survey analysis

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Post on 09-Feb-2017

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Page 1: Survey analysis
Page 2: Survey analysis

The people who answered my survey were mostly female, however I intend for my magazine to target an equal balance of the genders.

Similarly most of the people who answered my survey were 16-20 which is the majority of my target group, but it would have been useful to also have results from people in the 21-30 category as well.

Whilst a large amount of the answers I gathered said that they enjoyed pop music, which isn’t a genre I intend to include, there were also additional genres such as rap, R&B and alternative that will be included in my magazine.

Converse and Vans were very popular which although mainstream, are often associated with the Skateboard and alternative communities rather than high end fashion.

I wanted my magazine to be accessible to people from all walks of life so it would have been useful to get answers from a more diverse group. However, my results don’t come from an entirely Caucasian group so I can understand the interests of other group slightly better.

Page 3: Survey analysis

A major feature of my magazine will be including details of live music, especially for less popular artists. Since my results include people saying they watch live local music, and visit smaller concerts such as the O2 Academy Brixton or The Roundhouse.

Luckily, my audience have equally decided on minimalistic and lots of images which gives me the freedom to choose the style that fits best – whatever I do will please a large portion of my audience.

Pastels, plain colours and colours that match the images were the top three colour choice, which is again useful as these were the styles that I originally intended to choose for my magazine.

I was unsure what to price my magazine so using the question asking the maximum price my readers would be willing to pay gives me a good guideline.

Instagram and Facebook proved most popular with my audience which means these are the sites I will target most with my advertising. Instagram means I can promote with lots of images and Facebook gives me the chance to interact with a large portion of my audience.