super mobility week - mobilecon - what's next for enterprise mobility 09112014
DESCRIPTION
Super Mobility Week - MobileCON Thought Leadership - Session Details - From Mobile Apps to Mobile Data: the Natural Evolution of Enterprise Mobility Management Time: Sep. 11, 2014 from 12:00 PM to 12:29 PM Location: Sands Expo − MobileCON Show Floor, Stage 2TRANSCRIPT
What’s Next for Enterprise Mobility?
Ben ElliottVP of Business Development
About KidoZenCOMPANY
• Enterprise Mobile App Platform (PaaS)• Headquarters: Miami, FL• Development Center: Buenos Aires, Argentina• Privately Held
WHAT WE PROVIDE
• Enterprise Mobile Backend-as-a-Service API• Mobile SDKs • Mobile Enterprise Application Center • HTML 5 Hosting• Mobile Data Virtualization• Mobile Data Management• Mobile Analytics• Mobile App Prototyper
CUSTOMERS
HIGHLIGHTS
• Large Number of Enterprise APIs
• Public, Private, Hybrid Cloud & On-Premise
• Access and Manage Enterprise Data Sources by Applying Security Policies at the Data Level for Mobility Management
• 100+ Global 1000 Customers
• Pricing starts at $6k/10M API Calls/10K Users/200GB Store per Month
Mobile App Platform for the Enterprise
• Enables Backend, Management and Lifecycle Capabilities
• Integration with On-Premise and SaaS Systems
• Access to Storage, Logging, Identity Management, SMS, Push Notification, etc.
• Public, Hybrid, Private Cloud
KidoZen
Enterprise mBaaS
Mobile Data
Virtualization
Enterprise Mobile App
Center
Mobile Business Analytics
Mobile SDKs
Mobile Data
Management
Mobile Content
Management
25 Partners in 50 Countries
Canada
United States
AustraliaSouth Africa
TaiwanPhilippines
Argentina
EgyptKuwaitSaudi ArabiaUAE
MexicoIndia
MalaysiaSingaporeIndonesia
China
EuropeAustriaBelgiumCzech RepublicFranceGermanyHungaryIrelandItalyLuxembourgNetherlandsNorwayPortugalSlovakiaSpainSwedenSwitzerlandUnited Kingdom
Russia
Geographic Coverage
Agenda
•5 key trends shaping the future of enterprise mobility•Market forces effecting the trends•Details of the emerging trends
•Summary
Five Key Trends in Enterprise Mobility
1. The next phase of mobile device management
2. The consolidation of the enterprise mobile space
3. The emergence of 3rd-Gen enterprise mobile platforms
4. Data will be the new currency in enterprise mobile solutions
5. The emergence of the IoT backend services platform
The next phase of mobile device management
Key Trend #1 Shaping the Future of Enterprise Mobility
5 Forces of Change on the MDM Market…
MDM has Passed its Peak
Public Market Performance is Reflective
MobileIronVMWare
No Venture Funds Are Going into the Space
2009 2010 2011 2012 2013 2014$0.00
$100,000,000.00
$200,000,000.00
$300,000,000.00
$400,000,000.00
$500,000,000.00
$600,000,000.00
$700,000,000.00
$800,000,000.00
VC Funds Deployed to MDM Platforms
Enterprises Realize MDM is not Enough
Mobile OS are Including MDM Capabilities
As a Result…
Emerging MDM/EMM Trends
• Focusing on managing applications & data…not devices• Emerging MDM vendors being acquired by mobile OS providers•MDM becomes a commodity enterprise feature of mobile OS• Traditional MDM platforms expand into new areas: • MDM for IoT• Mobile app enablers• Vertical-focused MDM
The consolidation of the enterprise mobile platform
space….
