MARCH/ APRIL ‘10

corporateshoptalk

SHOPTALK {MARCH/APRIL 2010}

1. Give your clients the best. Help your clients look and feel great by

recommending whatever works to improve their look. As a professional, you know best. Think of ways you can help your clients take their style from ordinary to extraordinary.

Color Will all-over color make that new cut shine? Or will just a few highlights make her eyes sparkle? You know how lowlights and highlights can make limp hair look thicker, so share your secrets. Bring up color to every client as a way to add more pizzazz.

Products Could his style be more sophisticated with a little pomade? Her curls could benefit from a texture cream. Choosing a product from a wall of products can be overwhelming for clients. This is where your expertise can shine. Show your clients the best products for their style and how to use them. Nothing is more frustrating than not being able to recreate that great salon look. Send your clients home with the right products and know-how, and they’ll always be a stylish example of your work.

EVERY CLIENT, EVERY TIMEFrom Gordon Nelson

Spring into Success

Spring is a time for renewal and reenergizing. It’s also a good time to try something new to reenergize your business. Here are three simple suggestions to help breathe new life into your daily routine and, of course, boost your business.

Conditioning Treatment A 15-minute salon conditioning treatment will nourish and moisturize hair to create a smooth, healthy palette for a fresh cut and color, and protect hair color.

Waxing It can be a touchy subject. Ask an open-ended question like, “Have you ever experienced a waxing service?” so as not to offend. Then you can say something like, “Did you know brow shaping is a quick way to open the eyes for a refreshed look?”

2. Keep your clients coming back. Be nice to your current clients and they’ll come back.

It sounds too simple, but that’s the beauty of it, it is that simple. A greeting can be as simple as making eye contact and saying hello with a welcoming smile. Taking an interest in a client’s style and helping them choose products shows you care. And a “Thanks for coming in. I love doing your hair,” goes a long way.

3. Get referrals from your clients. Asking a client to refer you to a friend can feel awkward.

But it doesn’t need to. Your regular clients should be happy to refer people to you. They might not know that you’re looking for new clients because when they’re in your chair, you’re busy. One way to ask for a referral: “I’m thinking about adding a few new clients to my schedule. Do you know anyone looking for a new stylist? Do you mind if I give you a card you can pass along?”

Try these three suggestions in the next two months and see how well they work for you. How did you change them to work better for you? Did you get more clients or sell more retail?

Good luck, Gordon Nelson

Supercuts Shoptalk - CorporateTable of Contents

MarketingContest Posters

Collateral ChecklistHow to Display

Promotions & SupplyPromotional Plan-O-Guides

Receiving Checklist

Product HearsayImportant InfoNew Products

Ringing Up the Sale

Sales & TrainingSuperpick Product Knowledge & Script Sheets

Paul Mitchell Perscription ChartNew Employee Orientation

MerchandisingBreakupsClearance

Price ChatterPrice Changes

OperationsMarch and April AgendaSafety Incentive Program

Operations Phone ListMarch CalendarApril Calendar

It’s

Paul M

itch

ell M

onth

!

March/April 2010

®

Marketing

contest posters2010 march & april

MARCH

APRIL

TOP SALES WIN!

TBD

collateral checklistoriginal & new store design

18” x 26” (2-SIDED)

Corporate: contact your supply coordinator if you did not receive your kit. Franchise: contact Franchise Product Sales to join the program.

PARTICIPATING STORES ONLY.

Mirror Card (4)5.5”x 8.5”

Script & Product Knowledge Sheets (1 each) 8.5”x 11”

Shelftalker (1)4.5”x 2.5”

MARCHTEA TREE STYLING WAX®

Mirror Card (4)5.5”x 10.5”

Script & Product Knowledge Sheets (1 each) 8.5”x 11”

Shelftalker (1)6.5”x 2.5”

Acrylic Holder Sheet (1)6.937”x 7”

NEW LOOK FOR APRIL!PAUL MITCHELL RE-WORKS®

Acrylic Holder Sheet (1)6.937”x 7”

IF YOU ARE MISSING ANY MONTHLY PIECES: CONTACT JASON AT EXT 67467.

(CANADA MAY BE DIFFERENT FROM SAMPLES PICTURED)

(SIDE 2: GENERIC OPTION)

41” x 9” (2-SIDED)service wallgraphic overlay

retail concurva/ mirror cards5.5”x 8.5”

12” x 2”

special shelftalkers

(SIDE 1: MARCH)

(SIDE 1: APRIL)

DISPLAY SERVICE OVERLAYAS SHOWN - USE THIS WALLGRAPHIC ONLY!

DISPLAY RETAIL OVERLAYAS SHOWN - USE THIS WALLGRAPHIC ONLY!

(GENERIC OPTION)

41” x 9” (2-SIDED)retail wallgraphic overlaywindow poster

5.5”x 8.5” service mirror cards

(SIDE 1: MARCH) (SIDE 1: APRIL)

6.125” x 4.125” (2-SIDED)

gift card header

(SIDE 1: MARCH)

(SIDE 2: APRIL)

19.125”x 4” (New Store Design only)

bullet topper

collateral checklistoriginal & new store design

Promotional Rack

contest posters

promotional rack header

Header Card (1) 18.062”x 9.5” Insert into top of Promo Rack.

Shelftalkers 18” x 2.5” Slide shelftalkers into arcylic holders on promotional rack shelves.• PAUL MITCHELL - $28 MIX & MATCH LITERS• PAUL MITCHELL TEA TREE - BUY 1, GET 1 50% OFF• PAUL MITCHELL STYLING & FINISHING - BUY 1, GET 1 50% OFF

(display when liters sell out!)

promotional rack shelftalkers

MARCH & APRIL:ALL STORES DISPLAY THE PROMO HEADER

CARD AND SHELFTALKERS.

MARCH

CONTEST POSTER (1) 11”x 17”Display in backroom.

(CANADA MAY BE DIFFERENT FROM SAMPLES PICTURED)

APRIL

CONTEST POSTER (1) 11”x 17”Display in backroom.

Mirror Card (4)5.5”x 10.5”

Acrylic Holder Sheet (1)6.937”x 7”

TBD

6.125” x 4.125” (2-SIDED)

how to displayoriginal store design

original store design

Store Interior

Reception Area

AA

Stylist Stations

E

B

B

D

Cashwrap

B

B

MONTHLY COLLATERAL:

WALLGRAPHIC OVERLAYSPlace under plexi glass of reception area wallgraphic using pucks.

USE OVERLAYS ONLY ON THE WALLGRAPHICS SHOWN!

CONCURVAS/MIRROR CARDSAttach mirror cards (using plastic clips) and Superpick

clings (2 inches from left edge and 1 inch from

bottom edge) to station mirrors. Alternate Superpick

and mirror cards station-to-station.

SHELFTALKERSPlace shelftalkers under the products specified on each card.

GIFT CARD HOLDERDisplay at cashwrap. Load holder with

header card and sleeves.

ADDITIONAL COLLATERAL:

2010 WALLGRAPHICS

Monthly Collateral: Contact Jason Fehring x67467

Additional Collateral: Corporate contact your Supply Coordinator Franchise contact Franchise Product Sales

Salon Supplies: Order through the POS System

A

B

C

D

E

C

E E

how to displaynew store design

new store design

Retail Section

Stylist Stations

Reception Area

Cashwrap

D B

B

Cash wrap

F

AA

BB

G

C

C

G GMONTHLY COLLATERAL:

WALLGRAPHIC OVERLAYSPlace under plexi glass of reception area wallgraphic using pucks.

USE OVERLAYS ONLY ON THE WALLGRAPHICS SHOWN!

STATION CONCURVAS/MIRROR CARDS Insert superpick and monthly concurva sheets

into station concurva holders. Alternate monthly

deals with Superpick.

SHELFTALKERSPlace shelftalkers under the products specified

on each card.

GIFT CARD HOLDERDisplay at cashwrap. Load holder with

header card and sleeves.

BULLET RACK TOPPERInsert into acrylic header of bullet topper.

ADDITIONAL COLLATERAL:

LOGO POSTERS Display above retail racks in acrylic holders.

2010 WALLGRAPHICS

Monthly Collateral: Contact Jason Fehring x67467

Additional Collateral:Corporate contact your Supply Coordinator Franchise contact Franchise Product Sales

Salon Supplies: Order through the POS System

B

C

D

F

G

A

E

E

WALLGRAPHIC OVERLAYINSTRUCTIONS

DISPLAY WALLGRAPHIC OVERLAYS UNDER ACRYLIC SHEET, SECURING WITH THE LOWER CORNER PUCKS.

POSITION AS SHOWN USING THE RECOMMENDED WALLGRAPHIC OPTIONS.

