survey of attitudes to welfare data in finland
TRANSCRIPT
Survey of attitudes to welfare data in FinlandSummary2 November 2016
Abstract
Finns have a positive attitude towards the use of their health data
2
The Sitra survey on the attitudes of Finnish citizens towards the use of well-being data was conducted by a TNS Gallup Finland online panel in the summer of 2016. The survey examined topics related to the secondary use of personal social welfare and health data, such as citizen attitudes, trust and the general interest in the subject. The survey was taken by 2,019 people. Theage distribution of survey respondents in Finland was from 15 to 79. The survey data has been corrected so that the respondents’ gender, age and place of residence corresponds to the demographic data of the target population.
The survey suggests Finns are willing to anonymously submit their social welfare and health data as well as their genetic data for the purpose of service development and scientific research. Nearly half the respondents said they would allow the use of their anonymous social welfare, health and genetic data for the development of new forms of treatment and the more effective curing of diseases. Only 12% of the respondents said that using patient data for any purpose other than to treat the patients themselves should not be permitted.
Finns want information on the use of their social welfare and health data
The survey results show that citizens are interested in how their social welfare and health data is used and support its use forresearch and development purposes. However, they also want to be informed on the use of their social welfare and health data. Being able to see their own data and make any necessary corrections to it or even forbid its use were considered important factors.
Finns also want to be able to decide over the use of their own data through express consent. Nearly 90% of the respondents felt that it was important or quite important that the individual should be able to decide on what the data collected on themwould be used for, particularly if the data were to reveal the identity of the individual.
Authorities were considered to be trustworthy users of personal data
Finns have a high level of trust in authorities. Finns placed the greatest amount of trust in the police. A high level of trust is also placed in public social welfare and healthcare and in the Social Insurance Institution of Finland – Kela. This is especially emphasised when the reliability of different actors as users of the individual's data is assessed. A majority of the respondentsalso felt that it was important for an authority to oversee the use of data as well as the appropriateness of its use.
Survey content
3
Employment in social welfare and healthcare service organization
State of health and wellbeing
Possible chronic illnesses
Use of social and health services
Participation in surveys
Assessing the reliability of different actors
Trust in the appropriate use of personal data
How private various data is considered
Assessment of the principles for the use of personal health data
Authorizing the use of unidentifiable data for different purposes
Monitoring of own physical activities
Authorizing the use of activity data for different purposes
Use of data combined with health and patient records for the purpose of developing the field of medicine
Allowing professionals to view social and health records
Who should have access to social and health data outside a service situation
Importance of various possibilities of data use
Trust in data use in different situations, when the user is:
- The authorities
- Organizations in the health and social sector
- Academic researchers and universities
- Pharmaceutical and health technology companies
1. Background data 2. Reliability of different actors, trust in the correct use of data and privacy of data
3. Monitoring of physical activity and use of data for different purposes
4. Attitudes towards data use and trust in data use for different purposes
Surveythemes
Link to summary
http://www.slideshare.net/SitraHyvinvointi/finns-have-a-positive-attitude-towards-the-use-of-their-wellbeing-data-67724066
4
TrustPrivacy of various dataPrinciples of data use Authorising the use of an individual’s unidentifiable data
Reliability of different actors
5
Finns placed the greatest amount of trust in the police. 86% of respondentsfind the police very or rather reliable.
Respondents also placed a high level of trust in universities and register and statistics authorities. Private and public social and health services ranked similarly well. The Social Insurance Institution of Finland Kela is also deemed reliable by over 60 % of respondents.
Internet services and pharmaceutical and insurance companies were deemed the most unreliable.
36
18
19
14
14
16
11
4
4
4
3
50
57
52
58
58
53
47
36
39
29
22
7
15
17
18
17
19
25
30
30
32
36
2
7
6
5
3
3
5
22
5
5
4
2
2
4
5
7
7
8
6
17
22
26
1
1
2
1
1
2
4
1
6
8
9
4,20
3,95
3,85
3,81
3,77
3,76
3,56
3,46
3,20
2,98
2,81
0% 20% 40% 60% 80% 100%
The police
Universities
Register and statistics authorities
Private social welfare or healthcare
Public social welfare or healthcare
Kela, the Finnish SocialInsurance Institution
Associations in the social or
health sector
Health technology companies
Insurance companies
Pharmaceutical companies
Internet services
Very reliable (5) Rather reliable (4)
Not reliable or unreliable (3) I don't know
Rather unreliable (2) Very unreliable (1)
How reliable do you find the following actors?
TOTAL (n=2019)
mean
Reliability of different actors– According to gender
6
Both genders have rather similar views on the reliability of authorities and companies. Women generally place slightly more trust in the various actors than men.