Key Trend #2 Shaping the Future of Enterprise Mobility
5 Forces of Change Driving Mobile Platform Consolidation…
Enterprise Mobile Platform Market Fragmentation
Enterprise Mobility
Ecosystem
Mobile Device
Management Mobile App
Management
Mobile Enterprise
App Platforms
Mobile Backend as a Service
Mobile Testing
Mobile App Performanc
e Monitoring
Enterprise Mobile App
Stores
Mobile App Distributio
n
Mobile Client App Platforms
Most Startups Haven’t Demonstrated Enough Traction for a Series A-B
Seed Round Series A Expansion Later IPOs0
100
200
300
400
500
600
700
800
900
Venture Backed Enterprise Software Startup in the last 8 years
Successful Startups Are Able to Raise Large Growth Rounds
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2010 Total
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2011 Total
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2012 Total
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2013 Total
2010 2011 2012 2013
0
200000000
400000000
600000000
800000000
1000000000
1200000000
1400000000
1600000000
1800000000
2000000000
Expansion and Later Stage VC Rounds in Enterprise Mobile
Expansion Later Stage Grand Total
Incumbents Are Entering the Space
MDM Vendors are Looking for their Next Phase of Growth
As a Result…
The Enterprise Mobile Space Consolidates • Some existing offerings disappear as standalone
categories• MDM expands into the application enablement space via
acquisitions• PaaS vendors expand their mobile backend services and
EMM capabilities via acquisitions• Best-in-breed enterprise mobile platform startups raise
large VC rounds to build towards more complete platforms
The Emergence of the Third-Generation Mobile Platform …
Key Trend #3 Shaping the Future of Enterprise Mobility
5 Forces of Change Giving Rise to the
Third-Generation Mobile Platform…
The Enterprise Mobile Platform Space is About to Consolidate
MEAPs Have Outlived their Usefulness
Enterprises Love End-to-End Solutions
Mobile Solution Requirements are Getting Broader and More Complex
Interoperability of Mobile Backend Platforms is Becoming a Nightmare
As a Result…
The Emergence of the Third-Generation Mobile Platform• Solutions like mobile app testing, monitoring &
distribution become part of broader platforms• Enterprise mobile platform startups evolve from best-of-
breed into more complete end-to-end solutions• Enterprise mobile solutions that haven’t achieved
sustainable growth are consolidated as part of broader mobile app platform offerings • Two main types of mobile app platform emerge• Frontend-centric• Backend-centric
Data Becomes the New Currency in the Enterprise Mobile World…
Key Trend #4 Shaping the Future of Enterprise Mobility
5 Forces of Change Increasing the Importance of Mobile Data…
Enterprise Mobile Applications are Producing Large Volumes of Data
Enterprise Mobile Applications are Consuming Business Data in Unpredictable Ways
Auditing and Compliance are Becoming More Important Requirements of Mobile Apps
Mobile Introduces New Data Privacy Challenges
Enterprises Would Love to Understand Mobile Users in Predictable Ways
As a Result…
Data Becomes the New Frontier of Enterprise Mobility• Mobile app analytics solutions expand into machine
learning and predictive analytics • The first wave of mobile app auditing solutions emerges• The industry moves from mobile device management to
mobile data management
The Emergence of the IoT Backend Services Platform…
Key Trend #5 Shaping the Future of Enterprise Mobility
5 Forces of Change Driving the Need for IoT Backend Services…
Every IoT Startup is Building Their Own Backend Infrastructure
Portability and Interoperability are Incredibly Challenging
IoT Standards Are Becoming More Relevant
Enterprises Would Like to Extend Their Mobile Investments in IoT Solutions
Enterprise IoT Solution Deployments are Becoming More Mainstream
As a Result…
The Emergence of the IoT Backend Services Platform• The market will produce platforms that enable backend
capabilities to IoT solutions• Some enterprise mobile platforms will expand into the IoT
space• Enterprise mobile trends will be reinvented in the IoT
space• Device management• Device & solution testing• Device & solution monitoring
Summary
•The enterprise mobile landscape is changing•Five trends that will shape the future•Next-generation MDM• Consolidation in the enterprise mobile space• The new 3rd-generation mobile platform•Data as the new mobile currency• The IoT backend-as-a-service platform
• It’s happening now!
