survey on mineral water1

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A

SURVEY REPORT

ON

CUSTOMER AWARENESS ABOUT THE BRANDS OF MINERAL WATERS IN THE CITY OF VARANASI

Bachelor of Business Administration (B.B.A)

(2007-2010)

Approved By

AICTE, HRD MINISTRY

Under the Aegis of Submitted By:

Dr. Rahul Rajan Parvaiz Kamal

( SMS, Varanasi) (B.B.A 4th Semester)

B/11/082

SCHOOL OF MANAGEMENT SCIENCE

VARANASI


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DECLARATION

I hereby declare that the information presented here is correct tothe best of my knowledge and the analysis is as per the norms

and guidelines provided for the report. I have utilized the

requisite concepts and applied the required methodologies to

analyze the primary data collected to reach the conclusion

present in the report.

I claim the report to be my indigenous work and has not

been presented anywhere for any purpose what so ever.

Parvaiz Kamal

Roll No. B/11/082

B.B.A 4thSemester

SMS, Varanasi

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ACKNOWLEDGEMENT

It is indeed a moment of immense gratificalm for me to express

my deepest gratitude to the faculty of SMS for providing me

with any opportunity to carry out this survey and help me create

survey report on CUSTOMER AWARENESS ABOUT THE BRANDS OF MINERALWATERS IN THE CITY OF VARANASI

I am immensely grateful to prof P.N. Jha (Director of SMS) for

providing me opportunity to prove my skills and shoulder theresponsibilities through this survey report. I would also like to

convey my sincere gratitude to my project guide Dr. Rahul

Rajan (Lecturer) for his valuable guidance and suggestions

while pursuing the project and for taking pains to give his

valuable inputs to structure the report. Without his help and

valuable inputs and guidelines, the completion of this project

would not have been possible.I am highly indebted and thankful to each and every person who

devoted valuable time out of their busy schedule to fill-up the

questionnaire in the time. I am also thankful to our faculty and

classmates for their suggestion and support to undertake this

work and also during the course of study.

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PREFACE

It is great privilege for me to place this report before the reader.

This report is concern with CUSTOMER AWARENESS ABOUT THE BRANDSOF MINERAL WATERS IN THE CITY OF VARANASI.

This project is done to know about there prospects in the coming

time.

This project has been completed with the help of many people

who guided through thick and thin and provided me every kind

of support in completing my project.At last I want to give my thanks to everybody who has co-

operated me a lot in completing my project.

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TABLE OF CONTENT

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TABLE OF CONTENT

S. No Topic Page No

1 INTRODUCTION

2 OBJECTIVES

3 RESEARCH METHODOLOGY

SIGNIFICANCE OF STUDY

SAMPLE SIZE

DATA COLLECTION METHOD

UNIVERSE

SAMPLING TECHNIQUE

RESEARCH DESIGN

4 FINDINGS, ANALYSIS& INTERPRETATION

5 CONCLUSION

6 LIMITATIONS

7 BIBLIOGRAPHY

8 ANNEXURE LIMITATIONS

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INTRODUCTION

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INTRODUCTION

Mineral water is water containing minerals or other dissolved substancesthat alter its taste or give it therapeutic value. Salts, sulfur compounds, andgases are among the substances that can be dissolved in the water. Mineralwater can often be effervescent. Mineral water can be prepared or can occurnaturally. In many places, mineral water is often colloquially used to meancarbonated water, which is usually carbonated mineral water, as opposed totap water.

Traditionally mineral waters would be used orconsumed at their source, often referred to as

taking the waters or taking the cure and such siteswere referred to as spas, baths or wells. Spa wouldbe used when the water was consumed andbathed in, bath when the water was not generallyconsumed, and well when the water was notgenerally bathed in. Often an active tourist centrewould grow up around a mineral water site (even in ancient times; see Bath).Such tourist development resulted in spa towns and hydropathic hotels (oftenshortened to Hydros).

In modern times, it is far more common for mineral waters to be bottled at

source for distributed consumption. Traveling to the mineral water site fordirect access to the water is now uncommon, and in many cases not possible(because of exclusive commercial ownership rights). There are over 3000brands of mineral water commercially available worldwide.[1]

The U.S. FDA classifies mineral water as water containing at least 250 partsper million total dissolved solids (TDS), and is also water coming from a sourcetapped at one or more bore holes or spring, originating from a geologically andphysically protected underground water source. No minerals may be added tothis water.

The more minerals in drinking water, the harderit is said to be; water with fewminerals is described as being soft

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http://en.wikipedia.org/wiki/Waterhttp://en.wikipedia.org/wiki/Mineralhttp://en.wikipedia.org/wiki/Salthttp://en.wikipedia.org/wiki/Sulfurhttp://en.wikipedia.org/wiki/Gashttp://en.wikipedia.org/wiki/Effervescenthttp://en.wikipedia.org/wiki/Carbonated_waterhttp://en.wikipedia.org/wiki/Spahttp://en.wikipedia.org/wiki/Public_bathinghttp://en.wikipedia.org/wiki/Water_wellhttp://en.wikipedia.org/wiki/Tourismhttp://en.wikipedia.org/wiki/Bath,_Somersethttp://en.wikipedia.org/wiki/Spa_townhttp://en.wikipedia.org/wiki/Hydropathic_establishmenthttp://en.wikipedia.org/wiki/Bottled_waterhttp://en.wikipedia.org/wiki/Mineral_water#cite_note-0http://en.wikipedia.org/wiki/Total_dissolved_solidshttp://en.wikipedia.org/wiki/Mineralhttp://en.wikipedia.org/wiki/Salthttp://en.wikipedia.org/wiki/Sulfurhttp://en.wikipedia.org/wiki/Gashttp://en.wikipedia.org/wiki/Effervescenthttp://en.wikipedia.org/wiki/Carbonated_waterhttp://en.wikipedia.org/wiki/Spahttp://en.wikipedia.org/wiki/Public_bathinghttp://en.wikipedia.org/wiki/Water_wellhttp://en.wikipedia.org/wiki/Tourismhttp://en.wikipedia.org/wiki/Bath,_Somersethttp://en.wikipedia.org/wiki/Spa_townhttp://en.wikipedia.org/wiki/Hydropathic_establishmenthttp://en.wikipedia.org/wiki/Bottled_waterhttp://en.wikipedia.org/wiki/Mineral_water#cite_note-0http://en.wikipedia.org/wiki/Total_dissolved_solidshttp://en.wikipedia.org/wiki/Water


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NATURAL MINERAL WATER VS. PACKAGED DRINKINGWATER

OUR BUREAU

Chennai, June 1 The Bureau of Indian Standards recognises two varieties ofbranded drinking water - natural mineral water and packaged drinking water.

Natural mineral water is water from underground source that is packagedclose to the source and meets the quality standards without processing.

Packaged water

On the other hand, packaged drinking water is from any source and has to betreated and disinfected, a process that could involve filtration, UV or ozonetreatment, reverse osmosis before it is fit for human consumption.

