surojita majumdar - internship report
TRANSCRIPT
AN INTERNSHIP PROJECT REPORT ON GLOBAL CONCERNS INDIA
PROJECT SUBMITTED TOMAKHANLAL CHATURVEDI NATIONAL UNIVERSITY
JOURNALISM AND COMMUNICATION, BHOPAL
Through Commits, Bangalore (NUJ/01/2001)
In partial fulfilment of the requirements for the award ofthe
Degree of MA (MMC)
BySUROJITA MAJUMDAR
Enrolment Number: AN1272001019Semester I, November 2015
UNIVERSITY: MAKHANLAL CHATURVEDI NATIONAL UNIVERSITY
JOURNALISM AND COMMUNICATION, BHOPAL, MADHYAPRADESH, INDIA
DECLARATION
I declare that this is an authentic report of an internship undertaken by me in
Bangalore from October 14, 2015 to November 27, 2015, in particular fulfilment of
the course of a two-year Master Degree, in Marketing and Management
Communication and Development Communication awarded by Makhanlal
Chaturvedi Rashtriya Patrakarita Vishwavidyalaya, Bhopal. This project has been
submitted to Convergence Institute of Media Management and Information
Technology Studies (Commits).
Surojita Majumdar
(1- 12- 2015)
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INTERNSHIP CERTIFICATE
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ACKNOWLEDGEMENT
I would like to express my sincere gratitude to the following people who helped me in
the successful completion of this project:
Ms Brinda Adige, Director, Global Concern India for giving me an opportunity to do
an internship with Global Concerns India.
Miss Zeena Mani, Project Coordinator, Global Concerns India for giving me an
insight into their work.
Ms Ranita Hirji, Dean of Commits, for arranging an internship with Global Concerns
India.
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CONTENTS
1. Aims..................................................................................................... 6
2. Organization Profile.............................................................................. 7
3. Work Done............................................................................................ 8
4. Chapter 1: Poster Design...................................................................... 9
5. Chapter 2: Documentary Script Writing.................................................10
6. Chapter 3: Photo Documentary............................................................ 12
7. Chapter 4: Case Study......................................................................... 13
8. Chapter 5: Assisted Learning Program – Mentoring............................ 14
9. Chapter 6: Content Writing................................................................... 15
10.Chapter7: Event Organization for Children’s Day................................. 16
11.Conclusion............................................................................................ 17
12.Appendix.................................................................................................18- 38
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AIMS
To understand the role of a communications professional
To understand the functions of an NGO
To develop communication skills with grass root level people
To participate in office work and field work
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Organization Profile
The Global Concerns India is a part of Global Concerns Trust, an international
development charity based in Scotland.
Global Concrens India was established in 2005. Global Concerns India works
with individuals who have started up projects, or established institutions. They
support grassroots development and environmental projects in India.
It is a registered non profit, community based organisation working on human
rights and education, with a special emphasis on the rights of women, children
and the marginalized.
Global Concerns India aims at supporting marginalized women in India to
become community leaders and facilitators.
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Work Done
Poster Design
Documentary Script Writing
Photo Documentary
Case Study
Assisted Learning Program – Mentoring
Content Writing
Event Organization for Children’s Day
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JOB DESCRIPTION AND ANALYSIS
Chapter 1: Poster Design
The intern was briefed about Global Concerns India’s “Sponsor a Child” program
where they sponsor the education for children through their sponsors. The intern was
asked to design a poster for the program. (See Appendix 1, Pg. 18-19)
The intern was briefed about the program by GCI Director, Brinda Adige.
The intern went to the Good Shepherd School and spoke to the children and
their parents for the better understanding of how the sponsorship helps them.
The intern came to know that many children drop out of school as their
parents can’t afford the fees.
The intern asked about the problems the children that they face in school.
The intern designed the poster using Photoshop cs6 and CorelDraw.
The intern clicked pictures which have been used in the poster.
Learning
The intern learnt:
How to use editing software for professional work.
Ideation and design process that goes behind creating a poster.