4,20
3,95
3,85
3,81
3,77
3,76
3,56
3,46
3,20
2,98
2,81
1,0 2,0 3,0 4,0 5,0
The police
Universities
Register and statistics
authorities
Private social welfare or healthcare
Public social welfare or healthcare
Kela, the Finnish SocialInsurance Institution
Associations in the social orhealth sector
Health technology companies
Insurance companies
Pharmaceutical companies
Internet services
TOTAL (n=2019) Woman (n=1001) Man (n=1018)
How reliable do you find the following actors?
TOTAL (n=2019)
GENDER:
Very unreliable (1) Very reliable (5)
Reliability of different actors– According to gender and age
7
Respondents over 65 are the most trusting. Men aged 30-45 have the least trust in different actors, including the police, universities and register and statistics authorities.
4,20
3,95
3,85
3,81
3,77
3,76
3,56
3,46
3,20
2,98
2,81
1,0 2,0 3,0 4,0 5,0
The police
Universities
Register and statistics
authorities
Private social welfare or healthcare
Public social welfare or healthcare
Kela, the Finnish SocialInsurance Institution
Associations in the social orhealth sector
Health technology companies
Insurance companies
Pharmaceutical companies
Internet services
TOTAL (n=2019) Woman 15-29 y. (n=240) Woman 30-45 y. (n=259)
Woman 46-64 y. (n=320) Woman 65- y. (n=183) Man 15-29 y. (n=248)
Man 30-45 y. (n=275) Man 46-64 y. (n=252) Man 65- y. (n=242)
How reliable do you find the following actors?
TOTAL (n=2019)
GENDER & AGE:
Very unreliable (1) Very reliable (5)
Reliability of different actors– According to place of residence and education
8
Respondents who have an academic degree place more trust in public authorities.
4,20
3,95
3,85
3,81
3,77
3,76
3,56
3,46
3,20
2,98
2,81
1,0 2,0 3,0 4,0 5,0
The police
Universities
Register and statistics
authorities
Private social welfare or healthcare
Public social welfare or healthcare
Kela, the Finnish SocialInsurance Institution
Associations in the social orhealth sector
Health technology companies
Insurance companies
Pharmaceutical companies
Internet services
TOTAL (n=2019) Helsinki area (n=436)Other city/town (n=1161) Countryside (n=421)Basic education (n=922) Other education (n=765)Academic degree (n=320)
How reliable do you find the following actors?
TOTAL (n=2019)
PLACE OF RESIDENCE:
Very unreliable (1) Very reliable (5)
EDUCATION:
Trust in the appropriate use of data
9
The police is deemed the most reliable institution when it comes to the use of personal data, followed by public social welfare and healthcare and the Social Insurance Institution of Finland (Kela).
Respondents find that private social welfare and healthcare is the most reliable actor in the private sector, ranking it slightly higher than universities. Internet services are considered the most unreliable data users.
37
23
24
22
19
14
10
9
4
5
3
43
50
46
43
46
41
39
33
24
24
11
11
16
18
20
19
26
27
31
32
32
23
4
4
4
7
7
11
6
10
20
10
7
3
5
5
5
7
6
12
11
15
19
29
2
2
2
3
2
2
5
5
4
11
28
4,13
3,91
3,90
3,83
3,77
3,68
3,39
3,34
3,11
2,94
2,26
0% 20% 40% 60% 80% 100%
The police
Public social welfare or healthcare
Kela, the Finnish SocialInsurance Institution
Register and statistics authorities
Private social welfare or healthcare
Universities
Insurance companies
Associations in the social orhealth sector
Health technology companies
Pharmaceutical companies
Internet services
I have complete trust (5) I have fair trust (4)
Neutral (3) I don't know
I have fairly little trust (2) I have very little trust (1)
Do you trust that the following authorities will use your data appropriately, safely and
taking into account your privacy?TOTAL (n=2019)
mean
Reliability of different actors and trust in the appropriate use of data, combined results
10
Statistics authorities, associations, health technology companies and especially internet services rank lower as reliable data users, compared to their general reliability score.
By contrast, the Social Insurance Institution of Finland (Kela), public social and healthcare institutions as well as insurance companies rank higher as reliable data users, compared to their general reliability score.
The police
Kela, the Finnish
Social Insurance
Institution Register and
statistics
authorities
Universities
Associations in the
social or health
sector
Public social
welfare or health
care
Private social
welfare or health
care
Pharmaceutical
companies
Insurance
companies
Internet services
Health technology
companies
2,0
2,5
3,0
3,5
4,0
4,5
2,0 2,5 3,0 3,5 4,0 4,5
I have complete trust (5)Do you trust that the following authorities will use your data appropriately, safely and taking into account your privacy?
TOTAL (n=2019)
How reliable do you find the following actors?
