Surfing the Waves of Change :

Trends Impacting Fundraising, Communications & Alumni

Plenary 2      Plenary 2     

Annimacwww.annimac.com.au

ADAPE Australasia National Conference

Charting New Waters 3 October 2004

Speaker

Rate of ChangeRate of Change• every 15 seconds every 15 seconds == new web site new web site

• every 15 minutes every 15 minutes == new technology new technology

• every 15 days = new product / service

Amount of change in one day,

Grandmother had in one year.

Younger we are - faster our world moves.

More Change = More OptionsMore Change = More Options

Living longerLiving longer

More generations aliveMore generations alive

Living elsewhereLiving elsewhere

Living with leisure Living with leisure

Changing household structuresChanging household structures

Rising divorce rateRising divorce rate

Smaller householdsSmaller households

Changing ethnic mix - Changing ethnic mix -

EurasianEurasian

More Change = More Options :More Change = More Options :

New tribalismNew tribalism

Living differently Living differently

Home leasing on the rise Home leasing on the rise

Fast rising Incomes & wealthFast rising Incomes & wealth

Outsourcing tasks & choresOutsourcing tasks & chores

Spending differentlySpending differently

Living with I C & TLiving with I C & T

Rise of virtual shopping Rise of virtual shopping

Increasing knowledgeIncreasing knowledge

More Change = More OptionsMore Change = More Options

Increasing financial literacyIncreasing financial literacy

Electronic “guardian angels”Electronic “guardian angels”

New entertainment & sportsNew entertainment & sports

Working differentlyWorking differently

New industries & occupationsNew industries & occupations

Changing spiritualityChanging spirituality

Outlawing discriminationOutlawing discrimination

Changing politics - ideologiesChanging politics - ideologies

Ecological community sensitivity . Ecological community sensitivity .

Ruthven,Ibis 2003Ruthven,Ibis 2003

Ruthven,Ibis 2003Ruthven,Ibis 2003

Australia’s Age DistributionAustralia’s Age Distribution,, 1866-20421866-2042

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%1

86

6

18

86

19

06

19

21

19

33

19

47

19

61

19

81

20

01

20

21

20

42

Source: ABS

65+

55-5960-64

45-54

35-44

25-34

20-2415-1910-14

5-90-4

Living Longer and Living With LeisureLiving Longer and Living With Leisure (Ruthven,Ibis 2003)(Ruthven,Ibis 2003)

0

100

200

300

400

500

600

700

800

900

1000

1788 1838 1888 1938 1988 2038 2088

Tho

usan

ds o

f Hou

rs

Year born

Leisure Time

Paid Work

Unpaid Work

Education

Travel to Work

Sleep

46%

44%

43%

32%29%

27%23%

38 years

50 years

74 years

120 ? years

2121stst Century : Century :

Three Key Drivers of changeThree Key Drivers of change Consumer driven economyConsumer driven economy Knowledge driven values shift Knowledge driven values shift Global trade power shift to Global trade power shift to

AustralasiaAustralasia

Three Key WordsThree Key Words PassionPassion ResponsibilityResponsibility DignityDignity

Driving all Drivers of ChangeDriving all Drivers of Change

Technology :

in 2020

70 % of job types do not exist now

because

80% of technology is not invented yet

GenerationsGenerations

Baby Boomers

b 1945 – 60 age 45 - 60 fewer females than males

Generation X 1960 – 75 30 - 45 largest number in population

DotComs 1975 – 90 15 – 30 first wired gen

Ferals 1990 – 05 0 - 15 smallest number - ½ of GenX

Baby Boomers 45 - 60 The New Aged confident enjoying spoils of life high quality. No wish to change status. Life is easy.

Generation X 30 - 45 Uncertain what to do with selves or ageing parents. Frustrated. Can’t advance. No clear new options. Copy Boomers or look to DotCom values.

DotComs 15 - 30 Busy connecting globally. Concern for planet & self. Assume will create innovative solutions. Don’t need or care about BBs or GXs.

