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SURVEY TO THE PURPOSE OF TRIP

2015

LISBON CITY

Survey to the Purpose of Trip 2015 Lisbon City

Observatório Turismo de Lisboa Page. 2 of 56

1 MOTIVE AND PURPOSE OF TRIP

1.1 FOREIGNERS

Motivational segments Foreigners

City & Short Breaks 69,67%

Sun and Sea 10,41%

Private business 6,53%

MI 5,20%

Touring Portugal 4,90%

Visiting family/friends 1,20%

Sport events 0,32%

Cultural events 0,27%

Training 0,23%

Fair 0,20%

Nature 0,18%

Health 0,09%

Incentive 0,07%

Golf 0,05%

Religious Tourism 0,05%

Other 0,64%

Leisure; 85,8%

Business; 12,0%

Other; 0,9%

Religion; 0,0%

Health; 0,1%

Visiting family/friends;

1,2%

Purpose of trip - Foreigners



PURPOSE OF TRIP Foreigners

Visit monuments and museums 79,9%

To know the Portuguese culture 74,3%

Gastronomy and wine 68,3%

To know different local customs 65,9%

To know the modern Lisbon 58,9%

Have fun with friends 37,4%

Rest/Relax 33,0%

Contact with local people 30,3%

Sightseeing 29,9%

Nightlife 16,9%

To be with family 14,0%

Contact with Nature 8,6%

Professional business 8,6%

Take advantage of good weather 6,8%

Attend cultural events 6,6%

Stay at a good hotel 4,7%

Go to recommended restaurants 4,1%

Play sports 1,6%

Attend sport events 1,0%

Health reasons 0,1%

1.2 NATIONALS

Leisure; 53,1%

Business; 33,1%

Other; 5,4%

Religion; 0,6%

Health; 3,0%


4,8%

Purpose of trip - Nationals



Motivational segments Nationals


MI 16,83%



Training 3,64%

Health 3,05%

Sport events 1,00%

Fair 0,82%




Cruise 0,12%

Sun and Sea 0,12%

Golf 0,06%

Other 1,76%

PURPOSE OF TRIP Nationals

Sightseeing 35,4%


Rest/Relax 29,3%





Nightlife 8,6%





Health reasons 2,9%







Play sports 0,3%



1.3 TOTAL

Motivational segments Total



MI 7,91%

Sun and Sea 6,99%



Training 0,75%

Sport events 0,59%

Health 0,46%


Fair 0,33%


Nature 0,12%

Incentive 0,07%

Golf 0,05%

Cruise 0,04%

Other 1,29%

Leisure; 77,32%

Business; 17,47%

Other; 2,04%

Religion; 0,14%

Health; 0,46%


2,57%

Purpose of trip - Total



PURPOSE OF TRIP Total






Sightseeing 34,4%

Rest/Relax 33,5%




Nightlife 14,7%








Play sports 1,3%

Health reasons 0,4%

1.4 BY NATIONALITY

92,5%

91,8%

91,1%

89,0%

87,4%

86,6%

85,80%

79,9%

78,8%

77,3%

72,4%

53,1%

USA

Brazil

Italy

Scandinavia

France

UK/Ireland

Foreigners

Germany

Spain

Total

Benelux

Nationals

Leisure (%)

33,1%

26,0%

18,9%

18,5%

17,5%

12,6%

12,0%

10,6%

8,33%

6,0%

4,8%

4,7%

Nationals

Benelux

Spain

Germany

Total

UK/Ireland

Foreigners

France

Scandinavia

Italy

Brazil

USA

Business (%)



2 GENDER

2.1 FOREIGNERS

80,2%

77,6%

73,6%

71,5%

69,7%

68,40%

66,7%

65,7%

63,3%

60,8%

52,6%

51,0%

USA

Brazil

Italy

UK/Ireland

Foreigners

France

Scandinavia

Total

Germany

Spain

Benelux

Nationals

City & short breaks (%)

16,8%

12,3%

8,4%

7,9%

7,4%

5,2%

4,9%

4,6%

4,1%

2,3%

2,27%

1,9%

Nationals

Benelux

Germany

Total

Spain

Foreigners

Scandinavia

UK/Ireland

France

Italy

Brazil

USA

Meetings Industry (%)

Female; 36,6%

Male; 63,4%

Foreigners

Foreigners - Gender

Female; 39,2%

Female; 15,3%

Female; 53,6%

Male; 60,8%

Male; 84,7%

Male; 46,4%

Leisure

Business

Other

Foreigners - Gender, by motivation



2.2 NATIONALS

2.3 TOTAL

Female; 37,0%

Male; 63,0%

Nationals

Nationals - Gender

Female; 45,4%

Female; 17,6%

Female; 51,5%

Male; 54,6%

Male; 82,4%

Male; 48,5%

Leisure

Business

Other

Nationals - Gender, by motivation

Female; 37,1%

Male; 62,9%

Total

Total - Gender

Female; 40,8%

Female; 15,9%

Female; 53,1%

Male; 59,2%

Male; 84,1%

Male; 46,9%

Leisure

Business

Other

Total - Gender, by motivation



2.4 BY NATIONALITY

3 AGE

3.1 FOREIGNERS

69,8%

67,8%

65,1%

63,6%

63,4%

63,0%

62,9%

62,9%

62,0%

60,2%

58,6%

57,58%

USA

Spain

Brazil

Benelux

Foreigners

Nationals

UK/Ireland

Total

Germany

Scandinavia

Italy

France

Male gender (%)

0,1%

4,0%

20,8%

35,7%

32,1%

5,3%

2,0%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Foreigners - Age

0,1%

4,4%

20,0%

34,7%

33,4%

5,4%

2,0%

0,0%

1,3%

28,5%

42,3%

23,3%

3,6%

0,9%

2,1%

4,1%

8,2%

38,1%

28,9%

9,3%

9,3%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Foreigners - Age, by motivation

Other

Business

Leisure



3.2 NATIONALS

3.3 TOTAL

0,1%

3,0%

23,0%

37,5%

29,6%

4,6%

2,3%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Nationals - Age

0,1%

4,6%

22,8%

35,7%

32,8%

2,9%

1,1%

0,2%

0,9%

26,2%

43,3%

24,5%

4,1%

0,9%

0,0%

1,7%

15,7%

30,6%

29,4%

12,3%

10,2%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Nationals - Age, by motivation