Ask any of the natural mineral water manufacturers, they say the number ofprocesses needed to package water for drinking only shows the poor quality ofthe raw material. But the natural mineral water, they say, it is fit for humanconsumption at source and is packed without any treatment.

LICENSEES

Consider this: There are just 11 natural mineral water licence holders, whilethere are several hundred packaged drinking water licences approved by theBureau of Indian Standards, which dictates the quality specifications. Of the 11licensed by the BIS, one is Evian, a French brand, and of the other Indianbrands except for one, in the Aravallis, the rest are in the Himalayan ranges.

COST

According to market sources, while a litre of packaged drinking water is Rs 10-12, natural mineral water starts at about Rs 20 a litre and can go up to Rs 125.

According to Mr Behram Mehta, of Sheelpe Enterprises, and licence holder ofAava brand of natural mineral water, a litre of Aava brand costs about Rs 20 inthe market. Transportation costs are a key factor in deciding the viability ofthe brands. A litre of natural mineral water takes up anywhere up to Rs 6towards transportation.

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According to industry sources, the single factor deciding the viability of abrand in the market is the transportation cost - there is virtually no costinvolved in the processing.

WELCOME TO WATER WAR

There will be crises in the world, much graver than the crude oil problem.Some time back, an international seminar was organized at Bonn, Germany,were 3000 delegates from 130 countries were present. In the seminar, somestartling observations were made that water will be sold the way crude is soldthrough tanker and pipelines in the 21st century. Wars are being waged overcrude. Similarly there will be wars fought over water.130 corer people of the world are deprived of clean potable water. Thisscarcity of water led to business of mineral and packaged drinking water

flourishing. Every day, about 6000 die of water-borne diseases. There are asmany deaths due to consumption of contaminated water as there were duringterrorist attacks on the twin towers. The water crises in India is extremelyserious.97% of water reserve on earth is salty sea waters. 2.5% of the balance 3% isstores in the shaper of icebergs in the arctic region. This leaves us with just5% drinkable water. Large quantities of fresh water, available in the worldtoday, are stored in the massive ponds on the borders of Canada and America.The rest of the world is witnessing the rapidly and consistently depleting stockof water as a result of rising population, urbanization, industrialization andpollution. In several parts of India, the water shortage has triggered riots.According to a report released by the UN, only 3000 cubic meter water can beavailable per year for people in Asia. The Indian average is still lower, that is2500 cubic meter. There is a tradition in Uttar Pradesh that a bride's marriageis considered solemnized only after she performs pooja in worship of a well.Today, in view of most of wells being filled and cemented water tankers areworshipped instead of wells.

About 20 crore people of India do not get clean water to drink. Among thewater resources available in the country about 80% sources have beencontaminated as a result of effluents poured into the waters by industries, orby mixing of dirty waters. Still farmers are advised to prefer cash-rich cropsthat need more water.

In order to consolidate their vote banks, farmers are offered free electricitythat is used to extract water from underground through bore well. This rendersthousands of wells useless owing to constant lowering of water levels. It isbecause of water scarcity that India's agricultural output has gone downresulting in the country having to import food.

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At the time of independence, each village of the country had minimum of onesource of drinking water. The village that has no single source of drinkingwater is recognized in governmental parlance as 'no source village'. Therewere about 750 no source villages in India in 1985.

In 1996, despite all tall claims made by the government number of 'no sourcevillage' had shot up 65,000. This implies that the 65000 'no source villages'that had minimum one source of drinking water lost their sources eitherthrough drying up of wells or through contamination because of industry wasteor gutter water.

When big dams are constructed across big rivers, water flowing underneathbegins to dry up, leading to serious water crises in villages along banks.Municipalities of cities release gutter water into rivers without purifying it andthis deprives hundred of villages of their source of drinking water. Permissiongiven for arbitrary setting up of industries along river banks to contributes to

polluting waters. People who drink this contaminated water fall prey to variouswater-borne diseases. Why are these industrialists, guilty of polluting watermeant for drinking by people, go scot-free? why are municipalities allowed torelease water into rivers without purifying it?

When India achieved independence, water distribution was under the controlof people. Gram Panchayat of every village used to maintain ponds and wellsof its village and what is more, rivers were regarded as wealth of Nature. Ourgovernment has constructed dams over almost all the rivers and as aconsequence, established bureaucratic control over water.

People hardly know the fact that river that was once considered wealth ofNature has become government property because of various irrigationprojects. Earlier water was available free to the people but now they have topay for it to municipalities or irrigation department. Now, plans are beingmade on a War footing to hand over water administration to privatemultinational companies, as they say that bureaucrats and engineers cannotcompetently handle their responsibility. Out of the ten biggest companies inthe world, four are associated with water business. These include Germany'sRWE, France's Vivandi and Swej Liyonej and America's Enron Corporation.Enron has of course gone bankrupt, but earlier it used to deal in water andmake 8000 crore dollars. Its annual turnover was four times that of Microsoft.

In India, arrangements for handing over responsibilities of water distribution incities like Delhi and Mumbai to MNCs are almost complete. The World Bank isbrokering the deal as the agent of these companies. When municipality of anycity seeks loan from WB for its water project, the World Bank, in turn,puts acondition that water distribution responsibility will be awarded to privatecompanies. Pravate companies imply multinational companies here.

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Our government has formulated its new water policy, dictated by thesemultinationals, According to this policy, all new irrigation dams and rivers willbe entrusted to multinationals. Already, MOCs have staked their ownership onDelhi's sacred rivers like Ganga and Yamuna. In the even of our rivers andwater management being handed over to multinationals, the latter will high

the price of water so much that it will be beyond the lips of the poor. As aresult, they will be at the receiving end of ailments caused by drinkingcontaminated water.

There is also no guarantee that by handing over the charge of watermanagements in the hands of MOCs, all sections of society will get cleandrinkable water. The water supplied by the North Ambrian companyresponsible for supply of drinkable water in Britain, has recently been found tobe of inferior quality. Once government entrusts any multinational withmanagement and distribution of water, it has no longer control over it withregard to its quality and regularity.

Multinationals dealing in water are notorious for grabbing governmentcontracts by substantially greasing the palms of bureaucrats and ministers.The top ten companies trading in the water have faced charges of corruptionand irregularities. these companies are adopting corrupt practices to take overwater distribution system in Mumbai and Delhi. Now it up to the people to riseto the occasion to pre-empt their nefarious designs

WHY MINERAL WATER IS THE BEST DRINKING WATER

GoldFox Water Ionizers Odyssey Under-the-counter Water Ionizer Bottled Waters: Are All Created Equal? Purified Water: To Drink or Not to Drink Chlorination: Heart Disease & Cancer Bathing: A Chemical War Zone? Asbestos: Now In Drinking Water Animal Studies: The Compelling Evidence Mineral Analysis of Michigan Mineral Water

BOTTLED WATERS: ARE ALL CREATED EQUAL?

