superleague formula/ac milan/yelmer buurman sponsorship presentation

YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM

SF AC MILAN RACINg teAM 2010 | SPONSOR OPPORtUNItIeS

INtRODUCINg SUPeRLeAgUe FORMULA

FOOtbALL + MOtOR RACINg

- Brand new gloBal championship connecting two of the world’s most popular sports

- rival footBall cluBs, competing against each other at the same venue, at the same time

- motor racing going Back to it’s roots –spectacular wheel to wheel racing action

beSt OF bOth WORLDS

- footBall fans worldwide always follow their cluB – the deal once struck is forever

- motor racing fans crave exciting and exhilarating racing – other series are not delivering

- excitement of motorsport + passion of footBall = winning gloBal marketing product


the ChAMPIONShIP: hOW It WORkS?

IDeNtICAL, F1 StyLe CARS

- each footBall cluB and racing team is provided with an identical, formula 1 style race car

- chassis designed and manufactured By elan motorsport, a leading race car manufacturer

- v12 4.2 litre engine created By racing experts, menard competition technologies

- high technology race car, positioned just Below formula 1 in terms of outright performance


the ChAMPIONShIP: hOW It WORkS?

WeekeND OF eNteRtAINMeNt

programme to include:

- 3 seater race car driving experience

- vip celeBrity support race events (tBc)

- appearances By leading footBall players

- mini footBall competitions for kids

- concerts on the saturday evening

- karting events and competitions

- computer game simulators


SUPeRLeAgUe FORMULA: RACe FORMAt

RACe 1: the winner of saturday’s qualifying shot-out will, of course, take pole position for race 1 on sunday alongside the losing finalist on the front row; the two losing semi-finalist will line up on the second row ahead of those cluBs eliminated in the quarter finals. (60 mins) RACe 2: one of the great attractions of superleague formula is race 2, which unlike any other major motor sport competition, sees the fastest cars from race 1 starting from Back. the starting grid is completelyreversed from the results of race 1 meaning that, for example, if a car goes off at the first corner of the first race, it will Be on pole for race 2. superleague formula Believes that this revolutionary reverse gridsformat – where the fastest driver in the fastest car in race 1 is asked to make his way up the grid (and thereBy encourage overtaking and a real Battle on the racetrack) in race 2 – creates a new degree of excitement that helps to underline sf’s unique appeal. (60 mins) the SUPeR FINAL : the opening round of the 2009 superleague formula heralds the arrival an exciting new super final. this special shoot-out consists of 5 laps and it will run immediately after race 2 and will feature the top six comBined point’s championship finishers from Both races. points will not Be awarded But this super final climax will decide the overall ‘weekend winner’ and also the distriBution of prize money.


2010 OFFICIAL RACe CALeNDAR

ROUND Nº CIRCUIt COUNtRy DAte

1 silverstone uk apr 3/4

2 assen holland may 15/16

3 magny-cours france may 22/23

4 jarama spain jun 19/20

5 nurBurgring germany jun 26/27

6 oschersleBen germany jul 3/4

7 zolder Belgium jul 17/18

8 Brands hatch great Britain jul 31/aug 1

9 estoril portugal sep 18/19

10 monza italy oct 2/3

11 jerez spain nov 13/14

12 tBc tBc tBc


FOOtbALL CLUbS: WhO IS INvOLveD?

FOOtbALL CLUb RACe teAM liverpool fc atech grand prixatlético de madridrsc anderlecht azerticorinthiansas roma devillota motorsportsevilla fctottenham hotspur alan docking racingac milan reid motorsportpsv eindhovengalatasaray sk epsilonfc Basel 1893 gu racingolympiacosolympique lyonnais laurent redonsporting cluBe de portugalfc portoflamengo


tARget AUDIeNCe: WhO IS WAtChINg?