Other

Business

Leisure

0,2%

3,8%

21,5%

36,4%

31,3%

4,8%

2,0%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Total - Age

0,1%

4,5%

20,8%

35,0%

33,2%

4,7%

1,8%

0,0%

1,2%

27,9%

42,6%

23,6%

3,7%

0,9%

1,5%

3,5%

10,2%

36,2%

29,0%

10,1%

9,5%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Total - Age, by motivation

Other

Business

Leisure



3.4 BY NATIONALITY

4 MARITAL STATUS

4.1 FOREIGNERS

47,2

45,7

44,9

43,3

42,5

42,4

42,3

42,2

42,2

42,1

40,5

39,6

USA

Scandinavia

Brazil

Germany

Foreigners

UK/Ireland

Total

Italy

Nationals

France

Spain

Benelux

Average age

67,9%

7,5%

23,5%

1,1%

Married,Together

Separated,Divorced

Single

Widow/er

Foreigners - Marital status

68,5%

7,4%

23,1%

1,0%

64,3%

7,6%

27,8%

0,4%

62,9%

11,3%

16,5%

9,3%

Married, Together

Separated,Divorced

Single

Widow/er

Foreigners - Marital status, by motivation

Other

Business

Leisure



4.2 NATIONALS

4.3 TOTAL

72,1%

8,7%

17,6%

1,5%

Married,Together

Separated,Divorced

Single

Widow/er

Nationals - Marital status

74,5%

8,9%

15,9%

0,7%

67,2%

9,6%

22,7%

0,5%

74,9%

6,0%

11,9%

7,2%

Married, Together

Separated,Divorced

Single

Widow/er

Nationals - Marital status, by motivation

Other

Business

Leisure

69,0%

8,0%

21,8%

1,2%

Married,Together

Separated,Divorced

Single

Widow/er

Total - Marital status

70,1%

7,8%

21,2%

0,9%

65,0%

8,1%

26,5%

0,4%

66,0%

9,9%

15,3%

8,7%

Married, Together

Separated,Divorced

Single

Widow/er

Total - Marital status, by motivation

Other

Business

Leisure



4.4 BY NATIONALITY

5 ACADEMIC LEVEL

5.1 FOREIGNERS

72,2%

72,1%

71,70%

69,5%

69,0%

69,0%

68,9%

68,2%

67,9%

66,7%

65,7%

54,9%

Brazil

Nationals

USA

France

Total

Italy

Germany

Scandinavia

Foreigners

Spain

UK/Ireland

Benelux

Married/together (%)

0,5%

28,7%

52,0%

18,7%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Foreigners - Academic level

0,4%

32,3%

51,2%

16,0%

0,4%

4,3%

58,4%

36,9%

3,1%

23,7%

48,5%

24,7%

Elementary

Secondary

University degree

Post-graduation ormore

Foreigners - Academic level, by motivation

Other

Business

Leisure



5.2 NATIONALS

5.3 TOTAL

3,0%

28,0%

54,7%

14,3%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Nationals - Academic level

2,2%

35,3%

52,3%

10,2%

0,4%

16,7%

61,7%

21,3%

12,3%

27,2%

46,8%

13,6%

Elementary

Secondary

University degree


Nationals - Academic level, by motivation

Other

Business

Leisure

1,1%

28,2%

52,7%

18,1%

Elementary

Secondary

Universitydegree

Post-graduation

or more

Total - Academic level

0,9%

33,1%

51,5%

14,5%

0,4%

7,5%

59,3%

32,8%

5,5%

24,6%

48,0%

21,9%

Elementary

Secondary

University degree


Total - Academic level, by motivation

Other

Business

Leisure



5.4 BY NATIONALITY

6 TRAVEL PREPARATION

6.1 FOREIGNERS

90,9%

84,8%

81,8%

75,5%

70,8%

70,8%

69,0%

62,3%

60,2%

59,44%

49,5%

48,6%

Brazil

Scandinavia

Benelux

USA

Total

Foreigners

Nationals

Germany

France

Spain

UK/Ireland

Italy

With university degree or more (%)

2,6%

23,6%

2,9%

10,3%

0,2%

60,2%

Travel agent -group

Travel agent -individual

Friends

Company

Gift

By myself

Foreigners - Travel preparation

2,9%

26,4%

3,3%

0,3%

0,2%

66,9%

0,6%

3,6%

0,6%

83,0%

0,2%

12,1%

3,1%

24,7%

1,0%

6,2%

3,1%

61,9%

Travel agent -group


Friends

Company

Gift

By myself

Foreigners - Travel preparation, by motivation

Other

Business

Leisure



6.2 NATIONALS

6.3 TOTAL

0,8%

1,6%

2,1%

27,6%

0,3%

67,5%

Travel agent - group


Friends

Company

Gift

By myself

Nationals - Travel preparation

1,3%

2,0%

3,4%

0,3%

0,2%

92,5%

0,0%

1,2%

0,4%

72,5%

0,2%

25,5%

0,4%

0,9%

0,9%

25,1%

0,9%

71,9%

Travel agent -group


Friends

Company

Gift

By myself

Nationals - Travel preparation, by motivation

Other

Business

Leisure

2,1%

17,0%

2,7%

14,8%

0,3%

63,0%

Travel agent -group


Friends

Company

Gift

By myself

Total - Travel preparation

2,5%

20,1%

3,4%

0,3%

0,2%

73,6%

0,4%

3,0%

0,5%

80,3%

0,2%

15,6%

2,4%

18,5%

1,0%

11,1%

2,5%

64,5%

Travel agent -group


Friends

Company

Gift

By myself

Total - Travel preparation, by motivation

Other

Business

Leisure



6.4 BY NATIONALITY

7 USE OF INTERNET

7.1 FOREIGNERS

71,2%

70,8%

67,5%

66,9%

64,02%

63,0%

60,9%

60,4%

60,2%

55,7%

48,0%

30,2%

Spain

France

Nationals

UK/Ireland

Scandinavia

Total

Italy

Benelux

Foreigners

Germany

Brazil

USA

Travel preparation by themselves (%)