I have complete
trust (5)
I have very little
trust (1)
Very unreliable (1) Very reliable (5)
Trust in the appropriate use of data– According to gender
11
Women have slightly more trust in the correct use of data than men.
4,13
3,91
3,90
3,83
3,77
3,68
3,39
3,34
3,11
2,94
2,26
1,0 2,0 3,0 4,0 5,0
The police
Public social welfare or healthcare
Kela, the Finnish Social
Insurance Institution
Register and statisticsauthorities
Private social welfare or healthcare
Universities
Insurance companies
Associations in the social or
health sector
Health technology companies
Pharmaceutical companies
Internet services
TOTAL (n=2019) Woman (n=1001) Man (n=1018)
Do you trust that the following authorities will use your data appropriately, safely and taking
into account your privacy?
TOTAL (n=2019)
GENDER:
I have very little trust (1) I have complete trust (5)
Trust in the appropriate use of data– According to gender and age
12
Men aged 30-45 place the least amount of trust in different actors.Compared to other respondent groups, women aged 15-45 have more trust in private social and healthcare when it comes to the appropriate use of data.
4,13
3,91
3,90
3,83
3,77
3,68
3,39
3,34
3,11
2,94
2,26
1,0 2,0 3,0 4,0 5,0
The police
Public social welfare or healthcare
Kela, the Finnish Social
Insurance Institution
Register and statisticsauthorities
Private social welfare or healthcare
Universities
Insurance companies
Associations in the social or
health sector
Health technology companies
Pharmaceutical companies
Internet services
TOTAL (n=2019) Woman 15-29 y. (n=240) Woman 30-45 y. (n=259)
Woman 46-64 y. (n=320) Woman 65- y. (n=183) Man 15-29 y. (n=248)
Man 30-45 y. (n=275) Man 46-64 y. (n=252) Man 65- y. (n=242)
Do you trust that the following authorities will use your data appropriately, safely and taking
into account your privacy?
TOTAL (n=2019)
GENDER & AGE:
I have very little trust (1) I have complete trust (5)
Trust in the appropriate use of data– According to place of residence and education
13
4,13
3,91
3,90
3,83
3,77
3,68
3,39
3,34
3,11
2,94
2,26
1,0 2,0 3,0 4,0 5,0
The police
Public social welfare or healthcare
Kela, the Finnish Social
Insurance Institution
Register and statisticsauthorities
Private social welfare or healthcare
Universities
Insurance companies
Associations in the social or
health sector
Health technology companies
Pharmaceutical companies
Internet services
TOTAL (n=2019) Helsinki area (n=436)Other city/town (n=1161) Countryside (n=421)Basic education (n=922) Other education (n=765)Academic degree (n=320)
Do you trust that the following authorities will use your data appropriately, safely and taking
into account your privacy?
TOTAL (n=2019) I have very little trust (1) I have complete trust (5)
PLACE OF RESIDENCE:
EDUCATION:
Trust in the appropriate use of data– According to use of social and health services
14
Respondents who frequently use social and health services have more trust in authorities using their data appropriately.
4,13
3,91
3,90
3,83
3,77
3,68
3,39
3,34
3,11
2,94
2,26
1,0 2,0 3,0 4,0 5,0
The police
Public social welfare or healthcare
Kela, the Finnish Social
Insurance Institution
Register and statisticsauthorities
Private social welfare or healthcare
Universities
Insurance companies
Associations in the social or
health sector
Health technology companies
Pharmaceutical companies
Internet services
TOTAL (n=2019) Not once (n=275)
1-2 times (n=810) 3-6 times (n=569)
More than 6 times (n=327)
Do you trust that the following authorities will use your data appropriately, safely and taking
into account your privacy?
TOTAL (n=2019)
USE OF S/H SERVICES IN PAST YEAR:
I have very little trust (1) I have complete trust (5)
Privacy of various data
15
When it comes to personal data, respondents find that one’s bank account number and balance, health and patient records and social security number are the most private. These are followed by text and instant messages, internet browser history and location and travel data. Grocery shopping data and social media updates are considered the least private.
82
74
73
63
57
54
36
29
25
27
24
18
13
8
12
19
19
26
32
28
42
43
47
43
41
42
31
32
2
1
1
4
2
5
3
3
2
2
1
4
8
3
3
4
4
6
8
11
16
20
22
24
28
30
32
40
1
1
1
1
2
2
4
5
4
4
6
6
17
16
3,79
3,69
3,67
3,57
3,46
3,41
3,14
2,99
2,96
2,95
2,83
2,75
2,43
2,34
0% 20% 40% 60% 80% 100%
Bank account number & balance
Health/patient data
Social security number
Social service data
Prescription medication data
genetic data
Text or instant messages
Internet browsing history
Location or travel data
Address
Phone number
Self-tracked wellbeing data
Social media updates
Grocery shopping history
Very private (4) Rather private (3) I don't know
Not that private (2) Not private at all (1)
How private do you think the following information is?
