Superbad

2007 teen comedy

Written by Seth Rogen & Evan

Goldberg

cast

- Jo

nah h

ill –

Seth

, M

ichael C

era

- E

van

Chri

stopher

Min

tz-P

lass

e –

Fogell,

Em

ma

stone-

Jule

sSeth

Rogen –

offi

cer

Mic

haels

, B

ill H

ader-

offi

cer

Sla

ter,

Avi

va F

arb

er-

Nic

ola

, M

art

ha

Macl

saac

- B

ecc

a

Plot Long time friends Evan and Seth are about 2

weeks away from high school graduation and

are trying to impress their crushes in order to

have a much sex as possible before going to

separate colleges. Their mutual friend Fogell

acquires a fake I.D in order to purchase alcohol

for the party where they plan to impress the

girls, however there are many obstacles in their

way.

Distribution

companies

• The film was distributed by

Columbia pictures (subsidiary

of media conglomerate Sony)

• Budget- $20 million

• Opening weekend- $33,052,411

• Overall gross- $169,871,719

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Columbia pictures also

distributed similar films

pineapple express and 21 jump

street.

Poster

The clothes that the characters are wearing are not what you stereotypically expect to see teenagers wearing and are ‘uncool’ which fits in with the theme of the film and is also comical for the audience. Same clothes for DVD covers, posters and in trailer.

The logo is kept the same throughout all posters, trailers and other forms of advertising, this helps create a brand identity. It’s the biggest and brightest font on the poster and is in bold sans serif font. It also has a retro look fits in with the theme of the film

From the creators of similar successful films in order to appeal to fans of knocked up and the 40 year old virgin

Credits of actors and producers at bottom of the poster, this is conventional for a movie poster. It also gives information about the release date here.

How

they cre

ate

a b

rand id

entity

Superbad uses the same logo in all posters, trailers and DVD covers which helps create a brand identity that an audience will instantly recognise. The characters are also shown in the same clothes for most posters, DVD’s and trailers which makes them more recognisable for the audience.