61,2%

64,3%

10,0%

75,1%

Booktransportation

Bookaccommodation

Book package

Travel information

Foreigners - Use of Internet

66,2%

69,6%

9,7%

84,6%

27,0%

28,0%

9,8%

15,7%

51,5%

52,6%

22,7%

32,0%

Booktransportation

Bookaccommodation

Book package

Travel information

Foreigners - Use of Internet, by motivation

Other

Business

Leisure



7.2 NATIONALS

7.3 TOTAL

11,8%

46,7%

0,6%

8,8%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Nationals - Use of Internet

20,3%

70,2%

0,3%

14,9%

1,4%

17,7%

0,5%

1,4%

4,3%

25,5%

2,1%

3,0%

Booktransportation

Bookaccommodation

Book package

Travel information

Nationals - Use of Internet, by motivation

Other

Business

Leisure

47,6%

60,8%

7,8%

54,8%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Total - Use of Internet

54,3%

69,8%

7,3%

66,5%

20,4%

25,3%

7,4%

12,0%

39,3%

45,6%

17,3%

24,4%

Booktransportation

Bookaccommodation

Book package

Travel information

Total - Use of Internet, by motivation

Other

Business

Leisure



7.4 BY NATIONALITY

8 PREVIOUS EXPERIENCE

8.1 FOREIGNERS

75,7%

75,1%

70,9%

67,8%

67,53%

65,9%

64,3%

60,8%

58,6%

50,9%

46,7%

33,0%

Spain

France

UK/Ireland

Scandinavia

Italy

Benelux

Foreigners

Total

Germany

Brazil

Nationals

USA

Use of internet - accommodation booking (%) 83,6%

80,4%

80,4%

80,2%

78,0%

75,1%

72,3%

69,1%

66,4%

61,7%

54,8%

8,80%

Italy

Brazil

UK/Ireland

USA

Scandinavia

Foreigners

France

Germany

Spain

Benelux

Total

Nationals

Use of internet - travel information (%)

First comer; 77,0%

Repeater; 23,0%

Foreigners - Previous experience

First comer; 85,4%

First comer; 24,0%

First comer; 38,1%

Repeater; 14,6%

Repeater; 76,0%

Repeater; 61,9%

Leisure

Business

Other

Foreigners - Previous experience, by motivation



8.2 NATIONALS

8.3 TOTAL

8.4 BY NATIONALITY

First comer; 9,2%

Repeater; 90,8%

Nationals - Previous experience

First comer; 14,9%

First comer; 0,4%

First comer; 8,5%

Repeater; 85,1%

Repeater; 99,6%

Repeater; 91,5%

Leisure

Business

Other

Nationals - Previous experience, by motivation

First comer; 56,6%

Repeater; 43,4%

Total - Previous experience

First comer; 67,1%

First comer; 17,9%

First comer; 30,5%

Repeater; 32,9%

Repeater; 82,1%

Repeater; 69,5%

Leisure

Business

Other

Total - Previous experience, by motivation

87,4%

85,8%

79,9%

79,8%

77,8%

77,1%

77,0%

72,3%

68,7%

67,2%

56,6%

9,21%

Italy

USA

Scandinavia

UK/Ireland

Brazil

France

Foreigners

Germany

Spain

Benelux

Total

Nationals

first comers (%)



9 TRANSPORTATION TO LISBON

9.1 FOREIGNERS

9.2 NATIONALS

0,0%

0,0%

0,3%

0,3%

3,9%

95,2%

0,0%

0,2%

On foot / hitchhiking

Public bus

Tourist bus

Rental car

Private car

Plane

Ship/Cruise

Train

Foreigners - Transportation to Lisbon

0,1%

8,2%

1,2%

6,4%

60,9%

19,5%

0,0%

3,5%

On foot /hitchhiking

Public bus

Tourist bus

Rental car

Private car

Plane

Ship/Cruise

Train

Nationals - Transportation to Lisbon



9.3 TOTAL

9.4 BY NATIONALITY

0,0%

1,5%

0,6%

1,2%

19,8%

76,0%

0,0%

0,7%

On foot /hitchhiking

Public bus

Tourist bus

Rental car

Private car

Plane

Ship/Cruise

Train

Total - Transportation to Lisbon

100,0%

100,0%

100,0%

99,7%

99,7%

99,7%

99,4%

95,2%

94,6%

76,0%

73,6%

19,5%

Benelux

Scandinavia

USA

Germany

Brazil

Italy

UK/Ireland

Foreigners

France

Total

Spain

Nationals

Transportation to Lisbon - plane (%)

60,9%

21,2%

19,8%

5,2%

3,9%

0,3%

0,3%

0,2%

Nationals

Spain

Total

France

Foreigners

Italy

Germany

UK/Ireland

Transportation to Lisbon - own car (%)



10 AVERAGE STAY AND TRAVEL COMPANIONS

10.1 FOREIGNERS

2,17

4,68

5,07

Averageaccompanying

people

Average stay inLisbon (up to 10

nights)

Average stay inPortugal (up to 15

nights)

Foreigners

2,41

4,93

5,35

0,57

2,84

3,06

1,30

4,79

5,26

Averageaccompanying

people


nights)

Average stay inPortugal (up to 15

nights)

Foreigners, by motivation

Other

Business

Leisure

26,7%

3,9%

24,1%

1,0%

35,0%

9,3%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Foreigners - Travel companion

30,0%

0,4%

27,1%

1,1%

40,5%

1,0%

3,0%

28,9%

0,9%

0,6%

1,3%

65,2%

27,8%

3,1%

35,1%

0,0%

7,2%

26,8%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Foreigners - Travel companion, by motivation

Other

Business

Leisure



10.2 NATIONALS

AREA OF RESIDENCE OF NATIONAL VISITORS:

Nationals - Area of residence

North 37,01%

Centre 26,51%

Algarve 10,97%

Madeira 9,79%

Alentejo 8,62%

Azores 5,40%

Lisbon 1,64%

NA 0,06%

1,36

3,02

Averageaccompanying

people


nights)

Nationals

1,95

3,74

0,51

1,78

1,15

3,25

Averageaccompanying

people


nights)