TOTAL (n=2019)mean
Principles for the use of personal social and health data
16
All the listed principles were considered to be important. The highest rated were the possibility to view one’s own data, and the option to correct possible errors in it.
Respondents deem using the data for a common good cause the least important. It has significance, but is not as crucial as other listed principles.
72
68
63
64
60
34
22
26
30
27
33
49
2
2
2
2
3
6
4
3
4
6
3
10
1
1
1
1
2
3,68
3,66
3,59
3,57
3,56
3,21
0% 20% 40% 60% 80% 100%
I can view my own data
I have the possibility to makecorrections to possible errors in my
data
I can see which purpose my data isused for and who uses it
I can forbid the use of my data
Authorities oversee the appropriateuse of my data
My data is used for a common
good, for instance improving
treatments and curing diseases.
Very important (4) Rather important (3)
I don't know Not that important (2)
Not important at all (1)
Regarding the use of your personal social and healthcare data, how important do you find
the following claims?
TOTAL (n=2019)
mean
Principles for the use of personal health and social data– Gender and age
17
Having control over their own social and health data is more important for women than for men.
The difference is most notable between men aged 30-45-years and women aged 46-64 years.
3,68
3,66
3,59
3,57
3,56
3,21
1,0 1,5 2,0 2,5 3,0 3,5 4,0
I can view my own data
I have the possibility to make
corrections to possible errors in my
data
I can see which purpose my data isused for and who uses it
I can forbid the use of my data
Authorities oversee the appropriate
use of my data
My data is used for a common
good, for instance improving
treatments and curing diseases.
TOTAL (n=2019) Woman 15-29 y. (n=240) Woman 30-45 y. (n=259)
Woman 46-64 y. (n=320) Woman 65- y. (n=183) Man 15-29 y. (n=248)
Man 30-45 y. (n=275) Man 46-64 y. (n=252) Man 65- y. (n=242)
Regarding the use of your personal social and healthcare data, how important do you find
the following claims?
TOTAL (n=2019)
GENDER & AGE:
Not important at all (1) Very important (4)
Importance of various claims
18
When respondents were asked to name 1-2 most significant claims, the right to forbid the use of one’s own data arises as the second most important principle.Also, having a public authority to oversee the use of data gains importance, compared to the general assessment of importance.
41
36
34
32
28
15
0
3
0% 10% 20% 30% 40% 50% 60%
I can view my own data
I can forbid the use of my data
I can see which purpose my data is
used for and who uses it
Authorities oversee the appropriate
use of my data
I have the possibility to make
corrections to possible errors in my
data
My data is used for a common good,
for instance improving treatments and
curing diseases
Other
I don't know
TOTAL
(n=2019)
Which of these is the most important to you? Please mark one or two most important claims.
TOTAL (n=2019)
Importance of various claims– According to gender and age
19
Women aged 15-45 are particularly concerned about what purposes their data is used for, and who uses it.Men aged over 64 do not find it as important. Their most important priority is the option to correct possible errors in their data.
41
36
34
32
28
15
0
3
0% 10% 20% 30% 40% 50% 60%
I can view my own data
I can forbid the use of my data
I can see which purpose my data is
used for and who uses it
Authorities oversee the appropriate
use of my data
I have the possibility to make
corrections to possible errors in my
data
My data is used for a common good,
for instance improving treatments and
curing diseases
Other
I don't know
TOTAL (n=2019) Woman 15-29 y. (n=240) Woman 30-45 y. (n=259)
Woman 46-64 y. (n=320) Woman 65- y. (n=183) Man 15-29 y. (n=248)
Man 30-45 y. (n=275) Man 46-64 y. (n=252) Man 65- y. (n=242)
Which of these is the most important to you? Please mark one or two most important claims.
TOTAL (n=2019)
GENDER & AGE:
Allowing the use of unidentifiable social and health data for different purposes
20
Respondents are willing to allow unidentifiable data to be used in the development of social and healthcare systems and in scientific research.
However, opinions are divided when it comes to handing out data to insurance companies in order to receive discounts on policies.Almost a fifth of Finns would not allow their data to be used for this purpose.
