACTIVITY  %  Who  Have  Visited  at  Least  Once  in  the  Past  6  Months:  Compared  by  Income  

7  

82%  in  2015  

58%  in  2015  

71%  in  2015  55%  in  2015  

47%  in  2015  

44%  in  2015  

VISITS  TO  DOWNTOWN  BY  ACTIVITY  

8  

Average  Number  of  Visits  in  the  Past  6  Months:  Compared  by  Age  

2.54  in  2015  

2.32  in  2015  2.13  in  2015  

2.62  in  2015  

10.77  in  2015  

2.70  in  2015  1.74  in  2015  

2.46  in  2015  

WORK  STATUS  9  

INTEREST  IN  ACTIVITIES  DOWNTOWN  How  interested  are  you  in  the  following  acTviTes  in  downtown  Salt  Lake?  

10  

INTEREST  IN  ACTIVITIES  DOWNTOWN  Above  Average  Interest  in  the  Following  Categories  

(Above  Average  =  5-­‐10  Ra1ng)  

11  

DOWNTOWN  STORES    What  specific  stores  do  you  typically  shop  at  in  Downtown  Salt  

Lake  City?  

12  

None,  I  Don’t  Know  

DOWNTOWN  RESTAURANTS  What  specific  restaurants  do  you  typically  go  to  in  Downtown  Salt  

Lake  City?  

13  

ENTERTAINMENT  EVENTS  DOWNTOWN  Aside  from  shopping  and  dining,  what  entertainment  events  do  you  typically  

a\end  downtown?  

Other  less  frequently  men/oned  responses  include  Clubs  /  Bars  (2%),  Holiday  Events  (2%),  Museums  (2%),  Arts  (2%),  Big  Events  (2%),  Comic  Con  (1%),  Comedy  Show  (1%),  Ballet,  Conven/ons,  etc.  (1%)  ,  Shopping  (1%),  Running/Race  Events  (0%),  Work  (0%),  

Farmers  Market  (0%),  Parades  (0%),  Parks  (0%),  Miscellaneous  Responses  (4%),  and  Don’t  Know  (1%).    

14  

ENTERTAINMENT  EVENTS  DOWNTOWN  Which  of  the  following  best  describes  why  you  typically  a\end  entertainment  

events  downtown?  

15  

ENTERTAINMENT  EVENTS  DOWNTOWN  What  would  you  say  would  be  the  best  way  to  communicate  with  you  about  

entertainment  opTons  and  events  in  downtown  Salt  Lake?  *  

16  

The  op1ons  in  this  ques1on  were  read  to  respondents  and  then  they  selected  the  one  they  preferred.  

In  2015,  “social  media”  was  not  an  op1on  that  was  read.  It  was  added  as  

an  op1on  to  read  in  2016.  

With  that  change,  “social  media”  became  the  2nd  most  preferred  method  of  communica1ng  

entertainment  op1ons  and  events.  

*  Aided  Response  Set  

ENTERTAINMENT  EVENTS  DOWNTOWN  Best  Way  to  Communicate  About  Entertainment  OpTons  and  Events  

Compared  by  Age  

17  

ENTERTAINMENT  EVENTS  DOWNTOWN  If  ‘AdverTsements’  on  Previous  Slide:  What  would  you  say  would  be  the  best  way  to  adverTse  those  entertainment  opTons  and  events  in  downtown  Salt  Lake?  *  

18  

*  Aided  Response  Set  

ENTERTAINMENT  EVENTS  DOWNTOWN  Best  Way  to  AdverTse  Entertainment  OpTons  and  Events  in  Downtown  Salt  Lake?  