Nationals, by motivation

Other

Business

Leisure

26,5%

13,6%

18,9%

0,8%

15,9%

24,3%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Nationals - Travel companion

38,5%

0,7%

30,0%

1,5%

28,5%

0,8%

2,3%

34,8%

0,2%

0,0%

1,1%

61,7%

37,9%

12,8%

21,3%

0,0%

3,0%

25,1%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Nationals - Travel companion, by motivation

Other

Business

Leisure



10.3 TOTAL

10.4 BY NATIONALITY

1,93

4,25

Averageaccompanying

people


nights)

Total

2,29

4,62

0,56

2,56

1,26

4,39

Averageaccompanying

people


nights)

Total, by motivation

Other

Business

Leisure

27,0%

6,0%

23,3%

1,0%

29,4%

13,3%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Total - Travel companion

32,2%

0,5%

27,8%

1,2%

37,4%

0,9%

2,8%

30,4%

0,7%

0,4%

1,3%

64,3%

30,4%

5,6%

31,5%

0,0%

6,1%

26,4%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Total - Travel companion, by motivation

Other

Business

Leisure

5,25

4,85

4,83

4,76

4,76

4,68

4,65

4,59

4,31

4,26

4,25

3,02

Scandinavia

France

Italy

Germany

UK/Ireland

Foreigners

Brazil

USA

Benelux

Spain

Total

Nationals

Average stay in Lisbon(up to 10 nights)

2,54

2,42

2,27

2,26

2,21

2,20

2,19

2,17

1,99

1,93

1,81

1,36

Italy

Scandinavia

USA

Brazil

UK/Ireland

France

Germany

Foreigners

Spain

Total

Benelux

Nationals

Average no. of travel companions



37,7%

37,4%

36,0%

36,0%

35,8%

35,1%

35,0%

32,7%

32,4%

31,6%

29,4%

15,89%

UK/Ireland

Italy

Benelux

Scandinavia

USA

Germany

Foreigners

Brazil

Spain

France

Total

Nationals

Travel companion - Gr. of friends (%)

37,7%

27,1%

27,0%

26,70%

26,7%

26,5%

25,9%

23,9%

23,5%

21,8%

21,6%

19,5%

USA

France

Total

Brazil

Foreigners

Nationals

UK/Ireland

Italy

Scandinavia

Spain

Germany

Benelux

Travel companion - Couple (%)

31,3%

30,7%

29,4%

27,01%

25,5%

24,1%

23,5%

23,3%

22,6%

21,7%

18,9%

16,6%

Brazil

Scandinavia

France

Italy

Spain

Foreigners

Germany

Total

UK/Ireland

USA

Nationals

Benelux

Travel companion - Family (%)

24,3%

19,8%

14,01%

13,7%

13,3%

9,8%

9,3%

7,1%

6,9%

6,1%

5,7%

1,9%

Nationals

Benelux

Spain

Germany

Total

UK/Ireland

Foreigners

Brazil

France

Scandinavia

Italy

USA

Travel companion - Alone (%)



11 AVERAGE EXPENSES

11.1 FOREIGNERS

11.2 NATIONALS

11.3 TOTAL

Leisure Business Total Leisure Business Total Leisure Business Total

541,52 € 610,06 € 571,90 € 361,95 € 409,89 € 375,07 € -33,2% -32,8% -34,4%

Accommodation 80,75 € 100,90 € 87,08 € 55,10 € 80,67 € 58,53 € -31,8% -20,0% -32,8%

Food 36,19 € 46,48 € 36,37 € 33,55 € 45,09 € 34,68 € -7,3% -3,0% -4,7%

Attractions 5,57 € 1,75 € 4,45 € 8,09 € 1,85 € 7,25 € 45,4% 5,6% 62,9%

Transportation 2,38 € 5,13 € 2,88 € 6,46 € 13,44 € 7,27 € 171,6% 162,0% 152,8%

Other 5,79 € 18,55 € 8,78 € 22,00 € 35,73 € 24,59 € 280,1% 92,6% 179,9%

Global 130,67 € 172,82 € 139,56 € 125,20 € 176,78 € 132,32 € -4,2% 2,3% -5,2%

889,09 € 957,00 € 907,61 € 742,64 € 678,45 € 751,57 € -16,5% -29,1% -17,2%

1.735 346 2.444 834 151 1.040

Average individual expense (no transportation)

answers

Average Individual Expense Transportation

Average daily

individual

expense

(without

transportation to

Lisbon)

FOREIGNERS

2014 2015 Variation


64,63 € 82,42 € 68,79 € 62,41 € 73,37 € 64,30 € -3,4% -11,0% -6,5%

Accommodation 66,17 € 62,25 € 72,12 € 44,23 € 68,64 € 55,64 € -33,2% 10,3% -22,9%

Food 32,01 € 31,96 € 30,90 € 27,80 € 35,05 € 30,12 € -13,1% 9,7% -2,5%

Attractions 5,04 € 1,03 € 2,31 € 6,97 € 0,49 € 4,00 € 38,3% -52,4% 73,4%

Transportation 1,24 € 2,95 € 1,54 € 3,09 € 8,13 € 4,75 € 149,2% 175,5% 209,7%

Other 8,75 € 38,75 € 19,58 € 20,48 € 19,03 € 18,97 € 134,1% -50,9% -3,1%

Global 113,21 € 136,94 € 126,45 € 102,58 € 131,35 € 113,48 € -9,4% -4,1% -10,3%

557,48 € 500,35 € 567,99 € 485,85 € 365,53 € 456,67 € -12,8% -26,9% -19,6%

163 184 571 123 116 353answers


Average daily

individual

expense

(without

transportation to

Lisbon)


NATIONALS

2014 2015 Variation


465,52 € 432,12 € 439,50 € 308,55 € 244,57 € 294,44 € -33,7% -43,4% -33,0%

Accommodation 78,42 € 87,87 € 83,14 € 53,16 € 74,76 € 57,78 € -32,2% -14,9% -30,5%