The intern learnt that the parents were more interested in sending their
children to schools as the expenses like school fees was taken care of.
The intern learnt that the children were highly inspiring and interested in
studying.
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Difficulties:
Interacting with the children was a problem as the intern did not know the
local languages like Tamil and Kannada. The intern took help of other team
members and interacted with the children.
Initially the children were shy and hesitant to speak. The intern had to put an
effort to become their friend and speak to them.
The intern faced difficulty using the editing software professionally.
Chapter 2: Documentary Script Writing
The intern was assigned the task to write a script for a documentary film on L.R.
Nagar slum. (See Appendix 2, Pg. 20-21)
The intern was briefed about the L. R. Nagar slum by GCI Director, Brinda
Adige.
The intern was asked to write a documentary script highlighting the problems
of the slum
The intern went for field visits in the slum and interacted with many people
talking about the problems and issues.
The intern came to know that majority of the population were engaged
activities like barbers, maids, drivers, baby-tenders, security guards,
vegetable sellers etc.
While researching the intern found that the slum had major drainage problem,
did not have proper drinking water, the people were suffering from many
diseases etc. There are no basic facilities like schools, utilities, safety and
healthcare.
During the interactive discussions the intern came to know that many women
were victims of domestic violence. As they were not aware of their rights,
most women didn’t know how to raise voice against the violence.
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The intern recorded the interviews and transcribed them to work on the script.
Learning
The intern learnt:
That most of the people did not know about the basic human rights and
therefore they were ready to compromise in any situation.
How to develop a communication with strangers and let them to speak about
their problems.
The intern took help of the team members to communicate as she was not
familiar with the local languages.
Working under pressure and finish the assigned task within the given
deadline.
Difficulties
Initially the people were not comfortable talking about their problems.
The intern had to build a trust factor to communicate with them.
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Chapter 3: Photo Documentary
Global Concerns India provides interest-free loans to those who were interested in
starting their own business. The program is known as Self Help Group. The intern
was asked to work on a photo documentary on six women who had taken the
interest-free loan through GCI. (See Appendix 3, Pg. 22-30)
The intern was briefed about the interest free loan provided through GCI to
encourage people to start their own business.
The intern got grip on the subject matter of the photo documentary.
The intern went to the slum and interviewed 6 women who had taken the loan
The intern asked about their journey, how they started the business, the
problems that they had to face and how they overcame those problems.
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The intern came to know many of these women were facing domestic
violence. Most of their husbands were alcoholic and didn’t contribute any
money to the family.
The intern took pictures that are used in the documentary.
The intern worked on a PowerPoint Presentation.
Learning
The intern learnt:
How a large number of women are still facing domestic violence.
That most of the women didn’t know how to raise voice against domestic
violence as they were unaware of their rights and were not financially stable.
How these loans help the people overcome their financial problems and
inspired them to start earning and educate their children.
How the people came to know about their rights and how they have benefited
from those.
Chapter 4: Case Study
Global Concerns India provides interest-free loans to those who were interested in
starting their own business. The program is known as Self Help Group. The intern
was asked to work on a case study on one of the members of the organization's Self
Help Group. (See Appendix 4, Pg. 31-21)
The intern interview Ganesh Mani, who took an interest free loan through GCI
and started his own business of artificial limbs.
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Ganesh Mani is differently-abled and suffers from polio. The intern visited his
factory to have a better understanding of his journey and life.
The intern interviewed Ganesh and his team members and asked about the
challenges they faced and how they overcame those challenges.
The intern asked about the financial difficulties and competition in the market
that they face.
The intern was told that they had to face a lot of trouble getting finance for the
business. The banks provide loans on high interest rates which was difficult
for them to repay.
The intern researched on other case studies and worked on the content.
Learning
The intern learnt:
How to write a case study.
How differently-abled people are very hard working and aspire to lead a good
life.
The intern was highly motivated by the hard work they do and how they want
to earn and help their families.
How to create content for the case study.