(DISPLAY MARCH - APRIL)

(DISPLAY MARCH ONLY) (DISPLAY APRIL ONLY)

RETAIL OVERLAY

SERVICE OVERLAYS

March/April 2010

Promotions & Supply

®

MARCH/APRIL 2010SUPERCUTS

NOC=NOT AVAILABLE FOR LOW VOC STATES(CA#)=CHEMICALLY ACCEPTABLE, LOW VOC COMPLIANT(CN#)=CANADA COMPLIANT

Shelf 5 (Top)145969 PM LITER DUO CARRIERS14596... PM LITER DUO CARRIERSShelf 417723 SHAMPOO ONE 33.8 OZ17719 AWAPUHI SHAMPOO 33.8 OZ17748 THE CONDITIONER 33.8 OZ17748 THE CONDITIONER 33.8 OZShelf 324010 TEA TREE SHAMPOO 16.9 OZ43232 TEA TREE SHAPING CREAM 3.5 OZ31801 TEA TREE GROOMING POMADE 3.5 OZ20950 TEA TREE SYLING GEL 6.8 OZ88868 TEA TREE FIRM HOLD GEL 6.8 OZShelf 240524 SUPER SKINNY SERUM 5.1 OZ75816 SUPER SKINNY SERUM 8.5 OZ83987 SUPER SKINNY RELAXING BALM 6.8 OZ17702 FREEZE&SHINE 33.8 OZ (CA #17703)Shelf 1 (Bottom)75627 EXTRA BODY SCULPT FOAM 6.7 OZ67582 EXTRA-BODY THICKEN UP 6.8 OZ76080 EXTRA BODY FIRM FINISH HSPY 11 OZ48603 ROUND TRIP LIQUID CURL DEFINER 6.8 OZ75635 SCULPTING FOAM 6.7 OZ18777 DRY WAX 1.8 OZ

IF YOU HAVE ENOUGH LITERS ON HAND,PLEASE DISPLAY THE PAUL MITCHELLCARRIERS HOLDING PRODUCT. OTHERWISE,PLEASE DISPLAY THEM EMPTY ON THE TOPSHELF.

Supercuts Promotions Rack - FRONT SIDE

40524 83987

75635

75816

20950 88868

18777

24010

17702

43232 31801

75627 67582 4860376080

17723 17719 17748 17748

145969 145969-2

Shelf 1 (Bottom)

Shelf 2

Shelf 3

Shelf 4

Shelf 5 (Top)

SUPERCUTS PROMOTIONAL RACK

MARCH/APRIL 2010SUPERCUTS

NOC=NOT AVAILABLE FOR LOW VOC STATES(CA#)=CHEMICALLY ACCEPTABLE, LOW VOC COMPLIANT(CN#)=CANADA COMPLIANT

Shelf 5 (Top)20951 TEA TREE STYLING WAX 6.8 OZ123451 SHORT HARD UP GEL BONUS147136 BIOLAGE COLORCARETHERAPIE GIFT SETShelf 470112 REWIND-06 5 OZ70107 WATER WAX-03 1.7 OZ70102 OUTSHINE-01 3.4 OZ70124 ROUGH PASTE-12 2.5 OZ48968 QUICK DRY MIST 11 OZShelf 345894 RFM RETALIATE ANTI-DANDRUFF SHMP 13.5 OZ56815 RFM STAND TOUGH 5 OZ69865 RFM MANEUVER 3.4 OZ56814 RFM WORK HARD 3.4 OZ42448 RFM GRIP TIGHT FIRM HLD GEL 5 OZShelf 2Shelf 1 (Bottom)

25900 REWORKS TEXTURE CREAM 5.1 OZ

PLEASE NOTE: THE BACK SIDE OF YOURPROMOTIONAL RACK SHOULD BEMERCHANDISED AS SHOWN WHERE BOTHSIDES ARE VISIBLE. IF SPACE ALLOWS,PRODUCTS SHOWN CAN BE MERCHANDISEDIN LINE AS WELL.

Supercuts Promotions Rack - BACK SIDE

5681456815

70124

42448

48968

25900

147136

45894

70112 70107

69865

123451

70102

Shelf 2

Shelf 5 (Top)20951

Shelf 1 (Bottom)

Shelf 3

Shelf 4

APRIL: PLEASEREPLACEMARCH

SUPERPICKSKU 20951 WITH

APRILSUPERPICKSKU 25900.

SUPERPICK

PLEASE USE THESE SHELVES ONTHE BACK OF YOUR RACK TO

MERCHANDISE ANY LEFTOVERPROMOTIONS AND/OR CLEARANCE

ITEMS.

SUPERCUTS PROMOTIONAL RACK

Receiving Checklist

Action Truck UPS

Count and Verify

Sign for Shipment

Over or Short

Visible Damage

Concealed Damage

Receive Order in Your POS System

•Count all pieces and verify count.•Do not rely on the driver to make the piece count.•Are all the cartons labeled for your salon?•Refuse to accept any carton not labeled for your salon.

•Sign and date the delivery receipt.•Write the number of pieces received.

•Note the number of pieces over or short on the delivery receipt.•Indicate the number of cartons received.•For shortages, compare the parcel numbers received to the parcel numbers at the end of the packing slip.•If short boxes, call your supply coordinator. If short items, adjust your on-hand counts.•If over, verify that all parcels are for your salon. Refuse any that are not yours.

•Indicate the number of cartons damaged and parcel numbers with a brief explanation on the delivery receipt, i.e., “20 cartons received, 2 cartons (123456 and 123457) crushed and leaking."•Transfer to damage in the POS.•Reorder as needed.•If significant damage, call your supply coordinator.

•If you find damage at a later date, we have 15 days from the day of delivery to notify the carrier.•Transfer to damage in the POS.•Reorder as needed.•If significant damage, call your supply coordinator.

•If no problem with the order, receive it into the POS.

•May not arrive on the same day.•Match piece count against packing list.•You may have to wait a day or two for complete delivery.•Are all cartons labeled for your salon?

•You will sign an electronic clipboard.

•If all parcels do not arrive, compare the parcel numbers received to the list of parcels at the end of the packing slip, or as shown in your POS system.•Wait a day or two for the complete delivery to arrive.•Call your supply coordinator if you are still missing any boxes.

•Transfer to damage in the POS.•Reorder as needed.•If significant damage, call your supply coordinator.

•If you find damage at a later date, we have 15 days from the day of delivery to notify UPS.•Transfer to damage in the POS.•Reorder as needed.•If significant damage, call your supply coordinator.

•If no problem with the order, receive it into the POS.

March/April 2010

®

Product Hearsay

Important Information It’s a 10 NEW Sulfate Free Shampoo Replacement Sulfate Free Shampoo SKU #148018 REPLACES Moisture Shampoo SKU #127223 The Following applies to US Salons ONLY: It’s a 10 has re-formulated their shampoo to be sulfate free! To make the switch to the sulfate free shampoo, Supercuts would like the original formula shampoo (US SKU #127223) to be used as samples for beauty school presentations. For an accurate inventory count, it is critical that salons TRANSFER all remaining shampoo (US SKU #127223) out to supervisor, through the POS, on March 1, 2010 BEFORE giving them as beauty school samples.

Please note the recent changes to the Andis BGRC Clipper (sku 65729):

• The Andis BGRC Clipper is now black instead of silver

• The clipper comes with two “UltraEdge” steel blades – size 000 and size 1

• The clipper is packaged in a plain cardboard box

Andis blades have also been made available for salons to order. Stylists are able to purchase Oster blades on the Tools for the Pro Website - www.toolsforthepro.com. Please note that both Andis and Oster blades are interchangeable. Andis blades will work with the Oster 76 clipper and Oster blades will work with Andis BGRC clipper.

The following is a list of skus for the Andis blades:

SKU DESCRIPTION 147300 Andis Size 00000 Steel Clipper Blade 147301 Andis Size 0000 Steel Clipper Blade 147302 Andis Size 000 Steel Clipper Blade 147303 Andis Size 0A Steel Clipper Blade 147304 Andis Size 1 Steel Clipper Blade 147305 Andis Size 1A Steel Clipper Blade 147306 Andis Size 1.5 Steel Clipper Blade 147307 Andis Size 2 Steel Clipper Blade 147308 Andis Size 3.5 Steel Clipper Blade 147309 Andis Size 3-3/4 Steel Clipper Blade 147310 Andis Size 5/8 Steel Clipper Blade 147311 Andis Size 3/4 Steel Clipper Blade

If you have any questions, please contact your Area Supervisor.