Food 35,53 € 41,58 € 34,93 € 32,52 € 40,16 € 33,50 € -8,5% -3,4% -4,1%

Attractions 5,48 € 1,51 € 3,89 € 7,89 € 1,18 € 6,41 € 44,0% -21,6% 64,9%

Transportation 2,20 € 4,39 € 2,52 € 5,86 € 10,83 € 6,62 € 166,6% 146,5% 162,3%

Other 6,26 € 25,36 € 11,63 € 21,73 € 27,52 € 23,13 € 247,1% 8,5% 99,0%

Global 127,89 € 160,72 € 136,11 € 121,17 € 154,46 € 127,43 € -5,3% -3,9% -6,4%

806,89 € 810,32 € 814,59 € 681,14 € 550,52 € 669,03 € -15,6% -32,1% -17,9%

1.898 530 3.015 957 267 1.393


answers

TOTAL

2014 2015 Variation


Average daily

individual

expense

(without

transportation to

Lisbon)



11.4 BY NATIONALITY

Market Average individual expense in transportation

Brazil 929,36 €

USA 928,79 €

Scandinavia 382,01 €

Foreigners 375,07 €

Total 294,44 €

Germany 285,94 €

Benelux 222,43 €

Italy 204,03 €

UK/Ireland 192,59 €

France 192,16 €

Spain 107,28 €

Nationals 64,30 €

Market

Average daily individual expense (without transportation)

Brazil 150,08 €

USA 147,10 €




Total 127,43 €

Italy 124,53 €

Germany 123,26 €

Benelux 122,68 €

Spain 120,18 €

France 116,24 €

Nationals 113,48 €

Market Average individual expense (no transportation)

Brazil 847,72 €


USA 821,78 €



Italy 725,64 €

Germany 709,90 €

France 680,27 €

Total 669,03 €

Benelux 651,38 €

Spain 632,53 €

Nationals 456,67 €



12 PROFILE BY NATIONALITY

12.1 GERMANY (379 interviews)

Female; 38,0%

Male; 62,0%

Germany

Germany - Gender

0,3%

2,4%

19,5%

37,5%

29,6%

9,2%

1,6%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Germany - Age

68,9%

7,7%

21,9%

1,6%

Married,Together

Separated,Divorced

Single

Widow/er

Germany - Marital status

0,3%

37,5%

48,8%

13,5%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Germany - Academic level

21,6%

5,0%

23,5%

1,1%

35,1%

13,7%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

Germany - Travel companion

First comer; 72,3%

Repeater;

27,7%

Germany - Previous experience

2,1%

24,3%

1,6%

16,1%

0,3%

55,7%

Travel agent -group


Friends

Company

Gift

By myself

Germany - Travel preparation

58,0%

58,6%

9,0%

69,1%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Germany - Use of Internet

2,19

4,76

5,07

Averageaccompanying people

Averagestay in

Lisbon (upto 10

nights)

Averagestay in

Portugal(up to 15nights)

Germany



Germany - Area of residence

Nordrhein - Westfalen 28,2%

Hesse 16,4%

Bayern 12,9%

Berlin 12,7%

Hamburg 6,1%

Nieder Sachsen 6,1%

Bremen 4,2%

Baden- Württenberg 3,7%

Sachsen 3,7%

Brandenburg 2,6%

Mecklenburg- Vorpommern 1,3%

Sachsen- Anhalt 0,8%

Schleswig- Holstein 0,8%

Rheinland- Pfalz 0,3%

NA 0,3%

15,8%

7,1%

9,8%

2,9%

21,1%

7,4%

34,6%

Berlin

Cologne

Dusseldorf

Stuttgart

Frankfurt

Munich

Other

Germany - Airports of origin

0,3%

99,7%

Private car

Plane

Germany - Transportation to Lisbon



Motivational segments Germany


Sun and Sea 12,40%


MI 8,44%


Fair 0,53%

Training 0,53%

Nature 0,53%


Other 0,79%

PURPOSE OF TRIP Germany







Rest/Relax 36,9%

Sightseeing 26,4%



Nightlife 16,1%







Play sports 1,1%


2014 2015 Var%449,23 € 285,94 € -36,3%

Accommodation 95,28 € 60,37 € -36,6%

Food 35,74 € 34,00 € -4,8%Attractions 4,42 € 7,44 € 68,1%

Transportation 2,08 € 7,57 € 263,5%Other 3,66 € 13,88 € 278,9%

Global 141,19 € 123,26 € -12,7%927,99 € 709,90 € -23,5%

177 64

Germany


Average daily

individual expense

(without transportation to

Lisbon)Average individual expense (no transportation)

answers



12.2 BENELUX (308 interviews)

Female; 36,4%

Male; 63,6%

Benelux

Benelux - Gender

0,6%

5,8%

32,5%

31,8%

24,0%

3,9%

1,3%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Benelux - Age

54,9%

7,1%

37,0%

1,0%

Married,Together

Separated,Divorced

Single

Widow/er

Benelux - Marital status

0,3%

17,9%

63,6%

18,2%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Benelux - Academic level

19,5%

7,1%

16,6%

1,0%

36,0%

19,8%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

Benelux - Travel companion

First comer; 67,2%

Repeater;

32,8%

Benelux - Previous experience

1,9%

8,8%

4,5%

24,4%

60,4%

Travel agent -group


Friends

Company

By myself

Benelux - Travel preparation

65,9%

65,9%

6,2%

61,7%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Benelux - Use of Internet

1,81

4,31

4,63


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


Benelux



Motivational segments Benelux


Sun and Sea 13,64%


MI 12,34%




Sport events 0,65%

Fair 0,65%

Incentive 0,32%

Health 0,32%

Other 0,32%

100,0%Plane

Benelux - Transportation to Lisbon

28,2%

37,3%

16,2%

16,9%

Amsterdam

Brussels

Luxembourg

Other

Benelux - Airports of origin

Leisure; 72,4%

Business; 26,0%

Other; 0,3%

Health; 0,3%


1,0%

Purpose of trip - Benelux



PURPOSE OF TRIP Benelux








Sightseeing 26,9%

Rest/Relax 25,0%

Nightlife 23,7%









Play sports 1,0%

2014 2015 Var%486,59 € 222,43 € -54,3%

Accommodation 95,38 € 56,50 € -40,8%

Food 35,27 € 33,87 € -4,0%Attractions 4,60 € 7,57 € 64,4%Transportation 2,28 € 7,51 € 229,0%

