super pac hacks for your library
DESCRIPTION
This is my section of the presentation for the Public Library Association Conference 2014 in Indianapolis by EveryLibrary and EveryLibrary California.TRANSCRIPT
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Super PAC hacks for your library
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Campaign and PAC culture
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Positive and Goal oriented
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Willing to Take a Risk
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Everyone Works Together for the greater good
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Campaigns are a culture
of love for the cause
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How do we start building that in libraries?
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It Starts With Recruiting
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Campaigns hire for Passion and not experience
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Campaigns build networks of supporters
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Campaigns know who to Focus on
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Tell the success stories of the organization
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Have a message
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Live your message
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Keep your eye on the message
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So how do you create the message?
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Focus your message
Libraries supply books to children, and dvds to adults, and cds, and adults use our computers, support literacy, and support healthy living, and businesses use our databases, and families come to storytimes, and we have programs for people, and we have computer classes, and we internet access, and internet access is important for some reason, and we answer questions, and we find information, and people work in our libraries, and people have a space to do homework, and there is the area for people to knit, and cats are great pets, and I love my cardigan, and we support the arts, and, and, and.
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Libraries change lives
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Then repeat it
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Repeating the message - online
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Repeating the message - Social Media Tricks
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Repeating the message - Canvassing
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Repeating the message – Community events
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Repeating the message -Earned Media Campaign
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Repeating the message - email
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Repeating the message - SWAG
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Repeating the message – To Politicians
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Repeating the message – Paid media
• Billboards• Commercials• TV ads• Radio Ads• Newspaper ads• Magazine Ads• Google Ads
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Repeating the message -House Parties