Bottled water is big business. And it usually tastes better than what comes outof your tap. But is it "healthy water?" It depends. Ask yourself: "Is the waterhard? Is it moderately high in TDS?" Most bottled water labels in the US do notgive the information you need to know the answers to these questions.Request a complete water analysis from the company. Keep in mind many

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bottled waters are simply processed water using distillation, reverse osmosis,de-ionization or filtration. Frankly you can do this yourself and save money.With over 700 brands of bottled water available in the US, around 80% areprocessed water. Purchase only natural spring or artesian well waters thatcome closest to the "healthy water" criteria - hardness 170 mg/l and TDS 300

mg/l. References:(47) Michigan Mineral - Premium Natural Water has aHardness of 260 mg/l and TDS 362 mg/l.

PURIFIED WATER: TO DRINK OR NOT TO DRINK

De-mineralized water has little or no minerals. This is the result if you use adistiller, a reverse osmosis unit (RO), or de-ionization (ion exchange resins).However, the research on heart disease and cancer shows a healthy water is

hard and moderately high in TDS (total dissolved solids). Why do peoplepurchase these de-mineralized or water softening systems? Usually theirthinking goes something like this. "I know I should drink water, but it's sopolluted with chlorine, chemicals and toxic metals, that it's not safe. So I'll getrid of these harmful things and all will be OK."

Not really. Creating a "healthy water" means removing the harmful agents butkeeping the beneficial minerals. "Minerals in drinking water are more easilyand better absorbed than minerals from food," according to Dr. John Sorenson,a leading authority on mineral metabolism.

Purifying devices remove everything from the water, harmful bacteria andbeneficial minerals. This stripped water cannot sustain life even in a fish bowl.All fish require minerals to prosper, and if allowed to live in these types ofwater will perish. If this type of water is ingested for long periods of time, itcan leach out valuable body minerals such as potassium, magnesium, sodiumand calcium. Mineralized water is needed for all cellular functions and if thereare no minerals in your drinking water your body will rob the minerals fromsomewhere in your body to satisfy its needs. One can take mineralsupplements to replace them however, it is not easy to replace the minerals inour bodies in the same form that we lost them. References: (5) , (7) , (22) ,(44) , (46) , (50)

CHLORINATION: HEART DISEASE & CANCER

Is the chlorine in our municipal drinking water acting as a catalyst triggeringtumor development both in atherosclerosis (heart disease) and cancer? In thelate 1960's Joseph Price, MD.., wrote a fascinating, yet largely ignored bookentitled, Coronaries, Cholesterol, Chlorine. Based on his experiments he boldly

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shows, "Nothing can negate... the basic cause of atherosclerosis and .. heartattacks and most common forms of strokes is chlorine. The chlorine containedin processed drinking water."

Can chlorine be linked to cancer too? Chlorine combines with natural organic

matter creating cancer causing trihalomethanes (THMs). Collectively THMsinclude such carcinogens as chloroforms, bromoforms, carbon tectachloride,bischlorothane and others.

Drinking chlorinated tap water destroys beneficial bacteria in the body whichwill weaken

and eventually damage one's immunity, and should also be avoided.

Studies from Louisiana, New York, Maryland and Ohio reveal where there arehigher levels of THMs the result is higher levels of cancer. References: (2) ,

(14) , (16) , (18) , (23) , (30) , (34) , (35) , (37) ,(51) ,(52)

BATHING: A CHEMICAL WAR ZONE?Preliminary research suggests that the ingestion of harmful chemicals fromdrinking water may not be the primary route of exposure. Both skin absorptionand inhalation have been studied. Skin versus oral absorption rates for toxicchemicals in both children and adults show much higher rates of chemical

absorption from skin than from oral ingestion for toluene, ethyl benzene, andstyrene. Inhalation from showering for TCE (trichloroethylene) was 6 to 80times greater than from drinking. Lover's of hot tubs & pools beware!

One should consider a using point of use shower filter. This is for chemical, notmineral removal. This can solve your bathing water problems. References: (3) ,(8) , (9)

ASBESTOS: NOW IN DRINKING WATERAsbestos is starting to be discovered in some drinking water systems. Many ofus have heard the stories of asbestos inhalation and cancer. Dr. Irving J.

Selikoff painstakingly documented the relationship between occupationalasbestos exposure and increased respiratory and digestive cancer. He foundthat it generally took at least 20 years of exposure to asbestos before thedamage shows and when it does it's generally too far advanced. Selikoff callsthis the 20 to 30 year rule for environmental disease to show its horrible face.

Studies done in the cities of Duluth, Minneapolis, Iowa City, San Francisco onpeople drinking water with asbestos are starting to show that they have higher

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levels of cancer deaths of the stomach, small intestines, pancreas, gastro-intestinal area and lungs. This is the same pattern as from asbestos inhalation.Yet these cancers are starting to show up after only 10 to 15 years ofexposure. References: (17) , (18) , (42) , (45)

ANIMAL STUDIES: THE COMPELLING EVIDENCEThe research presented in other sections from Healthy Water has been basedmainly on human studies usually looking at large populations orepidemiological analysis. These numerous studies have lead me to advocatethat a "healthy water" is one that contains moderate amounts of TDS, is hard,and has an alkaline pH. What do the animal studies reveal?

Most animal experiments use water that is made "hard" or "soft" to whichvarious harmful substances like cadmium, lead, chlorine or fluoride, have beenadded. What is usually found is that animals drinking the hard water have lessof the harmful agent in their tissues than the animals drinking the soft water.

The animal experiments dramatically and clearly support the main conclusionsobserved from the human studies. Namely, hard water is healthier than softwater. References: (1) , (6) , (19) , (27) , (32) , (36) , (37)

Mineral Analysis of Michigan Mineral Water

Calcium . . . . . . . 193 mg/l

Magnesium . . . . . . 58 mg/lPhosphoros . . . . . . 4 mg/lZinc . . . . . . . . . . . . 5 mg/lSodium . . . . . . . . . 0 mg/lpH . . . . . . . . . . . .

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Water is the most important liquid in the world. Without water, there would beno life, at least not the way we know it. This source of life makes up aboutthree quarters of the human body.

mineralwaters.org is a non-profit consumer web site that offerscomprehensive information about and around bottled water. Help supportmineralwaters.org and keep this valuable resource free and independent.

Over 3'200 brands from more than 130 countries are presented with theircontents. Have a look a the list of brands, sorted by country or sortedalphabetically.

The Bottled Water RatingsRate your favourite waters!

Ewald Schnug from the German Ferderal Agricultural Research Centre (FAL) inBraunschweig has published the mineral content analysis of a wide number ofbottled waters. You can find the results here.

Water contains various minerals - some good for your health, others less so.Explore the different ingredients of bottled waters.

The best water is of no use if you cannot get it. Therefore, you can now lookwho is offering your favourite water, or search directly for a distributor bycountry.