OveRvIeW

superleague formula has Been developed to appeal to:

- male and female audience of footBall and motor racing fans (age Bracket 18-40)

- youth audience (18-30 age Bracket) –Bring younger audience Back to motor racing

- family audience (‘weekend of entertainment’) to Broaden fanBase, ensure growth



tv bROADCAStINg StRAtegy

provide sf produced programming to ‘free to air’ Broadcasters in all main markets

- sf live programming: qualifying (90 mins); race 1 (60 mins); race 2: (60 mins); super final shoot-out (15 mins)

- sf highlights programming: 52 min show for Broadcasting on the sunday evening

- sf news and features: provision of footage to news and magazine programmes



CONFIRMeD tv bROADCASteRS

COUNtRy tv ChANNeL

uk setanta sports

spain & andorra cuatro

portugal tv1

Brazil spor tv gloBo

france direct 8

holland rtl

greece alpha tv

cyprus mivision

turkey show tv

uae & middle east aBu dhaBi sport

remaining territories eurosport2

asia espn star

CLUb tv ChANNeL

ac milan milan channel

Borussia dortmund BvB tv

psv psv tv

fc Basel fcB internet tv

rsc anderlecht rsca tv

galatasaray galatasaray tv

glasgow rangers rangers tv

sevilla fc sevillatv

corinthians corinthians tv

flamengo flamengo tv

olympiacos tv magic

liverpool lfc tv


SF bROADCAStINg -StAtUS RePORt

bRIeF SeASON ANALySIS:

- a total of 15 tv deals have Been agreed in this initial season covering the regions of europe, middle east,

asia, south america clearly giving to the sf product an international status.

- the Broadcasters represent a mix of free-to-air commercial Broadcasters and premium sportschannels.

- a total of 70 territories were exposed to live coverage of the sf races in 2009.

- more than 200 hours of coverage have Been so far monitored of which 75% was live.

- the live coverage drew slightly more than 2 million viewers per race. the total cumulative audience for

the season is still Being computed By our monitoring company.

- early signs show that sf will Be aBle to increase its international coverage in 2009 particularly in

eastern europe, asia and south america; 2 news feeds per race week-end was also made availaBle free

of charge to news agencies, Broadcasters and BroadBandservice companies.

- an end-of-theseason programme will Be produced in the coming weeks for further distriBution

throughout the world of the 2009 sf Beautiful races. archive footage will also Be promoted to sports

and motorsport programmes to launch the 2010 season.


SF RACe CAR SPONSORShIP POSItIONS


teAM SPONSORShIP PACkAgeS

PACkAgeS AvAILAbLe PeR teAM:

- 4 primary partners - 250,000 to 2100,000

- 4 official partners - 225,000 to 250,000

- 5 official supplier - 210,000 to 225,000


YELMER BUURMAN

hOSPItALIty PROgRAMMe

be PARt OF It

provide customers and guests with unique hospitality and entertainment at the sf cluB

take the time to relax with friends, network with potential clients and aBove all live the passion of footBall

and motorsport with access to the exclusive grid walk. enjoy music, gastronomic delights and entertainment

all to the sound of the roaring engines and the cheering crowds.

- packages availaBle on request


SUPeRLeAgUe FORMULA: key beNeFItS

NeW PLAtFORMsuperleague formula will provide an exciting new platform for Brand development and fan engagementon a gloBal scale.

COMbINeD AUDIeNCean opportunity to tap into a massive fanBase of passionate footBall fans and eager motorsport fansfrom around the world.

gLObAL exPOSUReBenefit from the gloBal exposure superleague formula will generate on tv, in the press, at race events,in footBall stadiums and online.

ReAL eNteRtAINMeNtsuperleague formula will create an experience that provides real entertainment and capturesthe imagination of footBall and racing fans.

vALUe FOR MONeywide range of sponsorship opportunities (team, event and Broadcast programs) designed to deliversignificant return on investment.

ThE SpoRTINg EVENT oF ThE 21ST CENTURY!