Ferals 0 - 15 No boundaries, no limits in time, space or distance. Truly global. Virtual. Are creating own world.

Generational Trend ProfilesGenerational Trend Profiles Baby Boomers 45- 60

Downsizing their lives

Empty nesters Married or divorced

Retired or pt workers

Sense of community Set relationships

Material status Identity from job

Security conscious Health conscious

Seek new safe experiences

Defer to authorityDefer to authority

Love and hate changeLove and hate change

MobileMobile Single Childless Net Dating Single Childless Net Dating

Multi careers SOHOMulti careers SOHO

No Fixed Address RentersNo Fixed Address Renters

I.D. EphemeralI.D. Ephemeral Global Wired Global Wired

Materialism assumed Varied lifestyles Materialism assumed Varied lifestyles

Short term planners Short term planners

Personal journeyPersonal journey Me Generation Me Generation

Risk takers Fast decisionsRisk takers Fast decisions

No commitment Environmental values No commitment Environmental values

Defer to heroesDefer to heroes

Expect & accept changeExpect & accept change

MobileMobile Single Childless Net Dating Single Childless Net Dating

Multi careers SOHOMulti careers SOHO

No Fixed Address RentersNo Fixed Address Renters

I.D. EphemeralI.D. Ephemeral Global Wired Global Wired

Materialism assumed Varied lifestyles Materialism assumed Varied lifestyles

Short term planners Short term planners

Personal journeyPersonal journey Me Generation Me Generation

Risk takers Fast decisionsRisk takers Fast decisions

No commitment Environmental values No commitment Environmental values

Defer to heroesDefer to heroes

Expect & accept changeExpect & accept change

Generational Trend ProfilesGenerational Trend Profiles Generation XersGeneration Xers 30 - 45 30 - 45Generational Trend ProfilesGenerational Trend Profiles Generation XersGeneration Xers 30 - 45 30 - 45

Generational Trend Profiles Generational Trend Profiles DotComs 15 - 30

Own pathOwn path No careers Temporary pairing No careers Temporary pairing

Group socialising Parental home Group socialising Parental home

Global I.D.Global I.D. Net relationships Net relationships

Non consumers I.D. from activity Non consumers I.D. from activity

Planetary group missionPlanetary group mission

Immediacy Immediacy WiredWired

Multi channeled Multi actionsMulti channeled Multi actions

Temporary deference per usefulnessTemporary deference per usefulness

Need & welcome change Need & welcome change

Generational Trend ProfilesGenerational Trend Profiles FeralsFerals 0 - 15 Generational Trend ProfilesGenerational Trend Profiles FeralsFerals 0 - 15

No patternsNo patterns Wired into global village Wired into global village

Momentary relationshipsMomentary relationships

Global limitless relationshipsGlobal limitless relationships

Global I.D. & commitmentGlobal I.D. & commitment

I.D. from Global valuesI.D. from Global values Non consumers Non consumers

Planetary mission Future jobs unimportantPlanetary mission Future jobs unimportant

Unlimited channelsUnlimited channels

Telepathic communicationTelepathic communication

No deferenceNo deference Respect as momentary need Respect as momentary need

Live change Ignore barriersLive change Ignore barriers

No patternsNo patterns Wired into global village Wired into global village

Momentary relationshipsMomentary relationships

Global limitless relationshipsGlobal limitless relationships

Global I.D. & commitmentGlobal I.D. & commitment

I.D. from Global valuesI.D. from Global values Non consumers Non consumers

Planetary mission Future jobs unimportantPlanetary mission Future jobs unimportant

Unlimited channelsUnlimited channels

Telepathic communicationTelepathic communication

No deferenceNo deference Respect as momentary need Respect as momentary need

Live change Ignore barriersLive change Ignore barriers

SUMMARYSUMMARY Surfing the Waves of ChangeSurfing the Waves of Change

Increasing rate of change

Technology drives all change

Younger exponentially faster

Huge generational differences

As global world shrinks :

gain more knowledge

more options

greater passion

responsibility with dignity.

Thank youThank you www.annimac.com.au www.annimac.com.au