Product Information It’s a 10 Daily Conditioner, 10 oz. (SKU #146637) A deep conditioner that leaves no residues behind formulated to penetrate the hair shaft, restore moisture and repair damage. This conditioner leaves hair shiny, vibrant and full of life. TO USE: Work a dime-to-quarter-sized amount through wet hair, using sparingly near roots and more liberally towards ends. Leave on for 1-3 minutes before rinsing. It’s a 10 (New SKU) Sulfate Free Shampoo, 10 oz. (SKU #148018 replaces SKU #127223) With a new sulfate-free formula, this shampoo provides intense moisture while protecting and strengthening hair. TO USE: For maximum effectiveness, apply a small palm-sized amount to wet hair. Work into a lather focusing on roots and scalp, then rinse. Redken Velvet Gelatin 07, 3.4 oz. (SKU #144932) This cushion blow-dry gel with a light, airy texture melts into hair for a cushioned finish with natural shine. TO USE: Apply a medium amount through damp hair and blow-dry for a velvety finish. Wool Shake 08, 5 oz. (SKU #144936) This innovative gel-slush texturizer adds extreme volume, texture and a high-fashion, semi-matte topcoat. TO USE: Shake to activate and spray on towel-dried hair, or dry hair for grainy texture. Matte Sponge 05, 1.7 oz. (SKU #144938) Matte Sponge is a rugged texturizer that toughens up any look. This product has a unique sponge inspired feel that adds serious separation with a roughed-up finish. TO USE: Apply a small amount throughout damp or dry hair from roots to ends to achieve roughed-up effects. Redken Canada Repackaged Items: Ringlet 07 (SKU #147186, replaces SKU 72836) This curl perfector revives curls with dramatic definition, energized bounce, frizz control and lustrous shine.

We are excited that DESIGNLINE will be expanding into additional Supercuts salons in March! The Following new items will be sent to authorized salons. Regis DESIGNLINE Olive Oil Healthy, Daily Hair Regimen • Olive Oil Shampoo, 12 oz. (SKU #43109)

o Uniquely formulated with olive oil rich in Vitamins E and K to help protect hair from environmental damage.

o Nourishes and rebuilds hair so it looks healthy and feels silky. o Delivers significant antioxidant and moisturizing properties to deliver luster and elasticity

to dull, damaged hair. o Excellent for color-treated hair, as olive oil increases color intensity and protects

against color deterioration. o For healthy hair, no buildup. o Directions: Apply to wet hair and massage into lather. Rinse. Repeat if necessary.

• Olive Oil Conditioner, 12 oz. (SKU #43363)

o Imparts shine without weighing down the hair. o Uniquely formulated with olive oil rich in Vitamins E and K to help protect hair from

environmental damage. o Contains significant antioxidant and moisturizing properties. o Olive oil absorbs into hair shaft rather than simply coating the hair. o Ideal for all hair types. o Maintains moisture balance. o Olive Oil Conditioner rinses out clean and won’t weigh down fine hair. o Wonderful alternative to conditioners high in protein, as this will not cause breakage if

used daily. o Minimizes static and fly aways. o Directions: Apply to clean, damp hair, distributing evenly. Leave in 3 to 5 minutes for

optimum conditioning. Rinse.

• Olive Oil Hair Masque, 8 oz. (SKU #44320) o Immediately soothes and strengthens hair stressed by daily heat-styling or chemical

treatments. o Unlike protein treatments which often render hair brittle, olive oil polyphenols smooth

the cuticle to deliver reflective shine. o Uniquely fortified with olive oil rich in vitamins E and K. o Excellent for color-treated hair, olive oil increases color intensity and protects against

color fade. o Directions: Apply about 2 tablespoons (1 ounce) to hair evenly, avoiding root area and

concentrating on the ends. Leave in for 5 to 10 minutes and rinse thoroughly. Style as desired. For optimum results, use one a week. For hair in need of significant improvement, use twice a week.

• Olive Oil Leave-in Conditioner, 8 oz. (SKU #46673)

o This olive-oil-enriched treatment soothes and adds volume to hair. o Hydrates damaged or color-treated hair. o Provides noticeable results instantly. o Soothes damaged hair. o It adds texture, manages frizz and makes all hair types shiny, soft and silky. o Imparts strength and resilience. o Directions: Apply to damp hair. Comb through. Style as desired.

• Interrupt Clay, 2 oz. (SKU #77874) o Extremely versatile product – can be used as a gel, glaze or texturizer. o Gives separation. o Creates texture and definition. o Adds volume. o Use to control long hair. o Use at roots for a lift. o Botanical extracts give hair ultimate shine. o Made with 100% pure plant extracts and vegetable-derived proteins. o Directions: Apply a small amount into hands, rub hands together to emulsify (until

clear) then apply to either wet or dry hair.

• Pomade, 2 oz. (SKU #77875) o Pliable styling product. o Provides superior definition, shine and control to the hair. o Offers UV protection. o Infuses hair with conditioning vitamins. o Water soluble formula won’t leave hair feeling greasy. o Great for definition on coarse hair. o For finishing and defining cuts. o Smoothes fine hair around hair line. o Medium hold . o High shine. o For all hair types. o Directions: Rub a small amount of product into palms and apply to wet or dry hair.

Work through hair before or after styling for texture and definition. • Molding Glue, 2 oz. (SKU #78050)

o Provides definition and shine while molding, chunking or creating separation in the hair.

o Maximum hold for Wild Style! o Spike: separate it, chunk or lift it, Molding Glue gets as unruly as you like. o Whether you’re looking to redirect your style, or want to gain some volume, versatile

Molding Glue can accomplish it. o Maximize texture and dimension. o Easily comb, brush or wash Molding Glue out. o Great for trendy, short styles. o Directions: Apply a small amount and work into damp or dry hair. Direct hair as desired.

For maximum volume, simply apply a small amount to damp hair and blow-dry.

• Sculpting Mud, 2 oz. (SKU #78053)

o Pliable, flexible styling product. o Maximize texture and dimension. o Excellent for defining short cuts or chunky hair styles. o Directions: Apply a small amount and work into to damp or dry hair. Direct hair as

desired. • Silk Drops, 2 oz. (SKU #78056)

o Tames frizz and leaves a smooth, silky finish. o Provides protection while conditioning the hair. o Perfect for naturally curly, permed or color-treated hair. o Directions: Pump 1-2 times into palms, start with a small amount. Smooth away

flyaways. Smooth over dry ends to condition.

• Whipped Wax (SKU #78058) o Whipped Wax separates, defines and free-forms with flexible hold. o Light enough for fine hair. o Delivers defining texture while imparting brilliant shine, free of excess grease. o Excellent for short to medium-length hair in both curly and straight styles. o Delivers great definition to curls. o Great for naturally curly or permed hair. o Ideal to achieve firm, piecey separation that will last on straight hair. o Alcohol-free texturizer won’t dry out hair. o Unlike other waxes, rinses clean easily. o Directions: Great for molding and definition on damp hair. Simply apply a pea sized

amount to towel-dried hair and design and direct as desired. For separation on dry hair, apply a pea-sized amount and work into desired area, separate and redirect style from the roots up.

• Get It Pressed Flat Iron Spray, 8.2 oz. (SKU #78074)

o Achieve straight, shiny, sleek flat-iron looks with or without a flat iron. o Protects hair from harsh effects of heat-styling, by acting as a buffer to minimize

surface damage. o Leaves a silky finish without sticky residue. o Ideal for straight styles without the harsh, permanent effects of chemical relaxers. o Great for all hair types, ranging from coarse unruly styles to fine, limp textures. o Enhances flat-iron performance. o Adds straight style with body and depth. o Directions: For most dramatic looks, use with a flat iron – Spray on dry hair, comb

through and flat iron a section at a time, from roots to ends. Allow hair to cool slightly before brushing. For straight looks without a flat iron – Saturate hair, comb through from roots to ends and smooth hair with brush or hand repeatedly until dry.

• Root Boost, 9 oz. (SKU #78075)

o Adds shine. o Provides UV protection and sunscreen. o Provides dramatic lift and increased texture. o Increases volume with fantastic style support for all hair types. o Supports and thickens hair from roots to tips. o Directions: Shake can well. Hold can 2-3 inches from towel dried hair and spray into

root area. Comb through to the ends for all-over texture and volume. Style as desired.

• Volumizing Gel, 9 oz. (SKU #78080)

o For maximum control and volume throughout the day. o Unique formula that conditions and thickens hair while providing a medium hold. o Scalp will not flake and hair will not dry out. o Perfect for all blow-drying techniques. o Directions: Apply small amount of gel to dry or damp hair for volume. Apply a larger

amount for wet looks.

• Volumizing Spray, 10 oz. (SKU #78083) o Extreme hold mist. o Conditions hair and provides UV protection. o Humidity proof. o No sticky build-up or flaking. o Adds volume and shine to the hair. o Directions: For styling, hold can 6 to 8 inches from hair and spray. Shape into desired

style. For added volume, spray at the root area. For finishing, hold can 8-12 inches from head and spray evenly over hair.