44
39
37
35
35
33
32
18
46
51
51
50
54
54
55
59
5
5
5
6
5
6
5
7
5
5
7
9
6
7
7
17
0% 20% 40% 60% 80% 100%
Developing new forms of
treatment and the more effective
curing of diseases
Identifying possible personal
health risks
Identifying possible health risks
relating to my place of residence
Developing new (highly selective)
medications
Improving the efficiency and
quality of the social welfare
/health care system
Developing new equipment or
services in social or health care
Other scientific research
Insurance company use, e.g. in
order to receive discounts on my
insurance policies
Yes, I would allow my data to be used freely
My data could be used, but with my specific permission only
I don't know
I would not allow my data to be used
Would you allow your unidentifiable social and healthcare data to be used and combined
for the following purposes?TOTAL (n=2019)
Allowing the use of unidentifiable social and health data for different purposes – Gender and age
21
Men aged 30-45 are more critical about allowing the use of their unidentifiable data than men aged over 64.
44
39
37
35
35
33
32
18
0% 10% 20% 30% 40% 50% 60% 70% 80%
Developing new forms of
treatment and the more effective
curing of diseases
Identifying possible personal
health risks
Identifying possible health risks
relating to my place of residence
Developing new (highly selective)
medications
Improving the efficiency and
quality of the social welfare
/health care system
Developing new equipment or
services in social or health care
Other scientific research
Insurance company use, e.g. in
order to receive discounts on my
insurance policies
TOTAL (n=2019) Woman 15-29 y. (n=240) Woman 30-45 y. (n=259)
Woman 46-64 y. (n=320) Woman 65- y. (n=183) Man 15-29 y. (n=248)
Man 30-45 y. (n=275) Man 46-64 y. (n=252) Man 65- y. (n=242)
Would you allow your unidentifiable social and healthcare data to be used and combined for
the following purposes?
TOTAL (n=2019)
GENDER & AGE:
Yes, I would allow my data to be used freely
Allowing the use of unidentifiable social and health data for different purposes – Place of residence and education
22
Respondents who are highly educated have a more positive attitude towards allowing the use of their unidentifiable data.
44
39
37
35
35
33
32
18
0% 10% 20% 30% 40% 50% 60% 70% 80%
Developing new forms of
treatment and the more effective
curing of diseases
Identifying possible personal
health risks
Identifying possible health risks
relating to my place of residence
Developing new (highly selective)
medications
Improving the efficiency and
quality of the social welfare
/health care system
Developing new equipment or
services in social or health care
Other scientific research
Insurance company use, e.g. in
order to receive discounts on my
insurance policies
TOTAL (n=2019) Helsinki area (n=436)Other city/town (n=1161) Countryside (n=421)Basic education (n=922) Other education (n=765)Academic degree (n=320)
Would you allow your unidentifiable social and healthcare data to be used and combined for
the following purposes?
TOTAL (n=2019)
Yes, I would allow my data to be used freely
PLACE OF RESIDENCE:
EDUCATION:
Allowing the use of unidentifiable genetic data for different purposes
23
The majority of Finns are willing to allow the use of their genetic data for all other listed purposes except insurance company use (a fourth are opposed to this).
45
41
39
36
34
18
45
48
48
49
52
51
5
5
5
6
6
7
6
6
8
9
8
24
0% 20% 40% 60% 80% 100%
Improving treatments and curing
of diseases
Identifying possible personal
health risks
Developing newdrugs/medications
Developing new equipment orservices in social or health care
Other scientific research
Insurance company use, e.g. in
order to receive discounts on my
insurance policies
Yes, I would allow my data to be used freely
My data could be used, but with my specific permission only
I don't know
I would not allow my data to be used
Would you allow your unidentifiable genetic data to be used for the following purposes?
TOTAL (n=2019)
Allowing the use of unidentifiable genetic data for different purposes – Gender and age
24
Men aged 15-45 are more critical about allowing the use of their unidentifiable genetic data than men aged over 64.
45
41
39
36
34
18
0% 10% 20% 30% 40% 50% 60% 70% 80%
Improving treatments andcuring of diseases
Identifying possible personalhealth risks
Developing newdrugs/medications
Developing new equipment or
services in social or health care
Other scientific research
Insurance company use, e.g. inorder to receive discounts on my
insurance policies
TOTAL (n=2019) Woman 15-29 y. (n=240) Woman 30-45 y. (n=259)
Woman 46-64 y. (n=320) Woman 65- y. (n=183) Man 15-29 y. (n=248)
Man 30-45 y. (n=275) Man 46-64 y. (n=252) Man 65- y. (n=242)
Would you allow your unidentifiable genetic data to be used for the following purposes?
TOTAL (n=2019)
GENDER & AGE:
Yes, I would allow my data to be used freely
Allowing the use of unidentifiable genetic data for different purposes – Place of residence and education
25
45
41
39
36
34
18
0% 10% 20% 30% 40% 50% 60% 70% 80%
Improving treatments andcuring of diseases
Identifying possible personalhealth risks
Developing newdrugs/medications
Developing new equipment or
services in social or health care
Other scientific research
Insurance company use, e.g. inorder to receive discounts on my
insurance policies
TOTAL (n=2019) Helsinki area (n=436)Other city/town (n=1161) Countryside (n=421)Basic education (n=922) Other education (n=765)Academic degree (n=320)
Would you allow your unidentifiable genetic data to be used for the following purposes?
