2015 ALUMNI SURVEYConducted in Summer 2015

Presented by Molly MohrFebruary 5, 2016

DATA POOLAnnual

MembersSent to 2,277

email addresses

16% completion rate

Sent to 1,505 email addresses

19% completion rate

Sent to 35,733 email addresses

1.5% completion rate

Life Members Non-Members

AGENDA

Communications

Events

Membership

Non-Member

Questions

Demographics

DiscussionLOOK HERE!

COMMUNICATIONS

COMMUNICATION PREFERENCES

p. 3

How do you prefer to receive information from your alma mater?

COMMUNICATION REALITIES

p. 4

How do you hear about Alumni Association events?

FACEBOOK ANALYTICSAugust 1, 2015 – February 1,

2016• Increased net likes by 700• 14% growth

February 1, 2015 – August 1, 2015

• Increased net likes by 272• 6% growth

COMMUNICATION FREQUENCY

November 2015 – January 20169.7 emails/month

September 2014 – October 201515.8 emails/month

COMMUNICATION TOPICSImportance

1) Events2) Benefits3) Newsletters4) Legislative5) Research6) Travel

Our E-mail Topics78% Events11% Membership5% Benefits3% Travel2% Volunteering1% Scholarship

p. 7

IMPORTANT ASSOCIATION ACTIVITIES‘Volunteer opportunities’ fell in bottom 2 for all segments‘Hosting Alumni Events’ is least important to non-membersTop 2 activities for all segments• Advocating for UTSA• Scholarships to students

p. 10

FACEBOOK MODIFICATIONS#1 activity =‘Advocating for UTSA’

November 1, 2015 – February 1, 2016Top 10 most engaging posts

=Non-ask touchpoints promoting UTSA

EVENTS

EVENT FREQUENCYANNUAL MEMBERS

• 1 event/month

LIFE MEMBERS AND NON-MEMBERS

• 1 event every other month

OUR 2015 AVERAGE• 52 events/year• ~4.08 events/month

p. 12

EVENT ATTENDANCEIn the past 12 months,

who’s attended an Association event?

55% of annual members

58% of life members

14% of non-members

Comparison to UTSA Events

13% more people attended UTSA events

p. 13

ATHLETIC EVENTSMost Attended UTSA Events Most Attended Association

Event

p. 14, 16

LEAST ATTENDED EVENTSNew Grad Mixer

(Life & Non-Members)

Ring Ceremony (Annual

Members)

p. 16

ccc

MOST FULLY SATISFIEDAlumni Gala

(Annual Members)Diploma Dash

(Life Members)Ring Ceremony(Non-Members)

p. 17

c

LEAST FULLY SATISFIED

New Grad Mixer(Annual & Life

Members)

p. 17

cBirds Up Breakfast

(Non-Members)

cc

MOST IMPORTANT EVENTSRoadrunner Station Diploma Dash

p. 18

LEAST IMPORTANT EVENTS

Golf Tournament

p. 18

New Grad Mixer Birds Up Breakfast

MEMBERSHIP

BENEFIT USAGEHave you used any of the benefits that the Alumni Association provides to its members?

Top word used in all segments’ responses…

BENEFIT SUGGESTIONS

p. 23

DISCOUNTS!

MEMBERSHIP PRICING

An average of 88% of members

believe dues are ‘Just Right.’

p. 24

NON-MEMBERS

ONLY

CONNECTIONS TO UTSADo you keep in contact with

other UTSA alumni? Top 3 Relationships

•Work (predominant result)• Friends/social• Family

p. 31

WHY HAVEN’T YOU JOINED?#1 “Other” Response

TIMEFrequent “Other” Responses

FINANCIAL, DUES, COST

RECONNECTING WITH UTSAAre you open to giving back to your alma

mater?

p. 33

DEMOGRAPHICS

LIFESTYLE DATACompared to non-members, a larger percentage of

members…

p. 26-27

ARE MARRIEDHAVE CHILDREN

HAVE FAMILY CONNECTIONS TO UTSA

2015 ALUMNI SURVEY

DISCUSSION