• Hold Everything Spray,10 oz. (SKU #78085)

o Fast drying. o Medium hold hairspray. o Brushes through for re-styling. o Ideal for shaping and finishing . o Leaves hair shiny and healthy looking. o Directions: For styling, hold can 6 to 8 inches from hair and spray. Shape into

desired style. For added volume, spray at the root area. For finishing, hold can 8 to 10 inches from head and spray evenly over hair.

• Curl Lock Curl Cream, 4 oz. (SKU #78086)

o Smoothes cuticle and controls frizz due to environmental conditions such as humidity and rain.

o Defines and intensifies curls and waves. o Provides lasting definition. o Will not weigh down fine hair, and is effective on thick, coarse, unruly hair. o Tames and tones downs flyaways. o Protects against the harsh effects of heat stress. o Great for air-drying or diffused curls. o Directions: Apply to clean, towel dried hair. Dispense a small amount and work

through hair, paying careful attention to mid-lengths and ends. Air-dry or diffuse. Scrunch while drying. After hair is dry, apply a small amount to finished style for added definition.

• Normal Care Leave-In Conditioner, 8 oz. (SKU #78107)

o Vita-Pro Complex strengthens and protects all hair textures. o Restores damaged hair caused by heat-styling and the environment. o Helps to define naturally curly hair, while giving lift and body to finer hair

textures, adding body and shine. o Gently detangles and conditions without weighing hair down. o Directions: Spray on damp hair. Comb through. Do not rinse out! Style hair as

usual.

• Tea Tree Shampoo, 10.1 oz. (SKU #78117) o Vitamin Mineral Complex with Australian Tea Tree Oil to help invigorate dry,

sensitive scalps and remove impurities from the hair and scalp. o Infuses hair shaft with shine, promoting softness and manageability. o Rehydrates dry, damaged hair in need of a boost. o Directions: Apply to wet hair and massage into scalp and feel the refreshing

tingle. Rinse. Repeat if necessary.

• Tea Tree Conditioner, 10.1 oz. (SKU #78118) o Vitamin Mineral Complex with Australian Tea Tree Oil helps leave hair shiny, soft

and manageable. o Promotes healthy hair and scalp. o Restores the moisture in dry, damaged or chemically processed hair. o Directions: Apply to clean, damp hair. Massage into scalp and feel the

refreshing tingle. Rinse.

• Silver Shine Shampoo, 10.1 oz. (SKU #78121) o Helps neutralize brassy and yellow tones on grey and blonde hair. o Chamomile, lemon peel and dandelion naturally enhance highlights and tone

down brassiness. o Brightens and provides moisture for grey and color-treated hair. o Directions: Apply to wet hair and massage into lather. Rinse. Repeat if

necessary.

• Color Care Shampoo, 10.1 oz. (SKU #78123) o Enriched with Sunflower Seed Extract to protect color from washout by 50%. o Protects blonde color loss from the daily stress of UVA and UVB exposure by 20%.

Minimizes the appearance of dull, brassy, lifeless hair. o Gently cleanses hair without stripping color. o Helps protect and refresh color-treated hair while improving shine, health and

body of the hair. o Directions: Apply to wet hair and massage into lather. Rinse. Repeat if

necessary.

• Color Care Conditioner, 10.1 oz. (SKU #78126 o Enriched with Helianthus Annus (Sunflower) Seed Extract to protect color from

washout by 50%. o Protects blonde color loss from the daily stress of UVA and UVB exposure by 20%. o Minimizes the appearance of dull, brassy, lifeless hair. o Revitalizes shine lost in chemical processing. o Lightweight conditioner adds silky softness and vibrant shine often lost with color

processing. o Directions: Apply to clean, damp hair and distribute evenly. Rinse.

Sexy Hair News-What’s New, What’s Hot, What’s Sexy!! In January, you received samples of SHORT SEXY HAIR ROUGH & READY STYLING GUNK. Did you try it? Has it been a new styling product that you’ve been able to recommend to your clients for a great new look? WHAT IS IT: SHORT SEXY HAIR ROUGH & READY STYLING GUNK has great pliable properties that give the hair a medium hold but allow you to mold and shape the hair into any style while adding super shine. The result is rough, textured hair with hold and shine. HOW IS IT USED: Emulsify into hands. Mess a small amount of product into dry hair to define and shape. Use when you want rough texture with hold and incredible shine. LET’S HAVE FUN WITH IT-SEXY HAIR COCKTAILS: Rough & Ready is a unique item since it’s already a cocktail all by itself: a combination wax and gel. RECOMMEND IT: Rough & Ready will be even easier to recommend to your clients with the great offer that you’ll have available in March and April. During this time, if your clients buy Rough & Ready they can get any other Sexy Hair item for just $3-that’s a huge savings and a win for both of you!

Ringing up the Sale How to ring a Buy 1 Get 1 50% OFF promotion:

• Ring the 2nd item at 50% OFF in the POS using coupon code “N55”. How to ring a Combo promotion:

• Discount the two items so their total matches the promotional price. Enter as a combo sale of that price in the POS using coupon code “N98”.

If you have a 20% off retail product promotion:

• Ring the discounted item(s) at 20% off in the POS using coupon code “N98”. How to ring up the Sexy Hair Buy Rough & Ready, get a 2nd Sexy product for $3 promotion:

• Ring the 2nd Item for $3 in the POS using coupon code “N98”.

March/April 2010

®

Sales & Training

MARCH SUPERPICK SCRIPT

MARCH SUPERPICK PRODUCT KNOWLEDGE

APRIL SUPERPICK SCRIPT

APRIL SUPERPICK PRODUCT KNOWLEDGE

Shampoo

Conditioner

Gel

Mousse

Lotion

•Awapuhi•Shampoo One•Super Skinny•Tea Tree

•Awapuhi•Extra-Body•Tea Tree Lemon Sage

•Color Protect•Shampoo One

•The Detangler•Super Skinny•Tea Tree

•Tea Tree Lemon Sage

•Super-Charged Moisturizer•Super Strong Treatment

•Tea Tree Scalp Therapy

•Extra-Body Sculpting Gel•Super Sculpting Glaze•Tea Tree Styling Gel•Soft Sculpting Spray Gel•Extra-Body Daily Boost•Super Clean Sculpting Gel•Tea Tree Firm Hold Gel•Sculpting Foam•Extra-Body Sculpting Foam

•Extra-Body Thicken Up •Quick Slip

Other

DryNormal Volume Color Other

Volume Texture

Thermal/Protect Body Care

Shine

Non-Aerosol

Aerosol

Light Medium Firm

Normal Dry Volume Color Leave-In Reconstructor

•Shampoo Three•Baby Don't Cry

•Extra-Body Sculpting Gel•Super Sculpting Glaze•Soft Sculpting Spray Gel

•Super Skinny Relaxing Balm

•Super Skinny Serum

•The Bar•Tea Tree Hair & Body Moisturizer

•ESP •Spray Wax•Wax Works•Dry Wax•Reworks

•Gloss Drops •Super Skinny Serum•Slick Works•Straight Works•Super Skinny Relaxing Balm

•Foaming Pommade•Spray Wax•Wax Works•Extra-Body Thicken Up

•Slick Works•Gloss Drops

•Soft Spray

•Awapuhi Moisture Mist•The Conditioner•The Cream•The Detangler•Super Skinny Serum•Super Skinny Relaxing Balm

•Lite Detangler

•Instant Moisture•Awapuhi Moisture Mist•Super-Charged Moisturizer

•Super Skinny •The Conditioner•The Cream•Super Strong•Tea Tree Lavender Mint

•Instant Moisture•Awapuhi•Super Strong•Super Skinny•Tea Tree Lavender Mint

•Extra-Body Sculpting Gel•Super Clean Sculpting Gel•Extra-Body Daily Boost•Soft Sculpting Spray Gel•Super Clean Sculpting Gel•Tea Tree Firm Hold Gel

•Super Clean Sculpting Gel•Straight Works•Extra-Body Daily Boost•Soft Sculpting Spray Gel

•Sculpting Foam

This module should not leave the salon. (Revised 1/10) Supercuts

•Color Protect•The Detangler

•Sculpting Foam

•Quick Slip Styling Cream•Tea Tree Shaping Cream

•Round Trip Curl Definer

•Super Clean Extra•Extra-Body Firm Finishing Spray

•Hold Me Tight

•Super Clean Spray•Worked Up•Extra-Body Finishing Spray

•Extra-Body Sculpting Foam

CurlyStraight

LearnStep 1- Review CategoriesUsing the chart below, walk over to the Paul Mitchell section and find each product on the shelf. Familiarize yourself with the bottle, fragrance and any special active ingredients. Make note of those products in more than one category.