Distributors that are not yet listed will find information regarding the listinghere

Discuss every imagineable aspect of water in the Forum. This is the place toask questions, read answers, find partners for your new business venture, andopen new distribution channels.

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http://www.pmgeiser.ch/mineral/index.php?func=countryhttp://www.pmgeiser.ch/mineral/index.php?func=alpha&parval=ahttp://www.pmgeiser.ch/mineral/index.php?func=alpha&parval=ahttp://www.pmgeiser.ch/mineral/index.php?func=ratings&parval=brandshttp://www.pmgeiser.ch/mineral/index.php?func=dispes&parval=allhttp://www.pmgeiser.ch/mineral/index.php?func=dispes&parval=allhttp://www.pmgeiser.ch/mineral/index.php?func=f&parval=content/indexhttp://www.pmgeiser.ch/mineral/index.php?func=distCountryhttp://www.pmgeiser.ch/mineral/index.php?func=f&parval=admin/distributorhttp://www.pmgeiser.ch/mineral/index.php?func=forumhttp://www.pmgeiser.ch/mineral/index.php?func=countryhttp://www.pmgeiser.ch/mineral/index.php?func=alpha&parval=ahttp://www.pmgeiser.ch/mineral/index.php?func=alpha&parval=ahttp://www.pmgeiser.ch/mineral/index.php?func=ratings&parval=brandshttp://www.pmgeiser.ch/mineral/index.php?func=dispes&parval=allhttp://www.pmgeiser.ch/mineral/index.php?func=dispes&parval=allhttp://www.pmgeiser.ch/mineral/index.php?func=f&parval=content/indexhttp://www.pmgeiser.ch/mineral/index.php?func=distCountryhttp://www.pmgeiser.ch/mineral/index.php?func=f&parval=admin/distributorhttp://www.pmgeiser.ch/mineral/index.php?func=forum


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WHERE DOES WATER COME FROM?

Some 70% of the earth is covered with water. But nearly all is unavailable for

human consumption without being processed first. The oceans make up for97% and the polar ice shields hold another 2%. Only about 1% is soft waterfrom lakes, rives and underground sources, but even from that tiny amount anincreasing part is unsafe for human consumption.

All over the world, water is one of the most popular drinks. Its popularitywith consumers increased over the last couple of years dramatically. This ledto an explosion of available brands. So, keep on exploring the world of water,as it is the best drink for you.

Water is the most important liquid in the world. Without water, there would beno life, at least not the way we know it. This source of life makes up aboutthree quarters of the human body.

mineralwaters.org is a non-profit consumer web site that offerscomprehensive information about and around bottled water. Help supportmineralwaters.org and keep this valuable resource free and independent.

Over 3'200 brands from more than 130 countries are presented with theircontents. Have a look a the list of brands, sorted by country or sorted

alphabetically.

The Bottled Water RatingsRate your favourite waters!

Ewald Schnug from the German Ferderal Agricultural Research Centre (FAL) inBraunschweig has published the mineral content analysis of a wide number ofbottled waters. You can find the results here.

Water contains various minerals - some good for your health, others less so.Explore the different ingredients of bottled waters.

The best water is of no use if you cannot get it. Therefore, you can now lookwho is offering your favourite water, or search directly for a distributor bycountry.

Distributors that are not yet listed will find information regarding the listing

17
http://www.pmgeiser.ch/mineral/index.php?func=countryhttp://www.pmgeiser.ch/mineral/index.php?func=alpha&parval=ahttp://www.pmgeiser.ch/mineral/index.php?func=alpha&parval=ahttp://www.pmgeiser.ch/mineral/index.php?func=ratings&parval=brandshttp://www.pmgeiser.ch/mineral/index.php?func=dispes&parval=allhttp://www.pmgeiser.ch/mineral/index.php?func=dispes&parval=allhttp://www.pmgeiser.ch/mineral/index.php?func=f&parval=content/indexhttp://www.pmgeiser.ch/mineral/index.php?func=distCountryhttp://www.pmgeiser.ch/mineral/index.php?func=countryhttp://www.pmgeiser.ch/mineral/index.php?func=alpha&parval=ahttp://www.pmgeiser.ch/mineral/index.php?func=alpha&parval=ahttp://www.pmgeiser.ch/mineral/index.php?func=ratings&parval=brandshttp://www.pmgeiser.ch/mineral/index.php?func=dispes&parval=allhttp://www.pmgeiser.ch/mineral/index.php?func=dispes&parval=allhttp://www.pmgeiser.ch/mineral/index.php?func=f&parval=content/indexhttp://www.pmgeiser.ch/mineral/index.php?func=distCountry


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Discuss every imagineable aspect of water in the Forum. This is the place toask questions, read answers, find partners for your new business venture, andopen new distribution channels.

Where does water come from? Some 70% of the earth is covered with

water. But nearly all is unavailable for human consumption without beingprocessed first. The oceans make up for 97% and the polar ice shields holdanother 2%. Only about 1% is soft water from lakes, rives and undergroundsources, but even from that tiny amount an increasing part is unsafe forhuman consumption.

All over the world, water is one of the most popular drinks. Its popularitywith consumers increased over the last couple of years dramatically. This ledto an explosion of available brands. So, keep on exploring the world of water,as it is the best drink for you.

Facts shows that 80% of diseases are due to water contamination and we arehere to help/educated our Brothers and Sisters in India and globally to avoiddrinking contaminated water and we proudly Join our hands with AndhraPradesh Govt. dream project to serve good Drinking water at rural and urban

level.

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PACKAGING

We are using completely food grade material for

packing of product. The raw material, used forpacking is tested and also certified by laboratories.We are using SS 316 L grade pipes for flow andrestoring the water.

FUTURE PLANSOur focus is on client service and building long termrelationships based on mutual trust, respect anddelivery results. We seek to establish profitable andlong lasting business relationships with prospectiveclients .

WHAT WE OFFER

Our products offer packaged water that naturally contains exactly the rightproportion of minerals and other trace elements which give the body the rightnutrients to promote general good health and overall well-being. We deliverour orders within a day, which is why we are admired by our customers

We cater mainly to

Restaurants

HotelsGeneral publicCorporate housesMarriage ceremonies

TEAM

Our is backed by a team of hard-working, motivated and determinedprofessionals. We have quality analyst, technicians, testers and management

professionals who ensure that at every stage, safe and pure water is delivered.

Our team believes that time is precious and we deliver our assignments ontime. Our success is mainly due to the hard-work and perseverance of ourteam

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WHAT ARE WE ALL ABOUT? A LITTLE MORE DETAIL

At Just Drinking Water (JDW), we care passionately for the quality and taste ofall the water we pack for our customers. We also try really hard to minimiseour business impact on the environment. This ethos ranges from the way wephysically manage our business to minimise our carbon footprint, the sourcingof all the materials used in our products, through to the choices we have madein our product packaging.