TOTAL (n=2019)
Yes, I would allow my data to be used freely
PLACE OF RESIDENCE:
EDUCATION:
26
Trust
Finns have a high level of trust in authorities. Finns placed the greatest
amount of trust in the police (86%). A high level of trust is also placed in
universities and register and statistics authorities. Private and public
social and healthcare is considered to be as reliable as them, and slightly
less reliable than universities. The least amount of trust is placed in
internet services and pharmaceutical and insurance companies.
Women and men have rather similar views on the reliability of authorities.
Women have slightly more trust in the correct use of data than men.
Respondents with higher education (academic degree) have more trust in
public authorities. The police is deemed the most reliable institution also
when it comes to the use of personal data, followed by public social and
healthcare and the Social Insurance Institution of Finland (Kela).
Respondents find that private social and healthcare is the most reliable
actor in the private sector, ranking slightly higher than universities.
Internet services are considered to be the least reliable users of data.
Men aged 30-45 have the least amount of trust in different actors.
Compared to other respondent groups, women aged 15-45 have more
trust in private social and healthcare when it comes to the appropriate use
of data.
Personal dataWhen it comes to personal data,
respondents find that one’s bank account
number and balance, health and patient
records and social security number are the
most private. These are followed by text
and instant messages, internet browser
history and location and travel data.
Grocery shopping data and social media
updates are considered the least personal.
Principles of data useThe most important principles are the ability to view
one’s own data, and the option to correct possible
errors in it. Respondents deem using the data for a
common good cause the least important. It has
significance, but is not as crucial as other listed
principles.
Women, especially those aged 15-45, are particularly
concerned about what purposes their data is used for,
and who uses it.
Men aged over 64 do not find it as important. Their
most important priority is the option to correct possible
errors in one’s data.
Allowing the use of unidentifiable data for different purposesRespondents are willing to allow
unidentifiable data to be used in the
development of social and healthcare
systems and in scientific research.
However, opinions are divided when it
comes to handing out data to insurance
companies in order to receive discounts.
Almost a fifth of Finns would not allow their
data to be used for this purpose.
Men are slightly more positive about
allowing their data to be used for system
development and scientific research.
The majority of Finns are willing to allow the
use of their genetic data for all other
purposes except insurance company use (a
quarter are opposed to this).
Men aged 15-45 are more critical about
allowing the use of their unidentifiable
genetic data than men aged over 64.
Respondents who use social and health
services are more willing to allow the use of
their unidentifiable genetic data for different
purposes.
27
Monitoring physical activityThe use of activity data for different purposesAttitudes towards combining dataAttitudes towards access to data
Monitoring one’s own physical activity
28
A fifth of respondents use a device daily to track their physical activity.
Yes
I don't know
No
21
2
77
Do you use any activity tracker, smartphone or other device to monitor your daily
activity?
TOTAL (n=2019)
%
Allowing the use of activity data for different purposes
29
41
41
40
38
35
27
47
48
46
49
51
52
4
3
4
4
5
3
8
8
11
9
8
18
0% 20% 40% 60% 80% 100%
Improving treatments and curing
of diseases
Identifying possible personal
health risks
Developing newdrugs/medications
Developing new equipment orservices in social or health care
Other scientific research
Insurance company use, e.g. in
order to receive discounts on my
insurance policies
Yes, I would allow my data to be used freely
My data could be used, but with my specific permission only
I don't know
I would not allow my data to be used
Would you allow your unidentifiable activity data to be used for the following purposes?
TOTAL (n=423)
Allowing the use of activity data for different purposes – According to gender and age
30
When it comes to the willingness to submit one’s activity data, there is a clear difference between men and women aged over 64.Also, men aged 30-45 object more strongly than other male respondents.
41
41
40
38
35
27
0% 10% 20% 30% 40% 50% 60% 70% 80%
Improving treatments andcuring of diseases
Identifying possible personalhealth risks
Developing newdrugs/medications
Developing new equipment or
services in social or health care
Other scientific research
Insurance company use, e.g. inorder to receive discounts on my
insurance policies
TOTAL (n=423) Woman 15-29 y. (n=78) Woman 30-45 y. (n=53)
Woman 46-64 y. (n=61) Woman 65- y. (n=18) Man 15-29 y. (n=69)
Man 30-45 y. (n=62) Man 46-64 y. (n=44) Man 65- y. (n=38)
Would you allow your unidentifiable activity data to be used for the following purposes?