Step 2 - Take 20 QuestionsUse the chart below, your coworkers and the bottles to complete the 20 Questions quiz using the Paul Mitchell line. Review with a coworker or your manager.

Step 3 - Role PlayThe best way to practice recommending Paul Mitchell is to practice with a partner. During downtime, ask a fellow stylist to give you a hair type, hair condition and styling problem. Then recommend a solution with Paul Mitchell products.

•Fast Drying Sculpting Spray •Freeze and Shine

•Tea Tree Styling Wax

•Tea Tree Grooming

Pommade

TopTen1

2

3

4

5

6

7

8

9

10

• Light cream base provides moveable texture• Apply to damp hair for a soft finish• Apply to dry hair for added separation and texture

LEARN MORE ABOUT YOUR #1 PRODUCT IN PAUL MITCHELL!

FEATURE PROMO: Buy one, get one 50% off all Tea Tree products(2nd product must be equal or lesser in value)WHY BOGO?

• Clients can purchase their favorite Tea Tree product and try a new one for a deal

• Stock up on products the entire family can use: Tea Tree Special Shampoo and Conditioner or The Bar

• Keep one styling item at home and the other in the gym bag

FeatureProduct

REWORKSA light cream that adds texture to hair – apply to damp hair for soft finish or dry hair for added separation.

SUPER SKINNY SERUMLightweight silicones smooth, condition and seal cuticle while adding shine. Reduces drying time.

TEA TREE SHAPING CREAMShapes hair, adds texture, provides separation all in a lasting hold – matte finish.

TEA TREE SHAMPOOCleanses hair of impurities and leaves hair full of luster. A refreshing, cooling scalp sensation with an exhilarating fragrance.

EXTRA-BODY THICKEN UPAdd extra body with this styling liquid. Conditions and protects from the sun.

DRY WAXFirm hold formula provides ultimate control in adding texture and definition to hair.

TEA TREE FIRM HOLD GELA firm holding gel that won’t flake. Adds thickness to hair and provides high shine.

SUPER SKINNY RELAXING BALMHelps moisturize hair and protects from humidity. An ideal foundation for any heat-styling.

THE CREAMConditions hair and helps safeguard against sun damage. Adds shine to a light hold finish.

TEA TREE LEMON SAGE THICKENING SHAMPOOBoost volume and strengthen damaged locks. A refreshing lemon, sage, peppermint and tea tree fragrance.

Re-works texture cream is great for versatile, re-workable styles.

New Employee Orientation/Pre-Training Orientation: • Complete New Hire paperwork (i.e.: Personnel Data Sheet, I-9, W-4, etc.) • Enter Personnel Data Sheet information into POS system • Introduction to coworkers • Review scheduling needs and document flexibility (including traveling to other stores in

documentation) • Review New Employee Orientation Packet thoroughly, including Arbitration Agreemnt • View Discrimination in Workplace DVD • View Anti-Harassment DVD • Complete Non-Discrimination and Workplace Harassment Policy and Training Log • View Security Regulations DVD • Review Security Regulations DVD • Review pay scale, payday, etc. • Appearance standards • Service principles: 1) Quality, 2) Customer Satisfaction, 3) Friendly, Professional atmosphere • Retail percent expectations • Introduction to POS system • Phone technique including overview of Supercall • Review of Safety Guide • View Safety DVD • Sanitation practices and MSDS information Pre-Training Day One • Principles of a Quality Haircut (1 hour) • One Length Design Line (1-1/2 hours) • Vertical Design Line (1-1/2 hours) • Long Layer (1-1/2 hours) • Long Elevated Design Line (1-1/2 hours) • Product Knowledge – Introduction to SUPERPICK Program (1 hour) Total Time: 8 hours Pre-Training Day Two • Customer Service/Consultation (1-1/2 hours) • Graduation with a Clippered Nape (1-1/2 hours) • Clippercut – minimum of two practice sessions (2 hours) • Principles of a Quality Haircut review (1 hour) • Waxing training and practice sessions (2 hours) Total Time: 8 hours

March/April 2010

®

Merchandising

Breakup List Attached you will find a list of past promotions which can be broken up and placed into regular stock. Before doing your breakups, enter the on-hand count of each promo SKU into the Promo Cycle Count Screen. Once you have entered the counts, break apart the promotions you have, re-price the open stock items and place them in line as shown on the Plan-O-Guide. You DO NOT need to make on-hand adjustments; this will happen automatically based on what is entered in the count. Promo Retail Vendor SKU Promo Description Item SKU US CN

THERE ARE NO BREAKUPS FOR MARCH/APRIL 2010

In order to accommodate new items on the Plan-O-Guides, old items or discontinued items need to be clearanced. The items will either be clearanced in line or in the clearance section. Please place the appropriate stickers on each item and follow the clearance list carefully for placement. Please remember that not all salons carry the following items.

30% OFF

There are no 30% off clearance items for March.

60% OFF

The following items move to 60% for March. If you have room, please move them to yourclearance section. If you do not have room, please keep them on their current fi xture.

Back to Basics 49370 Moisture Pomegranate Shampoo, 33.8 oz. 49372 Moisture Pomegranate Conditioner, 33.8 oz. 49389 Sunfl ower Leave-In Conditioner, 8.5 oz. 49550 Firm Hold Hairspray, 10 oz. (CA #49553) 49554 CN Firm Hold Hairspray, 10 oz. 49395 Color Protect Blue Lav Shampoo, 11.5 oz. 49397 Color Protect Blue Lav Conditioner, 11 oz. 49396 Color Protect Blue Lav Shampoo, 33.8 oz. 49398 Color Protect Blue Lav Conditioner, 33.8 oz. 49355 Moisture Coconut Mango Shampoo, 11.5 oz. 49357 Moisture Coconut Mango Conditioner, 11 oz. 49356 Moisture Coconut Mango Shampoo, 33.8 oz. 49358 Moisture Coconut Mango Conditioner, 33.8 oz. 49348 Volume Apple Ginseng Shampoo, 11.5 oz. 49350 Volume Apple Ginseng Conditioner, 11 oz. 49349 Volume Apple Ginseng Shampoo, 33.8 oz. 49351 Volume Apple Ginseng Conditioner, 33.8 oz. 49405 Fortify Vanilla Plum Shampoo, 33.8 oz. 49408 Fortify Vanilla Plum Conditioner, 33.8 oz. 49380 Repair Raspberry Almond Shampoo, 33.8 oz. 49383 Repair Raspberry Almond Conditioner, 33.8 oz.

TIGI 11245 Control Freak Serum, 8.5 oz.Bed Head 11247 Power Trip Gel, 7 oz. 11248 Hard Head Hairspray, 10 oz. (CA# 14758) 47312 CN Hard Head Hairspray, 10 oz. 15984 Creative Genius, 8 oz. 18673 Ego Boost, 8 oz. 22690 Mastermind, 2 oz. 23178 Superstar Gel, 8.45 oz.

Clearance

60% OFF

TIGI 26247 Small Talk 3-In-One, 8 oz.Bed Head (Cont.) 39022 Hard Head Mohawk Gel, 3.4 oz. 44072 Cocky Thickening Paste, 5.1 oz. 73089 Self Absorbed Shampoo, 13.5 oz. 73087 Moisture Maniac Shampoo, 13.5 oz. 73093 Dumb Blonde Shampoo, 13.5 oz. 73094 Dumb Blonde Conditioner, 6.76 oz. 89266 Foxy Curls High-Def Curl Spray, 6.76 oz. 89267 Foxy Curls Extreme Curl Mousse, 8.45 oz. 120287 CN Foxy Curls Extreme Curl Mousse, 8.45 oz. 81564 B for Men Shampoo, 8.45 oz. 81565 B for Men Conditioner, 6.76 oz. 90187 B for Men Matte Wax, 2.65 oz. 81566 B for Men Paste, 3.38 oz. 90186 B for Men Firm Finish Gel, 6.76 oz.

TIGI Catwalk 8466/20536CA/47328CN Root Boost, 8 oz. 25702 Frisky Scrunching Gel, 8 oz. 42574 Camera Ready Shine & Defrizz, 3.4 oz.

60% OFF

The following items move to 60% off in March. These items should be in your clearance section. Paul Mitchell 17659 Super Sculpt Glaze, 8.5 oz. 17669 Soft Sculpt Spray Gel, 8.5 oz. 17755 Lite Detangler 71296 Awapuhi Shampoo, 10.14 oz. 71297 Shampoo One, 10.14 oz.

Redken 70115 Ringlet 07, 6 oz.

