super natural drink crisis management

6
SUPER NATURAL DRİNK CRİSİS CAMPAİGN 20110301106 SÜRPRİZ İPEKLİ

Upload: suerpriz-ipekli

Post on 24-Jul-2015

50 views

Category:

Healthcare


0 download

TRANSCRIPT

Page 1: Super Natural Drink Crisis Management

SUPER NATURAL DRİNK CRİSİS CAMPAİGN20110301106

SÜRPRİZ İPEKLİ

Page 2: Super Natural Drink Crisis Management

WHO WE ARE ?

Super Natural brand serves since 2000.

The main product along with Super Natural ice tea, water is available as a byproduct.

Our company has 50.000 employees, 2 million production and 5 million daily sales.

Our company is strong with quality and the best taste.

Page 3: Super Natural Drink Crisis Management

WHAT İS HAPPENİNG?

In 06 June, CNN Turk Tv channel claimed that there is a plastic cover inside our product.

The first action, we offered drink in glass for your healthy and safety.

We understand that event are not possible in our production facility.

After this, we use open and clearly communication method.

Page 4: Super Natural Drink Crisis Management

OUR RESPONSİBİLİTES

6 June 2014, CNN TURK tv channel published a new: Super Natural bugs in the drink.

Our first action is publishing the special offer : Please drink in glass for your safety and healty.

We take this responsibility at the same day we held a press conference.

There was no possibility that such an event production.

All our possibility focus on the company’s reputation and consumer protection.

We acted responsibly and we intive to our consumers to our production facility.

Page 5: Super Natural Drink Crisis Management

We recall all products dated 6 June production and was submitted for rewiev.

In the process of analysis, we have used all the media tolls effectively.

Page 6: Super Natural Drink Crisis Management

Dear Members of the Media

Super Natural drinks to be bugs in the press conference on our participation will be honored.

Yer: Super Natural Company Balçova/İZMİR

Tarih: 09.06.2014

Saat: 11:00

Sürpriz İpekli

Super Natural Communication Specialists