Compared  by  Age  

19  

MOTIVATIONS  TO  VISIT  DOWNTOWN  

Other  less  frequently  men/oned  responses  include  Change  of  Pace/Scenery  (4%),  Lots  to  Do/Op/ons  (4%),  Live  Near/In  SLC  (3%),  Special  Occasions/Celebra/ons  (2%),  Fun  (2%),  Spor/ng  Events  (2%),  Socialize/Nightlife  (2%),  Appealing  Culture/Atmosphere  (2%),  Medical  Reasons  (1%),  Everything  Close  By  (1%),  Need/Want  To  (1%),  Museums/Sights/AYrac/ons  (1%),  Out  of  Town  Visitors  

(0%),  Miscellaneous  Responses  (6%),  Don’t  Know  (1%).  

20  

DETERRENTS  AGAINST  VISITING  DOWNTOWN  

Other  less  frequently  men/oned  responses  include  Cost  (1%),  Don’t  Like  It  (1%),  Have  What  I  Need  Closer  to  Home  (1%),  Time/Making  Time  (1%),  Transporta/on  Difficul/es  (1%),  Age  (0%),  Concerns  Regarding  my  Children  (0%),  Religious  Influence  (0%),  

Hassle,  Health  Reasons  (0%),  None/Nothing  (4%),  Miscellaneous  Responses  (5%),  Don’t  Know  (1%).  

21  

PERCEPTION  OF  DOWNTOWN    Over  the  past  12  months,  would  you  say  your  percepTon  of  downtown  

Salt  Lake  has  improved,  stayed  the  same,  or  go\en  worse?  

22  

It  is  interes1ng  to  note  that  2012  is  when  City  Creek  Center  opened.  The  

following  year  is  when  44%  of  respondents  felt  

downtown  Salt  Lake  had  improved.  

PERCEPTION  OF  DOWNTOWN:  IMPROVED    

Other  less  frequently  men/oned  responses  include  Sights/Improved  Appearance  (5%),  Transporta/on  Op/ons  (3%),  Traffic  (2%),    Parking  (1%),  Mayor  (1%),  Miscellaneous  Responses  (8%),  Don’t  Know  (7%).  

23  

What  has  had  the  biggest  impact  on  your  change  in  percepTon  of  downtown  Salt  Lake  over  the  past  12  months?  (Improved)  

DOWNTOWN  SALT  LAKE  IMPROVEMENTS  Name  one  change,  improvement,  or  addiTon  to  downtown  Salt  Lake  

that  would  make  you  want  to  come  downtown  more  oben.  

Other  less  frequently  men/oned  responses  include  City  Creek  (2%),  More/Specific  Dining  Op/ons  (2%),  Affordability  (2%),  Fewer  People  (2%),  Shopping  Improvements  (2%),  Improved  Road  Condi/ons  (2%),  Safety  (1%),  Cleanliness  (1%),  Easier  Access  (1%),  Too  

Far  Away  (1%),  Change  Laws  (0%),  Sunday  Hours  of  Opera/on  (0%),  Miscellaneous  Responses  (6%),  Don’t  Know  (11%).  

24  

“OWNERSHIP”  OF  DOWNTOWN  Do  you  agree  or  disagree  with  the  statement:  

25  

“I  feel  a  sense  of  ownership  with  downtown  Salt  Lake”?  

“OWNERSHIP”  OF  DOWNTOWN  Why  would  you  say  you  disagree  with  that  statement?  

Other  less  frequently  men/oned  responses  include  Don’t  Have  Any  Say/Influence  Over  Downtown  (2%),  Like  Where  I  Live  (1%),  Issues  with  Traffic/Parking  (1%),  Too  Crowded  (1%),  Religious  Influence  (0%),  Miscellaneous  Responses  (4%),  Don’t  Know  (6%).  

26  

DOWNTOWN  LIVING  Would  you  consider  living  downtown?  

27  

DOWNTOWN  LIVING  %  Who  Would  Consider  Living  Downtown?  

28  

Compared  by  Age,  County,  &  Children  in  Household  

DOWNTOWN  LIVING  Why  would  you  consider  living  downtown?  