Redken CN 72836 Ringlet 07, 6 oz.

TIGI Catwalk 25703 Curls Rock Curl Amplifi er, 4 oz. 34753/47329CN Curls Rock Curl Booster, 8 oz.

American Crew 32793 Citrus Mint Shampoo, 8.45 oz. 32794 Citrus Mint Conditioner, 8.45 oz. 41855 Citrus Mint Paste, 2.65 oz. 41856 Citrus Mint Gel, 6.76 oz. 39232 Classic Wax, 3.53 oz. 68432 Peppermint Cleanse Shampoo, 8.5 oz. 71287 Tea Tree Pomade, 3.53 oz. 75399 Father’s Day Gift Trio 77125 Classic Trio with Mini Fiber, 1.75 oz. 90072 Classic Duo

60% OFF

amplify 76763 Color XL Duo 77638 CN Color XL Holiday Duo

Biolage 38433 Curl Defi ning Crème, 8.5 oz. 68070 US Colorcare Spa Gift Set 68075 US Hydrating Spa Gift Set 68080 US Voluma Spa Gift Set 68085 CN Colorcare Spa Gift Set 68106 CN Hydrating Spa Gift Set 68108 CN Voluma Spa Gift Set 72475 CN Conditioning Balm, 4.2 oz. 76767 Smooththerapie Holiday Duo 77527 CN Smooththerapie Holiday Duo 84386 CN Fortetherapie Conditioner, 250 ml 84605 Hydratherapie Trio 84606 Colorcare Trio 84607 Fortetherapie Trio 137329 Hydratherapie Holiday ‘09 Gift Set 137331 Colorcaretherapie Holiday ‘09 Gift Set 137335 Volumatherapie Holiday ‘09 Gift Set 138229 Volumatherapie Duo CN 138241 Hydratherapie Duo CN 138245 Colorcaretherapie Duo CN

BioSilk 74915 Silk Therapy Trio (CANADIAN SALONS ONLY) 71552 CN Silk Therapy, 2.26 oz. 71553 CN Silk Therapy, 5.64 oz. 71555 CN Silk Therapy Shampoo, 12 oz. 71563 CN Rock Hard Gelee, 6 oz. 71593 CN Silk Therapy Conditioner, 12 oz.

color.smart 44333/72568CN color.smart Shampoo, 13.5 oz. 44334/72570CN color.smart Conditoner, 13.5 oz. 44335/72574CN color.smart Masque, 5.1 oz. 44336/72572CN color.smart Nourish Shine Cream, 5.1 oz. 44337/72573CN Refl ective Shine Spray, 4.2 oz.

Cricket Brushes 3074 Mini Fast Flo Vent 3058 RPM Row Round 3060 SF Volumizer 5200 Tech Therm #300 7193 Styling Brush 7194 12 Row Round Brush 7195 12 Row XL Round

60% OFF

curl.life 40589/72558CN curl.life Shampoo, 13.5 oz. 40590/72560CN curl.life Conditioner, 13.5 oz. 40592/72562CN curl.life Contouring Milk, 5.1 oz. 40595/72561CN curl.life Contouring Crème, 5.1 oz. 44663/72563CN curl.life Spiraling Spray Gel, 5.1 oz.

Joico 66172 Silk Results Smooth Shmp – Fine/Normal Hair, 10.1 oz. 66178 Silk Results Smooth Cnd – Fine/Normal Hair, 10.1 oz. 66182 Silk Results Smooth Shmp – Thick/Coarse Hair, 10.1 oz. 66184 Silk Results Smooth Cnd – Thick/Coarse Hair, 10.1 oz. 66582 Thermal Smoother Spray, 5.1 oz. 76871 K-PAK Gift of Gold Trio

Joico ICE 41185 ICE Control Styling Gel, 10.1 oz. 47144 CN Spiker Half Blast, 10 oz. 84618 Spiker Duo 89734 Spiker Gift Duo 123151 Play it Loud Trio

Matrix Men 69853 Clean Rush Moisture Shampoo, 13.5 oz. 69854 Thick Surge Thickening Shampoo, 13.5 oz. 69855 Style Power 3 in 1, 13.5 oz. 69856 Moisture Rev Daily Moisture Conditioner, 13.5 oz. 69857 Medium Hold Gel, 5.1 oz. 69858 Thick Blast Thickening Spray, 8.5 oz. 69859 Form Putty, 1.7 oz. 69860 All Style Defi ning Shine Wax, 1.7 oz. 71607 Active Control Conditioner, 13.5 oz. 72595 CN Clean Rush Moisture Shampoo, 13.5 oz. 72597 CN Style Power 3 in 1, 13.5 oz. 72599 CN Medium Hold Gel, 5.1 oz. 72600 CN All Style Defi ning Shine Wax, 1.7 oz. 72601 CN Form Putty, 1.7 oz. 75804 Matrix Men Father’s Day Gift Set 75910 Firm Fix Gel, 5.1 oz. 78394 CN Firm Fix Gel, 5.1 oz.

Nioxin 48565 System #4 Scalp Treatment, 3.4 oz. 56892 System #1 Cleanser, 5.1 oz. 56893 System #1 Scalp Therapy, 5.1 oz. 67033 System #1 Economy Kit 67034 System #3 Economy Kit 68048 CN System #4 Advanced Treatment, 3.4 oz. 84368 #1 Cleanser Duo 84372 #3 Cleanser Duo 88979 System #1 Duo 88980 System #3 Duo 89668 #2 System Duo

60% OFF

89745 CN #2 System Duo 137585 #2 System Trio 137587 #1 System Duo 137592 #3 System Duo

Paul Mitchell 17678 Wax Works, 3.4 oz. 17681 Slick Works, 6.8 oz. 43231 Color Protect Reconstruct Treatment, 5.1 oz. 69492 Lemon Sage Liter Duo 69493 CN Lemon Sage Litre Duo 69494 Tea Tree Liter Duo 69496 CN Tea Tree Litre Duo 75626 Extra-Body Daily Rinse, 10.14 oz. 75633 The Shine, 4.2 oz. 81349 Color Protect Liter Duo 81350 CN Color Protect Liter Duo 81351 Super Skinny Liter Duo 81352 CN Super Skinny Liter Duo 81355 Awapuhi/Detangler Liter Duo 81356 CN Awapuhi/Detangler Liter Duo 89235 Tea Tree Travel Trio 97090 Tea Tree Liter Duo 97091 CN Tea Tree Liter Duo 137158 Firm Style Trio 137169 Firm Style Trio CA 137176 Firm Style Trio CN

Redken 48972 Headset, 8.5 oz. 70101 Glass 01, 2 oz. 70111 Straight 05, 5 oz. 70113 Thickening Lotion 06, 5 oz. 70131 Concrete-22, 0.5 oz. 72851 CN Headset, 8.5 oz. 127582 Color Extend Liter Duo 137042 All Soft Holiday Duo CN 137051 Color Extend Holiday Duo CN 137159 All Soft Holiday Trio 137165 Color Extend Holiday Trio Redken for Men 42452 Cleanse Bar, 5.3 oz. 43577 Aquafy Shampoo, 13.5 oz. 70756 RFM Bulk Up, 5 oz. 76697 Go Clean Holiday Trio 88803 Go Clean Duo

60% OFF

Sebastian 69430 Shaper Mega Hold, 10.6 oz. 69431 CN Shaper Mega Hold, 10.6 oz. 47026 Potion 9, 5.1 oz. 47034 Wet, 8.5 oz. 49302 Shaper, 1.5 oz. NOC 49303 CA Shaper, 1.5 oz. 49304 CN Shaper, 1.5 oz. 49307 Shaper Plus, 1.5 oz. NOC 49308 CA Shaper Plus, 1.5 oz. 49309 CN Shaper Plus, 1.5 oz.

sleek.look 24626 sleek.look Lite Styling Crème, 5.1 oz. 24628 sleek.look Extreme Styling Crème, 5.1 oz 45463 sleek.look Straight Polish, 1.7 oz. 126709 sleek.look Liter Duo 137322 sleek.look Duo US

TIGI 18675 Control Freak XX Straight, 8 oz. NOCBed Head 18676 Maxxed Out Hairspray, 8 oz. 39608 CA Control Freak XX Straight, 8 oz. 42569 Superstar Thickening Spray, 10 oz. NOC 42570 CA Superstar Thickening Spray, 10 oz. 42659 Moisture Maniac Tween Duo 42663 Dumb Blonde Tween Duo 44325 Shine Junkie in A Can, 2 oz. 47313 CN Control Freak XX Straight, 8 oz. 47330 CN Power Trip Gel, 7 oz. 47335 CN Superstar Thickening Spray, 10 oz. 73088 Moisture Maniac Conditioner, 8.5 oz. 73090 Self Absorbed Conditioner, 8.5 oz. 85653 Self Absorbed Tween Duo 127432 Moisture Maniac Tween Duo 127435 Dumb Blonde Tween Duo

TIGI 6744 Enviro Shape, 8 oz. NOCCatwalk 21041 Work It Hairspray, 8 oz. 24370 CA Enviro Shape, 8 oz. 25700 Oatmeal & Honey Shampoo, 12 oz. 25701 Oatmeal & Honey Conditioner, 8.5 oz. 42571 Curls Rock Shampoo, 12 oz. 42572 Curls Rock Conditioner, 8.5 oz. 42666 Oatmeal & Honey Tween Duo 44477 Curls Rock Tween Duo 47324 CN Enviro Shape, 8 oz. 47327 CN Extra Strong Mousse, 6 oz. 69995 Curls Rock Hair Spray, 6.76 oz. 127441 Curls Rock Tween Duo

March Price Change List FOR THOSE SALONS THAT CARRY THESE ITEMS. The following price changes will be effective Thursday, March 4, and will be downloaded to your POS the evening before. Place a new price label on each piece.

