Chain ReactionSupply chain management can make or break omni-channel retail initiatives

Supply chains need to be dynamic and agile to meet omni-channel expectations of customers. But building such a supply chain has its own challenges.

Consumer demands from an omni-channel experience

Personalization and smart deals

Silo-ed and inconsistent �ow of information hampering logistics management

Quick access to their favorite brands and designs through the channel of their choice

Improve brand loyalty and delight customers with an optimized supply chain that delivers

Easy shopping, returns and exchange

Lack of cross-channel visibility

Why omni-channel

matters?

Inadequate integration for order ful�llment

Lack of an end-to-end vendor management strategy

Establish collaborationStay relevant to omni-channel customers by using digital technologies to enhance collaboration between the retailer and supply chain

Ensure supply chain segmentationImprove responsiveness by using analytics to customize supply chain strategies to each channel, demographic segment, and geography

leverage big data and analyticsGain a holistic view of supply chain performance, and proactively plan for the future

Improve supply chain expertiseBuild skills and expertise in forecasting, cost and trend analysis, global business, and compliance and law

Embrace digitizationImplement a holistic digital strategy and deploy solutions such as RFID, e-invoicing, and mobile gateways for better demand forecasting, production planning, order ful�llment, warehousing and logistics management

Achieve omni-channel ful�llment Use advanced and integrated tools to manage orders, inventory, and exceptions to deliver omni-channel ful�llment

Primary objectives of multi-channelstrategy (Source: TCS ROBES 2014)

Common supply chain bottlenecks

Optimizing the supply

chain

Optimize your supply chain for

omni-channel retail

www.tcs.com/bps @TCS_BPS

% R

espo

nden

ts

0% 5% 10% 15% 20% 25%

Revenue enhancement18%

Geographical expansion through multiple channels 21%

Inventory optimization by moving assortment 13%

Pro�tability10%

Improvement in customer experience21%

Customer retention/loyalty17%

Source:TCS: Redesigning Retail Operations: A Digitally Connected Supply Chain for Accelerated Performance