We know our consumers have already woken up to the reality ofenvironmental issues surrounding them - and that they are looking to industryfor a lead in tackling their environmental impact. It is important that our

suppliers can demonstrate they take environmental issues seriously also, andthat they continue to drive improvements in their own environmentalperformance

HOW DOES THAT MAKE US DIFFERENT?

In the UK, the water JDW sell is packed in cartons. There are manyenvironmental issues involved in packaging and we have specifically chosencartons over the cheaper but less sustainable alternatives, because we believeour cartons have the strong environmental credentials our customers demand.Thats why we say think inside the box

The beverage carton has a unique environmental attribute: it is the onlybeverage package commonly found made mainly from arenewable material; namely wood.

Taking this further, our ultimate goal is for our suppliers toensure that all the wood fibre used in our packaging boardcomes from independently certified sustainable managedforests.

Cartons are extremely resource efficient. The unique makeup of the package, means that it not only protects thecontents from light and air, which can harm any valuablevitamins and minerals in the product; it uses the minimumamount of materials to make the package. It manages to doall this, without the need for preservatives.

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Cartons are very transport efficient!

Comparing both sides of the value chain, the carton packaging material isdelivered to the filling sites in reel format, so just one truck can transportenough packaging material for nearly a million 1 litre water cartons. If you

think of the alternative, it takes over 50 trucks to deliver a million formedplastic or glass bottles of the same size to a bottling plant. Please hold thatthought in your mind for a moment to let it sink in, then you can tell otherswhy we are urging you to think inside the box .

Cartons are recyclable!

So what, so are plastic bottles yes, and we encourage their recycling,however, cartons are mostly made from renewable resources (forests) in thefirst place, which in our book counts as a big plus.Cartons are collected forrecycling across many parts of the UK and Tetra Pak are working hard to

actively drive the availability of carton collection systems across the nation.Watch this space and keep an eye on the press for more details as this area isdeveloping rapidly.

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MineralWater

under the name 'Bisleri' was first introduced in Mumbai in glass bottles in twovarieties - bubbly & still in 1965 by Bisleri Ltd., a company of Italian origin.This company was started by Signor Felice Bisleri who first brought the idea ofselling bottled water in India.

Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water inglass bottles under the brand name 'Bisleri'. Later Parle switched over to PVCnon-returnable bottles & finally advanced to PET containers.

Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri operationssubstantially and the turn over has multiplied more than 20 times over a

period of 10 years and the average growth rate has been around 40% overthis period. Presently we have 8 plants & 11 franchisees all over India. Wehave our presence covering the entire span of India. In our future ventures welook to put up four more plants in 06-07. We command a 60% market share ofthe organized market. Overwhelming popularity of 'Bisleri' & the fact that wepioneered bottled water in India, has made us synonymous to Mineral water &a household name. When you think of bottled water, you think Bisleri.

We at Bisleri value our customers & therefore have developed 8 unique packsizes to suit the need of every individual. We are present in 250ml cups, 250mlbottles, 500ml, 1L, 1.5L, 2L which are the non-returnable packs & 5L, 20L

which are the returnable packs. Till date the Indian consumer has been offeredBisleri water, however in our effort to bring to you something refreshingly new,we have introduced Bisleri Natural Mountain Water - water brought to youfrom the foothills of the mountains situated in Himachal Pradesh. Hence ourproduct range now comprises of two variants : Bisleri with added minerals &Bisleri Mountain Water.

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It is our commitment to offer every Indian pure & clean drinking water. BisleriWater is put through multiple stages of purification, ozonised & finally packedfor consumption. . Rigorous R&D & stringent quality controls has made us amarket leader in the bottled water segment. Strict hygiene conditions are

maintained in all plants.

In our endeavour to maintain strict quality controls each unit purchasesperforms & caps only from approved vendors. We produce our own bottles in-house. We have recently procured the latest world class state of the artmachineries that puts us at par with International standards. This has not onlyhelped us improve packaging quality but has also reduced raw materialwastage & doubled production capacity. You can be rest assured that you aredrinking safe & pure water when you consume Bisleri. Bisleri is free ofimpurities & 100% safe. Enjoy the Sweet taste of Purity !

Bisleri Ltd.

Founded Signor Felice Bisleri 1965

Headquarter

sMumbai, India

Key peopleMr. Ramesh J. Chauhan (Chairman

Bisleri International Pvt.Ltd.)

Products Water Beverage

Parent Parle Agro

Website Official Website

Bisleri is a brand of mineral water in India. Bisleri has 60% market share inpackaged drinking water in India

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http://en.wikipedia.org/wiki/1965http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Parle_Agrohttp://en.wikipedia.org/wiki/Websitehttp://www.bisleri.com/http://en.wikipedia.org/wiki/1965http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Parle_Agrohttp://en.wikipedia.org/wiki/Websitehttp://www.bisleri.com/


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It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 liter, 1.5liter, 2 liter, 5 liter, and 20 liter. It's operations run throughout thesubcontinent of India and is one of the leading Mineral Water supplyingcompanies in India. Currently Bisleri has 8 plants & 11 franchisees all overIndia.(as of 2007).

HISTORY

Bisleri was originally an Italian Company created by Signor Felice Bisleri whofirst brought the idea of selling bottled water in India. Bisleri then wasintroduced in Mumbai in glass bottles in two varieties bubbly & still in 1965.Parle bought over Bisleri (India) Ltd. in 1969 & started bottling Mineral water inglass bottles under the brand name Bisleri. Later Parle switched over to PVCnon-returnable bottles & finally advanced to PET containers. Since 1995 Mr.Ramesh J. Chauhan has started expanding Bisleri operations. In 2003 Bisleriannounced it's venture to Europe.

The brand name Bisleri is so popular in India that it's used as generic name forbottled mineral water. [In India, Bisleri is to mineral water what Xerox is tophotocopying.]

BISLERI WITH ADDED MINERALS:

This product is bottled drinking water at its best. Bisleri with added mineralshas a TDS count (total dissolved solids count) of approximately 100. Itcontains minerals such as magnesium sulphate and potassium bicarbonatewhich are essential minerals for healthy living. They not only maintain the pH

balance of the body but also help in keeping you fit and energetic at all times.

Bisleri with added minerals is also put through multiple stages of purificationto ensure the elimination of all forms of bacteria. This makes the water youdrink completely safe to consume. Bisleri with added minerals is available in250ml cups, 250ml bottles, 500ml bottles, 1 litre bottles, 1.5 litre bottles, 2litre bottles and 5 and 20 litre cans.