Other 3,83 € 17,23 € 350,1%Global 141,37 € 122,68 € -13,2%

882,01 € 651,38 € -26,1%

185 91


answers

Benelux

Average Individual Expense TransportationAverage daily

individual expense (without

transportation to Lisbon)



12.3 BRAZIL (352 interviews)

Female; 34,9%

Male; 65,1%

Brazil

Brazil - Gender

0,3%

1,4%

15,3%

36,4%

36,4%

5,1%

5,1%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Brazil - Age

72,2%

10,8%

15,9%

1,1%

Married,Together

Separated,Divorced

Single

Widow/er

Brazil - Marital status

0,6%

8,5%

56,0%

34,9%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Brazil - Academic level

26,7%

1,1%

31,3%

1,1%

32,7%

7,1%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

Brazil - Travel companion

First comer; 77,8%

Repeater;

22,2%

Brazil - Previous experience

4,3%

44,3%

0,9%

2,0%

0,6%

48,0%

Travel agent -group


Friends

Company

Gift

By myself

Brazil - Travel preparation

51,4%

50,9%

12,2%

80,4%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Brazil - Use of Internet

2,26

4,65

5,67


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


Brazil



Brazil - Area of residence

São Paulo 22,2%

Minas Gerais 19,9%

Rio de Janeiro 8,8%

Paraná 8,5%

Bahia 5,1%

Distrito Federal 4,5%

Rio Grande do Sul 4,3%

Goiás 4,0%

Pernambuco 4,0%

Ceará 3,7%

Mato Grosso 2,6%

Santa Catarina 2,6%

Rio Grande do Norte 1,4%

Sergipe 1,4%

Amazonas 1,1%

Espírito Santo 1,1%

Maranhão 0,9%

Mato Grosso do Sul 0,9%

Piauí 0,9%

Alagoas 0,6%

Paraíba 0,6%

Acre 0,3%

Amapá 0,3%

Pará 0,3%

Rondónia 0,3%

99,7%

0,3%

Plane

Ship/Cruise

Brazil - Transportation to Lisbon

3,7%

1,4%

48,9%

4,5%

9,4%

6,3%

22,2%

Fortaleza

Natal

Other

Recife

Rio de Janeiro

Salvador

São Paulo

Brazil - Airports of origin



Motivational segments Brazil




MI 2,27%


Training 0,57%

Other 1,42%

PURPOSE OF TRIP Brazil






Sightseeing 52,0%



Rest/Relax 30,1%






Nightlife 9,7%



Play sports 1,7%


Leisure; 91,8%

Business; 4,8%

Other; 2,0%

Visiting family/friends; 1,4%

Purpose of trip - Brazil

2014 2015 Var%

1.056,40 € 929,36 € -12,0%Accommodation 73,33 € 57,88 € -21,1%Food 34,32 € 32,85 € -4,3%Attractions 6,12 € 7,66 € 25,1%

Transportation 4,64 € 8,39 € 80,8%Other 22,75 € 43,31 € 90,3%Global 141,16 € 150,08 € 6,3%

984,18 € 847,72 € -13,9%214 119

Average individual expense (no transportation)answers

Brazil


individual expense


Lisbon)



12.4 SCANDINAVIA (264 interviews)

Female; 39,8%

Male; 60,2%

Scandinavia

Scandinavia - Gender

0,4%

3,0%

14,0%

25,8%

43,9%

10,2%

2,7%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Scandinavia - Age

68,2%

13,3%

15,5%

3,0%

Married,Together

Separated,Divorced

Single

Widow/er

Scandinavia - Marital status

0,4%

14,8%

67,4%

17,4%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Scandinavia - Academic level

23,5%

3,8%

30,7%

0,0%

36,0%

6,1%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

Scandinavia - Travel companion

First comer; 79,9%

Repeater;

20,1%

Scandinavia - Previous experience

1,5%

26,9%

1,9%

5,7%

0,0%

64,0%

Travel agent -group


Friends

Company

Gift

By myself

Scandinavia - Travel preparation

68,2%

67,8%

11,0%

78,0%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Scandinavia - Use of Internet

2,42

5,25

5,63


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


Scandinavia



Motivational segments Scandinavia


Sun and Sea 15,53%

MI 4,92%




Nature 0,76%


Sport events 0,38%

Fair 0,38%

Golf 0,38%

Other 1,14%

100,0%Plane

Scandinavia - Transportation to Lisbon

28,8%

13,3%

12,1%

17,0%

21,6%

Copenhagen

Stockholm

Helsinki

Oslo

Other

Scandinavia - Airports of origin

Leisure; 89,0%

Business; 8,3%

Other; 1,1%


Purpose of trip - Scandinavia



PURPOSE OF TRIP Scandinavia






Rest/Relax 43,9%


Sightseeing 28,4%



Nightlife 11,7%







Play sports 1,9%


2014 2015 Var%563,65 € 382,01 € -32,2%

Accommodation 94,10 € 70,68 € -24,9%


Other 2,50 € 16,53 € 560,7%Global 140,14 € 134,26 € -4,2%

927,95 € 838,86 € -9,6%

228 76

Scandinavia





answers



12.5 SPAIN (678 interviews)

Female; 32,2%

Male; 67,8%

Spain

Spain - Gender

0,0%

5,0%

27,3%

37,2%

26,1%

3,2%

1,2%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Spain - Age

66,7%

5,3%

27,6%

0,4%

Married,Together

Separated,Divorced

Single

Widow/er

Spain - Marital status

1,2%

39,4%

48,1%

11,4%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Spain - Academic level

21,8%

4,9%

25,5%

1,3%

32,4%

14,0%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

Spain - Travel companion

First comer; 68,7%

Repeater;

31,3%

Spain - Previous experience

1,9%

4,9%

4,9%

17,0%

0,1%

71,2%

Travel agent -group


Friends

Company

Gift

By myself

Spain - Travel preparation

58,8%

75,7%

8,3%

66,4%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Spain - Use of Internet