Chapter 5: Assisted Learning Program - Mentoring
Global Concerns India, under their “Sponsor a Child” program has sponsored
education for 125 children. They provide Assisted Learning classes for these
children and aim at imparting knowledge to the students beyond the boundaries of
classrooms. The intern was asked to mentor GCI’s Assisted Learning Program at
Good Shepherd School. (See Appendix 5, Pg. 33-34).
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The intern went to the Good Shepherd School and taught children about basic
hygiene, good touch and bad touch, general knowledge etc.
The intern mentored for the remedial sessions and taught extracurricular
activities.
The intern helped the children to realize the importance of education and
teamwork.
The intern helped the students with their homework and assignments.
The intern distributed snacks to the children.
Learning
The intern learnt:
How to interact with children.
That the children needed help with their studies as most of their parents were
not educated and were unable to teach them at home.
How education can help build a future and gain confidence.
Difficulties
The intern faced difficulty managing the children.
The intern faced difficulty in interacting as most of the children spoke only
local languages like Kannada and Tamil.
Chapter 6: Content Writing
The intern was asked to write content for the profile of GCI members which is to bve
put up in their official website. (See Appendix 6, Pg. 35-36)
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The intern interviewed five GCI members including Ms Brinda Adige, Director.
The intern recorded the conversation and transcripted them to use for the
content.
The intern worked on content for five profiles of 50 – 100 words each.
Learning
The intern learnt:
How to write professional profiles.
How to write content for a website.
Chapter 7: Event Organization for Children’s Day
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Every year Global Concerns India organizes Children’s Day event at St Euphrasias
Girls School in Bangalore. The intern was asked to assist the judges and be part of
the organizing team. (See Appendix 7, Pg. 37-38)
The intern assisted judges during the event.
The intern supervised competitions like rangoli design making, solo and group
performances, handicraft competition etc.
The intern helped in setting up the stage.
The intern provided snacks to the children.
Learning
The intern learnt:
That the children were very talented and enthusiastic.
How to manage and conduct an event.
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Conclusion
It was an extraordinary learning experience for the intern. The internship has helped
the intern to understand, civil society generally, and how NGOs in particular, have
played and continue to play an important role in ensuring the optimal effectiveness
and success of human rights system and its aim to prohibit and prevent ill practices
in the society.
The intern learnt that academic engagement is very poor among the backward
classes of the society. It is necessary to prioritise these issues, and thereby
contribute to awareness-raising and creative solutions.
Working with Global Concerns India has only made the intern aware of how the
unfortunate side of the society is existent and by large in the society. The intern felt
that there is lot more to be done to bridge the gap that exists in Indian society.
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Appendix: 1
Poster Design
Poster Design for “Sponsor a Child” Program
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Design Done Using Photoshop CS6
Design Done Using CorelDraw
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Appendix: 2Documentary Script Writing
Documentary Script: L.R.Nagar, Bangalore, Karnataka
Introduction:
The high rises of the IT city mask at least 25% of the city's
population, though these people actively participate in the
functioning of the city.
Slums are increasing by the year in Bangalore and in other urban
areas of Karnataka, which is one of the highly urbanized states
with 37% of its 6.11 crore people living in urban areas.
According to official statistics from the Karnataka Slum
Development Board (KSDB), the state has 2,796 slums housing 40.5
lakh people. With the expansion of Bangalore, the slums have also
increased, taking the official number of slum from 473 in 2003 to
597 in 2013. Officials say 13.86 lakh out of 84.25 lakh people in
Bangalore, which is 16.45%, live in slums. Experts dispute the
figure and term it 'gross underestimation.' They peg the figures in
Bangalore between 25% and 35%. The urban poor are living on
government, private and railway lands. Most slum dwellers work as
drivers, domestic helps, cooks, construction labourers, vegetable
and fruit vendors, watchmen etc.
LR Nagar is only one of Bangalore's estimated 778 slums.