We at Bisleri value our customers & therefore have developed 8 unique packsizes to suit the need of every individual. We are present in 250ml cups, 250mlbottles, 500ml, 1L, 1.5L, 2L which are the non-returnable packs & 5L, 20L

which are the returnable packs

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BISLERI MOUNTAIN WATER:

Bisleri Natural Mountain emanates from a natural spring, located inUttaranchal and Himachal nestled in the vast Shivalik Mountain ranges.Lauded as today's 'fountain of youth', Bisleri Natural Mountain Waterresonates with the energy and vibrancy capable of taking you back to nature.Bisleri Natural Water is bottled in its two plants in Uttaranchal and HimachalPradesh and is available in six different pack sizes of 250ml, 500ml, 1 litre, 1.5litre, 2 litre and 5 litres

Aquapax 500ml TPA pack

Our Aquapax TPA (Tetra Prisma Aseptic)

500ml unit shown below with its re-sealable stream cap opener, is apremium natural mineral water withpragmatic carton pack attributes,keeping the water fresh, protected fromlight and air.

The Aquapax natural mineral waterproduct proves there is no need tocompromise on product quality whenchoosing an environmentally friendly

paper package.

Designed for consumers with a genuinetaste for premium quality natural mineralwater and a pure thirst for theenvironment.

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The Aquapax TPA500ml product is a stunning metallised carton, made fromover 70% paper its the only mineral water available in the UK packed inaseptic bacteria free conditions and sealed from both light and air to maintainabsolute product taste integrity from the day its packed to the day itsdecanted or until you simply open it and drink it.

Using our Aquapax as part of your marketing mix is an innovative means ofcommunicating your corporate brand message and / or values to yourcustomers and prospective customers.

The >72% paper pack is perfect for overprinting with your brands look andfeel wrapping around the front 5 panels of the pack. For our part, we ensurefull compliance with drinking water and food standard legislation on the rear 3

panels. We do this in a completelydiscrete manner, so as to enhance theoverall bespoke production look andfeel for your design.

A co-branding production run for brandpromotional purposes, guarantees youbenefit from a cost effectiveexclusively tailored marketingopportunity that will impress yourclients. Aquapax is the original and still

the only cartonised (new word)mineral water available in the UK.

As the message of responsible drinkingcomes higher up the agenda for anyorganisation with a commitment toCSR, branded mineral water is aperfect addition to your marketing mix.Its possibly the only marketing activityyou will undertake that might actuallyhelp your customers maintain healthy

hydration levels as part of a positivelifestyle message.

Your customised Aquapax helps youdevelop an intimate relationship withyour customers as they subtly ingestyour product, knowing they are

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benefiting their health and wellbeing while affirming the trust they have inyour business.

If you would like to consider a co-branding production, please contact us withdetails of who you are, the entity you are representing and the quantity of

water you are interested in branding.

A minimum full print run is just 100,000 units, however, we can uniquelycombine print runs to bring the minimum down to just 50,000 units onselected co-print, co-brand opportunities. From a value stance, productionruns of 200,000+ qualify for generous quantity discounts.

Marketing on a package made from >70% paper is perfect for any businesswith its own thirst for the environment, and we welcome premium quality

ethical brand building enquiries for overprinting on our environmentally moresustainable package.

You can convey the message of your* choice on the Aquapax natural mineralwater carton, for brand development campaigns, product launches, corporatehospitality events, sponsor relationship branding and the like.

When it comes to the pack design, you essentially have 3 options: -

1. You can ask us to design your pack for you. Simply write a brief on thepurpose of the pack, its planned usage period and what you would like to

achieve. Then send us the logos, and other elements you want included onyour pack and we will provide you with what we consider a perfect solution.

2. You can ask your own marketing agency to design your pack for you werecommend writing them a brief (see 1 above). Please ask them to contact usfor a copy of our generic pack template, showing where they can implementtheir design.

3. You can design your Aquapax carton yourself. Please contact us directly andregister the brief (see 1 above) to receive our generic pack template.

* Were really pretty open minded, however, for the record, Just DrinkingWater Ltd reserves absolutely the right to decline any co-branding or brandedpack design which in its exclusive opinion is offensiveAquapax 250ml TBA pack

Our Aquapax TBA (Tetra Brik Aseptic) 250ml unit (shown below in slim packguise) is the mainstay of our emergency water supply range. This product is

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designed for efficient storage and provides 250ml measures of wholesomehydration in potentially adverse circumstances.

All product packaging is designed by Just Drinking Water Ltd and supplied byTetra Pak Ltd. Aquapax contain wholesome potable water, aseptically sealed

in bacteria free conditions. Pack access is gained through puncturing thealuminium barrier foil with the attached straw or by using any appropriateclean sharp implement.

Once punctured, the wholesome water can either be consumed for re-hydration, by simply sucking the water through the straw directly into thepatients mouth, or sprayed as a bacteria free cleansing agent, directly to anywound or other area in need of cleansing.

Aquapax 1000ml TBA pack

Our Aquapax TBA (Tetra Brik Aseptic) 1000ml unit shown below in its slimguise with re-cap lid opener, is the 1 litre version of the TPA250ml producteffectively holding 4 times the volume of the TBA250ml product for greater re-hydration satisfaction.

In a nutshell, this is potable, portable water, packed in >75% paper cartons,suitable for space efficient, long life storage and convenient distribution intimes of need.

In emergency scenarios where recycling is impractical, the empty Aquapaxcartons are easily squashed for burning, eliminating problems of reversedistribution from the field of application / operations.

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Whats in the water?

Not all waters are equal, yet most people seem to believe if it comes in a

bottle it must be good. We urge you to read this section to understand a littlemore about minerals in water and what some of the different minerals are. Inthis way, you will discover what the characteristics of different mineral watersare and which of these characteristics appeal to your taste buds. You mightalso discover there are certain waters you would prefer not to drink.

AQUAPAX pure still mineral water is naturally low in minerals, has a nearperfect pH balance, and is virtually nitrate free. This makes AQUAPAX suitablefor infant consumption as well as suitable for anyone on a low sodium ornitrate sensitive diet.

Natural Mineral Water: (NMW) is water originating from an undergroundwater table or deposit, which is bottled / packed at source, and ismicrobiologically wholesome and naturally free from pollution and harmfulmicro-organisms. It is characterised by a stable composition (minerals, traceelements etc.) which is preserved intact by the extraction and bottlingmethods. NMW in its state at source may not be the subject of any additionother than the introduction or reintroduction of carbon dioxide under certainconditions.

Spring Water: is water originating from an underground water table ordeposit, which is also bottled at source. It should be microbiologically

wholesome and naturally free from pollution and harmful micro-organisms,however, it does not need to demonstrate a stable composition.

Bottled Drinking Water: is any bottled drinking water which is neitherspring water nor natural mineral water. It can come from a variety of sources,including municipal (tap) sources. Unlike natural mineral water and springwater, bottled drinking water can be treated without restriction providing itdoes not make the water unsafe.

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Now you know a little more about whats in the water why not try having asearch beyond the marketing graphics of the water brand you normally drinkto compare some of our transparent mineral and other contents to theirs?

Some things are more difficult to find than others, so good luck in your search.

Company Information

We were on holiday when the tsunami struckSoutheast Asia on 26 December 2004. The horrificstory was broadcast graphically over the worldmedia. The very element that had destroyed the livesof so many people was the same element so vital tosustain life afterwards, water!