1,99

4,26

4,60


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


Spain



Spain - Area of residence

Madrid Com 35,7%

Catalunya 17,3%

Andalucia 13,3%

Galicia 8,6%

Valencia Com 4,6%

País Vasco 3,2%

Castilla y Léon 2,9%

Is Baleares 2,7%

Extremadura 2,4%

Aragón 2,2%

Castilla-la-Mancha 1,9%

Murcia Com 1,2%

Cantabria 1,0%

Is Canarias 0,9%

Navarra 0,9%

Asturias 0,7%

La Rioja 0,3%

Ceuta 0,1%

Melilla 0,1%

0,1%

2,1%

2,1%

21,2%

73,6%

0,9%

Public bus

Tourist bus

Rental car

Private car

Plane

Train

Spain - Transportation to Lisbon

0,1%

15,3%

1,5%

35,4%

4,0%

9,9%

2,2%

1,6%

1,2%

Asturias

Barcelona

Bilbao

Madrid

Malaga

Other

P.Mallorca

Seville

Valencia

Spain - Airports of origin



Motivational segments Spain


Sun and Sea 12,98%


MI 7,37%



Nature 0,29%

Sport events 0,15%

Fair 0,15%

Training 0,15%

Golf 0,15%


Other 0,29%

PURPOSE OF TRIP Spain








Rest/Relax 26,4%

Sightseeing 25,4%

Nightlife 21,4%








Play sports 1,6%


2014 2015 Var%

216,63 € 107,28 € -50,5%Accommodation 65,23 € 52,43 € -19,6%

Food 32,97 € 34,68 € 5,2%Attractions 4,83 € 5,85 € 21,1%Transportation 5,06 € 8,99 € 77,6%

Other 9,11 € 18,22 € 100,1%Global 117,20 € 120,18 € 2,5%

668,78 € 632,53 € -5,4%

189 198

Spain





answers



12.6 UNITED STATES OF AMERICA (106 interviews)

Female; 30,2%

Male; 69,8%

USA

USA - Gender

0,0%

0,9%

11,3%

41,5%

25,5%

9,4%

11,3%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

USA - Age

71,7%

8,5%

16,0%

3,8%

Married,Together

Separated,Divorced

Single

Widow/er

USA - Marital status

0,0%

24,5%

62,3%

13,2%

Elementary

Secondary

Universitydegree

Post-graduation or

more

USA - Academic level

37,7%

2,8%

21,7%

0,0%

35,8%

1,9%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

USA - Travel companion

First comer; 85,8%

Repeater;

14,2%

USA - Previous experience

16,0%

48,1%

1,9%

3,8%

30,2%

Travel agent -group


Friends

Company

By myself

USA - Travel preparation

2,27

4,59

5,49


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


USA

34,9%

33,0%

16,0%

80,2%

Booktransportation

Bookaccommodation

Book package

Travel information

USA - Use of Internet



100,0%Plane

USA - Transportation to Lisbon

8,5%

8,5%

25,5%

51,9%

1,9%

0,0%

Boston-PLD

London LHR

NY-Newark

Other

Paris CDG

Philadelphia

USA - Airports of origin

2014 2015 Var%656,49 € 928,79 € 41,5%

Accommodation 98,99 € 71,46 € -27,8%

Food 35,22 € 38,52 € 9,4%Attractions 4,52 € 8,32 € 84,1%

Transportation 1,81 € 8,86 € 389,0%Other 0,96 € 19,93 € 1972,9%

Global 141,50 € 147,10 € 4,0%928,48 € 821,78 € -11,5%

99 30


answers

USA


Average daily

individual expense


Lisbon)



USA - Area of residence

New York 17,9%

California 9,4%

Arizona 8,5%

Massachussets 7,5%

Florida 6,6%

Texas 5,7%

New Jersey 4,7%

Maryland 3,8%

New Mexico 2,8%

Michigan 1,9%

Minnesota 1,9%

Montana 1,9%

Nebraska 1,9%

Colorado 0,9%

Georgia 0,9%

Hawaii 0,9%

Indiana 0,9%

Kansas 0,9%

Kentucky 0,9%

Missouri 0,9%

North Carolina 0,9%

Ohio 0,9%

Oregon 0,9%

Pensylvannia 0,9%

Washington 0,9%

Wisconsin 0,9%

NA 13,2%

Leisure; 92,5%

Business; 4,7%

Other; 0,9%

Religion; 0,9%


Purpose of trip - USA



Motivational segments USA




MI 1,89%



Other 0,94%

PURPOSE OF TRIP USA






Sightseeing 38,7%

Rest/Relax 33,0%







Nightlife 6,6%




Play sports 0,9%




12.7 FRANCE (462 interviews)

Female; 42,4%

Male; 57,6%

France

France - Gender

0,0%

5,8%

20,6%

34,8%

31,8%

5,4%

1,5%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

France - Age

69,5%

6,7%

23,2%

0,6%

Married,Together

Separated,Divorced

Single

Widow/er

France - Marital status

0,0%

24,5%

62,3%

13,2%

Elementary

Secondary

Universitydegree

Post-graduation

or more

France - Academic level

27,1%

4,5%

29,4%

0,4%

31,6%

6,9%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

France - Travel companion

First comer; 77,1%

Repeater;