JOININg AteCh gP IS JUSt IS A WINNINg FORMULA‘SUPeRLeAgUe ChAMPIONS OF 2009’


INtRODUCtION AteCh gRAND PRIxthe silverstone-Based hitech junior team is renamed following a partnership with crs racing. the david hayle-led outfit, which wonthe superleague formula By sonangol championship and finished runner-up in the michelin formula renault uk winter cup,will Be renamed atech grand prix. atech gp was started By former hitech racing team principal david hayle in 2007 following a hugely successful formula 3 career that netted the team 11 wins from 22 rounds and the 2007 title to Bmw sauBer f1 test driver marko asmer. the hitech junior team was formed with the aim of providing young up and coming drivers the opportunity to take the first step on the motor racing ladder with a view to helping them move up through the ranks.

atech gp successfully completed a season in the inaugural superleague formula running the race-winning cars of liverpool fc for spaniard adrian valles and latterly fc porto with portugal’s tristan gomendy, as well as cars in the formula renault eurocup and wec. as ever, every memBer of the atech gp team will approach the 2010 season with the same enthusiasm and dedication and with just one thing on their mind – winning!

INtRODUCtION yeLMeR bUURMAN


bIOgRAPhyNAMEDATE oF BIRThpLACE oF BIRThLENgThWEIghTFAVoRITE FooDFAVoRITE DRINkSFAVoRITE MUSICFAVoRITE MoVIEhoBBIES

DRIveR’S bRAND vALUeS

VITAL

TALENTED

DYNAMIC

gLAMoRoUS

SExY

YELMER BUURMANFEBRUARY 19Th 1987UBBERgEN, ThE NEThERLANDS5.74 FT67 kgpASTA, SUShI/FIShRED BULLLoUNgEAYRToN SENNA MoVIEFITNESS, kARTINg, SNoWBoARDINg,SkIINg, MoUNTAINBIkINg

yelmer will participate for the third time in superleague formula. with yelmer’s experience in this championship he isaBsolute favorite together with ac milan to win the title championship. first year he Became 2nd runner up with dutchcluB psv and second year he finished as 4th with rsc anderlecht. this year with ac milan should Be a winning comBination

INtRODUCtION yeLMeR


tRACk ReCORD20102009

2008

2007

200620052003-2004

2002

2001

2000

OFFICIAL PARtNeRSgp2 ASIA SERIES, oCEAN RACINg TEChNoLogYSUpERLEAgUE FoRMULA, RSC ANDERLEChTgp2 SERIES, oCEAN RACINg TEChNoLogYgp2 SERIES, TRUST TEAM ARDENSUpERLEAgUE FoRMULA, pSV EINDhoVENRANkED 2ND

WoRLD SERIES BY RENAULTF3 EURo SERIES, RANkED 6Th

BRITISh FoRMULA RENAULT, RANkED 5Th

ChAMpIoN DUTCh FoRMULA RENAULTBRITISh FoRMULA RENAULT, RANkED 3RD

(WINTER SERIES)BMW CoMpACT CUp, RANkED 2ND

FoRMULA köNIg (6 RACES oNLY)kARTINg RoTAx MAx, BRITISh ANDDUTCh ChAMpIoNShIpDUTCh ChAMpIoN kARTINg RoTAx MAx

INtRODUCtION AC MILAN


AbOUt AC MILANname: associazione calcio milan 1899 spafounded: 16 decemBer 1899stadion: san siro, milancapacity: 80.074president: silvio Berlusconicompetitie: serie a ac milan Belongs to one of the Best cluBs of the world. in total they won 14 times the italianchampionship, the serie a. on international levelthey have reach 11 times the champions league final and won this cup 7 times.

FAMOUS PLAyeRS• Marco van Basten• ruud Gullit• Frank rijkaard• clarence seedorF• klaas jan Huntelaar• ronaldHino• BeckHaM• Paolo Maldini• sHevcHenko

FANS:50 mio worldwide

CONtACt US


for more info please contact:

gR8 INDUStRIeS bv

daniel peetersginnekenweg 2134835 na Bredathe netherlandst. +31 (0)76 - 572 88 88f. +31 (0)76 - 565 98 88m. [email protected]

www.gr8industries.com

superleague formula/ac milan/yelmer buurman sponsorship presentation

Sports

super final

motor racing

superleague

ac milan

south america

football

team

live