Title: L.R.Nagar, Bangalore,
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VIDEO AUDIO
Time lapse of the Sun rise Natural sound
Brinda Adige, Director, GCI
giving introduction of the slum
- CU
Brinda: The LR Nagar Slum…
Nat Sound: Normal room sound
Interviews – Asha, resident of
L.R. Nagar slum
Narrations and natural voices
Interviews – Uma, resident of
L.R. Nagar slum
Narrations and natural voices
Interviews – Ganesh Mani,
resident of L.R. Nagar slum
Narrations and natural voices
Overview of the slum Narration: Brinda Adige
(Problems of the slum)
Interviews – Lilly, resident of
L.R. Nagar slum
Narrations and natural voices
Time lapse of the sunset Natural Sound
Titles Soft background music
Check List:
Interviews
Slum shots
Time lapse shot
Editing software
Interview translations
Camera
Tripod
Voice recorder
Appendix: 3
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Photo Documentary
Slide: 1
Slide: 2
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Slide: 4
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Slide: 6
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Slide: 8
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Slide: 10
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Slide: 17
Appendix: 4
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Ganesh Mani – Case Study
As Winston Churchill once said, “Success is not final, failure is not fatal: it is the
courage to continue that counts.” Ganesh Mani, a thirty year old man who lives in
L.R. Nagar slum in Bangalore is an ideal example. Ganesh is one of them who do
not see his incapability as weakness, but thinks where there is will, there is a way.
Ganesh suffers from
Poliomyelitis, often called
polio or infantile paralysis, an
infectious disease caused by
the polio virus. Ganesh
contracted polio as an infant,
but it has never stopped him
from dreaming big.
It was not an easy journey for
Ganesh. He had tried his
hands in couple of small
scale businesses but
unfortunately none of them
made it in the long run. One of the major challenges that the small scale
manufacturers face is the financial problem. No business can function in the absence
of adequate funds, thus finance is the life line for any business.
Refusing to give up, Ganesh decided to start a small scale business of artificial
limbs. He came to know about GCI’s Self Help Group (SHG) Programme. The
programme encourages people who want to start their own business and provide
interest free loans returnable over a certain period of time.
He joined hands with his sister and applied for the loan. He used the money to rent a
small place in L.R. Nagar and set up the factory with two machines. Today, the duo
is not only running a successful business but is also creating an income opportunity
for other physically challenged people. They motivate and train these workers to
earn decent money and support their families.
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Ganesh says, “I want to provide an equal opportunity for the differently abled to lead
their life and earn with dignity.”
Ganesh Mani and His Team
Appendix: 5
Assisted Learning Program – Mentoring
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Evening Snack Distribution
Poem Recitation
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Appendix: 6
Content Writing
Brinda Adige (Director, GCI)
Brinda leads programs related to women and
child rights. She works against commercial
and sexual human trafficking of women and
children. She has been part of several
successful rescue operations.
She also works on training elected
representatives of village panchayats towards
good accountable governance. She conducts
life skill classes for women called 'Deliberate Dialogues'.
As a Director, Brinda has a hand in almost every aspect -- from formulating a project
to implementing it.
Maria Subramanian (Treasurer)
Maria undertakes the strategic and general financial
management of the organisation enabling it to improve its
functioning. She and maintains records.
She worked as a volunteer in GCI for 6 years before
becoming a part of the board.
She takes an active participation in the women group
leadership program of GCI. She believes that the
betterment of the society is through empowering women and children.
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Zeena Vanita Mani(Mentor)
Being one of the oldest members of GCI she has been
working with GCI since 5 years.
Zeena is a mentor for the Assisted Learning Program.
She organises women's meetings, and is in charge for
the functioning of interest-free loans provided by
through GCI.
She believes that every child should be educated and be provided with all the
opportunities to fulfil their dreams.
Shannon McCreath (Volunteer)
Shannon works as a volunteer with GCI. In addition to
teaching under the Assisted Learning Programme, she
works with human trafficking and rescue children
operations.
Shannon is a Law student in England with an interest in
International rights. Apart from doing good for the society,
Shannon plans to pack her bag and explore every nook
and corner of India.
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Appendix: 7
Event Organization for Children’s Day
Children’s Day- Fancy Dress Competition
Solo Singing Competition
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Rangoli Making Competition
Craft Making Competition
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