surah drummer ux portfolio
TRANSCRIPT
HELLO!I’m Surah Drummer.
UX Designer & Creator of Beautiful Useful Things.
Content
About Me
My Approach I Love NY
Chartbeat
Tools & Skills Projects Contact Me
About Me
I realized User Experience
Design was the perfect way
for me to blend my passion for
visual design with my heightening interest
in technology. Now I design with purpose,
which is backed by research. I take pride in
knowing my work is beautiful
and useful!
Tools
UX DesignUser Research & Analysis
Usability TestingInteraction Design
Usability HeuristicsInformation Architecture
Interviews & SurveysUser Flows
Concept GenerationA/B Testing
Rapid PrototypingWireframingPersona’s & User TypesScenarios & User JourneysVisual Design & Color TheoryAffinity MappingStrategic Planning & ImplementationCard SortingComparative/Competitive Analysis
Invision Pop MarvelProficiency in Mac Google DocsMS OfficeKeynote
Adobe InDesignAdobe Photoshop
Adobe IllustratorAdobe Acrobat Pro
Axure RPOmniGraffle
Sketch
Skills
Mobile App Itinerary Integration
THE BRIEF• Explore a problem/area of opportunity for an existing brand• Start to explore and work with technical constraints
THE PROBLEM• New York City tourist want more effective ways to manage their sightseeing
THE OPPORTUNITY • NYC is sitting on an enormous opportunity to incorporate technology into its most well-known attractions to create a pleasant human experience
PROJECT PLAN PIN-UP WITH COMMENTS &
SUGGESTIONS
I Love NY
METHODS & DELIVERABLES• Project Proposal & Plan • Research Report • Executive Summary • Competitive & Comparative Analysis • Technical Background Research • User Research • Surveys • Annotated Wireframes • Usability Testing Findings • User Flows • Scenarios • App Map • High-fidelity Mock-ups • Interactive Prototype
TIME ALLOTTED 2 Weeks
MY ROLE• Acted as lead design consultant & spearheaded the design studio.• Produced HiFi mock-ups, App map, User flows, Annotated wireframes• Collaborated with design team to create persona’s with scenarios, conduct user interviews, usability testing & affinity mapping• Took charge of photo documentation for the artifacts, interviews & usability testing
SKETCHING WIREFRAMES DURING DESIGN
STUDIO
I Love NY
Interviews
MoSCoW Method
Wireframe Sketches
Team Work
What I Did
HI-FIDELITY MOCK-UPS
CHALLENGES• Language barrier while interviewing tourists
• Staying focused on the needs of the user as apposed to the wants of
the design team
KEY TAKEAWAYS• Making a project plan & keeping it up to date reduces stress during the
project
• Interviewing tourist in context is awesome & yielded valuable
information that formed the basis of the project
• Should have spent more time on user flows before the design process
began
NEXT STEPS • Create an on-boarding experience to enhance the Create an Itinerary
feature
• A/B Testing & Card Sorting of copy and headings with in the Itinerary
feature
• Build a feature to show the users progress while creating the itinerary
USABILITY TESTING
Lessons Learned
User Management System RedesignTHE BRIEF• The User Management System is no longer adequate: in general the whole experience is not up to Chartbeat standards - it needs to be delightfully easy and fun
THE PROBLEM• Chartbeat needs a holistic User Management System that will support users for all of their products
THE OPPORTUNITY • If the user management system were easier to use with a larger user base, clients would be happier and Chartcorps would have more time to address other issues
STAKEHOLDER KICK-OFF MEETING WITH ADAM
Chartbeat Publishing
METHODS & DELIVERABLES• Project Plan • Research Report • Competitive & Comparative Analysis • User Research • Annotated Wireframes • Paper Prototyping• User Flows • User Types & Stories • Site Map • High-fidelity Mock-ups • Interactive Prototype
TIME ALLOTTED 3 Weeks
MY ROLE• Appointed primary contact between the client & the design team• Produced branded user flows & annotated wireframes• Collaborated with design team to: –Conduct stakeholder interviews –Affinity Map –Create User Types –Ideate Solutions –Conduct Usability Testing
AFFINITY MAPPING TO NARROW IN ON THE MVP
Chartbeat Publishing
Team Work
Whiteboard Wireframe
Usability Testing
Digital Wireframe
Rapid Sketching
More Team Work
HI-FIDELITY MOCK-UPS
DESIGNED AND BRANDED 8 USER FLOWS, USER TYPES AND ANNOTATED WIREFRAMES
What I Did
CHALLENGES• Steep learning curve during introduction to their various products
• Figuring out a way to design for group additive permissions
KEY TAKEAWAYS• Stakeholders preferred more time be spent on perfecting user flows
• Paper prototyping works best for testing large quantities of flows with
users
• Including the stakeholders in ideation and design sessions kept
everyone engaged throughout the process
NEXT STEPS • Further research on how large corporations manage their users with a
digital system
• Interviews with corporate users of the management system
Lessons Learned
PAPER PROTOTYPING