New Retail Price BRAND SKU ITEM US CN Matrix Canada 72467 Hydrating Shampoo, 500ml N/A $15.95 72468 Hydrating Shampoo, 1000ml N/A $27.95 72486 Detangling Solution, 400ml N/A $17.95 72487 Detangling Solution, 1000ml N/A $27.95 72469 Color Care Shampoo, 500ml N/A $15.95 72470 Color Care Shampoo, 1000ml N/A $27.95 72478 Color Care Conditioner, 400ml N/A $17.95 72482 Fortifying Leave-In Treatment, 237ml N/A $17.95 72509 Bodifying Shampoo, 500ml N/A $15.95 72510 Bodifying Shampoo, 1000ml N/A $27.95 72511 Bodifying Conditioner, 250ml N/A $17.95 72461 Normalizing Shampoo, 473ml N/A $15.95 72462 Normalizing Shampoo, 1000ml N/A $27.95

March/April 2010

®

Price Chatter

March Price Change List FOR THOSE SALONS THAT CARRY THESE ITEMS. The following price changes will be effective Thursday, March 4, and will be downloaded to your POS the evening before. Place a new price label on each piece.

New Retail Price BRAND SKU ITEM US CN Matrix Canada 72467 Hydrating Shampoo, 500ml N/A $15.95 72468 Hydrating Shampoo, 1000ml N/A $27.95 72486 Detangling Solution, 400ml N/A $17.95 72487 Detangling Solution, 1000ml N/A $27.95 72469 Color Care Shampoo, 500ml N/A $15.95 72470 Color Care Shampoo, 1000ml N/A $27.95 72478 Color Care Conditioner, 400ml N/A $17.95 72482 Fortifying Leave-In Treatment, 237ml N/A $17.95 72509 Bodifying Shampoo, 500ml N/A $15.95 72510 Bodifying Shampoo, 1000ml N/A $27.95 72511 Bodifying Conditioner, 250ml N/A $17.95 72461 Normalizing Shampoo, 473ml N/A $15.95 72462 Normalizing Shampoo, 1000ml N/A $27.95

March/April 2010

®

Operations

March Monthly Meeting Agenda

AGENDA Previous Month Recap: Feb Sales Goal: _________ Feb Sales Achieved:_________ Retail % Goal:____________ Retail % Achieved:____________ Color Goal:______________ Color Achieved:______________ Wax Goal:_______________ Wax Achieved:_______________ Tea Tree Goal:____________ Tea Tree Achieved:___________ Superpick Goal:___________ Superpick Achieved:__________ • Discuss highlights – Celebrate your team’s success! • Discuss lowlights – In what areas can your team make

improvements? • Discuss behavior change that attributed to

achievements. Recognize Individual Performance: Run a production report for February. Have each employee bring their production report to the meeting. • Recognize several individual performance categories

o Ideas for areas to recognize include: Highest service $/hr Highest retail % Highest color services Most improved (service $/hr, retail %,

etc.) • February contest winner • Welcome any new employees and new achievements,

e.g., Passing HSA, Color Class, etc. ACTIVITY Please use “360 Service Meeting Agenda” of your choice unless one has been chosen by your Area Supervisor.

April Monthly Meeting Agenda

AGENDA Previous Month Recap: March Sales Goal:_________ March Sales Achieved:_________ Retail % Goal:____________ Retail % Achieved:____________ Color Goal:______________ Color Achieved:______________ Wax Goal:_______________ Wax Achieved:_______________ Tea Tree Goal:____________ Tea Tree Achieved:___________ Superpick Goal:___________ Superpick Achieved:__________ • Discuss highlights – Celebrate your team’s success! • Discuss lowlights – In what areas can your team make

improvements? • Discuss behavior change that attributed to

achievements. Recognize Individual Performance: Run a production report for March. Have each employee bring their production report to the meeting. • Recognize several individual performance categories

o Ideas for areas to recognize include: Highest service $/hr Highest retail % Highest color services Most improved (service $/hr, retail %,

etc.) • March contest winner • Welcome any new employees and new achievements,

e.g., Passing HSA, Color Class, etc. ACTIVITY Please use “360 Service Meeting Agenda” of your choice unless one has been chosen by your Area Supervisor.

Safe Styles Safety Incentive Program “Safety Rules are Your Best Tools”

You received a packet with materials explaining the new Safety Incentive Program. The new

Safety Incentive Program, called Safety Rules are Your Best Tools, will focus on safety training

and takes place February 1, 2010 through April 30, 2010. This program is for all managers and

stylists.

Included in that packet were the following items:

• Incentive Program Description

• Manager/Stylist poster

• Safety Rules are Your Best Tools 2 part DVD

• Preventing Slips and Falls quiz

• Ergonomics quiz

• Website Tour brochure (distribute to all employees)

• 2 Orange Envelopes for each monthly DVD segment

INCENTIVE PROGRAM Safety Rules are Your Best Tools will run from February 1, 2010 to April 30, 2010. This year’s

Safety Incentive Program focuses on slips and falls and ergonomics. The training informs you

how to prevent these types of injuries from occurring in your salon.

Managers must ensure the following is completed:

• Each month the employees must view the appropriate segment of the Safety Rules are Your Best Tools DVD.

o February – Preventing Slips & Falls

o March - Ergonomics

• Be sure all employees complete the attached Preventing Slips and Falls quiz.

• Be sure all employees complete the attached Ergonomics quiz. • Mail quizzes in the orange envelope to the home office each month. Both quizzes

must be received by April 30, 2010. No postage is necessary for US salons. Canadian

salons WILL need to place postage on the envelope prior to mailing it.

• Complete the Training Checklist for each monthly meeting (located in your Safe Style

Manager’s Information Kit behind the Training Records tab and in the Shoptalk). Keep

these on file for at least 3 years, DO NOT mail these into the home office.

• If you choose to take the www.regisconnect.com website tour and answer the quiz

questions by April 30th

, you can be entered into a drawing to win a flat screen TV. See

enclosed brochure for details.

If you have any questions please contact Molly Munson at 1-888-888-6668 ext. 62173 or Brooke

Anderson at 1-888-888-6668 ext. 62163.

Thanks for your cooperation!

Topic: General Ergonomics Training

Goal: To inform all employees about the injuries that can occur because of repetitive motions.

First of all, what is ergonomics? Ergonomics is the design of machines, tools, and work environments to best accommodate human performance and behavior. It aims to improve the practicality, efficiency, and safety of a person working with a single machine or device (e.g., using a telephone, cutting and brushing hair, or operating a blow dryer or curling iron). Taking the user into consideration should always be a part of tool design. Ergonomic tools reduce the stress on your body because less force is required to complete the task. If ergonomic methods are enforced in the salon, the number of hand, wrist, arm, shoulder, neck, and back injuries will be reduced.

Time: 30 Minutes

Participants: All employees Meeting Leader: Salon Manager

Materials Needed: • Safe Styles DVD on Ergonomics

• Training Checklist

• Safe Styles Stretching Guides

• Ergonomics Manager’s Guide (this document)

• Large sheet of paper and a marker to record ideas

Preparation: • Set time and date for the meeting and invite the staff to attend.

• Thoroughly familiarize yourself with the contents of this safety meeting topic.

• Prepare to lead the meeting by using the attached agenda.

• Bring all materials listed above to the meeting.

Follow Up:Following the meeting, each employee must sign and date the Training Checklist.

A signed copy of the Training Checklist needs to be kept on file in the Training Records section of the Safe Styles Manager’s Information Kit.

G E N E R A L E R G O N O M I C S

Schedule ergonomic training foryour employee(s).

