By Amith D K

Word of mouth

Hoardings/banners

Pamphlets

If any others

If any others

2%

pamphlets0%

hordings

/banners

25%

word of

mouth73%

Ice Cream cone/cup Sundae Milkshake/cappuccino

blast/fruit blast Take home quarts Ice-cream cake/pies 0

5101520253035

Give you a friendly greeting Yes or No

Offer you a taste spoon Yes or No

Get your order correctYes or No

0%10%20%30%40%50%60%70%80%90%

100%

get

yo

ur

ord

er …

off

er y

ou

to

tas

te

Giv

e y

ou

a …

No

yes

Storing of Ice-creams

Employees appearing neat & well-groomed

Variety of ice cream flavours available 0

5

10

15

20

25

30

35

Excellent

Good

Average

Poor

Yes

No

Yes91%

No9%

Variety of flavours available

Very Likely

Likely

Unlikely

Don’t No

Very Unlikely

0

5

10

15

20

25

30

35

Once per week

More than once week

2-3 times per month

once per month 20%

32%

12%

36%

once per month

2-3 times per month

More than once week

Once per week

Quality of ice cream

Varity of flavor selection

Convenience of location

Restaurant atmosphere

Because of Coupon0 20 40

Beause of Coupon

Restaurant atmosphere

Convenience of Location

Varity of flavor

Quality of Ice-cream

Extremely Satisfied

Satisfied

Neither satisfied/dissatisfied

Dissatisfied

Extremely dissatisfied

Extremely

DisSatisfied0%

Dissatisfied4%

Neither

Satisfied/dissatisfie

d8%

Satisfied

54%

Extremely Satisfi

ed34%

Extremely Satisfied

Satisfied

Neither satisfied/dissatisfied

Dissatisfied

Extremely dissatisfied

0 10 20 30 40

ExtremelyDissatisfied

Dissatisfied

Neither satisfied/dissa…

Satisfied

Extremely Satisfied

Under 18

18- 30

30-40

40 and above

0

5

10

15

20

25

30

40 and above

30-40 18-30 Under 18