survey: the state of agency-client collaboration 2012
DESCRIPTION
We surveyed more than 500 marketers and agency folks about their biggest challenges in working together. This in-depth report of our findings reveals that 40 percent of creative agencies lose business because they lack collaboration tools.TRANSCRIPT
SURVEY
2012
THE STATE OF AGENCY-CLIENT COLLABORATION
©2012 Central Desktop
321
Ob
jecti
ve
sWhat are the biggest challenges facing agencies and clients in working together?
How important are collaboration tools to agencies and brands?
How do collaboration technologies benefit internal operations and the agency-client relationship?
©2012 Central Desktop
©2012 Central Desktop
If AGENCIES could change one thing about working internally and with clients…
©2012 Central Desktop
If BRANDS could change one thing about working internally and with agencies…
©2012 Central Desktop
Clients are penalizing agencies without the right tools.
©2012 Central Desktop
Brands are getting vocal about collaboration.
©2012 Central Desktop
Agencies are feeling the pressure.
©2012 Central Desktop
Collaboration systems make agencies more appealing in competitive situations.
©2012 Central Desktop
Agencies and clients who have implemented collaboration tools are enjoying the benefits.
©2012 Central Desktop
How agencies define the cloud
©2012 Central Desktop
How brands define the cloud
©2012 Central Desktop
570 qualified respondents
276 marketing
agencies
294 brands +internalmarketers
©2012 Central Desktop
276
marketingagencies
by type
by roleby size
RESPONDENTS
©2012 Central Desktop
294
brands + internal marketers
by type
by roleby size
RESPONDENTS
