survey analysis 1-3

Magazine Survey Analysis

Questions 1 - 3

MAGAZINE SURVEY ANALYSIS

I will now analyse my findings from my magazine survey. I created it on surveymonkey, and I sent it out via web link. I used whatsapp mainly, and sent the link to group chats I am in with family and friends. I made sure that the people in the chats were strictly in the age bracket of 13-

24, which is my ideal target audience. I received a total of 10 responses.

QUESTION 1 :WHAT IS YOUR FAVOURITE MUSIC GENRE?


Evidently here, the most popular genre of music is either Grime, Pop or R&B. These were voted 5 times each. (Respondents were able to vote for more than one genre). Therefore, seeing as these are the trendiest genres as of this moment in time for my target audience, I will be inclined to base my magazine off of one of these genres.

In order to make this more detailed and provide an accurate representation of favourite genres, I have sorted it into gender as well. I know how many males or females chose each genre because surveymonkey provides all the information I need. Therefore I have discovered that: Pop was chosen 5 times, three times by males and twice by females. (Might I add that males are the majority of the respondents - I will cover this later in the post). This shows that pop is more popular among boys than it is amongst girls.


Grime was chosen 5 times also, twice by males, twice be females, and once by a respondent claiming to be 'Non-Binary' (Neither male nor female). This shows that grime is popular with all types of genders, ergo it would be an economical choice to feature in the magazine, given that it is loved by all types of people and therefore would be popular among my target audience. This also shows that grime is unisex, not just for male or female, meaning that if I was to choose this genre as my main genre of my magazine, then I know that the magazine itself could be aimed towards all genders.


R&B was chosen 5 times, thrice by males and twice by females meaning it is evidently more popular with the male population of 13-24 year olds. This would also be an obvious choice as it is clear that this is another popular genre, therefore my target audience would be inclined to read it. Indie music genre is more alternative, and therefore only chosen twice, both times by persons identifying as female. Understandably so, I would not choose this to be the main genre of my music magazine because I would want a more popular genre in order to gain more popularity - I would get less popularity with a less popular music genre. However, I could also use this genre and have an alternative magazine aimed at a niche audience. The least popular choice was clearly rock, only being chosen once , and by a male. It would make sense to not choose this genre because it is not as popular, and it easier to produce a product that has high demand. However, as previously stated, I could simply produce a more alternative magazine aimed at a niche audience, in this case, rock music fans.


QUESTION 2 :WHAT IS YOUR FAVOURITE COLOUR ?

This question was used to find out what the general favourite colour was for my target audience demographic of 13-24 year olds was. The overwhelming favourite was blue, which was chosen 7/10 times, which equates to a majority 70% turn out. Therefore, it would be wise to make blue the main, prominent, featured colour for my magazine. It will create brand identity to promote customer recognition and will be helpful when marketing the magazine, as people will see the colour blue and be reminded of this magazine. Blue may be popular due to its connotations, which include knowledge, trust and serenity.

QUESTION 2 :WHAT IS YOUR FAVOURITE COLOUR?

Red, green and purple are all second favourite with one vote apiece, meaning yellow, orange and every other colour were not liked by any of my target audience respondent. This means that I will not be using yellow, orange or any other colours in my magazine because evidently my target audience does not like them as much, and therefore will be more inclined to purchase another magazine elsewhere that features blue, their favourite colour.


In more detail, blue was chosen 4 times by males, twice by females, and once by non-binary. This shows that this colour is popular amongst all types of genders, therefore it is unisex and would be a good choice to be featured in a magazine, because it ensures that it the magazine itself would be popular with all genders and in turn allows the magazine to become generally well - known. Green was chosen once by male only, suggesting that green, which has connotations of nature, peace, and growth, is a more male orientated colour. Red was chosen once by females only. Red has connotations of energy, courage and strength, and seeing as it was only chosen by females, suggests it is a female - orientated colour. Finally, purple was also only chosen once, and was voted for by a female only. Purple is already a stereotypically purple colour, due to female aimed products being consumed at a young age using the colour purple, such as Bratz Dolls. Purple has connotations of arrogance, luxury and mystery.


QUESTION 3 :DO YOU PREFER LIGHT OR DARK COLOURS?

I asked this question specifically because I wanted to expand more on the colour scheme decision for my magazine. The previous question told me that the most popular colour was blue, whereas, as specific as that is, I needed more, therefore I asked whether my target audience comprising of 13-24 year olds preferred dark or light colours.

The results were equal. Light and dark had 5 votes and 5 votes respectively. This shows to me that the two choices were equally as popular, and that if I were to include either one, they would both be popular.

QUESTION 3 :DO YOU PREFER LIGHT OR DARK COLOURS?

survey analysis 1-3

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