Other  less  frequently  men/oned  responses  include  Miscellaneous  Responses  (8%)  

29  

DOWNTOWN  LIVING  Why  would  you  not  consider  living  downtown?  

Other  less  frequently  men/oned  responses  Do  Not  Like  Atmosphere/Lifestyle  (3%),  Prefer  Suburbs  (3%),  Prefer  Home  Styles  in  Other  Areas  (2%),  No  Reason  to  Go  (2%),  Prefer  Quiet  Communi/es  (1%),  Unsafe/Crime  (1%),  Family/Friends  Don’t  Live  There  (1%),  

Air  Quality  (1%),  Parking  (0%),  Too  Far  Away  (0%),  Miscellaneous  Responses  (4%),  Don’t  Know  (0%),  Just  Don’t  Want  To  (3%).  

30  

DOWNTOWN  LIVING  What  would  increase  your  interest  or  moTvaTon  to  live  downtown?  

Other  less  frequently  men/oned  responses  Transporta/on  Concerns  (2%),  Entertainment/Events  (1%),  Re/rement/Old  Age  (1%),  More  Stores/Restaurants  (1%),  More  Family-­‐/Kid-­‐Friendly  (1%),  BeYer  Parking  (0%),  Different  Feel/Atmosphere  (0%),  Educa/on  

Opportuni/es  (0%),  Miscellaneous  Responses  (7%),  Don’t  Know  (5%).  

31  

DOWNTOWN  SALT  LAKE  SHOPPING  Percentage  of  respondents  who  have  visited  various  shopping  

desTnaTons  in  the  past  month.  

32  

DOWNTOWN  SALT  LAKE  SHOPPING  Percentage  Who  Have  Visited  Various  Shopping  DesTnaTons  in  the  Past  Month.  

Compared  by  Gender  

33  

36%  in  2015  

44%  in  2015  

40%  in  2015  

DOWNTOWN  SALT  LAKE  SHOPPING  34  

Percentage  Who  Have  Visited  Various  Shopping  DesTnaTons  in  the  Past  Month.  Compared  by  Age  

53%  in  2015  

25%  in  2015  

43%  in  2015  

64%  in  2015  

57%  in  2015  

46%  in  2015  

21%  in  2015  

DOWNTOWN  SALT  LAKE  SHOPPING  35  

Percentage  Who  Have  Visited  Various  Shopping  DesTnaTons  in  the  Past  Month.  Compared  by  County  

48%  in  2015  45%  in  2015  

20%  in  2015  

53%  in  2015  

50%  in  2015  

23%  in  2015  

DOWNTOWN  SALT  LAKE  SHOPPING  36  

Percentage  Who  Have  Visited  Various  Shopping  DesTnaTons  in  the  Past  Month.  Compared  by  Income  

25%  in  2015  

48%  in  2015  

49%  in  2015  61%  in  2015  

CREATE  A  PERFECT  DOWNTOWN  If  you  were  to  create  a  perfect  downtown  Salt  Lake  City,  what  a\racTons,  

stores,  restaurants,  events,  or  other  aspects  would  you  want?  

Other  less  frequently  men/oned  responses  Safer/Cleaned  Up  Areas  (1%),  More  Affordable  Shopping/Ac/vi/es  (1%),  More  Entertainment  (1%),  Specific  Types  of  Stores  (1%),  Improved  Traffic  (1%),  Arts  Events/Ac/vi/es  (1%),  Theme  Park  (1%),  Museums  (1%),  Fes/vals/Fairs  (0%),  More  Mall  Shopping  (0%),  Movie  Theaters  (0%),  Greater  Variety  (0%),  Miscellaneous  Responses  (7%).  

37  

INCOME  38  

LEVEL  OF  EDUCATION  39  

INDIVIDUALS  IN  HOUSEHOLD  40  

INDIVIDUALS  UNDER  18  IN  HOUSEHOLD  41