TOTAL (n=423)
GENDER & AGE:
Yes, I would allow my data to be used freely
Use of unidentifiable data combined with health and patient records, for the purpose of developing the field of medicine
31
Respondents feel the most positive about submitting data relating to alcohol consumption, place of residence and physical activity, when this information is combined with unidentifiable health and patient data. Respondents are most opposed to submitting social media and browser history data.
31
29
25
25
25
23
12
10
48
54
47
51
55
50
42
38
5
4
6
6
5
5
7
7
16
14
23
18
15
22
39
45
0% 20% 40% 60% 80% 100%
Data relating to alcohol
consumption
Data relating to place ofresidence
Grocery shopping history
Activity data
Genetic data
Travel data
Data relating to social media use
Internet browser history
Yes, I would allow my data to be used freely
My data could be used, but with my specific permission only
I don't know
I would not allow my data to be used
Would you allow your following unidentifiable data to be used for the purpose of
developing the field of medicine, combined with your health and patient records?TOTAL (n=2019)
Use of unidentifiable data combined with health and patient records, for the purpose of developing the field of medicine – According to gender and age
32
31
29
25
25
25
23
12
10
0% 10% 20% 30% 40% 50% 60%
Data relating to alcoholconsumption
Data relating to place of
residence
Grocery shopping history
Activity data
Genetic data
Travel data
Data relating to social media use
Internet browser history
TOTAL (n=2019) Woman 15-29 y. (n=240) Woman 30-45 y. (n=259)
Woman 46-64 y. (n=320) Woman 65- y. (n=183) Man 15-29 y. (n=248)
Man 30-45 y. (n=275) Man 46-64 y. (n=252) Man 65- y. (n=242)
Would you allow your following unidentifiable data to be used for the purpose of developing
the field of medicine, combined with your health and patient records?TOTAL (n=2019)
GENDER & AGE:
Yes, I would allow my data to be used freely
Access to social and health data outside a service situation
33
More than a fourth of Finns think that they alone should have access to their social and health data outside a personal service situation, unless they specifically authorize it.
28
65
15
9
5
0% 20% 40% 60% 80% 100%
Only me
In addition to myself, the
organization treating me (e.g.
hospital or private doctor's practice)
In addition to myself, stateauthorities (e.g. Kela)
In addition to myself, local
authorities (e.g. the Department of
Social Services and Health Care)
I don't know
TOTAL (n=2019)
Outside a personal service situation and without your express consent, who should have access to your social and health data? (E.g. patient records, case histories, laboratory results.)
TOTAL (n=2019)
The older the respondents, the more willing they are to allow the treating institution to access their social and health data, even without express consent. This applies for both genders.
34
Monitoring of physical activityAbout a fifth of Finns (21%) aged between
15 and 79 use a device daily to track their
physical activity.
Using an activity tracker is most common in
respondents between the ages of 15 and 29
(women 32% and men 28%). Women over
the age of 64 are the least active
respondent group when it comes to
monitoring physical activity (10%), whereas
the number for men over the age of 64 is
16%.
Use of activity data for different purposesFinns are positive about allowing their unidentifiable activity data in the development of healthcare institutions. The most willing respondent group are men over the age of 65.
Attitudes towards combining dataRespondents were asked about their
willingness to submit their own unidentifiable
data for the purpose of developing the field of
medicine. They feel the most positive about
submitting data relating to alcohol
consumption, place of residence and physical
activity, when this information is combined with
unidentifiable health and patient data.
Submitting internet browser history and social
media information gets the most opposition.
Attitudes towards access to dataOver a quarter of Finns think that they alone
should have access to their social and health
data outside a personal service situation,
unless they specifically authorise it.
However, the older the respondents, the more
willing they are to allow the treating institution
to access their social and health data, even
without express consent.
35
Attitudes towards the use of dataTrust in different actors measured with various indicators
Respondents were asked to determine the importance of the following claims
36
”My doctor has access to the most comprehensive information possible about how patients like me have been treated in Finland, and what the results of their treatment were.
The effectiveness of treatments is monitored nationally, so that patients are in an equal position and treatments can be directed to patients who benefit the most from them.
Existing data is used effectively in the development of services and healthcare.
We should increase awareness about how health data can be utilised (in research, for example).
I should be able to decide what data collected on me is used for, even if the data does not reveal my identity.
I should be able to decide what data collected on me is used for, if the data reveals my identity.
Using patient data for any purpose other than to treat the patients themselves should not be permitted.”
Attitudes towards the use of data etc.
37
Respondents find it important that existing data is used effectively in the development of services and in ensuring that patients get equal care and treatment.However, when it comes to information which reveals a person’s identity, respondents are not willing to submit it without permission.