Our natural response to this catastrophe was to sendlarge quantities of food and bottled water out to thedisaster zone and distribute it to the needy.

Television footage showed people in hot, humid conditions drinking water fromplastic bottles. Yet bottles passed from mouth to mouth inevitably breedbacteria, presenting an ongoing health hazard.

While low on the scale of importance at that time, it occurred to us that thesame plastic bottles would also be difficult to dispose of from anenvironmental standpoint; landfill means they stay in the ground for an

estimated 400 years, while burning a product made from the earthsdiminishing oil reserves is not a sustainable option.

Our product definition took shape; an environmentally sustainable packagedclean drinking water, which can be easily stored for long periods, bacteria free,protected from light and air in an aseptically packed state. A product shapethats perfect for storage and emergency use, while equally suitable for anenvironmentally conscious and caring consumer market.

Just Drinking Water - Think inside the box

Weve spent a long time researching and invested a great deal of energy indeveloping our product offering were now open for business and seekingAlliances with environmentally aware organisations that can see the future.There is a market for a fundamentally renewable and thus more sustainablepaper based drink cartons as a space efficient, recyclable, long shelf-lifepackaging alternative for plastic containerised water. It Just makes sense tous and we would be delighted to hear from you if you feel the same.

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A pure thirst for the environment

Our Products

Wholesome, clean drinking water; packaged in more environmentallysustainable and fundamentally renewable paper cartons, with practicalpacking attributes that facilitate a long storage-life

Our Vision

To satisfy people's needs for environmentally friendly, unpretentious packageddrinking water.

Our Mission

To develop a sustainable business with a minimal carbon footprint, packaging,selling and distributing clean drinking water. To share our company profitsJustly with select organisations who share our ethics and in that way, to createpositive change for people who are least able to help themselves.

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HISTORY :- LEAVING A MARK ONHISTORY

Things seethe and hiss, the earth trembles and clouds of ash blot out the sun.These are the beginnings of the Gerolsteiner mineral water about 500,000years ago. Where today Gerolstein, the location of the water's source, is to befound, volcanic eruptions and rivers of lava gave the landscape a new face the Volcanic Eifel was created. Over the course of centuries, mountain ranges,rock formations and maars took on the shape they have today. Things went onunderneath the earth's surface as well: every drop of rain was and is filteredand purified on its way through the volcanic rock layers.

Roman soldiers were amongst the first to savor the fresh mineral water fromGerolstein's wells when they started occupying the region in the Gallic war(58-50 B.C.). But it was only in 1888 that mine director Wilhelm Castendyckfounded the Gerolsteiner Sprudel GmbH, having the water filled into clay jugsto begin with and switching to glass bottles as of 1900.

During World War II the Gerolsteiner plant is destroyed by air assault, but thecompany is back to filling the first bottles as early as 1946. During the 50sGerolsteiner takes over several mineral water companies, turning into theGerolsteiner Sprudel GmbH & Co. In 1970 sales for the first time rise to above100 million bottles. In 1998 Gerolsteiner is the first company to introduce thePET reusable bottle for mineral water to the market in Germany. In 2001Gerolsteiner Apple Spritzer is introduced to the market, followed in quicksuccession by Gerolsteiner Naturell (2003) and Gerolsteiner Fit (2005).

Finally, the year 2006 entails a major innovations-campaign: with newproducts (Moment, Naturell plus Fruit, Sport) and new packaging varieties (PETin a six pack) Gerolsteiner changes from being a mineral water specialist to asupplier of natural non-alcoholic beverages.

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OBJECTIVES

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OBJECTIVES

Primary Objectives

The main objective of the study is to find out the most preferred wateramong the customers and also to know the level of satisfaction of customersregarding various mineral water. The survey aims at gauging and analyzingGeneral publics opinions, demands, requirements and satisfaction level aboutthe quality, content, veracity and presentation of the mineral water survey tothen.

Subsidiary Objectives

To know the reason behind drinking various mineral water

To know about the kind of water mostly preferred by the customers

To know their opinion about the scope of improvement in theirPreferred mineral water

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RESEARCHMETHODOLOGY

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RESEARCH METHODOLOGY

Significance of the study This report presents a view about the customers preferenceamong various mineral waters.

Sample Size Sample size refers to the number of persons to be selectedfrom the universe for conducting a survey.

Data Collection MethodThese are two types of data:1)Primary data2)Secondary data

The best method of collecting data is the primary datacollection method

because it provides more scope for getting requiredinformation.

I have done this survey through questionnaire method

UniverseThe universe is the entire group of item that researcher wants

to studyand generalize.My universe was all the mineral water customers of Varanasi.

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Sampling Technique As the universe is quite large so a relatively small group ofindividuals are

selected for representing the whole universe.I follow the non probabilistic convenience sampling for mysurvey.The sample size is 100

Research Design To know about the present condition or status regardingparticular item or

group of items descriptive research is conducted. Thedescriptive study

describes the state as it exists at present.

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FINDING,ANALYSIS &INTERPRETATION

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PRIMARY DATA TABULATION AND INTERPRETATION

Question 1-

Since how long have you been using branded mineral water?

InterpretationThe data given above showing that 22% of consumers were using mineral watersince 3-4 months, 38% were using since 6 to 4 months and rest were using morethan 1 year.

Time No. Of Users

3-4 Months 22

6months-1years 38

More than 1 year 40

22

6months-1year


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Question 2-

The frequency of your purchase?

Frequency of purchase No. of users

Daily 18

Weekly 24

Frequently 10

Occasionally 12

Rarely 36

InterpretationThus the data is showing that about 18% of the people purchasing mineral waterdaily,24% in a week, whereas 36% of people are rarely using mineral water.

18

24

1012

36

0

5

0

5

0

5

30

3540

Daily Weekly Frequently Occasionally Rearely

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Question 3-

The brands you find in the city of Varanasi?

Brands No. of respondents

Pepsi 26

Bisleri 43

Coca Cola 19

Mc Donald 9

Others 3

Interpretation26% of respondents says that they find the pepsi brand in the city, 43% of respondents saysthat they find the Bisleri brand in the city whereas 31% says they find coca cola, Mc Donald

and other brands.

43

19

26

Pepsi

Bisleri

Coca Cola

Mc Donald

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Question 4-

The brand of mineral water you prefer the most?

Brands No. of users

Pepsi 16

Bisleri 43

Coca Cola 28

Mc Donald 6

Others 7

Interpretation:-The data above given showing that Bisleri is most preferred brand among theconsumers with 43%, whereas coca cola comes on 2nd with 28%.

16%

43%

28%

6%7%

0%0%0%0%0%

0%0%0%0%0%

Pepsi

Bisleri

Coca Cola

Mc Donalds

Others

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Question 5-

The reason for your preference?

Reasons No. of respondent

Brand Name 17Easy availability 61

Packeging 13

Others 9

Interpretation:-

In the opinion of 61 respondents the reason for there preference of mineral water is brandname, 17 respondent says that it is because of easy availability whereas 22 respondent says is

because of packaging and other reason.