Viewthe Ergonomics DVD.

Discuss the contents of this guide.

Answer any questions the employee has aboutergonomics and safetyin the salon.

Instruct employees to sign off onthe Training Checklist.

File the signed safety Training Checklist in the Safe Styles kit.

1

2

3

4

5

6

Welcome/Introduction

Welcome everyone warmly and with enthusiasm. Encourage the staff to ask questions and offer suggestions throughout the meeting.

Purpose & Agenda (2 minutes)

By understanding how postures of the hand, wrist, arm, and body can increase the stress on nerves, tendons, and muscles an individual can choose how best to reduce their injury risk. This may be done by altering how a specific task is performed, using different tools, introducing stretches periodically throughout the day to reduce the effect of work activities, or by scheduling clients in a way that is less stressful. Repetitive Motion Injuries (RMI) such as Carpal Tunnel Syndrome and tendonitis of the wrist/forearm account for nearly 50% of all work related injuries. Most of these injuries are avoidable if you know how you are increasing your risk.

View the Ergonomics DVD (17 minutes)

Following the DVD, ask employees for any questions or comments they might have regarding what they saw in the DVD. Please give each employee the Safe Styles Stretching Guide to keep at their workstation. Key Points to Reinforce (6 minutes)

Over the next few days, observe all employees to ensure they are using correct ergonomic positions. Tell employees to observe each other for both improper and proper ergonomic postures. Point out all improper positions and show them the ergonomically correct way of completing the same task.

Remind the stylists that an easy way to decrease your risk of injury is to think about and practice the one foot forward, thumbs-up method. Using this positioning whenever possible allows the supporting muscles of your low back, mid back, shoulders, and neck to give you the best advantage possible. Another factor to consider in reducing stress is how youposition your customers. If you position them so that you’re consistently working with your elbow less than 4-6 inchesaway from your body, there will be less stress placed on you than if your elbow is far away from your body.

Stretches are effective in taking away the mounting stress of repetitive movements (refer to the Safe Styles Stretching Guide). By understanding the postures that increase your injury risk, you can avoid them and, instead, use methods that keep you in more mid-range positions. The positions to watch out for are:

• Ulnar Deviation (bending the wrist towards the little finger) • Wrist Flexion (bending the wrist down) • Over stretching of the thumb

Sign the Training Checklist (4 minutes)

Have the employees sign the Training Checklist and explain that the checklist will be used to ensure that every employee is well informed of ergonomics at work. Encourage everyone to ask questions as they come up. File the Training Checklist in the Training Records section of the Safe Styles Manager’s Information Kit.

Summarize, Q&A, and Wrap Up (1 minute)

Summarize the meeting by reinforcing the importance of proper ergonomics. Ask the group if they have any questions or comments. Thank them for their participation and express your confidence that working together as a team can reduce the number of ergonomic injuries.

A G E N D A

Tra in ingCheck l is t

SALON #:

DATE:

TRAINING TOPIC:

MANAGER NAME:

ATTENDEES:NAME (PRINTED) SIGNATURE

SKU#26627

Schedule safety training for youremployee(s).

Discuss the contents of this guide.

Answer any questions the employee has aboutergonomics and safetyin the salon.

Instruct employees to sign off on the safety Training Checklist.

File the signed safety Training Checklist in the Safe Styles kit.

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Topic: Ergonomic Hand and Wrist Issues

Goal: By understanding how postures of the hand and wrist can increase the stress on nerves, tendons, and muscles, an individual can choose how best to reduce their injury risk.

Most Repetitive Motion Injuries (RMI) are avoidable if you know how you are increasing your risk. By performing a few exercises on a daily basis and using your tools correctly, your chances of developing a RMI are greatly reduced.

Time: 15 Minutes

Participants: All employees Meeting Leader: Salon Manager

Materials Needed: Training Checklist Safe Styles Stretching Guide

Preparation: lSet time and date for the meeting and invite the staff to attend. lThoroughly familiarize yourself with the contents of this safety meeting topic. lPrepare to lead the meeting by using the attached agenda. lBring all materials listed above to the meeting.

Follow Up: Following the meeting, each employee must sign and date the Training Checklist.

A signed copy of the Training Checklist needs to be kept on file in the Training Records section of the Safe Styles Manager’s Information Kit.

H A N D & W R I S T

Welcome/Introduction

Welcome everyone with enthusiasm. Encourage the staff to ask questions and offer suggestions throughout the meeting.

Purpose & Agenda (1 minute)

The purpose of this meeting is to inform all employees about the tasks associated with hand and wrist Repetitive Motion Injuries and how to prevent them from occurring in your salon.

Hand Issues (7 minutes)

There are few occupations that rely on their hands as much as a hair stylist. The positions maintained during the work day can lead to increased stress on the structures that pass through the Carpal Tunnel. These structures include the tendons that connect the muscles of the forearm to the fingers and thumb, the nerves that operate those muscles, and the blood vessels (which deliver the oxygen and nutrition to these structures to keep them healthy). As you’ve learned by watching the Ergonomics DVD, the tendons that operate the muscles on the top surface of the hand can also be over stressed by maintaining end-range positions and over working the muscles.

You may not realize just how much force you’re applying through the methods and tools you use everyday. For example, if you hold your hand in an ulnar deviated position (bending the wrist towards the little finger) you are actually reducing the size of your carpal tunnel by as much as 50%. When this position is maintained over time, the tendons that pass through the carpal tunnel may squeeze down on the nerves thereby causing tingling or numbness in your hand. When you are opening and closing your shears hundreds of times per haircut, the stress may build up to the point of discomfort if you don’t do something to help yourself. What can you do? A series of four stretches were found to be effective in taking away the mounting stress of repetitive hand movements.These are:

1) Table Top Stretch - Start in position A, move your hand to position B, keeping the fingers as straight as possible.

2) Straight Fist – Start in position A, move your hand to position C, keeping the last joint of your fingers straight.

A G E N D A

A B

A C

3) Claw – Start in position A, keep the first row of knuckles straight, but bend the other two joints to position D.

4) Fist – Start in position A, then form a full fist as in position E, with your thumb on the outside of your index finger.

*These four stretches should be performed 5-8 times per day.

If you feel pain in your hand with repetitive activities, this is not due to pressure on the nerves passing through the carpal tunnel. Pain may indicate a neck injury and you should see your medical provider immediately to diagnosis this.

Over Stretching of the Thumb and Wrist Flexion (5 minutes)

An area to concentrate on is the tendon that operates your thumb. When you keep your thumb in an extended position, stress may build up in the tendon sheath which sets up a disorder known as deQueirvain’s Syndrome. This syndrome is distinguished by a tightness that occurs in the tendon on the top of your hand leading to the thumb. Here is how you can determine if yours is unnaturally tight:

A G E N D A

A D

A E

deQuervain’s Stretch - Start in position A, then bring your thumb into the palm of your hand as shown in position B. Next, wrap your fingers around your thumb as shown in position C. Now, gently tilt your wrist downward towards the floor as seen in position D, until you feel a stretch from your thumb toward your wrist. If you do feel tightness, perform this stretch 5 – 8 times per day holding each stretch for 5 seconds to reduce the stress though this tendon.

Another position commonly performed repetitively by stylists is bending your wrist downward to an extreme (wrist flexion). The goal is to keep your wrist out of these end-range positions.

By understanding the postures that increase your injury risk, you can avoid them and, instead, use methods that keep you in more mid-range positions. The positions to watch out for again are: • Ulnar Deviation • Wrist Flexion • Over stretching of the thumb

Summarize, Q&A, and Wrap Up (2 minutes)

You can reduce your risk of injury during your career. We can educate you on work practices that may increase your risk for injury, but only you can put these practices to work. Ask the employees if they have any further questions or comments. Thank them for their participation and express your confidence that the number of Repetitive Motion Injuries that occur at your salon can be reduced.

A G E N D A

A B

C D

TrainingChecklist

SALON #:

DATE:

TRAINING TOPIC:

MANAGER NAME:

ATTENDEES:NAME (PRINTED) SIGNATURE

SKU#26627

Operations Home Office Phone List

1-888-888-7778 (Employees Only) Diane Calta ext. 67375 Salon Coordinator: Ellen Gergen ext. 67376 Salon Coordinator: Kelsey Bzdok ext. 67380 Julie Lichty ext. 67383 Salon Coordinator: Megan Ferraro ext. 67384 Salon Coordinator: Kelsey Bzdok ext. 67380 Katie Riordan ext. 42976 Salon Coordinator: Alaina Eckhoff ext. 67386 Salon Coordinator: Kelsey Bzdok ext. 67380 Ann Cassarie ext. 67379 Salon Coordinator: Kelsey Bzdok ext. 67380

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