super max introduction
TRANSCRIPT
COMPANY PROFILE
Super-Max is #1 manufacturer of disposable razor blades by unit, globally.
A strong family of over 6,000 members across 5 continents with 40 nationalities.
We use ‘State-of-the-art technology’ for the design and development of innovative shaving solutions.
The only Razor blade company having its own Captive Steel Rolling facility.
CORPORATE STRATEGY & VISION
VISION TO BE THE IN THE
LEAGUE OF THE TOP 10 CONSUMER GOODS COMPANIES IN THE
WORLD
PEOPLE EXCELLENCE
PRODUCTIVITY
INNOVATION
FOCUS
GROWTH
PASSION & DRIVE
Super-Max is all about passion and drive.
Over the last 20 years, the company has grown from simple beginnings to be a recognized brand in over 140 markets across the globe.
Leading the industry in technological innovation and through people excellence has taken the organization to be the No. 1 blade manufacturer by unit, globally.
MAJOR GLOBAL PLAYERS
Global Key Account PartnersGlobal Share of Manufacture (units)
GLOBAL FOOTPRINTS: OFFICES & MANUFACTURING
6,000 people strong family with members of over 40 Nationalities
12 manufacturing plants worldwide
GLOBAL FOOTPRINTS: DISTRIBUTION COVERAGE
Business spanning 5 CONTINENTS with our products touching the lives of people in over
140 COUNTRIES
Distribution Reach
Global Offices
PRODUCT PORTFOLIO
CURRENT PRODUCT PORTFOLIO
LEADING THROUGH INNOVATION
1st to launch 3 blade disposable razors
1st to launch battery operated disposable razors
1st to launch 4 blade disposable razors
1st to launch anti-bacterial strip and handle
SuperMax leads the industry in innovation:
1st to launch eco-friendly shaving products
Presents
Anti-bacterial and
Bio-degradableTriple Blade
Disposable Razor
2012 INNOVATIONS…..
Pro-Tect
Patented Antibacterial handle to avoid accumulation of germs on the razor
Specially designed Nature Strip™ with Anti-septic agent Propolis to protect the skin
Made with eco-friendly plastic Reduces carbon footprint by
about 25-30%
ANTI BACTERIAL AND BIO-DEGRADABLE DISPOSABLE RAZOR
Presents
Eco-Friendly formula based Shave Gels with
Air-O-Pak Technology
2012 INNOVATIONS…..
A new generation – air power• A revolutionary Pressure
Control Device (PCD)• The air is released into
the main container to dispense the liquid
Formula:• All natural; nothing
artificial or manufacturedPackaging:• Plastic PET recyclable• Produced with 20% less
energy• 65% less CO2 than
aluminum and 25% less than metal cans
2012 INNOVATIONS…
Air-O-Pack Technology…..
BRAND COMMUNICATION
ENVIRO MEDIA CAMPAIGN 2012
ABOVE THE LINE MEDIA: TELEVISION COMMERCIALS
ABOVE THE LINE MEDIA: PRINT AND OUTDOOR ADVERTISING
BELOW THE LINE ENGAGEMENT
BELOW THE LINE ENGAGEMENT