60
46
42
41
33
30
12
27
43
46
46
51
40
25
4
5
5
6
7
6
12
7
6
6
6
9
20
28
1
1
1
1
1
4
22
3,54
3,40
3,35
3,34
3,22
3,02
2,32
0% 20% 40% 60% 80% 100%
I should be able to decide what the data
collected on me is used for, if the datawere to reveal my identity
My doctor has access to the most
comprehensive information possible abouthow patients like me have been treated…
Existing data is utilized effectively in the
development of services and healthcare
The effectiveness of treatments is
monitored nationally, patients in an equalposition & right treatm. to right patients
We should increase awareness about how
health data can be utilized (in e.g.research)
I should be able to decide what the data
collected on me is used for, even if thedata were not to reveal my identity
Using patient data for any purpose other
than to treat the patients themselvesshould not be permitted
Very important (4) Rather important (3)
I don't know Not that important (2)
Not important at all (1)
How important do youn find the following claims?
TOTAL (n=2019)
mean
Attitudes towards the use of data etc.– According to gender
38
Women find almost all claims more important than men do.Compared to male respondents, women find it more important that they can decide how their own health data is used, in case it reveals their identity. Women also find it important that the effectiveness of treatments is monitored nationally to ensure the equality of all patients.
60
46
42
41
33
30
12
0% 20% 40% 60% 80% 100%
I should be able to decide what the data
collected on me is used for, if the datawere to reveal my identity
My doctor has access to the most
comprehensive information possible abouthow patients like me have been treated…
Existing data is utilized effectively in the
development of services and healthcare
The effectiveness of treatments is
monitored nationally, patients in an equalposition & right treatm. to right patients
We should increase awareness about how
health data can be utilized (in e.g.research)
I should be able to decide what the data
collected on me is used for, even if thedata were not to reveal my identity
Using patient data for any purpose other
than to treat the patients themselvesshould not be permitted
TOTAL (n=2019) Woman (n=1001) Man (n=1018)
How important do youn find the following claims?
TOTAL (n=2019)
GENDER:
Very important (4)
Attitudes towards the use of data etc.
39
Authorities and social and health organizations are deemed more reliable data users than pharmaceutical or health technology companies or academic researchers and universities.
24
27
17
10
21
25
15
10
27
24
16
11
21
21
15
11
52
52
44
32
51
51
39
28
46
48
37
31
47
48
38
29
13
12
22
26
15
13
26
28
14
14
24
27
17
17
24
27
5
5
8
8
5
5
8
9
4
5
8
8
5
5
8
9
5
4
7
16
6
4
9
18
7
7
10
16
7
7
11
17
2
1
2
7
2
2
3
8
3
3
4
8
2
2
4
8
3,95
4,05
3,72
3,24
3,89
3,98
3,57
3,16
3,90
3,88
3,56
3,23
3,82
3,83
3,54
3,19
0% 20% 40% 60% 80% 100%
An authority
A social welfare/health care organisation
Academic researchers and universities
Pharmaceutical / health tech. companies
An authority
A social welfare/health care organisation
Academic researchers and universities
Pharmaceutical / health tech. companies
An authority
A social welfare/health care organisation
Academic researchers and universities
Pharmaceutical / health tech. companies
An authority
A social welfare/health care organisation
Academic researchers and universities
Pharmaceutical / health tech. companies
I have complete trust (5) I have fair trust (4)
Neutral (3) I don't know
I have fairly little trust (2) I have very little trust (1)
How much trust do you have in the following regarding the use of social and health data?
When the user is...
My data is used for appropriate purposesmean
My data is used for the benefit of me or my family
My data is stored safely
The data stored about me is exact and correct
40
Attitudes towards the use of dataRespondents found it important that existing
data can be used to improve treatments or
services, and to ensure the equal treatment of
all patients. However, they do not wish to
submit data that can reveal their identity
without specific permission.
Women find almost all claims more important
than men do.
Compared to male respondents, women find it
more important that they can decide how their
own health data is used, in case it reveals
their identity. Women also find it important that
the effectiveness of treatments is monitored
nationally to ensure the equality of all patients.
Trust in different actors measured with various indicatorsRespondents were asked if they trust different
actors with the following: that their data is used
appropriately, that it is used to benefit them or their
family, and that the data is exact and correct.
Authorities and social and health organisations
are deemed more reliable data users than
pharmaceutical or health technology companies,
or than even academic researchers or universities.
Social and health organisations treating the
respondent also rank highly as reliable data users.
Some 10 to 15% of Finns do not consider
researchers or universities to be reliable social/
healthcare data users.
Between 23 and 36% of Finns do not consider
pharmaceutical or health technology companies to
be reliable social or healthcare data users. These
companies received the lowest rankings when it
came to appropriateness and exactitude of data
and using the data to benefit people.
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