17

61

139

20

0

availabilit

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Question 6-

The availability of your preferred brand?

Availability No. Of Respondent

Frequently available 76

Occasionally available 13

Rarely available 11

Interpretation:-

The data showing that 76% of respondent says that the availability of there preferred brandis frequently available, 13% there preferred brand is Occasionally available and 11% of

respondent says that the availability of there preferred brand is Rarely available.

76

13

1

Frequently available

Occationally available

Rarely available

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Question7-

The source of information regarding your preferred brand?

Sources of information No. of buyers

Newspaper 36

Friends 53

Relatives 8

Others 3

Interpretation:-

In the opinion of 36 respondents the source of information regarding there preferred brand

is newspaper, 53 respondents says friends are the source of information regarding there

preferred brand whereas 11 respondents says relatives & others.

36

53

8 3 Newspaper

Friends

Relativs

Others

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Question 8-

Is your buyer decision affected by the advertisement?

YES 69%

NO

31%

Interpretation

In the opinion of 69% of my respondents advertisement of particular brand attract the

customer and 31% says no advertisement doesn't attract the customer.

Buyers decision

YES, 69%

NO, 31%

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Question 9-

The extent of impact?

Extent of impact No. of users

High 36

Moderate 49

Low 7

No Effect 8

Interpretation

From the above data it is clear that 36% of respondents says the extent of impact is very high

towards there preferred mineral water brand whereas 49% says the extent of impact ismoderate.

36

49

78

0

5

10

15

20

25

30

35

40

45

5

High Moderate Low No. Effect

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87%

13%

0%

10%20%

30%

40%

50%

60%

70%

80%

90

Yes No

Question 10-

Are you aware of the non-branded mineral water in the city of Varanasi?

YES 87 %

NO 13%

Interpretation

87% of respondent says that they are aware of the non branded mineral water, whereas 13%

of respondent says that they are not aware of non branded mineral water.

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Question 11-

The extent of their availability in the city of Varanasi?

Availability No. Of Respondent

Frequently available 81

Occasionally available 19

Not available 0

Interpretation

In the opinion of 81% of my respondent about non branded mineral water is frequently

available, whereas 19% says that it is occasionally available.

81

19 0 Frequently

available

Occasionally

available

Not available

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Question 12-

Given opportunity would you sift to non-branded water?

YES 7 %

NO 93%

Interpretation

Pie Representation above shows 7% of buyers agree that they are ready to changeover to another

brand because of various schemes and 93% are also there who says no, they will stick on their ownbrand.

7%

%

0Yes

No

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Question 13-

The satisfaction level with your preferred brand?

Interpretation

Satisfaction Level No. Of Respondents

Highly Satisfied 59

Satisfied 34

Dissatisfied 7

59

34

7

0 20 40 60

ighly

atisfide

atisfied

Dissatisfied

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96%

Yes

No

According to the above given data 59% of respondents were highly satisfied with there

preferred brand, 34% were satisfied and only 7% of respondents says they are dissatisfied

with there preferred brand.

Question 14-

Would you like any changes in your preferred brand?

YES 4 %

NO 96%

Interpretation

Pie Representation above shows 96% of do not want to changes in there preferred brand whereas4% says that they want to change in there preferred brand.

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CONCLUSION

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CONCLUSION

The following use the conclusion drawn from the analysis of the

survey:

With the study we can conclude that though there are many

water brands fighting hard for respondent. Bisleri is most

preferred one. The study also clearly states that the

satisfaction level derived by the customer from the mineralwater is average.

With the study we could make out that respondents also pay

equal weightage to other drinks apart from the mineral water

itself. The reason for the preferred brand is easy availability. It

is also found that majority of respondents were know about the

non-branded mineral water. And they also know that non-

branded mineral water is frequently available in the market.

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LIMITATIONS

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LIMITATIONS

Although proper care has been taken to keep the survey free fromerrors, but the study factor suffers from some in consistencies.

The errors, what so ever might have crept into the study due tothe following reasons?

1) The questionnaire was not taken seriously by many surveyedcorrespondents due which they have filled improperresponses or might have just filled the questionnaire without

properly analyzing the questionnaire or the purpose it ismeant for.

2) The surveyed segment is too small to be considered as atrue representative of general opinion of the masses ofVaranasi and near by area.

3) Due to restricted time and resources the survey or could notcross the geographical boundaries to conduct the survey and

hence is not able to gain sufficient time and data toeffectively carry out meaningful survey.

4) The survey was conducted in a very general way as no othervariables such as age group of survey people, theireducation level, work environment etc. was not considered.

5) Due to lack of resources and time proper of the surveyedarea could not be gathered and incorporated onto the study.

6) Only very basic tools of data analysis have been applied tothe research work as the nature and extent of survey did notprovide scope for the application of extensive data analysistools.

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BIBLIOGRAPHY

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BIBLIOGRAPHY

The following are the sources of data used for creatingthis reported providing illustrations and quantitative datahere in:

www.google.com

www.mineralwaters.org

Research Methodology C.R Kothari

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ANNEXURE

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ANNEXURE

Dear Sir/Madam,

I, Parvaiz Kamal, a student of B.B.A 4th

Semester of SMS,Varanasi is conducting a field survey on the topic as a part of my curriculum,the data of which would be kept confidential.

Please provide your kind support infilling up this questionnaire.

Personal Information:-NameAge...Qualification.OccupationAddress..

Contact No............................................................Gender

1) Since how long have you been using branded mineral water?a) 3-4 months b) 6 months-1years c) more than 1

years

2) The frequency of your purchase.a) Daily b) Weekly c) Frequently d) Occasionally e) Rarely

3) The brands you find in the city of Varanasi.a) Pepsi b) Bisleri c) Coca cola d) McDonald d) Others

4) The brand of mineral water you prefer the most.a) Pepsi b) coca cola c) Bisleri d) McDonald e) Others

5) The reasons for your preference.a) Brand name b) Easy availability c) Packaging d) Others

6) The availability of your preferred brand.a) Frequently available b) Occasionally available c) Rarely

available

7) The source of information regarding your preferred brand.a) Newspaper b) friends c) Relativesd) Others

8) Is your buyer decision affected by the advertisement?a) Yes b) NO

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9) The extent of impact.a) High b) Moderate c) Low d) No effect

10) Are you aware of the non-branded mineral water in the city of Varanasi?

a) Yes b) No

11) The extent of their availability in the city of Varanasia) Frequently b) Occasionally available c) Not Available

12) Given an opportunity would you sift to non-branded water?a) Yes b) No

13)The satisfaction level with your preferred branda) Highly satisfied b) Satisfied c) Dissatisfied d) Highly

Satisfied

14) Would you like any changes in your preferred brand?a) Yes b) NO

15) If yes any suggestions....................................................................................

...

survey on mineral water1

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