CONTENTS

1. Mission Statement

2. Reputation of Organization

3. Introduction

4. Facilities

5. Tripple-Em Products and Varieties

6. Selling Points

7. Product Development Process

8. Swot Analysis

MISSION STATEMENT:

Our vision to provide the cooking requirements of the taste buds of the Pakistani nation and at the same time to support the qualifications, preconditions and specifications set internationally by the ISO 9001. We start with the crunchy product of potato chips of high quality under the brand name of “Super Crisp”. No doubt the name itself is self-explanatory.

Product definition:

We provide high quality potato chips.

Market definition:

We market of fresh crunchy product.

REPUTATION OF ORGANIZATION:

In South Asia and Middle East, Tripple-em ranked first and remained the only company producing premium quality snack food items. Tripple-em is a recognized member & affiliated to ‘Potato Chips/Snack Food Association of America’ since past several years.

The company offers a range of snack food items to include Potato Chips, Nimko Mix, Peanuts, corn and potato based extruded products. Nationwide availability of the products is made possible by a vast and effective distribution network.

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INTRODUCTION

Back in 1982 a business firm was created with the vision to cater to the culinary requirements of the taste buds of the Pakistani nation and at the same time to uphold the qualifications, preconditions and specifications set internationally by the ISO 9001. We commenced with the crunchy product of potato chips of high quality under the brand name of “Super Crisp”. No doubt the name itself is self-explanatory.

FACILITIES

Tripple-Em was formed with the sole object of smooth, convenient and proficient flow in the business of food. For this purpose great efforts have been made to ensure that anyone who tastes our products should really feel ‘at home’.

The company maintains a most modern research and test laboratory to ensure the highest international standards in quality of the products. Quality of raw materials, efforts and efficiency at Tripple-Em enables us to provide the best of tastiest snack food items to you.

TRIPPLE-EM PRODUCTS

Some of the products of Tripple-Em are shown below:

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SUPER CRISP VARIETIES & UNIQUE SELLING POINTS:

Deep red flesh color & crispy flesh texture  

Excellent sweet taste  

High yield  

Dark-green striped rind  

Excellent firmness

Extended planting season

High bricks

Good uniformity of fruit size & shape

PRODUCT DEVELOPMENT PROCESS

Like every other organization tripple –em also worked on the following product development process and eventually by working on all the steps of the process anew product by the brand name super crisp was developed which was very much successful.

WEAKNESSES

The major weaknesses of tripple-em company was the

The product positioning.

Less availability in market with no advertisement.

Entrance of competitors.

Huge market share captured by the strong competitor as in “Lays”.

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No significant improvement to upgrade the product, in the mind of the target customers.

It fails to attract customers mind.

It did not make strategies against its competitors.

MAJOR COMPETITORS

The major prominent competitors of ‘Super Crisp’ are:

Lays Pringles Slanty Plain Bakery Chips

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SWOT ANALYSIS

We extract the SWOT analysis of the tripple-em organization that where in fact it is standing in the world.

Strengths Weaknesses

More Success in short time as compare to other competitors.

Worldwide distribution network.

Diverse product range.

Maintaining International quality.

Price shifts in the market due to competition.

Less Advertisement in Current Media.

Less availability in rural areas.

Not conveying messages through the sources of communication.

Inefficient R&D department

Opportunities Threats

Large distribution almost in all urban areas.

Diversification into a range of Energy Drinks.

Introducing new flavors ranges.

Online Marketing of Products.

Expanding their products market worldwide to capture shares.

Threat from Copycats.

Low quality (tasteless, Burnt chips.)

Already establish competitor (LAYS, Pringles)

High Speed of Capturing market by competitors.

Rate of shares is decreasing due to more competition.

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