22,9%

France - Previous experience

1,3%

14,1%

3,9%

9,5%

0,4%

70,8%

Travel agent -group


Friends

Company

Gift

By myself

France - Travel preparation

70,8%

75,1%

12,1%

72,3%

Book transportation

Bookaccommodation

Book package

Travel information

France - Use of Internet

2,20

4,85

5,31


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


France



France - Area of residence

Île de France 36,6%

Provence- Alpes- Cote D'Azur 17,3%

Rhône- Alpes 10,6%

Aquitaine 4,3%

Midi Pyrénées 4,3%

Pays de la Loire 3,5%

Bretagne 3,2%

Languedoc- Roussillon 2,4%

Bourgogne 2,2%

Nord- Pas de Calais 2,2%

Alsace 1,9%

Centre 1,9%

Franche- Comté 1,9%

Limousin 1,5%

Champagne- Ardenne 1,3%

Basse- Normandie 1,1%

Haute- Normandie 0,9%

Auvergne 0,9%

Picardie 0,9%

Lorraine 0,4%

Poitou- Charentes 0,2%

Réunion 0,2%

NA 0,2%

0,2%

5,2%

94,6%

Rental car

Private car

Plane

France - Transportation to Lisbon

3,5%

8,2%

10,8%

4,5%

21,6%

18,2%

22,3%

3,7%

Bordeaux

Lyon

Marseille

Nice

Other

Paris CDG

Paris ORY

Toulouse

France - Airports of origin



Motivational segments France


Sun and Sea 12,99%



MI 4,11%


Sport events 0,43%


Training 0,22%

Other 0,65%

PURPOSE OF TRIP France






Rest/Relax 39,6%


Sightseeing 32,3%


Nightlife 19,3%








Play sports 2,6%


Health reasons 0,2%

Leisure; 87,4%

Business; 10,6%

Other; 0,9%


Purpose of trip - France

2014 2015 Var%345,93 € 192,16 € -44,5%

Accommodation 69,02 € 51,10 € -26,0%

Food 31,20 € 32,02 € 2,6%Attractions 4,50 € 7,08 € 57,2%Transportation 2,85 € 7,16 € 150,8%

Other 5,90 € 18,87 € 219,8%Global 113,48 € 116,24 € 2,4%

702,08 € 680,27 € -3,1%

226 118





France

answers



12.8 ITALY (348 interviews)

Female; 41,4%

Male; 58,6%

Italy

Italy - Gender

0,0%

4,6%

17,5%

38,5%

35,1%

4,3%

0,0%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Italy - Age

69,0%

6,3%

24,1%

0,6%

Married,Together

Separated,Divorced

Single

Widow/er

Italy - Marital status

0,3%

51,1%

41,4%

7,2%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Italy - Academic level

23,9%

1,1%

27,0%

4,9%

37,4%

5,7%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

Italy - Travel companion

First comer; 87,4%

Repeater;

12,6%

Italy - Previous experience

6,9%

23,0%

4,9%

4,3%

60,9%

Travel agent -group


Friends

Company

By myself

Italy - Travel preparation

67,5%

67,5%

14,4%

83,6%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Italy - Use of Internet

2,54

4,83

5,12


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


Italy



Italy - Area of residence

Lombardia 29,9%

Lazio 22,4%

Emilia-Romagna 9,2%

Veneto 8,6%

Piemonte 5,2%

Campania 4,9%

Sicilia 4,3%

Liguria 3,4%

Friuli-Venezia Giulia 2,9%

Marche 2,3%

Toscana 2,3%

Puglia 2,3%

Molise 0,6%

Sardegna 0,6%

Abruzzo 0,3%

Basilicata 0,3%

Trentino-Alto Adige 0,3%

NA 0,3%

0,3%

99,7%

Private car

Plane

Italy - Transportation to Lisbon

4,3%

5,2%

23,9%

32,8%

26,4%

5,7%

Bologna

Milan LIN

Milan MXP

Other

Rome

Venice

Italy - Airports of origin



Motivational segments Italy


Sun and Sea 13,79%


MI 2,30%




Sport events 0,57%

Training 0,57%

Health 0,29%

Nature 0,29%

Other 1,15%

PURPOSE OF TRIP Italy







Rest/Relax 37,9%


Sightseeing 28,4%

Nightlife 19,5%









Play sports 0,9%

Health reasons 0,3%

2014 2015 Var%410,08 € 204,03 € -50,2%

Accommodation 83,83 € 54,84 € -34,6%


Other 4,29 € 23,49 € 447,2%Global 130,51 € 124,53 € -4,6%

813,40 € 725,64 € -10,8%

186 82

Italy





answers



12.9 UNITED KINGDOM AND IRELAND (499 interviews)

Female; 37,1%

Male; 62,9%

UK/Ireland

UK/Ireland - Gender

0,0%

4,6%

20,8%

33,9%

35,1%

3,8%

1,8%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

UK/Ireland - Age

65,7%

8,4%

25,5%

0,4%

Married,Together

Separated,Divorced

Single

Widow/er

UK/Ireland - Marital status

0,6%

49,9%

40,7%

8,8%

Elementary

Secondary

Universitydegree

Post-graduation

or more

UK/Ireland - Academic level

25,9%

3,6%

22,6%

0,4%

37,7%

9,8%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

UK/Ireland - Travel companion

First comer; 79,8%

Repeater;

20,2%

UK/Ireland - Previous experience

2,0%

17,0%

2,8%

11,0%

0,2%

66,9%

Travel agent -group


Friends

Company

Gift

By myself

UK/Ireland - Travel preparation

70,7%

70,9%

6,2%

80,4%

Booktransportation

Bookaccommodation

Book package

Travelinformation

UK/Ireland - Use of Internet

2,21

4,76

4,91


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


UK/Ireland



UK/Ireland - Area of residence

London 27,5%

Northwest 17,8%

Ireland 17,6%

Scotland 9,2%

West Midlands 6,6%

Southeast 5,8%

Southwest 4,6%

Yorkshire and the Humber 3,8%

East Midlands 1,8%

East 1,6%

Wales 1,2%

Northern Ireland 1,2%

Northeast 0,8%

Isle of Man 0,4%

0,2%

0,2%

99,4%

0,2%

Tourist bus

Private car

Plane

Train

UK/Ireland - Transportation to Lisbon

3,6%

14,0%

8,4%

11,2%

11,2%

12,2%

37,5%

Birmingham

Dublin

London LGW

London LHR

London LTN

Manchester

Other

UK/Ireland - Airports of origin



Motivational segments UK/Ireland


Sun and Sea 13,03%


MI 4,61%


Sport events 0,80%


Fair 0,60%

Incentive 0,20%

PURPOSE OF TRIP UK/Ireland







Rest/Relax 38,7%


Sightseeing 24,2%

Nightlife 19,2%








Play sports 1,2%


2014 2015 Var%388,21 € 192,59 € -50,4%

Accommodation 85,67 € 60,15 € -29,8%


Other 5,87 € 20,62 € 251,5%Global 138,61 € 133,41 € -3,8%

920,70 € 767,93 € -16,6%

181 81

United Kingdom and Ireland


Average daily individual expense


Lisbon)


answers

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